KR20160034586A - Terminal, server, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor - Google Patents

Abstract

Disclosed are a terminal, a server, a system including the same, a control method thereof, and a recording medium having a computer program recorded therein. That is, the server collects position information of a subscriber, whether the subscriber watches TV, and channel information of the currently watched program by being interlocked with a broadcasting system of an IPTV system, a digital cable system, a smart TV system, etc. in a server level, and provides information, advertisement, coupon, etc. targeted to a user of a corresponding terminal through an application, installed in the corresponding terminal, in a push message form based on the collected information and user information of the terminal, so the server can collect information related to the corresponding terminal without change in an existing broadcasting system and a settop box, and improve user convenience by receiving information related to TV content which is currently watched in a push type without finding the information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a terminal, a server, a system including the terminal, a control method thereof, and a recording medium on which a computer program is recorded.

The present invention relates to a terminal and a server, a system including the same, a control method thereof, and a recording medium on which a computer program is recorded. The present invention relates to a terminal and a server provided in a form of a push message in a terminal, a system including the terminal, a control method thereof, and a recording medium on which a computer program is recorded.

The interactive broadcasting system is a system in which viewers request and retrieve various additional information such as content related information and advertisement contents while viewing the broadcast.

In such a bidirectional broadcasting system, the terminal collects information from a plurality of objects in a format in which broadcast-related contents prepared in advance from the local broadcasting system are provided or a set-top box controls the corresponding terminal to provide contents, Can not be provided.

Korean Patent Laid-Open No. 10-2014-0009859 [Title: Electronic Commerce System and its Method in Bi-directional Digital Broadcasting Using Smart Terminal]

An object of the present invention is to provide a terminal and a server for interfacing with a broadcast system such as an IPTV system, a digital cable system, and a smart TV system, the server collecting location information of a subscriber, A control method thereof, and a recording medium on which a computer program is recorded.

Another object of the present invention is to provide a terminal and a server for providing information, advertisements, coupons, and the like targeted to a user of the terminal in the form of a push message through an application installed in the terminal based on collected information and user information of the terminal, A control method thereof, and a recording medium on which a computer program is recorded.

A server according to an embodiment of the present invention includes a storage unit for storing a plurality of pieces of information, advertisement information, and coupons; A communication unit for receiving location information transmitted from the terminal, broadcasting information output information through the terminal, channel information being outputted through the terminal, and user information; And generating a keyword by analyzing the broadcast content corresponding to the channel information being output through the terminal, generating a keyword from preset information corresponding to the broadcast content, receiving a plurality of pieces of information previously stored in the storage unit, Based on the received location information, the received channel information, the broadcast-related information corresponding to the channel information, the received user information, and the generated keyword, and confirms at least one of the advertisement information and the coupon, And a control unit for controlling the communication unit to transmit at least one of the targeted information, the advertisement information, and the coupon to the terminal.

As an example related to the present invention, the controller may generate an application activation request signal for requesting activation of an application installed in advance in the terminal, and may control the communication unit to transmit the generated activation request signal to the terminal.

As an example related to the present invention, the control unit may control the communication unit to transmit the broadcast-related information corresponding to the channel information being output through the received terminal to the terminal.

A terminal according to an embodiment of the present invention includes a GPS receiver for generating current position information of a terminal; A communication unit for communicating with the server; When the information transmission request is received from the server, the preset time, or the broadcasting information is being output, when any one of the cases occurs, the location information of the terminal, the broadcasting information output information and the channel information being outputted are transmitted to the server A control unit controlling the communication unit and controlling the communication unit to transmit user information related to the terminal to the server when an app installed in advance is activated in response to an app activation request signal transmitted from the server; And a display unit displaying at least one of information targeted at the terminal transmitted from the server, advertisement information targeted at the terminal, and a coupon targeted at the terminal.

As an example related to the present invention, the user information may include age, sex occupation, and hobby.

A method of controlling a server according to an exemplary embodiment of the present invention includes receiving location information transmitted from a terminal through a communication unit, information indicating whether to output broadcast information through a terminal, and channel information being output through the terminal; Generating a keyword by analyzing the broadcast content corresponding to the channel information received through the control unit or generating a keyword from preset information corresponding to the broadcast content; Generating an app activation request signal for requesting activation of an application preinstalled in a terminal through a control unit; Transmitting an application activation request signal generated through the communication unit to the terminal; Receiving user information transmitted from the terminal when the application is activated in the terminal in response to the transmitted application activation request signal through the communication unit; A control unit for receiving a plurality of pieces of information stored in advance in the storage unit, targeting information received from the advertisement information and the coupon, channel information received, broadcast related information corresponding to channel information, received user information, Confirming at least one of the information, the advertisement information, and the coupon; And transmitting at least one of targeted information, advertisement information, and coupons to the terminal identified through the communication unit.

A method of controlling a terminal according to an exemplary embodiment of the present invention includes: generating current position information of a terminal through a GPS receiver; When the information transmission request is received from the server through the communication unit, when the time is preset or when the broadcasting information is being output, the location information of the terminal, the broadcasting information output information of the terminal, Transmitting output channel information to a server; Receiving an application activation request signal for requesting activation of an application installed in advance in a terminal transmitted from a server through a communication unit; Transmitting, through the communication unit, the user information related to the terminal to the server when the pre-installed app is activated in response to the application activation request signal; Receiving at least one of information targeted at a terminal transmitted from a server through a communication unit, advertisement information targeted at the terminal, and a coupon targeted at the terminal; And displaying at least one of information targeted at the terminal received through the display unit, advertisement information targeted at the terminal, and a coupon targeted at the terminal.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

A system according to an embodiment of the present invention receives location information transmitted from a terminal, information on whether broadcast information is output through the terminal, channel information being output through the terminal, and user information, And generates a keyword from the preset information corresponding to the broadcast content by analyzing the content, generates a keyword from preset information corresponding to the broadcast content, and transmits the broadcast information corresponding to the position information, the received channel information, At least one of the information targeted at the terminal, the advertisement information and the coupon based on the related information, the received user information, and the generated keyword, and provides at least one of the information targeted at the confirmed terminal, the advertisement information and the coupon to the terminal A server; And a terminal displaying at least one of information targeted at a terminal transmitted from the server, advertisement information targeted at the terminal, and a coupon targeted at the terminal.

The present invention collects location information of a subscriber, whether or not a TV is being watched, and channel information being watched by a server in cooperation with a broadcasting system such as an IPTV system, a digital cable system, and a smart TV system, There is an effect that information related to the terminal can be collected without changing.

In addition, the present invention provides information, advertisements, coupons, and the like targeted to a user of the terminal in the form of a push message through an application installed in the terminal based on the information collected by the server and user information of the terminal, There is an effect that the user's convenience can be improved by being provided in a push form without searching for information related to the content.

1 is a block diagram showing a configuration of a system according to an embodiment of the present invention.
2 is a cross- FIG. 2 is a block diagram showing a configuration of a server according to an embodiment of the present invention.
3, FIG. 2 is a block diagram illustrating a configuration of a terminal according to an embodiment of the present invention.
Figure 4 FIG. 4 is a flowchart illustrating a method of controlling a system according to an embodiment of the present invention. FIG.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a block diagram showing a configuration of a system 10 according to an embodiment of the present invention.

As shown in FIG. 1, the system 10 is composed of a server 100 and a terminal 200. Not all of the components of the system 10 shown in Figure 1 are required, and the system 10 may be implemented by more components than the components shown in Figure 1, System 10 may be implemented.

The server 200 may store location information of the terminal 200, channel information being output through the terminal 200, broadcast related information corresponding to the channel information, user information of the terminal 200, Advertisement information, and coupons in the terminal 200 by reflecting the keywords generated based on the broadcast content, and transmits at least one of targeted information, advertisement information, and coupons to the identified terminal 200 And provides one to the terminal 200.

2, the server 100 includes a first communication unit 110, a first storage unit 120, a first control unit 130, and a first display unit 140. As shown in FIG. Not all the components of the server 100 shown in Fig. 2 are essential components, and the server 100 may be implemented by more components than the components shown in Fig. 2, The server 100 may be implemented.

The first communication unit 110 communicates with the terminal 200 and the like using a wire / wireless communication method.

The first communication unit 110 transmits the location information (or local information) of the terminal 200, which is transmitted from the terminal 200 under the control of the first control unit 130, (Or information on whether or not the TV is viewed through the terminal 200), channel information being outputted through the terminal 200, and identification information of the terminal 200.

Also, the first communication unit 110 transmits targeted information, advertisement information, coupons, and the like to the terminal 200 under the control of the first control unit 130.

The first storage unit 120 stores data and programs necessary for the server 100 to operate.

In addition, the first storage unit 120 stores (or registers) a plurality of pieces of information, advertisement information, coupons, and the like by interlocking (or linking) with a coupon server (not shown).

The first storage unit 120 stores location information (or local information) in which the corresponding terminal 200 received by the first control unit 130 is located, broadcast information output information through the terminal 200 Or information on whether or not to watch TV through the terminal 200), channel information being output through the terminal 200, identification information of the terminal 200, and the like.

The first control unit 130 executes the overall control function of the server 200. [

When the predetermined event occurs, the first controller 130 transmits the location information (or local information) of the corresponding terminal 200, which is transmitted from the terminal 200, (Or information on whether or not the TV is viewed through the terminal 200), channel information being output through the terminal 200, identification information of the terminal 200, and the like through the first communication unit 110 . Here, when a preset event is a preset time when the server 100 requests the terminal 200 for information (e.g., location information, broadcast information output information, channel information being output, etc.) And the terminal 200 outputs broadcast information. Here, the identification information of the terminal 200 includes a mobile directory number (MDN), a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, and a serial number.

That is, the first controller 130 requests the terminal 200 to transmit information about the corresponding information (including, for example, location information, broadcasting information output information, channel information being output, etc.) And can receive the information transmitted from the terminal 200 through the first communication unit 110 in response to the request.

Also, the first controller 130 generates a keyword by analyzing the broadcast content corresponding to the channel information being output through the corresponding terminal 200, or generates a keyword from preset information corresponding to the broadcast content. Here, the keyword includes one or more keywords related to the broadcast content.

In addition, the first controller 130 generates an app activation request signal for requesting activation of an application installed (or registered) in the terminal 200.

In addition, the first controller 130 transmits the generated application activation request signal to the terminal 200 through the first communication unit 110.

Also, the first controller 130 transmits broadcast related information (or additional information) corresponding to the corresponding channel information to the terminal 200 through the first communication unit 110 in the form of a push message.

The first control unit 130 transmits user information related to the corresponding terminal 200 transmitted after the application is activated (or executed) in the terminal 200 in response to the transmitted application activation request signal to the first communication unit 110). Here, the user information includes the age, sex, occupation, hobby, etc. related to the user of the terminal 200.

In addition, the first controller 130 may receive information targeted at the corresponding terminal 200 based on the received location information, the channel information being watched, the broadcast-related information corresponding to the channel information, the user information, 200), and coupons that are targeted to the terminal 200 (e.g.

That is, the first controller 130 receives information on the position of the received terminal 200, information on the position of the terminal 200 (or corresponding information of the corresponding terminal 200) from among a plurality of pieces of information, advertisement information and coupons previously stored in the first storage unit 120 Related information corresponding to the corresponding channel information, the user information of the received terminal 200, the generated keyword, and the like, information targeted at the terminal 200, (Or matching / mapping) at least one of the advertisement information and the coupon.

The first control unit 130 transmits targeted information, advertisement information, coupons, and the like to the identified terminal 200 through the first communication unit 110.

The first display unit 140 may display a content such as a menu screen using a user interface and a graphic user interface stored in the first storage unit 120 under the control of the first control unit 130. [ Here, the content displayed on the first display unit 140 includes text or image data (including various information data) and a menu screen including data such as an icon, a list menu, and a combo box. Also, the first display unit 140 may be a touch screen.

Also, the first display unit 140 displays the location information, the channel information, the broadcast related information corresponding to the channel information, the user information, the generated keyword, etc., under the control of the first controller 130.

The first display unit 140 may display information targeted at the terminal 200 confirmed by the control of the first controller 130, advertisement information targeted at the terminal 200, Coupons, and the like.

3, the terminal 200 includes a GPS receiver 210, a storage unit 220, a control unit 230, a display unit 240, a voice output unit 250, and a communication unit 260. All of the components of the terminal 200 shown in Fig. 3 are not essential components, and the terminal 200 may be implemented by more components than the components shown in Fig. 3, The terminal 200 may be implemented.

The GPS receiver 210 receives the GPS signals transmitted from the satellites and generates position data of the terminal 200 in real time based on the longitude coordinates and the latitude coordinates included in the received GPS signals. Here, the generated position data is defined as the current position (or current position data) of the terminal 200. Here, the GPS receiver 210 may receive location information through Wi-Fi or Wibro communication as well. In addition, although the location-based technology mainly uses GPS information, which is a signal received by the GPS receiver 210, in addition to the GPS information, a cell tower signal triangulation and Wi-Fi positioning information ) May be used as the hybrid positioning system.

The signals received through the GPS receiver 210 include 802.11, a standard for a wireless network for a wireless LAN including a wireless LAN and some infrared communication proposed by the Institute of Electrical and Electronics Engineers (IEEE), Bluetooth, UWB A wireless MAN (Metropolitan Area Network) (BWA) including 802.15, which is a standard for a wireless PAN (Personal Area Network) including a wireless LAN (WLAN) and ZigBee, and a city wideband network And 802.20, which is a standard for the mobile Internet for mobile broadband wireless access (MBWA) including WiBro, WiMAX, etc., The location information may be provided to the terminal 200.

In this way, the GPS receiver 210 generates the current position data of the terminal 200. At this time, the corresponding function may be performed by the control unit 230.

The storage unit 220 stores data and programs necessary for the terminal 200 to operate.

Also, the storage unit 220 stores user information related to the user of the terminal 200 under the control of the controller 230. Here, the user information includes the age, sex, occupation, hobby, etc. related to the user of the terminal 200.

The control unit 230 executes the overall control function of the terminal 200. [

The control unit 230 transmits broadcast information (or broadcast signal) transmitted from a broadcast system (not shown) such as an IPTV system, a digital cable system, or a smart TV system transmitted from a set-top box Lt; / RTI >

The control unit 230 outputs the received broadcast information through at least one of the display unit 240 and the audio output unit 250.

The control unit 230 controls the current estimated position (or the current / real-time position information of the terminal 200 / the terminal 200) based on the position data generated through the GPS receiver 210, (Or generates) a signal.

When the information transmission request is received from the server 100 and the broadcast information is outputted (or is being output) through the display unit 240 or the audio output unit 250, The controller 230 determines whether or not the location information (or the area information) where the terminal 200 is located, the broadcast information output information through the terminal 200 (or the TV watching information through the terminal 200) The channel information being output through the corresponding terminal 200 and the identification information of the terminal 200 to the server 100 through the communication unit 260. [

In addition, the controller 230 receives an application activation request signal, broadcast-related information, and the like transmitted from the server 100 through the communication unit 260.

The control unit 230 outputs the received broadcast-related information through at least one of the display unit 240 and the audio output unit 250. At this time, the control unit 230 may output the corresponding broadcast-related information received separately from the broadcast information being output through the display unit 240 (or the audio output unit 250).

In addition, the control unit 230 displays (or outputs) the received broadcast-related information in the form of a push message through an application installed in advance in the corresponding terminal 200.

The controller 230 controls the operation of the corresponding terminal (or the terminal) stored in advance in the storage unit 220 when the application installed in the terminal 200 is activated in response to the received application activation request signal 200 to the server 100 through the communication unit 260. Here, the user information includes the age, sex, occupation, hobby, etc. related to the user of the terminal 200.

In addition, the controller 230 receives targeted information, advertisement information, coupons, and the like, which are transmitted from the server 100, to the terminal 200 through the communication unit 260.

In addition, the control unit 230 stores information, advertisement information, coupons, and the like targeted at the received terminal 200 in the storage unit 220.

The control unit 230 displays (or outputs) information, advertisement information, coupons, and the like targeted at the received terminal 200 through an app installed in the terminal 200, or displays the information in the form of a push message.

The display unit 240 can display contents such as a menu screen and the like using the user interface and the graphic user interface stored in the storage unit 220 under the control of the controller 230. Here, the content displayed on the display unit 240 includes text or image data (including various information data) and a menu screen including data such as an icon, a list menu, and a combo box. Also, the display unit 240 may be a touch screen.

Also, the display unit 240 displays the broadcast information (or broadcast signal) transmitted from the set-top box under the control of the control unit 230. [

The display unit 240 displays an app execution result screen under the control of the control unit 230. [

Also, the display unit 240 displays targeted information, advertisement information, coupons, and the like on the terminal 200 received by the control unit 230.

The audio output unit 250 outputs audio information included in the signal processed by the control unit 230. Here, the audio output unit 250 may be a speaker.

Also, the audio output unit 250 outputs audio information included in the broadcast information (or broadcast signal) transmitted from the set-top box under the control of the controller 230.

The voice output unit 250 outputs the voice information included in the targeted information, advertisement information, coupons, and the like to the corresponding terminal 200 received by the control unit 230.

The communication unit 260 communicates with an internal component or at least one external terminal through a wired / wireless communication network. At this time, the external terminal may include the server 100 and the like.

Also, the communication unit 260 receives broadcast information transmitted from the set-top box under the control of the control unit 230. [

The communication unit 260 transmits various information to the server 100 under the control of the control unit 230. [

As described above, the server can collect location information, whether or not to watch TV, and channel information being watched at a server level with a broadcasting system such as an IPTV system, a digital cable system, and a smart TV system.

In this way, the server can provide information, advertisements, coupons, and the like targeted to the user of the terminal based on the collected information and the user information of the terminal in the form of a push message through an application installed in the terminal.

Hereinafter, a control method of the system according to the present invention will be described in detail with reference to FIGS. 1 to 5. FIG.

Figure 4 FIG. 4 is a flowchart illustrating a method of controlling a system according to an embodiment of the present invention. FIG.

First, when a predetermined event occurs, the server 100 transmits location information (or local information), which is transmitted from the terminal 200, to which the corresponding terminal 200 is located, broadcast information output information (Or information on whether or not the TV is viewed through the terminal 200), channel information being outputted through the terminal 200, identification information of the terminal 200, and the like. Here, when a preset event is a preset time when the server 100 requests the terminal 200 for information (e.g., location information, broadcast information output information, channel information being output, etc.) And the terminal 200 outputs broadcast information. In addition, the identification information of the terminal 200 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card specific information, a serial number, and the like.

For example, when requesting information transmission from the server 100 to the terminal 200, the server 100 transmits location information of the terminal 200, which is transmitted from the terminal 200 in response to the information transmission request, 200, channel information being output, identification information of the terminal 200, and the like (S410).

Then, the server 100 generates a keyword by analyzing the broadcast content corresponding to the channel information being output through the corresponding terminal 200 or generates a keyword from preset information corresponding to the broadcast content. Here, the keyword includes one or more keywords related to the broadcast content.

For example, the server 100 analyzes the? DELTA broadcast content corresponding to the? Channel information and generates one or more keywords related to the? DELTA broadcast content (S420).

Then, the server 100 generates an app activation request signal for requesting activation of an app installed (or registered) in the terminal 200.

In addition, the server 100 transmits the generated application activation request signal to the terminal 200.

In addition, the server 100 transmits broadcast related information (or additional information) corresponding to the corresponding channel information in the form of a push message through an application installed in the corresponding terminal 200.

For example, the server 100 generates an application activation request signal for requesting activation of an application installed in the terminal 200 in advance, and transmits the generated application activation request signal and broadcast related information corresponding to the received □□ channel information To the terminal 200 (S430).

Then, the terminal 200 receives an application activation request signal, broadcast related information, and the like transmitted from the server 100.

In addition, the terminal 200 displays (or outputs) the received broadcast-related information in the form of a push message through an application installed in advance in the terminal 200.

The terminal 200 transmits the user information of the terminal 200 to the server 200 in response to the received application activation request signal, 100). Here, the user information includes the age, sex, occupation, hobby, etc. related to the user of the terminal 200.

For example, when an app installed in the terminal 200 is activated in response to an application activation request signal transmitted from the server 100, the terminal 200 transmits the user information to the server 100 (S440).

Thereafter, the server 100 receives the user information transmitted from the terminal 200 in response to the transmitted application activation request signal.

The server 100 may also receive information targeted at the terminal 200 based on the received location information, channel information being watched, broadcast related information corresponding to the channel information, user information, (Or generates) advertisement information targeted at the terminal 200, a coupon targeted at the terminal 200, and the like.

In other words, the server 100 receives a plurality of pieces of information, advertisement information, and coupons stored in advance in the server 100 (or associated with / linked to a coupon server (not shown) registered in advance) Location information, channel information being viewed (or being output from the terminal 200) at the corresponding terminal 200, broadcast related information corresponding to the corresponding channel information, user information of the received terminal 200, (Or matching / mapping) at least one of information, advertisement information, and coupons targeted at the terminal 200 based on the received information.

In addition, the server 100 transmits targeted information, advertisement information, coupons, and the like to the terminal 200 that has been confirmed (or generated) to the corresponding terminal 200.

For example, the server 100 may receive, from among a plurality of previously stored information, advertisement information, and coupons, location information of the received terminal 200, channel information being output through the terminal 200, Advertisement information that is targeted to the terminal 200 based on the broadcasting related information corresponding to the channel information, user information about the user of the terminal 200, and keywords generated in association with the related? Check each coupon. In addition, the server 100 transmits to the terminal 200 the advertisement information and advertising information targeted at the identified terminal 200 (S450).

Then, the terminal 200 receives targeted information, advertisement information, coupons, and the like, which are transmitted from the server 100 to the terminal 200.

Also, the terminal 200 displays (or outputs) information, advertisement information, coupons, and the like targeted to the received terminal 200 through the application installed in the corresponding terminal 200. At this time, the terminal 200 may display targeted information, advertisement information, coupons, and the like in the corresponding terminal 200 received in the form of a push message.

For example, the terminal 200 receives advertisement information and advertising information targeted at the terminal 200 transmitted from the server 100, advertisement information targeted at the received terminal 200, The coupon is displayed through the application (S460).

A terminal, a server, and a system including the terminal and the server according to an embodiment of the present invention can be created by a computer program, and the codes and code segments constituting the computer program can be easily deduced by a computer programmer in the field. In addition, the computer program is stored in a computer readable medium, readable and executed by a computer, a terminal, a server, or the like according to an embodiment of the present invention to provide a terminal, a server, Can be implemented.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A terminal, a server, and a computer program embodying the system including the terminal and server according to the embodiment of the present invention can be stored and installed in a built-in memory such as a terminal, a server, and the like. Alternatively, an external memory such as a smart card storing and installing a terminal, a server, and a computer program implementing the system including the terminal and server according to an embodiment of the present invention may be mounted on a terminal, a server, or the like through an interface.

As described above, the embodiment of the present invention collects location information of a subscriber, whether or not a TV is being watched, and channel information being watched while interfacing with a broadcasting system such as an IPTV system, a digital cable system, and a smart TV system at a server level , It is possible to collect information related to the terminal without changing the existing broadcasting system and the set-top box.

In addition, as described above, the embodiment of the present invention may be configured such that information, advertisements, coupons, and the like targeted to a user of a corresponding terminal are transmitted through an app installed in the corresponding terminal based on information collected by the server and user information of the terminal So that the convenience of the user can be improved by providing the information in the form of a push without searching for information related to the TV content currently being watched.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention relates to a system and method for collecting information on location of a subscriber, whether or not a user is watching TV and viewing channel information, and collecting collected information and user information of a terminal in cooperation with a broadcasting system such as an IPTV system, a digital cable system, The information related to the terminal can be collected without changing the existing broadcasting system and the set-top box by providing the information, advertisement, coupon, etc. targeted to the user of the terminal in the form of a push message through the application installed in the terminal. And can be widely used in a terminal field, a broadcast content field, an advertisement / publicity field, and the like, by being provided in a push form without searching for information related to a TV content being watched.

10: system 100: server
200: terminal 110: first communication unit
120: first storage unit 130: first control unit
140: first display unit 210: GPS receiver
220: storage unit 230:
240: display unit 250: audio output unit
260:

Claims (9)

A storage unit for storing a plurality of pieces of information, advertisement information, and coupons;
A communication unit for receiving location information transmitted from the terminal, broadcasting information output information through the terminal, channel information being output through the terminal, and user information; And
A keyword is generated by analyzing broadcast contents corresponding to channel information being output through the terminal, or a keyword is generated from preset information corresponding to the broadcast content, and a plurality of pieces of information previously stored in the storage unit, At least one of the information targeted at the terminal, the advertisement information, and the coupon based on the received location information, the received channel information, the broadcast-related information corresponding to the channel information, the received user information, And controlling the communication unit to transmit at least one of information, advertisement information and a coupon targeted at the identified terminal to the terminal. The method according to claim 1,
Wherein the control unit generates an application activation request signal for requesting activation of an application installed in advance in the terminal and controls the communication unit to transmit the generated activation activation request signal to the terminal. The method according to claim 1,
Wherein the control unit controls the communication unit to transmit broadcast related information corresponding to channel information being output through the received terminal to the terminal. A GPS receiver for generating current position information of the terminal;
A communication unit for communicating with the server;
When the information transmission request is received from the server, when it is a predetermined time, or when the broadcasting information is being outputted, the location information of the terminal, the broadcasting information output information and the channel information being outputted are transmitted to the server Controlling the communication unit to transmit the user information related to the terminal to the server when a pre-installed app is activated in response to an application activation request signal transmitted from the server; And
And a display unit for displaying at least one of information targeted at the terminal transmitted from the server, advertisement information targeted at the terminal, and a coupon targeted at the terminal. 5. The method of claim 4,
Wherein the user information includes age, sex occupation, and hobby. Receiving location information transmitted from the terminal through the communication unit, broadcasting information output information through the terminal, and channel information being outputted through the terminal;
Generating a keyword by analyzing broadcast content corresponding to the received channel information through a control unit or generating the keyword from preset information corresponding to the broadcast content;
Generating an app activation request signal for requesting activation of an app installed in advance in the terminal through the controller;
Transmitting the generated activation request signal to the terminal through the communication unit;
Receiving user information transmitted from the terminal when an application is activated in the terminal in response to the transmitted application activation request signal through the communication unit;
And a controller for controlling the controller to transmit the received location information, the received channel information, the broadcast related information corresponding to the channel information, the received user information, and the generated keyword Checking at least one of information targeted at the terminal, advertisement information, and a coupon based on the information; And
And transmitting to the terminal at least one of information, advertisement information, and coupons targeted at the identified terminal through the communication unit. Generating current position information of the terminal through the GPS receiver;
When the information transmission request is received from the server through the communication unit, when a preset time or when the broadcasting information is being output occurs, the location information of the terminal, the broadcasting information output information of the terminal, Transmitting channel information being output from the terminal to the server;
Receiving an application activation request signal for requesting activation of an application installed in advance in the terminal, which is transmitted from the server through the communication unit;
Transmitting, through the communication unit, user information related to the terminal to the server when an app installed in response to the application activation request signal is activated;
Receiving at least one of information targeted at the terminal transmitted from the server through the communication unit, advertisement information targeted at the terminal, and a coupon targeted at the terminal; And
And displaying at least one of the information targeted to the terminal, the advertisement information targeted at the terminal, and a coupon targeted at the terminal through the display unit. A recording medium on which a computer program for carrying out the method according to claim 6 or 7 is recorded. Receiving channel information and user information output from the terminal, analyzing broadcast content corresponding to the channel information being output through the terminal, and transmitting the keyword to the terminal And generates a keyword from preset information corresponding to the broadcast content, and generates a keyword from among a plurality of previously stored information, the received location information, the received channel information, the broadcast related information corresponding to the channel information, The method comprising: confirming at least one of information targeted at the terminal, advertisement information and a coupon based on the received user information and the generated keyword, and transmitting at least one of the information, the advertisement information and the coupon, To a server; And
Wherein the terminal displays at least one of information targeted to the terminal transmitted from the server, advertisement information targeted at the terminal, and a coupon targeted at the terminal.

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