KR20170047536A - User equipment, service providing device, beacon, advertisement system comprising the same, control method thereof and computer readable medium having computer program recorded thereon - Google Patents

Abstract

Disclosed are a user device, a service providing device, a beacon, an advertising system including the same, a control method thereof and a recording medium having a computer program recorded thereon. In other words, after the user device receives unique identification information of a beacon, location information of the beacon and the like transmitted from the beacon at a specific location, the user device provides the service providing device with the unique identification information of the beacon, the location information of the beacon, location information of the user device and the like, and then the service providing device provides the user device with additional service information corresponding to the location information of the beacon or the location information of the user device among predetermined regional additional service information. As a result, the utilization of a beacon can be increased and a plurality of advertisements for a plurality of regions can be simply provided since predetermined advertisements can be provided simply by the movement of the beacon. Moreover, the present invention enables different advertisements to be delivered even in the same region based on time or delivery quantity so that advertisements can be effectively provided by a single beacon.

Description

TECHNICAL FIELD [0001] The present invention relates to a user apparatus, a service providing apparatus, a beacon, an advertisement system including the advertisement apparatus, a control method thereof, and a recording medium on which a computer program is recorded computer program recorded thereon}

The present invention relates to a user apparatus, a service providing apparatus, a beacon, an advertisement system including the advertisement apparatus, a control method thereof, and a recording medium on which a computer program is recorded. After receiving the beacon location information and the like, the user equipment provides unique identification information of the beacon, location information of the beacon, location information of the user equipment, and the like to the service providing apparatus. In the service providing apparatus, A service providing apparatus, a beacon, an advertisement system including the advertisement system, a control method thereof, and a recording medium on which the computer program is recorded will be.

Currently, flyers are delivered to consumers in the form of direct distribution by people at the downtown area adjacent to the advertisement destination, distribution at home, and distribution by simply arranging the necessary flyers.

Such flyer distribution methods are costly because the personnel are required to distribute flyers directly, and labor costs are high and the distribution of flyers is monitored. If there is a problem that the recipient is not satisfied with the delivery of such flyers, It is difficult to induce the attention of the user.

In the case of a beacon, although it is frequently used for providing an advertisement, most of the beacons are arranged in a fixed position and broadcast connection link information to a person passing through the position, and the connected user shows preset contents in the link to the connected user It is not effective to attract people from a distance.

In addition, there is a service for sending advertisement messages through a wide area network, but a large-scale advertising contract is required, and it is difficult to provide the advertisement position, contents and timing arbitrarily, and the cost is also very high.

Korean Patent Laid-Open No. 10-2011-0067502 [Title: System and method for transmitting / receiving advertisement between user terminal devices based on broadcast in the near area, and device applied thereto]

An object of the present invention is to provide a user apparatus, a service providing apparatus, a beacon, an advertisement system including the advertisement system, a control method thereof, and a recording medium on which a computer program is recorded.

It is another object of the present invention to provide a method and apparatus for receiving beacon unique identification information, beacon position information, and the like transmitted from a beacon at a specific location in a user equipment, The service providing apparatus provides the service providing apparatus to the user apparatus that provides location information of the beacon or additional service information corresponding to the location information of the user apparatus to the corresponding user apparatus from the pre- , A beacon, an advertisement system including the advertisement system, a control method thereof, and a recording medium on which a computer program is recorded.

It is still another object of the present invention to provide a user apparatus, a service providing apparatus, a beacon, an advertisement system including the same, a control method thereof, and a computer program for providing statistical information collected for a plurality of user apparatuses receiving regional supplementary service information, And a recording medium.

A service providing apparatus according to an exemplary embodiment of the present invention includes a storage unit for storing supplementary service information for each region; A communication unit for receiving the unique identification information of the beacon transmitted from the user apparatus, the location information of the user apparatus, and the identification information of the user apparatus when the user apparatus enters the communication range of the beacon being moved or temporarily waiting at a specific location; And a control unit for checking the supplementary service information corresponding to the location information of the user apparatus from the supplementary service information for each region and controlling the communication unit to transmit the supplementary service information corresponding to the location information of the verified user apparatus to the user apparatus .

As an example related to the present invention, the supplementary service information for each region may include advertisement image information and a coupon to be provided to one or more user devices in an area, for an area preset by the advertiser related to the beacon.

As an example related to the present invention, the controller can check the location information of the user equipment and the supplementary service information corresponding to the current time information among the supplementary service information by region.

As an example related to the present invention, when the additional service information transmitted to the user device is displayed on the user device, the control part displays information indicating that the additional service information transmitted from the user device is displayed on the user device and identification information of the user device Through the communication unit, and accumulate the contents confirmation number related to the additional service information by a preset value.

As an example related to the present invention, when the advertisement image information included in the supplementary service information transmitted to the user apparatus is played, the control unit confirms the advertisement image information to be played on the user apparatus, Can accumulate the number of ad accesses related to the advertisement by a preset value.

As an example related to the present invention, when the coupon included in the supplementary service information transmitted to the user device is selected, the control unit issues the selected coupon to the user device, and the number of coupon downloads related to the supplementary service information including the issued coupon Can be accumulated by a preset value.

A service providing apparatus according to an exemplary embodiment of the present invention includes a storage unit for storing supplementary service information for each region; A communication unit for communicating with the user equipment via a landing page including the location information of the beacon when the user equipment enters the communication range of the beacon being moved or temporarily waiting at a specific location; And the landing page, confirms the location information of the beacon included in the landing page, identifies the supplementary service information corresponding to the location information of the identified beacon among the supplementary service information for each region, And a control unit for controlling the communication unit to transmit the additional service information to the user device.

A method of controlling an advertisement system according to an exemplary embodiment of the present invention includes: broadcasting unique identification information of a beacon through a beacon in a moving state or a temporary waiting state; Receiving, via the user device, unique identification information of a beacon transmitted from the beacon when the user device enters the communication range of the beacon; Confirming the location information of the user equipment when receiving the unique identification information of the beacon transmitted from the beacon through the user equipment; Transmitting unique identification information of the beacon, location information of the user device, and identification information of the user device through the user device; Confirming supplementary service information corresponding to location information of the user equipment among supplementary service information pre-stored in each region through a service provision device; Transmitting additional service information corresponding to location information of the identified user equipment to the user equipment through the service providing device; Displaying additional service information transmitted from the service providing apparatus through the user apparatus; And a step of increasing at least one of the number of content confirmation, the number of advertisement accesses and the number of coupon downloads preset by the service providing apparatus in association with the additional service information by interlocking with the user apparatus .

As an example related to the present invention, the step of increasing at least one of the number of contents confirmation, the number of advertisement accesses, and the number of coupon downloads, which are preset in association with the supplementary service information, by a predetermined value, When the additional service information is displayed on the user device, information indicating that the additional service information transmitted from the user device is displayed on the user device and identification information of the user device are received, and the content confirmation number related to the supplementary service information is set to a preset value A process of accumulating as much; When the advertisement image information included in the additional service information transmitted to the user apparatus is played, the advertisement image information to be played on the user apparatus is checked, and the number of advertisement accesses related to the supplementary service information including the advertisement image information is set to a predetermined value Accumulation process; And when the coupon included in the supplementary service information transmitted to the user device is selected, the selected coupon is issued to the user device, and the number of coupon downloads related to the supplementary service information including the issued coupon is accumulated by a preset value At least one process can be performed.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The present invention has the effect of increasing the utilization of beacons by automatically providing advertisements for each region by using beacons.

In addition, the present invention provides a method and apparatus for receiving a beacon unique identification information, a beacon position information, and the like transmitted from a beacon at a specific location in a user equipment, Etc. to the service providing apparatus. In the service providing apparatus, the beacon position information or the supplementary service information corresponding to the position information of the user apparatus is provided to the corresponding user apparatus from among the pre-set additional service information in each region, It is possible to provide multiple advertisements for a plurality of regions easily by providing advertisements, and it is possible to provide different advertisements even in the same area based on the time or delivery quantity, thereby effectively providing advertisement with only a single beacon have.

In addition, the present invention provides statistical information collected for a plurality of user apparatuses receiving additional service information for each region, so that it is possible to check real-time information on the amount of advertisement delivery by region, information on advertisement confirmation, It is possible to increase the advertising effect by cost, and it is easy to change the content, change the application position, and change the quantity.

1 is a block diagram illustrating a configuration of an advertisement system according to an embodiment of the present invention.
2 is a cross- FIG. 2 is a block diagram illustrating a configuration of a beacon according to an embodiment of the present invention.
3 is a block diagram illustrating a configuration of a user apparatus according to an embodiment of the present invention.
Figure 4 FIG. 2 is a diagram illustrating a screen of a service providing apparatus according to an embodiment of the present invention.
5 is a flowchart illustrating a method of controlling an advertisement system according to the first embodiment of the present invention.
6 is a diagram illustrating a screen of a user apparatus according to the first embodiment of the present invention.
7 is a flowchart illustrating a method of controlling an advertisement system according to a second embodiment of the present invention.
8 is a diagram illustrating a screen of a user apparatus according to a second embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a block diagram showing a configuration of an advertisement system 10 according to an embodiment of the present invention.

1, the advertisement system 10 comprises a beacon 100, a user apparatus 200, and a service providing apparatus 300. As shown in FIG. Not all of the components of the advertisement system 10 shown in Fig. 1 are essential components, and the advertisement system 10 may be implemented by more components than the components shown in Fig. 1, The advertisement system 10 may also be implemented.

When the user device 200 enters the communication range of the beacon 100, the user device 200 receives the unique identification information of the corresponding beacon 100 transmitted from the beacon 100. The user device 200 also checks the location information of the user device 200 and stores the location information of the user device 200 and the unique identification information of the beacon 100 and the identification information of the user device 200 To the service providing apparatus (300). Thereafter, the service providing apparatus 300 confirms the additional service information corresponding to the location information of the user apparatus 200 from the previously stored additional service information of each region, and transmits the identified additional service information to the user apparatus 200. [ Then, the user device 200 receives and displays the additional service information transmitted from the service providing device 300. [ In addition, the service providing apparatus 300 accumulates and manages the number of content confirmation, the number of ad accesses, the number of coupon downloads, and the like related to the additional service information by interlocking with the user device 200.

2, the beacon 100 includes a beacon GPS receiver 110, a beacon communication unit 120, a beacon storage unit 130, and a beacon control unit 140. Not all of the components of the beacon 100 shown in FIG. 2 are essential components, and the beacons 100 may be implemented by more components than the components shown in FIG. 2, Beacon 100 may be implemented.

The beacon 100 may be in the state of being installed (or fixed / placed) at a specific location in a mobile store (e.g., a food car, a vehicle, etc.), or by a particular user traveling or staying at a particular location for a short time.

The beacon GPS receiver 1110 receives the GPS signal transmitted from the satellite and generates (or generates / confirms) the position data of the beacon 100 in real time based on the longitude coordinates and the latitude coordinates included in the received GPS signal ). Here, the generated position data is defined as the current position (or current position data) of the beacon 100. Here, the beacon GPS receiver 110 may receive location information via Wi-Fi or WiBro communication as well.

In addition, the signal received through the beacon GPS receiver 110 includes 802.11, which is a standard of a wireless network for a wireless LAN including a wireless LAN and some infrared communication proposed by IEEE (Institute of Electrical and Electronics Engineers) A wireless metropolitan area network (MAN) including 802.15, a standard for a wireless personal area network (PAN) including UWB and ZigBee, and a fixed wireless access (FWA), a broadband wireless access 802.20, which is a standard for Mobile Internet for Mobile Broadband Wireless Access (MBWA) including 802.16, WIBRO, WiMAX, etc., The beacon position information may be provided to the beacon 100 by using the beacon position information.

The beacon communication unit 120 communicates with the user apparatus 200, the service providing apparatus 300, and the like.

Also, the beacon communication unit 120 communicates with at least one external terminal or any internal component via a wired / wireless communication network. At this time, the external arbitrary terminal may include the user apparatus 200, the service providing apparatus 300, and the like. Here, the wireless Internet technology includes a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for a microwave (WiMAX), a high speed downlink packet access ), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS) And the beacon communication unit 120 transmits and receives data according to at least one wireless Internet technology in a range including internet technologies not listed above. In addition, the near field communication technology includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC) , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct. The wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, an optical / coaxial cable, and the like.

Also, the beacon communication unit 120 can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

In addition, the beacon communication unit 120 may communicate with the beacon communication unit 120 based on technical standards or communication standards for mobile communication (for example, Global System for Mobile communication (GSM), Code Division Multi Access (CDMA), Code Division Multi Access 2000 (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution The user equipment 200, the service providing apparatus 300, and the like on a mobile communication network constructed in accordance with a long term evolution (RTP) scheme or the like.

The beacon communication unit 120 broadcasts unique identification information of the beacon 100 and location information of the beacon 100 generated through the beacon GPS receiver 110 under the control of the beacon control unit 140 Or transmission).

Also, the beacon communication unit 120 broadcasts (or transmits) a landing page or the like under the control of the beacon control unit 140. [ At this time, the landing page includes unique identification information of the beacon 100, location information of the beacon 100, and the like.

The beacon storage unit 130 stores various user interfaces (UI), a graphical user interface (GUI), and the like.

The beacon storage unit 130 stores data and programs necessary for the beacon 100 to operate.

That is, the beacon storage unit 130 may store a plurality of application programs (application programs or applications) driven by the beacon 100, data for operation of the beacon 100, and commands. At least some of these application programs may be downloaded from the external service providing apparatus 300 via wireless communication. The application program may be stored in the beacon storage unit 130 and may be installed in the beacon 100 and be driven by the beacon control unit 140 to perform the operation (or function) of the beacon 100. [

The beacon storage unit 130 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a magnetic random access memory And a PROM (Programmable Read-Only Memory). The beacon 100 may operate in association with web storage or operate web storage that performs the storage function of the beacon storage unit 130 on the Internet.

The beacon storage unit 130 stores the unique identification information of the beacon 100 and the location information of the beacon 100 generated through the beacon GPS receiver 110 under the control of the beacon controller 140.

The beacon controller 140 executes the overall control function of the beacon 100. [

The beacon controller 140 executes the overall control function of the beacon 100 using the program and data stored in the beacon storage unit 130. [ The beacon controller 140 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the beacon storage unit 130 to perform booting using the O / S stored in the beacon storage unit 130. The CPU can use various programs, contents, data, and the like stored in the beacon storage unit 130 So that various operations can be performed.

The beacon control unit 140 controls the beacon communication unit 120 to broadcast unique identification information of the beacon 100 in a predetermined cycle.

The beacon control unit 140 controls the beacon communication unit 120 to broadcast unique identification information of the beacon 100 and position information of the beacon 100 confirmed through the beacon GPS receiver 110 at a predetermined cycle do.

The beacon controller 140 may access the service providing apparatus 300 to receive location information of the beacon 100 identified by the beacon GPS receiver 110, unique identification information of the beacon 100, And a landing page including information for carrying out the present invention.

That is, the beacon controller 140 additionally adds the location information of the beacon 100, the unique identification information of the beacon 100, and the like to the information for accessing the service providing apparatus 300 in order to receive the supplementary service information Create the corresponding landing page.

In addition, the beacon control unit 140 controls the beacon communication unit 120 to broadcast the generated landing page.

The user device 200 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics terminal, A portable terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device (for example, a watch type A smart TV, a digital broadcasting terminal, a television (TV), a digital television (TV), a digital television (TV) A home theater system, an AVN (Audio Video Navigation) terminal, an A / V (Audio / Video) system, a flexible terminal, and the like.

3, the user device 200 includes a user device GPS receiver 210, a user device communication unit 220, a user device storage unit 230, a user device display unit 240, a user device audio output unit 250 and a user device control unit 260. Not all of the components of the user device 200 shown in Fig. 3 are required, and the user device 200 may be implemented by more components than the components shown in Fig. 3, The user device 200 may also be implemented.

The user equipment GPS receiver 210 receives the GPS signal transmitted from the satellite and generates (or generates / generates) the position data of the user device 200 based on the longitude and latitude coordinates contained in the received GPS signal, ). Here, the generated position data is defined as the current position (or current position data) of the user device 200. Here, the user equipment may receive the position information through the WiFi or WiBro communication as well as the GPS receiver 210.

In addition, the signal received through the user equipment GPS receiver 210 includes 802.11, a standard of a wireless network for a wireless LAN including a wireless LAN proposed by the IEEE, and some infrared communication, Bluetooth, UWB, 802.15, a standard for wireless PAN, a wireless MAN including a city wideband network (FWA), 802.16, a standard for broadband wireless connection (BWA), and a wireless MAN (MBWA) including WiBro and WiMAX The location information of the terminal may be provided to the user device 200 using a wireless communication method such as 802.20, which is a standard for the mobile Internet.

The user device communication unit 220 communicates with any one of the internal components via a wired / wireless communication network or with any one or more external terminals. At this time, the external arbitrary terminal may include the beacon 100, the service providing apparatus 300, and the like. The wireless Internet technology includes a wireless LAN (WLAN), a DLNA, a WiBro, a WiMAX, a HSDPA, an HSUPA, an IEEE 802.16, a Long Term Evolution (LTE), an LTE-A and a broadband wireless mobile communication service (WMBS) The device communication unit 220 transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. Near field communication technologies may include Bluetooth, RFID, IrDA, UWB, ZigBee, NFC, Ultrasound (USC), Visible Light (VLC), WiFi and WiFi Direct. have. In addition, the wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, and an optical / coaxial cable.

In addition, the user device communication unit 220 can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

The user equipment communication unit 220 may be constructed in accordance with technical standards or a communication method for mobile communication (for example, GSM, CDMA, CDMA2000, EV-DO, WCDMA, HSDPA, HSUPA, LTE, The beacon 100, the service providing apparatus 300, and the like on the mobile communication network.

The user device communication unit 220 receives the identification information of the beacon 100 transmitted from the beacon 100 under the control of the user device controller 260.

That is, when the user apparatus 200 (or the user having the user apparatus 200) enters the communication range of the beacon 100 in the moving or temporary standby (or temporary stop) state at a specific position, 220 receives the unique identification information of the beacon 100 transmitted from the beacon 100 under the control of the user device controller 260. [

In addition, when the user device 200 (or the user having the user device 200) is moving or enters the communication range of the beacon 100 that is temporarily waiting at a specific position, the user device communication section 220 transmits, Unique identification information of the beacon 100 transmitted from the beacon 100 and position information of the beacon 100 under the control of the control unit 260. [ At this time, the beacon 100 can confirm the real-time location information of the location of the beacon 100 through the beacon GPS receiver 110.

In addition, when the user device 200 (or the user having the user device 200) is moving or enters the communication range of the beacon 100 that is temporarily waiting at a specific position, the user device communication section 220 transmits, And receives a landing page transmitted from the beacon 100 under the control of the control unit 260. [ At this time, the landing page may include unique identification information of the beacon 100, location information of the beacon 100, and the like.

The user device storage unit 230 stores various user interfaces (UI), a graphical user interface (GUI), and the like.

In addition, the user device storage unit 230 stores data and programs necessary for the user device 200 to operate.

That is, the user device storage unit 230 may store a plurality of application programs (or applications) driven by the user device 200, data for operation of the user device 200, and commands. At least some of these application programs may be downloaded from the external service providing device via wireless communication. At least some of these applications may also reside on the user device 200 since the time of shipment for the basic functions of the user device 200 (e.g., phone call incoming, outgoing, message receiving, origination). The application program may be stored in the user device storage unit 230 and may be installed in the user device 200 and may be operated by the user device control unit 260 to perform the operation have.

The user device storage unit 230 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), a magnetic memory, An optical disk, a RAM, an SRAM, a ROM, an EEPROM, and a PROM. In addition, the user device 200 may operate web storage or operate in conjunction with web storage to perform storage functions of the user device storage 230 on the Internet.

The user device storage unit 230 may store the identification information of the beacon 100 received via the user device communication unit 220 and the location information of the beacon 100 under the control of the user device controller 260, And so on.

The user device display unit 240 may display various contents such as various menu screens by using the user interface and / or graphical user interface stored in the user device storage unit 230 under the control of the user device control unit 260. [ Here, the content displayed on the user device display unit 240 includes various text or image data (including various information data) and a menu screen including data such as an icon, a list menu, and a combo box. Also, the user device display unit 240 may be a touch screen.

The user device display unit 240 may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) And may include at least one of a flexible display, a 3D display, an e-ink display, and a light emitting diode (LED).

In addition, the user device display unit 240 may be configured as a stereoscopic display unit for displaying a stereoscopic image.

In the stereoscopic display unit, a three-dimensional display system such as a stereoscopic system (glasses system), an autostereoscopic system (no-glasses system), a projection system (holographic system) can be applied.

The user device display unit 240 displays the identification information of the beacon 100 received through the user device communication unit 220 and the location information of the beacon 100 and the landing page .

The user device audio output unit 250 outputs audio information included in the signal processed by the user device control unit 260. Here, the user device audio output unit 250 may include a receiver, a speaker, a buzzer, and the like.

Also, the user device voice output unit 250 outputs the guidance voice generated by the user device control unit 260. [

The user device audio output unit 250 may output the identification information of the beacon 100 received through the user device communication unit 220 and the location information of the beacon 100 under the control of the user device controller 260, Outputs voice information corresponding to a page or the like.

The user device control unit 260 executes the overall control function of the user device 200. [

In addition, the user device controller 260 executes the overall control functions of the user device 200 using the programs and data stored in the user device storage unit 230. The user device control unit 260 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the user device storage unit 230 to perform booting using the O / S stored in the user device storage unit 230. The CPU can access various programs stored in the user device storage unit 230, And the like.

In addition, the user device control unit 260 performs the membership registration procedure for the user of the corresponding user device 200 by interlocking with the service providing device 300.

The user device control unit 260 must complete the authentication function using the authentication means (for example, a mobile phone, a credit card, an IP phone, an e-mail, etc.) The subscription process can be completed normally.

In addition, when the user device 200 (or the user having the user device 200) is in the communication range of the beacon 100 that is moving or temporarily waiting at a specific location, the user device controller 260 transmits a beacon 100 to be received from the user device 100 to receive the unique identification information of the beacon 100, the location information of the beacon 100, the unique identification information of the beacon 100, and the landing page including the location information of the beacon 100, And controls the communication unit 220.

Also, the user device controller 260 checks the current position information of the user device 200, which is generated through the user device GPS receiver 210.

That is, when receiving the unique identification information of the beacon 100 transmitted from the beacon 100 in the user device communication unit 220, the user device controller 260 controls the user device 200).

Also, the user device controller 260 may transmit the unique identification information of the beacon 100, the location information of the verified user device 200, the identification information of the user device 200, and the like through the user device communication unit 220 To the service providing apparatus 300. Here, the identification information of the user device 200 includes a mobile directory number (MDN), a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, and a serial number.

The user device control unit 260 may transmit unique identification information of the beacon 100, location information of the beacon 100, identification information of the user device 200 and the like to the service providing apparatus 300 .

That is, when the user device communication unit 220 receives the unique identification information of the beacon 100 transmitted from the beacon 100, the location information of the beacon 100, and the like, The location information of the beacon 100, the identification information of the user apparatus 200, and the like to the service providing apparatus 300 through the user apparatus communication unit 220. [

When the user device communication unit 220 receives a landing page including unique identification information of the beacon 100 and location information of the beacon 100, the user device control unit 260 controls the user device communication unit 220 (Or selects / clicks the corresponding landing page by operation / control of the user of the user device 200) to access the service providing apparatus 300 (or the corresponding landing page) related to the landing page .

The user device controller 260 may also receive the beacon information transmitted from the service providing device 300 in response to the unique identification information of the previously transmitted beacon 100, the location information of the user device 200, And receives the additional service information through the user device communication unit 220.

The user device control unit 260 may be configured to determine whether the beacon 100 has been previously transmitted in response to the identification information of the beacon 100, the location information of the beacon 100, the location information of the user device 200, And receives additional service information transmitted from the providing apparatus 300 through the user apparatus communication unit 220.

Also, the user device controller 260 outputs the received additional service information through the user device display unit 240 and / or the user device audio output unit 250.

After receiving the supplementary service information transmitted from the service providing apparatus 300 in the user apparatus 200, the supplementary service information is output through the user apparatus display unit 240 and / or the user apparatus audio output unit 250 The user device control unit 260 transmits information indicating that the additional service information is displayed (or output), identification information of the user device 200, and the like to the service providing apparatus 300 through the user device communication unit 220 send.

After receiving the supplementary service information transmitted from the service providing apparatus 300 in the user apparatus 200, the supplementary service information is output through the user apparatus display unit 240 and / or the user apparatus audio output unit 250 (Or the advertisement information) included in the supplementary service information is played (or selected) in the state where the supplementary service information is displayed, the user device controller 260 determines that the corresponding advertisement image information (or advertisement information, additional service information) The identification information of the user device 200, and the like to the service providing device 300 through the user device communication unit 220. [

After receiving the supplementary service information transmitted from the service providing apparatus 300 in the user apparatus 200, the supplementary service information is output through the user apparatus display unit 240 and / or the user apparatus audio output unit 250 When the coupon included in the additional service information is selected (or clicked / downloaded), the user device controller 260 transmits the issuance request information for the selected coupon to the service providing device 220 via the user device communication unit 220. [ (300).

Also, the user device controller 260 receives the coupon issued (or transmitted) from the service providing device 300 through the user device communication unit 220 in response to the issuance request information for the coupon.

In addition, the user device controller 260 stores the coupon issued from the service providing device 300 in the user device storage unit 230.

The user device 200 may further include an interface unit (not shown) that serves as an interface with all the external devices connected to the corresponding user device 200. For example, the interface unit may include a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device having an identification module, an audio I / Input / output (I / O) port, video I / O (input / output) port and earphone port. Here, the identification module is a chip storing various information for authenticating the usage right of the user device 200, and includes a user identity module (UIM), a subscriber identity module (SIM), a general user authentication A Universal Subscriber Identity Module (USIM), and the like. In addition, a device provided with the identification module can be manufactured in a smart card format. Thus, the identification module may be connected to the user device 200 through the port. The interface unit receives data from an external device or receives power from the external device and transmits the received data to each component in the user device 200, or allows data in the user device 200 to be transmitted to an external device.

In addition, the interface unit may be a path through which power from the cradle is supplied to the user device 200 when the user device 200 is connected to an external cradle, or various command signals input from the cradle by the user, (Not shown). The various command signals input from the cradle or the corresponding power source may be operated as a signal for recognizing that the user device 200 is correctly mounted on the cradle.

The user device 200 also includes an input unit (not shown) for receiving a command or a control signal generated by an operation such as a button operation by the user or a function selection, or a touch / Not shown).

The input unit may include at least one of a command, a selection, data, and information of a user. The input unit may include a plurality of input keys and function keys for inputting numeric or character information and setting various functions.

The input unit may include a key pad, a dome switch, a touch pad (static / static), a touch screen, a jog wheel, a jog switch, a jog shuttle, a mouse, , A stylus pen, a touch pen, and the like can be used. Particularly, when the user apparatus display unit 240 is formed in a touch screen form, some or all of the functions of the input apparatus can be performed through the user apparatus display unit 240.

Each component (or module) of user device 200 may also be software stored on the memory of user device 200 (or user device storage 230). The memory may be an internal memory of the user device 200, and may be an external memory or other type of storage device. Further, the memory may be a non-volatile memory. The software stored on the memory may include a set of instructions that, when executed, cause the user device 200 to perform certain operations.

4, the service providing apparatus 300 includes a communication unit 310, a storage unit 320, a display unit 330, an audio output unit 340, and a control unit 350. All of the components of the service providing apparatus 300 shown in Fig. 4 are not essential components, and the service providing apparatus 300 may be implemented by more components than the components shown in Fig. 4, The service providing apparatus 300 may also be implemented by a component.

The communication unit 310 communicates with at least one external terminal or any internal component via a wired / wireless communication network. At this time, an external arbitrary terminal may include a beacon 100, a user device 200, and the like. The wireless Internet technology includes a wireless LAN (WLAN), a DLNA, a Wibro, a WiMAX, HSDPA, HSUPA, IEEE 802.16, Long Term Evolution (LTE), LTE- ), And the communication unit 310 transmits and receives data according to at least one wireless Internet technology in a range including internet technologies not listed above. Near field communication technologies may include Bluetooth, RFID, IrDA, UWB, ZigBee, NFC, Ultrasound (USC), Visible Light (VLC), WiFi and WiFi Direct. have. In addition, the wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, and an optical / coaxial cable.

In addition, the communication unit 310 can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

Under the control of the control unit 350, the communication unit 310 also transmits the unique identification information of the beacon 100 transmitted from the user device 200, the location information of the user device 200, the identification information of the user device 200 And the like.

Under the control of the control unit 350, the communication unit 310 transmits the unique identification information of the beacon 100 transmitted from the user device 200, the location information of the beacon 100, the identification information of the user device 200 Lt; / RTI >

Further, under control of the control unit 350, the communication unit 310 transmits additional service information corresponding to the identified location information of the user equipment 200 to the user equipment 200. [

Further, under control of the control unit 350, the communication unit 310 transmits additional service information corresponding to the position information of the identified beacon 100 to the user device 200. [

When the advertisement video information is played / selected from the additional service information displayed on the user device 200, the communication unit 310 receives additional service information transmitted from the user device 200, identification information of the user device 200 And the like.

When the advertisement image information included in the supplementary service information is played (or selected) while the supplementary service information is being displayed in the user device 200, the communication unit 310 displays the advertisement image included in the supplementary service information And transmits the information to the corresponding user device.

When the coupon included in the additional service information is selected (or clicked / downloaded) in the state where the user device 200 displays the additional service information, the communication unit 310 transmits the corresponding And transmits the coupon to the user device.

The storage unit 320 stores various user interfaces (UI), a graphical user interface (GUI), and the like.

In addition, the storage unit 320 stores data and programs necessary for the service providing apparatus 300 to operate.

The storage unit 320 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), a magnetic memory, a magnetic disk, SRAM, a ROM, an EEPROM, and a PROM. In addition, the service providing apparatus 300 may operate the web storage to perform the storage function of the storage unit 320 on the Internet, or may operate in association with the web storage.

In addition, the storage unit 320 stores additional service information for each region (or additional service information for each region). Here, the supplementary service information for each region includes advertisement image information (e.g., advertisement information) to be provided to any one or more of the user devices 200 in the area, for an area (or an area, a geofenced area) preset by the advertiser related to the beacon 100 A moving picture, etc.), a coupon, and the like. Further, the additional service information for each area includes (or interlocks) position information on a predetermined area.

The storage unit 320 may store unique identification information of the beacon 100 transmitted from the user apparatus 200 under control of the control unit 350, position information of the user apparatus 200, position information of the beacon 100, Identification information of the user device 200, a landing page, and the like.

The display unit 330 can display various contents such as various menu screens by using the user interface and / or graphical user interface stored in the storage unit 320 under the control of the controller 350. [ Here, the content displayed on the display unit 330 includes various text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box. Also, the display unit 330 may be a touch screen.

In addition, the display unit 330 may include at least one of a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light emitting diode (OLED), a flexible display, a three dimensional display,

The display unit 330 displays the unique identification information of the beacon 100 transmitted from the user apparatus 200 under control of the controller 350, the location information of the user apparatus 200, the location information of the beacon 100, Identification information of the user device 200, a landing page, and the like.

The voice output unit 340 outputs voice information included in the signal processed by the control unit 350. Here, the audio output unit 340 may include a receiver, a speaker, a buzzer, and the like.

The voice output unit 340 outputs the guidance voice generated by the control unit 350. [

The audio output unit 340 outputs unique identification information of the beacon 100 transmitted from the user apparatus 200 under control of the control unit 350, position information of the user apparatus 200, position information of the beacon 100 , Identification information of the user device 200, landing page, and the like.

The control unit 350 executes the overall control function of the service providing apparatus 300. [

The control unit 350 executes the overall control functions of the service providing apparatus 300 using the programs and data stored in the storage unit 320. [ The controller 350 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the storage unit 320 and performs booting using the O / S stored in the storage unit 320. The CPU can perform various operations using various programs, contents, data stored in the storage unit 320, Can be performed.

In addition, the service providing apparatus 300 performs a membership registration procedure for a user of the corresponding user apparatus 200 by interlocking with the user apparatus 200, respectively.

The control unit 350 controls the operation of the beacon 100 based on the unique identification information of the beacon 100 transmitted from the user device 200 located within the communication radius of the beacon 100, And the like through the communication unit 310.

The controller 350 controls the beacon 100 to transmit unique identification information of the beacon 100 transmitted from the user device 200 located within the communication radius of the beacon 100, Lt; / RTI >

Also, the control unit 350 confirms the supplementary service information corresponding to the location information of the user equipment 200, among the supplementary service information for each region (or supplementary service information for each region) stored in advance in the storage unit 320. [ Here, the supplementary service information for each region includes advertisement image information (e.g., advertisement information) to be provided to any one or more of the user devices 200 in the area, for an area (or an area, a geofenced area) preset by the advertiser related to the beacon 100 A moving picture, etc.), a coupon, and the like. Further, the additional service information for each area includes (or interlocks) position information on a predetermined area.

That is, the control unit 350 confirms the supplementary service information including the location information of the user equipment 200 among the supplementary service information for each region stored in the storage unit 320 in advance.

 At this time, the additional service information for each region may be considered not only the local information (or location information), but also the time zone.

That is, the controller 350 confirms the location information of the user device 200 and the supplementary service information corresponding to the current time information among the supplementary service information for each region stored in the storage unit 320 in advance.

The control unit 350 also checks the supplementary service information corresponding to the location information of the beacon 100 among the supplementary service information for each region (or supplementary service information for each region) stored in the storage unit 320 in advance.

That is, the control unit 350 confirms the supplementary service information including the location information of the beacon 100 among the supplementary service information for each region stored in the storage unit 320 in advance.

 At this time, the additional service information for each region may be considered not only the local information (or location information), but also the time zone.

That is, the control unit 350 confirms the location information of the beacon 100 and the supplementary service information corresponding to the current time information among the supplementary service information for each region stored in the storage unit 320 in advance.

When the user apparatus 200 accesses the service providing apparatus 300 through a landing page, the controller 350 analyzes the landing page and stores unique identification information of the beacon 100 included in the landing page, The location information of the beacon 100, and the like.

In addition, the control unit 350 determines whether or not the beacon 100 corresponding to the location information of the beacon 100 previously identified (or confirmed through analysis) among the supplementary service information for each region stored in the storage unit 320 Check the supplementary service information.

When a plurality of additional service information is registered in the same area, the control unit 350 randomly selects one of the plurality of supplementary service information based on the location information of the beacon 100 or the location information of the user equipment 200 The additional service information is confirmed.

When a plurality of additional service information is registered for the same area, the control unit 350 selects one of the plurality of additional service information, The first additional service information may be provided to the plurality of user devices 200. After the first additional service information corresponding to the first delivery quantity is completed, It is possible to provide the second additional service information to the plurality of different user apparatuses 200 as much as the number of delivered second service information.

In this way, the service providing apparatus 300 can provide different advertisements even in the same area, so that effective additional service information can be provided by only a single beacon 100.

The control unit 350 transmits additional service information corresponding to the identified location information of the user equipment 200 to the user equipment 200 through the communication unit 310. [

The control unit 350 transmits the supplementary service information corresponding to the location information of the identified beacon 100 to the user device 200 through the communication unit 310. [

In addition, the control unit 350 accumulates the contents confirmation number, the number of advertisement accesses, the number of coupon downloads, and the like preset in association with the additional service information by interlocking with the user device 200. [

That is, when the user equipment 200 receives the supplementary service information transmitted from the service providing apparatus 300 and then displays the supplementary service information, the control unit 350 displays the supplementary service information transmitted from the user equipment 200 Via the communication unit 310, information indicating that the user device 200 is displayed on the user device 200, identification information on the user device 200, and the like. In addition, the control unit 350 increases (or accumulates) the content confirmation number (or the content confirmation number related to the supplementary service information) set in advance with respect to the supplementary service information by a preset value (for example, 1).

When the advertisement image information is played / selected from the additional service information displayed on the user device 200, the control unit 350 confirms the advertisement image information to be played on the user device 200. [ In addition, the controller 350 determines the value of the advertisement connection number (or the number of advertisement accesses related to the supplementary service information / the number of advertisement accesses related to the advertisement image information) set in advance with respect to the supplementary service information based on the confirmed advertisement video information (Or accumulates) a predetermined value (for example, 1).

When the coupon is selected (or clicked / downloaded) from the additional service information displayed on the user device 200, the control unit 350 issues the selected coupon to the corresponding user device 200. [ In addition, the control unit 350 increases the number of coupon downloads (or the number of coupon downloads related to the supplementary service information) preset for the coupon to be issued by a preset value (for example, 1).

When there is a request for information including the number of contents confirmation, advertisement access number, number of coupon downloads, and the like related to the additional service information in the user device 200, another user device (not shown), another server (not shown) , The control unit 350 performs an authentication procedure with the user device 200 requesting the corresponding information, another user device (not shown), another server (not shown), and the like.

In addition, after the authentication is normally performed, the controller 350 responds to the request by checking the number of contents confirmation, the number of advertisement accesses, the number of coupons, and the like related to the added (or updated / The device 200, another user device, or another server through the communication unit 310.

Also, the service providing apparatus 300 may be implemented in the form of a web server, a database server, a proxy server, or the like. In addition, the service providing apparatus 300 may be provided with at least one of a network load balancing mechanism, and various software for allowing the service providing apparatus 300 to operate on the Internet or another network, Can be implemented. The network may also be an http network, a private line, an intranet or any other network. Furthermore, the connection of the service providing device 300 and the user device 200 may be connected to the secure network so that the data is not attacked by any hacker or other third party. In addition, the service providing apparatus 300 may include a plurality of database servers, and the database server may be implemented in such a manner that the database servers are separately connected to the service providing apparatus 300 through any type of network connection including a distributed database server architecture .

Further, a processor mounted on the user apparatus 200 or the service providing apparatus 300 according to the present invention can process program instructions for executing the method according to the present invention. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multi-threaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device.

As such, advertisements for each region can be automatically provided using a beacon.

After receiving the beacon unique identification information and the beacon position information transmitted from the beacon at a specific location in the user equipment, the user equipment determines the beacon unique identification information, beacon location information, Etc., to the service providing apparatus, and the service providing apparatus can provide the corresponding user equipment with additional service information corresponding to the location information of the beacon or the location information of the user apparatus among the pre-set additional service information in each area.

In this manner, statistical information collected for a plurality of user equipments receiving additional service information for each region can be provided.

Hereinafter, a method of controlling an advertisement system according to the present invention will be described in detail with reference to FIGS. 1 to 8. FIG.

5 is a flowchart illustrating a method of controlling an advertisement system according to the first embodiment of the present invention.

First, when the user device 200 (or the user having the user device 200) enters the communication range of the beacon 100 that is moving or temporarily waiting at a specific location, the user device 200 transmits the beacon 100 The unique identification information of the corresponding beacon 100 transmitted from the beacon 100 is received.

For example, when the user having the user device 200 is located within the communication radius of the beacon 100 located near the exit No. 1 of Seoul Station No. 1, the user device 200 is broadcasted from the beacon 100 Unique identification information of the beacon 100 to be transmitted (S510).

Then, the user device 200 confirms the current location information of the user device 200.

That is, when the user device 200 receives the unique identification information of the beacon 100 transmitted from the beacon 100, the user device 200 confirms the current position information of the user device 200.

The user device 200 also transmits to the service providing device 300 the unique identification information of the beacon 100 received previously, the location information of the verified user device 200, the identification information of the user device 200, and the like . Here, the identification information of the user device 200 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card specific information, a serial number, and the like.

For example, the user equipment 200 may transmit the location information of the user equipment 200 corresponding to a radius of 1 meter at the exit No. 1 of the Seoul Station 1, which is the location of the user equipment 200, Specific location information within a predetermined range). The user device 200 may also include unique identification information of the beacon 100, location information of the user device 200 (e.g., GPS information corresponding to a radius of 1 meter of the exit No. 1 of Seoul Station, Line 1) To the service providing apparatus 300 (S520).

The service providing apparatus 300 receives unique identification information of the beacon 100 transmitted from the user apparatus 200, position information of the user apparatus 200, identification information of the user apparatus 200, and the like.

Also, the service providing apparatus 300 confirms the supplementary service information corresponding to the location information of the user apparatus 200 among the supplementary service information (or supplementary service information for each region) stored in advance. Here, the supplementary service information for each region includes advertisement image information (e.g., advertisement information) to be provided to any one or more of the user devices 200 in the area, for an area (or an area, a geofenced area) preset by the advertiser related to the beacon 100 A moving picture, etc.), a coupon, and the like. Further, the additional service information for each area includes (or interlocks) position information on a predetermined area.

That is, the service providing apparatus 300 confirms the supplementary service information including the location information of the user apparatus 200 from the pre-stored supplementary service information for each region.

For example, the service providing apparatus 300 may receive the first advertisement corresponding to the location information of the user device 200 (for example, the GPS information corresponding to the exit radius 1 of the Seoul Station 1 line 1) The first supplementary service information including the image information (for example, the advertisement image information of the ABCD communication company) and the first coupon (for example, the 20% discount coupon of the ABCDE coffee shop located at a radius of 50 meters from the exit No. 1 of Seoul Station No. 1) do.

 At this time, the additional service information for each region may be considered not only the local information (or location information), but also the time zone.

That is, the service providing device 300 confirms the location information of the user device 200 and the additional service information corresponding to the current time information among the pre-stored region-dependent additional service information.

The service providing apparatus 300 may transmit the location information of the user device 200 (for example, GPS information corresponding to the exit radius 1 of Seoul Station No. 1 line 1) and the current time information (For example, 12:30 pm), the second advertisement image information about the ABCDEF restaurant located at a radius of 30 meters from exit 1 of Seoul Station No. 1, the second coupon (for example, And a 15% discount coupon for ABCDEFG pizza) located in the second supplementary service information (S530).

Then, the service providing apparatus 300 transmits the additional service information corresponding to the location information of the identified user apparatus 200 to the user apparatus 200.

For example, the service providing apparatus 300 may transmit the first advertisement image information (e.g., the first advertisement image information) corresponding to the location information of the identified user apparatus 200 (for example, the GPS information corresponding to the exit radius 1 meter of Seoul Station No. 1 line 1) The first supplementary service information including the first supplementary service information (for example, ABCD carrier advertisement image information) and the first coupon (for example, the ABCDE coffee shop 20% discount coupon located at a radius of 50 meters from the exit 1 of Seoul Station) To the corresponding user equipment 200 corresponding to the user equipment 200 (S540).

Thereafter, the user apparatus 200 transmits the beacon 100 transmitted from the service providing apparatus 300 in response to the unique identification information of the previously transmitted beacon 100, the location information of the user apparatus 200, the identification information of the user apparatus 200, And receives service information.

In addition, the user device 200 displays the received supplementary service information.

6, the user equipment 200 displays first supplementary service information 600 transmitted from the service providing apparatus 300 in response to the unique identification information of the beacon 100 transmitted in advance, for example, do. Here, the first additional service information 600 includes first advertisement image information (for example, ABCD communication company advertisement image information) 610, a first coupon (for example, a BCDE coffee shop located at a 50- 20% discount coupon) 620 (S550).

Thereafter, the service providing device 300 accumulates the contents confirmation number, the number of advertisement accesses, the number of coupon downloads, and the like that are set in advance in association with the additional service information by interlocking with the user device 200. [

That is, when the user equipment 200 displays the additional service information after receiving the additional service information transmitted from the service providing apparatus 300, the service providing apparatus 300 displays a predetermined content confirmation number (I.e., the number of contents confirmation related to the information) by a preset value.

When the advertisement image information is played / selected from the additional service information displayed on the user device 200, the service providing device 300 transmits the advertisement image information, which is played in the user device 200, (Or the number of ad accesses related to additional service information) by a predetermined value.

When the coupon is selected (or click / download selected) from the additional service information displayed on the user device 200, the service providing device 300 issues the selected coupon to the corresponding user device 200, The number of coupon downloads (or the number of coupon downloads related to the supplementary service information) set in advance for the coupon is increased by a preset value.

When there is a request for information including the number of contents confirmation, advertisement access number, number of coupon downloads, and the like related to the additional service information in the user device 200, another user device (not shown), another server (not shown) , The service providing apparatus 300 performs the authentication procedure, and after the authentication is normally performed, the number of contents confirmation, the number of advertisement accesses, the number of coupon downloads, and the like related to the added (or updated / In response to the request, to the corresponding user device 200, another user device, another server, or the like.

6, when the first additional service information 600 is displayed on the user device 200, the corresponding user device 200 displays the first additional service information on the corresponding user device 200 The identification information of the user device 200, and the like to the service providing apparatus 300. The service providing apparatus 300 may also be configured to transmit the first additional service information to the user apparatus 200 based on the information indicating that the first additional service information transmitted from the user apparatus 200 is displayed on the corresponding user apparatus 200, (For example, 521) a value (for example, 520) of the content confirmation number (or the first content confirmation number related to the first supplementary service information) by a predetermined value (for example, 1) .

6, in a state in which the first additional service information 600 is displayed in the user device 200, the first advertisement video information (for example, The service providing apparatus 300 confirms the first advertisement image information to be played on the corresponding user apparatus 200 and displays the first supplementary service information (For example, 987) of the number of first advertisement accesses (or the number of first advertisement accesses related to the first additional advertisement information / first advertisement video information related to the first additional service information) (E. G., 988) (or accumulate) as many as possible (e. G., 1).

6, when the first additional service information 600 is displayed on the user device 200, a first coupon (for example, When the ABCDE coffee shop 20% discount coupon (620) located at a radius of 50 meters from Seoul Station 1 is selected (or clicked / downloaded), the service providing device 300 selects the first Confirms the coupon, and issues the confirmed first coupon to the user device 200. In addition, the service providing apparatus 300 may be configured to transmit the first coupon download count (or the first coupon download count related to the first additional service information / the first coupon download (For example, 529) by a predetermined value (for example, 1) (S560).

7 is a flowchart illustrating a method of controlling an advertisement system according to a second embodiment of the present invention.

First, when the user device 200 (or the user having the user device 200) enters the communication range of the beacon 100 that is moving or temporarily waiting at a specific location, the user device 200 transmits the beacon 100 Unique identification information of the beacon 100 transmitted from the base station 100, location information of the beacon 100, and the like. At this time, the beacon 100 can confirm the real-time location information of the location of the beacon 100 through the beacon GPS receiver 110.

For example, when the user having the user device 200 is located within the communication radius of the beacon 100 located near the exit 3 of the Seoul Station, Line 4, the user device 200 is broadcasted from the beacon 100 Unique identification information of the beacon 100 (to be transmitted), positional information of the beacon 100 (e.g., GPS information corresponding to a radius of 5 meters of the exit No. 3 of Seoul Station, line 4), and the like.

In addition, when the user apparatus 200 enters the communication range of the beacon 100 that is moving or temporarily waiting at a specific position, the user apparatus 200 receives a landing page transmitted from the beacon 100 You may. At this time, the landing page may include unique identification information of the beacon 100, location information of the beacon 100, and the like.

In another example, when the user having the user device 200 is located within the communication radius of the beacon 100 located near the exit 3 of the Seoul Station, Line 4, the user device 200 is broadcasted from the beacon 100 A first landing page (http: //www.google.com) including unique identification information of the beacon 100 (to be transmitted or transmitted), location information of the beacon 100 (for example, //search.ad-skp.com/search.ad?=&query1=0123456,query2=075001.00,3700.00005,N,12659.99991,E). At this time, the unique identification information of the beacon 100 corresponding to the query1 value may be included in the first landing page or may be omitted (or excluded). In addition, the GPS position information corresponding to the query2 value may be information that changes in real time (or every time) according to the location of the beacon 100 (S710).

The user device 200 then transmits unique identification information of the beacon 100, location information of the beacon 100, identification information of the user device 200, and the like to the service providing device 300. Here, the identification information of the user device 200 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card specific information, a serial number, and the like.

That is, when the user device 200 receives the unique identification information of the beacon 100 transmitted from the beacon 100, the location information of the beacon 100, and the like, The location information of the beacon 100, the identification information of the user apparatus 200, and the like to the service providing apparatus 300. [

For example, the user equipment 200 may transmit unique identification information of the beacon 100, location information of the beacon 100 (e.g., GPS information corresponding to a radius of 5 meters of the exit No. 3 of Seoul Station, Line 4, Specific GPS information within a radius of 5 meters), identification information of the user device 200, and the like to the service providing apparatus 300.

In addition, when the user apparatus 200 receives a landing page including unique identification information of the beacon 100, location information of the beacon 100, and the like, the user apparatus 200 transmits the landing page via the corresponding landing page (Or selects / clicks the corresponding landing page by operation / control of the user of the terminal 200) and accesses the service providing apparatus 300 (or the corresponding landing page) related to the landing page.

As another example, in the user device 200, a first landing page (http://search.ad-skp.com/search.ad?=&query1=0123456, query2 = 075001.00, 3700.00005, N, 12659.99991, The user device 200 accesses the service providing apparatus 300 related to the first landing page (S720).

The service providing apparatus 300 receives unique identification information of the beacon 100 transmitted from the user apparatus 200, position information of the beacon 100, identification information of the user apparatus 200, and the like.

In addition, the service providing apparatus 300 confirms the supplementary service information corresponding to the location information of the beacon 100 among the supplementary service information (or supplementary service information for each region) Here, the supplementary service information for each region includes advertisement image information (e.g., advertisement information) to be provided to any one or more of the user devices 200 in the area, for an area (or an area, a geofenced area) preset by the advertiser related to the beacon 100 A moving picture, etc.), a coupon, and the like. Further, the additional service information for each area includes (or interlocks) position information on a predetermined area.

That is, the service providing apparatus 300 confirms the supplementary service information including the location information of the beacon 100 from the pre-stored supplementary service information for each region.

For example, the service providing apparatus 300 may transmit the third advertisement image corresponding to the location information of the beacon 100 (for example, the GPS information corresponding to the exit radius of 5 meters on the Seoul Station No. 3) Information (for example, BCDE cable broadcasting advertising video information), and a third coupon (for example, a BCDEF coffee shop 20% discount coupon located at a radius of 30 meters from exit 3 of Seoul Station, line 4) do.

 At this time, the additional service information for each region may be considered not only the local information (or location information), but also the time zone.

That is, the service providing apparatus 300 confirms the location information of the beacon 100 and the supplementary service information corresponding to the current time information among the supplementary service information of each region previously stored.

The service providing apparatus 300 may transmit the location information of the beacon 100 (for example, GPS information corresponding to a radius of 5 meters at the exit No. 3 of Seoul Station, Line 4) and the current time information (8:20 pm), the 4th commercial image information on the BCDEFG HOP house located at a radius of 30 meters from Seoul Station 3 on Line 4, and the 4th coupon (for example, And a 15% discount coupon at the BCDEFGH coffee shop located at the hotel.

When the user apparatus 200 accesses the service providing apparatus 300 through the landing page, the service providing apparatus 300 analyzes the landing page and identifies the beacon 100 included in the landing page The location information of the beacon 100, and the like.

In addition, the service providing apparatus 300 confirms the supplementary service information corresponding to the location information of the beacon 100 among the supplementary service information (or supplementary service information for each region)

As another example, if the user device 200 receives a first landing page (http://search.ad-skp.com/search.ad?=&query1=0123456, query2=075001.00,3700.00005, N, 12659.99991, E) When the service providing apparatus 300 is connected to the service providing apparatus 300 via the first landing page (http://search.ad-skp.com/search.ad?=&query1=0123456, query2=075001.00, 3700.00005, (For example, 0123456) of the beacon 100 corresponding to the value of the query 1 and the location information of the beacon 100 corresponding to the value of the query 2 (for example, 075001.00 (N), 12659.99991 , 3700.00005, N, 12659.99991, E, GPS information corresponding to a radius of 5 meters at exit 3 of Seoul Station, line 4). Also, the service providing apparatus 300 may transmit the location information of the beacon 100 identified previously (for example, the GPS information corresponding to the exit radius of 5 meters of Seoul Station No. 3 station No. 3) The third additional service information including the advertisement video information (for example, BCDE cable broadcasting company advertisement image information), the third coupon (for example, the 20% discount coupon of the BCDEF coffee shop located at a radius of 30 meters from the Seoul Station 3, (S730).

Then, the service providing apparatus 300 transmits the supplementary service information corresponding to the location information of the identified beacon 100 to the user apparatus 200.

For example, the service providing apparatus 300 may transmit third advertisement image information corresponding to the location information of the identified beacon 100 (for example, GPS information corresponding to an exit radius of 5 meters on Seoul Station No. 3 line 4) The third additional service information including the BCDEF cable broadcasting commercial image information) and the third coupon (for example, the 20% discount coupon of the BCDEF coffee shop located at a radius of 30 meters at the exit No. 3 of Seoul Station, Line 4) To the corresponding user device 200 corresponding to the identification information (S740).

The user device 200 then provides service in response to the unique identification information of the beacon 100 transmitted before, the location information of the beacon 100, the location information of the user device 200, the identification information of the user device 200, And receives additional service information transmitted from the device 300.

In addition, the user device 200 displays the received supplementary service information.

8, the user equipment 200 may transmit the beacon 100 transmitted from the service providing apparatus 300 in response to the unique identification information of the beacon 100 transmitted before, the location information of the beacon 100, Additional service information 800 is displayed. Here, the third additional service information 800 includes third advertisement image information (for example, BCDE cable broadcasting advertisement image information) 810, a third coupon (for example, BCDEF coffee shop 20% discount coupon) 820 (S750).

Thereafter, the service providing device 300 accumulates the contents confirmation number, the number of advertisement accesses, the number of coupon downloads, and the like that are set in advance in association with the additional service information by interlocking with the user device 200. [

That is, when the user equipment 200 displays the additional service information after receiving the additional service information transmitted from the service providing apparatus 300, the service providing apparatus 300 displays a predetermined content confirmation number (I.e., the number of contents confirmation related to the information) by a preset value.

When the advertisement image information is played / selected from the additional service information displayed on the user device 200, the service providing device 300 transmits the advertisement image information, which is played in the user device 200, (Or the number of ad accesses related to additional service information) by a predetermined value.

When the coupon is selected (or click / download selected) from the additional service information displayed on the user device 200, the service providing device 300 issues the selected coupon to the corresponding user device 200, The number of coupon downloads (or the number of coupon downloads related to the supplementary service information) set in advance for the coupon is increased by a preset value.

When there is a request for information including the number of contents confirmation, advertisement access number, number of coupon downloads, and the like related to the additional service information in the user device 200, another user device (not shown), another server (not shown) , The service providing apparatus 300 performs the authentication procedure, and after the authentication is normally performed, the number of contents confirmation, the number of advertisement accesses, the number of coupon downloads, and the like related to the added (or updated / In response to the request, to the corresponding user device 200, another user device, another server, or the like.

8, when the user device 200 displays the third additional service information 800, the user device 200 displays the third additional service information on the corresponding user device 200 The identification information of the user device 200, and the like to the service providing apparatus 300. Also, the service providing apparatus 300 may be configured to transmit the third additional service information to the user apparatus 200 based on the information indicating that the third additional service information transmitted from the user apparatus 200 is displayed on the corresponding user apparatus 200, (For example, 124) a value (for example, 123) of the content confirmation number (or the third content confirmation number related to the third additional service information) by a predetermined value (for example, 1) .

8, in a state where the third additional service information 800 is displayed on the user device 200, the third advertisement video information (e.g., When the BCDE cable broadcasting company advertisement image information) 810 is played (or selected), the service providing apparatus 300 confirms the third advertisement image information to be played in the corresponding user apparatus 200, (For example, 654) of the number of the third advertisement accesses (or the number of the third advertisement accesses related to the third additional service information / the third advertisement video information related to the third advertisement video information) (E.g., 655) by a value (e.g., 1).

8, in a state in which the third additional service information 800 is displayed in the user device 200, a third coupon (e.g., a third coupon) included in the third additional service information 800 is displayed When the BCDEF coffee shop 20% discount coupon (820) located at a radius of 30 meters at the exit 3 of Seoul Station (Line 4) is selected (or clicked / downloaded), the service providing device 300 selects Confirms the third coupon, and issues the confirmed third coupon to the user device 200. In addition, the service providing apparatus 300 may transmit the third coupon download count related to the third additional service information (or the third coupon download count related to the third additional service information / the third coupon download (For example, 742) (i.e., accumulates) a value (e.g., 741) of a predetermined number (e.g., 741) by a predetermined value (e.g., 1) (S760).

The user apparatus, the service providing apparatus, the beacon, and the advertisement system including the user apparatus, the beacon and the advertisement system according to the embodiments of the present invention can be created in a computer program. Codes and code segments constituting the computer program can be easily inferred by a computer programmer . In addition, the computer program is stored in a computer readable medium readable by a computer and read and executed by a computer, a user apparatus according to an embodiment of the present invention, a service providing apparatus, a beacon, A presentation device, a beacon, and an advertisement system including the advertisement system.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A computer program embodying a user apparatus, a service providing apparatus, a beacon, and an advertisement system including the same may be stored and installed in a built-in memory such as a user apparatus, a service providing apparatus, and a beacon according to an embodiment of the present invention. Alternatively, an external memory such as a user device, a service providing device, a beacon, and a smart card storing and installing a computer program implementing the advertisement system including the beacon according to an embodiment of the present invention may be connected to a user device, a service providing device, Beacons and the like.

As described above, embodiments of the present invention can automatically provide advertisement for each region by using a beacon, thereby increasing utilization of the beacon.

In addition, as described above, the embodiment of the present invention is characterized in that after receiving the unique identification information of the beacon, the beacon position information, and the like transmitted from the beacon at a specific position in the user equipment, The location information of the user equipment, and the location information of the user equipment to the service providing apparatus, and in the service providing apparatus, the beacon location information or the additional service information corresponding to the location information of the user equipment among the pre- A plurality of advertisements for a plurality of regions can be easily provided and a different advertisement can be provided even in the same region on the basis of time or delivery quantity, It is possible to effectively provide the advertisement.

As described above, the embodiment of the present invention provides statistical information collected for a plurality of user apparatuses receiving the supplementary service information for each region, so that information on the amount of advertisement delivery by region, information about the advertisement confirmation, Information can be confirmed in real time, so it is possible to increase the advertising effect at low cost, and it is easy to change the content, change the application position, and change the quantity.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention is characterized in that a user equipment receives unique identification information of a beacon transmitted from a beacon at a specific location, location information of the beacon, and the like, and then transmits the unique identification information of the beacon, the location information of the beacon, The service providing apparatus provides the beacon location information or the supplementary service information corresponding to the location information of the user apparatus to the user device in advance from the supplementary service information of the region set in advance to enhance utilization of the beacon, It is possible to provide a plurality of advertisements for a plurality of regions easily by providing a predetermined advertisement only by moving the mobile terminal, and it is possible to provide different advertisements even in the same area based on time or delivery quantity, Can provide, advertising field, service provision Value areas, can be widely used, including user equipment sector.

10: Advertisement system 100: Beacon
200: User device 300: Service providing device
110: Beacon GPS receiver 120: Beacon communication unit
130: Beacon storage unit 140: Beacon control unit
210: user equipment GPS receiver 220: user equipment communication part
230: user device storage unit 240: user equipment display unit
250: user device voice output unit 260: user device control unit
310 communication unit 320 storage unit
330: Display section 340: Audio output section
350:

Claims (10)

A storage unit for storing additional service information for each region;
A communication unit for receiving the unique identification information of the beacon transmitted from the user apparatus, the location information of the user apparatus, and the identification information of the user apparatus when the user apparatus is moving or entering the communication range of the beacon temporarily waiting at a specific location; And
A control unit for checking the supplementary service information corresponding to the location information of the user equipment among the supplementary service information for each area and controlling the communication unit to transmit the supplementary service information corresponding to the identified location information of the user equipment to the user equipment Service provider. The method according to claim 1,
Wherein the supplementary service information for each region comprises advertisement image information and a coupon to be provided to one or more user devices in the region for an area preset by the advertiser related to the beacon. The method according to claim 1,
Wherein the control unit confirms the location information of the user equipment and the supplementary service information corresponding to the current time information among the supplementary service information by region. The method according to claim 1,
Wherein the control unit displays information indicating that the additional service information transmitted from the user equipment is displayed on the user equipment when the additional service information transmitted to the user equipment is displayed on the user equipment, And accumulates the contents confirmation number related to the additional service information by a predetermined value. The method according to claim 1,
Wherein the control unit confirms the advertisement image information to be played on the user apparatus when the advertisement image information included in the supplementary service information transmitted to the user apparatus is played and displays the advertisement image information related to the supplementary service information including the advertisement image information And accumulates the number of ad accesses by a predetermined value. The method according to claim 1,
When the coupon included in the supplementary service information transmitted to the user equipment is selected, the control unit issues the selected coupon to the user device, and the number of coupon downloads related to the supplementary service information including the issued coupon And accumulates the same by a preset value. A storage unit for storing additional service information for each region;
A communication unit for communicating with the user equipment via a landing page including location information of the beacon when the user equipment is in the communication range of the beacon being moved or temporarily waiting at a specific location; And
Analyzing the landing page to identify location information of the beacon included in the landing page, identifying supplementary service information corresponding to the location information of the identified beacon among the supplementary service information per area, And controlling the communication unit to transmit the additional service information corresponding to the location information to the user equipment. Broadcasting the unique identification information of the beacon via a beacon in transit or on a temporary basis;
Receiving, via a user equipment, unique identification information of the beacon transmitted from the beacon when the user equipment enters the communication range of the beacon;
Confirming the location information of the user equipment when receiving the unique identification information of the beacon transmitted from the beacon through the user equipment;
Transmitting unique identification information of the beacon, location information of the user equipment, and identification information of the user equipment through the user equipment;
Confirming supplementary service information corresponding to the location information of the user equipment among supplementary service information pre-stored in each region through a service provision device;
Transmitting, through the service providing apparatus, additional service information corresponding to the identified location information of the user equipment to the user equipment;
Displaying the supplementary service information transmitted from the service providing apparatus through the user equipment; And
Increasing at least one of a number of contents confirmation, a number of advertisement accesses, and a number of coupon downloads preset by the service providing apparatus in association with the additional service information by interlocking with the user apparatus by a preset value A method of controlling an advertisement system. 9. The method of claim 8,
The step of increasing at least one of a content confirmation number, a number of advertisement accesses, and a coupon download count, which are set in advance with respect to the supplementary service information,
Information indicating that the additional service information transmitted from the user apparatus is displayed on the user apparatus when the additional service information transmitted to the user apparatus is displayed on the user apparatus through the service providing apparatus, A step of receiving the identification information and accumulating a content confirmation number related to the supplementary service information by a preset value;
When the advertisement image information included in the supplementary service information transmitted to the user device is played, the advertisement image information to be played on the user device is checked, and the number of advertisement accesses related to the supplementary service information including the advertisement image information is Accumulating a predetermined number of values; And
When the coupon included in the supplementary service information transmitted to the user device is selected, the selected coupon is issued to the user device, and the number of coupon downloads related to the supplementary service information including the issued coupon is set to a predetermined value And accumulating the advertisement information of the advertisement system. A recording medium on which a computer program for performing the method according to any one of claims 8 to 9 is recorded.

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