KR20170005709A - Advertisement transmission service providing device of controlling accessing to landing page, user equipment, log storing and langding service providing device, system comprising the same, control method thereof and computer readable medium having computer program recorded therefor - Google Patents

Abstract

The present invention discloses an advertisement delivery service provision apparatus, a user apparatus, a log storage and landing service provision apparatus, an advertisement system including the advertisement delivery system, a control method thereof, and a recording medium on which a computer program is recorded. That is, instead of directly transmitting the landing address together with the advertisement information to the user device requesting the advertisement, a unique ID of the advertisement information corresponding to the advertisement information and the landing address is provided to the user device, When the unique ID of the selected information is selected, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing apparatus, and the corresponding log storage and landing service providing apparatus redirects the corresponding terminal to the landing address corresponding to the unique ID of the advertisement information Thereby preventing the landing address from being exposed through the advertisement information, thereby protecting the user device from tampering with the advertisement information through hacking or infecting the malicious code, and providing reliable advertisement information.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement delivery service providing apparatus, a user apparatus, a log storage and landing service providing apparatus, a advertisement method, a control method thereof, and a recording medium on which a computer program is recorded, accessing to landing page, user equipment, log storing and langing service providing device, system comprising the same, control method thereof and computer readable medium having computer program recorded there}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement delivery service providing apparatus, a user apparatus, a log storage and landing service providing apparatus, an advertisement system including the same, a control method thereof, and a recording medium on which a computer program is recorded, A unique ID of the advertisement information corresponding to the advertisement information and the landing address is provided to the user device instead of directly transmitting the landing address together with the advertisement information to the user device requesting the advertisement, If the selected advertisement information is selected, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing apparatus, and the corresponding log storage and landing service providing apparatus transmits the unique ID to the landing page for redirecting the corresponding terminal to the landing address corresponding to the unique ID of the advertisement information An advertisement delivery service providing device for controlling connection, It relates to the party apparatus, log storage and landing service equipment, advertising system, its control method, and computer program recording medium comprising them.

When a terminal included in the advertisement system requests an advertisement from a service providing apparatus, the terminal receives ad information transmitted from the service providing apparatus, a landing address to be landed on the advertiser page, and the like. If selected, access the advertiser's page.

In such an advertisement system, since the landing address is directly written on the HTML code or received as a variable from the service providing device, the malicious code or the virus There is a risk that the terminal receiving the advertisement may be exposed to a virus or a malicious code.

Korean Patent Laid-Open No. 10-2012-0136619 [entitled: Slow Control System and Access Control Method for Controlling Access to Landing Page Using Multidimensional Code, User Terminal System Accessing Landing Page Using Multidimensional Code, and Connection Method]

It is an object of the present invention to provide a method and apparatus for connecting to a landing page for providing a unique ID of advertisement information corresponding to advertisement information and a landing address to a user device, A user apparatus, a log storage and landing service provision apparatus, an advertisement system including the advertisement system, a control method thereof, and a recording medium on which a computer program is recorded.

Another object of the present invention is to provide a method and system for transmitting a unique ID of advertisement information to a log storage and landing service providing apparatus when a unique ID of the advertisement information is selected in the user apparatus, An advertisement delivery service providing device for controlling access to a landing page for redirecting the terminal to a landing address corresponding to an ID, a user device, an apparatus for providing a log storage and landing service, an advertisement system including the advertisement system, And to provide a recorded recording medium.

A user apparatus according to an exemplary embodiment of the present invention includes a user apparatus communication unit for transmitting an advertisement request signal for requesting an advertisement and identification information of a user apparatus to an advertisement transmission service providing apparatus; A user device display unit displaying at least one advertisement information transmitted from the advertisement transmission service providing device in response to the advertisement request signal and a unique ID corresponding to the advertisement information; And a unique ID of the specific advertisement information selected from the unique IDs corresponding to the one or more pieces of advertisement information displayed on the user device display unit, the unique ID of the selected specific advertisement information and the identification information of the user device to the log storage and landing service providing apparatus And stores the log information on the basis of the unique ID of the specific advertisement information transmitted in association with the log storage and landing service providing apparatus, so as to be redirected to the landing address confirmed by the control of the apparatus for providing the landing service And a control unit for controlling the user apparatus.

An advertisement system for controlling connection to a landing page according to an embodiment of the present invention includes an advertisement database storing a plurality of advertisement information; The unique ID of the advertisement information corresponding to the advertisement information stored in the advertisement database is matched with the landing address of the advertisement information, the landing address of each matching unique ID is stored in the landing address cache database, An advertisement scheduling service providing device for transmitting a unique ID for each of a plurality of pieces of advertisement information; A plurality of pieces of advertisement information and a unique ID for each of the plurality of pieces of advertisement information stored in the advertisement scheduling service providing device and storing one or more pieces of advertisement information among the plurality of pieces of advertisement information stored in advance in response to the advertisement request signal transmitted from the user device And a unique ID corresponding to the one or more pieces of advertisement information, respectively, to the user device; A unique ID corresponding to one or more pieces of advertisement information and one or more pieces of advertisement information corresponding to the one or more pieces of advertisement information is displayed in response to the advertisement request signal, A user device for transmitting a unique ID of the specific advertisement information selected when selected and identification information of the user device; And a device for providing a log storage and landing service for redirecting the user device to a landing address corresponding to a unique ID of specific advertisement information transmitted from the user device by interworking with the landing address cache database.

As an example related to the present invention, an apparatus for providing an advertisement transmission service may check one or more pieces of advertisement information based on preset advertisement schedule information among a plurality of pieces of advertisement information stored in advance, and identify unique IDs corresponding to the identified one or more pieces of advertisement information And transmit a unique ID corresponding to the identified one or more pieces of advertisement information and the one or more pieces of advertisement information, respectively, to the user device.

As an example related to the present invention, an apparatus for providing a log storage and landing service can confirm a landing address corresponding to a unique ID of specific advertisement information transmitted from a user apparatus among landing addresses of a plurality of unique IDs stored in advance in a landing address cache database .

As an example related to the present invention, an apparatus for providing a log storage and landing service may redirect a user apparatus to an identified landing address and connect a user apparatus to an advertiser service providing apparatus corresponding to a landing address.

A control method of an advertisement system for controlling connection to a landing page according to an exemplary embodiment of the present invention is a method of controlling an advertisement system for controlling access to a landing page by using a unique ID of advertisement information corresponding to advertisement information stored in an advertisement database, ; Storing a landing address for each matching unique ID in a landing address cache database through an advertisement scheduling service providing apparatus; Transmitting advertisement amount information, a plurality of advertisement information, and a unique ID according to a plurality of pieces of advertisement information through an advertisement scheduling service providing apparatus; Storing advertisement amount information, a plurality of advertisement information, and a unique ID for each advertisement information transmitted from the advertisement scheduling service providing device through an advertisement transmission service providing device; Transmitting a unique ID corresponding to one or more pieces of advertisement information and one or more pieces of advertisement information to a user device among a plurality of pieces of advertisement information stored in advance in response to an advertisement request signal transmitted from the user device through the advertisement transmission service providing device; And displaying a unique ID corresponding to one or more pieces of advertisement information and one or more pieces of advertisement information, respectively, transmitted from the advertisement transmission service providing device in response to the advertisement request signal, via the user device.

As an example related to the present invention, when a unique ID of specific advertisement information is selected from a unique ID corresponding to one or more pieces of advertisement information through a user device, transmission of unique ID of the selected specific advertisement information and identification information of the user equipment ; And redirecting the user device to the landing address corresponding to the unique ID of the specific advertisement information transmitted from the user device by interworking with the landing address cache database through the log storage and landing service providing device.

In one embodiment of the present invention, the step of transmitting a unique ID corresponding to the one or more pieces of advertisement information and the one or more pieces of advertisement information to the user device comprises the steps of: Identifying one or more pieces of advertisement information based on the information; Confirming a unique ID corresponding to the identified one or more pieces of advertisement information through the advertisement delivery service providing device; And transmitting the unique ID corresponding to the identified one or more pieces of advertisement information and the one or more pieces of advertisement information to the user device through the advertisement transmission service providing device.

As a related example of the present invention, the step of redirecting the user device may include the step of redirecting the user device from the unique ID of the specific advertisement information transmitted from the user device among the landing addresses of the plurality of unique IDs stored in advance in the landing address cache database Identifying a landing address corresponding to the ID; And redirecting the user device to the identified landing address through the log storage and landing service providing device, and connecting the user device to the advertiser service providing device corresponding to the landing address.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The present invention provides a unique ID of the advertisement information corresponding to the advertisement information and the landing address to the user apparatus instead of directly transmitting the landing address together with the advertisement information to the user apparatus requesting the advertisement, And the operation efficiency can be improved.

According to another aspect of the present invention, in a case where a unique ID of the advertisement information is selected in the corresponding user device, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing device, The landing address is not exposed through the advertisement information, thereby protecting the user device from tampering with the advertisement information through hacking or infecting with the malicious code, and providing reliable advertisement information .

1 is a block diagram illustrating a configuration of an advertisement system according to an embodiment of the present invention.
2 is a cross- FIG. 8 is a block diagram illustrating a configuration of a user apparatus according to an embodiment of the present invention.
3, 1 is a flowchart illustrating a control method of an advertisement system for controlling connection to a landing page according to a first embodiment of the present invention;
4, FIG. 2 is a diagram illustrating a screen of a user apparatus according to a first embodiment of the present invention;
Figure 5 FIG. 6 is a flowchart illustrating a control method of an advertisement scheduling service providing apparatus according to a second embodiment of the present invention. FIG.
6, 3 is a flowchart illustrating a control method of an advertisement delivery service providing apparatus according to a third embodiment of the present invention.
Figure 7 7 is a flowchart illustrating a control method of a user apparatus according to a fourth embodiment of the present invention.
Figure 8 5 is a flowchart illustrating a control method of a log storage and landing service providing apparatus according to a fifth embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

1 is a block diagram showing a configuration of an advertisement system 10 according to an embodiment of the present invention.

1, the advertisement system 10 includes an advertisement database 100, an advertisement scheduling service providing apparatus 200, a landing address cache database 300, an advertisement transmission service providing apparatus 400, a user apparatus 500 And a log storage and landing service provision apparatus 600. Not all of the components of the advertisement system 10 shown in Fig. 1 are essential components, and the advertisement system 10 may be implemented by more components than the components shown in Fig. 1, The advertisement system 10 may also be implemented.

The advertisement scheduling service providing apparatus 200 matches the unique ID of the advertisement information corresponding to the advertisement information and the landing address of the advertisement information to a plurality of pieces of advertisement information stored in the advertisement database 100, (A landing address for each unique ID of the advertisement information) in the landing address cache database 300. Then, the advertisement scheduling service providing apparatus 200 transmits the advertisement amount, the advertisement information, the unique ID of the advertisement information, and the like to the advertisement transmission service providing apparatus 400. In response to the advertisement request signal transmitted from the user device 500, the advertisement transmission service providing device 400 selects one or more pieces of advertisement information, a unique ID of the advertisement information corresponding to the advertisement information To the user device (500). If the unique ID of the specific advertisement information is selected from among the unique IDs of the one or more pieces of advertisement information displayed on the user device 500, the user device 500 transmits the unique ID of the selected specific advertisement information, And the like to the log storage and landing service providing apparatus 600. Then, the log storage and landing service providing apparatus 600 confirms a landing address corresponding to a unique ID of the specific advertisement information among landing addresses of a plurality of unique IDs stored in the landing address cache database 300 in advance. Then, the log storage and landing service providing apparatus 600 redirects the corresponding user device 500 to the identified landing address, and connects the user apparatus to the advertiser service providing apparatus corresponding to the landing address.

The advertisement database 100 stores (or manages) a plurality of (or one or more) pieces of advertisement information transmitted from a plurality of advertiser terminals (not shown) owned by a plurality of advertisers. Here, the advertisement information may be in the form of multimedia contents, and includes information about one or more stores, one or more goods, etc. related to the advertiser.

The advertisement scheduling service providing apparatus 200 communicates with the advertisement database 100, the landing address cache database 300, the advertisement transmission service providing apparatus 400, and the like.

In addition, the advertisement scheduling service providing apparatus 200 includes a communication unit (not shown) for communicating with at least one terminal of an external arbitrary component through a wired / wireless communication network. At this time, an external arbitrary terminal may include an advertisement database 100, a landing address cache database 300, an advertisement transmission service providing apparatus 400, and the like. Here, the wireless Internet technology includes a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for a microwave (WiMAX), a high speed downlink packet access ), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS) And the communication unit transmits and receives data according to at least one wireless Internet technology in a range including internet technologies not listed above. In addition, the near field communication technology includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC) , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct. The wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, an optical / coaxial cable, and the like.

In addition, the communication unit can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

Also, the advertisement scheduling service providing apparatus 200 may perform a scheduling function for a plurality of pieces of advertisement information stored in the advertisement database 100.

In addition, the advertisement scheduling service providing apparatus 200 may store a unique ID (or a unique key value) of the advertisement information corresponding to the advertisement information, Matches the landing address. At this time, the unique ID corresponding to the advertisement information may be set by the corresponding advertisement scheduling service providing apparatus 200 or may be preset when the corresponding advertisement information is uploaded to the advertisement database 100. Also, the unique ID (or unique ID according to the advertisement information) is information matched with the landing address.

Also, the advertisement scheduling service providing apparatus 200 stores the matching information (or the landing address for each unique ID of the matched advertisement information / the landing address for each matched unique ID) in the landing address cache database 300.

That is, the advertisement scheduling service providing apparatus 200 is a hash map-based data structure having a unique ID as a key and a landing URL as a value, And stores it in the landing address cache database 300.

Also, the advertisement scheduling service providing apparatus 200 transmits the advertisement quantity information, the plurality of advertisement information, the unique IDs according to the plurality of advertisement information, and the like to the advertisement transmission service providing apparatus 400.

That is, the advertisement scheduling service providing apparatus 200 transmits a plurality of advertisement information stored in the advertisement database 100, a unique ID for each of the plurality of advertisement information, advertisement quantity information, and the like to the advertisement transmission service providing apparatus 400.

The landing address cache database 300 communicates with the advertisement scheduling service provision apparatus 200, the log storage and landing service provision apparatus 600, and the like.

In addition, the landing address cache database 300 may store information matched by the advertisement scheduling service providing apparatus 200 (or a landing address / matched address of the matched advertisement information) (Or a landing address for each unique ID). At this time, the unique ID (or the unique ID according to the advertisement information) is information matched with the landing address.

Also, the landing address cache database 300 may store the unique ID of the specific advertisement information among the landing addresses (or the landing addresses according to the unique IDs of the advertisement information) according to the pre-stored unique IDs under the control of the log storage and landing service providing apparatus 600 And a reading function for the landing address corresponding to the address.

The advertisement delivery service providing apparatus 400 communicates with any internal component or any at least one external terminal through a wired / wireless communication network. At this time, an external arbitrary terminal may include an advertisement scheduling service providing apparatus 200, a user apparatus 500, and the like. The wireless Internet technology includes a wireless LAN (WLAN), a DLNA, a Wibro, a WiMAX, HSDPA, HSUPA, IEEE 802.16, Long Term Evolution (LTE), LTE- ), And transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. Near field communication technologies may include Bluetooth, RFID, IrDA, UWB, ZigBee, NFC, Ultrasound (USC), Visible Light (VLC), WiFi and WiFi Direct. have. In addition, the wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, and an optical / coaxial cable.

In addition, the advertisement delivery service providing apparatus 400 can transmit information to any terminal through a universal serial bus (USB).

In addition, the advertisement delivery service providing apparatus 400 receives advertisement amount information, a plurality of advertisement information, and a unique ID for each advertisement information transmitted from the advertisement scheduling service providing apparatus 200. At this time, the unique ID (or the unique ID according to the advertisement information) is information matched with the landing address.

In addition, the advertisement delivery service providing device 400 stores the received advertisement quantity information, a plurality of advertisement information, a unique ID for each of a plurality of advertisement information, or the like (or performs update function between received information and existing information).

Also, the advertisement delivery service providing apparatus 400 receives an advertisement request signal transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like. Here, the identification information of the user device 500 includes a Mobile Directory Number (MDN), a Mobile IP, a Mobile MAC, a SIM (Subscriber Identity Module) card unique information, and a serial number.

In addition, the advertisement delivery service providing apparatus 400 transmits one or more pieces of advertisement information and a unique ID (or a unique ID of advertisement information) corresponding to the advertisement information among the plurality of pieces of advertisement information stored in advance to the user device 500 .

That is, the advertisement delivery service providing apparatus 400 confirms one or more pieces of advertisement information based on preset advertisement schedule information (or preset reference / setting information) among a plurality of advertisement information stored in advance. In addition, the advertisement delivery service providing device 400 confirms unique IDs corresponding to the one or more pieces of the identified advertisement information. In addition, the advertisement delivery service providing apparatus 400 transmits the identified one or more pieces of advertisement information, a unique ID corresponding to the advertisement information, and the like to the user device 500.

In this way, the advertisement transmission service providing apparatus 400 manages a plurality of advertisement information provided from the advertisement scheduling service providing apparatus 200, a unique ID corresponding to the advertisement information, and the like.

When the advertisement information is requested from the user apparatus 500, the advertisement transmission service providing apparatus 400 selects advertisement information from among the plurality of advertisement information stored in advance, in accordance with the scheduling information from the advertisement scheduling service providing apparatus 200 Provides one or more pieces of advertisement information to the corresponding user device 500 requesting the information, and provides a unique ID related to the corresponding advertisement information to the corresponding user device 500.

The user device 500 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics terminal, A portable terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device (for example, a watch type A smart TV, a digital broadcasting terminal, a television (TV), a digital television (TV), a digital television (TV) A home theater system, an AVN (Audio Video Navigation) terminal, an A / V (Audio / Video) system, a flexible terminal, and the like.

2, the user device 500 includes a user device communication unit 510, a user device storage unit 520, a user device display unit 530, a user device audio output unit 540, and a user device control unit 550 ). Not all of the components of the user device 500 shown in FIG. 2 are required, and the user device 500 may be implemented by more components than the components shown in FIG. 2, The user device 500 may also be implemented.

The user equipment communication unit 510 communicates with at least one external terminal or any internal component via a wired / wireless communication network. At this time, an external arbitrary terminal may include an advertisement transmission service provision apparatus 400, a log storage and landing service provision apparatus 600, and the like. The wireless Internet technology includes a wireless LAN (WLAN), a DLNA, a Wibro, a WiMAX, HSDPA, HSUPA, IEEE 802.16, Long Term Evolution (LTE), LTE- And the user device communication unit 510 transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. Near field communication technologies may include Bluetooth, RFID, IrDA, UWB, ZigBee, NFC, Ultrasound (USC), Visible Light (VLC), WiFi and WiFi Direct. have. In addition, the wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, and an optical / coaxial cable.

In addition, the user device communication unit 510 can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

In addition, the user equipment communication unit 510 may be configured to communicate with a plurality of user equipment communicable with a plurality of users, (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution (LTE), LTE (High Speed Downlink Packet Access) (ADS) 400, a log storage and landing service provision apparatus 600, and the like on a mobile communication network constructed in accordance with a wireless network (e.g.

The user device communication unit 510 transmits the advertisement information request signal and the identification information of the user device 500 to the advertisement transmission service providing device 400 under the control of the user device control unit 550. Here, the identification information of the user device 500 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, a serial number, and the like.

The user device storage unit 520 stores various user interfaces (UI), a graphical user interface (GUI), and the like.

Also, the user device storage unit 520 stores data and programs necessary for the user device 500 to operate.

That is, the user device storage unit 520 may store a plurality of application programs (application programs or applications) driven by the user device 500, data for operation of the user device 500, and commands. At least some of these application programs may be downloaded from the external service providing device via wireless communication. At least some of these applications may also reside on the user device 500 since the time of shipment for the basic functions of the user device 500 (e.g., phone call incoming, outgoing, message receiving, originating functions). The application program may be stored in the user device storage unit 520 and installed in the user device 500 to be operated by the user device control unit 550 to perform the operation have.

The user device storage unit 520 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM) , And a programmable read-only memory (PROM). The user device 500 may also operate in association with web storage or operate web storage to perform storage functions of the user device storage 520 on the Internet.

Also, the user device storage unit 520 stores one or more pieces of advertisement information transmitted from the advertisement transmission service providing apparatus 400 under the control of the user device control unit 550, a unique ID corresponding to the corresponding advertisement information, and the like.

The user device display unit 530 may display various contents such as various menu screens using the user interface and / or graphical user interface stored in the user device storage unit 520 under the control of the user device control unit 550. [ Here, the content displayed on the user device display unit 530 includes various text or image data (including various information data) and a menu screen including data such as an icon, a list menu, and a combo box. In addition, the user device display unit 530 may be a touch screen.

The user device display unit 530 may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) And may include at least one of a flexible display, a 3D display, an e-ink display, and a light emitting diode (LED).

In addition, the user device display unit 530 may be configured as a stereoscopic display unit for displaying a stereoscopic image.

In the stereoscopic display unit, a three-dimensional display system such as a stereoscopic system (glasses system), an autostereoscopic system (no-glasses system), a projection system (holographic system) can be applied.

The user device display unit 530 displays one or more pieces of advertisement information transmitted from the advertisement transmission service providing apparatus 400 under the control of the user device control unit 550 and a unique ID corresponding to the corresponding advertisement information.

The user device audio output unit 540 outputs audio information included in the signal processed by the user device control unit 550. [ Here, the user device audio output unit 540 may include a receiver, a speaker, a buzzer, and the like.

The user device voice output unit 540 outputs the guidance voice generated by the user device control unit 550. [

The user apparatus audio output unit 540 outputs one or more pieces of advertisement information transmitted from the advertisement transmission service providing apparatus 400 under the control of the user apparatus control unit 550 and audio information corresponding to the unique ID corresponding to the advertisement information .

The user device control unit 550 executes the overall control function of the user device 500. [

The user device control unit 550 executes the overall control function of the user device 500 using the program and data stored in the user device storage unit 520. [ The user device control unit 550 may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the user device storage unit 520 and performs booting using the O / S stored in the user device storage unit 520. The CPU can access various programs stored in the user device storage unit 520, And the like.

Also, the user device controller 550 generates an advertisement request signal for requesting an advertisement.

Also, the user device controller 550 transmits the generated advertisement request signal, the identification information of the user device 500, and the like to the advertisement transmission service providing device 400 through the user device communication unit 510.

In response to the advertisement request signal transmitted in advance, the user device controller 550 transmits one or more pieces of advertisement information transmitted from the advertisement transmission service providing device 400, a unique ID corresponding to the corresponding advertisement information (or a unique ID of the advertisement information) Or the like via the user device communication unit 510.

Also, the user device controller 550 outputs the received one or more pieces of advertisement information, a unique ID of the advertisement information corresponding to the corresponding advertisement information, and the like through the user device display unit 530 and / or the user device audio output unit 540 .

If the unique ID of the specific advertisement information is selected from among the unique IDs of the one or more pieces of advertisement information displayed on the user device display unit 530, the user device controller 550 displays a unique ID of the selected specific advertisement information, ) To the log storage and landing service providing apparatus 600 through the user apparatus communication unit 510. [

Also, the user device controller 550 connects with the landing page corresponding to the unique ID of the specific advertisement information by interlocking with the log storage and landing service providing device 600. [

Also, the user device controller 550 may display the information provided from the connected landing page (or advertisement information corresponding to the unique ID of the advertisement information / specific advertisement information) on the user device display unit 530 and / 540).

The user device 500 may further include an interface unit (not shown) that serves as an interface with all the external devices connected to the corresponding user device 500. For example, the interface unit may include a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device having an identification module, an audio I / Input / output (I / O) port, video I / O (input / output) port and earphone port. Here, the identification module is a chip that stores various information for authenticating the usage right of the user device 500, and includes a user identity module (UIM), a subscriber identity module (SIM) A Universal Subscriber Identity Module (USIM), and the like. In addition, a device provided with the identification module can be manufactured in a smart card format. Thus, the identification module can be connected to the user device 500 through the port. Such an interface unit receives data from an external device or receives power from the external device and transmits the received data to each component in the user device 500, or allows data in the user device 500 to be transmitted to an external device.

In addition, when the user apparatus 500 is connected to an external cradle, the interface unit may be a path through which the power from the cradle is supplied to the corresponding user apparatus 500, or various command signals input from the cradle by the user, (500). ≪ / RTI > The various command signals input from the cradle or the corresponding power source may be operated as a signal for recognizing that the user device 500 is correctly mounted on the cradle.

The user device 500 further includes an input unit (not shown) for receiving a command or a control signal generated by an operation such as button operation by a user or a signal according to an arbitrary function selection, or touch / Not shown).

The input unit may include at least one of a command, a selection, data, and information of a user. The input unit may include a plurality of input keys and function keys for inputting numeric or character information and setting various functions.

The input unit may include a key pad, a dome switch, a touch pad (static / static), a touch screen, a jog wheel, a jog switch, a jog shuttle, a mouse, , A stylus pen, a touch pen, and the like can be used. Particularly, when the user device display unit 530 is formed in the form of a touch screen, some or all of the functions of the input may be performed through the user device display unit 530.

Each component (or module) of user device 500 may also be software stored on the memory of user device 500 (or user device storage 520). The memory may be an internal memory of the user device 500 and may be external memory or other type of storage device. Further, the memory may be a non-volatile memory. The software stored on the memory may include a set of instructions that, when executed, cause the user device 500 to perform certain operations.

The log storage and landing service provision apparatus 600 communicates with at least one internal terminal or any external component via a wired / wireless communication network. At this time, an external arbitrary terminal may include a user device 500, a landing address cache database 300, and the like. The wireless Internet technology includes a wireless LAN (WLAN), a DLNA, a Wibro, a WiMAX, HSDPA, HSUPA, IEEE 802.16, Long Term Evolution (LTE), LTE- ), And transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. Near field communication technologies may include Bluetooth, RFID, IrDA, UWB, ZigBee, NFC, Ultrasound (USC), Visible Light (VLC), WiFi and WiFi Direct. have. In addition, the wired communication technology may include a power line communication (PLC), a USB communication, an Ethernet, a serial communication, and an optical / coaxial cable.

In addition, the log storage and landing service provision apparatus 600 can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

The log storage and landing service providing apparatus 600 receives a unique ID of specific advertisement information transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like.

The log storage and landing service providing apparatus 600 also accesses the landing address cache database 300 to store a landing address for each unique ID stored in advance in the landing address cache database 300 Landing address) corresponding to the unique ID of the particular advertisement information.

As a result, if the landing address corresponding to the unique ID of the particular advertisement information is not found out among the landing addresses (or the landing addresses according to the unique IDs of the advertisement information) of the plurality of unique IDs stored in advance in the landing address cache database 300 , The log storage and landing service providing apparatus 600 provides the user device 500 with information indicating that the landing address corresponding to the unique ID of the specific advertisement information has not been retrieved. In addition, the user device 500 receives the information indicating that the landing address corresponding to the unique ID of the specific advertisement information transmitted from the log storage and landing service providing apparatus 600 is not retrieved, Lt; RTI ID = 0.0 > ID < / RTI >

If the landing address corresponding to the unique ID of the particular advertisement information is not found among the landing addresses (or the landing addresses according to the unique IDs of the advertisement information) of the plurality of unique IDs stored in advance in the landing address cache database 300 , The log storage and landing service providing apparatus 600 determines that the unique ID of the specific advertisement information is modulated by hacking or the like and redirects the corresponding user device 500 to the landing address corresponding to the unique ID of the specific advertisement information (Or deletes) the unique ID of the specific advertisement information.

Also, the log storage and landing service providing apparatus 600 redirects the corresponding user device 500 to the identified landing address, and connects the user apparatus 500 to the advertiser service providing apparatus corresponding to the landing address.

In this manner, instead of directly exposing the landing address to the user device 500, the unique ID associated with the landing address is provided to the user device 500, and the corresponding log is stored and landed through the unique ID provided to the user device 500 The service providing apparatus 600 can redirect the user apparatus 500 to the landing address corresponding to the unique ID.

In addition, since the landing address does not need to be moved heavily between communication protocols, stability can be ensured.

Even when the unique ID (or the unique ID of the advertisement information) is modulated through hacking, when the log storage and landing service providing device 600 checks the landing address cache database 300 based on the modulated unique ID, If the modulated unique ID does not exist, the landing address can not be found and can be protected from hacking. Even if there is a landing address corresponding to the modulated unique ID, only the wrong landing is performed, ), It is possible to prevent the possibility of being exposed to the malicious code.

The advertisement database 100 included in the advertisement system 10 and the landing address cache database 300 are separately described in the embodiment of the present invention, The database 300 may be integrated and operated and managed in a single database (not shown).

Although the advertisement scheduling service providing apparatus 200, the advertisement sending service providing apparatus 400, and the log storing and landing service providing apparatus 600 are separately described in the embodiment of the present invention, the present invention is not limited thereto, The advertisement scheduling service providing apparatus 200, the advertisement transmission service providing apparatus 400 and the log storing and landing service providing apparatus 600 may be integrated into a single service providing apparatus (or a single server) It is possible.

In this manner, instead of directly transmitting the landing address together with the advertisement information to the user apparatus requesting the advertisement, the unique ID of the advertisement information corresponding to the advertisement information and the landing address can be provided to the user apparatus.

When the unique ID of the advertisement information is selected in the user device, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing device. In the log storage and landing service providing device, The terminal can be redirected to the landing address corresponding to the landing address.

Hereinafter, a control method of an advertisement system for controlling connection to a landing page according to the present invention will be described in detail with reference to FIGS. 1 to 8. FIG.

3, 1 is a flowchart illustrating a control method of an advertisement system for controlling connection to a landing page according to a first embodiment of the present invention;

First, the advertisement scheduling service providing apparatus 200 transmits a unique ID (or unique key value) of the advertisement information corresponding to the advertisement information to a plurality of advertisement information stored in the advertisement database 100, a landing address . Here, the advertisement information may be in the form of multimedia contents, and includes information about one or more stores, one or more goods, etc. related to the advertiser.

Also, the advertisement scheduling service providing apparatus 200 stores the matching information (or the landing address for each unique ID of the matched advertisement information / the landing address for each matched unique ID) in the landing address cache database 300.

At this time, the advertisement scheduling service providing apparatus 200 may perform a scheduling function for a plurality of pieces of advertisement information stored in the advertisement database 100.

For example, the advertisement scheduling service providing apparatus 200 may provide the first advertisement information, the second advertisement information, and the third advertisement information stored in the advertisement database 100 with a first unique ID corresponding to the first advertisement information, 1 matching the first landing address with the second landing address, matching the second unique ID corresponding to the second advertisement information with the second landing address corresponding to the second advertisement information, Matches the third landing address of the third advertisement information with the ID, matches the fourth unique ID corresponding to the fourth advertisement information with the fourth landing address of the fourth advertisement information, And a fifth landing address for the fifth advertisement information.

In addition, the advertisement scheduling service providing apparatus 200 may provide matching information (e.g., a first unique ID and a first landing address of the first advertisement information, a second unique ID and a second landing address of the second advertisement information, A third unique ID and a third landing address of the advertisement information, a fourth unique ID and a fourth landing address of the fourth advertisement information, a fifth unique ID and a fifth landing address of the fifth advertisement information, etc.) (S310).

Then, the advertisement scheduling service providing apparatus 200 transmits the advertisement quantity information, the plurality of advertisement information, the unique ID for each of the plurality of advertisement information, and the like to the advertisement transmission service providing apparatus 400.

For example, the advertisement scheduling service providing apparatus 200 may include advertisement quantity information (for example, five), first to fifth advertisement information, a plurality of unique IDs per advertisement information (for example, The second unique ID of the second advertisement information, the third unique ID of the third advertisement information, the fourth unique ID of the fourth advertisement information, the fifth unique ID of the fifth advertisement information, etc.) To the device 400 (S320).

Then, the advertisement delivery service providing apparatus 400 receives advertisement amount information, a plurality of advertisement information, a unique ID for each advertisement information, and the like transmitted from the advertisement scheduling service providing apparatus 200.

In addition, the advertisement delivery service providing device 400 stores the received advertisement quantity information, a plurality of advertisement information, a unique ID for each of a plurality of advertisement information, or the like (or performs update function between received information and existing information).

For example, the advertisement transmission service providing apparatus 400 may include advertisement amount information (for example, five), first to fifth advertisement information, and a plurality of unique IDs for each advertisement information For example, the first unique ID of the first advertisement information, the second unique ID of the second advertisement information, the third unique ID of the third advertisement information, the fourth unique ID of the fourth advertisement information, the fifth unique ID of the fifth advertisement information, A unique ID, etc.) (S330).

Then, the user device 500 transmits an advertisement request signal for requesting an advertisement, identification information of the user device 500, and the like to the advertisement transmission service providing device 400. Here, the identification information of the user device 500 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, a serial number, and the like.

For example, the user device 500 generates an advertisement request signal to request advertisement information, and transmits the generated advertisement request signal, identification information of the user device 500, and the like to the advertisement transmission service providing device 400 S340).

Then, the advertisement delivery service providing apparatus 400 receives an advertisement request signal transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like.

In addition, the advertisement delivery service providing apparatus 400 transmits one or more pieces of advertisement information and a unique ID (or a unique ID of advertisement information) corresponding to the advertisement information among the plurality of pieces of advertisement information stored in advance to the user device 500 .

That is, the advertisement delivery service providing apparatus 400 confirms one or more pieces of advertisement information based on preset advertisement schedule information (or preset reference / setting information) among a plurality of advertisement information stored in advance. In addition, the advertisement delivery service providing device 400 confirms unique IDs corresponding to the one or more pieces of the identified advertisement information. In addition, the advertisement delivery service providing apparatus 400 transmits the identified one or more pieces of advertisement information, a unique ID corresponding to the advertisement information, and the like to the user device 500.

For example, the advertisement delivery service providing apparatus 400 may include first advertisement information, third advertisement information, and fourth advertisement information among a plurality of advertisement information stored in advance, a first unique ID corresponding to the first advertisement information, A third unique ID corresponding to the information, a fourth unique ID corresponding to the fourth advertisement information, and the like to the user device 500 (S350).

Then, the user device 500 transmits one or more pieces of advertisement information transmitted from the advertisement transmission service providing device 400 in response to the advertisement request signal transmitted previously, a unique ID (or a unique ID of the advertisement information) corresponding to the advertisement information, And the like.

Also, the user device 500 displays the received one or more pieces of advertisement information, a unique ID of the advertisement information corresponding to the corresponding advertisement information, and the like.

4, the user device 500 includes first advertisement information 410, third advertisement information 420, and fourth advertisement information 430 transmitted from the advertisement transmission service providing apparatus 400 ), A first unique ID 411 corresponding to the first advertisement information, a third unique ID 421 corresponding to the third advertisement information, a fourth unique ID 431 corresponding to the fourth advertisement information, and the like (S360).

Then, when a unique ID of the specific advertisement information is selected from among the unique IDs of the one or more pieces of advertisement information displayed on the user device 500, the user device 500 transmits a unique ID of the selected specific advertisement information, Identification information and the like to the log storage and landing service providing apparatus 600. [

For example, the first advertisement information 410, the third advertisement information 420, the fourth advertisement information 430, the first unique ID 411 corresponding to the first advertisement information, When the third unique ID 421 is selected from among the third unique ID 421 corresponding to the information and the fourth unique ID 431 corresponding to the fourth advertisement information, The third unique ID of the advertisement information, the identification information of the user device 500, and the like to the log storage and landing service providing apparatus 600 (S370).

Then, the log storage and landing service providing apparatus 600 receives a unique ID of the specific advertisement information transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like.

The log storage and landing service providing apparatus 600 also accesses the landing address cache database 300 to store a landing address for each unique ID stored in advance in the landing address cache database 300 Landing address) corresponding to the unique ID of the particular advertisement information.

For example, the log storage and landing service providing apparatus 600 may include a landing address corresponding to the third unique ID transmitted from the user apparatus 500 among landing addresses of a plurality of unique IDs stored in advance in the landing address cache database 300 For example, http: //www.anyxxx.com) (S380).

Then, the log storage and landing service providing apparatus 600 redirects the corresponding user device 500 to the identified landing address, and connects the user apparatus 500 to the advertiser service providing apparatus corresponding to the landing address.

For example, the log storage and landing service provision apparatus 600 redirects the user device 500 to an identified landing address (e.g., http: //www.anyxxx.com) (S390).

Figure 5 FIG. 6 is a flowchart illustrating a control method of an advertisement scheduling service providing apparatus according to a second embodiment of the present invention. FIG.

First, the advertisement scheduling service providing apparatus 200 transmits a unique ID (or unique key value) of the advertisement information corresponding to the advertisement information to a plurality of advertisement information stored in the advertisement database 100, a landing address . Here, the advertisement information may be in the form of multimedia contents, and includes information about one or more stores, one or more goods, etc. related to the advertiser.

At this time, the advertisement scheduling service providing apparatus 200 may perform a scheduling function for a plurality of pieces of advertisement information stored in the advertisement database 100.

For example, the advertisement scheduling service providing apparatus 200 may provide the first advertisement information, the second advertisement information, and the third advertisement information stored in the advertisement database 100 with a first unique ID corresponding to the first advertisement information, 1 matching the first landing address with the second landing address, matching the second unique ID corresponding to the second advertisement information with the second landing address corresponding to the second advertisement information, ID and the third landing address of the third advertisement information (S510).

Then, the advertisement scheduling service providing apparatus 200 stores the matching information (or the landing address for each unique ID of the matched advertisement information / the landing address for each matched unique ID) in the landing address cache database 300.

For example, the advertisement scheduling service providing apparatus 200 may provide matching information (e.g., a first unique ID and a first landing address of the first advertisement information, a second unique ID and a second landing address of the second advertisement information, 3 < / RTI > unique ID and third landing address of the advertisement information, etc.) in the landing address cache database 300 (S520).

Then, the advertisement scheduling service providing apparatus 200 transmits the advertisement quantity information, the plurality of advertisement information, the unique ID for each of the plurality of advertisement information, and the like to the advertisement transmission service providing apparatus 400.

For example, the advertisement scheduling service providing apparatus 200 may include advertisement amount information (e.g., three), first to third advertisement information, a plurality of unique IDs per advertisement information (for example, The second unique ID of the second advertisement information, the third unique ID of the third advertisement information, and the like) to the advertisement transmission service providing apparatus 400 (S530).

6, 3 is a flowchart illustrating a control method of an advertisement delivery service providing apparatus according to a third embodiment of the present invention.

First, the advertisement delivery service providing apparatus 400 receives advertisement amount information, a plurality of advertisement information, and a unique ID according to a plurality of advertisement information transmitted from the advertisement scheduling service providing apparatus 200. Here, the advertisement information may be in the form of multimedia contents, and includes information about one or more stores, one or more goods, etc. related to the advertiser. At this time, the unique ID (or unique ID) of each advertisement information is information matched with the landing address.

In addition, the advertisement delivery service providing device 400 stores the received advertisement quantity information, a plurality of advertisement information, a unique ID for each of a plurality of advertisement information, or the like (or performs update function between received information and existing information).

For example, the advertisement transmission service providing apparatus 400 may include advertisement amount information (for example, three), first to third advertisement information, and a plurality of unique IDs for each advertisement information (E.g., a first unique ID of the first advertisement information, a second unique ID of the second advertisement information, a third unique ID of the third advertisement information, etc.) (S610).

Then, the advertisement delivery service providing apparatus 400 receives an advertisement request signal transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like.

In addition, the advertisement delivery service providing apparatus 400 transmits one or more pieces of advertisement information and a unique ID (or a unique ID of advertisement information) corresponding to the advertisement information among the plurality of pieces of advertisement information stored in advance to the user device 500 .

That is, the advertisement delivery service providing apparatus 400 confirms one or more pieces of advertisement information based on preset advertisement schedule information (or preset reference / setting information) among a plurality of advertisement information stored in advance. In addition, the advertisement delivery service providing device 400 confirms unique IDs corresponding to the one or more pieces of the identified advertisement information. In addition, the advertisement delivery service providing apparatus 400 transmits the identified one or more pieces of advertisement information, a unique ID corresponding to the advertisement information, and the like to the user device 500.

For example, the advertisement transmission service providing apparatus 400 may include first advertisement information and second advertisement information among a plurality of advertisement information stored in advance, a first unique ID corresponding to the first advertisement information, a second unique ID corresponding to the second advertisement information, 2 unique ID or the like to the user device 500 (S620).

Figure 7 7 is a flowchart illustrating a control method of a user apparatus according to a fourth embodiment of the present invention.

First, the user apparatus 500 transmits an advertisement request signal for requesting an advertisement, identification information of the user apparatus 500, and the like to the advertisement transmission service providing apparatus 400. Here, the identification information of the user device 500 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, a serial number, and the like.

For example, the user device 500 generates an advertisement request signal to request advertisement information, and transmits the generated advertisement request signal, identification information of the user device 500, and the like to the advertisement transmission service providing device 400 S710).

Then, the user device 500 transmits one or more pieces of advertisement information transmitted from the advertisement transmission service providing device 400 in response to the transmitted advertisement request signal, a unique ID corresponding to the corresponding advertisement information (or a unique ID of the advertisement information) Lt; / RTI >

Also, the user device 500 displays the received one or more pieces of advertisement information, a unique ID of the advertisement information corresponding to the corresponding advertisement information, and the like.

For example, the user device 500 may include first advertisement information transmitted from the advertisement transmission service providing apparatus 400, second advertisement information, a first unique ID corresponding to the first advertisement information, a second unique ID corresponding to the second advertisement information, 2 unique ID or the like is displayed (S720).

Then, when a unique ID of the specific advertisement information is selected from among the unique IDs of the one or more pieces of advertisement information displayed on the user device 500, the user device 500 transmits a unique ID of the selected specific advertisement information, Identification information and the like to the log storage and landing service providing apparatus 600. [

For example, the first unique ID corresponding to the first advertisement information, the second advertisement information, the first advertisement information displayed on the user device 500, the second unique ID corresponding to the second advertisement information, When selected, the user device 500 transmits the second unique ID of the selected second advertisement information, the identification information of the user device 500, and the like to the log storage and landing service providing device 600 (S730).

Thereafter, the user device 500 is redirected to the landing address confirmed by the control of the log storage and landing service provision apparatus 600 based on the unique ID of the specific advertisement information transmitted, and the advertiser service corresponding to the landing address (Not shown).

Also, the user device 500 displays and stores information provided from the corresponding advertiser service providing device (or advertisement information corresponding to the unique ID of the advertisement information / specific advertisement information).

For example, the user device 500 may store a landing address (for example, http: //www.o.i.i.i.i.i.i.i.i.i.i.i.i.i.i.i.i.i) Quot; xxx .com ") (S740).

Figure 8 5 is a flowchart illustrating a control method of a log storage and landing service providing apparatus according to a fifth embodiment of the present invention.

First, the log storage and landing service providing apparatus 600 receives a unique ID of specific advertisement information transmitted from the user apparatus 500, identification information of the user apparatus 500, and the like. Here, the identification information of the user device 500 includes an MDN, a mobile IP, a mobile MAC, a SIM (subscriber identity module) card unique information, a serial number, and the like.

The log storage and landing service providing apparatus 600 also accesses the landing address cache database 300 to store a landing address for each unique ID stored in advance in the landing address cache database 300 Landing address) corresponding to the unique ID of the particular advertisement information.

For example, the log storage and landing service providing apparatus 600 may include a landing address (corresponding to a second unique ID transmitted from the user apparatus 500) among landing addresses of a plurality of unique IDs stored in advance in the landing address cache database 300 For example, http: //www.anyxxx.com) (S810).

Then, the log storage and landing service providing apparatus 600 redirects the corresponding user device 500 to the identified landing address, and connects the user apparatus 500 to the advertiser service providing apparatus corresponding to the landing address.

For example, the log storage and landing service provision apparatus 600 redirects the user device 500 to an identified landing address (e.g., http: //www.anyxxx.com) (S820).

An advertisement delivery service providing apparatus, a user apparatus, a log storing and landing service providing apparatus, and an advertisement system including the advertisement delivery service providing apparatus for controlling connection to a landing page according to an embodiment of the present invention can be created by a computer program, The codes and code segments can be easily deduced by a computer programmer in the field. In addition, the computer program is stored in a computer-readable medium, which can be read by a computer. The computer program can be provided to a computer, an advertisement scheduling service providing apparatus, an advertisement transmission service providing apparatus, a user apparatus, A user equipment, a log storage and landing service providing apparatus, and an advertisement system including the advertisement sending and receiving service providing apparatus and the landing service providing apparatus.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. An apparatus for providing an advertisement delivery service for controlling connection to a landing page according to an embodiment of the present invention, a user apparatus, a log storage and landing service provision apparatus, a computer program implementing the advertisement system including the advertisement delivery service, And can be stored and installed in a built-in memory such as a transmission service providing device, a user device, a log storage and a landing service providing device. A device for providing an advertisement delivery service for controlling access to a landing page according to an embodiment of the present invention, a user device, a device for providing a log storage and landing service, and a smart program storing and installing a computer program implementing the advertisement system including the advertisement delivery service An external memory such as a card may be installed in an advertisement scheduling service providing apparatus, an advertisement transmission service providing apparatus, a user apparatus, a log storing and landing service providing apparatus, etc. through an interface.

The embodiment of the present invention provides the user device with a unique ID of the advertisement information corresponding to the advertisement information and the landing address instead of directly transmitting the landing address together with the advertisement information to the user device requesting the advertisement Thereby improving the operational efficiency of the advertisement system according to a concise protocol.

As described above, in the embodiment of the present invention, when the unique ID of the advertisement information is selected in the corresponding user device, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing device, The service providing apparatus redirects the corresponding terminal to the landing address corresponding to the unique ID of the advertisement information so that the landing address is not exposed through the advertisement information to protect the user apparatus from tampering with malicious code infection or malicious code infection through hacking, High advertisement information can be provided.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention provides a unique ID of the advertisement information corresponding to the advertisement information and the landing address to the user apparatus instead of directly transmitting the landing address together with the advertisement information to the user apparatus requesting the advertisement, When the unique ID is selected, the unique ID of the selected advertisement information is transmitted to the log storage and landing service providing apparatus, and the corresponding log storage and landing service providing apparatus redirects the corresponding ID to the landing address corresponding to the unique ID of the advertisement information, The landing address is not exposed through the advertisement information, thereby protecting the user device from tampering with the advertisement information through the hacking or infecting the malicious code, and providing the highly reliable advertisement information. The advertisement field, the service providing device field, And the like.

10: Advertisement system 100: Advertisement database
200: Ad scheduling service providing device
300: Landing address cache database
400: Ad delivery service providing apparatus 500: User apparatus
600: log storage and landing service providing device 510: user device communication part
520: user device storage unit 530: user device display unit
540: User device voice output unit 550: User device control unit

Claims (10)

A user apparatus communication unit for transmitting an advertisement request signal for requesting an advertisement and identification information of a user apparatus to an advertisement transmission service providing apparatus;
A user device display unit displaying one or more pieces of advertisement information transmitted from the advertisement transmission service providing device in response to the advertisement request signal and a unique ID corresponding to the advertisement information; And
When the unique ID of the specific advertisement information is selected from the unique IDs corresponding to the one or more pieces of advertisement information displayed on the user device display unit, the unique ID of the selected specific advertisement information and the identification information of the user device are stored And controlling the user device communication unit to transmit the advertisement information to the device, wherein the log storage and landing service providing device is interlocked with the log storage and landing service providing device, And a user device control unit controlling the redirecting of the landing page to a landing address. An advertisement database storing a plurality of advertisement information;
A unique ID of the advertisement information corresponding to the advertisement information stored in the advertisement database is matched with a landing address of the advertisement information, a landing address of each matching unique ID is stored in the landing address cache database, And a unique ID for each of the plurality of advertisement information;
A plurality of pieces of advertisement information, and a plurality of pieces of unique IDs according to the pieces of advertisement information, and storing one or more pieces of advertisement information among a plurality of pieces of advertisement information stored in advance in response to an advertisement request signal transmitted from the user equipment An advertisement delivery service providing device for transmitting a unique ID corresponding to advertisement information and the at least one advertisement information to the user device;
And displaying a unique ID corresponding to the one or more pieces of advertisement information and the unique ID corresponding to the one or more pieces of advertisement information in response to the advertisement request signal, The unique ID of the selected specific advertisement information and identification information of the user equipment when the unique ID of the selected specific advertisement information is selected; And
And a device for providing a log storage and landing service for redirecting the user device to a landing address corresponding to a unique ID of specific advertisement information transmitted from the user device in cooperation with the landing address cache database, Controlling advertising systems. 3. The method of claim 2,
Wherein the advertisement delivery service providing device confirms the one or more pieces of advertisement information based on preset advertisement schedule information among a plurality of pieces of advertisement information stored in advance, confirms a unique ID corresponding to each of the identified one or more pieces of advertisement information, And transmits a unique ID corresponding to the at least one advertisement information and the at least one advertisement information to the user device. 3. The method of claim 2,
Wherein the log storage and landing service providing apparatus identifies a landing address corresponding to a unique ID of specific advertisement information transmitted from the user apparatus among landing addresses of a plurality of unique IDs stored in advance in the landing address cache database, An ad system for controlling access to a page. 5. The method of claim 4,
Wherein the log storage and landing service providing apparatus redirects the user apparatus to the identified landing address and connects the user apparatus to the advertiser service providing apparatus corresponding to the landing address. Advertising system. Matching the unique ID of the advertisement information corresponding to the advertisement information stored in the advertisement database with the landing address of the advertisement information through the advertisement scheduling service providing apparatus;
Storing a landing address for each matching unique ID in a landing address cache database through the advertisement scheduling service providing apparatus;
Transmitting advertisement amount information, the plurality of advertisement information, and a unique ID according to a plurality of pieces of advertisement information through the advertisement scheduling service providing apparatus;
Storing advertisement amount information transmitted from the advertisement scheduling service providing apparatus, the plurality of advertisement information, and a unique ID for each of the plurality of advertisement information through an advertisement transmission service providing apparatus;
And transmits to the user apparatus a unique ID corresponding to the one or more pieces of advertisement information and the one or more pieces of advertisement information from a plurality of pieces of advertisement information stored in advance in response to an advertisement request signal transmitted from the user apparatus through the advertisement transmission service providing apparatus step; And
Displaying a unique ID corresponding to the one or more pieces of advertisement information and the one or more pieces of advertisement information transmitted from the advertisement transmission service providing device in response to the advertisement request signal through the user device, Of the advertisement system. The method according to claim 6,
Transmitting, via the user device, a unique ID of the selected specific advertisement information and identification information of the user equipment when a unique ID of the specific advertisement information is selected from the unique IDs corresponding to the one or more pieces of advertisement information; And
And redirecting the user device to a landing address corresponding to a unique ID of specific advertisement information transmitted from the user device by interworking with the landing address cache database through a log storage and landing service providing device And controlling access to the landing page. 8. The method of claim 7,
Wherein the step of transmitting to the user device a unique ID corresponding to the one or more pieces of advertisement information and the one or more pieces of advertisement information, respectively,
Checking the at least one advertisement information based on preset advertisement schedule information among a plurality of advertisement information stored in advance through the advertisement delivery service providing apparatus;
Identifying a unique ID corresponding to the identified one or more pieces of advertisement information through the advertisement delivery service providing apparatus; And
And transmitting to the user device a unique ID corresponding to the identified one or more pieces of advertisement information and the one or more pieces of advertisement information through the advertisement transmission service providing device, A control method of the advertisement system. 8. The method of claim 7,
Wherein the step of redirecting the user equipment comprises:
Identifying a landing address corresponding to a unique ID of specific advertisement information transmitted from the user apparatus among landing addresses of a plurality of unique IDs stored in advance in the landing address cache database through the log storage and landing service providing apparatus; And
And redirecting the user equipment to the identified landing address through the log storage and landing service providing apparatus and connecting the user equipment to the advertiser service providing apparatus corresponding to the landing address. A method of controlling an ad system that controls access to a page. 10. A recording medium on which a computer program for performing the method according to any one of claims 6 to 9 is recorded.

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