KR20240021728A - Ar promotion providing apparatus based on my data and the method thereof - Google Patents

Abstract

The present invention relates to a MyData-based AR promotion providing device and method that provides promotional information as AR content using MyData, which is personalized financial data, and a recognition unit that recognizes the actual object displayed through the camera of the terminal. , an information processing unit that analyzes target data about the actual object and my data about the user holding the terminal to derive promotional information about payment, discounts, and benefits of the actual object, and an information processor near the displayed actual object. It includes an AR content control unit that provides promotional information as AR content.

Description

My data-based AR promotion provision device and method {AR PROMOTION PROVIDING APPARATUS BASED ON MY DATA AND THE METHOD THEREOF}

The present invention relates to a device and method for providing AR promotions based on my data, and more specifically, to a device that provides promotional information derived by analyzing my data, which is personalized financial data, and target data about the actual target, as AR content. and methods.

With the advancement of information and communication technology, electronic commerce that occurs online is implementing almost all business methods that occur offline (off-line) across a variety of industries. Due to this revitalization of online e-commerce, the size of the advertising market is also growing, and advertisements in various formats are being produced and distributed.

As advertisements flood various areas, negative perceptions such as resistance to the use of personal information are deepening, and consumers' resistance to mobile advertisements is growing.

However, recently, as advertisements that provide exceptional benefit events, advertisements that show videos preferred by consumers, or target advertisements optimized for consumers' interests are provided, consumers (or users) are becoming familiar with advertisements and at the same time, advertisements can be useful. I started to realize that it was there. Accordingly, advertisements that are useful to consumers are receiving higher response rates.

In addition to the developing advertising market, the number of unmanned stores has recently increased, and the needs for differentiated customer experiences are growing. As a result, the real-world-based AR metaverse market is also growing, and AR/MR content that can provide a seamless customer experience is in demand.

According to this trend, the present invention seeks to provide useful advertisements to consumers as two-dimensional or three-dimensional AR content on the terminal display.

Korean Patent Publication No. 10-2013-0128585

The purpose of the present invention is to provide promotional information about payments, discounts, and benefits related to the actual object as AR content based on object data about the actual object displayed through the camera of the terminal and My Data, which is the user's personalized financial data. We would like to propose an AR marketing solution.

However, the technical problems to be solved by the present invention are not limited to the above problems, and may be expanded in various ways without departing from the technical spirit and scope of the present invention.

An AR promotion providing device, which is a mydata-based AR (Augmented Reality) marketing solution according to an embodiment of the present invention, includes a recognition unit that recognizes an actual object displayed through a camera of a terminal, object data about the actual object, and An information processing unit that analyzes my data about the user holding the terminal and derives promotional information about payment, discounts, and benefits of the actual object, and AR content that provides the promotional information as AR content near the actual object displayed. Includes a control unit.

In the method of providing AR promotions by an AR promotion providing device, which is a my data-based AR (Augmented Reality) marketing solution according to an embodiment of the present invention, the step of recognizing an actual object displayed through a camera of a terminal by a recognition unit. , a step of deriving promotional information about payment, discounts and benefits of the actual object by analyzing target data about the actual object and my data about the user holding the terminal, by the information processing unit, and an AR content control unit. and providing the promotional information as AR content near the actual object being displayed.

According to an embodiment of the present invention, promotional information about payments, discounts, and benefits related to the actual object is displayed in AR content based on object data about the actual object displayed through the camera of the terminal and My Data, which is the user's personalized financial data. By providing this, it is possible to expand a seamless customer experience and provide a purchase conversion effect through an AR commercial experience linked to an intuitive UI without unnecessary search.

According to an embodiment of the present invention, by using My Data, which is personalized financial data, it is possible to secure consumption data of users (or consumers) to conduct data-based AR marketing and secure a profit model through additional purchase conversions. there is.

According to an embodiment of the present invention, the market can be prepared in advance through AR/MR content ahead of the launch of AR/MR glasses.

However, the effects of the present invention are not limited to the above effects, and may be expanded in various ways without departing from the technical spirit and scope of the present invention.

Figure 1 is a block diagram showing the detailed configuration of an AR promotion providing device according to an embodiment of the present invention.
Figures 2 to 4 are shown to explain an example in which the apparatus and method for providing AR promotion according to an embodiment of the present invention are applied.
Figure 5 shows an operation flowchart of a method for providing AR promotions according to an embodiment of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various different forms, but the present embodiments only serve to ensure that the disclosure of the present invention is complete and are within the scope of common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used herein, “comprises” and/or “comprising” refers to the presence of one or more other components, steps, operations and/or elements. or does not rule out addition.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings that can be commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. The same reference numerals are used for the same components in the drawings, and duplicate descriptions for the same components are omitted.

The present invention provides AR content with promotional information about payments, discounts, and benefits related to the actual object based on object data about the actual object displayed through the camera of the terminal and My Data, which is the user's personalized financial data. Make it to the point. For example, when a real object (product, sign recognition, building itself, ATM and POS devices, etc.) is viewed with the terminal's camera, card information that can receive discounts and promotional benefits is provided as AR content using My Data. This can encourage purchases, or provide the user's preferred products as AR content to enable one-touch payment.

Hereinafter, the present invention will be described in detail with reference to FIGS. 1 to 5.

Figure 1 is a block diagram showing the detailed configuration of an AR promotion providing device according to an embodiment of the present invention.

The AR promotion providing device according to the embodiment of the present invention in Figure 1 provides promotional information as AR content using target data and personalized financial data, My Data.

To this end, the AR promotion providing device 100 according to an embodiment of the present invention includes a recognition unit 110, an information processing unit 120, and an AR content control unit 130.

The recognition unit 110 recognizes the actual object displayed through the terminal's camera.

The recognition unit 110 can recognize an actual object through any one of a mobile device and AR/MR glasses. A mobile device carried on the user's body or AR/MR glasses worn on the user's face in the form of glasses includes at least one camera. The terminal can capture the real environment through a camera, and the captured images are displayed in real time through mobile devices and AR/MR glasses. Accordingly, the recognition unit 110 according to an embodiment of the present invention recognizes signs, products, buildings, POS (Point Of Sales) payment terminals, and Recognizes the actual target of at least one of the Automated Teller Machine (ATM) devices.

The AR promotion providing device 100 according to an embodiment of the present invention is provided in any one of a mobile device and AR/MR glasses owned by each user, and may be an application installed in the terminal. At this time, the terminal for providing AR content and receiving the user's selection input may be a mobile device or AR/MR glasses, and the mobile device may be a smartphone, which uses a predetermined signal through a screen including a touch-sensitive area. It may include a touch screen-type display that can perform a set of functions, and may be a device that includes one or more physical buttons or virtual buttons, so the type and form are not limited thereto.

The information processing unit 120 analyzes target data about the actual target and my data about the user holding the terminal to derive promotional information about payment, discounts, and benefits of the actual target. Promotional information in the present invention refers to card information including at least one of the card model, card number, card company, expiration date, and user name, as well as payment or discount and promotional benefits of the event.

The information processing unit 120 includes the brand name, product name, product size, product type, building name, and At least one target data among POS payment terminal information and ATM device information and My Data, which is personalized financial data of the user holding the terminal, can be analyzed. Due to this, the information processing unit 120 can derive promotional information including discounts and event benefits related to the actual target and card information that can provide discounts and event benefits.

More specifically, when the actual target is a product, the information processing unit 120 analyzes target data and my data about the product to extract at least one card information that can provide discounts and event benefits for the product, and card information Promotional information including discount price, promotional price, and point information available from each can be derived. For example, when a user views a bottled beverage through the terminal's camera, the information processing unit 120 derives target data of the brand name, product name, product capacity, and price information of the bottled beverage, and collects the target data and the user's information. By analyzing my data of card information, which is personalized financial data, it is possible to provide discounts and event benefits that allow you to purchase bottled beverages at a lower price, or extract card information that allows you to accumulate high points when purchasing products, and extract the extracted card information. Promotional information including discount price, promotion price, and point information is derived along with the information. At this time, there may be at least one extracted card.

As another example, when the actual target is a signboard, the information processing unit 120 derives target data of the brand name of the signboard and analyzes the target data and my data to provide discounts and events to purchase products sold by the brand at a low price. Card information that can provide benefits or accumulate high points when purchasing a product is extracted, and promotional information including discount price, promotion price, and point information is derived along with the extracted card information.

As another example, if the actual target is a POS payment terminal or an ATM device, the information processing unit 120 can derive promotional information about payment using my data. For example, assuming that a user takes a picture of a POS payment terminal through the terminal's camera, the information processing unit 120 recognizes the POS payment terminal, extracts paymentable card information from the POS payment terminal, and combines the extracted card information and Together, promotional information including discounts for payment and event benefits can be derived. Accordingly, the AR content control unit 130 provides promotional information as AR content, and when the user selects at least one card from among the promotional information provided as AR content and places it on the POS payment terminal displayed on the terminal, one-touch payment is made with that card. It can be done.

The AR content control unit 130 provides promotional information as AR content near the actual object being displayed. When the recognition unit 110 displays an actual object photographed through the terminal's camera, the AR content control unit 130 may provide promotional information as AR content near the actual displayed object or on one side of the display screen. Accordingly, AR content is displayed on the display screen of the terminal along with the real environment and real objects captured by the camera. Depending on the embodiment, the AR content control unit 130 may display not only promotional information but also target data or recommended product information derived from the information processing unit 120 as AR content.

The AR content control unit 130 according to an embodiment of the present invention basically displays promotional information with discounts and event benefits applied at the top or bottom of the card model along with the card model as AR content, and the AR content of the card model is activated by the user. can be clicked or dragged to move freely within the terminal's display screen. In addition, the AR content control unit 130 may provide promotional information that allows immediate payment for products displayed on the terminal as well as recommended product information that the user may prefer related to the product as AR content.

For example, when the actual object is a signboard, the AR content control unit 130 may provide promotional information that can provide benefits of discounts and events desired by the store as AR content.

As another example, if the actual target is a product, the AR content control unit 130 can provide discounts and event benefits that enable the product to be purchased more cheaply, or may provide card information that allows high point accumulation when purchasing the product, as well as discount prices and events. Promotional information, including point information, can be provided as AR content.

As another example, when the actual target is a POS payment terminal or an ATM device, the AR content control unit 130 provides promotional information including card information as AR content, and the promotional information is placed on the POS payment terminal or ATM device by the user. Then, you can control the processing of general payments or payments to which discounts and event benefits have been applied.

Figures 2 to 4 are shown to explain an example in which the apparatus and method for providing AR promotion according to an embodiment of the present invention are applied.

Referring to FIG. 2, when a sign to be specified is illuminated while looking around the real environment through the camera of the smartphone 210 carried by the user, the AR promotion providing device according to an embodiment of the present invention displays the sign as an actual target ( 211) (see Figure 2(a)), obtain the brand name of the actual object 211 as object data, and analyze the object data and My Data, which is the user's previously stored personalized financial data, to determine the actual object (211). 211), promotional information about available discounts and event benefits is derived and displayed on the smartphone 210 as 2D and 3D AR content 212 (see FIG. 2(b)).

Referring to FIG. 3, when a product 311 to be specified is illuminated while looking around the actual environment of a mart through the camera of a smartphone carried by the user, the AR promotion providing device according to an embodiment of the present invention actually displays the product. Recognizes it as an object 311, derives object data 312 of product name, product capacity, product type, and price information for the actual object 311 and provides it as 2D and 3D AR content (see Figure 3(a)) )can do. Afterwards, the AR promotion providing device according to an embodiment of the present invention analyzes the derived target data and the user's personalized financial data, My Data, to provide promotion information 313 regarding payment, discounts, and benefits of the actual target 311. is provided as 2D and 3D AR content (see Figure 3(b)). At this time, as shown in FIG. 3(b), the present invention converts promotional information 313 with discounts and event benefits applied at the top or bottom of the card model together with the card information of the card model into 2D and 3D AR content. It is characterized by providing. In addition, the AR promotion providing device according to an embodiment of the present invention provides recommended product information 314 that the user may prefer in relation to a specific real object 311 as 2D and 3D AR content (FIG. 3 c) see) can be done.

Referring to FIG. 4, assuming a situation where a user pays for coffee at a cafe, if the camera of the user's smartphone 410 is illuminated at the POS payment terminal 401 to be specified at the cafe, the present invention can be implemented. The AR promotion providing device according to the example recognizes the POS payment terminal as an actual object 401, analyzes My Data, which is personalized financial data of users who can make payments at the actual object 401, and includes card information in a card model and provides discounts. And promotional information 412 with event benefits applied is provided as AR content near the target 411 displayed on the smartphone 410. At this time, as shown in FIG. 4(b), the user drags the promotion information 412 of the AR content displayed on the smartphone 410 and places it on the displayed object 411, and the promotion information 412 is displayed. Through this, general payments or payments with discounts and event benefits are processed at the actual target 401, which is a POS payment terminal.

Furthermore, the AR content providing device according to an embodiment of the present invention can recognize actual objects through vision technology on the AR/MR smartglasses in the terminal of the mobile device and provide related promotional information as 2D and 3D AR content. You can.

Figure 5 shows an operation flowchart of a method for providing AR promotions according to an embodiment of the present invention.

Steps S510 to S530 of the AR promotion providing method according to the embodiment of the present invention shown in FIG. 5 are the recognition unit 110 and information of the AR promotion providing device 100 according to the embodiment of the present invention shown in FIG. 1. It is performed by the processing unit 120 and the AR content control unit 130.

Referring to FIG. 5, in step S510, the actual object displayed through the camera of the terminal is recognized.

In step S510, the actual object can be recognized through any one of the mobile device and the AR/MR glasses. A mobile device carried on the user's body or AR/MR glasses worn on the user's face in the form of glasses includes at least one camera. The terminal can capture the real environment through a camera, and the captured images are displayed in real time through mobile devices and AR/MR glasses. Accordingly, in step S510 according to an embodiment of the present invention, signs, products, buildings, POS (Point Of Sales) payment terminals, and ATMs (Automated Teller Machine) recognizes the actual target of at least one of the devices.

In step S520, target data about the actual target and my data about the user holding the terminal are analyzed to derive promotional information about payment, discounts, and benefits of the actual target. Promotional information in the present invention refers to card information including at least one of the card model, card number, card company, expiration date, and user name, as well as payment or discount and promotional benefits of the event.

Step S520 is a brand name, product name, product size, product type, building name, POS payment terminal for at least one actual object among signs, products, buildings, POS (Point Of Sales) payment terminals, and ATM (Automated Teller Machine) devices. At least one target data among information and ATM device information and My Data, which is personalized financial data of the user holding the terminal, can be analyzed. Because of this, step S520 can derive promotion information including discounts and event benefits related to the actual target and card information capable of providing discounts and event benefits.

More specifically, if the actual target is a product, step S520 analyzes target data and my data about the product to extract at least one card information that can provide discounts and event benefits for the product, and is provided from each card information. Promotional information including possible discount prices, promotion prices, and point information can be derived. For example, when the user views a bottled beverage through the camera of the terminal, step S520 derives target data of the brand name, product name, product capacity, and price information of the bottled beverage, and collects the target data and personalized information owned by the user. By analyzing my data of card information, which is financial data, it is possible to provide discounts and event benefits that allow you to purchase bottled beverages at a cheaper price, or extract card information that allows you to accumulate high points when purchasing products, along with the extracted card information. Promotion information including discount price, promotion price, and point information is derived. At this time, there may be at least one extracted card.

As another example, when the actual target is a signboard, step S520 derives target data of the brand name of the signboard and analyzes the target data and my data to provide discounts and event benefits that allow you to purchase products sold by the brand at a low price. Card information that is possible or that can accumulate high points when purchasing a product is extracted, and promotional information including discount price, promotion price, and point information is derived along with the extracted card information.

As another example, if the actual target is a POS payment terminal or an ATM device, step S520 can derive promotional information about payment using my data. For example, assuming that a user photographs a POS payment terminal through the terminal's camera, step S520 recognizes the POS payment terminal, extracts paymentable card information from the POS payment terminal, and makes a payment with the extracted card information. Promotional information including discounts and event benefits can be derived. Accordingly, in step S530, promotional information is provided as AR content, and when the user selects at least one card from the promotional information provided as AR content and places it on the POS payment terminal displayed on the terminal, one-touch payment can be made with the card.

In step S530, promotional information is provided as AR content near the actual object being displayed. When the actual object captured through the camera of the terminal is displayed in step S510, promotional information may be provided as AR content near the actual displayed object or on one side of the display screen in step S530. Accordingly, AR content is displayed on the display screen of the terminal along with the real environment and real objects captured by the camera. Depending on the embodiment, step S530 may display not only promotional information but also target data or recommended product information derived in step S520 as AR content.

Step S530 according to an embodiment of the present invention basically displays promotional information with discounts and event benefits applied at the top or bottom of the card model along with the card model as AR content, and the AR content of the card model is clicked by the user. It can be dragged and moved freely within the terminal's display screen. Additionally, step S530 may provide AR content with promotional information that allows immediate payment for the product displayed on the terminal, as well as recommended product information that the user may prefer related to the product.

For example, if the actual target is a signboard, step S530 may provide promotional information that can provide benefits of discounts and events desired by the store as AR content.

As another example, if the actual target is a product, step S530 may provide discounts and event benefits that allow you to purchase the product more cheaply, or provide card information that allows you to accumulate high points when purchasing the product, along with the discount price, promotion price, and points. Promotional information, including information, can be provided as AR content.

As another example, if the actual target is a POS payment terminal or an ATM device, step S530 provides promotional information including card information as AR content, and when the promotional information is placed on the POS payment terminal or ATM device by the user, general payment Alternatively, you can control the processing of payments to which discounts and event benefits have been applied.

The system or device described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, devices and components described in embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, and a field programmable gate array (FPGA). , may be implemented using one or more general-purpose or special-purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the claims described below.

Claims (16)

In the AR promotion provision device, which is a my data-based AR (Augmented Reality) marketing solution,
A recognition unit that recognizes the actual object displayed through the camera of the terminal;
an information processing unit that analyzes target data about the actual object and my data about users holding the terminal to derive promotional information about payment, discounts, and benefits of the actual object; and
AR content control unit that provides the promotional information as AR content near the actual object displayed
An AR promotion providing device including a. According to paragraph 1,
The information processing department
Brand name, product name, product size, product type, building name, POS payment terminal information and An AR promotion providing device that analyzes at least one target data among ATM device information and the my data, which is personalized financial data of the user holding the terminal. According to paragraph 2,
The information processing department
An AR promotion providing device, characterized in that deriving the promotion information including the benefits of discounts and events to be provided by the actual target and card information capable of providing discounts and event benefits. According to paragraph 2,
The AR content control unit
When the actual target is a sign, an AR promotion providing device that provides the promotional information that can provide benefits of discounts and events desired by the store as AR content. According to paragraph 2,
The information processing department
When the actual target is a product, the target data and the my data are analyzed to extract at least one card information that can provide discounts and event benefits for the product, and the discount price, promotion price, and discount price that can be provided from each of the card information. and an AR promotion providing device that derives the promotion information including point information. According to clause 5,
The AR content control unit
An AR promotion providing device that provides AR content by further including recommended product information that the user may prefer in relation to the product, along with the promotional information that allows immediate payment for the product displayed on the terminal. According to paragraph 2,
The information processing department
If the actual target is a POS payment terminal or ATM device, the promotional information regarding payment is derived using the my data,
The AR content control unit
An AR promotion providing device that provides the promotional information as AR content and controls so that when the promotional information is placed on a POS payment terminal or ATM machine by the user, a general payment or a payment with the benefits of discounts and events is performed. . According to paragraph 1,
The recognition unit
An AR promotion providing device that recognizes the real object through the terminal, either a mobile device or AR/MR glasses. In the method of providing AR promotions by an AR promotion providing device, which is a my data-based AR (Augmented Reality) marketing solution,
Recognizing, by a recognition unit, an actual object displayed through a camera of a terminal;
deriving promotional information about payment, discounts, and benefits of the actual object by analyzing object data about the actual object and my data about a user holding the terminal, by an information processing unit; and
Providing the promotional information as AR content near the actual object being displayed, by an AR content control unit.
A method of providing AR promotions including. According to clause 9,
The step of deriving the promotional information is
Brand name, product name, product size, product type, building name, POS payment terminal information and A method of providing an AR promotion, analyzing at least one target data among ATM device information and the my data, which is personalized financial data of the user holding the terminal. According to clause 10,
The step of deriving the promotional information is
An AR promotion providing method, characterized in that deriving the promotion information including the benefits of discounts and events to be provided by the actual target and card information capable of providing discounts and event benefits. According to clause 10,
The step of providing the AR content is
When the actual target is a sign, an AR promotion providing method that provides the promotional information that can provide benefits of discounts and events desired by the store as AR content. According to clause 10,
The step of deriving the promotional information is
When the actual target is a product, the target data and the my data are analyzed to extract at least one card information that can provide discounts and event benefits for the product, and the discount price, promotion price, and discount price that can be provided from each of the card information. and an AR promotion providing method that derives the promotion information including point information. According to clause 13,
The step of providing the AR content is
A method of providing an AR promotion, wherein AR content is provided including recommended product information that the user may prefer in relation to the product along with the promotional information that allows immediate payment for the product displayed on the terminal. According to clause 10,
The step of deriving the promotional information is
If the actual target is a POS payment terminal or ATM device, the promotional information regarding payment is derived using the my data,
The step of providing the AR content is
An AR promotion providing method that provides the promotional information as AR content and controls so that when the promotional information is placed in a POS payment terminal or ATM device by the user, a general payment or payment with the benefits of discounts and events is performed. . According to clause 9,
The recognition step is
A method of providing AR promotions, recognizing the real object through the terminal, either a mobile device or AR/MR glasses.

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