KR20020063439A - System for reserving electric sign advertisement on Internet and method for prviding reservation service of electric sign advertisement - Google Patents

Abstract

PURPOSE: A system and a method for reserving an electric signboard advertisement using the Internet are provided to form the electric signboard market regardless of the location and integrate the business to provide an advertisement service by constructing the e-marketing place for providing the electric signboard service. CONSTITUTION: The system comprises an Internet interface(110), a member registration tool(120), an advertisement data transceiver(130), an electric signboard searching tool(140), an advertisement editor(150), a contract and payment processor(160) and a storage(170). The Internet interface realizes a web interface function of processing the digital data communication and providing the web document information by connecting to the computers(300,400,400) through the Internet. The web document information is constructed in the storage as a database. The advertisement data transceiver constructs the electronic signboard database by receiving the electric signboard operation data from the electric signboard operation company computer. The electric signboard searching tool searches and displays the electric signboard operation information matching to the keyword inputted by the member company computer.

Description

System for reserving electric sign advertisement on Internet and method for prviding reservation service of electric sign advertisement}

The present invention relates to a billboard advertisement reservation system and a billboard advertisement reservation service providing method using the Internet, and more particularly, to connect a company and an advertising agency owning billboards with the general advertisement demand group through the Internet, and to reserve the billboard advertisement online. The present invention relates to a system and a method for mediating the provision of billboard advertising services by performing on behalf of various procedures such as application, contract, editing, payment and settlement.

An electric sign board is a kind of display means using a light emitting diode (LED). LED refers to a semiconductor device and a light emitting diode that emit light, and can display 256 million colors by combining red, green, and blue LED lamps for each unit pixel of an electronic display, and can bring a display effect closer to everyday image devices.

The electronic signboard may be operated in various ways, but is usually operated as an electronic signboard system composed of a control unit connected to a local area network (LAN) and an electronic sign display unit. The control unit is composed of a video data processing module, an audio data processing module, a PC, a display matrix (Matrix) processing module, and the like. The display panel includes various controllers, audio mixers and amplifiers, PCs, and display panels.

Display boards are categorized into outdoor electronic display boards, medium-sized electronic display boards in buildings, and small electronic display boards of vehicles.

Currently, in order to advertise billboards, general companies usually contract with advertising agencies in an offline business manner. In general, the advertising agency as a contract target is limited to an advertising service provider who owns a small display board, and the off-line business transaction has a lot of burden on the advertiser because it has an effect of increasing the additional cost.

In addition, in the off-line business transaction, there is a limit in contact between advertisers and advertising agencies, and the advertisement materials related to the performance of advertisements may be advertised due to the fact that the advertising material that the advertiser needs to prepare according to the service system of the advertising agency must be wrong. It leads to a uniform service that delegates to agencies.

Existing advertising trading methods also present problems when the owner of the electronic display board seeks to profit its own company and efficiently use the electronic display board by allocating the display time to other companies in addition to the time displayed for the company's product or company promotion. . It is difficult for an advertiser to find out which company's display board is installed in the location he wants or to discuss mutual opinions between companies, and it is difficult to find a display board of the size and display type desired by the advertiser.

Therefore, we have established an e-marketing place for the provision of billboard advertising services based on the inter-company e-commerce solution to integrate the work between companies to provide the advertising service, reduce the advertising cost, and provide a convenient service for the advertiser. The need is raised.

The provision of electronic signboard advertising services based on e-commerce solutions between companies is not limited to domestic advertising services, but also embraces the electronic signboard system scattered in various parts of the world. It is expected to help a lot.

The present invention was created to meet the needs as described above, by building an e-marketing place for the provision of electronic display advertising services based on the e-commerce solutions between enterprises to form the electronic display advertising market that is not restricted by locality through the Internet Electronic board advertising that integrates the business between companies that want to provide advertising services and enables advertisers to process all processes of online advertising such as searching, booking reservations, contracting, editing, payment and payment An object thereof is to provide a reservation system and a billboard advertisement reservation service method.

1 is a block diagram showing the overall configuration of an embodiment of a billboard advertisement reservation system using the Internet according to the present invention.

FIG. 2 illustrates a screen in which operating data of an electronic sign searched by a member is displayed on a member's computer through a search means provided by an electronic signboard reservation system using the Internet according to the present invention.

3 is an exemplary screen of a graphic tool provided to a member company by a slide production program loaded and executed by a billboard advertisement reservation system according to the present invention.

4 is an exemplary screen of a graphic tool provided to a user by a video editing program downloaded to a member company's computer by an electronic billboard advertising reservation system using the Internet according to the present invention.

5 is a flowchart illustrating a method of providing a billboard advertisement reservation service according to the present invention.

FIG. 6 is a flowchart illustrating a process of receiving and processing registration information from a member company in a billboard advertisement reservation service providing method according to the present invention.

7 is a step of searching and displaying an electronic board database according to a request for operation data of an electronic board of a member of the electronic sign reservation service according to the present invention; and signing an electronic sign advertising contract with a member online and requesting payment of an advertisement price to a financial company. It is a flow chart showing the steps in more detail.

8 is a flowchart illustrating a process of providing an advertising material editing means to a member company and receiving advertising image data edited by the editing means from a member company among the method for providing a signboard advertisement reservation service according to the present invention.

<Explanation of symbols for main parts of drawing>

100: billboard advertising reservation system 110: Internet interface

120: member registration means 130: advertising data transmission means

140: sign DB search means 150: advertising editing providing means

160: contract and payment processing means 170: storage means

200: Internet 300: billboard operator computer

400: member company computer 500: financial company computer

In order to achieve the above object, the billboard advertisement reservation system using the Internet according to the present invention is connected to the computer of the billboard operator, financial company and member through the Internet to process digital data communication and provide web document information to provide a web interface function Internet interface to realize; Member registration means for receiving registration information from the computer of the company that wants to display the billboard advertisement registration process as a member company; Advertisement data are received from the signboard operator's computer to build the signboard database, transfer the member's advertising data for signboard advertising to the signboard manager's computer, and modify the signboard database according to the change in the signboard schedule. Transmitting and receiving means; An electronic board DB search means for receiving a query from a member company's computer and searching and displaying an electronic board operation information corresponding to the query in the electronic board database; By loading the slide making program, a tool for making slides for billboard advertising, it is possible to edit the advertising materials through the member's computer with internet access. Ad editing providing means for enabling the editing of the material, and uploading the edited video advertising material from the member computer; Contract and payment processing means for receiving an electronic board selection information from a member company's computer, executing an advertising contract procedure, transmitting an advertising contract result to a computer of an electronic board operator, and requesting payment of an advertising charge to a computer of a financial company; And storage means for providing a storage space so that web interface information, member company registration information, and an electronic signage database can be constructed.

In order to achieve the above another object, the method of mediating the provision of the signboard advertising service through the Internet according to the present invention comprises the steps of: building a signboard database by receiving signboard operation data from the signboard operator; (b) processing the member company registration information, and searching the database of the signboard to provide the signboard operation data to the member company; (c) signing a billboard advertising contract with a member company online on behalf of a billboard operator, requesting a financial institution to settle an advertisement price according to the contract, and providing the contract result and the settlement result to the billboard operator; (d) providing a means for generating and editing advertisement material to member companies, and receiving advertisement edited material from member companies to obtain image data applicable to an electronic display; And (e) transmitting the image data to the electronic scoreboard operator through online.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of the billboard advertising reservation system 100 according to the present invention.

Figure 1 is a block diagram showing the overall configuration of an embodiment of a billboard advertising reservation system 100 using the Internet according to the present invention.

The billboard advertising reservation system 100 which mediates the provision of the billboard advertising service through the Internet 200 is the Internet interface 110, member registration means 120, advertising data transmission and reception means 130, billboard DB search means 140 Advertisement editing providing means 150, contract and payment processing means 160 and storage means 170 is composed of.

The internet interface 110 is connected to computers (300, 400, 500, respectively) of electronic signage operators, member companies and financial institutions through the Internet 200 to process digital data communication and provide web document information to realize a web interface function. The web document information is constructed as a web document database in the storage means 170.

Member registration means 120 receives the registration information from the computer of the company that wants to display the billboard advertising and register as a member company and stores the result as a member company database in the storage means 170.

Advertising data transmission and reception means 130 receives the signboard operation data from the signboard operator computer 300 to build a signboard database in the storage means 170. The signboard database includes the location of the signboard, the display color of the signboard, the display size, the format of the video file that can be supported by the signboard (for example, audio and video files such as JPG, AVI, MPEG, and ASX), the price of the advertisement display, and the location where the signboard is installed. It includes data such as the floating population and displayable time, and whenever there is a contract processing of a billboard advertisement or transmission and reception of advertisement data, the advertisement data transmission / reception means 130 upgrades the billboard database. For example, the advertisement reservation status information or the reservation information may be one of the frequently upgraded data.

Advertising data transmission and reception means 130 transmits the advertising material of the member company edited to display on the billboard to the computer of the billboard operator. At this time, the billboard advertising reservation system 100 according to the present invention provides the editing means to the member company's computer 400 to edit the advertising material, the function of providing the editing means will be described later. The advertisement data transmission and reception unit 130 transmits the edited data as described above, and then accesses the database of the signboard operator and grasps the change information of the signboard operation schedule to modify the signboard database of the system.

The signboard DB search unit 140 receives a query from the member company computer 400 and searches and displays a signboard operation information corresponding to the query in the signboard database.

At this time, the query word input to the signboard DB search means 140 may include not only text, but also selection information selected by the searcher through a web page provided by the system, and the aforementioned signboard operating data stored in the signboard database. It is input based on one or more of the above. For example, the electronic signage DB search means 140 may provide a web page containing a content requesting a member's computer to input a region name, a numerical value of the electronic signage, a moving population number, and a query meaning time. A series of still images (hereafter referred to as "slides" and slides may not have frames per second to appear like a movie), and the inclusion of audio material may also be included in the query criteria (e.g., Ad searchers can enter "3m * 4m in front of city hall 12-14 o'clock" into the search field and select the "No video and audio" field with the mouse).

FIG. 2 illustrates a screen in which operating data of a signboard searched by a member is displayed on a member's computer through a search means provided by the signboard advertising reservation system 100 using the Internet according to the present invention.

The advertisement editing providing means 150 loads a slide production program, which is a tool for producing a slide for advertising billboards, to enable the production of slides through a computer 400 of a member company connected through the Internet 200.

In order to load the slide production program, the advertisement editing providing means 150 uses the Common Gateway Interface (CGI). CGI is a standard protocol used in web servers to deliver user input data to applications and to return the results processed by applications to users. Therefore, not only the advertisement editing providing means 150 but also a means that needs to process the data input by the user on the web page will use this protocol. For example, in the case of the member registration means 120 described above, You will have to process membership registration information.

The slide production program loaded by the advertisement editing providing means 150 is a processing by a computer that functions as a tool for generating and editing text to be included in an advertisement slide, an editing tool for image data, and a setting tool for a slide page to be displayed at a predetermined time. Refers to a sequence of commands with the appropriate sequence number, which is a kind of external application.

3 is an exemplary screen of a graphic tool provided to a member company by a slide production program loaded and executed by the billboard advertisement reservation system 100 according to the present invention.

Referring to FIG. 3, the slide production program may generate text to be included in an advertisement slide by setting a font, color, size, and the like, and may load and write existing text into the program. In addition, the slide production program may set the number of slides per second to be displayed according to the amount of slides or according to a predetermined advertisement time, and provide a function of differentiating and editing each slide display time. Picture data is used by loading existing materials.

The advertisement editing providing means 150 downloads a video editing program, which is a tool for editing video advertising material, to a member company's computer. Through this program, the member company edits the advertisement material on his computer, and the edited video advertisement material is uploaded to the advertisement editing providing means 150.

Here, as described above, downloading the program itself to a member company's computer without loading an external application program using CGI is impossible to edit with an application program using CGI while the target object is connected to a web page. This is because it is a video file.

Video editing programs provide tools for creating and editing text that will be included in video advertising materials, tools for editing the size of the video screen with displayable billboard size, tools for time-editing video files to match the display time, and playback of video files. Refers to a sequence of sequenced instructions that are suitable for processing by a computer that functions as a set of executable tools, and ad editing providing means accesses the storage medium on which the application is recorded and downloads the program to the member's computer. .

The video editing program is downloaded, and the advertisement editing providing means 150 transmits the operation data of the corresponding billboard. The transmitted operation data is inserted into the program by the capturing function of the video editing program, and the program provides the user with the operation information of the signboard. In addition, the video editing program sets the operation information of the signboard as an editing standard so that the user does not make an error in proceeding with the video editing. For example, if you edit a video that does not meet the criteria (e.g., when the editing is completed because the display screen size or time has been exceeded due to user's mistake), the edited data is not uploaded to the system. Inform the user of any editorial errors.

4 is an exemplary screen of a graphic tool provided to a user by a video editing program downloaded to a member company's computer by the electronic billboard advertising reservation system 100 using the Internet according to the present invention.

The contract and payment processing unit 160 receives the electronic board selection information from the member company's computer 400, executes the advertising contract procedure, transmits the advertising contract result to the electronic board operator computer 300, and pays the advertisement price. Request to computer 500.

The storage unit 170 provides a storage space so that the above-described web interface information, member company registration information and an electronic sign board database can be constructed.

Hereinafter, with reference to the accompanying drawings will be described in detail a method for providing a billboard advertisement reservation service using the Internet according to the present invention.

5 is a flowchart illustrating a method of providing a billboard advertisement reservation service according to the present invention.

For the first time, the billboard advertising reservation system 100 receives the billboard operation data from the billboard operator to build a billboard database (S100).

6 is a flow chart illustrating in more detail a process (S200) of receiving and processing registration information from a member company in the method of providing a signboard advertisement reservation service according to the present invention.

Referring to FIG. 6, according to a user's web page access request, the billboard advertisement reservation system 100 provides a web interface (S210). Here, the user may be a general company that wishes to advertise on the billboard, or may be an individual, but the description will be made with the assumption that the advertiser is aimed at the company, assuming that the advertiser is an ordinary businessman. The billboard advertising reservation system 100 confirms whether or not the user is registered as a member company (S220), if the user is registered as a member (S260), and if not registered as a member company, registers a member company registration page. Display (S230). Member registration means 120 receives the member company information (S240) to build a member company database (S250), provides a member company login screen to check the identity to receive the service (S260).

7 is a step of searching and displaying a signage database according to a signage operation data request of a member of a signage advertisement reservation service providing method according to the present invention (S300) and signing a signage advertising contract with a member company online and paying the advertisement price. It is a flow chart illustrating in more detail the step (S400) of requesting a financial company.

According to FIG. 7, after the member company is logged in, the signboard DB search unit 140 displays the signboard advertisement reservation service providing page (S310), receives a query from a member company's computer (S320), and searches the signboard database (S330). ). The searched billboard operation data is displayed on the member company's computer (S340). Each service providing web page contains hyperlink information that enables a link to a web page provided to perform the following process.

The contract and payment processing unit 160 provides a linked page to the member company's computer by linking to the query input page for re-search if the member does not find satisfactory scoreboard information in the search results, and the member selects the billboard and advertises it. If the contract has requested a contract, the contract and payment processing means 160 concludes an online contract (S410). Next, the contract and payment processing means 160 transmits the result of the contract to the electronic board operator, and requests payment of the advertisement price according to the contract to the financial company (S420).

The contract and payment processing unit 160 checks whether the payment of the member company's advertisement is possible when the payment is processed as a result of the financial institution (S430), and provides the settlement result to the financial institution (S440) and checks whether the member's advertisement payment is possible. If payment is not possible as a result confirmed by the financial company, the search service of the signboard database is repeatedly provided to the member company through the hyperlink function as described above so that the search of the other signboard is possible (S430).

8 is a flowchart illustrating a process of providing an advertising material editing means to a member company and receiving advertising image data edited by the editing means from a member company among the method for providing a signboard advertisement reservation service according to the present invention.

After the contract and payment process is finished, the advertisement editing providing means 150 provides the member company with the means of generating and editing the advertisement material, and receives the advertisement editing material from the member company to obtain image data applicable to the electronic display (S500). The detailed process of providing the means of editing the advertisement materials and receiving the edited materials is as follows.

When the member company adopts the slide method in displaying the advertisement on the electronic display board (S505), the advertisement editing providing unit 150 loads the slide production program and provides it to the member company's computer 400 connected through the Internet 200. (S510), and then load the signboard operation data from the storage means (S515). At this time, the reason for loading the signboard operation data is to remind the program user of the editing criteria of the advertisement material and to prevent incorrect editing due to a mistake.

The user creates a billboard for advertising billboards in a state of being connected through the Internet (200) (S520), and the advertisement editing providing means (150) loads and stores the produced advertisement material from an application program (S550). This can be done by the user completing the editing process and then clicking the Save button provided in the program's file saving tool.

When the member company adopts the video system to display the advertisement on the electronic display board (S505), if the member company has the video data file for the advertisement (S525), the advertisement editing providing unit 150 downloads the video editing program to the member company's computer. In operation S530, the member company uploads the video data edited by the video editing program online (S545) and stores the data (S550). However, if the member company does not have a video data file for advertising (S525), the advertising editing providing means 150 receives video analog data (e.g., tape to video, etc.) offline from the member company to convert to a digital data file In addition, the converted video file is transferred to the member company's computer together with the video editing program and the corresponding electronic board operating data (S540), and the video data edited by the video editing program is uploaded online by the member company (S545) and stored ( S550). Finally, the advertising data transmission and reception means 130 transmits the image data to the electronic display through the electronic display board and modify the electronic display board database according to the changed electronic display operation schedule (S600). In addition, the billboard advertisement reservation service providing method may further include a procedure for periodically checking online whether the transmitted video material is displayed in accordance with the contract contents.

The present invention has been described above with reference to the preferred embodiments, which are merely examples and are not intended to limit the present invention, and those skilled in the art to which the present invention pertains do not depart from the essential characteristics of the present invention. It will be appreciated that various modifications and applications are not possible that are not illustrated above. For example, each component specifically shown in the embodiment of the present invention can be modified. And differences relating to such modifications and applications will have to be construed as being included in the scope of the invention defined in the appended claims.

According to the present invention, in the provision of electronic signboard advertising services to build an e-marketing place based on the inter-company e-commerce solution to integrate the work between companies to provide advertising services, reduce advertising costs and provide a convenient service for advertisers You can do it.

In addition, through the Internet, it is possible to efficiently manage the display boards of various places, provide more companies with the opportunity to use the display board advertisement, and the display board system that is not limited to the domestic advertising service area, but scattered in various places abroad. It will be able to help domestic companies' overseas promotion and overseas advertising of domestic products.

Claims (12)

In the system for mediating the provision of billboard advertising services over the Internet, An internet interface connected to a computer of an electronic board operator, a financial company, and a member company through the Internet to process digital data communication and provide web document information to realize a web interface function; Member registration means for receiving registration information from the computer of the company that wants to display the billboard advertisement registration process as a member company; Receiving the signboard operation data from the computer of the signboard operator to build a signboard database, and transmits the advertising material of the member company edited for the signboard advertising to the signboard operator's computer, modifying the signboard database according to the change of the signboard operation schedule Advertising material transmission and reception means; An electronic board DB search means for receiving a query from a computer of the member and searching and displaying an electronic board operation information corresponding to the query in the electronic board database; By loading the slide production program, which is a tool for making slides for billboard advertising, it is possible to edit the advertising materials through the member company's internet connection, and download the video editing program, which is a tool for editing the video advertisement materials, to the member's computer. Advertisement editing providing means for uploading the edited video advertisement material from a member company's computer; Contract and payment processing means for receiving an electronic board selection information from the member company's computer, executing an advertising contract procedure, transmitting an advertising contract result to the computer of the electronic board operator, and requesting payment of the advertisement price to the computer of the financial company; And The display board advertisement reservation system using the Internet, characterized in that it comprises a storage means for providing a storage space for the web interface information, member company registration information and the billboard database. According to claim 1, wherein the electronic sign database is built in the storage means Data of any one or more of the location of the signboard, the display color of the signboard, the display size, the format of the image file that can be supported by the signboard, the price of the advertisement display, the number of floating population where the signboard is installed, the displayable time, the advertisement reservation status information or the reservation information Billboard advertising reservation system using the Internet, comprising a. According to claim 1, wherein the electronic sign DB search means Display board advertisement reservation system using the Internet, characterized in that for searching the query received from a member company computer based on any one or more of the information contained in the electronic signage database of claim 2 based on the data. The method of claim 1, wherein the slide production program A program that functions as a tool for generating and editing text to be displayed on an advertisement slide, an editing tool for image data, and a tool for setting a slide page to be displayed at a predetermined time, which is recorded in a computer-readable storage medium and accessed by the storage medium. Billboard advertising reservation system using the Internet, characterized in that the loading by the advertisement editing providing means. According to claim 1, wherein the video editing program Tools for creating and editing text to be included in video advertising materials, tools for editing the size of a video screen with a displayable display size, tools for time-editing a video file to match the available display time, and a set of actions related to playing a video file. A program for functioning a tool, recorded on a computer-readable storage medium, the advertisement display system using the Internet, characterized in that downloaded to the member company's computer by the advertising editing providing means accessed to the storage medium. The method of claim 4, wherein the slide production program In the state where the advertisement editing providing means is loaded into the advertisement editing providing means, when the advertisement operation information on which the advertisement material is to be displayed is read from the storage means, the operation information is captured and displayed to a program user, and the operation information of the electronic display operation is generated. Billboard advertising reservation system using the Internet, characterized in that by setting so that the user does not make an error in proceeding with the slide production. The method of claim 5, wherein the video editing program In the state of downloading to the member company's computer by the advertisement editing providing means, if the operation information display board is displayed on the member company's computer, the downloaded operation information is captured and provided to the program user and the operation information Display advertising advertising system using the Internet, characterized in that by setting the production standard so that the user does not make an error in the process of editing the video. In the method of mediating the provision of billboard advertising services over the Internet, (a) receiving a signboard operation data from a signboard operator to build a signboard database; (b) processing the member company registration information, and searching the database of the signboard to provide the signboard operation data to the member company; (c) As the member selects a signboard, the contractor signes an online sign advertising contract with the member company on behalf of the signboard operator, commissions the financial company for payment of the advertisement price according to the contract, and provides the signing result and the settlement result to the signboard manager. step; (d) providing a means for generating and editing advertisement material to member companies, and receiving advertisement edited material from member companies to obtain image data applicable to an electronic display; And (e) a method of providing an advertisement billboard reservation service using the Internet, comprising the step of transmitting image data to an electronic scoreboard operator through online. The method of claim 8, wherein step (c) (c1) if payment is possible as a result of confirming whether the payment of the member company's advertisement price is possible, providing the contract result and the payment result to the electronic scoreboard operator; (c2) if the payment is not possible as a result of confirming whether the payment of the member company's advertisement payment is possible, the method further includes repeatedly providing a search service of the electronic signage database to the member company so as to search another electronic sign. Method of providing a billboard reservation service for advertising using the Internet. The method of claim 8, wherein step (d) If you use the slide method to display ads on the billboard, (d1) loading the slide production program to enable the production of the slide through a computer of a member company connected through the Internet; (d2) capturing the signboard operation information by the slide production program by loading the signboard operation information; (d3) A method for providing a billboard for advertising using the Internet, characterized in that it further comprises the step of storing the advertising slide produced by the operator of the member company computer. The method of claim 8, wherein step (d) If you use video to display your ads on billboards, (d1) If the member has a video data file for advertising, Downloading a video editing program and corresponding electronic board operation information to a member company's computer and uploading and storing the video data edited by the video editing program from a member company online; (d2) If the member company does not have a video data file for advertising, Receives video analog data from member companies offline and converts them into digital data files, transfers the converted video files to member computers along with video editing programs, and downloads video data edited by video editing programs online from member companies. The method of providing an advertisement billboard reservation service using the Internet, characterized in that it further comprises the step of receiving and storing. The method of claim 8, wherein step (e) And a step of modifying the signboard database according to the changed signboard operation schedule and confirming whether the transmitted video data is displayed in accordance with the contract details.