HRP20010718A2 - System and method for internet advertisement using monitor including main display and sub display - Google Patents

Description

The technical part

This invention relates to a system and method of advertising via the Internet using a monitor with a main and secondary display, and more specifically to a system and method of Internet advertising using a monitor with a main display and a secondary display located on a part of the monitor that is not the part on which the main display is located, and the secondary display is configured to display multiple means of communication in order to display information on the main display related to the user's selection of the preferred means of communication, thereby allowing the user to always see the advertisements shown on the secondary display, regardless of whether is on the main display of the monitor a web page obtained by a web browser, e.g. Internet Explorer or Netscape, which improves the effect of advertising.

Background

In recent years, the number of Internet users has been growing rapidly. Because of such rapid growth, Internet advertising was launched. Due to the increased number of Internet users in recent times, who could become potential consumers, Internet advertising markets have grown rapidly in a relatively short time compared to traditional media such as TV, newspapers and magazines.

A number of different methods of Internet advertising are proposed. For example, an internet procedure using banners is proposed. According to this procedure, the content of an advertisement is displayed in the form of a graphic box, a so-called "banner", between pieces of textual information on the user's monitor screen when the user has access to the desired Internet location (site). When the user clicks on the displayed flag, he gets a detailed view of the ad. Otherwise, the user is directly connected to the web site of the flag advertiser. In addition, there are advertising procedures such as the cooperative advertising procedure, in which all locations with cooperative mutual relations provide links that enable the user to access other locations, then the ad appearance procedure in which the content of an ad is displayed every time the user accesses a new location , and the procedure used by electronic mail (e-mail) in which an e-mail with the content of an advertisement is sent uninvited from time to time to the user account of the Internet user.

However, according to the conventional methods of Internet advertising mentioned above, the ad is shown to the user only when he accesses the affiliate site or when he clicks on the affiliate banner. When the user leaves the respective location (site), the ad disappears. In this way, only a temporary advertising effect is obtained. Therefore, with conventional methods of Internet advertising, the effect of advertising gradually weakens. Moreover, it may happen that the user is reluctant to view the displayed ad because it is sent to him one-sidedly. Because of this, there may even be a negative advertising effect.

Also, with most conventional internet advertising methods, the ad can consist of text, a graphical still image or a simple animation due to the limited area and limited time of the ad display, so it is irregular and unpolished. Therefore, the user's attention can only be attracted during a limited period of time, which leads to a gradual decrease in the effectiveness of advertising. The ad display space proportionally reduces the user's workspace, which is inconvenient for the user.

Presentation of the invention

This invention arose as a result of the above-mentioned problems encountered in conventional advertising, and its goal is to provide a system and process of Internet advertising using a monitor consisting of a main display and a secondary display placed separately from the main display so as not to interfere with the graphical user interface environment (GUI) for displaying information while simultaneously removing time and space restrictions, and the secondary display also has user-friendly functions and functions for managing advertising schedules, which enables systematic and dynamic broadcast of advertisements.

On the one hand, this invention provides an Internet advertising system consisting of: a number of user computers configured to access the Internet, and each user computer having a monitor that serves as a display means and consists of a main display for displaying the main content of the program processing by which the user also serves a secondary display for displaying the environment of the graphical user interface of the user's computer, then a number of connection means that enable connecting the user's computer to web pages connected to the respective connection means, and an image processing unit that drives the main and secondary displays; as well as a system server that supplies each user computer with various information and various means of connecting each user computer via the Internet to display information on a secondary display together with information coming through the connection means; and a plurality of information servers connected to the system server, each information server being a single object by means of which each user computer is connected to the connection establishment means.

On the other hand, the present invention provides a method of Internet advertising consisting of the following steps: construction of a network using user computers, each of which has a monitor consisting of a secondary display configured to display advertising data and a main display configured to display the main content of the processing of the associated user computer, then a number of information servers configured to transmit advertising data and content information, and a system server configured to transmit advertising data and content information coming from the information server to the user's computers, thus enabling the display of the transmitted data and information on the corresponding side displays of the user's computers; then entering various information and various advertising data that will be displayed on the secondary display that every user's computer has and that come from the information server; further registration as subscribers of users who have access to the system server; and transferring the entered advertisement data to the user's computers, by means of which the advertisement data is displayed on the corresponding displays of the user's computers.

In accordance with the present invention, the monitor of each user computer consists of a main display and a secondary display, each of which displays different content. Advertisements and links are shown on the secondary display. With such a configuration, the user is easily connected to the information server through the associated advertisement or connection means displayed on the secondary display. In accordance with such connection, the desired information is displayed on the main display, so that the user can get this information.

Therefore, it is possible to improve the advertising effectiveness of the ads that are displayed on the secondary display. The means of connection can also be used as means of advertising. In this way, the maximum advertising effect is achieved.

Brief description of the drawing

The above objects and other features and advantages of the present invention will become more apparent when the following detailed description is read in conjunction with the drawings.

Figure 1 is a flow diagram showing the configuration of an Internet advertising system that includes one monitor with a main display and a secondary display in accordance with the present invention;

Figure 2 is a flow diagram showing a user computer to which an Internet advertising system in accordance with the present invention is applied;

Figure 3 is a flow diagram showing one Internet advertising process where a monitor is used in accordance with the present invention;

Figure 4 is a flow diagram showing the process of processing advertising data depending on whether the user's computer is on-line, in accordance with the present invention;

Fig. 5 is a flow diagram showing a procedure in which a user uses a secondary display in accordance with the present invention;

Figure 6 shows a procedure for processing advertising data provided by an advertiser in accordance with this invention;

Figure 7 is a flowchart showing the format of advertising data;

Fig. 8 is a flowchart showing a process for using data fields belonging to the advertising data shown in Fig. 7;

Figure 9 shows a configuration of a window displayed on a secondary display in accordance with the present invention;

Figure 10 shows the web page that appears on the main display when a banner displayed on the secondary display, to which the web page is connected, is selected; you

Figure 11 shows the video window that appears on the main display enlarged with respect to the video window displayed on the secondary display when the video window on the secondary display is selected.

The best way to use this invention

In the description that follows, this invention will be described in more detail, relying on the examples shown in the attached drawings.

As shown in Figures 1 and 2, an Internet advertising system in accordance with the present invention includes a plurality of user computers 10 configured to access the Internet. Each user computer 10 as a means of display has a monitor 70 consisting of a main display 74 for displaying the main content of the processing of the program used by the user, and a secondary display 72 for displaying the graphical user interface (GUI) environment of the computer 10, and a number of means for connections that enable the connection of the user's computer 10 with web pages associated with these means of connection. The Internet advertising system also includes a system server 30 for supplying each user computer 10 with various information and various means of connection via the Internet, thereby displaying not only such information, but also information obtained through those means of connection, and a plurality of information servers 40 and 44 connected to the system server 30. The information servers 40 and 44 are objects to which the user computer 10 is connected with associated connection means. Information servers 40 and 44 have information databases (DB) 42 and 46 .

Each user computer 10 has a configuration essentially similar to that of a general purpose computer running a web browser. However, the configuration of each user computer 10 differs mainly from that of a general purpose computer in that the monitor 70 consists of a main display 74 and a secondary display 72, as mentioned above. In accordance with one embodiment of the present invention, the main display 74 is made of a cathode ray tube (CRT), while the auxiliary display 72 is made of a liquid crystal (LCD). Of course, other configurations can be used for these main and secondary displays.

As shown in line 2, each user computer 10 has both a control unit 50 which may be a central processing unit (CPU), and an image processing unit 60 configured to operate a monitor 70 including a main display 74 and a secondary display 72. Processing Unit 60 has a function for separating the data on the display that comes out of the control unit 50, into those for display on the main display 74 and those for display on the secondary display 72, and the output of these separated data on the main display 74 and the secondary display 72.

The image processing unit 60 is a video graphics card (VGA). One VGA card can be used for the image processing unit 60, which has the function of controlling two monitors. Alternatively, two VGA cards can be installed in the user computer 10, each driving one monitor.

The camera 76, for taking an image of an object, is mounted on the monitor 70 on the left side of the secondary display 72, which is located on the upper diet of the monitor 70. The camera 76 is electrically connected to the control unit 50. A microphone 78 is also placed on the right side of the auxiliary display. 72. The microphone 78 is electrically connected to the sound card 64 located in the user computer 10.

The user computer 10 also has a TV/radio reception card 58 for receiving TV and radio signals. The TV signal received by the user's computer 10 via the TV/radio card 58 can be displayed on the secondary display 72 or the main display 74 according to the user's choice.

In Figure 2, reference numeral 52 denotes a communication module such as a modem, 54 an input device such as a keyboard or mouse, 56 a memory such as RAM or a hard disk (HDD), and 66 a speaker for outputting sound signals from the sound card 64.

The system server 30 includes a news server 31 for accessing various news provider websites for searching news, a news database 23 for storing news generated by the news server 31, an advertisement server 33 for delivering to the user computer the advertisement data displayed on the secondary display 72 of the user computer 10, an ad database 34 for storing advertising data coming from an ad server 33, a media server 35 for supplying audiovisual data for display on or selection via the auxiliary display 72, and a media database 36 connected to the media server 35 and configured to obtain media data for the media server 35. The system server also includes a web server 20 for connecting the system server 30 to the Internet and for managing the home page for the user, a home page database 37 for storing data necessary for managing the home page and a subscriber database 38 for storing information information about subscribers who are registered users connected via the corresponding user computers 10 to the system server 10.

The information servers, designated by reference numerals 40 and 44, include a plurality of advertiser servers 40 operated by their respective advertisers delivering advertisements, and a plurality of content servers 44 for obtaining content information. Advertiser database 42 is connected to each advertiser server 40 to store advertisement data for advertiser server 40. Content database is also connected to each content server 44 to store information for information server 44.

The present invention also provides an internet advertising method using the aforementioned internet advertising system including a monitor consisting of a main display and a secondary display in accordance with the present invention. Now we will describe this internet advertising process in detail.

In order to use the method of Internet advertising with the aid of a monitor consisting of a main and a secondary display in accordance with the present invention, it is first necessary to construct a network using user computers 10, each of which has a monitor 70 consisting of a secondary display 72 configured to display data advertisement, and the main display 74 adjusted to display the main processing content of the associated user computer 10, the information servers 40 and 44 that obtain advertisement data and content information, and the system server 30 adapted to the transmission of advertisement data and content information obtained from the information servers 40 and 44, to the user computer 10, which enables the display of transferred data and information on the associated secondary displays 72 of the user computer 10.

As shown in line 3, the internet advertising method includes a step S10 for entering various information and various advertising data, which will be displayed on the side display 72 of each user computer 10, and coming from the information servers 40 and 44, then a step S11 for registering as a subscriber of those users who have access to the system server 30, step S12 to set the display setting data, such as the display position, display size, and display time for each advertisement data registered in step S10, related to displaying the advertisement data on the secondary display 72 of each of the user's computer 10, step S13 for the status and loading of the set data for setting the display, step S14 for the status of the registered advertisement data on the secondary display 72 of each user's computer 10, and checking whether the user's computer 10 displays the sent advertisement data on the secondary display 72, further step S15 which allows the user to select the desired one of the object on the secondary display 72 of the associated user computer 10, and step S16 for displaying data on the web page associated with the object selected by the user on the main display 74 of the associated user computer 10.

In accordance with the present invention, during the reception of advertising data via the Internet, a desired amount of advertising data can be stored in a backup memory, such as an HDD, of the memory 56 of the user computer 10. In this case, it is possible to load the stored advertising data in an interrupted state. communication to display ad data. In this way, the effect of advertising is obtained not only in the online state but also in the offline state.

In accordance with the present invention, the constituent members of the network are classified as advertisers who submit ad requests, system server operators who upload advertisements for a fee, and users (subscribers) connected to the system server 30 to view information, including advertisements, provided by the system server 30.

In accordance with the present invention, advertisements are always displayed on the secondary screen 72 of the user's computer connected to the system server 30 via the Internet. The advertising data displayed on the secondary display 72 may be periodically changed in accordance with the advertising schedule management program.

Advertisements are displayed on the secondary display 72 of the user computer 10 in accordance with the advertisement display process illustrated in line 4.

According to this ad display procedure, first at step S20 when the user computer 10 is turned on, it is determined that the user computer 10 is online. When the user computer 10 is offline, the control procedure proceeds to step S201. However, when the user computer 10 is online, at step 21 an attempt is made to connect that user computer 10 to the Internet via the ISP server that is the provider of the Internet communication network. At step 21, the user's identity is checked. Namely, the user computer 10 is connected to the identification system implemented on the network server 20 of the system server 30, so that the identity verification system determines whether the user can use the services of the system server 30.

When it is determined that the user is an identified subscriber, then at step S22 it is determined whether the advertisement data has been updated. If the advertisement data is updated, the control procedure proceeds to step S23. At step S23, the advertisement server 33 transmits the advertisement data to the user computer 10 (step S22). The user computer 10 then receives the transmitted advertisement data (step S23). If, however, the advertisement data has not been updated, the control procedure continues according to the command S201.

The advertisement data applied at step S23 is then partially or completely stored in the memory 56, such as the HDD, of the user computer 10 (step S24). at the same time, the applied advertising data is uploaded to the user computer 10 (step S25). The advertisement data is continuously displayed on the secondary display 72 in accordance with the loading (step S26). The procedure described above is repeated at specified time intervals according to the ad scheduling driver, to effect an update of the ad data displayed on the secondary display 72.

When the user computer 10 is subsequently switched to an off-line state, in which advertisement data cannot be received due to a communication obstacle or communication interruption, step S201 is also performed. At step 201, the advertisement data stored in the memory 56, such as the HDD, of the user's computer 10 is loaded and displayed on the secondary display 72.

As shown in Figure 7, each applied ad consists of a basic part 80 and an additional part 85. The basic part of the ad 80 contains fixed information, i.e. the character code (code) of the ad 81, the data of the ad 82, for example an image or characters, which will conveniently be displayed on the secondary display 72, and connection information 83 for calling up a web page that provides detailed information associated with the ad in response to the associated user input signal.

Additional advertisement part 85 contains variable information, i.e., time data 86 as a reference for transmitting the advertising schedule management program, display position data 87 for determining the position of displaying the ad, evaluation information 88 for determining the effectiveness of the ad, etc.

Now, related to Figure 5, we will describe the procedure for displaying ads with the above-mentioned data format.

After a series of processing steps for receiving advertisements, i.e., communication link step S30, user identity verification step S31, display setting step S32 for the secondary display 72, and advertising data display step S32 on the secondary display 72, the advertisements displayed on the secondary display 72 are performed. are in a state of waiting for the input signal of the user (step S34).

When the user presses the mouse (step S36), the key value of the input signal and the object selected by the input signal are first analyzed according to the calling program. When the selected object has text call data containing web code (code), i.e., connection data, the web browser is loaded on the main display 74 of the user computer 10 (step S37). Then, the web page connected via the link data is loaded (step S38).

On the other hand, when the selected object contains a sub-menu without a web tag, the necessary elements of the sub-menu are sequentially selected to execute the questioning procedure in a sequential manner. Upon completion of the questioning procedure, the web page or desired program is loaded onto the main display 74 of the user computer 10 (steps S361, S362, S3611, S3612 and S3613).

Figures 6 and 8 are diagrams illustrating the procedure that executes the advertising task and the procedure of displaying the advertisement managed by the server operator of the system 30. As shown in line 6, the advertiser's requests for advertisements are first collected (step S40). After that, a plan is determined according to the advertising schedule, size and display position for each requested ad (step 41). Furthermore, a desired design is created for each requested advertisement which is then stored in the advertisement database 34 (step S42). When there is updated information, the control procedure returns to step S42 to update the advertisement data based on the updated information (step S43).

When it is determined at step S43 that there is no updated information, the control procedure proceeds to step S43. At step S43, it is determined that the desired advertisement will be displayed. This is determined in accordance with the previously set program. If an advertisement is to be displayed, the data of that advertisement is transmitted to the user (subscriber) connected to the system server 30 (step S45). As mentioned above, the submitted advertisement data is then stored in the user computer 10 while simultaneously being periodically displayed on the secondary display 72 of the user computer 10 at set time intervals.

The condition for displaying the advertising data on the secondary display 72 is determined according to the advertising schedule coming from the associated advertiser together with the advertising data. Thus, advertising data is displayed under display conditions that change periodically in accordance with the advertising schedule.

Figure 8 is a flow chart illustrating the process of classifying users into two different groups according to characteristics in order to sort ads into different groups that satisfy those user groups so that advertising data is transmitted only to the related user group, thus increasing the effectiveness of advertising.

According to this procedure, the system server 30 is first connected to the Internet and first executed (step S50). After that, the system server 30 has access to the advertisement servers 40 and the content servers 44 through the web server 20 (step S51). The system server 30 then collects the advertiser's ad requests (step S52). The ad server 33 then connects to the host server computer (step 53). Under these conditions, the control procedure proceeds to step S54. At step S54, advertisements are classified into those corresponding to previously set user groups based on the content of those advertisements. Each ad is then transmitted to the associated user group or user groups under a condition that determines the display time, type, and position of each ad (step 55).

The advertising data sent to the user is then displayed on the secondary display 72 (step S56). It is then determined whether the display time should be changed and whether the content of the ad should be changed. When the display time is changed, the control procedure returns to step S55 to change the advertising time (step S57). When the content of the ad is changed, the control procedure returns to the ad sorting step S58.

The classification of users by properties can be based on the results of an analysis made for certain ad data according to the number of mouse clicks, the frequency of news searches and the frequency of content use.

Figure 9 shows the configuration of the window displayed on the secondary display 72 of the monitor 70 electrically connected to the user's computer 10. As shown in Figure 9, the secondary display 72 is located in the upper left part of the window on the home page banner 90. Secondary display 72 it is also located on the upper middle part of the same window as the video window 91 for displaying video advertisements or TV signals sent via the TV/radio card 58.

A group of flags (banners) 92 is located on the left side of the secondary display window 72. Each of the flags 92 serves to connect the user's computer 10 to the associated information server with one click of the mouse. The secondary display 72 is also located on the right part of the same window, with a larger number of connection means 94 in addition to the connection addresses for various services. Above the connection means 94 is a clock window 93 which displays the clock and calendar. The URL input window 97 is located below the video window 91. The URL input window 97 allows the user to directly enter a URL Internet address.

The media control panel 96 is located between the video window 91 and the URL input window 97. The media control panel 96 serves to connect the user computer 10 to the control panel of the video file or webcasting center. Below the URL input window 97 is an ad window 98 with a display relatively larger than each banner 92 displayed on the left side of the side display window 92 and displaying a video or still image ad. To the right of the ad window 98 is an event window 95 that displays information about online games, real-time games, or events.

A number of icons 99 associated with programs frequently used by users are located below the ad window 98. When a selected icon 99 is clicked, the program associated with it is launched and its contents are displayed on the main display 74. Below the icon window 99 is a news window 100 that displays news coming from the news server 31 by scrolling from side to side or up.

If necessary, the arrangement of the various windows shown on the secondary display 72 can be changed accordingly.

Now, using Figures 10 and 11, we will describe in detail how to use the windows shown on the side display 72.

Figure 10 shows examples of displays associated with selected advertisement banners 92 located below the home page banner 90. For example, when clicking on the "MBC (Munhwa Broadcasting Corp.)" banner 92, located in the upper left portion of the secondary display window 72, the main display 74 shows the home page 92-1 of the MBC connected to the user's computer 10 via a web browser.

Figure 11 shows the maximum video window on the main display 72. When the window 91 of the secondary display 72 is clicked, the video with the same content as the video window 91 is displayed enlarged on the main display 74 to the maximum display size.

The video displayed on the video window 91 comes from the media server 35. Alternatively, the video window 91 may display general TV signals traveling over the air or cable TV signals received via the TV/radio reception card 58. In this second case, the TV/radio the card 58 is operatively connected to the image processing unit 60 of the user computer 10.

In order to achieve the maximum efficiency of using advertisements and other information obtained in accordance with this invention, it is necessary to increase the number of users who have a monitor configured in accordance with this invention.

This requirement can be met by using the following scheme.

First, a cartel can be formed consisting of a system management company that operates the system server 30, a communications network provider, i.e., an Internet Service Provider (ISP), each of which operates a single communications network to the Internet, monitor manufacturers that produce monitors configured in accordance with with this invention, and advertisers who request that their ads be displayed on the secondary display 72 of the monitor 70.

After the establishment of the cartel, funds are collected from investors. Monitor manufacturers are encouraged to produce the monitors 70 of this invention. The monitors 70 produced are then distributed free of charge or with a subsidy or discount or no charge to users in connection with the billing of communication services, in order to collect the maximum number of groups using the monitor 70.

The success of the project to which this invention relates depends on the number of user groups using the monitor 70. Accordingly, it is important to distribute the maximum number of monitors 70 to the users. This can be more easily achieved by distributing the 70 monitors to users free of charge, but then the problem of an extremely high initial investment arises. In this sense, the services that will be provided to users can be qualitatively and quantitatively controlled in accordance with the development of this project.

If the maximum number of users is collected, it is possible to fix the maximum ad price that advertisers will pay. Therefore, an increase in profit is achieved, which can contribute to the improvement of the quality of services for customers.

Thus, it is possible to improve the quality of the advertisements displayed on the secondary display 72 and the information provided by the companies providing the information and connected by various means of communication. Such an improvement in the quality of information can lead to an increase in the number of user groups.

Therefore, improving customer service leads to increased profits.

Applicability in industry

As seen from the above description, the present invention provides a system and method of Internet advertising using a monitor with a main display and a secondary display mounted separately from the main display and adapted to continuously display advertisements. The Internet advertising system continuously displays various ads when it is on, thus removing time and space limitations, which results in maximum advertising efficiency. The system and procedure of Internet advertising provides users with a new working environment that can increase work efficiency. It is also an advantage that the necessary information can be obtained.

The Internet advertising system and process also facilitate the function of managing subscribers as well as the function of broadcast management, thanks to which selective advertising is achieved to specific users at specific times. Thus, the intentions of the advertiser can coincide with the needs of the user. Thus, the advantage is the elimination of unnecessary increase in advertising costs. In addition, it is possible to provide users with more useful information.

Although selected portions of the present invention are shown for illustrative purposes, those skilled in the art will appreciate that various modifications, additions, and substitutions are possible while retaining the scope and spirit of the present invention set forth in the following claims.

Claims (22)

1. Internet advertising system characterized by the fact that it consists of: - a large number of user computers configured for Internet access, each user computer contains: a monitor that serves as a means of display and consists of a main display for displaying the main content of the processing of the program used by the user and a secondary display for displaying the graphical user interface of the user's computer, a large number connection means adapted to connect the user's computer to web pages connected by the associated connection means and the image processing unit that drives the main and secondary displays; - a system server that supplies each user computer with various information and various means of connection via the Internet and displays this information on a secondary display together with information sent via the means of connection; you - a large number of servers for obtaining information connected to the system server, and each of the information servers is an object by means of which each user's computer is connected by connection means. 2. Internet advertising system according to claim 1, characterized by the fact that: - news server for accessing websites of news suppliers so that news can be searched; - news database for storing news received from the news server; - an ad server for supplying each user's computer with ad data displayed on the secondary display of the user's computer; - an ad database for storing advertising data coming from the ad server; - media server for sending audiovisual data that will be displayed on or selected via the secondary display; - the media database connected to the media server and adjusted for the state of the media data on the media server; - web server for connecting the system server to the Internet and for managing the home page for users; - home page database for storing data needed to manage the home page; you - subscriber database for storing information about subscribers who are registered users connected via the respective user computers to the system server; 3. Internet advertising system according to claim 1, characterized in that the image processing unit is set to simultaneously run the main and secondary displays of each user's computer. 4. Internet advertising system according to claim 1, characterized by the fact that it further contains: - a special image processing unit that drives the secondary display and is located in every user's computer; 5. Internet advertising system according to claim 1, characterized in that each user computer further contains a TV/radio module for receiving TV signals and radio signals. 6. Internet advertising system according to claim 1, characterized in that the monitor of each user's computer further contains a camera adjusted to raise an image of an object and a microphone for inputting sound into the user's computer. 7. Internet advertising system according to claim 1, characterized in that the plurality of information servers includes a plurality of ad servers, a plurality of content servers that obtain information about the content, and a plurality of databases connected to the ad servers. 8. Internet advertising system according to claim 1, characterized in that the main and secondary displays of the monitor of each user's computer consist of a combination of a cathode ray tube and a liquid crystal display, a combination of a liquid crystal display or a combination of a display with cathode ray tubes. 9. Internet advertising system characterized by the fact that it contains the following steps: - assembling a network with user computers, each of which has a monitor with a secondary display adapted to the display of advertising data and a main display adapted to display the main content of the processing of the user computer connected to it, then a large number of information servers configured to obtain advertisement data and content information and system servers configured for sending advertising data and information about the content, which come from the information server to the user's computers, thereby enabling the display of the transferred data and information on the corresponding secondary displays of the user's computers; - entering different information and different advertising data that will be displayed on the secondary display of each user's computer, which come from the information server; - registering users with access to the system server as subscribers; you - transfer of entered ad data to the user's computer with the display of advertising data on the associated secondary displays of the user's computer. 10. The Internet advertising procedure in accordance with claim 9, characterized in that the step of transferring the entered ad data to user computers in addition to displaying the ad data on the associated secondary displays of the user computers further includes the steps of storing the ad data on each user computer and loading and displaying the stored ad data when the corresponding computer is not online (off-line), so advertising can take place not only when the computer is online (on-line), but also when it is not. 11. Internet advertising procedure according to claim 9, characterized in that the advertisement data placed on each user's computer and displayed on the secondary display of the user's computer have a format consisting of a basic part with basic data including data for the ad and an additional part with information indicating properties ad data. 12. Method of internet advertising in accordance with claim 11, characterized by the fact that: - the basic part of the advertising data contains the character code (code) of the ad that points to the registered character code of the ad data, then the data for the ad with the image of the characters that will actually be displayed on the secondary display and the link data to call the website with detailed information related to the data advertisement in response to the user's corresponding input signal; you - the additional ad data part contains time data that indicates the transmission of the advertising schedule management program, displays location data for determining the display position of the ad data, and evaluation information for determining the effectiveness of the advertising data. 13. The method of internet advertising according to claim 9, characterized in that the step of transferring registered advertisement data to the user's computer in addition to the display of the advertisement data on the associated secondary displays of the user's computer further includes a step by which, after the user selects one of the objects displayed on the secondary display of the associated user's computer , displays the selected web page or data associated with the selected object. 14. Internet advertising procedure according to claim 13, characterized in that the step of selecting one of the objects on the secondary display contains the following steps: - if the user presses the mouse, then it analyzes the key value of the entered signal and the object selected by the entered signal in accordance with the calling program; - if the selected object has data for calling the text containing the web code (code), i.e. data for the connection, then it loads the web browser on the main display of the associated user computer; - loading of the web page connected using data to establish a connection to the main display of the associated user's computer; - if the selected object contains a submenu without a web sign, then it sequentially selects the necessary elements of the submenu for the sequential execution of the questioning procedure; you - execution and loading of the web page or loading of the desired program on the main display of the associated user's computer. 15. Internet advertising procedure according to claim 9, characterized in that the step of entering the ad data coming from the information server consists of the following steps: - collection of advertiser's requests for advertising; - determining the plan in accordance with the advertising schedule, the size of the display and the position of the display for each requested advertisement; - preparing the desired design for each requested ad, and then storing the designed ad; - if there is updated information, it updates the advertisement data based on the updated information and sends the updated advertising data to the users; - storage of transmitted advertising data on the user's associated user computers with the display of advertisement data on the associated secondary displays of the user's computers at predetermined intervals; you - repetition of the processing steps mentioned above. 16. Internet advertising procedure according to claim 9, characterized in that the step of transferring the entered ad data to user computers while displaying the advertising data on the corresponding secondary displays of the user computers further includes the steps of classifying users into user groups according to properties and sending ad data to selected user groups in accordance with advertising data. 17. Internet advertising procedure according to claim 16, characterized in that the step of classifying users into user groups according to properties is carried out based on the results of the analysis made for certain ad data according to the number of mouse clicks, the frequency of news searches and the frequency of content use. 18. The method of Internet advertising in accordance with claim 9, characterized in that the advertising data sent to each user computer and displayed on the secondary display of the user's computer, contains data for windows each of which is adapted to be displayed on the secondary display in a state set according to the content, position and display size as well as display time. 19. Internet advertising method according to claim 18, characterized in that the display windows, sent for display on the secondary display in the form set in accordance with the content, position and size of the display as well as the display time, contain: - a video window that displays a video ad or TV signals; - a group of flags (banners), each of which is set so that with one click of the mouse it connects the user's computer with the associated information server; - a larger number of connection devices, each of which has addresses for different services; - clock window set to show clock and calendar; - window for entering the URL (unique address of the data source), which is set so that the user can directly enter the Internet URL address; - an ad window with a display size relatively larger than each banner (banner), and this ad window serves to display video ads or ads with a still image; - an event display window configured to display information about online games, real-time games or events; - rather, the number of icons, each of which is connected to a program that the user often uses, and each icon serves to launch a specific program of the user's choice and to display the content of the executed program on the main display of the user's computer; you - the news window adjusted to display news so that they move around the display. 20. Internet advertising method according to claim 9, characterized in that the ad data sent to each user's computer is constantly displayed on the secondary display of the user's computer with periodic changes in accordance with the ad schedule management program selected by the advertiser in accordance with the ad data. 21. Internet advertising procedure according to claim 9, characterized by the fact that the ad data, registered at the time of entering the ad data sent by the advertisers, is updated at time intervals determined in advance by the specific advertiser or every time an event occurs, and then entered. 22. Internet advertising procedure, indicated by the fact that ads are transmitted from a number of information servers set up to obtain ad data or content via the Internet, to multiple user computers, each of which has a main display for displaying the main content of the processing of a program and a secondary display for displaying data ads, and are displayed on the corresponding secondary displays of the user's computers.