KR100824592B1 - Advertisement display unit and method that use TV - Google Patents

Abstract

The present invention relates to a technology for displaying an advertisement (or promotion) through a remote control using a TV and the Internet.

The present invention, by designating the administrators and users for each region and joining as a member, is not restricted by the users in the region of the registered administrators in time and space. With a TV capable of transmitting and receiving information through each of the TVs, the remote control is controlled through the Internet network so that the advertisement contents can be displayed according to the characteristics of the region or place where the TV is installed. The present invention provides an advertisement display apparatus and method using a TV to increase efficiency.

TV, Broadcasting module, Internet access module, Ad server, Main screen, Sub screen

Description

Advertisement display unit and method using TV {Advertisement display unit and method that use TV}

1 is an overall configuration diagram of an advertisement display device using a TV as an embodiment of the present invention.

Figure 2 is a detailed block diagram of the Internet advertising server according to an embodiment of the present invention.

3 is a flowchart illustrating a method for displaying advertisements using a TV as an embodiment of the present invention.

4 is a flowchart illustrating processing of an advertisement content and a broadcast content as a main screen or a sub-screen in a TV according to an embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

10; Subscriber management unit 20; Cost calculation department

30; A content editor 40; Schedule processing unit

50; A remote control unit 60; Database section

70; Control unit 71; Edit List Builder

72; Transmission list preparation unit 100; Internet ad server

200; An internet broadcast server 300; Internet network

400; TV

The present invention relates to a technology for displaying an advertisement (or promotion) through a remote control using a TV and the Internet network, and more specifically, real-time remote control of a TV capable of accessing the Internet with a built-in broadcast receiving module installed in a predetermined space. The present invention relates to an advertisement display apparatus and a method using a TV to improve the efficiency of the advertisement by allowing a change in the advertisement content as well as the display time of the advertisement.

The commercials we are currently encountering allow commercials by contracts with advertising companies and related broadcasters to be sent randomly to viewers watching TV over the air.

As a result, viewers recognize the company's advertisements while watching commercials broadcast on TV, and advertisers also have contracts with related broadcasters through high advertising fees to advertise during the time that viewers watch the most.

However, the existing commercial broadcasting using the airwaves has regional limitations because the transmission method of each region is different.

For example, in Korea, it is almost impossible to watch broadcasts in Japan, and other methods such as NTSC / PAL or ATSC / DVB are not possible.

In addition, broadcasts transmitted over the air are limited in time, so viewers can't select and watch specific advertisements, watch ads at desired times, or watch ads that don't need or are not of interest. It also caused the adverse effects of advertising such as wasting time and discomfort.

In addition, in the case of all TVs currently produced, the channel can be changed through the remote control, so the time required for the viewer to invest in the advertisement is very small, and the effect of the advertisement is very low compared to the high advertisement fee.

Recently, advertisements through the Internet are emerging to solve the above problems.

The advertisements made through the Internet are displayed using e-mails, newsgroups, file transfers, information transmission and retrieval, and the Internet is gradually commercialized as the number of networks connected to the Internet and the number of Internet users are rapidly increasing. It is rapidly spreading to electronic commerce (Commerce) and corporate advertising.

Accordingly, active development is underway to provide broadcasts provided to users through airwaves through the Internet network, and one of them is Internet TV.

In other words, Internet service is mainly provided through a personal computer because it cannot provide Internet broadcasting with the quality of a general analog TV. However, recently, the development of digital TV has developed an Internet TV that can simultaneously use airwaves and the Internet.

The Internet TV may be used for information transmission and retrieval through the Internet as well as broadcasting provided in the airwaves.

Therefore, commercial broadcasting provided by broadcasting stations through Internet TV overcomes regional limitations of commercial broadcasting.

However, the advertisement selected by the broadcasting station, which is the characteristic of over-the-air broadcasting, is forcibly provided regardless of the viewer's characteristics or personality, and the viewer cannot select specific advertisement contents, and does not display the advertisement and broadcast video information at the same time. Due to the display of advertisements at the end of the program, there remains a time constraint that the advertisements cannot be viewed at the desired time.

As a result, the viewer's desire to watch the advertisement is lowered, and the advertiser is forced to pay a high advertisement fee, but the advertising effect is inevitably generated.

Accordingly, the present invention has been made in order to solve the above problems, by designating the administrator and users for each region to join as a member, the built-in broadcast receiving module that is not restricted in time and space by the users in the region of the registered administrator By assigning and installing TVs each having Internet access, they are remotely controlled through the Internet network so that the advertisement contents made through the TV can be displayed according to the characteristics of the region or place where the TV is installed. The purpose of the height is to provide an advertising display device and method using a TV.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is an overall configuration diagram of an advertisement display apparatus using a TV as an embodiment of the present invention, Figure 2 shows a detailed block diagram of the Internet advertising server according to an embodiment of the present invention.

1 and 2, in the state where the TV 300 of the bidirectional communication in which the broadcast receiving module and the Internet access module are installed in a specific place, the broadcast content of the broadcaster is transmitted to the TV 300 for display. And configured to display and display advertisement contents through the internet network 200 on the display screen.

The Internet advertising server 100,

A subscriber management unit (10) for storing the subscription information of a manager who manages the TV (300) installed for each region and users managed for each region by the administrator;

A cost calculator 20 for calculating a cost according to the display condition when the advertisement content is displayed through the TV 300;

A content editing unit 30 for standardizing advertisement content produced in various forms on / offline under the condition displayed on the TV 400;

Schedule processing unit for managing the display time of the advertising content through the TV 300, and the display sequence for each type of advertising content according to the change when the input request for the advertisement content and the change signal of the users assigned to the TV 300 installed by region (input) ( 40);

A remote controller 50 for remotely controlling the TV 300 to display advertisement content through the TV 300;

The database for storing the standardized and edited advertising content in the content editing unit 30 by company, advertisement content and characteristics, and stores the identification number assigned to the TV 300, and the subscription information of the administrators and users for each region. Section 60; And,

A control unit 70 for integrated control of the respective parts of the system; It includes.

According to another aspect of the present invention, an identification number is assigned to each of the TVs 300 allocated to the users of each region managed by the administrator.

According to yet another aspect, the remote control unit 50,

When executing the remote control program for displaying the advertising content on the entire screen of the TV 300 is characterized in that configured to execute the broadcast blocking program to block the reception of the broadcast content of the TV (300).

According to yet another aspect, the remote control unit 50,

In the state where the broadcast content is displayed on the screen of the TV 300, the advertisement sub-screen remote control program for displaying the advertisement content through the sub-screen, characterized in that configured to execute.

According to another aspect, the control unit 70,

An edit list creation unit 71 for creating an edit list of the advertisement content for which standardization is performed by the content editing unit 30 and storing the edit list in the database unit 60; And,

A transmission list preparation unit 72 for creating a transmission list when transmitting the advertisement content to the TV 300 and storing it in the database unit 60; It includes.

3 and 4 are flowcharts illustrating an advertisement display method implemented by the advertisement display apparatus using the TVs of FIGS.

A first step of performing a member authentication procedure when users registered through the TV 300 access the TV 300 and output a signal of an advertisement content request;

A second step of detecting the identification number of the connected TV 300 if it is a member as a result of the authentication, comparing the number with the number stored in the database unit, and then transmitting a signal requesting a display condition of the advertisement content to the TV 300;

When the condition signal for the display of the advertising content from the request signal is input, after editing the advertising content in accordance with the standardization of the TV 300, and sends it to the TV 300 through the Internet network 200 to display the third step; It includes.

According to another aspect, the first step is

When the user generates a signal requesting the advertising content through the TV 300, the step of notifying the user's local manager through a wired or wireless communication network, and further comprising the step of requesting the approval signal of the administrator.

According to another aspect, the third step,

Blocking the broadcast content transmitted to the TV 300 and displaying the advertisement content on the TV 300 as a main screen; It includes.

According to another aspect, the third step,

Simultaneously displaying the advertisement content on the sub-screen while displaying the broadcast content on the TV 300 as the main screen; It includes.

According to another aspect, the third step,

Displaying advertisement content on the TV 300 as a main screen, and displaying another advertisement content on a sub-screen; It includes.

According to another aspect, the third step,

Displaying advertisement content on a sub-screen in a state in which the broadcast content is displayed on the TV 300 as a main screen, and then changing and displaying the content information of the main screen and the sub-screen at predetermined time intervals; It includes.

Referring to Figures 1 to 4 attached to the operation according to the embodiment of the present invention configured as described above are as follows.

First, as shown in FIG. 1, the internet advertisement server 100 may exchange information with a TV 300, which is equipped with a broadcast receiving module and an internet access module and transmits and receives information via the internet network 200, The broadcast content to be transmitted is received by the TV 300 installed in a specific place and displayed.

In this case, the TV 300 to be installed in the specific place is to be installed for each region, the number of installation for each region is determined after recruiting users by the local administrators registered with the Internet advertising server 100.

That is, if the subject operating the Internet advertising server 100 recruits administrators for each region and joins them as members, the region-specific administrators recruit users in the corresponding regions again.

The user means an owner or a building manager who owns a building capable of utilizing a specific space. The building includes a mall, a public office, a corporate building, a subway and a railroad history.

Next, when the regional administrators recruit users as described above, the administrators and users are registered as members in the Internet advertising server 100, the registered information is registered in the database unit 50 through the subscriber management unit 10 Save it.

In this case, the administrator and the user is subscribed to the Internet advertising server 100 through a wired or wireless communication network.

Subsequently, after the TV 300 is installed in a building in the area to which the user is assigned by allocating the TV 300 assigned with the identification number to the users in the area, the assigned identification number is the Internet advertisement server 100. The registration is stored in the database unit 60 of.

In this case, the TV 300 is equipped with an Internet access module and a broadcast receiving module capable of bidirectional communication, and the TV 300 enables display of broadcast content transmitted from a broadcasting station.

Next, in the state where the broadcast content is displayed on the TV 300, the advertisement content is requested online from the advertisers, and then the information about the requested advertisement content is stored in the database unit 60, and the Internet advertisement The cost calculator 20 in the server 100 calculates a fee of the requested advertising content as a flat rate and then notifies the advertiser online so that payment is made.

Next, users connect to the Internet advertisement server 100 through the TV 300 and the Internet network 200, respectively, and transmit a signal for requesting advertisement contents suitable for the characteristics of the region.

Then, the subscriber management unit 10 in the Internet advertising server 100 undergoes a member authentication procedure of users connected through the TV 300, in which the subscriber management unit 10 in the step of proceeding with the user authentication When the user generates a signal requesting the advertising content through the TV 300, it notifies the user's local manager of a text, voice message or mail through a wired or wireless communication network and requests the manager's approval signal.

At this time, when the approval signal of the administrator is received by the Internet advertising server 100, the subscriber management unit 10 terminates the user authentication process, and at the same time the control unit 70 in the Internet advertising server 100 While detecting the identification number of the connected TV 300, the detected identification number is compared with the identification number registered and stored in the database unit 60 to determine whether or not it matches.

Next, if the comparison result of the identification number, the control unit 70 generates a signal for requesting the display condition of the advertising content and then the TV 300 of the user who requested the advertising content through the Internet network 200. Send it out.

At this time, when the user inputs a condition for the display of the advertising content using the TV 300 from the request signal, and sends the input signal back to the Internet advertising server 100 through the Internet network 200, The controller 70 searches for advertisement content corresponding to the display condition selected by the user among various types of advertisement contents registered and stored in the database unit 60, and then notifies the content editing unit 30 of the searched advertisement contents.

Then, the content editing unit 30 edits the searched advertisement content in accordance with the standardization of the TV 300 and informs the control unit 70 of the edited information.

Then, the controller 70 controls the schedule processor 40 to adjust the schedule for the advertisement content, and transmits the edited advertisement content to the TV 400 through the Internet network 200, and at the same time The edit list creating unit 71 and the play list creating unit 72 configured in the control unit 70 create the edit list and the play list, and register them in the database unit 60.

Here, the editing list and the sending list are created to collect the information of the advertisement contents desired by the users for each region, and to provide the best advertisement contents to users in the newly registered region according to the characteristics thereof.

On the other hand, in the state in which the advertisement content is edited to the TV 300 is sent, the remote controller 50 in the Internet advertising server 100 is to display the advertisement content to the main screen according to the display request signal of the user Or remote control whether to display a sub-screen.

That is, in the state where the advertisement content is sent to the TV 300, the Internet advertisement server 100 through the Internet network 200 to request a request signal for the user to display the advertisement content on the main screen using the TV 300; To send.

Then, the control unit 70 in the Internet advertising server 100 controls the remote control unit 50, accordingly, the remote control unit 50 when the broadcast content is transmitted from the broadcaster to the TV 300, the TV After generating a remote signal for operating the broadcast blocking program in the 300 and transmitting it to the TV 300 through the Internet network 200, and at the same time to display the advertising content on the main screen of the TV 300 Send the remote control signal.

Accordingly, the display of the broadcast content is blocked in the TV 300, and the advertisement broadcast in which only the advertisement content is displayed may be performed.

In addition, when the advertisement content is sent to the TV 300, the Internet advertisement server 100 transmits a request signal for the user to display the advertisement content on the sub-screen using the TV 300 through the Internet network 200. To send.

Then, the control unit 70 in the Internet advertising server 100 controls the remote control unit 50, accordingly, the remote control unit 50 when the broadcast content is transmitted from the broadcaster to the TV 300, the TV ( At 300, a remote control signal for displaying the broadcast content is displayed on the main screen, and at the same time, a remote control signal for displaying the advertisement content on the sub screen of the TV 300 is transmitted.

Accordingly, in the TV 300, broadcast content is displayed as a main screen, and advertising content is displayed as a sub-screen at one end thereof, so that consumers can simultaneously watch broadcast and advertising content.

In addition, in the state in which the advertisement content is sent to the TV 300, a request signal for the user to display the advertisement content on both the main screen and the sub-screen of the TV 300 through the Internet network 200 through the Internet advertisement server ( 100).

Then, the control unit 70 in the Internet advertising server 100 controls the remote control unit 50, accordingly, the remote control unit 50 when the broadcast content is transmitted from the broadcaster to the TV 300, the TV ( After generating a remote signal for operating a broadcast blocking program in the 300 and transmitting it to the TV 300 through the Internet network 200, the advertisement content is displayed on the main screen and sub-screen of the TV 300. Sends a remote control signal to make

Accordingly, the display of broadcast content is blocked in the TV 300, and an advertisement broadcast is performed in which only a plurality of advertisement content is simultaneously displayed on the main screen and the sub-screen.

In addition, while the advertisement content is sent to the TV 300, the user is using the TV 300, the broadcast content and the advertisement content is displayed in the main screen and the sub-screen, respectively, the main screen and the sub-screen The request signal for changing and displaying each other at a predetermined time interval is transmitted to the Internet advertisement server 100 through the Internet network 200.

Then, the control unit 70 in the Internet advertising server 100 controls the remote control unit 50, accordingly, the remote control unit 50 when the broadcast content is transmitted from the broadcaster to the TV 300, the TV ( 300 transmits a remote control signal for displaying the broadcast content on the main screen for a predetermined time, and simultaneously transmits a remote control signal for displaying the advertisement content on the sub-screen of the TV 300 for a predetermined time. .

Accordingly, when the broadcast content is displayed on the main screen, the advertisement content is displayed on the sub-screen, but the advertisement content is displayed on the main screen and the broadcast content is displayed on the sub-screen. By repeating the displayed process, it is possible to increase the interest of consumers watching the broadcasting and advertising content whose screen configuration is changed.

As described above, the present invention designates a manager and users for each region and joins them as members, respectively, and includes a TV with a broadcast receiving module and an internet access module so as not to be restricted in time and space by the users in the registered administrator's region. In the allocated and installed state, it can be remotely controlled through the Internet network, so that the advertisement contents made through the TV can be displayed according to the characteristics of the region or place where the TV is installed, thereby increasing the efficiency of the advertisement.

In addition, the present invention, unlike conventional over-the-air broadcasting, can freely change and display various advertisements dozens of times a day without temporal and spatial limitations, thereby obtaining an effect of causing interest in advertisements to consumers.

In addition, the present invention can provide the viewer with various types of advertisements without time constraints, thereby increasing the viewing demand for the advertisements of the consumers.

The present invention is not limited to the above-described specific preferred embodiments, and various modifications can be made by any person having ordinary skill in the art without departing from the gist of the present invention claimed in the claims. Of course, such changes will fall within the scope of the claims.

Claims (12)

Compose an Internet advertising server that transmits the content of the airwave broadcasting to the TV installed by region, and transmits and displays the advertising content on the display screen when the display is displayed, The Internet advertisement server; A subscriber manager to store subscription information of a manager who manages TVs installed by regions and users managed by regions by the managers; A content editing unit for standardizing advertisement content produced in various forms on / offline under conditions to be displayed on a TV; A schedule processor for managing a display time of the advertisement content through the TV and a display procedure for each type of advertisement content according to the change when an advertisement content request and a change signal of a user assigned to a TV installed in each region are input; A remote control unit for remotely controlling the TV to display advertisement contents through the TV; A database unit for storing advertisement contents, which are standardized and edited, for each company, advertisement contents and characteristics, and storing identification numbers assigned to TVs and subscription information of managers and users for each region; And, A control unit for integrated control of each system unit; Further comprises The remote control unit executes a broadcast blocking program that blocks reception of broadcast content of the TV when executing a remote control program for displaying advertisement content on the entire screen of the TV, and displays a sub-screen when the broadcast content is displayed on the screen of the TV. Advertising display device using a TV, characterized in that for executing the advertising sub-screen remote control program for displaying the advertising content. The advertisement display apparatus according to claim 1, wherein the TV is provided with a broadcast receiving module and an internet access module for bidirectional communication so that information input and transmission and reception of information can be performed. The apparatus of claim 2, wherein an identification number is assigned to each of TVs assigned to users of each region managed by the administrator. delete delete The method of claim 1, wherein the control unit, An edit list creating unit for creating an edit list of advertisement contents for which standardization is performed by the content editing unit and storing the edit list in the database unit; And, An advertisement display apparatus using a TV, characterized in that it comprises a transmission list creation unit for creating the transmission list when transmitting the advertising content to the TV and storing it in the database unit. A first step of performing a member authentication procedure when users registered through a TV access a TV and output a signal of an advertisement content request; A second step of detecting the identification number of the connected TV and comparing the number stored in the database to a member requesting a display condition of the advertisement content if the member is a member of the authentication; And A third step of, when the condition signal for the display of the advertisement content is input from the request signal, editing the advertisement content in accordance with the standardization of the TV, and transmitting the advertisement content to the TV through the Internet network to display the main screen; Including, In the third step, the main screen display of the advertising content is displayed after blocking the broadcast content transmitted to the TV from the broadcaster proceeds. The method of claim 7, wherein the first step, When the user generates a signal for requesting the advertising content through the TV, and notifying the user's local manager through a wired or wireless communication network, and further comprising the step of requesting the approval signal of the administrator, characterized in that the advertising display method using a TV . delete The method of claim 7, wherein the third step, Simultaneously displaying the advertising content on the sub-screen while displaying the broadcast content on the TV as the main screen; Advertising display method using a TV comprising a. The method of claim 7, wherein the third step, Displaying advertisement content on a TV as a main screen, and displaying another advertisement content on a sub-screen; Advertising display method using a TV comprising a. The method of claim 7, wherein the third step, Displaying advertisement content on a sub-screen in a state in which broadcast content is displayed on a main screen on a TV, and then changing and displaying the content information of the main screen and the sub-screen at predetermined time intervals; Advertising display method using a TV comprising a.

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