SI20658A - System and method for internet advertisement using monitor including main display and sub display - Google Patents

Abstract

Disclosed are an Internet advertisement system including a plurality of user computers connected to the Internet, a system server for providing diverse information and diverse link means to the user computers via the Internet to display the information on the user computers along with information provided via the link means, and a plurality of information providing servers connected to the system server. Each of the user computer includes a monitor consisting of a main display and a sub display arranged at a portion other than the monitor portion where the main display is arranged, the sub display being adapted to display a plurality of link means so as to allow data, linked in response to a selection of desired link means by the user, to be displayed on the main display, thereby allowing the user to always view advertisements displayed on the sub display, so that an improvement in advertisement effect is achieved.

Description

A system and process for Internet advertising using a monitor that includes a home screen and an auxiliary screen

Technical area

The present invention relates to a system and process for Internet advertising using a monitor that includes a home screen and an auxiliary screen, and more specifically to a system and process for Internet advertising using a monitor that includes a home screen and an auxiliary screen arranged on a portion of the monitor, the other part of the monitor being a part of which the home screen is arranged, the auxiliary screen being adapted to display a plurality of connecting means so that the data connected in response to a user's choice of one connecting means, display on the home screen, allowing the user to always see ads displayed on the auxiliary screen, whether or not a web page with a web browser such as Internet Explorer or Netscape is displayed on the home screen monitor, so that the advertising effect is enhanced.

General state of the art

In recent years, sessions have greatly increased the number of users accessing the Internet. Such an increase has resulted in the activation of internet advertising. Based on the current increase in the number of potential consumer Internet users, online advertising markets have grown rapidly in a relatively short time compared to traditional media such as television, newspapers and magazines.

A large number of online advertising procedures have been proposed. For example, proposing was an advertising process that uses slogans. Following this process, the content of the advertisement is displayed in the form of a graphic box, the so-called flag, between the text information areas on the user's monitor screen when the user has access to the desired place on the Internet. A detailed ad may appear when a user clicks on the flag displayed. Otherwise, the user automatically connects to the flag advertiser's website. In addition, there are advertising procedures, such as a collaborative advertising process, in which each of the sites that has a cooperative connection to another place offers links that allow the user to access other sites, or is a lifting advertising process in which the content displays an ad each time a user accesses a new location, and an advertising process via email whereby emails containing the content of the ad are sent periodically and unsolicitedly to the internet address of the Internet user.

However, according to the usual procedures for Internet advertising mentioned above, advertising can only be displayed to the user, provided that he or she has access to an affiliate site or clicks an associated flag. As soon as the user leaves the place, the ad disappears. As a result, only temporary advertising effect is guaranteed. Thus, the usual procedures for Internet advertising include the weakening of the advertising effect. Further, the user may want to watch the ad displayed because the ad is unilaterally uploaded to the user. For this reason, there may be an adverse advertising effect. In most common Internet advertising practices, however, the ad may consist of text, graphics, still image, or simple animation due to its limited advertising display area and limited ad serving time, rendering the ad irregular and rough. For these reasons, there are limitations in attracting user attention, which in turn results in a reduced advertising effect. Due to the advertising display area, the user's work area is reduced accordingly. This causes the user inconvenience.

BRIEF DESCRIPTION OF THE INVENTION

The present invention has therefore been made in view of the aforementioned problems encountered in conventional advertising procedures, and the object of the invention is to provide a system and procedure for internet advertising using a monitor comprising a home screen and an auxiliary screen, which is arranged separately from the home screen so that it cannot interfere with the graphical user interface (GUI) environment to work displaying information while eliminating time and space constraints, and is also equipped with user-friendly features and features to manage ad scheduling, allowing systematic and dynamic advertising broadcasting to take place.

In one aspect, the present invention provides an Internet advertising system comprising: a plurality of user computers assembled to have Internet access, and each user computer includes a monitor that serves as a display medium and consists of a basic content display screen basic user-program processing and an auxiliary screen for displaying a graphical user interface environment on a user computer, a plurality of binders that are customized to allow the user's computer to connect to or interact with binders, and the unit for image processing to drive the home screen and slave screen; a system server for providing different information and different connecting means to each of the user's computers via the Internet to display information on the slave screen along with information provided through the connecting means; and a plurality of information-providing servers connected to the system server, each of the information-providing servers being an object for each of the user computers to connect to the connectivity means.

In another aspect, the present invention provides a process for Internet advertising, comprising the steps of: establishing a network that uses user computers, each of which includes a monitor consisting of an auxiliary screen adapted to display advertising data, and a primary screen that is adapted to display the content of basic processing of a custom user computer, a plurality of information-providing servers adapted to provide advertising data and information content, and a system server adapted to transmit advertising data and content information provided by the offering servers information, to the user computers, thereby allowing the transmitted data and information to be displayed on the respective slave screens of the user computers; entering different information and different advertising information to be displayed on the auxiliary screen included in each of the user's computers and provided by the servers intended to provide the information; entering users who have access to the system server as subscribers; and transmitting the entered advertising information to the users' computers in order to display the advertising data on the respective slave screens of the user computers.

According to the present invention, there is a monitor of each user computer from the base screen and the auxiliary screen, which appropriately carries different contents. Ads and binders appear on the auxiliary screen. On the basis of such composition, the user can easily connect to the server providing the information through customized advertising or connection means displayed on the slave screen. According to the connection, the desired information is displayed on the home screen so that the user can obtain this information. Therefore, the performance of the advertisements displayed on the auxiliary screen can be improved. Connecting agents can also be used as advertising means. In this case, maximize the advertising impact.

Short description of the pictures

The above and other features and advantages of the present invention will be more apparent when the following detailed description is read in conjunction with the drawings in which Figure 1 shows a block diagram illustrating the composition of an Internet advertising system using a monitor incorporating a base screen and an auxiliary screen according to the present invention;

Figure 2 shows a block diagram illustrating a user computer to which the system of the present invention is used for Internet advertising; Figure 3 is a flowchart illustrating an internet advertising process using a monitor according to the present invention;

Figure 4 is a flowchart illustrating a process for processing advertising data according to the present invention, depending on whether or not the user's computer is in the on state;

Fig. 5 is a flowchart illustrating a process in which a user uses an auxiliary screen in accordance with the present invention;

Fig. 6 is a process for processing advertising data provided by an advertiser in accordance with the present invention;

Figure 7 is a block diagram illustrating the format of advertising data;

Figure 8 is a flowchart illustrating the procedures for using the advertising data field shown in Figure 7;

Fig. 9 is a view illustrating the composition of the window to be displayed on the auxiliary screen according to the present invention;

Figure 10 shows a view illustrating a web page displayed on the home screen in response to the flag selection displayed on the slave screen to which the web page is linked; and Figure 11 shows a view illustrating a video window that appears on the home screen in a state magnified from the video window that appeared on the slave screen in response to the video window selection on the slave screen.

The best way to implement the invention

Hereinafter, the present invention will be described in more detail with reference to the preferred embodiments illustrated in the accompanying drawings.

As shown in FIGS. 1 and 2, the Internet advertising system of the present invention includes a plurality of user computers 10 that are assembled to have Internet access. Each user computer 10 includes as its display means a monitor 70 consisting of a basic screen 74 for displaying the basic processing content of the user-used program and an auxiliary screen 72 for displaying a graphical user interface (GUI) environment on the computer 10 and a plurality of connecting means , which are tailored to allow the user's computer to connect to the Web sites that are linked to these binders. The Internet advertising system also includes a system server 30 for providing different information and different connectivity means to each user computer 10 via the Internet, thereby not only displaying such information but also displaying information provided through these connectors and a plurality of servers 40 and 44, which provide information and are connected to the system server 30. Servers 40 and 44, which provide information, are the objects to which the user computer is connected to the connecting means. Servers 40 and 44 that provide information have databases (DBs) 42 and 46, respectively.

Each user computer 10 has basically a composition similar to that of the general computer that runs the web browser. The composition of each user computer 10, however, is fundamentally different from that of the general computer in that the monitor 70 consists of a basic screen 74 and an auxiliary screen 72, as mentioned above. According to an embodiment of the present invention, the base screen is made of tubes (CRT) on cathode rays, while the auxiliary screen 72 is made of liquid crystal display (LCD). Of course, other compositions can be used for these basic and auxiliary displays.

As shown in Figure 2, each user computer 10 includes a control unit 50, which may be a central processing unit (CPU), and an image processing unit 60 to drive the monitor 70, which includes a base screen 74 and a slave screen 72. Unit 60 for image processing, it has a function of separating the screen data transmitted by the control unit 50 from those to be displayed on the primary screen 74 and those to be displayed on the auxiliary screen 72, and to output the separate ones screen data to the primary screen 74 or slave screen 72.

The image processing unit 60 is a video graphics adapter (VGA). A single VGA card may be used for the image processing unit 60, which has the function of controlling two monitors. Alternatively, two VGA cards can be installed in user computer 10, each adapted to power only one monitor.

The camera 76, which is adapted to take an image of the subject, is attached to the monitor 70 on the left side of the slave screen 72, which is arranged at the top of the screen 70. The camera 76 is electrically connected to the control unit 50. The microphone 78 is also adapted to the right side. auxiliary display 72. Microphone 78 is electrically connected to the sound card 64 included in the user computer 10.

The user computer 10 also includes a television / radio receiver card 58 for receiving television or radio signals. The television signal received by the user computer 10 via the TV / radio receiver card 58 is displayed on the auxiliary screen 72 or the home screen 74 according to the user's choice.

In Figure 2, reference 52 indicates a communication module such as a modem, and 54 an input such as a keyboard or mouse, 56 memory such as a RAM or HDD drive, and 66 audio output speakers. sound cards 64.

System server 30 includes a news server 31 to access various news providers' Web sites to search for news, news databases (DBs) 23 for storing news created by a news server to provide the user computer with information about ads displayed on the slave screen 72 of the user computer 10, the advertising database 34 for storing advertising data provided by the advertising server 33, the media server 35 for providing audiovisual data to be displayed on or selected via the slave screen 72, and the media database 36 connected to a media server 35 and adapted to provide media data to the media server 35. System server 30 also includes a web server 20 for connecting the system server 30 to the Internet and operating the homepage for the user, the homepage database 37 for storing the data required to run the homepage, and the subscriber database 38 for storing information about subscribers who are logged in from users connected through their respective user computers 10 to a system server 30.

Information-serving servers, identified by reference numbers 40 and 44, include a plurality of advertising servers operated by the advertisers concerned and a plurality of content-providing servers 44. The advertising database 42 is connected to each of the advertising servers 40 to store advertising data for the advertising server 40. The contents of the databases 46 are also linked to each of the contents of the offering servers 44 to store the content information for the content offering server 44.

The present invention also provides an Internet advertising process that is performed using the aforementioned Internet advertising system, which includes a monitor consisting of a primary and secondary display in accordance with the present invention. The Internet advertising process will now be described in more detail.

In order to carry out an online advertising process using a monitor consisting of a primary and an auxiliary screen in accordance with the present invention, it is first necessary to create a network using user computers 10, each of which includes an auxiliary monitor 70 screen 72 that is adapted to display advertising data and a basic screen 74 that is adapted to display the underlying processed content of the associated user computer 10, the information-providing servers 40 and 44, to provide advertising data and content information, and the system server 30 , which is adapted to transmit to the user computer 10 the advertising data and content information provided by the information providing servers 40 and 44, thereby allowing the transmitted data and information to be displayed on the respective auxiliary screens of the 72 user computers 10.

As shown in Figure 3, the Internet advertising process includes step S10 of entering different information and different advertising data to be displayed on the slave screen 72 of each of the user computers 10 and provided by the information providing servers 40 and 44, step Sil, in which users entering the system server 30 are entered as subscribers, step S12 to set up a screen by adjusting data such as screen position, screen size and display time for each advertising data entered in step S10 in conjunction with displaying the advertising data on the slave screen 72 of each of the user computers 10, step S13 for downloading and downloading the adjusting screen setup data, step S14 for transferring the entered advertising data to the slave screen 72 of each of the computers 10 and controlling the user computer 10 to display the downloaded advertising data

-1010 data on slave screen 72, step S15, which allows the user to select the desired item from the various objects displayed on slave computer 72 of slave user computer 10, and step S16 to display data or a web site associated with the objects, selected by the user on the home screen 74 of the custom user computer 10.

According to the present invention, one amount of advertising data may be stored in an auxiliary storage device, such as an HDD, of memory 56 in a user computer 10 while receiving advertising data via the Internet. In this case, the stored advertising data may be loaded in a state where communication is interrupted in order to display the advertising data. In this way, the advertising effect is achieved not only in the docked state but also in the disconnected state.

According to the present invention, the constituent members of the network are classified by advertisers who make advertising requests, the system server operator loads the advertisements to be considered, and the users (subscribers) connected to the system server 30 observe the information, including advertisements provided by the system server 30.

According to the present invention, advertisements are always displayed on the auxiliary screen 72 of the user computer 10, which is connected to the system server 30 via the Internet. The advertising data displayed on the Auxiliary Display 72 may be changed periodically in accordance with the Ad scheduling program.

The advertisements are displayed on the auxiliary screen 72 of user computer 10 according to the ad serving procedure shown in Figure 4.

According to this ad serving procedure, in step S20, it is first determined in response to the connection of user computer 10 whether the user computer is 10 or not in a connected state. When user computer 10 is off

-1111 state, the control process continues with step S201. On the other hand, when the user computer 10 is in the disconnected state, an attempt is made in step 21 to connect the user computer 10 to the Internet via an ISP server that provides an Internet communication network. In Step 21, the user is identified. That is, the user computer 10 is connected to the authentication system running on the web server 20 of the system server 30, so that the authentication system determines whether the user may or may not use the services provided by the system server 30.

When it is determined that the user is an identified subscriber, then in step S22, it is determined whether or not the updating of the advertising data has been or has not been carried out. Once the advertising data has been updated, the control process proceeds with step S23. In step S23, the advertising server 33 transfers the advertising information to the user computer 10 (step S22). The user computer 10 then receives the downloaded advertising data (step S23). On the other hand, where no advertising data has been updated, the control process progresses to step S201.

The advertising data received in step S23 is then partially or fully stored in the memory 56, such as the HDD, of the user computer 10 (step S24). At the same time, the accepted advertising data is loaded on user computer 10 (step S25). According to the upload, advertising data is always displayed on the auxiliary screen 72 (step S26). The above procedure is repeated periodically in accordance with the ad scheduling program so that the advertising data displayed on the slave screen 72 is updated.

When user PC 10 then connects to a disconnected state in which the reception of advertising data is not possible due to a communication barrier or disconnection of communication, step S201 is also performed. In step 201, the advertising

-1212 loads the data stored in memory 56, such as HDD, of the user's computer 10 by displaying on the slave screen 72.

As shown in Figure 7, each accepted ad consists of a base part 80 and an extension part 85. The base part 80 of the ad contains continuous information, i.e., the ad code 81, the data 82 of the ad, which is data such as an image or characters that they should be practically displayed on the slave screen 72 and the link retrieval information 83 to provide detailed advertisement-related information in response to the associated user input signal.

The ad extension 85 contains variable information, i.e., time information 86 that provides a reference for downloading the ad scheduling program, display position information 87 for positioning the ad display, and evaluation information 88 for determining advertising effectiveness, and so on.

Now the process for displaying advertising data, which has the aforementioned data format, will be described in connection with Figure 5.

After a series of processing steps were taken to receive ads, i.e. step S30 to establish communication, step S31 to identify the user, step S32 to set up the slave screen 72, and step S32 to display the advertising data on slave 72, advertisements displayed on slave screen 72 in the user input pending state (step S34).

When the user enters a click signal (step S36), the value of the input key and the object selected by the input signal are first analyzed according to the calling program. When a selected item has text call information that contains a web code, that is, a connection information, the web browser is loaded on the home screen.

-1313 user computer 10 (step S37). The web page linked to the link information is then loaded (step S38).

On the other hand, where the selected item contains a submenu without having a web code, the required items in the submenu are sequentially selected to perform the query process in a sequential manner. After the inquiry process has been completed, the webpage or the desired program is loaded onto the home screen 74 of user computer 10 (steps S361, S362, S3611, S3612, and S3613).

Figures 6 and 8 are flowcharts showing the process of running an advertising job or the process of running an ad by a system server operator 30. As shown in Figure 6, advertisers' requirements for advertising are first collected (step S40). A plan is then established in terms of advertising schedule, display size and position for each required advertisement (step S41). The desired formatting is then performed for each required advertisement and then stored in the advertising database 34 (step S42). Where the information is updated, the control process returns to step S42 in order to update the advertising data based on the updated information (step S43).

Where no step-by-step information is found in step S43, the control process proceeds to step S43. Step S43 determines whether or not the desired advertisement is displayed. This determination shall be made in accordance with the program set out above. Where an advertisement is to be displayed, its advertising data is transferred to the user (subscriber) connected to the system server 30 (step S45). As mentioned above, the uploaded advertising data is then stored on the user computer 10 while periodically displayed on the slave computer 72 at the user computer at set intervals.

-1414

The display condition of the advertising data on the auxiliary screen 72 is determined in accordance with an advertising schedule that is transferred from the affiliated advertiser together with the advertising data. That is to say, advertising data is displayed under delivery conditions that change periodically according to the advertising schedule.

Figure 8 is a flowchart illustrating the process by which users are grouped into different feature groups to arrange ads into different groups according to the desire of those user groups in such a way that only related user groups are transferred to the advertising data, this increases the advertising effectiveness of the ads.

According to this procedure, system server 30 is first connected to the Internet and step S50 is performed. The system server then has access to the advertising servers 40 and the content providers 44 via the web server 20 (Step S51). System server 30 then collects advertisement requests from advertisers (step S52). The advertising server 33 then connects to the server host computer (step 53). Under this condition, the control process proceeds to step S54. In step 54, the ads are sorted into those that concern a particular user group based on the content of those ads. Thereafter, each ad is transferred to a custom user group or user groups, provided that the delivery periods, type and position of each ad are specified (step S55).

The advertising data that has been transmitted to the user is then displayed on the slave screen 72 (step S56). It then determines whether or not the display period should change or whether or not the content of the ad will change. Where the advertising periods change, the control process returns to step S55 to change the display periods (step S57). Where the content of the ad changes, the advertising process goes back to step S58 to edit the ad.

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User editing by attributes can be based on the results of an analysis that was performed for specific advertising data based on the number of clicks repeated, the frequency of news stories, and the frequency of use of the content.

Figure 9 shows the composition of the window, which is shown on the auxiliary screen 72 of the monitor 70, which is electrically connected to the user computer 10. As shown in Figure 9, the auxiliary screen is provided at the upper left window portion thereof with the homepage flag. A secondary display is also provided on the upper center window portion thereof with a video window 91 for displaying video advertising or television signals transmitted via a TV / radio card 58.

Flag group 92 is arranged at the left window portion of slave screen 72. Each flag 92 serves to connect a user computer 10 and a custom server that provides information once clicked. An auxiliary screen 72 is also provided for the right window portion thereof with a plurality of connecting means 94 having connection addresses specified for various services. Above connecting means 94, a window of 93 hours is arranged to display the clock and calendar. URL input window 97 is modified below video window 91. URL input window 97 allows the user to directly enter the Internet URL.

The display area 96 for media handling is arranged between the video window and the URL input window 97. The display area 96 for media handling serves to connect the user computer 10 to the video display control panel or webcast center. Below URL input window 97, there is a customized advertising window 98 that has a display size proportionally larger than each flag 92 displayed at the left window portion of the slave screen 92 and displays video advertising or advertising in a still image. Event Window 95 is modified to the right of Advertising Window 98 to provide information about online games, real-time games, or events.

-1616

A plurality of truncated icons 99 that are associated with programs commonly used by the user is arranged below advertising window 98. When selected from the chevron icons 99, a custom program is executed and its contents are displayed on the home screen 74. Arranged under the shortcut icons window 99 is a news window 100 that displays the news provided by the news server 31 in such a way that it scrolls from page to page or vertically.

The arrangement of the various windows shown in the auxiliary screen 72 may be varied if necessary.

The useful examples of the windows shown in the slave screen 72 will now be described in detail in conjunction with Figures 10 and 11.

Figure 10 is a view illustrating an example of views related to a selection of advertising flags 92 that are placed below the homepage 90 flag. For example, where the MBC (Munhwa Broadcasting Corp.) flag 92, located at the top left window portion of the auxiliary screen 72, is clicked, the home page 92-1 of the MBC connected to the user's computer 10 via a web browser is displayed at home screen 74.

11 is a view illustrating the largest video window shown on the primary screen 72. When a video window 91 on the slave screen 72 is clicked, a video of the same content as that of the video window 91 on the primary screen 74 in magnified state is displayed, thus to have a larger display size.

Video displayed on video window 91 is provided from media server 35. Alternatively, airborne TV signals or cable TV signals received via the TV / radio card 58 may be displayed on video window 91. In

-1717 In the latter case, the TV / radio receiver card 58 is operatively connected to the image processing unit 60 of the user computer 10.

In order to maximize the effectiveness of the use of advertisements and other information provided in accordance with the present invention, it is necessary to increase the number of users using the monitor assembled in accordance with the present invention.

This requirement may be satisfied by the following scheme.

First, a cartel should be set up consisting of a system management company that oversees the system server 30, the providers over the communications network, that is, the ISPs over the Internet, each of which oversees the operation of the communications network to the internet, the manufacturers monitors that make monitors assembled in accordance with the present invention, and advertisers requiring ads to be displayed on the auxiliary screen 72 of monitor 70.

After the cartel is set up, investors set up the fund. Monitor manufacturers are advised to manufacture monitors 70 of the present invention. The manufactured monitors 70 are then distributed to users for free or by providing support or discounts to users or free of charge in connection with payment for communications services to gather as many users as possible using the monitor 70.

The success of a project using the present invention depends on the number of user groups using the monitor 70. Therefore, it is important that the maximum number of monitors 70 be distributed to users. While this may be easier to achieve by distributing monitors to 70 users at no charge, in this case the problem is that very high initial investment costs are required. In this respect, the services to be offered to users can be controlled qualitatively and quantitatively according to the project implementation.

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Provided that the maximum number of users is collected, it is possible to fix the maximum advertising fee payable by advertisers. As a result, there is an increase in profits, which can help improve the quality of customer service.

That is to say, it is possible to improve the quality of the ads displayed on the auxiliary screen and the information provided by the information companies that are connected to the various connecting means. Such improvement in the quality of information may result in a greater number of user groups being gathered.

Therefore, improving the services offered to users results in increased profits.

Industrial applicability

As can be seen from the above description, the present invention provides a system and procedure for Internet advertising, using a monitor that includes a home screen and an auxiliary screen, which is located separately from the home screen and adapted to always show ads. The Internet advertising system can continuously display various advertisements, when in the offline state, by limiting time and space limitations, thereby maximizing advertising effectiveness. The Internet advertising system and process offer users a new work environment that can increase work efficiency. The advantage is that the necessary information can be easily obtained.

The Internet advertising system and process also provide a simple subscriber management function and a simple broadcast management function, which enables selective advertising for individual users in a specific time. In this way, advertisers' intentions can meet user requirements. Therefore, the advantage is that unnecessary increases in advertising costs are excluded. It is also possible to provide users with more useful information.

-1919

Although preferred embodiments of the invention have been described for purposes of illustration, those skilled in the art will appreciate that various modifications, additions and substitutions are possible without departing from the scope and spirit of the invention as described in the accompanying claims.

Claims (22)

Patent claims 1. An Internet advertising system comprising: a plurality of user computers that are assembled to have Internet access, each user computer including a monitor that serves as a display means and consists of a basic screen for displaying the basic content of user-programmed processing and an auxiliary display screen a graphical user interface environment of the user computer, a plurality of binders adapted to allow the user computer to connect to web pages that are adapted to the binders, and image processing units to drive the home screen and slave screen; a system server for providing different information and different connecting means to each of the user's computers via the Internet, to display information on the slave screen along with information provided through the connecting means; and a plurality of information-providing servers connected to the system server, each of the information-providing servers being an object connecting each of the user's computers to the connecting means. 2. The Internet advertising system of claim 1, wherein the system server comprises: news server to access news providers' online sites to search for news; news databases created by a news server for storing news; an advertising server to provide to each of the user's computers information about the advertisements displayed on the slave screen of the user's computer; -2121 advertising databases for storing advertising data provided by the server; a media server for providing audiovisual data to be displayed or selected via the slave screen; a media database that is connected to a media server and provides media data to the media server; a web server for connecting the system server to the Internet and for operating the home web site for users; a database of the homepage to store the data required to run the homepage; and a subscriber database for storing subscriber information, which is that of users logged in and connected to a system server through their respective user computers. 3. The Internet advertising system of claim 1, wherein the image processing unit is adapted to simultaneously power both the primary display and the slave display included in each of the user's computers. 4. The Internet advertising system of claim 1, further comprising: a separate image processing unit for the slave auxiliary drive included in each of the user's computers. The Internet advertising system of claim 1, wherein each of the user computers further includes a TV / radio receiver module for receiving television broadcast signals and radio broadcast signals. The Internet advertising system of claim 1, wherein the monitor of each of the user computers further includes a camera adapted to record an object image and a microphone for inputting audio to the user computer. -2222 The Internet advertising system of claim 1, wherein the plurality of information-providing servers includes a plurality of advertising servers for providing ads, a plurality of content-providing servers for providing content information, and a plurality of databases appropriately associated with advertising servers. The Internet advertising system of claim 1, wherein the basic and auxiliary monitor screens in each of the user computers consist of a combination of cathode ray tubes and a liquid crystal display, a liquid crystal display combination, or a cathode ray tube combination. 9. An online advertising process comprising the steps of: creating a network that uses user computers, each of which includes a monitor consisting of an auxiliary screen that is adapted to display advertising data, and a basic screen that is adapted to display the underlying processing content of the associated user computer, a plurality of servers providing information and are tailored to provide advertising data and content information, and a system server adapted to transmit the advertising data and content information provided by the information-providing servers to the user computers, thereby allowing the transmitted data and information to appear on the the relevant auxiliary screens of the user computers; entering different information and different advertising information to be displayed on an auxiliary screen included on each computer and provided by the information servers providing; listing users who have access to the system server as subscribers; and -2323 transferring the entered advertising data to the user's computers, thereby displaying the advertising data on the respective auxiliary screens of the user computers. 10. The method of Internet advertising according to claim 9, wherein the step of transmitting the entered advertising data to the user computers, thereby rendering the advertising data on the respective auxiliary screens of the user computers, further comprises the steps of storing the advertising data on each of the user computers and loading and displaying stored advertising data in the offline communication state of the associated user computer so that advertising can be performed not only in the connected state but also in the disconnected state. 11. An Internet advertising method according to claim 9, wherein the advertising data transmitted to each of the user's computers and displayed on the slave computer's auxiliary screen has a format consisting of a basic part containing basic information including advertising information, and an extension that contains information that specifies the properties of the advertising data. 12. The method of internet advertising according to claim 11, wherein: the basic portion of the advertising data contains advertising code indicating the advertising code entered, advertising information including an image or characters to be displayed practically on the auxiliary screen, and link information for calling the website to provide detailed information, associated with advertising data in response to a related input signal; the expansion data portion of the advertising data includes temporal data that provides a reference for downloading the ad scheduling program, on-screen data for determining the position of ad serving, and evaluation information for determining the effectiveness of advertising data. -2424 The method of Internet advertising according to claim 9, wherein the step of transmitting the entered advertising data to the user computers, wherein the advertising data is displayed on the respective slave screen of the user computer, further comprises the display step when the user selects one of the objects displayed on the auxiliary computer the screen of a custom user computer selected from the web site or data associated with the selected object. 14. An Internet advertising method according to claim 13, wherein the step of selecting one of the objects on the slave screen comprises the steps of: If the user enters a click signal, then the step of analyzing the value of the key of the entered signal and the signal of the selected object according to the calling program; if the selected object has text calling data that contains web code, that is, connecting information, then the step of loading the web browser to the home screen of the custom user computer; the step of loading a web page associated with web data to the home screen of a custom user computer; if the selected item contains a submenu without having an online code, then the step of selecting the necessary submenu items to perform the query process in a sequential manner; and the step of performing a web page load or downloading the desired program to the custom display of a custom user computer. 15. The method of Internet advertising according to claim 9, wherein the step of entering advertising information available from the information providing the servers comprises the steps of: collecting ad requests from advertisers -2525 Establish a plan based on advertising schedule, display size and display position for each requested ad; creating the desired formatting for each required ad, and then saving the formatted ad if there is up-to-date information, then the step is to update the information based on the updated information and pass on the updated advertising information to users; storing downloaded advertising data on the respective user computers of the users, while advertising data is displayed on the respective auxiliary screens of user computers at predetermined time intervals; and repetitions of the above machining steps. 16. The Internet advertising method of claim 9, wherein the step of transmitting the entered advertising data to the user computers, displaying the advertising data on the respective auxiliary screens of the user computers, further comprises the steps of arranging users into user groups by properties and transferring advertising data to selected user groups to learn about advertising information. The Internet advertising method of claim 16, wherein the step of editing users into user groups by properties is performed based on the results of an analysis performed for individual advertising data according to the number of clicks to be repeated, the frequency of news searches and the frequency of use of the content. 18. An Internet advertising method according to claim 9, wherein the advertising data transmitted to each of the user's computers and displayed on the slave screen of the user computer comprises information about display windows, each adapted to be displayed on the slave screen in a state , which is -2626 set based on display content, display position and display size, and display period. 19. An Internet advertising method according to claim 18, wherein the display windows adapted to be displayed on the slave screen in the set state according to the display content, display position and display size and display period include: a video window for displaying video advertising or television signals; a group of flags, each tailored to connect a user's computer to customized information to the provisioning server once it is clicked; a plurality of linking means having linking addresses given for various services; a clock window that is customized to display the clock and calendar; A URL entry window that is customized to allow users to directly enter an Internet URL; an advertising window that has a display size proportionately larger than each of the flags, the advertising window serving to display a video or still image ad; an event window that is customized to provide information about online games, real-time games, or events; a plurality of radiant icons that are associated with programs commonly used by the user, each of the abbreviations icons executing a custom one of the programs in response to a user's choice and displaying the contents of the executable program on the user's home screen; and a news window that is customized to display news in a scrolling manner. 20. An Internet advertising method according to claim 9, wherein the advertising data transmitted to each of the user's computers is always displayed on the slave computer's auxiliary screen, while periodically -2727 are modified in accordance with an ad scheduling program selected by the advertiser in connection with the advertising data. 21. The method of Internet advertising according to claim 9, wherein the advertising data entered in the step of entering advertising information provided by the advertisers is updated at intervals with a predetermined time set by one of the advertisers or formed at any time event, and are then entered. 22. An Internet advertising process in which advertisements provided by a plurality of information providing servers and adapted to offer advertising data or content are transmitted over the Internet to a plurality of user computers, each of which includes a basic screen for displaying the content of the basic processing of the program and auxiliary screen for displaying advertising data, and appearing on the respective auxiliary screens of user computers.