KR20010079015A - Shopping mall operating system for internet electronic commerce with multi-tree structure and operating method thereof - Google Patents

Abstract

PURPOSE: A system and a method for operating a shopping mall of Internet electronic commerce with a multi-tree structure, are provided to offer a base of stable continuous profitable business on online or offline space via a mobile system. CONSTITUTION: A member management system(400) shares databases of members(101-104), and thereby operates a multi-tree web site(300) having a multi-tree structure(100). An administration/account/calculation system(500) manages the knowledge and experience necessary for shopping mall operation together with systems of a calculation company and a merchandising consultant company. A resource management system(600) makes the member management system(400) and the administration/account/calculation system(500) operate with systems of a manufacture company, a distribution company, a pay gate company and a financial agent. A mobile service system(700) connects the members(101-104) to each other via the Internet. An IC card system(800) issues a membership card to the members(101-104).

Description

SHOPPING MALL OPERATING SYSTEM FOR INTERNET ELECTRONIC COMMERCE WITH MULTI-TREE STRUCTURE AND OPERATING METHOD THEREOF}

The present invention relates to an Internet e-commerce shopping mall operating system and a method of operating the multi-tree structure, and more specifically, to the members of the multi-tree structure for the Internet multi-level e-commerce can share a database on the overall shopping mall, The present invention relates to a multitree-structured Internet e-commerce shopping mall operating system and a method of operating the multitree-structured website.

Recently, the general sales of the retail industry due to the shrinking consumption tend to decrease rapidly, while the sales of internet shopping malls and TV home shopping are exploding. In particular, in the case of Internet shopping malls, the number of users shopping is increasing day by day with the change of public perception of e-commerce. As of the end of 2000, only 13% of Internet shopping experiences remain, but more than 40% of Internet users He announced that he would like to purchase items through an internet shopping mall (December 2000, press release of the Ministry of Information and Communication) (Publication Office / 750-2819). In addition, the number of Internet users in Korea reached 19.4 million, and home informatization has been rapidly progressed through the spread of high-speed communication networks such as ADSL, so that the PC penetration rate per household was 71%, and the households with Internet access were 49.8%. It is not just the general public who is interested in internet shopping malls and e-commerce in the domestic internet environment. In other words, some multi-tier operators think that network marketing (aka multi-stage sales), a new retailer in the 21st century, is compatible with e-commerce. As a representative, Paul Lambert and Charlie Oh founded eWeb21 (http://www.eweb21.com) in 1999 with the concept of a customer adapted to the Internet business. E-web Korea (http://kr.eweb21.com) was also launched in Korea to develop a business called 'e-level marketing' that combines e-commerce and multi-stage sales. Here, the motto of two-level marketing is to provide differentiated 'my information' to individual members, to provide the best internet commerce services to suppliers, and to reward product distribution margins, especially based on member-oriented customer management. Through exquisite harmony with the Internet, we tried to unite people around the world across borders.

However, the webpage (secondary domain) provided to active members in ewebkorea is about one page. Despite the simple promotional homepage, the shopping mall displayed on this homepage is linked to the mainframe shopping mall, and thus shopping through this homepage is performed. In this case, since the multi-stage income generated in the case is divided among members or parties of the same multi-stage line, self-employment is almost impossible and there is no construction and sale of an independent shopping mall.

An electronic commerce shopping mall operating system and method according to the related art is disclosed in Korean Patent Laid-Open Publication No. 36935 in 2000, which is described with reference to FIG. 1, which is accessed through the Internet or a public telecommunication network. 1) and an e-commerce corporate shopping mall website (2), a call center and an administrator (3), which guides customers to purchase goods by guiding various product information, and the e-commerce corporate shopping mall website (2) or The parent member shopping mall website (5, 6, 7) includes a logistics system (4) for receiving the order data for the goods ordered by the child member and delivers the ordered goods to the child member.

In addition, in the conventional e-commerce shopping mall operating system, SOHO, groups, and individuals join the e-commerce corporate shopping mall website (2) as a parent member, and the registered parent members receive the e-commerce corporate shopping mall website (2). Distribute the parent member shopping mall websites (5, 6, 7) operating on the website. Here, the parent member shopping mall websites (5, 6, 7) are affiliated with the product shopping mall and its own members (8, 9, 10) to simply introduce the products of the company provided by the e-commerce company shopping mall website (2) It consists of the homepage of the parent member providing information to the submembers (8, 9, 10), through which the parent members receive the submembers (8, 9, 10), respectively. ), Secures, recruits, and manages promotional activities and conducts e-commerce transactions.

However, the e-commerce shopping mall operating system according to the prior art has a pyramid structure centering on the main e-commerce company shopping mall website, and has a centralized network base in view of the entire network structure. Following the closing of the shaking multi-stage structure, there is a disadvantage that can cause a number of problems that occur in the conventional offline multi-stage sales structure the same.

In addition, the electronic commerce shopping mall operating system according to the prior art has a disadvantage that the parent member has a weak network base for the independent shopping mall, the voluntary participation in the voluntary business as mentioned above.

In addition, the electronic commerce shopping mall operating system according to the prior art is equipped with a product shopping mall and a homepage for the promotion of the parent member simply to introduce the product of the company generally provided in the e-commerce corporate shopping mall website, thereby adapting to changes in consumption patterns and unstable economic environment. It is impossible to build or change the parent member shopping mall website.

In addition, the e-commerce shopping mall operating system according to the prior art is limited to the overall operation of the website or the homepage based on the wired Internet, which is inefficient in introducing or selling products to consumers who are offline in the multi-level marketing. In managing members on the web, there is a disadvantage in that the activity area of members is limited to a limited space where the Internet is basically available.

Therefore, the present invention can secure initial business competitiveness through a multi-tree website for a web shopping mall that can build an independent shopping mall, and provide a foundation for stable and sustainable profitable business in online and offline spaces through a mobile system. An object of the present invention is to provide a multi-tree Internet e-commerce shopping mall operating system.

In addition, another object of the present invention is to form a membership consisting of a general member for the Internet user group and a business member for the business group leader, multi-tree Internet e-commerce based on the CEO group having an independent legal entity It is possible to form a business network by cultivating professional organizations through this, and to provide a multi-tree Internet e-commerce shopping mall operation method that can lay the foundation for diversification of high efficiency and high value-added business through the Internet. .

1 is a block diagram illustrating a configuration of an e-commerce shopping mall operating system according to the prior art;

FIG. 2 is a block diagram illustrating a multitree structure for applying an internet e-commerce shopping mall operating system having a multitree structure according to an embodiment of the present invention; FIG.

FIG. 3 is a block diagram for explaining a configuration of a multi-tree structured e-commerce shopping mall operating system shown in FIG. 2;

FIG. 4 is a block diagram for explaining the structure of a web shopping multitree website shown in FIG. 3;

5A to 5I are diagrams of a data table for explaining the member database structure shown in FIG. 3;

6A to 6E are diagrams of a data table for explaining the merchandise database structure shown in FIG. 3;

7 is a block diagram for explaining the configuration of the IC card system shown in FIG.

8 is an operation flowchart of the mobile system shown in FIG.

9 is a block diagram illustrating a method of operating a multi-tree structured e-commerce shopping mall according to the present invention;

FIG. 10 is a flowchart illustrating a web shopping mall sale method of the second round shown in FIG. 9;

FIG. 11 is a flowchart for explaining an Auto Puzzle algorithm shown in FIG. 9;

FIG. 12 is a diagram for explaining a data table of the auto puzzle algorithm shown in FIG. 11; FIG.

<Description of the symbols for the main parts of the drawings>

20: wired internet

30: wireless internet

100: multitree structure

200: shopping mall operating system

300: Multitree Website

400: Membership Management System

500: Management / Accounting / Settlement System

600: Enterprise Resource Management System

700: Mobile Service System

800: IC card system

An object of the present invention as described above is a member management system that supports the operation of a multi-tree website built in a multi-tree structure by sharing a member's database, and the knowledge and experience related to manufacturing, distribution, etc. necessary for the operation of the shopping mall It connects members through a wireless / internet management system, a management / accounting / settlement system that performs company-wide management together with a merchandising consulting company system, an enterprise-wide resource management system that links the systems with the systems of manufacturers, logistics companies, Paygate, and financial institutions. It is achieved by a multi-tree Internet e-commerce shopping mall operating system comprising a mobile service system, an IC card system for issuing membership cards to members.

In addition, another object of the present invention is to recruit members to receive a lot of benefits as a qualification of the associates to consumers through the 0th round, performing the auto puzzle online through the membership recruitment step, Providing web sharing malls for DB sharing and revenue distribution on the website to members, and if the member meets the criteria and meets the criteria, promotes the first round by upgrading the member ID registered as an associate member to the regular member ID. If the regular member passes the eligibility criteria, promote the regular member to the MVP member, proceed to the second round of selling the independent sub-shopping mall on the virtual host, and the second round MVP member to the promotion criteria Accordingly, including promotion to the CEO member and proceeding with the third round of building an independent corporation's website as an independent domain. It is achieved by a multi-tree structured Internet e-commerce shopping mall operating method.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

2 is a block diagram illustrating a multitree structure for applying a multi-tree Internet e-commerce shopping mall operating system according to an embodiment of the present invention. FIG. 3 is a block diagram illustrating the multitree structure shown in FIG. 4 is a block diagram illustrating the structure of an internet e-commerce shopping mall operating system, and FIG. 4 is a block diagram illustrating the structure of a multi-shopping web site for the web shopping shown in FIG. 3, and FIGS. 5A to 5I are shown in FIG. 3. 6A to 6E are data tables for explaining the product database structure shown in FIG. 3, and FIG. 7 is a block diagram for explaining the configuration of the IC card system in FIG. 8 is an operational flowchart of the mobile system shown in FIG. 7.

As shown in FIG. 2, the present invention basically manages a multi-tree structure 100 composed of general members and business members, and enables profit distribution online and to establish a wired / wireless Internet e-commerce shopping mall. It includes a shopping mall operating system 200 configured to be.

Here, the multi-tree structure 100 has a single tree structure in which the MVP members 102, the regular members 103, and the associate members 104 are hierarchically grouped under the CEO member 101, which is a professional manager. With 110, in the same way other tree structures 120 are gathered into one network, sharing a human and physical database. Naturally, the multi-tree structure 100 composed of such a plurality of tree structures 110 and 120 can be extended to a number of other multi-tree structures (not shown) when globalized. In addition, each member (101, 102, 103, 104) connected in multiple stages on each tree structure (110, 120) is promoted when the conditions are satisfied in stages. At this time, the associate member 104 is paid a product purchase point of a predetermined ratio when the goods are purchased or used in the basic stage or round 0 (ROUND). In addition, the regular member 103 is basically given a Marketing Value Point (MVP) incentive, which is a sales incentive, along with a product purchase point through the first stage, that is, the first round. In addition, the MVP member 102 receives additional MVP special sales incentives along with product purchase points through the second round. In addition, the CEO member 101 receives the CEO special sales incentive along with the product purchase point through the third round.

The product purchase points and sales incentives paid according to the multi-level merchandise on-line or off-line are aggregated through wired / wireless Internet. For this purpose, the shopping mall operating system 200 of the present invention is described in detail below. DB '), the multi-tree website 300 of the web shopping mall or shopping mall for sharing and revenue sharing, the member management system 400, the management / accounting / settlement system 500, and the enterprise resource planning system 600. And a mobile service system 700.

As shown in FIG. 3, the present invention is an Internet e-commerce shopping mall operating system (MVP SYSTEM) constructed through a multitree website 300. That is, in order to operate the multi-tree website 300, the present invention provides the wired Internet through hardware for each of the systems 400, 500, 600, and 700 and network hardware such as the router 204 and the gateway 207. 20 and the wireless Internet 30 are connected. The multi-tree website 300 of the present invention allows the members of the multi-tree structure 100, both consumers and sellers, and the members 130 associated with them to be connected to the computer terminal (wired Internet 20). (Not shown) to use a mobile communication terminal 140, such as a mobile phone, a personal data assistant (PDA), a PCS, a CDMA2000 terminal, etc. to perform an electronic commerce such as purchasing a business and a product.

The network connection structure of the hardware applied in the description of the present invention is not limited because it can be changed as necessary, detailed description of the connection structure will be omitted.

In addition, the present invention provides a settlement company (40), a merchandising (M / D) consulting company 50, a manufacturer (60), a logistics company 70, a paygate ( 80; aka P / G) or Van (AN), and financial institutions such as banks and credit card companies (90) are connected to the wired Internet (20) and standardized as compatible EDI (Electronic Data Interchange) solutions between systems. It is supposed to send and receive documents.

The member management system 400 of the shopping mall operating system 200 includes switches 401 and 402 (L4 switches) that support layer 4 steps in order to prevent server load of the plurality of web servers 405 according to an increase in usage. And double firewalls 403 and 404 for thorough security and system hold. In addition, the member management system 400 is connected with hardware such as a mail server 406, a DNS server 407 (domain name service server), and middleware 409 necessary for normal website operation.

The member management system 400 is an Internet customer relationship (e-CRM), contents (content) and community (program) programmed for the operation of the multi-structured Internet e-commerce shopping mall pursued by the present invention on the hardware briefly described above. And a first solution 408 for managing e-mail.

In addition, a DB server 410 having a backup DB server 411 is installed in the member management system 400, and these DB servers 410 and 411 use a private IP (Internet Protocol). And, such DB server 410, 411 is a member DB 420 and product DB 430 managed through the wired Internet 20 and wireless Internet 30, and other DB used in the shopping mall operating system for each service 440 is provided. In addition, the DB server (410, 411) is settled by recording the transaction information between the settlement company 40, the merchandising consulting company 50, the Paygate company 80 and the financial institution 90 to support the work required for electronic commerce Inventory and logistics DB (460) having a DB (450) and a management DB (451) and stores transaction information between the manufacturer (60) and the logistics company (70) that exchanges standardized documents with a system-compatible EDI solution. It includes.

The member management system 400 manages members through an automatic log-in and authentication function of the multitree website 300, a member DB automatic generation function, and an individual / group sales management function. Actively run community, offline meetings and events.

In addition, the management / accounting / settlement system 500 is provided with a second solution 508 required for operating the system, this second solution 508 is a member DB automatic generation function, and individual / group sales management DB (city) Normal IC card system such as an encryption and decryption application required for the operation and management of the IC card system 800 (see FIG. 7) issued by the membership card, and the automatic map configuration function for each line. Has the application required for operation This second solution 508 is adapted to utilize the information stored in the settlement DB 450 and the management DB (451).

In addition, the management / accounting / settlement system 500 is manufactured by the general B2B, B2C solution that is not shown in the second solution 508 from the system of the settlement company 40 and the merchandising consulting company 50 to operate the shopping mall, The company is to manage knowledge and experience related to distribution and the like, and can receive the support of experts from the settlement company 40 and the merchandising consulting company 50.

To this end, the enterprise resource planning (ERP) system 600 is for efficiently utilizing the management resources of the shopping mall operating system 200. The member management system 400 and the management / accounting / accounting are basically provided. Interoperability between the systems 500 to interoperate with the systems of settlement company 40, merchandising consulting company 50, manufacturer 60, logistics company 70, paygate 80, financial institution 90 Send and receive standardized documents with possible EDI solutions. In addition, the member manages with the Auto Puzzle algorithm of the third solution 608 and supports the management / accounting / settlement system 500 with the integrated work package solution. In addition, the third solution 608 uses the inventory and logistics DB 460 to work with the manufacturer 60 and the logistics company 70 online, such as purchasing, production, logistics, and accounting, etc. Solution, an electronic payment settlement solution interworking with Paygate 80 (P / G) and a financial institution 90, and a remote delivery confirmation solution including a task related to the logistics company 70.

In addition, the mobile system 700 of the shopping mall operating system 200 as a member to provide services such as member acquisition, product sales and point inquiry through the wireless Internet 30, for a mobile service to be described in detail below It has a mobile server 710 with a solution.

On the other hand, the multitree website 300 sets up virtual hosts on the subframe 330 that is programmed to perform e-commerce and membership management perfectly online under the main frame 310, and for CEO members. Provide a website 350 of a fully separate entity as an independent host.

As shown in FIG. 4, the multi-tree website 300 includes a main web shopping mall 311 and a main content (eg, a main web 310) of a main frame 310 of a domain of “http://www.mvpsystem.com”. 312, a main community 313, a main DB 314 in the form of an integrated DB, various service menus 315, a mobile homepage 316, and a management menu 317 for all members. , MVP, Jeong, Associate Members (101, 102, 103, 104) are managed online to be managed. That is, the regular members 103 and associate members 104 use the main frame 310 as a general member, and the CEO members 101 and MVP members 102 use the main frame 310 as business members. In this case, the service menus provided are different for each layer, and the sharing of member information is also differentiated for each layer. The main frame 310 of the multi-tree website 300 is a sub-frame which is a plurality of virtual hosts that can be independently operated by the MVP member 102 directly invested as a business member through predetermined interfaces 318 and 319. 330 are connected respectively. These sub-frames 330 are assigned to each of the MVP member 102 wants to sell the shopping mall subdomains in the same manner as 'http://aaa.oooxxx.com', and similar to the main frame 310, The sub web shopping mall 331 on the virtual host, the sub and exclusive contents 332, the sub community 333, the sub DB 334, the various service menus 335, and the management menu for the MVP member 102. (337) is implemented.

In addition, in the case of the CEO member 101, the web of the corporation is completely separated from the website 350, which is an independent host having a domain name of 'http://www.oooxxx.com', for example, as a separate corporation. Server 412 is provided. Of course, the present invention in building the website 350 of the CEO member 101, the service of the main frame 310 level, that is, the main web shopping mall, the main content, the main community, the corporate DB (354), various service menu , Mobile homepage, provides a management menu (357) for the CEO member (101).

On the other hand, the main DB 314 on the main frame 310 is an integrated database that shares both the sub-DB 334 and the corporate DB 354 of the sub-frame 330. That is, the main DB 314 records and stores the primary member DB 421, the primary product DB 431, and the primary service-specific DB 441, as well as the sub-DB of the sub-frame 330 described below. 334) and the information of the tertiary DB 354 of the corporation which is completely separated.

In addition, the sub-DB 334 on the sub-frame 330 is limited to the main DB 314, the secondary member DB 422, secondary product DB 432, secondary service-specific DB 442 It consists of, and is linked with the main DB (314). That is, when new information is input to each of the secondary member DB 422, the secondary product DB 432, and the secondary service-specific DB 442, the sub-DB 334 receives the main of the main frame 310. Is updated in the DB 314.

In addition, the sub-DB 334 is shared with the main DB 314 so that the MVP member 102 can check the regular member and associate member and goods and service-specific information in the lower line. In addition, the sub-DB 334 is to be updated in the main DB 314 of the main frame 310 when inputting information about a new member or product.

In addition, the corporate DB 354 of the website 350 of the fully separated corporation is divided into a third member DB 423, a third product DB 433, and a third service DB 443 separated from the main DB 314. ) Here, each of the DBs 423, 433, 443 is completely separated from the main DB 314 of the main frame 310, so that MVP members, active members, and associate members connected to the lower line of the specific CEO member 101. And information about goods and services. In addition, when the new information is input to the third member DB 423, the third product DB 433, and the third service-specific DB 443, the corporate DB 354 may include the main DB of the main frame 310 ( 314).

5A through 5I illustrate exemplary database items based on MVP members in a table form. That is, the member DB, which is one of the main DBs 314 included in the main frame 310 of the present invention, has an MVP member table 420a, an MVP member point table 420b, an MVP member rating table 420c, MVP recommended member table 420d, MVP withdrawal member table 420e, MVP host information table 420f, MVP domain information table 420g, member information table 420h, and bank account code table 420i. ), As well as general information for defining and managing the multitree structure for the CEO, MVP, Chung, and Associates on the network. In particular, the member information table 420h of the member DB is used to explain the main principle of constructing the multitree structure in the auto puzzle algorithm which will be described in detail later.

6A through 6E, items of an exemplary product DB based on MVP members are shown in a table form. That is, the product DB includes the MVP manufacturer-related tables (430a), the MVP order table (430b), the MVP order cancellation table (430c), the MVP new item table (430d), and the MVP company table (430e) required for electronic commerce. ) May be included.

As shown in FIG. 7, the configuration of the above-described IC card system 800 is briefly shown. In the IC card system 800, all members, Jeong, MVP, and CEO members registered through the website can be delivered by mail with the IC card 810, which is a kind of smart card. In particular, members perform e-commerce transactions on the website with a member ID written on the IC card 810 or a bank account number or credit card number registered with each IC card 810, or the IC card 810. Purchases an article at an affiliated merchant 830 having an IC card terminal 820 to which is accessed. Here, the IC card terminal 820 displays the IC card transaction contents, such as the recorded contents (member ID, credit card number, etc.) of the IC card 810 read through the card reader device, and the amount directly input from the merchant. It transmits after encrypting 821 by PIN input method. In addition, the shopping mall operating system 200 of the present invention decrypts the encrypted IC card transaction contents with the second solution of the management / accounting / settlement system 822 and uses it in the member management system 400. That is, the member management system 400, along with the settlement company 40, pays the MVP special sales incentives to the members who have performed the transaction along with the product purchase point according to the IC card transaction content. In particular, the settlement company 40 transmits the data on the product purchase points and MVP special sales incentives of the members settled to the financial institution 90, such as a bank or a card company, to be deposited into the account of the members who have performed the transaction. In addition, members can perform electronic commerce through their computer terminal 141, various mobile communication terminals 140, kiosk sales stand 142, using a member ID or credit card number on the IC card.

8 is an operation flowchart of a mobile system through the mobile communication terminal 140, such as a PDA, a mobile phone capable of internet.

First, the general public registers as a member of the shopping mall operating system of the present invention through an online route through a website or an offline route according to the recommendation of an existing member, so that the use of the mobile system is started. The mobile system receives the member ID and password inputted from the member (S96), calls the member information of the member DB 420 and compares the member ID and password with the information on the member DB 420 (S97, S98), At this time, the member authentication is completed only if the member ID and password match all of the information on the registered member DB 420, and if it does not match, the member ID and password are re-authenticated (S99).

Once member authentication is completed, the main selection menu 149 is displayed on the member's mobile communication terminal 140 (A).

The menu management algorithm of the mobile system is based on the menu number (CH = 1, 2, 3) selected by the user (S100), the new member registration process (S110), the product purchase process (S120), and the point inquiry process (S130). Proceed).

First, in the new member registration process (S110), the member registration menu is transmitted to the member's mobile communication terminal 140, new member information is input (S111), and registration processing is performed according to the presence or absence of a registration confirmation key value (S112, S113), the result is stored in the member DB 420 and the registration of the new member is completed (S114). Once registered, the member is asked to enter the member ID and password again.

In addition, the product purchase process (S120) transmits the electronic catalog or product list, etc. to the member's mobile communication terminal 140, and then receives the product purchase information selected by the member (S121). At this time, it is determined whether there is a product selection completion key value (S122), and stores the received product purchase information in the product DB (430), and at the same time show the list of products purchased by the member to the mobile terminal 140 of the member Give and request payment (S123, S124). When the member presses the confirmation button of his mobile terminal 140, the payment request key value is transmitted to the mobile system, the system transmits a guide menu for the payment method (S125). At this time, the member selects a card company or a bank and inputs a credit card number or account number, or the payment data is stored in the settlement DB 450 by other payment method associated with the member ID (S126).

In addition, in the point inquiry process (S130), a point inquiry window (not shown) is transmitted to the mobile communication terminal 140 of the member, through which the member ID of the substructure or the member ID of the user is input (S131). Is performed. At this time, the mobile system calls point information from the member DB 420 in association with the member management system and outputs it to the mobile communication terminal 140 of the member (S132). When the member inquires all the point information and presses the close button on the mobile communication terminal, the key value for the close button is transmitted to the mobile system, and the mobile system closes the point inquiry window and displays the key value for displaying the main selection menu. The point inquiry process is completed by transmitting to the mobile communication terminal 140 (S133).

In the following, it will be described a method for operating a multi-tree structured e-commerce shopping mall of the present invention as described above.

9 is a block diagram illustrating a method of operating a multi-tree structured e-commerce shopping mall according to the present invention, and FIG. 10 is a flowchart illustrating a web shopping mall sale method of a second round. 11 is a flowchart for explaining an auto puzzle algorithm, and FIG. 12 is a diagram for explaining a main data table of the auto puzzle algorithm.

As shown in Figure 9, the e-commerce shopping mall operating system of the present invention basically to receive a lot of benefits as an associate member through the 0th round to consumers of the Internet or offline consumers who revealed their intention to purchase goods, By recruiting, the operation is started (S10).

Thereafter, the shopping mall operating system performs an auto puzzle step (S18) to be described in detail below, issues a member ID (IC card, etc.) (S19), and operates a web shopping mall for DB sharing and revenue distribution on a website. (S20). If the associate member satisfies the predetermined condition, i.e., the predetermined information (product purchase point, etc.) that grasps the business means of the associate member, the funding power and offline recommendation, etc., the shopping mall operating system is the member registered as the associate member. Promote the ID to the regular member ID and proceed with the first round (S30). Here, the regular member can receive more benefits when recruiting associate members or purchasing products to the lower line (S31). That is, as mentioned earlier, the active member of the first round is settled with the MVP incentive, which is a sales incentive, along with a certain percentage of product purchase points.

In addition, if the active member passes the eligibility criteria to become the second round, or if the associate member reveals the intention to invest and pays a predetermined investment amount, the shopping mall management system promotes the active member to the MVP member and the second round. Proceed (S40).

At this time, the shopping mall operating system distributes a plurality of shopping malls, which are classified as virtual hosts in subframes subordinated from the main frame, to MVP members for a fee, and the MVP members of the second round independently become independent sub shopping malls on the virtual host (FIG. 4) (S41).

For example, the method of distributing a sub mall on a virtual host is as follows.

As shown in FIG. 10, when the MVP member clicks the web sale request button in the mainframe of the multitree website (S410), the MVP member inputs a host name to apply for (S411). Thereafter, the MVP member selects a payment method such as product purchase points, MVP incentives or cash deposits which are owned by the user (S412). Thereafter, the shopping mall operating system completes payment for the sale of the sub-shopping mall through the electronic payment procedure, and operates the virtual host additional generation program on the web (S414). In addition, the shopping mall operating system sequentially operates the name zone addition generating program and the homepage automatic registration program (S415 and 416), thereby completing the sub shopping mall of the MVP member who is both a customer and a member (S417).

Here, the virtual host adder program, the name zone adder program, and the homepage auto-registration program are applied to web programming languages such as ASP / JSP, and a general e-commerce construction builder program. Authoring tool that builds sub shopping mall and other services suitable for MVP members.

In addition, as shown in FIG. 9, when the MVP member of the second round having a virtual host passes the upgrade standard, for example, predetermined capital, product purchase points, sales incentives, and the number of lower members in the tree structure are satisfied. It is promoted to the third round and becomes a CEO member (S50). The CEO member is the manager of an independent corporation established as an independent domain, and manages an e-commerce company (S51).

In the following, as mentioned above, Auto Puzzle that can be a feature in the operating method of the present invention will be described in detail.

Auto Puzzle is an automatic line generation program that automatically connects a number of associate and active members to predetermined MVP members in the infrastructure.

As shown in FIG. 11, in the auto puzzle process (S18), the member information is temporarily stored and the member information is temporarily stored (S180). At this time, the presence or absence of a recommender ID among the member information of the associate member is determined. In operation S181, if there is no recommender ID, the member DB is searched and auto puzzling is applied (S182). Here, the search condition of the member DB is applied only when the member is a full member and the number of lower lines is less than two. When the search condition is described in more detail, ① the user ID (USER_ID) and the member information table of the MVP member table (refer to FIG. 5A). (See FIG. 5H) The user ID (USER_ID) is the same. ② When the auto puzzle flag (AUTOPUZZLE_FLAG) in the member information table is 'A' or 'B', ③ The auto puzzle flag and MVP member table in the member information table. It is summarized as being ascending based on the (REG_DATE) item of. Here, the auto puzzle flag is flagged to grasp the number of members on the lower line for each member, 'A' means one member is zero, and 'B' is one member. It means a person, 'C' means two or more people excluded from the auto puzzle.

That is, the auto puzzle flag is searched to select the member ID having the fastest joining order among the 'A' and 'B' flag members (S183) and inserted into the member DB (S184). Thereafter, if the number of members of one recommender is less than two, the flag is kept in the current state, and if there are two or more members, the flag is changed to 'C', thereby completing the membership (S185 to S187).

In this case, as shown in FIG. 12, 'A', 'B' or 'C' is written in the auto puzzle flag (AUTOPUZZLE_FLAG) item of the auto puzzle application existence code in the member information table 420h 'after auto puzzle ring. do.

The auto-puzzle flag items written in this way are utilized for the line-by-line automatic map construction function, and used to construct a more robust multitree structure online.

In other words, the auto puzzle algorithm can guarantee a stable and profitable start for MVP members who are in the early stages of the business, and connect MVP members who need infrastructures to certain members without recommenders under certain conditions. It allows you to earn many product purchase points and MVP incentives.

The multi-tree Internet e-commerce shopping mall operating system according to the present invention is a multi-tree structure by integrally managing a plurality of tree structure formed by a plurality of MVP members, regular members, associate members on the web based on the CEO member There is an effect that can collectively perform the construction, sale and membership management of the Internet shopping mall.

In addition, the multi-tree Internet e-commerce shopping mall operating system of the present invention is equipped with a mobile system connected to the wired and wireless Internet, it is possible to register members in a wireless state, easy to search for their points, regardless of place You can enjoy shopping, such as wired and wireless e-commerce is effective.

In addition, the multi-tree Internet e-commerce shopping mall operating system of the present invention provides a number of solutions programmed for the operation of the Internet e-commerce shopping mall, and in the case of a business member (MVP member, CEO member), the independent shopping mall of the subframe In addition, there is an advantage that the web of the independent host can be built on the web very conveniently.

In addition, in the method of operating a multi-tree Internet e-commerce shopping mall of the present invention, the independent shopping mall may be automated, and an independent shopping mall of a desired form may be constructed by a program provided. Providing a stable human infrastructure for early business members and automatically connecting lines to new members, resulting in a more robust multitree structure.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to make various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the scope of the claims You will have to look.

Claims (7)

In the multi-tree Internet e-commerce shopping mall operating system connecting the business members (101, 102) and the general members (103, 140) through wired and wireless Internet (20, 30), A member management system 400 for sharing a database of the members 101, 102, 103, 104 and operating a multitree website 300 constructed with a multitree structure 100; A management / accounting / settlement system 500 for performing enterprise-wide management of the knowledge and experience related to manufacturing, distribution, etc. necessary for operating the shopping mall together with the systems of the settlement company 40 and the merchandising consulting company 50; An enterprise resource management system 600 for interworking the systems 400 and 500 with systems of manufacturers 60, logistics companies 70, Paygate 80, and financial institutions 90; A mobile service system (700) for connecting members (101, 102, 103, 104) via the wireless Internet (30); Multi-structure Internet e-commerce shopping mall operating system comprising an IC card system for issuing a member card to the members (101, 102, 103, 104). The method of claim 1, The multitree website 300 includes a main frame 310 for a main shopping mall 311; A subframe 330 configured to set virtual hosts under the main frame 310 to perform e-commerce and member management through the sub shopping mall 331; Multi-structured Internet e-commerce shopping mall operating system, characterized in that consisting of a completely separate corporate website 350 as an independent host for the CEO member (101). The method of claim 1, The member management system 400 automatically logs and authenticates and automatically generates a member DB so as to differentially distribute the profits of the shopping malls 311 and 331 to the members 101, 102, 103, and 104. The multitree website 300 on the web server 405 and the DB server 410, 411 to provide a function and sales management function by individual / group, and to manage an online community, offline meetings, and events. Internet e-commerce shopping mall operating system of a multi-tree structure, characterized in that the construction. The method of claim 3, The DB server 410, 411 includes a member DB 420 and a product DB 430 managed through the wired Internet 20 and the wireless Internet 20; Other DB 440 used for the shopping mall operating system for each service; A settlement DB 450 and a management DB 451 that record transaction information with the settlement company 40, merchandising consulting company 50, Paygate 80, and financial institution 90; Multi-structured Internet e-commerce shopping mall operating system comprising a stock and logistical DB (460) storing the transaction information with the manufacturer (60), logistics company (70). In the method of operating a multi-tree Internet e-commerce shopping mall, A first step (S10, S18) of recruiting members to receive a lot of benefits as qualifications of the associates to consumers through the 0th round, and registering the members with an auto puzzle algorithm; A second step (S20) of providing a DB sharing and revenue distribution shopping mall on a website to the registered members; A third step (S30, S31) of proceeding with the first round by promoting a member ID registered as an associate member to a regular member ID when the member satisfies a predetermined condition and passes the standard; A fourth step (S40, S41) of proceeding with the second round of upgrading the regular member to an MVP member and distributing an independent sub shopping mall on a virtual host when the regular member passes the qualification criteria; And a fifth step (S50, S51) of upgrading the MVP member of the second round to the CEO member according to the promotion criteria, and proceeding to the third round of building an independent corporation's website as an independent domain. Operation method of internet e-commerce shopping mall with multi-tree structure. The method of claim 5, The first step (S18) of registering the member by the auto puzzle algorithm, Member registration step of registering as a member at the same time as the subscription (S180); Determining whether a recommender ID exists among member information of the associate member (S181); If the recommender ID does not exist, searching for the member DB according to the search condition of the member DB corresponding to the case where the number of the lower members and the active member is less than two (S182); When applying the auto puzzle ring, searching for an auto puzzle flag, selecting a member ID having the fastest join order among 'A' and 'B' flag members, and inserting the ID into a member DB (S183 and S184); If the number of one member of the recommender is less than two, the flag is kept in the current state, and if there are two or more members, the flag is changed to 'C' to complete the member registration (S185, S186, S187). Internet e-commerce shopping mall operating method of the multi-tree structure comprising a. The method of claim 5, The fourth step (S41) of selling the independent sub-shopping mall on the virtual host, (S410 to S412), wherein the member clicks on a web sale request button on a main frame of a multitree website, inputs a host name to apply for, and selects a payment method; Allowing the shopping mall operation system to complete payment for the sale of the sub-shopping mall through an electronic payment procedure, and to operate a virtual host additional generation program on the web (S413 and S414); Multi-tree structured Internet e-commerce shopping mall operating system comprising the step (S415 ~ S417) to complete the sub-shopping mall by sequentially operating the name zone generation program and automatic homepage registration program.