KR102548359B1 - Advertisement production support system, advertisement production support method, and program stored in recording medium using 8 principles of advertising - Google Patents

Abstract

The advertisement production support system according to an embodiment of the present invention receives advertisement publication information including an advertisement target industry and an advertisement budget from an advertiser terminal, and considers the cost-effectiveness of the advertisement with respect to the advertisement target industry and the advertisement budget a recommended advertisement channel providing unit for providing one or more recommended advertisement channels; a design accepting unit for transmitting a plurality of draft advertisement designs for advertisement objects to an advertiser terminal and receiving one or more candidate draft designs selected from the advertiser terminal; An advertising material analysis provider that collects advertisement material information on topics related to the advertisement target industry from the Internet and provides analyzed information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and an advertisement draft providing unit that receives advertisement point information representing characteristics of an advertisement object that can appeal to customers from an advertiser terminal, and provides one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate design design. can

Description

Advertisement production support system using 8 principles of advertisement, advertisement production support method, and program stored in recording medium

The present invention relates to advertisement production technology, and more particularly, to an advertisement production support system, an advertisement production support method, and a program stored in a recording medium for supporting advertisers to produce advertisements online.

For years, companies have attempted to brand goods and services, satisfy existing consumers, and appeal to potential new consumers. Advertising ranges from printed forms such as newspapers, magazines, subway advertisements, bus advertisements, taxi advertisements, brochures, newsletters, press releases and billboards to sponsorship, seminars, point-of-sale and Event-related activities such as promotional programs, and advertising in various forms such as broadcast media such as radio, television, cable and, more recently, satellite cable. Recently, a variety of advertising methods have been provided, with new forms of formerly so-called direct advertising being more targeted and tailored to individual consumers.

On the other hand, advertisers identify the advantages and disadvantages of their own product or service, which is the subject of advertising, identify the issues in the industry or the advantages and disadvantages of competitors' brands, and write the contents of advertisements by utilizing their own strengths and the weaknesses of other companies. In this respect, in order to create advertising contents, it is necessary to identify the issues of the industry or the strengths and weaknesses of competitors' brands.

When an advertisement is to be implemented, since there are limitations on available budget and manpower, there is no choice but to select and implement one or two advertisement methods among several advertisement methods. From the advertiser's point of view, there is a problem in that there are many cases in which inefficient advertisements are performed without being able to advertise through the most efficient advertisement method due to limited budget and manpower.

In addition, in order for an advertiser to produce an advertisement using an external professional company, several meetings are required to exchange information on products/services to be marketed with the experts of the external company, and it is difficult to proceed non-face-to-face. In addition, in the case of using an external professional company to produce an advertisement, it may take a considerable amount of time to receive the advertisement production draft, and in the case of a request for revision to the draft, the final draft with the revision reflected may not be received after a considerable amount of time has elapsed. There is a situation.

The problem to be solved by the present invention is to solve the above-mentioned problems of the prior art, and it is possible to publish advertisements with high cost-effectiveness, request advertisements through non-face-to-face, and refer to contents that are advertisement materials. It is to provide an advertisement production support system capable of writing advertisement points, an advertisement production support method, and a program.

As a means for solving the above problems, the advertisement production support system according to an embodiment of the present invention receives advertisement publication information including an advertisement target industry and an advertisement budget from an advertiser terminal, and the advertisement target industry and the advertisement a recommended advertisement channel providing unit that provides one or more recommended advertisement channels in consideration of cost effectiveness of advertisements with respect to a budget; a design accepting unit for transmitting a plurality of draft advertisement designs for advertisement objects to an advertiser terminal and receiving one or more candidate draft designs selected from the advertiser terminal; An advertising material analysis provider that collects advertisement material information on topics related to the advertisement target industry from the Internet and provides analyzed information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and an advertisement draft providing unit that receives advertisement point information representing characteristics of an advertisement object that can appeal to customers from an advertiser terminal, and provides one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate design design. can

In one embodiment, the recommended advertising channel providing unit analyzes an advertising publishing database in which customer inflow data and advertising publication data for a plurality of channels already published by other advertisers are stored, and ranks the customer inflow rate of each advertising channel for the same advertising cost. One or more recommended advertising channels may be determined and provided based on the calculated customer inflow rate ranking and the advertising budget received from the advertiser's terminal.

In one embodiment, the advertisement publication database includes advertisement publication data for each region and customer flow data, the advertisement publication information received from an advertiser terminal further includes an advertisement region indicating a region in which advertisement is executed, and the recommended advertisement channel may be determined based on advertisement publication data and customer influx data to which a weight inversely proportional to the distance from the advertisement area is applied.

In one embodiment, the plurality of advertisement draft designs transmitted by the design acceptance unit are configured to have different placement positions, fonts, and color information of the advertisement point information including the advantages of advertisement objects, customer reviews, brand stories, and brand slogans. It can be.

In one embodiment, the advertising material analysis providing unit, crawling unit for collecting text data including social media data and website information for the advertisement target industry; a topic classification unit that performs topic classification through topic modeling with respect to the collected text data; and a topic statistics providing unit that provides topic statistical information visually displaying time-series statistical data for the classified topics to an advertiser terminal.

In one embodiment, consulting channel selection information on a selected consulting channel is received from an advertiser terminal, and a subscription method, installation method, operation method, and consulting optimization guide of the selected consulting channel are provided to the advertiser terminal based on the received consulting channel selection information. It may further include a counseling channel information provider to transmit to.

In one embodiment, it may further include a final draft providing unit that receives modification request information on the advertisement draft from an advertiser terminal, corrects the advertisement draft based on the received modification request information, and provides a final draft to the advertiser terminal. .

As another means for solving the above-mentioned problems, the advertisement production support method according to an embodiment of the present invention receives advertisement publication information including an advertisement target industry and advertisement budget from an advertiser terminal, and the advertisement target industry and the a recommendation advertisement channel providing step of providing one or more recommendation advertisement channels in consideration of the cost-effectiveness of the advertisement with respect to the advertisement budget; a design acceptance step of transmitting a plurality of draft advertisement designs for advertisement objects to an advertiser terminal and receiving one or more candidate draft designs selected from the advertiser terminal; an advertisement material analysis providing step of collecting advertisement material information on a topic related to an advertisement target industry from the Internet and providing analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and an advertisement draft providing step of receiving advertisement point information representing characteristics of an advertisement object that can appeal to customers from an advertiser terminal, and providing one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate design design. can do.

As another means for solving the above problems, the program according to an embodiment of the present invention may be a program stored in a recording medium to perform the advertisement production support method by a computer.

According to an embodiment of the present invention, one or more recommended advertising channels are provided in consideration of the cost-effectiveness of advertising for the advertising target industry and advertising budget, and analysis of advertising material information on topics related to the advertising target industry from the Internet is analyzed By providing information, and by providing an advertising draft in which the received advertising point information is automatically reflected in the selected candidate draft design, cost-effective advertising execution is possible, advertising request is possible through non-face-to-face, and advertising material An advertisement production support system, an advertisement production support method, and a program capable of creating advertisement points with reference to content may be provided.

1 shows a network connection structure of an advertisement production support system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of an advertisement production support system according to an embodiment of the present invention.
3A is a diagram illustrating a plurality of advertisement draft designs, and FIG. 3B is a diagram illustrating a layout and color matching of advertisement drafts.
4 is a block diagram showing the configuration of an advertisement material analysis and provision unit of an advertisement production support system according to an embodiment of the present invention.
5 is a flowchart of an advertisement production support method performed by the advertisement production support system according to an embodiment of the present invention.
6 is a flowchart of an advertisement material analysis method of the advertisement material analysis provider 30 according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terms used in the present invention have been selected from general terms that are currently widely used as much as possible while considering the functions in the present invention, but these may vary depending on the intention of a person skilled in the art or precedent, the emergence of new technologies, and the like. In addition, in a specific case, there is also a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the invention. Therefore, the term used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, not simply the name of the term.

When it is said that a certain part "includes" a certain component throughout the specification, it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. .

The advertisement production support system and advertisement production support method according to the present invention are devices and methods for supporting advertisement production using the eight advertisement principles initially developed by the present inventors. Advertising strategy using the new 8 advertising principles: "look", "approach", "think", "need", "desire", "buy", "satisfy" and "spread" can be established, and advertisements can be produced accordingly.

Hereinafter, with reference to the accompanying drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily carry out the present invention. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

1 shows a network connection structure of an advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 1 , the advertisement production support system 100 is connected to a plurality of advertiser terminals 300 through a communication network N. The advertisement production support system 100 is connected to a database (DB) for storing various data, acquires various data stored from the database (DB), and stores the data generated by the advertisement production support system 100 in the database (DB). can be saved

The wired/wireless communication network N may provide wired or wireless communication between the advertiser terminal 300 and the advertisement production support system 100 . When such a wired/wireless communication network (N) is implemented as a wireless communication network, a wireless mobile communication network consisting of a Base Transceiver Station (BTS), a Mobile Switching Center (MSC), and a Home Location Register (HLR). can be used for data communication. In addition, when the wired/wireless communication network N is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol).

The advertiser terminal 300 is a terminal used by advertisers, and will be described by taking a desktop PC as an example, but not only a desktop PC, but also a smart phone, a tablet PC, a slate PC, A notebook computer, a digital broadcasting terminal, PDA (Personal Digital Assistants), PMP (Portable Multimedia Player), and the like may be applicable. Of course, the terminal to which the present invention can be applied is not limited to the above-described types, and may include all terminals capable of communicating with external devices.

The advertiser may transmit point information representing an advertising industry and advertising budget, one or more candidate design designs, and characteristics of an advertising object that may appeal to customers to the advertisement production support system 100 through the advertiser terminal 300 .

The advertisement production support system 100 processes the data received from the advertiser terminal 300, and generates one or more recommended advertisement channels, a plurality of advertisement draft designs, analysis information obtained by analyzing advertisement material information, and advertisement plans reflecting advertisement point information. It can be transmitted to the advertiser terminal 300.

2 is a block diagram showing the configuration of an advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement production support system 100 includes a recommended advertisement channel providing unit 10, a design accepting unit 20, an advertising material analysis providing unit 30, an advertisement draft providing unit 40, and a final draft providing unit ( 50) and a counseling channel information providing unit 60. 2 shows a recommended advertising channel providing unit 10, a design accepting unit 20, an advertising material analysis providing unit 30, an advertising draft providing unit 40, a final draft providing unit 50, and a consultation channel information providing unit 60. Although shown as a separate configuration, two or more functional units may be integrated into one to perform two functions simultaneously.

The recommended advertising channel providing unit 10 receives advertisement publishing information including the advertisement target industry and advertisement budget from the advertiser terminal 300, and considers the cost-effectiveness of the advertisement for the received advertisement target industry and advertisement budget. More than one recommended advertising channel may be provided.

In one embodiment, the recommended advertisement channel providing unit 10 may recommend three or more advertisement channels suitable for advertisement target industries and advertisement budgets among 100 advertisement channels. Advertising channels may include all advertising channels, such as portal site banner advertisements, keyword search advertisements, SNS advertisements such as Facebook and Instagram, outdoor advertisements, banner advertisements, subway advertisements, and bus advertisements.

The recommended advertisement channel providing unit 10 analyzes an advertisement publication database in which other advertisers have already published advertisement publication data for each channel and customer inflow data, and calculates a customer inflow rate ranking of each advertisement channel for the same advertisement cost, One or more recommended advertising channels may be determined and provided based on the calculated customer inflow rate ranking and the advertising budget received from the advertiser's terminal.

For example, if there are advertising channels A, B, C, and D, and the number of customers for each advertising budget per unit advertising budget is 10, 20, 30, and 40, then the number of customers of the advertising channel per unit advertising cost The inflow ranking may be in the order of D, C, B, and A.

Also, it is assumed that the advertising cost for advertising channel A is 1 million won, the advertising cost for advertising channel B is 5 million won, the advertising cost for advertising channel C is 10 million won, and the advertising cost for advertising channel D is 100 million won. If the advertiser's advertising budget is 36 million won, the advertising cost of D advertising channel with the highest customer inflow rate, 100 million won, exceeds the advertising budget, so D advertising channel is not recommended. Since the advertising cost for the C advertising channel, which has the next highest customer inflow rate, is 10 million won, it is possible to run three advertisements for the C advertising channel.

Out of the total advertising budget of 36 million won, a budget of 6 million won remains due to the execution of three advertisements for the C advertising channel, and 5 million won, which is the advertising cost for the B advertising channel, which ranks 3rd in customer inflow rate, can be executed. Finally, the remaining advertising budget of 1,000,000 won can be used for one advertisement for advertising channel A.

Accordingly, in the above embodiment, the recommendation advertisement channel provider 10 may recommend three advertisements for channel C, one advertisement for channel B, and one advertisement for channel A. The present invention is not limited to the advertising channel recommendation method according to the above embodiment, and any method of recommending one or more advertising channels in consideration of the customer inflow rate ranking and advertising budget of each advertising unit price is also included in the technical idea of the present invention. can

In one embodiment, the advertisement publication database of the recommended advertisement channel providing unit 10 includes advertisement publication data by region and customer flow data, and the advertisement publication information received from the advertiser terminal 300 indicates a region where advertisements are executed. A region may be further included, and a recommended advertising channel may be determined based on advertisement publication data and customer flow data to which a weight inversely proportional to a distance from the advertising region is applied.

Advertising efficiency for each advertising medium may be different for each region, and when the advertisement publication database includes advertisement publication data for each region and customer flow data, it is possible to recommend more specific and detailed advertising media for each region. In the case of a chicken restaurant targeting Gangnam-gu in Seoul, the advertising efficiency and customer inflow rate may decrease as the distance from Gangnam-gu increases. Therefore, it is possible to more accurately recommend an advertising medium by applying a weight that is inversely proportional to the distance from the advertising area.

The design accepting unit 20 may transmit a plurality of draft advertisement designs for advertisement objects to the advertiser terminal 300 and receive one or more candidate draft designs selected from the advertiser terminal 300 .

As will be described later, the advertiser creates advertisement points for the advertisement subject including the merits of the advertisement subject, customer testimonials, brand story and brand slogan, transmits them to the advertisement production support system 100 through the advertiser terminal 300, and advertises The production support system 100 may apply the advertisement points received from the advertiser terminal 300 to the selected candidate cyan design and provide it to the advertiser terminal 300 .

The design accepting unit 20 may transmit a plurality of layouts in which the merits of advertisement objects, customer testimonials, brand stories, and brand slogans are arranged in various positions as a plurality of advertisement draft designs. In addition, a plurality of color matches, such as text color and layout background color of each paragraph of a plurality of layouts, may be transmitted as a plurality of advertisement draft designs.

The design acceptance unit 20 stores advertisement layout information for each industry category, and when an advertiser selects a specific advertisement target industry, a plurality of advertisement draft designs having a combination of advertisement layout and color related to the selected industry may be transmitted.

For example, the design reception unit 20 provides different advertisement design designs according to industry categories such as restaurant/restaurant, bakery/pizza/chicken, coffee shop/tavern, mobile phone/real estate, etc., and when an advertiser selects a restaurant/restaurant A draft advertisement design, B advertisement draft design, and C advertisement draft design having layouts and colors suitable for the corresponding industry may be provided. When an advertiser selects an advertisement draft A design among advertisement draft designs A to C, only the advertisement draft A design can be displayed in full screen. When the advertiser finally decides on the design of the advertisement draft A, the merits of the advertising object, customer reviews, brand story, and brand slogan entered by the advertiser are automatically converted into a predetermined format in the predetermined location of the content of the advertisement draft A design. A draft may be drawn up.

The advertisement material analysis provider 30 may collect advertisement material information on topics related to the advertisement target industry from the Internet, and provide analysis information obtained by analyzing the collected advertisement material information related to the advertisement target industry to the advertiser terminal. . For example, when the advertisement target service of the advertiser is a chicken franchise, the advertisement material analysis provider 30 receives the advertiser's attention from social media or website posts related to Kyochon Chicken, BBQ, and bhc, which are a plurality of competing chicken franchises. Information that can be used as advertising material can be provided.

If an advertiser understands the advantages and disadvantages of a competitor's brand, issues that are an issue in the industry, and the position of a competitor's brand, it can be of great help in writing the merits of their advertising target, brand story, and brand slogan. The advertisement material analysis provider 30 may collect topics related to the advertisement target industry from social media or website data, and provide a topic that may be a point for an advertiser's own advertisement from the collected text data.

The customer reviews of the competitor's brand describe the shortcomings of the competitor's brand, and customers who are dissatisfied with these shortcomings do not use the competitor's brand because of the disadvantages. In this situation, when the characteristics of the advertiser's product / service that solves the disadvantages of the conventional product / service are described in the advertisement content of the advertiser, the customer becomes interested in the advertiser's product / service, and these product / service characteristics It can be a trigger that leads to the customer's final purchase. The advertising material analysis provider 30 may collect and analyze the strengths and weaknesses of competitor brands from social media or website data, and provide core data serving as advertisement materials to advertisers.

The advertisement draft providing unit 40 receives advertisement point information indicating the characteristics of an advertisement subject that can appeal to customers from the advertiser terminal 300, and generates one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in a candidate design design. can provide

Advertisers establish advertising strategies for their products/services from advertising materials such as industry topic information and competitor brand advantages and disadvantages provided by the advertising material analysis provider 30, and advertise their products according to the established strategy. / Service merits, production story, brand story, slogan, customer satisfaction review, etc. can be written as advertisement point information. The advertisement draft providing unit 40 may receive advertisement point information and provide an advertisement draft in which the advertisement point information is reflected in the layout and color match of the candidate draft design received from the design reception unit 20 .

In one embodiment, the advertisement draft providing unit 40 may create an advertisement draft by directly applying the advertisement point information received from the advertiser terminal 300 to the candidate draft design. In another embodiment, the advertisement draft providing unit 40 may create an advertisement draft by applying the modified advertisement point information received from the advertiser terminal 300 by a marketing expert or an advertising expert to a candidate design. The created advertisement draft may be checked by the advertiser terminal 300 by directly accessing the advertisement production support system 100, or the created advertisement draft may be checked through a web page provided by the advertisement production support system 100.

The final draft providing unit 50 may receive modification request information on the advertisement draft from the advertiser terminal, modify the advertisement draft based on the received modification request information, and provide the final draft to the advertiser terminal. The advertiser may want to modify the content or change the detailed layout/color after reviewing the draft advertisement prepared based on the point information prepared by the advertiser. When a modification request is transmitted from the advertiser terminal 300, the final draft providing unit 50 may modify the advertisement draft based on the modification request information and provide the final draft to the advertiser terminal.

The counseling channel information providing unit 60 receives counseling channel selection information about the selected counseling channel from the advertiser terminal, and based on the received counseling channel selection information, the subscription method, installation method, operation method, and counseling optimization of the selected counseling channel. The guide may be transmitted to the advertiser terminal.

When potential customers see advertisements and have inquiries about products/services related to advertisements, they often make inquiries through consultation channels such as Naver Talk Talk, Kakao Talk, Facebook Messenger, landline phone, and e-mail. Advertisers who have just started their business often do not know how to operate these various advertising channels. The counseling channel information provider 60 may provide information on the selected counseling channel for the convenience of advertisers.

3A is a diagram illustrating a plurality of advertisement draft designs, and FIG. 3B is a diagram illustrating a layout and color matching of advertisement drafts.

The design acceptance unit 20 may provide various layouts as shown in FIG. 3A. The plurality of advertisement draft designs provided by the design accepting unit 20 may be configured such that advertisement point information including advantages of advertisement objects, customer testimonials, brand stories, and brand slogans are disposed at different positions.

In addition, as shown in FIG. 3B, the design accepting unit 20 may provide an interface for the advertiser to select a match between a plurality of layouts (A to D) and a plurality of colors (red, orange, yellow, green, etc.) there is.

4 is a block diagram showing the configuration of the advertisement material analysis provider 30 of the advertisement production support system 100 according to an embodiment of the present invention.

Recently, with the popularization of smart devices, various types of unstructured data such as text, images, and videos are disseminated through social networks. As a big data analysis method that analyzes such unstructured data to produce meaningful information, there is a text mining technique that analyzes text, which is a representative means of expressing opinions and conveying information.

Topic modeling, one of the various methodologies dealt with in text mining, assumes that several documents are each composed of a set of arbitrary topics, and presents the topics constituting the documents and the importance of the words used with probability. Similar to how humans derive important topics by looking at the entire document, topic modeling can play a role in deriving topics from big data similarly to humans. Topic modeling has recently emerged in the big data environment because it is limiting for people to see all of the vast amount of text and summarize the topics. The present invention can provide advertisers with advertising materials that can be used for advertising their own products/services by utilizing such topic modeling.

Referring to FIG. 4 , the advertising material analysis providing unit 30 may include a crawling unit 310, a topic classifying unit 320, and a topic statistics providing unit 330.

The crawling unit 310 may collect text data including social media data and website data for an advertisement target industry. Text data may be collected from at least one of html, PDF, image, and video posted or stored on social media or a website selling a product/service.

Social media data is media data input through a fixed computer or mobile device connected to a network such as the Internet, and is data that can be mutually shared with other users connected to the network. For example, the social media data may be social media sites operated by a social media server and blog sites operated by various portal sites and including personalized content. Social media sites are so-called SNSs, and may be social media serviced by Twitter, Facebook, and various portal sites.

The website data may include posts from portal sites, posts from online cafes, blog posts, and reviews from various sites selling products/services.

In the case of collecting a large amount of documents from social media data and website data, the crawling unit 310 may collect documents related to the type of advertiser by referring to a keyword database (not shown) instead of collecting all documents. there is. The keyword database may include a group of keywords categorized for each business type.

The topic classification unit 320 may perform topic classification through topic modeling on the collected text data. For topic modeling, the topic classification unit 320 may select key words and create a word/document matrix. When selecting key words, a noun extraction process and word frequency are used, along with KoNLP, a Korean natural language processing package (downloadable from https://cran.r-project.org/src/contrib/Archive/KoNLP/ ) Stopword dictionaries and morphological analysis can be used.

The topic classification unit 320 extracts nouns composed of 2 to 10 syllables, and then calculates the frequency of word use in the document by applying a weight to the word frequency count and TF-IDF. TF-IDF is a statistical value indicating how important a specific word is in a document, and can be obtained by multiplying TF (Term Frequency), the frequency of occurrence of a specific word, by IDF (Inverse Document Frequency), which is the reciprocal of document frequency. Key words may be selected by calculating a cumulative share of usage rates for each word after ranking each word according to the frequency of use of the word in the identified document.

The topic classification unit 320 may select a major topic related to the type of business of the advertiser by applying a latent dirichlet allocation (LDA) model to the frequency of the selected key words. When selecting major topics, objective criteria can be applied without arbitrarily determining the number of topics.

For example, if the industry of the advertiser is “dental”, nouns are extracted through morphological analysis for all text data including “dental”, and the extracted nouns are ranked according to their frequency of use. can do.

LDA (Latent Dirichlet Allocation) model is applied to the frequency of key words to select major topics related to dentistry. You can use it to group words that are related to each other.

[Equation 1]

The topic statistics providing unit 330 may provide topic statistical information visually displaying time-series statistical data for the classified topics to the advertiser terminal. The topic statistics providing unit 330 organizes the frequency counts of representative words for each topic determined above by time period (monthly, quarterly, yearly, etc.) to create a topic-document matrix, and prepares statistical data on time-series changes in topics , the created topic statistical information can be provided to the advertiser terminal. From the statistical data on time-series changes, the advertiser can find information about how the topic of the industry is progressing over time, and how the reputation and preference related to the competitor's brand are changing.

5 is a flowchart of an advertisement production support method performed by the advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 5 , the advertisement production support method performed by the advertisement production support system 100 includes a design acceptance step (S420), an advertisement material analysis and provision step (S430), an advertisement draft provision step (S440), and a final draft provision step. (S450) and providing counseling channel information (S460).

In the recommended advertising channel providing step (S410), the recommended advertising channel providing unit 10 receives advertisement publication information including the advertisement target industry and advertisement budget from the advertiser terminal 300, and provides information about the advertisement target industry and the advertisement budget. One or more recommended advertising channels may be provided in consideration of cost effectiveness of advertising.

In the design receiving step (S420), the design accepting unit 20 may transmit a plurality of draft advertisement designs for advertisement objects to the advertiser terminal 300 and receive one or more candidate draft designs selected from the advertiser terminal 300. .

In the advertisement material analysis providing step (S430), the advertisement material analysis provider 30 collects advertisement material information on topics related to the advertisement target industry from the Internet, and analyzes the advertisement material information collected in relation to the advertisement target industry. Analysis information may be provided to the advertiser terminal.

In the advertisement draft providing step (S440), the advertisement draft providing unit 40 receives advertisement point information indicating the characteristics of an advertisement subject that can appeal to customers from the advertiser terminal 300, and the advertisement point information is included in the candidate draft design. One or more advertisement drafts reflected as advertisement contents may be provided.

In the final draft providing step (S450), the final draft providing unit 50 receives correction request information on the advertisement draft from the advertiser terminal 300, and based on the received correction request information, the final draft draft is modified by the advertiser terminal. can be provided to

In the consulting channel information providing step (S460), the counseling channel information providing unit 60 receives counseling channel selection information on the selected counseling channel from the advertiser terminal 300, and subscribes to the selected counseling channel based on the counseling channel selection information. The method, installation method, operation method, and consultation optimization guide may be transmitted to the advertiser terminal 300 .

6 is a flowchart of an advertisement material analysis method of the advertisement material analysis provider 30 according to an embodiment of the present invention.

Referring to FIG. 6 , the advertising material analysis method may include a crawling step (S510), a topic classification step (S520), and a topic statistics providing step (S530).

In the crawling step (S510), the crawling unit 310 may collect text data including social media data and website information for the advertisement target industry.

In the topic classification step (S520), the topic classification unit 320 may perform topic classification through topic modeling on the collected text data.

In the topic statistics providing step ( S530 ), the topic statistics providing unit 330 may provide topic statistical information visually displaying time-series statistical data for the classified topics to the advertiser terminal.

The steps or processes described above may be implemented by hardware components, software components, and/or a combination of hardware components and software components. For example, the steps or processes described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), a PLU It can be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (programmable logic unit), microprocessor, or any other device capable of executing and responding to instructions. A processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. The device can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in the art. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with limited examples and drawings, those skilled in the art can make various modifications and variations from the above description. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

Claims (9)

A recommended advertising channel providing unit that receives advertisement publishing information including an advertisement target industry and an advertising budget from an advertiser terminal, and provides one or more recommended advertising channels in consideration of the advertisement target industry and the cost-effectiveness of the advertisement for the advertising budget ;
a design accepting unit for transmitting a plurality of draft advertisement designs for advertisement objects to an advertiser terminal and receiving one or more candidate draft designs selected from the advertiser terminal;
An advertising material analysis provider that collects advertisement material information on topics related to the advertisement target industry from the Internet and provides analyzed information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and
An advertisement draft providing unit that receives advertisement point information representing characteristics of an advertisement target that can appeal to customers from an advertiser terminal, and provides one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate design design.
including,
The recommended advertisement channel providing unit analyzes an advertisement publication database in which customer inflow data and advertisement publication data for a plurality of channels already published by other advertisers are stored, calculates a customer inflow rate ranking of each advertisement channel for the same advertisement cost, and calculates Determines and provides one or more recommended advertising channels based on the customer inflow rate ranking and the advertising budget received from the advertiser terminal;
The advertisement publication database includes advertisement publication data and customer inflow data by region;
The advertisement publication information received from the advertiser terminal further includes an advertisement area indicating an area where advertisements are executed;
The recommended advertisement channel is determined based on advertisement publication data and customer influx data to which a weight inversely proportional to the distance from the advertisement area is applied;
The advertisement material analysis providing unit,
Crawling unit for collecting text data including social media data and website information for the advertisement target industry;
a topic classification unit that performs topic classification through topic modeling with respect to the collected text data; and
A topic statistics providing unit that provides topic statistics information visually displaying time-series statistical data for classified topics to advertiser terminals.
including,
The design reception unit provides a plurality of different advertisement draft designs according to the industry category of the advertisement target industry selected by the advertiser,
When the advertiser selects one advertising draft design, the advertising draft design is created by arranging the advantages of the advertising object, customer reviews, brand story, and brand slogan entered by the advertiser in the corresponding content position of the selected advertising draft design,
The advertising material analysis provider collects and analyzes the shortcomings of the competitor's brand from customer reviews of the competitor's brand, and provides them as advertising materials for the advertiser;
The topic classifier of the advertisement material analysis provider unit assigns a rank for each word based on the frequency of word use in the document, calculates the cumulative share of the usage rate for each word by Equation 1, and selects a topic to be used as an advertisement production advertisement production. support system.
[Equation 1]

delete delete According to claim 1,
The plurality of advertisement draft designs transmitted by the design reception unit have different placement positions, fonts, and color information of the advertisement point information including advantages of advertisement objects, customer reviews, brand stories, and brand slogans. Advertisement production support system. delete According to claim 1,
A counseling channel that receives counseling channel selection information on the selected counseling channel from the advertiser terminal and transmits the subscription method, installation method, operating method, and counseling optimization guide of the selected counseling channel based on the received counseling channel selection information to the advertiser terminal. information department
Advertising production support system further comprising a. According to claim 1,
A final draft providing unit that receives modification request information on the advertisement draft from an advertiser terminal, modifies the advertisement draft based on the received modification request information, and provides a final draft to the advertiser terminal.
Advertising production support system further comprising a. As an advertisement production support method performed by the advertisement production support system,
The recommended advertisement channel providing unit of the advertisement production support system receives advertisement publishing information including an advertisement target industry and advertisement budget from an advertiser terminal, and considers the cost effectiveness of advertisement with respect to the advertisement target industry and the advertisement budget. a recommendation advertisement channel providing step of providing a recommendation advertisement channel;
a design reception step in which the design reception unit of the advertisement production support system transmits a plurality of advertisement draft designs for advertisement objects to an advertiser terminal and receives one or more candidate draft designs selected from the advertiser terminal;
The advertisement material analysis unit of the advertisement production support system collects advertisement material information on topics related to the advertisement target industry from the Internet, and analyzes the advertisement material information collected in relation to the advertisement target industry, and provides the analyzed information to the advertiser terminal. providing materials analysis; and
An advertisement draft providing unit of the advertisement production support system receives advertisement point information representing characteristics of an advertisement object that can appeal to customers from an advertiser terminal, and one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate design design Ad draft providing step to provide
including,
In the step of providing the recommended advertising channels, the recommended advertising channel providing unit analyzes the advertising publication database in which the advertising publication data and customer influx data for a plurality of channels already published by other advertisers are stored, and the customer inflow rate of each advertising channel for the same advertising cost. Calculate the ranking, determine and provide one or more recommended advertising channels based on the calculated customer inflow ranking and the advertising budget received from the advertiser terminal;
The advertisement publication database includes advertisement publication data and customer inflow data by region;
The advertisement publication information received from the advertiser terminal further includes an advertisement area indicating an area where advertisements are executed;
The recommended advertisement channel is determined based on advertisement publication data and customer influx data to which a weight inversely proportional to the distance from the advertisement area is applied;
The advertising material analysis providing step,
Crawling step of collecting text data including social media data and website information for the advertisement target industry;
a topic classification step of performing topic classification through topic modeling on the collected text data; and
Topic statistics providing step of providing topic statistics information visually displaying time-series statistical data for classified topics to advertiser terminals
including,
In the design reception step, the design reception unit provides a plurality of different advertisement draft designs according to the industry category of the advertisement target industry selected by the advertiser, and when the advertiser selects one advertisement draft design, Creating an advertising draft design by placing the advantages, customer reviews, brand story and brand slogan in the corresponding content position of the selected advertising draft design;
In the advertising material analysis providing step, the advertising material analysis providing unit collects and analyzes the shortcomings of the competitor's brand from customer reviews of the competitor's brand, and provides them as advertising material for the advertiser;
In the topic classification step, a ranking for each word is given based on the frequency of using words in the document, and then a cumulative share of the usage rate for each word is calculated by Equation 1 to select a topic used as an advertisement material.
[Equation 1]

A program stored in a recording medium to perform the advertisement production support method according to claim 8 by a computer.

Images