KR20220056724A - Advertisement production support system, advertisement production support method, and program stored in recording medium using 8 principles of advertising - Google Patents

Abstract

The present invention relates to an advertisement production support system using eight principles of advertisement to provide cost-effective advertisement, an advertisement production support method, and a program stored in a recording medium. According to one embodiment of the present invention, the advertisement production support system comprises: A recommended advertising channel providing unit receiving advertisement publishing information including an advertisement target industry and an advertising budget from an advertiser terminal and provides one or more recommended advertising channels in consideration of the advertisement target industry and cost-effectiveness of the advertisement for the advertising budget; a design acceptance unit transmitting a plurality of advertisement drafts for advertisement objects to the advertiser terminal and receiving one or more candidate drafts selected from the advertiser's terminal; an advertising material analysis providing unit collecting advertisement material information on topics related to the advertisement target industry from the Internet and providing analysis information acquired by analyzing the advertisement material information collected in relation to the advertisement target industry to the advertiser terminal; and an advertisement draft providing unit receiving advertisement point information representing characteristics of an advertisement object appealing to customers from the advertiser terminal and providing one or more advertisement drafts in which the advertisement point information is reflected as advertisement content in the candidate draft.

Description

ADVERTISEMENT PRODUCTION SUPPORT SYSTEM, ADVERTISEMENT PRODUCTION SUPPORT METHOD, AND PROGRAM STORED IN RECORDING MEDIUM USING 8 PRINCIPLES OF ADVERTISING.

The present invention relates to advertisement production technology, and more particularly, to an advertisement production support system, an advertisement production support method, and a program stored in a recording medium for supporting an advertiser to produce an advertisement online.

For years, companies have tried to brand their products and services, satisfy existing consumers, and win the hearts of potential new consumers. Advertising can range from print formats such as newspapers, magazines, subway advertisements, bus advertisements, taxi advertisements, brochures, newsletters, press releases and billboards to sponsorships, seminars, point-of-sale and It is advertised in various forms, such as event-related activities such as promotional programs, and broadcasting media such as radio, television, cable and, more recently, satellite cable. In recent years, various advertising methods have been provided with new forms of formerly so-called direct advertising, which are more targeted and tailored to individual consumers.

On the other hand, advertisers identify the strengths and weaknesses of their own product or service, which is the subject of advertisement, identify industry issues or the strengths and weaknesses of competitor brands, and write advertisements using their strengths and weaknesses of other companies In this regard, it is necessary to understand industry issues or the strengths and weaknesses of competitors' brands in order to write advertisement contents.

When an advertisement is to be implemented, the available budget and manpower are limited, so there is no choice but to select one or two advertisement methods from among various advertisement methods. From the advertiser's point of view, there is a problem in that, due to a limited budget and manpower, it is not possible to advertise through the most efficient advertising method, but inefficient advertising is often performed.

In addition, in order for an advertiser to produce an advertisement using an external professional company, several meetings are required to exchange information on products/services targeted for marketing with an expert of the external company, and it is difficult to proceed non-face-to-face. In addition, when an advertisement is produced using an external professional company, it may take a considerable amount of time to receive an advertisement production draft. there is a situation.

The problem to be solved by the present invention is to solve the problems of the prior art described above, and it is possible to execute advertisements with high cost-effectiveness, to request advertisements through non-face-to-face, and refer to contents that become advertisement materials. An advertisement production support system capable of creating advertisement points, an advertisement production support method, and a program are provided.

As a means for solving the above problems, the advertisement production support system according to an embodiment of the present invention receives advertisement publication information including an advertisement target industry type and an advertisement budget from an advertiser terminal, and the advertisement target industry type and the advertisement a recommended advertisement channel providing unit that provides one or more recommended advertisement channels in consideration of the cost-effectiveness of advertisements with respect to a budget; a design reception unit for transmitting a plurality of advertisement design designs for an advertisement object to an advertiser terminal and receiving one or more candidate design designs selected from the advertiser terminal; an advertisement material analysis providing unit that collects advertisement material information on a topic related to an advertisement target industry from the Internet and provides analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and an advertisement proposal providing unit that receives advertisement point information indicating characteristics of an advertisement object that can appeal to customers from the advertiser terminal, and provides one or more advertisement proposals in which the advertisement point information is reflected as advertisement content in the candidate design design. can

In one embodiment, the recommended advertisement channel providing unit analyzes an advertisement publication database in which advertisement publication data and customer inflow data for a plurality of channels already published by other advertisers are stored, and ranks the customer inflow rate of each advertisement channel for the same advertisement cost. One or more recommended advertisement channels may be determined and provided based on the calculated, calculated customer inflow rate ranking and the advertisement budget received from the advertiser terminal.

In an embodiment, the advertisement publication database includes regional advertisement publication data and customer inflow data, and the advertisement publication information received from the advertiser terminal further includes an advertisement region indicating a region in which advertisements are executed, and the recommended advertisement channel may be determined based on advertisement publication data and customer inflow data to which a weight inversely proportional to the distance from the advertisement area is applied.

In one embodiment, the plurality of advertisement draft designs transmitted by the design reception unit are configured to have different placement positions, fonts, and color information of the advertisement point information including advantages of advertisement objects, customer reviews, brand stories, and brand slogans. can be

In one embodiment, the advertising material analysis providing unit, crawling unit for collecting text data including social media data and website information for the advertisement target industry; a topic classification unit that classifies the collected text data through topic modeling; and a topic statistics providing unit that provides topic statistical information for visually displaying time-series statistical data for the classified topic to the advertiser terminal.

In one embodiment, receiving counseling channel selection information on a selected counseling channel from an advertiser terminal, and providing a subscription method, an installation method, an operating method, and a counseling optimization guide for a counseling channel selected based on the received counseling channel selection information to the advertiser terminal It may further include a counseling channel information providing unit to be transmitted to.

In an embodiment, the method may further include a final draft providing unit that receives correction request information for the advertisement draft from the advertiser terminal, revises the advertisement draft based on the received correction request information, and provides a final draft to the advertiser terminal. .

As another means for solving the above problem, the advertisement production support method according to an embodiment of the present invention receives advertisement publication information including an advertisement target industry type and an advertisement budget from an advertiser terminal, and the advertisement target industry type and the A recommended advertising channel providing step of providing one or more recommended advertising channels in consideration of the cost-effectiveness of advertising with respect to the advertising budget; a design receiving step of transmitting a plurality of advertisement design designs for an advertisement object to an advertiser terminal and receiving one or more candidate design designs selected from the advertiser terminal; An advertisement material analysis providing step of collecting advertisement material information on a topic related to an advertisement target industry from the Internet, and providing analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and receiving advertisement point information indicating characteristics of an advertisement object that can appeal to customers from the advertiser terminal, and providing one or more advertisement proposals in which the advertisement point information is reflected as advertisement content in the candidate design design. can do.

As another means for solving the above problems, the program according to an embodiment of the present invention may be a program stored in a recording medium to perform the advertisement production support method by a computer.

According to an embodiment of the present invention, one or more recommended advertisement channels are provided in consideration of the cost-effectiveness of advertisements for the advertisement target industry and advertisement budget, and advertisement material information for a topic related to the advertisement target industry is analyzed from the Internet. It provides information and provides an advertisement proposal in which the received advertisement point information is automatically reflected in the selected candidate proposal design, which enables cost-effective advertisement execution, non-face-to-face advertisement request, and advertisement material. An advertisement production support system, an advertisement production support method, and a program capable of creating an advertisement point by referring to the content may be provided.

1 illustrates a network connection structure of an advertisement production support system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of an advertisement production support system according to an embodiment of the present invention.
3A is a diagram exemplifying a plurality of advertisement design designs, and FIG. 3B is a diagram illustrating a match between the layout and color of the advertisement proposal.
4 is a block diagram illustrating the configuration of an advertisement material analysis providing unit of the advertisement production support system according to an embodiment of the present invention.
5 is a flowchart of an advertisement production support method performed by the advertisement production support system according to an embodiment of the present invention.
6 is a flowchart of an advertisement material analysis method of the advertisement material analysis providing unit 30 according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terms used in the present invention have been selected as currently widely used general terms as possible while considering the functions in the present invention, but these may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technology, and the like. In addition, in a specific case, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, rather than the name of a simple term.

In the entire specification, when a part "includes" a certain element, this means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software, or a combination of hardware and software. .

The advertisement production support system and advertisement production support method according to the present invention are an apparatus and method for supporting advertisement production using eight advertisement principles first developed by the present inventors. Advertisement Strategies using the 8 New Advertising Principles “Look,” “Come,” “Think,” “Need”, “Hopefully,” “Buy,” “Satisfy,” and “Disseminate.” can be established and advertisements can be created accordingly.

Hereinafter, with reference to the accompanying drawings, the embodiments of the present invention will be described in detail so that those of ordinary skill in the art can easily implement them. However, the present invention may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

1 illustrates a network connection structure of an advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 1 , the advertisement production support system 100 is connected to a plurality of advertiser terminals 300 through a communication network N. The advertisement production support system 100 is connected to the database DB for storing various data to acquire various data stored from the database DB, and stores the data generated by the advertisement production support system 100 to the database DB. can be saved

The wired/wireless communication network N may provide wired communication or wireless communication between the advertiser terminal 300 and the advertisement production support system 100 . When such a wired/wireless communication network N is implemented as a wireless communication network, a wireless mobile communication network comprising a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR). can be used for data communication. In addition, when the wired/wireless communication network N is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol).

Advertiser terminal 300 is a terminal used by advertisers, and is described by taking a desktop PC as an example, but not only a desktop PC but also a smart phone, a tablet PC, a slate PC, A notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), and the like may be applicable. Of course, the terminal to which the present invention is applicable is not limited to the above-described types, and it is natural that all terminals capable of communicating with an external device may be included.

The advertiser may transmit to the advertisement production support system 100 through the advertiser terminal 300 , point information indicating an advertisement industry, an advertisement budget, one or more candidate design designs, and characteristics of an advertisement object that can appeal to a customer.

The advertisement production support system 100 processes the data received from the advertiser terminal 300, and provides one or more recommended advertisement channels, a plurality of advertisement design designs, analysis information obtained by analyzing advertisement material information, and an advertisement proposal reflecting advertisement point information. It may be transmitted to the advertiser terminal 300 .

2 is a block diagram showing the configuration of the advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the advertisement production support system 100 includes a recommended advertisement channel providing unit 10 , a design receiving unit 20 , an advertisement material analysis providing unit 30 , an advertisement draft providing unit 40 , and a final draft providing unit ( 50) and a counseling channel information providing unit 60 . 2 shows a recommended advertisement channel providing unit 10, a design receiving unit 20, an advertisement material analysis providing unit 30, an advertisement proposal providing unit 40, a final draft providing unit 50, and a consultation channel information providing unit 60. Although is illustrated as a separate configuration, two or more functional units may be integrated into one and configured to simultaneously perform two functions.

The recommended advertisement channel providing unit 10 receives advertisement publication information including the advertisement target industry type and advertisement budget from the advertiser terminal 300, and considers the cost-effectiveness of the advertisement with respect to the received advertisement target industry type and advertisement budget. The above recommended advertisement channels may be provided.

In an embodiment, the recommended advertisement channel providing unit 10 may recommend three or more advertisement channels suitable for an advertisement target industry and advertisement budget among 100 advertisement channels. The advertisement channels may include all advertisement channels such as portal site banner advertisements, keyword search advertisements, SNS advertisements such as Facebook and Instagram, outdoor advertisements, banner advertisements, subway advertisements, and bus advertisements.

The recommended advertisement channel providing unit 10 analyzes the advertisement publication database in which advertisement publication data and customer inflow data for a plurality of channels already published by other advertisers are stored, and calculates the customer inflow rate ranking of each advertising channel for the same advertising cost, One or more recommended advertisement channels may be determined and provided based on the calculated customer inflow rate ranking and the advertisement budget received from the advertiser terminal.

For example, if there are advertisement channels A, B, C, and D, and the customer inflows for the unit advertisement budget of each advertisement channel are 10, 20, 30, and 40, respectively, customers of the advertisement channel per unit advertisement cost The inflow rate ranking can be in the order of D, C, B, and A.

Also, it is assumed that the advertisement cost for advertisement channel A is 1 million won, the advertisement cost for advertisement channel B is 5 million won, the advertisement cost for advertisement channel C is 10 million won, and the advertisement cost for advertisement channel D is 100 million won. If the advertiser's advertising budget is 36 million won, the D advertising channel is not recommended because the 100 million won, which is the advertising cost of the D advertising channel with the highest customer inflow ranking, exceeds the advertising budget. Next, since the advertisement cost for advertisement channel C, which ranks high in customer inflow rate, is 10 million won, it is possible to execute three advertisements for advertisement channel C.

Out of the total advertising budget of 36 million won, a budget of 6 million won remains due to the execution of three advertisements for the C advertisement channel, and 5 million won, which is the advertising cost for the B advertisement channel, which ranks third in the customer inflow rate, can be executed. Finally, the remaining 1 million won in the advertising budget can be used to execute one advertisement for the A advertisement channel.

Accordingly, in the above embodiment, the recommended advertisement channel providing unit 10 may recommend three advertisements for the C channel, one advertisement for the B channel, and one advertisement for the A channel. The present invention is not limited to the advertising channel recommendation method according to the above embodiment, and any method of recommending one or more advertising channels in consideration of the customer inflow rate ranking and advertising budget of advertising channels by advertising unit price is also included in the technical spirit of the present invention. can

In an embodiment, the advertisement publication database of the recommended advertisement channel providing unit 10 includes regional advertisement publication data and customer inflow data, and the advertisement publication information received from the advertiser terminal 300 indicates an advertisement execution region. It further includes an area, and the recommended advertisement channel may be determined based on advertisement publication data and customer inflow data to which a weight inversely proportional to a distance from the advertisement area is applied.

Advertising efficiency for each advertising medium may be different for each region, and when the advertisement publication database includes regional advertisement publication data and customer inflow data, more specific and detailed regional advertising medium recommendation is possible. In the case of a chicken shop targeting Gangnam-gu in Seoul, advertising efficiency and customer inflow rate may decrease as the distance from Gangnam-gu increases. Accordingly, by applying a weight inversely proportional to the distance from the advertisement area, it is possible to recommend a more accurate advertisement medium.

The design receiving unit 20 may transmit a plurality of advertisement design designs for an advertisement object to the advertiser terminal 300 , and may receive one or more candidate design designs selected from the advertiser terminal 300 .

As will be described later, the advertiser creates an advertisement point for the advertisement object including the strength of the advertisement object, customer reviews, brand story and brand slogan, and transmits it to the advertisement production support system 100 through the advertiser terminal 300 , The production support system 100 may apply the advertisement point received from the advertiser terminal 300 to the selected candidate design and provide it to the advertiser terminal 300 .

The design receiving unit 20 may transmit a plurality of layouts in which advantages of an advertisement object, customer reviews, brand stories, and brand slogans are arranged in various positions as a plurality of advertisement design designs. In addition, a plurality of color matches such as a text color of each paragraph of a plurality of layouts and a layout background color may be transmitted to a plurality of advertisement draft designs.

The design reception unit 20 stores advertisement layout information for each industry category, and when an advertiser selects a specific advertisement target industry, it may transmit a plurality of advertisement design designs having combinations of advertisement layouts and colors related to the selected industry.

For example, the design reception unit 20 provides different advertisement design designs according to industry categories, such as restaurant / restaurant, bakery / pizza / chicken, coffee shop / pub, mobile phone / real estate, etc., when the advertiser selects a restaurant / restaurant It is possible to provide a design A, a design B, a design C, and the like, having a layout and color suitable for a corresponding industry. When the advertiser selects the advertisement design A from among the advertisement design A to C, only the advertisement design A may be displayed in full screen. When the advertiser finally decides on the design of the advertisement design for A, the advantages of the advertisement object, customer reviews, brand story, and brand slogan entered by the advertiser are automatically converted into a predetermined format at the predetermined location of the corresponding content in the advertisement design of A. A draft may be drawn up.

The advertisement material analysis providing unit 30 may collect advertisement material information on a topic related to the advertisement target industry from the Internet, and provide analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to the advertiser terminal. . For example, if the advertiser's advertisement target service is a chicken franchise, the advertising material analysis providing unit 30 is a plurality of chicken franchises that are competitors, Kyochon Chicken, BBQ, and bhc related social media or website posts from the advertiser's It is possible to provide information that can become advertising material.

If an advertiser understands the strengths and weaknesses of a competitor's brand, issues in the industry, and the position of the competitor's brand, it can be of great help in writing the strengths of their advertisement target, brand story, and brand slogan. The advertisement material analysis providing unit 30 may collect topics related to an advertisement target industry from social media or website data, and may provide a topic that can be a point for the advertiser's own advertisement from the collected text data.

The competitor brand's customer reviews describe the competitor's brand's weaknesses, and customers who are dissatisfied with these shortcomings do not use the competitor's brand because of the shortcomings. In this situation, if the advertiser's advertisement content describes the characteristics of the advertiser's product/service that solves the shortcomings of the conventional product/service, the customer becomes interested in the advertiser's product/service, and these product/service characteristics It can be a trigger that leads to the final purchase of the customer. The advertising material analysis providing unit 30 may provide the advertiser with core data as advertising materials by collecting and analyzing the strengths and weaknesses of the competitor's brands from social media or website data.

The advertisement proposal providing unit 40 receives advertisement point information indicating the characteristics of an advertisement object that can appeal to customers from the advertiser terminal 300, and provides one or more advertisement proposals in which the advertisement point information is reflected as advertisement content in the candidate design design. can provide

The advertiser establishes an advertisement strategy for his/her product/service from advertisement materials such as industry topic information provided by the advertisement material analysis providing unit 30 and the strengths and weaknesses of competitors' brands, and according to the established strategy, the advertiser establishes his/her own product / Service advantages, production stories, brand stories, slogans, and customer satisfaction reviews can be written as advertisement point information. The advertisement proposal providing unit 40 may receive advertisement point information, and may provide an advertisement proposal in which the advertisement point information is reflected in the layout and color matching of the candidate design received by the design reception unit 20 .

In an embodiment, the advertisement proposal providing unit 40 may create an advertisement proposal by applying the advertisement point information received from the advertiser terminal 300 as it is to the candidate design. In another embodiment, the advertisement proposal providing unit 40 may create an advertisement proposal by applying the advertisement point information received from the advertiser terminal 300 to the candidate proposal design modified by a marketing expert or an advertisement expert. The prepared advertisement draft may be checked by the advertiser terminal 300 directly accessing the advertisement production support system 100 , or the prepared advertisement draft may be checked through a web page provided by the advertisement production support system 100 .

The final draft providing unit 50 may receive the correction request information for the advertisement draft from the advertiser terminal, modify the advertisement draft based on the received correction request information, and provide the final draft to the advertiser terminal. After reviewing the advertisement draft prepared based on the point information created by the advertiser, the advertiser may wish to modify the content or change the detailed layout/color. When a modification request is transmitted from the advertiser terminal 300 , the final draft providing unit 50 may revise the advertisement draft based on the correction request information and provide the final draft to the advertiser terminal.

The consultation channel information providing unit 60 receives consultation channel selection information on the consultation channel selected from the advertiser terminal, and a subscription method, installation method, operation method, and consultation optimization method of the consultation channel selected based on the received consultation channel selection information. The guide may be transmitted to the advertiser terminal.

When potential customers see advertisements and have inquiries about products/services related to advertisements, they often inquire through counseling channels such as Naver Talk Talk, Kakao Talk, Facebook Messenger, landline phones, and e-mails. In the case of advertisers who have just started their business, there are many cases where they do not know how to operate these various advertising channels. The counseling channel information providing unit 60 may provide information about the counseling channel selected for the convenience of the advertiser.

3A is a diagram exemplifying a plurality of advertisement design designs, and FIG. 3B is a diagram illustrating a match between the layout and color of the advertisement proposal.

The design receiving unit 20 may provide various layouts as shown in FIG. 3A . The plurality of advertisement design designs provided by the design reception unit 20 may be configured such that positions in which advertisement point information including advantages of advertisement objects, customer reviews, brand stories, and brand slogans are respectively arranged are different.

In addition, as shown in FIG. 3B , the design reception unit 20 may provide an interface for the advertiser to select a match between a plurality of layouts (A to D) and a plurality of colors (red, orange, yellow, green, etc.). there is.

4 is a block diagram illustrating the configuration of the advertisement material analysis providing unit 30 of the advertisement production support system 100 according to an embodiment of the present invention.

With the recent popularization of smart devices, various unstructured data such as texts, images, and videos are being spread through social networks. As a big data analysis method that produces meaningful information by analyzing such unstructured data, there is a text mining technique that analyzes text, which is a representative means of expression and information delivery.

Topic modeling, which is one of various methodologies dealt with in text mining, is a method of probabilistically suggesting the importance of topics and words used in the document, assuming that several documents are each composed of a set of arbitrary topics. Similar to how a person can derive an important topic by looking at an entire document, topic modeling can play a role in deriving a topic from big data similar to a person. There is a limit to the ability for a person to view a vast amount of text and summarize a topic, so topic modeling is emerging in the big data environment recently. The present invention can provide advertisers with advertisement materials that can be used for advertisement of their own products/services by utilizing such topic modeling.

Referring to FIG. 4 , the advertisement material analysis providing unit 30 may include a crawling unit 310 , a topic classification unit 320 , and a topic statistics providing unit 330 .

The crawling unit 310 may collect text data including social media data and website data for an advertisement target industry. The text data may be collected from at least one of html, PDF, images, and videos posted or stored on social media or websites that sell products/services.

Social media data is media data input through a fixed computer or mobile device connected to a network such as the Internet, and is data that can be shared with other users connected to the network. For example, the social media data may be social media sites operated by a social media server, blog sites operated by various portal sites, and the like and including personalized content. Social media sites are so-called SNS, and may be social media serviced by Twitter, Facebook, and various portal sites.

The website data may include posts from a portal site, posts from an online cafe, blog posts, and reviews from various sites selling products/services.

In the case of collecting a large amount of documents from social media data and website data, the crawling unit 310 does not collect all documents, but refers to a keyword database (not shown) to collect documents related to the advertiser's industry. there is. The keyword database may include keyword groups categorized for each industry.

The topic classifier 320 may classify the collected text data through topic modeling. For topic modeling, the topic classification unit 320 may select a key word and create a word/document matrix. When selecting key words, the noun extraction process and word frequency are used, along with the Korean natural language processing package, KoNLP (available from https://cran.r-project.org/src/contrib/Archive/KoNLP/ ). Stop-word dictionaries and morpheme analysis may be used.

The topic classifier 320 extracts a noun composed of 2 to 10 syllables and applies a weight to the TF-IDF along with the word frequency to calculate the frequency of word use in the document. TF-IDF is a statistical number indicating how important a specific word is in a document, and it can be obtained by multiplying the frequency of occurrence of a specific word by TF (Term Frequency) and IDF (Inverse Document Frequency), which is the reciprocal of document frequency. After ranking for each word according to the frequency of use of the word in the identified document, the core word may be selected by calculating the cumulative share of the usage ratio for each word.

The topic classification unit 320 may select a major topic related to the advertiser's industry by applying a latent dirichlet allocation (LDA) model to the frequency of the selected key words. When selecting major topics, the number of topics is not arbitrarily determined, and objective criteria can be applied.

For example, if the advertiser's industry is "dental", a noun is extracted through morphological analysis of the entire text data including "dental", and a topic ranking of the extracted noun is given by the frequency of use of the extracted noun. can do.

For the frequency of key words, the LDA (Latent Dirichlet Allocation) model is applied to select major topics related to dentistry. and group words related to each other.

[Equation 1]

The topic statistics providing unit 330 may provide topic statistics information for visually displaying time-series statistical data for the classified topics to the advertiser terminal. The topic statistics providing unit 330 organizes the frequency of representative words for each topic determined above by period (monthly, quarterly, yearly, etc.) , it is possible to provide the prepared topic statistical information to the advertiser terminal. From statistical data on time-series changes, advertisers can find out information about how topics in the industry are progressing according to the change of time, and the direction in which reputations and preferences of competitors are changing.

5 is a flowchart of an advertisement production support method performed by the advertisement production support system 100 according to an embodiment of the present invention.

Referring to FIG. 5 , the advertisement production support method performed by the advertisement production support system 100 includes a design reception step (S420), an advertisement material analysis providing step (S430), an advertisement draft provision step (S440), and a final draft providing step (S450) and providing counseling channel information (S460).

In the recommended advertisement channel providing step (S410), the recommended advertisement channel providing unit 10 receives advertisement publication information including an advertisement target industry type and an advertisement budget from the advertiser terminal 300, and for the advertisement target industry type and the advertisement budget One or more recommended advertisement channels may be provided in consideration of the cost-effectiveness of advertisements.

In the design reception step (S420), the design reception unit 20 transmits a plurality of advertisement design designs for the advertisement object to the advertiser terminal 300, and receives one or more candidate design designs selected from the advertiser terminal 300. .

In the advertisement material analysis providing step (S430), the advertisement material analysis providing unit 30 collects advertisement material information on a topic related to the advertisement target industry from the Internet, and analyzes the advertisement material information collected in relation to the advertisement target industry. The analysis information may be provided to the advertiser terminal.

In the advertisement proposal providing step (S440), the advertisement proposal providing unit 40 receives advertisement point information indicating characteristics of an advertisement object that can appeal to customers from the advertiser terminal 300, and the advertisement point information is included in the candidate design design. One or more advertisement proposals reflected as advertisement contents may be provided.

In the final draft providing step (S450), the final draft providing unit 50 receives the correction request information for the advertisement draft from the advertiser terminal 300, and corrects the advertisement draft based on the received correction request information to provide the final draft to the advertiser terminal can be provided to

In the counseling channel information providing step ( S460 ), the counseling channel information providing unit 60 receives counseling channel selection information on the counseling channel selected from the advertiser terminal 300 , and subscribes to the counseling channel selected based on the counseling channel selection information. A method, an installation method, an operating method, and a consultation optimization guide may be transmitted to the advertiser terminal 300 .

6 is a flowchart of an advertisement material analysis method of the advertisement material analysis providing unit 30 according to an embodiment of the present invention.

Referring to FIG. 6 , the advertising material analysis method may include a crawling step ( S510 ), a topic classification step ( S520 ), and a topic statistics provision step ( S530 ).

In the crawling step ( S510 ), the crawling unit 310 may collect text data including social media data and website information for an advertisement target industry.

In the topic classification step S520 , the topic classification unit 320 may perform topic classification through topic modeling on the collected text data.

In the topic statistics providing step ( S530 ), the topic statistics providing unit 330 may provide topic statistics information for visually displaying time-series statistical data for the classified topics to the advertiser terminal.

The steps or processes described above may be executed by a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, a step or process described in the embodiments may be, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), a PLU It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit, microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and used by those skilled in the art. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (9)

A recommended advertisement channel providing unit that receives advertisement publication information including an advertisement target industry type and an advertisement budget from the advertiser terminal, and provides one or more recommended advertisement channels in consideration of the cost-effectiveness of advertisements with respect to the advertisement target industry type and the advertisement budget ;
a design reception unit that transmits a plurality of advertisement design designs for an advertisement object to an advertiser terminal and receives one or more candidate design designs selected from the advertiser terminal;
an advertisement material analysis providing unit that collects advertisement material information on a topic related to an advertisement target industry from the Internet and provides analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and
An advertisement proposal providing unit that receives advertisement point information indicating characteristics of an advertisement object that can appeal to customers from an advertiser terminal, and provides one or more advertisement proposals in which the advertisement point information is reflected as advertisement content in the candidate design design
Advertisement production support system that includes. The method of claim 1,
The recommended advertisement channel providing unit analyzes an advertisement publication database in which advertisement publication data and customer inflow data for a plurality of channels already published by other advertisers are stored, calculates a customer inflow rate ranking of each advertisement channel for the same advertisement cost, and calculates the calculated An advertisement production support system that determines and provides one or more recommended advertisement channels based on the customer inflow rate ranking and the advertisement budget received from the advertiser terminal. 3. The method of claim 2,
The advertisement publication database includes regional advertisement publication data and customer inflow data,
The advertisement publication information received from the advertiser terminal further includes an advertisement area indicating a region in which an advertisement is executed,
The advertisement production support system in which the recommended advertisement channel is determined based on advertisement publication data and customer inflow data to which a weight inversely proportional to a distance from the advertisement area is applied. The method of claim 1,
An advertisement production support system in which a plurality of advertisement draft designs transmitted by the design reception unit have different placement positions, fonts, and color information of the advertisement point information including strengths of advertisement objects, customer reviews, brand stories, and brand slogans. The method of claim 1,
The advertisement material analysis providing unit,
a crawling unit that collects text data including social media data and website information for an advertisement target industry;
a topic classification unit that classifies the collected text data through topic modeling; and
A topic statistics providing unit that provides topic statistical information that visually displays time-series statistical data for a classified topic to an advertiser's terminal
Advertisement production support system that includes. The method of claim 1,
Counseling channel for receiving counseling channel selection information on the selected counseling channel from the advertiser terminal, and transmitting a subscription method, installation method, operation method, and counseling optimization guide of the counseling channel selected based on the received counseling channel selection information to the advertiser terminal information department
Advertising production support system further comprising. The method of claim 1,
A final draft providing unit for receiving correction request information for the advertisement draft from the advertiser terminal, and providing a final draft to the advertiser terminal by modifying the advertisement draft based on the received correction request information
Advertising production support system further comprising. A recommended advertising channel providing step of receiving advertisement publication information including an advertisement target industry type and advertisement budget from the advertiser terminal, and providing one or more recommended advertisement channels in consideration of the cost-effectiveness of advertisements with respect to the advertisement target industry type and the advertisement budget ;
a design receiving step of transmitting a plurality of advertisement design designs for an advertisement object to an advertiser terminal and receiving one or more candidate design designs selected from the advertiser terminal;
An advertisement material analysis providing step of collecting advertisement material information on a topic related to an advertisement target industry from the Internet, and providing analysis information obtained by analyzing the advertisement material information collected in relation to the advertisement target industry to an advertiser terminal; and
An advertisement proposal providing step of receiving advertisement point information indicating characteristics of an advertisement object that can appeal to a customer from an advertiser terminal, and providing one or more advertisement proposals in which the advertisement point information is reflected as advertisement content in the candidate design design
How to support advertising production, including. A program stored in a recording medium to perform the advertisement production support method according to claim 8 by a computer.

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