KR20190053750A - System and method for producing and intermediatiing advertisement - Google Patents

Abstract

According to an embodiment of the present invention, a system for relaying and producing indoor and outdoor advertisement materials comprises: an advertisement material request terminal for requesting to produce an advertisement material corresponding to an indoor or outdoor space image and advertisement contents; an advertisement relay server for generating at least one advertisement material frame design including a font corresponding to a color and a spatial structure of the indoor or outdoor space image, a layout of the font, and a background color; and an advertisement material production server for controlling facilities for producing an advertisement material based on one of the at least one advertisement material frame design.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for mediating advertisements,

The present invention relates to a system for mediating and producing an indoor and outdoor advertisement, and a method for producing an advertisement mediator using the same.

The existing request for production of the advertisement made on the Internet is only one way from the advertiser to the creator of the advertisement, and the production of the advertisement is made only by the one to one relationship between the advertiser and the creator of the advertisement. Specifically, the advertiser refers to the advertisement concept of the object to be advertised and the advertisement producer who produces the advertisement within the advertisement production cost desired by the user, and one-way sends the advertisement to the advertisement producer. This is done by a one-to-one relationship between the creator of the ad and the advertiser who commissioned the ad.

However, it is difficult for an advertiser or an advertisement maker to meet the expectation which each one expects, in order to make a request for production of an advertisement made by such one-way, one-to-one relationship.

In addition, in order to produce various types and types of advertisements such as various souvenirs, printed materials, banners, and signboards, the client must directly visit the advertising material maker and refer the advertisement to the purposeful object, It takes a lot of time and cost to make a request for search and production and at the same time it is difficult to intermediate review of the advertisement while the advertisement is being produced and thus the satisfaction with the produced advertisement is often lowered.

Published Patent Application No. 10-2002-0029265

SUMMARY OF THE INVENTION It is an object of the present invention to provide a brokerage and production system for indoor and outdoor advertisements that can solve the problems of the related art, and a method for brokering and manufacturing advertisement using the same.

According to another aspect of the present invention, there is provided a system for mediating and producing an indoor and outdoor advertisement according to an embodiment of the present invention, comprising: an advertisement commissioning terminal for requesting an indoor image of a company and an advertisement frame to be produced in accordance with advertisement contents to be promoted by the company; An advertisement relay server for generating at least one advertisement frame graphic including a color in the image, a font conforming to a spatial structure, a layout of the font, and a background color; And an advertisement production server for producing an advertisement frame based on a design of the advertisement frame.

According to another aspect of the present invention, there is provided a method for brokering and producing advertisement media, comprising: requesting a brokerage server to request an advertisement material frame production using an advertisement material order production platform at an advertisement agent request terminal; The advertisement mediating server generates at least one advertisement frame image including the color of the indoor or outdoor space image provided by the advertisement requesting terminal, the font conforming to the image space structure, the layout of the font, and the background color step; Selecting one of at least one advertisement frame design in the advertisement requesting terminal, designating arrangement of additional information to be described in the selected advertisement design frame, and providing it to an advertisement mediating server; Generating a final advertisement frame image including the additional information based on the arrangement information of the additional information designated by the advertisement requesting terminal by the advertisement mediating server; And requesting the advertisement mediating server to produce the advertisement to a advertisement production server of a manufacturer capable of producing an advertisement corresponding to the final advertisement advertisement frame.

The solution of the above-mentioned problems does not list all the features of the present invention. Various means for solving the problems of the present invention can be understood in detail with reference to specific embodiments of the following detailed description.

The system for mediating and distributing indoor and outdoor advertisements according to an embodiment of the present invention and the advertisement mediator production method using the same can be used to provide a space for indoor and outdoor use The remaining space between the articles) can be produced.

FIG. 1 is a block diagram illustrating a system for mediating and producing indoor and outdoor advertisement according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 2 is a block diagram showing a configuration of the advertisement mediating server shown in FIG. 1. FIG.
FIG. 3 is a flowchart illustrating an advertisement mediating and producing method according to an embodiment of the present invention.
4 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. It should be understood, however, that it is not intended to limit the techniques described herein to specific embodiments but to include various modifications, equivalents, and / or alternatives of the embodiments herein . In connection with the description of the drawings, like reference numerals may be used for similar components. In this specification, the expressions " having, " " having, " " comprising, "Quot;, and does not exclude the presence of additional features.

As used herein, the expressions "A or B," "at least one of A and / or B," or "one or more of A and / or B," may include all possible combinations of the listed items . For example, "A or B," "at least one of A and B," or "at least one of A or B" includes (1) at least one A, (2) Or (3) at least one A and at least one B all together.

As used herein, the terms "first," "second," "first," or "second," and the like may denote various components, But is used to distinguish it from other components and does not limit the components. For example, the first user equipment and the second user equipment may represent different user equipment, regardless of order or importance. For example, without departing from the scope of the rights described herein, the first component can be named a second component, and similarly the second component can also be named a first component.

(Or functionally or communicatively) coupled with / to "another component (eg, a second component), or a component (eg, a second component) Quot; connected to ", it is to be understood that any such element may be directly connected to the other element or may be connected through another element (e.g., a third element). On the other hand, when it is mentioned that a component (e.g., a first component) is " directly connected " or " directly connected " to another component (e.g., a second component) It can be understood that there is no other component (e.g., a third component) between other components.

The phrase " configured to be used " as used herein should be interpreted according to circumstances, such as, for example, having " having the capacity to, To be designed to, "" adapted to, "" made to, "or" capable of ". The term " configured to (or set up) " may not necessarily mean " specifically designed to " in hardware. Instead, in some situations, the expression " configured to " may mean that the device can " do " with other devices or components. For example, a processor configured (or configured) to perform the phrases " A, B, and C " may be implemented by executing one or more software programs stored in a memory device or a dedicated processor (e.g., an embedded processor) , And a generic-purpose processor (e.g., a CPU or an application processor) capable of performing the corresponding operations.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the scope of the other embodiments. The singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by one of ordinary skill in the art having recited herein. General predefined terms used herein may be interpreted in the same or similar sense as the contextual meanings of the related art and are to be understood as meaning ideal or overly formal meanings unless explicitly defined herein . In some cases, the terms defined herein can not be construed to exclude embodiments of the present disclosure.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a system for mediating and producing an indoor and outdoor advertisement according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a view illustrating an example of a system for mediating and producing an indoor and outdoor advertisement according to an embodiment of the present invention.

1, a system 100 for mediating and producing an indoor and outdoor advertisement according to an exemplary embodiment of the present invention includes an advertisement request terminal 200, an advertisement mediating server 300, and an advertisement production server 400, . ≪ / RTI >

Meanwhile, the advertisement request terminal 200, the advertisement mediating server 300, and the advertisement production server 400 can communicate using an information communication network (e.g., a network).

The network may be a cellular communication protocol such as long-term evolution (LTE), LTE Advance (LTE), code division multiple access (CDMA), wideband CDMA (WCDMA), universal mobile telecommunications system (UMTS) (Wireless Broadband), or Global System for Mobile Communications (GSM). Further, the wireless communication may include, for example, local communication. The local area communication may include at least one of, for example, wireless fidelity (WiFi), Bluetooth, near field communication (NFC), or global navigation satellite system (GNSS).

The GNSS may include at least one of Global Positioning System (GPS), Global Navigation Satellite System (Glonass), Beidou Navigation Satellite System (Beidou) or Galileo, the European global satellite-based navigation system . ≪ / RTI > Hereinafter, in this document, GPS can be used interchangeably with GNSS. The network may include at least one of a telecommunications network, e.g., a computer network (e.g., a LAN or WAN), the Internet, or a telephone network.

The advertisement request terminal 110 is a terminal of a requester (an individual, a group, or a corporation) requesting the production of an advertisement, and displays the indoor or outdoor space image in which the advertisement to be installed by the requester is to be placed, And the like.

Here, the indoor or outdoor space image may be image information of a space that is not used indoors or outdoors, or a remaining space between the article and the article.

The advertisement request terminal 200 may provide advertisement data information necessary for producing an advertisement water frame.

For example, it can provide information related to sales information, sales information such as sales, technology, patent certificate, job photo information, company history, and the like, which are received from a company logo, a government agency or a research institute.

In addition, the advertisement request terminal 200 may provide the above-described advertisement data information through an order creation platform linked with a web browser of the advertisement mediating server 300.

In addition, the advertisement request terminal 200 can provide a concept of an advertisement frame such as the shape, shape, material, and color of the advertisement frame that the company desires.

The concept may be created using an image production tool provided by an order production platform.

Meanwhile, the advertisement request terminal 200 can be implemented by a computer as a terminal which can access the web browser by executing the advertisement order production platform.

Here, the computer may include a desktop, a laptop, and the like. The user terminal 200 may be a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a Personal Digital Cellular (PHS) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

Next, the advertisement mediating server 300 displays a font corresponding to the color of the indoor or outdoor image provided by the advertisement commission terminal 200, a font conforming to the image space structure, a layout of the font, at least one advertisement A water frame drawing, and a function of requesting the production of an advertisement frame according to the generated advertisement material frame drawing.

2, the advertisement mediating server 300 includes a customer managing unit 310, an affiliate supplier managing unit 320, a platform providing unit 330, a first advertisement frame processing unit 340, An advertisement frame processing unit 350 and a production management processing unit 360. [

The customer management unit 310 registers and manages an account of a user (customer) using the order production platform.

The customer management unit 310 registers and manages the advertisement data information received from the advertisement request terminal 200 and the concept of the advertisement frame.

The affiliate company management unit 320 registers and manages a manufacturer of an advertisement frame. In addition, the function of registering and managing the advertisement frame samples and catalogs produced by the manufacturer in a DB form.

The platform provider 330 provides an order creation platform.

The order creation platform may include an application, a program, a web page, and the like installed or operated in the advertisement request terminal 200 through a network.

Here, the web browser is a program that enables a WWW (World Wide Web) service to be used and is a program for receiving and displaying hypertext described in HTML (hyper text mark-up language). For example, Netscape ), Explorer (Explorer), chrome (chrome) and the like.

Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone). An app can be downloaded and installed from an application market, a virtual marketplace where mobile content can be bought and sold freely.

The first advertisement frame processing unit 340 analyzes spatial dimension information and spatial colorimetric information from the indoor or outdoor image information provided by the advertisement requesting terminal 200 and generates advertisement frames corresponding to the compartments and colors of the corresponding spaces At least one advertisement frame frame in which an advertisement frame frame is generated by selecting a font, a font color, a font arrangement, a background color, and the like, and the advertisement content requested by the advertisement agency terminal 200 is applied within a frame of the generated advertisement frame Create a pattern.

In addition, the first advertisement frame processor 340 may generate at least one advertisement frame image based on the concept of the advertisement frame provided by the advertisement request terminal 200.

In addition, the first advertisement frame processing unit 340 may generate at least one advertisement frame image based on the indoor or outdoor image information and the advertisement concept.

Meanwhile, the at least one advertisement frame graphic is provided to the advertisement request terminal 200, and the advertisement request terminal selects one of the at least one advertisement water frame graphic.

The terminal 200 of the advertisement is a company that has received a business logo, a government agency, or a research institute that is to be described in the advertisement frame design selected using the order production platform, such as sales, technology, patent certificate, And the like, and information related to the business information to be promoted.

The final advertisement frame drawing including the arrangement of additional information in the advertisement requesting terminal 200 is provided to a production management processing unit 370 described later and the production management processing unit 370 generates advertisement Select the manufacturer of the frame and ask for the production of the advertisement frame. The production management processor 370 will be described in more detail below.

Next, the second advertisement frame processing unit 350 generates a final advertisement frame image in which the advertisement frame is corrected according to the arrangement of the additional information specified by the advertisement requesting terminal 200 in the advertisement frame image.

Next, the production management processing unit 360 selects a manufacturer to produce an advertisement frame based on the final advertisement frame pattern processed in the second advertisement frame processing unit 350, .

Meanwhile, each part of the advertisement mediating server 300 of the present invention may include a database.

The database may be a relational database management system (RDBMS) such as Oracle, MYSQL, MSSQL, Infomix, Sybase, DB2, or other database management systems such as Gemston, Orion, (XML Native Database) such as an object-oriented database management system (OODBMS) and Excelon, Tamino, Sekaiju, etc. to be implemented in accordance with the purpose of the present invention. field or elements. Each field or element may be formed of a field or element of an upper concept or sub-concept.

Next, the advertisement production server 400 may be a server for controlling facilities of a manufacturer for producing an advertisement frame based on a final advertisement frame graphic.

In addition, the advertisement production server 400 may provide information on manufactured articles, producible articles, and the like so that the advertisements can be updated to the advertisement brokerage server 300.

The advertisement production server 400 may provide production information of the main requested advertisement frame to the advertisement mediating server 400.

The production management processing unit 370 of the advertisement mediating server 300 may provide information on the production process of the advertisement frame provided by the advertisement production server 400 to the advertisement request terminal.

FIG. 3 is a flowchart illustrating a method of manufacturing an advertisement brokerage according to an embodiment of the present invention.

The advertisement mediating method shown in FIG. 3 may be a method using a system for mediating and communicating the inside and outside advertisements shown in FIG.

Referring to FIG. 3, an advertisement mediating method S700 according to an exemplary embodiment of the present invention first includes the advertisement mediating server 400 using an advertisement order creating platform at an advertisement requesting terminal 200, (S710), the advertisement mediating server 400 displays the color of the indoor or outdoor space image provided by the advertisement requesting terminal 200, the font corresponding to the image space structure, and the font And at least one advertisement frame image including the background color is generated (S720).

More specifically, in operation S720, the indoor or outdoor space image information provided by the advertisement requesting terminal 200 (for example, the indoor or outdoor space image is a space that is not used indoors or outdoors, or an image (Font size), font color, font arrangement, background color, etc. of an advertisement frame matching the segment and color of the space, and generates a frame of the advertisement frame, And generating at least one advertisement frame image to which the advertisement contents requested by the advertisement requesting terminal 200 are applied within the frame of the generated advertisement frame.

Alternatively, the step of generating the advertisement frame graphic (S722) may include the step of generating at least one advertisement frame graphic based on the concept of the advertisement frame provided by the advertisement request terminal 200. [

Alternatively, the advertisement frame image generation step S722 may include generating at least one advertisement image frame based on the indoor or outdoor space image information and the advertisement concept.

After that, the advertisement requesting terminal 200 selects one of the at least one advertisement frame graphic, and then displays the sales, technology, patent certificate, and other information received from the company logo, Job information, company history, and the like, and supplies the advertisement information to the advertisement mediating server 300 (S730).

The advertisement mediating server 300 generates a final advertisement frame image including the additional information based on the arrangement information of the additional information designated by the advertisement requesting terminal 200 in operation S740.

Then, the advertisement mediating server 300 requests the advertisement production server of the manufacturer to produce the advertisement in accordance with the final advertisement frame design (S750).

Then, the advertisement production server 400 of the manufacturer creates an advertisement based on the final advertisement frame pattern, and delivers the advertisement to the address specified by the terminal 200 or the advertisement intermediation server 300 as an advertisement.

Therefore, by using the system for mediating and distributing indoor and outdoor advertising materials according to one embodiment of the present invention and the method for manufacturing advertisement mediating using the same, it is possible to provide a space for indoor or outdoor use The remaining space between the article and the article) can be produced.

Advantages of the above-described advantages are that the advertisement creator can receive advertisements suitable for indoor and outdoor space desired on-line at a low cost.

FIG. 4 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented, and is illustrative of a system 1000 including a computing device 1100 configured to implement one or more of the embodiments described above. / RTI > For example, the computing device 1100 may be a personal computer, a server computer, a handheld or laptop device, a mobile device (mobile phone, PDA, media player, etc.), a multiprocessor system, a consumer electronics device, A distributed computing environment including any of the above-described systems or devices, and the like.

The computing device 1100 may include at least one processing unit 1110 and memory 1120. [ The processing unit 1110 may include, for example, a central processing unit (CPU), a graphics processing unit (GPU), a microprocessor, an application specific integrated circuit (ASIC), a field programmable gate array And may have a plurality of cores. The memory 1120 can be a volatile memory (e.g., RAM, etc.), a non-volatile memory (e.g., ROM, flash memory, etc.) or a combination thereof. In addition, the computing device 1100 may include additional storage 1130. Storage 1130 includes, but is not limited to, magnetic storage, optical storage, and the like. The storage 1130 may store computer readable instructions for implementing one or more embodiments as disclosed herein, and other computer readable instructions for implementing an operating system, application programs, and the like. The computer readable instructions stored in storage 1130 may be loaded into memory 1120 for execution by processing unit 1110. In addition, computing device 1100 may include input device (s) 1140 and output device (s) 1150.

Here, input device (s) 1140 may include, for example, a keyboard, a mouse, a pen, a voice input device, a touch input device, an infrared camera, a video input device, or any other input device. Also, output device (s) 1150 can include, for example, one or more displays, speakers, printers, or any other output device. In addition, computing device 1100 may use an input device or output device included in another computing device as input device (s) 1140 or output device (s) 1150. [

The computing device 1100 may also include communication connection (s) 1160 that allow the computing device 1100 to communicate with other devices (e.g., computing device 1300).

(S) 1160 may include a modem, a network interface card (NIC), an integrated network interface, a radio frequency transmitter / receiver, an infrared port, a USB connection or other Interface. Also, the communication connection (s) 1160 may include a wired connection or a wireless connection. Each component of the computing device 1100 described above may be connected by various interconnects (e.g., peripheral component interconnect (PCI), USB, firmware (IEEE 1394), optical bus architecture, etc.) And may be interconnected by the network 1200. As used herein, the terms "component," "system," and the like generally refer to a computer-related entity, which is hardware, a combination of hardware and software, software, or software in execution.

For example, an element may be, but is not limited to being, a processor, an object, an executable, an executable thread, a program and / or a computer running on a processor. For example, both the application running on the controller and the controller may be components. One or more components may reside within a process and / or thread of execution, and the components may be localized on one computer and distributed among two or more computers.

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

100: Brokering and production system for indoor and outdoor advertisement
200: Advertisement agency terminal
300: advertisement mediation server
310: Customer Management Department
320: Affiliate Management Department
330: Platform Offering
340: First advertisement frame processing section
350: second advertisement frame processing section
360: production management processor
400: Advertisement production server

Claims (6)

An advertisement commissioning terminal for requesting the indoor or outdoor space image and the production of advertisement material corresponding to the advertisement contents;
An advertisement water relay server for generating at least one advertisement water frame image including a font corresponding to a color and a spatial structure of the indoor or outdoor space image, a layout of the font, and a background color; And
And an advertising material production server for controlling the production facilities so that the advertising material is produced based on one of the at least one advertising material frame design.
The method according to claim 1,
The indoor or outdoor space image
Wherein the advertisement is an image of a space in which the advertisement is to be installed.
The method according to claim 1,
The advertisement request terminal
A system for brokering and production of indoor and outdoor advertising water, which provides a concept of an advertisement frame including the form, shape, material, and color of the advertisement object designated by the advertiser.
The method of claim 3,
The advertisement mediating server
(Space) information and spatial color space information from the indoor or outdoor space image information and selects a font, font color, font arrangement, background color, etc. of the advertisement frame matching the space and color of the space, And generates the at least one advertisement frame design in which the advertisement contents requested by the advertisement requesting terminal are applied in the frame of the generated advertisement frame.
The method of claim 3,
The advertisement mediating server
Wherein the at least one advertisement frame design is generated based on the concept.
Requesting the advertisement commissioning terminal to request the advertisement commodity frame production using the advertisement commodity customizing platform;
The advertisement mediating server generates at least one advertisement frame image including the color of the indoor or outdoor space image provided by the advertisement requesting terminal, the font conforming to the image space structure, the layout of the font, and the background color step;
Selecting one of at least one advertisement frame design in the advertisement requesting terminal, designating arrangement of additional information to be described in the selected advertisement design frame, and providing it to an advertisement mediating server;
Generating a final advertisement frame image including the additional information based on the arrangement information of the additional information designated by the advertisement requesting terminal by the advertisement mediating server; And
And the advertisement mediating server requests the advertisement production server to produce a advertisement corresponding to the final advertisement advertisement frame.

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