KR20190073087A - System and method for advertisement service using gradient data - Google Patents

Abstract

The present invention provides an advertisement service system using slope information capable of providing rewards in accordance with an advertisement and watching an advertisement to a customer, and a method thereof. According to an embodiment of the present invention, the advertisement service system using slope information comprises: a user terminal using an advertisement service platform to provide slope information; and an advertisement mediation server providing advertisement rewards related to advertisement information executed from the user terminal in accordance with the slop information.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement service system and method using slope information,

The present invention relates to an advertisement service system and method using gradient information.

Due to the rapid development of communication technology, the internet has become a medium of commerce system of the world scale, and the business area can be extended to the whole world. Therefore, it supports the online commerce that transcends national borders Service systems are frequently used.

In particular, the Internet supports the connection of many networks around the world, so that people all over the world can freely search for information, watch news, and trade various goods through the Internet without restriction of time or space .

Because of the ability of the Internet, the number of Internet users is increasing day by day.

In addition, many companies are using the Internet to connect to the world, sending advertisements for their promotional and marketing strategies to the Internet. In particular, most Internet sites serve banner ads.

Such conventional Internet sites contract with a plurality of advertisers (or clients) with different advertisement costs according to the panel size of the advertisement to be served, the display position of the panel, or the advertisement service time.

Meanwhile, in order to increase the advertisement effect, the advertisement provider provides a point as a reward for the advertisement demand of the advertisement consumer, .

Accordingly, the present invention discloses a method of providing rewards according to viewing of advertisements and advertisements to consumers in a manner different from conventional methods.

Korean Patent Publication No. 10-2005-0074457 (July 18, 2005)

It is an object of the present invention to provide an advertisement service system and method using slope information that can provide a reward according to viewing of an advertisement and an advertisement to a consumer in a manner different from the conventional art.

In addition, the present invention provides a discount benefit and various advertisement services to a user by providing reward points that can be used for payment at the time of purchasing goods from a franchisee for a user watching or consuming an advertisement, Another object of the present invention is to provide an advertisement service system and a method using gradient information that can achieve the increase.

Another object of the present invention is to provide an advertisement service system and method using slope information that can cause interest to a consumer by providing various types of advertisements according to slope information according to a user's terminal operation.

According to an aspect of the present invention, there is provided an advertisement service system using slope information, the advertisement service system comprising: a user terminal providing slope information using an advertisement service platform; And an advertisement mediating server for providing advertisement rewards related to advertisement information executed in the user terminal according to the inclination information.

According to an aspect of the present invention, there is provided an advertisement relay service method using slope information, the method comprising: a first step of providing tilt information using an advertisement service platform at a user terminal; A second step of providing the tilt information to an advertisement relay server at an intermediate terminal; And a third step in which the advertisement relay server provides different advertisement information and rewards related to the advertisement information according to the inclination information.

The solution of the above-mentioned problems does not list all the features of the present invention. Various means for solving the problems of the present invention can be understood in detail with reference to specific embodiments of the following detailed description.

The advertisement service system and the method using the slope information according to the embodiment of the present invention allow the user to receive various types of advertisement services according to the slope information of the terminal, And the seller can improve sales due to an increase in the number of consumers or buyers who receive the advertisement service.

1 is a block diagram illustrating an advertisement service system using slope information according to an exemplary embodiment of the present invention.
2 is a block diagram showing a configuration of the advertisement relay server shown in FIG.
3 is a block diagram showing the advertisement data processing unit shown in Fig.
4 is an exemplary view showing location information of an affiliated company provided by an advertisement service platform.
5 is a diagram illustrating an example of displaying the size and type of advertisement information provided by the A-affiliated company of FIG. 4 in the advertisement service platform, and the slope information and the reward information of the user terminal.
FIG. 6 is a diagram illustrating an example in which different advertisement rewards are provided according to a slope.
7 is a flowchart illustrating an advertisement service method using slope information according to an exemplary embodiment of the present invention.
8 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. It should be understood, however, that it is not intended to limit the techniques described herein to specific embodiments but to include various modifications, equivalents, and / or alternatives of the embodiments herein . In connection with the description of the drawings, like reference numerals may be used for similar components. In this specification, the expressions "having," " having, "" comprising," Quot ;, and does not exclude the presence of additional features.

As used herein, the expressions "A or B," "at least one of A and / or B," or "one or more of A and / or B," may include all possible combinations of the listed items . For example, "A or B," "at least one of A and B," or "at least one of A or B" includes (1) at least one A, (2) Or (3) at least one A and at least one B all together.

As used herein, the terms "first," "second," "first," or "second," and the like may denote various components, But is used to distinguish it from other components and does not limit the components. For example, the first user equipment and the second user equipment may represent different user equipment, regardless of order or importance. For example, without departing from the scope of the rights described herein, the first component can be named a second component, and similarly the second component can also be named a first component.

(Or functionally or communicatively) coupled with / to "another component (eg, a second component), or a component (eg, a second component) Quot; connected to ", it is to be understood that any such element may be directly connected to the other element or may be connected through another element (e.g., a third element). On the other hand, when it is mentioned that a component (e.g., a first component) is "directly connected" or "directly connected" to another component (e.g., a second component) It can be understood that there is no other component (e.g., a third component) between other components.

The phrase " configured to be used "as used herein should be interpreted according to circumstances, such as, for example, having " having the capacity to, To be designed to, "" adapted to, "" made to, "or" capable of ". The term " configured to (or set up) "may not necessarily mean" specifically designed to "in hardware. Instead, in some situations, the expression "configured to" may mean that the device can "do " with other devices or components. For example, a processor configured (or configured) to perform the phrases "A, B, and C" may be implemented by executing one or more software programs stored in a memory device or a dedicated processor (e.g., an embedded processor) , And a generic-purpose processor (e.g., a CPU or an application processor) capable of performing the corresponding operations.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the scope of the other embodiments. The singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by one of ordinary skill in the art having recited herein.

General predefined terms used herein may be interpreted in the same or similar sense as the contextual meanings of the related art and are to be understood as meaning ideal or overly formal meanings unless explicitly defined herein . In some cases, the terms defined herein can not be construed to exclude embodiments of the present disclosure.

FIG. 1 is a block diagram showing an advertisement service system using slope information according to an embodiment of the present invention. FIG. 2 is a block diagram showing the configuration of the advertisement relay server shown in FIG. 1, FIG. 4 is a diagram illustrating location information of an affiliated company provided by an advertisement service platform, FIG. 5 is a diagram illustrating an example of a location , Type, and slope information of the user terminal and reward information, and FIG. 6 is a view illustrating an example in which different advertisement rewards are provided according to a slope.

As shown in FIG. 1, the advertisement service system 100 using slope information according to an embodiment of the present invention may include a user terminal 200 and an advertisement mediation server 300.

In addition, the present invention may further include a relay node connecting the user terminal 200 and the advertisement mediation server 300, for example, the intermediary terminal 400.

Meanwhile, the user terminal 200, the advertisement mediation server 300, and the mediation terminal 400 can communicate using an information communication network (e.g., a network).

The network may be a cellular communication protocol such as long-term evolution (LTE), LTE Advance (LTE), code division multiple access (CDMA), wideband CDMA (WCDMA), universal mobile telecommunications system (UMTS) (Wireless Broadband), or Global System for Mobile Communications (GSM). Further, the wireless communication may include, for example, local communication. The local area communication may include at least one of, for example, wireless fidelity (WiFi), Bluetooth, near field communication (NFC), or global navigation satellite system (GNSS).

The GNSS may include at least one of Global Positioning System (GPS), Global Navigation Satellite System (Glonass), Beidou Navigation Satellite System (Beidou) or Galileo, the European global satellite-based navigation system . ≪ / RTI > Hereinafter, in this document, GPS can be used interchangeably with GNSS. The network may include at least one of a telecommunications network, e.g., a computer network (e.g., a LAN or WAN), the Internet, or a telephone network.

The user terminal 200 may be a computer capable of accessing an advertisement service platform provided by the advertisement mediating server 300 as a terminal.

Here, the computer may include a desktop, a laptop, and the like. The user terminal 200 may be a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a Personal Digital Cellular (PHS) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

Meanwhile, the advertisement service platform executed in the user terminal may receive the tilt information measured by the acceleration sensor or the gyro sensor of the user terminal and provide the tilt information to the mediation terminal 400.

In addition, the advertisement service platform executed in the user terminal 200 may normalize the tilt information measured during a predetermined time, and then provide the average value of the normalized tilt information to the intermediate terminal 400.

Also, the advertisement service platform executed by the user terminal 200 can display the type of advertisement information and the type of reward corresponding to the tilt information (see FIG. 5).

Also, the advertisement service platform executed by the user terminal 200 can display the location information of the advertisement promotion company subscribed to the advertisement mediating server 300, which will be described later, based on the geographical information (see FIG. 4).

In addition, the advertisement service platform executed in the user terminal 200 may display the advertisement relay service range between the intermediate terminal and the user terminal.

In addition, the advertisement service platform executed in the user terminal 200 may include setting means capable of blocking or limiting the size and type of the advertisement information to be received

Next, the intermediate terminal 400 receives the tilt information provided from the terminal on which the advertisement service platform is executed, and then transmits the tilt information to the advertisement relay server.

The intermediate terminal 400 communicates with the user terminal 200 using a local area network and communicates with the communication server using a network.

The intermediary terminal 400 includes a terminal management client which is connectable to an external network in addition to the private network, and is compatible with the advertisement intermediation server 300 described later.

The intermediary terminal 400 may be a gateway terminal or a proxy terminal and may be a management terminal acting as an intermediary for device management between the advertisement mediating server 300 and the user terminal 200 of the external network.

The intermediary terminal 400 may request the contents required by the advertisement mediating server 300 instead of the user terminal 200 and may transmit various contents or data received from the advertisement intermediary terminal 400 to the user terminal 200, As shown in FIG.

The intermediate terminal 400 may be a wireless terminal or a wired terminal such as a personal computer and a set-top box.

The intermediary terminal 400 includes a communication module for supporting short-range communication with a user terminal, a memory for storing various data used in an operation for terminal management, and the like.

Here, if the terminal management protocols supported by the advertisement mediating server and the user terminal are different from each other, the compatible application may be stored in the memory so that the advertisement mediating server and the user terminal can be compatible with each other.

In addition, the intermediary terminal 400 may register a series of authentication processing procedures for performing a mediation function between the user terminal and the advertisement relay server 300 in the advertisement relay server.

More specifically, when the intermediary terminal 400 sends an arbitration function registration message to act as an intermediary in the advertisement relay server, the advertisement relay server 300 checks the information of the intermediary terminal 400, and then transmits an OK response message send. Here, the OK response message may include a policy and a certificate of the intermediary function set by the advertisement relay server (see FIG. 8).

In addition, the intermediate terminal 400 may include a function of determining whether the advertisement service platform is an executed terminal. If the terminal on which the advertisement service platform is executed is found, the terminal ID of the user terminal may be allocated, and then the intermediation mode list supported by the intermediate terminal may be provided to the user terminal.

Next, the advertisement mediating server 300 serves to provide and accumulate advertisement rewards corresponding to the tilt information of the user terminal.

In addition, the advertisement mediating server 300 includes a function of coding different slope information into corresponding advertisement information according to the type and form of the advertisement information provided from the terminal of the affiliated advertisement promotion company.

2, the advertisement mediating server 300 includes a customer managing unit 310, an affiliate supplier managing unit 320, a platform providing unit 330, an advertisement data processing unit 340, an advertisement and tilt analyzing unit 340, An advertisement reward providing unit 360, an advertisement reward providing unit 360, and a communication unit 370.

The customer management unit 310 registers and manages an account of a user using the advertisement service platform.

The customer management unit 310 functions to register and manage the reward type, use frequency, remaining frequency, accumulation, and the like according to the advertisement information and the advertisement information received from the user terminal 200.

The affiliate company management unit 320 functions to register and manage a registered company affiliated with the advertisement mediating service. In addition, it functions to register and manage the type, form, size, and the like of the advertisement provided by the terminal of the company according to each company.

The platform provider 330 provides an advertising service platform.

The advertisement service platform may include an application, a program, a web page, or the like, which is installed or operated on a user terminal through a network.

Here, the web browser is a program that enables a WWW (World Wide Web) service to be used and is a program for receiving and displaying hypertext described in HTML (hyper text mark-up language). For example, Netscape ), Explorer (Explorer), chrome (chrome) and the like.

Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone). An app can be downloaded and installed from an application market, a virtual marketplace where mobile content can be bought and sold freely.

The advertisement data processing unit 340 processes different slope information according to the type and form of the advertisement information provided at the terminal of the company.

In addition, the advertisement data processor 340 processes the position information of the reward stored in the advertisement reward providing unit to be coded in the advertisement information provided in the terminal of the vendor.

The advertisement data processing unit 340 includes an advertisement classifying unit 341 for classifying advertisement information provided by a terminal of a company according to type, size, and type of the advertisement, a slope A setting unit 342, a first encoding unit 343 encoding the gradient information set according to the advertisement information, and a second encoding unit 344 encoding the position information of the advertisement reward to be provided according to the advertisement information .

The advertisement and tilt analyzer 350 analyzes the type, size, and type of the advertisement information provided by the intermediate terminal 400. In addition, the advertisement and tilt analyzer 350 analyzes the tilt information of the user terminal 200 on which the advertisement information is executed.

The advertisement reward providing unit 360 provides the reward information of the advertisement information to be executed when the advertisement information provided from the terminal of the company is executed in a specific slant state of the user terminal 200. [

Here, the location information of the advertisement reward stored in the advertisement reward providing unit 360 may be location information including inclination information according to the type and shape of the advertisement.

The communication unit 370 can communicate with the intermediate terminal through the network.

The network may be a cellular communication protocol such as long-term evolution (LTE), LTE Advance, code division multiple access (CDMA), wideband CDMA (WCDMA), universal mobile telecommunications system ), WiBro (Wireless Broadband), or Global System for Mobile Communications (GSM). Further, the wireless communication may include, for example, local communication. The local area communication may include at least one of, for example, wireless fidelity (WiFi), Bluetooth, near field communication (NFC), or global navigation satellite system (GNSS).

The GNSS may include at least one of Global Positioning System (GPS), Global Navigation Satellite System (Glonass), Beidou Navigation Satellite System (Beidou) or Galileo, the European global satellite-based navigation system . ≪ / RTI > Hereinafter, in this document, GPS can be used interchangeably with GNSS. The network may include at least one of a telecommunications network, e.g., a computer network (e.g., a LAN or WAN), the Internet, or a telephone network.

Meanwhile, each part of the advertisement mediating server 300 of the present invention may include a database.

The database may be a relational database management system (RDBMS) such as Oracle, MYSQL, MSSQL, Infomix, Sybase, DB2, or other database management systems such as Gemston, Orion, (XML Native Database) such as an object-oriented database management system (OODBMS) and Excelon, Tamino, Sekaiju, etc. to be implemented in accordance with the purpose of the present invention. field or elements. Each field or element may be formed of a field or element of an upper concept or sub-concept.

7 is a flowchart illustrating an advertisement service method using slope information according to an exemplary embodiment of the present invention.

7, an advertisement service method (S700) using inclination information according to an exemplary embodiment of the present invention executes advertisement information provided from an intermediary terminal 400 using an advertisement service platform (S710), the advertisement service platform transmits the tilt information measured in the gyro sensor or the acceleration sensor of the user terminal in the state where the advertisement information is executed and the type, shape, size, etc. of the executed advertisement information to the intermediary terminal (S720).

Here, the step S720 may include a step of normalizing the tilt information measured for a preset time (S721), and then calculating an average value of the normalized tilt information (S722).

In step S730, the intermediate terminal 400 provides the type, format, size, and the like of the tilt information and the executed advertisement information to the advertisement relay server 300.

After the advertisement relay server 300 detects the location information of the advertisement reward corresponding to the type, shape and size of the slope information and the advertisement information, the advertisement relay server 300 provides the advertisement reward corresponding to the detected location to the relay server 300 (S740) do.

The advertisement relay server 300 may provide the user reward information related to the cumulative reward and the number of used rewards together with the account of the user when providing the reward (S741).

Then, the relay server 300 provides the advertisement reward provided by the advertisement relay server 300 to the user terminal (S750).

Therefore, by using the advertisement service system and method using the slope information according to the embodiment of the present invention, the user (customer) is provided with various types of advertisement supplementary service according to the inclination information of the terminal, The rejection due to reception can be made interesting, and the seller can improve the sales due to the increase of the consumer or the buyer receiving the advertisement service.

FIG. 8 is a diagram illustrating an exemplary computing environment in which one or more embodiments disclosed herein may be implemented, and is illustrative of a system 1000 including a computing device 1100 configured to implement one or more of the embodiments described above. / RTI > For example, the computing device 1100 may be a personal computer, a server computer, a handheld or laptop device, a mobile device (mobile phone, PDA, media player, etc.), a multiprocessor system, a consumer electronics device, A distributed computing environment including any of the above-described systems or devices, and the like.

The computing device 1100 may include at least one processing unit 1110 and memory 1120. [ The processing unit 1110 may include, for example, a central processing unit (CPU), a graphics processing unit (GPU), a microprocessor, an application specific integrated circuit (ASIC), a field programmable gate array And may have a plurality of cores.

The memory 1120 can be a volatile memory (e.g., RAM, etc.), a non-volatile memory (e.g., ROM, flash memory, etc.) or a combination thereof. In addition, the computing device 1100 may include additional storage 1130. Storage 1130 includes, but is not limited to, magnetic storage, optical storage, and the like. The storage 1130 may store computer readable instructions for implementing one or more embodiments as disclosed herein, and other computer readable instructions for implementing an operating system, application programs, and the like. The computer readable instructions stored in storage 1130 may be loaded into memory 1120 for execution by processing unit 1110. In addition, computing device 1100 may include input device (s) 1140 and output device (s) 1150.

Here, input device (s) 1140 may include, for example, a keyboard, a mouse, a pen, a voice input device, a touch input device, an infrared camera, a video input device, or any other input device. Also, output device (s) 1150 can include, for example, one or more displays, speakers, printers, or any other output device. In addition, computing device 1100 may use an input device or output device included in another computing device as input device (s) 1140 or output device (s) 1150. [ The computing device 1100 may also include communication connection (s) 1160 that allow the computing device 1100 to communicate with other devices (e.g., computing device 1300).

(S) 1160 may include a modem, a network interface card (NIC), an integrated network interface, a radio frequency transmitter / receiver, an infrared port, a USB connection or other Interface. Also, the communication connection (s) 1160 may include a wired connection or a wireless connection. Each component of the computing device 1100 described above may be connected by various interconnects (e.g., peripheral component interconnect (PCI), USB, firmware (IEEE 1394), optical bus architecture, etc.) And may be interconnected by the network 1200. As used herein, the terms "component," "system," and the like generally refer to a computer-related entity, which is hardware, a combination of hardware and software, software, or software in execution.

For example, an element may be, but is not limited to being, a processor, an object, an executable, an executable thread, a program and / or a computer running on a processor. For example, both the application running on the controller and the controller may be components. One or more components may reside within a process and / or thread of execution, and the components may be localized on one computer and distributed among two or more computers.

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

100: Ad relay service system
200; The user terminal
300: Ad relay server
310: Customer Management Department
320: Affiliate Management Department
330: Platform Offering
340: advertisement data processing unit
350: Ad Rewards Offered
360: communication section
400: intermediate terminal

Claims (13)

A user terminal providing tilt information using an advertisement service platform; And
And an advertisement mediating server for providing advertisement rewards related to the advertisement information executed in the user terminal according to the inclination information.
The method according to claim 1,
And an intermediary terminal for one-to-one communication with the advertisement mediating server.
The method according to claim 1,
The advertising service platform
The advertisement service system using the slope information indicating the type of the advertisement information and the kind of the reward corresponding to the slope information.
The method according to claim 1,
The advertising service platform
And an advertisement service system using the tilt information to geographically display an advertisement promoting company subscribed to the advertisement mediating server.
The method according to claim 1,
The advertising service platform
An advertisement service system using tilt information including a function for blocking or limiting a size and a form of data of advertisement information to be received.
3. The method of claim 2,
The advertisement service platform includes:
Normalizing the tilt information measured at the user terminal for a predetermined time, and providing the average value of the normalized tilt information to the intermediate terminal.
The method according to claim 6,
The advertisement mediating server
An advertisement service system using slope information for coding different slope information into corresponding advertisement information according to the type and form of the advertisement information provided at the terminal of the affiliated advertisement promotion company.
A first step of providing tilt information using an advertisement service platform at a user terminal;
A second step of providing the tilt information to an advertisement relay server at an intermediate terminal; And
A third step in which the advertisement relay server provides different advertisement information and rewards related to the advertisement information according to the slope information;
And the tilt information including the tilt information.
9. The method of claim 8,
The advertising service platform
And the slope information indicating the type of the advertisement information and the kind of the reward corresponding to the slope information.
9. The method of claim 8,
The advertising service platform
A method of advertising service using gradient information to geographically display an advertisement promoting company subscribed to an advertisement mediating server.
9. The method of claim 8,
The advertising service platform
And a function for blocking or limiting the size and type of data of the advertisement information to be received.
10. The method of claim 9,
The advertisement service platform includes:
And normalizing the tilt information measured by the user terminal for a predetermined time and providing the average value of the normalized tilt information to the intermediate terminal.
10. The method of claim 9,
In the third step,
And coding the different tilt information into the corresponding advertisement information according to the type and form of the advertisement information provided by the terminal of the affiliated advertisement promotion company.

Images