JP7496163B1 - Advertising Management Device - Google Patents

Abstract

[Problem] To efficiently distribute advertisements within a specified newspaper sales area and improve the distribution rate of advertisements. [Solution] An advertisement management device (2) includes a generation unit (214) that generates posting address information (224) by excluding the distributed address of a previously distributed advertisement from area address information (221), and a first acquisition unit (211) that acquires an address associated with an information processing device (6) that has acquired an electronic advertisement (512) as a first distributed address (222), and the generation unit generates the posting address information by excluding the first distributed address from the area address information. [Selected Figure] Figure 1

Description

The present invention relates to an advertisement management device, an advertisement distribution device, and an information processing device.

In recent years, in addition to traditional advertising in newspapers, magazines, etc., various advertising media have become available, including advertising on the Internet and advertising delivered by email. Advertisers are examining which advertising media is most effective by comparing the cost-effectiveness of the various advertising media available. In particular, the distribution rate (reach rate) of advertising has become one of the important indicators for evaluating each advertisement.

The following Patent Document 1 discloses an information processing system that determines the optimal number of coupons to distribute per unit period based on the usage history of coupons (advertisements) corresponding to facility-related information.

JP 2022-124390 A

However, conventional technologies such as those described in Patent Document 1 are unable to identify addresses within a specified distribution area to which the coupon has been distributed, and therefore are unable to improve the coupon distribution rate.

One aspect of the present invention aims to provide an advertising management device and the like that can efficiently distribute advertisements within a specified newspaper sales area and improve the advertising distribution rate.

To solve the above problem, an advertising management device in one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destination to which the posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding the distributed addresses to which a previously distributed advertisement containing the same content as the posting advertisement was distributed, and further includes a first acquisition unit that acquires, as a first distributed address, an address associated with an information processing device that acquired the electronic advertisement, where the previously distributed advertisement is an electronic advertisement, and the generation unit generates the posting address information by excluding the first distributed address from the area address information.

To solve the above problem, an advertising distribution device in one aspect of the present disclosure is placed within a specified newspaper sales area and provides nearby information processing devices with electronic advertisements that contain the same content as posted advertisements that are distributed to households within the specified newspaper sales area.

To solve the above problem, an information processing device according to one aspect of the present disclosure obtains, from an advertising distribution device located within a specified newspaper sales area, an electronic advertisement containing the same content as a posting advertisement distributed to households within the specified newspaper sales area.

To solve the above problem, an advertising distribution device according to one aspect of the present disclosure includes a generation unit that generates posting address information indicating the distribution destination to which a posting advertisement is to be distributed from area address information in which addresses of individuals within a specified newspaper sales area are registered, excluding a distributed address to which a previously distributed advertisement containing the same content as a household-based posting advertisement was distributed, and further includes a first acquisition unit that acquires, as a first distributed address, an address associated with an information processing device that acquired the electronic advertisement, where the previously distributed advertisement is an electronic advertisement, and the generation unit generates the posting address information by excluding the first distributed address from the area address information.

According to one aspect of the present invention, it is possible to provide an advertising management device etc. that can efficiently distribute advertisements within a specified newspaper sales area and improve the advertising distribution rate.

1 is a block diagram showing an example of a configuration of an advertisement management system according to a first embodiment of the present invention. 2 is a diagram illustrating an example of the newspaper sales area shown in FIG. 1 and the configuration of devices arranged in the area. FIG. 2 is a diagram illustrating an example of the coupon distribution device shown in FIG. 1 . 4 is a flowchart showing an example of a flow of processing executed by a control unit of the coupon distribution device shown in FIG. 1 . 10 is a flowchart showing an example of the flow of a posting address information generation process executed by a control unit of the coupon management server shown in FIG. 1 . FIG. 13 is a diagram showing an example of a posting map.

[Embodiment 1]
Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Here, the advertisement is something that is widely and generally recognized as an advertisement, and includes, for example, newspaper inserts, electronic advertisements, coupons, and the like.

Electronic advertising can refer to advertising provided by electromagnetic means, and there are no limitations on the delivery route. For example, it includes advertising displayed on websites, advertising displayed or attached to e-mails, advertising displayed on terminals at convenience stores, distribution of data including advertising from such terminals, recording media such as CDs on which advertising is recorded, and advertising provided via broadcasting.

Coupons include service information such as discount information, and include, for example, paper coupons published in newspaper inserts and electronic coupons distributed via the Internet, etc.

The following description will be based on an example in which the advertisement according to the present invention is a coupon, but the present invention is not limited to this example and can be applied to various other types of advertisements.

<Newspaper customer management system>
First, in order to facilitate understanding of the advertisement management device according to the first embodiment of the present invention, a customer management system for newspapers will be briefly described.

Newspaper dealers in various locations have the exclusive right to sell and distribute newspapers within the newspaper sales area that they control. Each newspaper dealer distributes newspapers delivered by the newspaper printing company within their own area. Here, individual distribution means delivery to individual households, meaning that newspapers and other items are delivered to a single household.

A unique customer management system has been developed to manage newspaper customers, with each newspaper dealer keeping track of all addresses within its newspaper sales area, and keeping track of and managing the addresses of newspaper subscribers and non-newspaper subscribers within that newspaper sales area.

In addition, each newspaper dealer is assigned a newspaper dealer code by the newspaper company that uniquely identifies that dealer.

The inventors of the present application have come up with a mechanism for efficiently distributing advertisements in a specified newspaper sales area by utilizing the newspaper customer management system and newspaper dealer codes thus established.

<Newspaper sales area>
2 is a diagram illustrating an example of a newspaper sales area and the configuration of devices arranged in the area. As described above, each newspaper dealer has the exclusive right to sell and distribute newspapers within the newspaper sales area under the jurisdiction of the newspaper dealer, and each newspaper dealer is assigned a newspaper dealer code that uniquely identifies it.

Figure 2 shows a coupon management server 2 (advertising management device) and two specified newspaper sales areas, newspaper sales area 3A and newspaper sales area 3B.

Newspaper sales area 3A and newspaper sales area 3B are the areas under the jurisdiction of newspaper vendor 4A and newspaper vendor 4B, respectively. Newspaper sales area 3A and newspaper sales area 3B are areas such as those indicated by "Ikeda-cho, XX city" or "Kita-ku, △△ city," and are the areas under the jurisdiction of the newspaper vendor to deliver newspapers.

Within the newspaper sales area 3A, for example, there is a newspaper shop 4A that is in charge of the newspaper sales area 3A, a convenience store 5A, and a smartphone 6A.

Newsagent 4A is a newspaper dealer that has exclusive rights to sell and deliver newspapers within newspaper sales area 3A, and is assigned newspaper dealer code 411A. Newsagent 4A is equipped with an individual delivery management device 41A that manages the individual delivery of newspapers, etc.

The individual distribution management device 41A is an information processing device such as a personal computer or tablet. The individual distribution management device 41A stores a newspaper dealer code 411A and newspaper subscriber information 412A in a memory unit (not shown). The newspaper subscriber information 412A is a list of newspaper subscribers within the newspaper sales area 3A. The newspaper dealer 4A distributes coupons that are published in flyers inserted in newspapers or paper coupons delivered with newspapers (hereinafter referred to as "flyer coupons") to the many newspaper subscribers stored in the newspaper subscriber information 412A. The flyer coupons are coupons that contain the same content as the posting coupons (posting advertisements) described below.

The convenience store 5A is a convenience store located within the newspaper sales area 3A. The convenience store 5A is equipped with a coupon distribution device 51A (advertisement distribution device) that distributes electronic coupons 512 (see FIG. 1, electronic advertisements). The electronic coupons 512 distributed by the coupon distribution device 51A include the same content as the coupons for posting, and the electronic coupons 512 are provided to smartphones 6A and the like located in the vicinity of the coupon distribution device 51A. Details of the distribution of the electronic coupons 512 by the coupon distribution device 51A will be described later. Note that multiple convenience stores 5A may be located within the newspaper sales area 3A.

Smartphone 6A (information processing device) is a smartphone owned by a specific user who has an address within newspaper sales area 3A, and there are many of them within newspaper sales area 3A. A specific user is a user who is a user of coupon app 10 and is not included in newspaper subscriber information 412A of newspaper sales store 4A. Smartphone 6A may be any information processing device and is not limited to a smartphone, and may be, for example, a tablet terminal, a mobile phone, a personal computer, etc.

Smartphone 6A is a smartphone on which coupon app 10 is installed, but is not limited to this and may be a smartphone capable of using coupon app 10 that can be used online. Coupon app 10 is application software that can obtain store information within a specified area, electronic coupons, and other information.

When installing the coupon app 10, the user must at least enter the user's address 621 to register the user. In addition to the user's address 621, the user may also enter the user's name, age, date of birth, gender, email address, etc. to register the user. If the user is a traveler, the address of the accommodation facility where the user is staying may be registered as the user's address 621.

The coupon app 10 associates the input user's address 621 or the newspaper dealer code of the newspaper dealer that has jurisdiction over the user's address 621 with the smartphone 6A and stores it in the storage unit 62 of the smartphone 6A (see FIG. 1). For example, when the user's address 621 is within the newspaper sales area 3A, the coupon app 10 stores the user's address 621 or newspaper dealer code 411A in association with the MAC address or IP address of the smartphone 6A. Furthermore, without being limited to this, the user's address 621 or newspaper dealer code 411A may be stored in association with the user's name, email address, user ID, etc.

The smartphone 6A obtains the electronic coupon 512 from a coupon distribution device 51A installed in the convenience store 5A. The smartphone 6A may also use the coupon app 10 to download the electronic coupon 512 from a specified web page, or may obtain the electronic coupon 512 by receiving an email with the electronic coupon 512 attached. The coupon app 10 may also send an SNS advertisement, chat advertisement, or the like, based on the location information of the smartphone 6A, directing the smartphone 6A to a convenience store 5A near the smartphone 6A's current location.

The smartphone 6A may also be capable of receiving broadcasts in a specified frequency band (VHF, UHF, etc.). The smartphone 6A receives an electronic coupon 512 containing the same content as the posting coupon via the broadcast. The smartphone 6A is registered in a recipient list in association with, for example, the user's address 621, the user's name, age, date of birth, sex, email address, etc.

The frequency bands used for broadcasting are not limited to VHF and UHF. For example, they may be low SHF band or below (up to 6 GHz band), high SHF band (6 GHz to 30 GHz band), or EHF band (30 GHz band or higher). Communications may also be based on so-called dynamic frequency sharing. Furthermore, communications media using technologies such as all-optical networks, HAPS (High Altitude Platform Station) systems, quantum cryptography, and inclusive interfaces, with an eye on the 6th Generation (6G) communications standard, may also be used.

Details about obtaining the electronic coupon 512 using the smartphone 6A will be described later.

On the other hand, within newspaper sales area 3B, just like within newspaper sales area 3A, there is a newspaper shop 4B, a convenience store 5B, and a smartphone 6B that are in charge of newspaper sales area 3B.

The configuration within newspaper sales area 3B is generally the same as the configuration described for newspaper sales area 3A. Therefore, for components that have the same functions as those described for newspaper sales area 3A, corresponding symbols are used and their explanations are omitted.

(Coupon management server 2)
Coupon management server 2 is a server that manages the distribution of coupons for each predetermined area, for example, managing the distribution of coupons in newspaper sales area 3A and newspaper sales area 3B. Coupon management server 2 manages the distribution of coupons so as to improve the coupon distribution rate in newspaper sales area 3A. It also manages the distribution of coupons in newspaper sales area 3B so as to improve the coupon distribution rate.

The coupon management server 2 is connected to the individual distribution management devices 41A, 41B, the coupon distribution devices 51A, 51B, and the smartphones 6A, 6B so that they can communicate with each other, for example, via the Internet. Below, an example of the processing of the coupon management server 2 in the newspaper sales area 3A is described. Note that the coupon management server 2 also performs similar processing in the newspaper sales area 3B.

The coupon management server 2 generates posting address information 224 based on information acquired from, for example, a newspaper vendor 4A, a convenience store 5A, and a smartphone 6A within the newspaper sales area 3A.

Posting address information 224 is a list of the addresses of households in newspaper sales area 3A, excluding addresses to which coupons have already been distributed. In other words, it is a list of the addresses of households in newspaper sales area 3A to which coupons have not yet been distributed, and is a list of household addresses indicating the destinations to which posting coupons will be distributed in the future by posting from newspaper sales store 4A, etc.

The coupon management server 2 manages addresses within the newspaper sales area 3A on a household basis. For this reason, the posting address information 224 stores the addresses to which posting coupons are to be distributed on a household basis.

Here, a household address is an address that is based on a household, not an address based on an individual (member of the household). For example, if there is a household consisting of three family members at the same address, the number of household addresses will be one, not three. Also, if there is an apartment building at the same address and eight households live in that apartment building, each household address will include the apartment room number, and the number of household addresses will be eight, not one.

The newspaper dealer 4A can reduce the costs and time associated with posting by distributing posting coupons only to the addresses of households stored in the posting address information 224. In addition, the newspaper dealer 4A can more reliably distribute posting coupons to the addresses of households to which coupon distribution has not yet been completed, thereby improving the distribution rate of coupons within the newspaper dealer area 3A. Details of the generation of the posting address information 224 will be described later.

<Advertisement Management System 1>
1 is a block diagram showing an example of a configuration of an advertisement management system 1 according to a first embodiment of the present invention. As shown in FIG. 1, the advertisement management system 1 includes a coupon management server 2, a newspaper shop 4 in a predetermined newspaper sales area 3, a convenience store 5, and a smartphone 6.

The specified newspaper sales area 3 is a newspaper sales area under the jurisdiction of a newspaper dealer 4. The newspaper dealer 4 has exclusive rights to sell and deliver newspapers within the specified newspaper sales area 3. The newspaper dealer 4 is assigned a newspaper dealer code 411.

As described above, the newspaper dealer 4 is equipped with an individual distribution management device 41, which stores a newspaper dealer code 411 and newspaper subscriber information 412, which is a list of newspaper subscribers within the newspaper dealer area 3. The individual distribution management device 41 also stores posting address information 224 sent from the coupon management server 2. The newspaper dealer 4 may distribute posting coupons only to the addresses of households stored in the posting address information 224, as described below.

The convenience store 5 is located within a specified newspaper sales area 3 and is equipped with a coupon distribution device 51 that provides nearby smartphones 6 with electronic coupons 512 that contain the same content as the posting coupons distributed to households within the specified newspaper sales area 3.

The coupon distribution device 51 includes a display unit 511, a communication unit 513 for communicating with other devices, and an electronic coupon distribution address generation unit 514.

The smartphone 6 includes a communication unit 611 for communicating with other devices, an imaging unit 612 for capturing still images and videos, and a storage unit 62. The storage unit 62 stores the user's address 621 and the newspaper dealer code 411 of the newspaper dealer that has jurisdiction over the user's address 621.

The display unit 511 of the coupon distribution device 51 is, for example, a liquid crystal display, an organic EL display, etc., and displays various information. The display unit 511 displays an electronic coupon 512 that can be imaged by the smartphone 6.

The smartphone 6 can obtain the electronic coupon 512 by capturing an image of the electronic coupon 512 displayed on the display unit 511 using the imaging unit 612.

The electronic coupon 512 may display the information contained in the electronic coupon 512 in the form of a matrix type two-dimensional code (a so-called QR code: registered trademark) on the display unit 511. In this case, the smartphone 6 captures an image of the displayed QR code and obtains the electronic coupon 512 in the form of a QR code.

The communication unit 513 of the coupon distribution device 51 is communicatively connected to the coupon management server 2 via the Internet or the like. The communication unit 513 also performs short-range wireless communication and transmits an electronic coupon 512 to a smartphone 6 within the communication range of the communication unit 513. Specifically, when a customer carrying a smartphone 6 enters the convenience store 5 and enters the communication range of the communication unit 513, the communication unit 513 transmits the electronic coupon 512 to the smartphone 6. The transmitted electronic coupon 512 may be in the form of a QR code.

When the coupon distribution device 51 captures an image of the electronic coupon 512 displayed on the display unit 511 and provides the electronic coupon 512 to the smartphone 6, the coupon distribution device 51 does not need to include the communication unit 513. Not limited to this, the coupon distribution device 51 may include the communication unit 513 even when displaying the electronic coupon 512.

The smartphone 6 obtains the electronic coupon 512 by receiving the electronic coupon 512 from the coupon distribution device 51 via short-range wireless communication.

In this way, the smartphone 6 can obtain, from a coupon distribution device 51 located within a specified newspaper sales area 3, an electronic coupon 512 containing the same content as a posting coupon distributed to households within the specified newspaper sales area 3. The obtained electronic coupon 512 can be used by displaying the obtained electronic coupon 512 at the cash register of the convenience store 5 or other store specified by the electronic coupon 512.

(Electronic coupon distribution address generation unit 514)
As described above, the smartphone 6 has the user's address 621 and the newspaper dealer code 411 of the newspaper dealer that has jurisdiction over the user's address 621 stored in the memory unit 62 .

When the smartphone 6 acquires the electronic coupon 512, it transmits to the coupon distribution device 51 the user's address 621 associated with the smartphone 6, or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621.

When a user's address 621 associated with the smartphone 6 is transmitted from the smartphone 6, the electronic coupon distributed address generation unit 514 of the coupon distribution device 51 determines whether the user's address 621 is within the newspaper sales area 3. If the user's address 621 is within the newspaper sales area 3, the electronic coupon distributed address generation unit 514 transmits the user's address 621 to the coupon management server 2 as an electronic coupon distributed address 515.

On the other hand, when the smartphone 6 transmits the newspaper dealer code 411 associated with the smartphone 6, the electronic coupon distributed address generation unit 514 performs the following process. The electronic coupon distributed address generation unit 514 judges whether the transmitted newspaper dealer code 411 matches the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over a specified newspaper sales area 3. If they match, the smartphone 6 transmits the user's address 621 associated with the smartphone 6 to the coupon management server 2 via the communication unit 611 as the electronic coupon distributed address 515.

Here, the electronic coupon distributed address 515 refers to an address within the newspaper sales area 3 to which the electronic coupon 512 has already been distributed by the coupon distribution device 51.

Even if the address 621 of a user who has acquired an electronic coupon 512 by the coupon distribution device 51 is the address 621, it will not be sent to the coupon management server 2 as an electronic coupon distributed address 515 in the following cases. The following cases are when the transmitted user address 621 is outside the newspaper sales area 3, or when the transmitted newspaper dealer code does not match the newspaper dealer code 411.

In this case, the user's address 621 is outside the newspaper sales area 3, so it is not eligible for distribution of posting coupons within the newspaper sales area 3, and is therefore not included in the calculation of the coupon distribution rate within the newspaper sales area 3, as described below.

If the coupon distribution device 51 does not include a communication unit 511, the smartphone 6 may perform the following process. At a predetermined timing, the smartphone 6 transmits the user's address 621 associated with the smartphone 6, or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621, to an external device such as the coupon management server 2.

Here, the specified timing refers to when the smartphone 6 obtains the electronic coupon 512 from the coupon distribution device 51, or when the smartphone 6 displays the obtained electronic coupon 512 when using the electronic coupon 512.

In this case, the coupon management server 2, instead of the electronic coupon distributed address generation unit 514, determines whether the user's address 621 associated with the smartphone 6 corresponds to the electronic coupon distributed address 515. If the coupon management server 2 determines that the user's address 621 corresponds to the electronic coupon distributed address 515, it stores the user's address 621 as the first distributed address 222 described below.

Although an example has been described in which the smartphone 6 transmits the user's address 621 or newspaper dealer code 411 to the coupon management server 2, this is not limiting, and the smartphone 6 may transmit to an external device separate from the coupon management server 2. In this case, the external device determines whether the transmitted user's address 621 corresponds to the electronic coupon distributed address 515, and if it determines that it corresponds, transmits the user's address 621 to the coupon management server 2 as the electronic coupon distributed address 515.

Figure 3 is a diagram illustrating an example of the coupon distribution device 51. As shown in Figure 3, the coupon distribution device 51 displays an electronic coupon 512 in the form of a QR code on the display unit 511 so that it can be imaged by the smartphone 6.

The smartphone 6 captures an image of the electronic coupon 512 displayed on the coupon distribution device 51 with the imaging unit 612, thereby acquiring the electronic coupon 512. At this time, the smartphone 6 transmits the user's address 621 or newspaper store code 411 stored in the memory unit 62 to the coupon distribution device 51.

When the coupon distribution device 51 can determine that the user's address 621 is within a specified newspaper sales area 3 based on the transmitted user's address 621 or newspaper store code 411, it transmits the user's address 621 to the coupon management server 2 as an electronic coupon distributed address 515.

When using the acquired electronic coupon 512, the user goes to the store P specified by the electronic coupon 512 and displays the electronic coupon 512 on the screen of the smartphone 6. The electronic coupon 512 can be used by having the QR code reader at the store P read the electronic coupon 512.

When the coupon distribution device 51 does not include the communication unit 511, the smartphone 6 may perform the following process. When the smartphone 6 obtains the electronic coupon 512 from the coupon distribution device 51 or displays the electronic coupon 512 at the store P, the smartphone 6 transmits the user's address 621 or the newspaper dealer code 411 to the coupon management server 2.

(Generation of posting address information)
Referring again to FIG. 1, the coupon management server 2 will be described in detail.

As described above, the coupon management server 2 is a server that manages the distribution of coupons in the newspaper sales area 3. The coupon management server 2 is communicatively connected to the individual distribution management device 41, the coupon distribution device 51, and the smartphone 6 via the Internet or the like. The coupon management server 2 generates posting address information 224 based on information acquired from, for example, newspaper vendors 4, convenience stores 5, and smartphones 6 within the newspaper sales area 3.

As shown in FIG. 1, the coupon management server 2 includes a control unit 21 that controls each unit of the coupon management server 2, a storage unit 22 that stores various data used by the control unit 21, and a communication unit 23 for communicating with other devices. The storage unit 22 may be a storage unit within the coupon management server 2, or may be an external storage device such as a USB memory that is communicatively connected to the coupon management server 2.

The control unit 21 includes a first acquisition unit 211, a second acquisition unit 212, a distribution rate calculation unit 213, a posting address information generation unit 214 (generation unit), and a determination unit 215. The memory unit 22 stores area address information 221, a first distributed address 222, a second distributed address 223, and posting address information 224.

Area address information 221 is a database in which the addresses of households within a specified newspaper sales area 3 are registered.

The first distributed address 222 is a list of addresses associated with smartphones 6 that have acquired an electronic coupon 512 containing the same content as the posting coupon via a coupon distribution device 51 located within a specified newspaper sales area 3. In other words, the first distributed address 222 is a list of addresses within the newspaper sales area 3 to which the electronic coupon 512 has been distributed within the newspaper sales area 3.

The first acquisition unit 211 acquires the electronic coupon distributed address 515 generated by the electronic coupon distributed address generation unit 514 from the coupon distribution device 51 via the communication unit 23 as the first distributed address 222, and stores it in the memory unit 22. In addition, if the electronic coupon 512 is acquired from a web page, email, etc. using the coupon app 10, the first acquisition unit 211 may cause the smartphone 6 to transmit the user's address 621 via the coupon app 10 and acquire it as the first distributed address 222.

In addition, when the electronic coupon 512 is distributed by broadcast from a broadcasting station, the first acquisition unit 211 may acquire the address 621 of a user registered in the recipient list of the broadcast as the first distributed address 222.

If there are multiple users in the same household who have acquired the electronic coupon 512, the first acquisition unit 211 stores only the address of the user who first received the electronic coupon 512 in the first distributed address 222.

To be more specific, if another user belonging to the same household has already received electronic coupon 512, that address has already been stored in first distributed address 222 by first acquisition unit 211. If another user belonging to the same household subsequently acquires electronic coupon 512, an address identical to the address already stored is again transmitted from coupon distribution device 51. If an address identical to an address already stored is stored again, the same address will be stored in first distributed address 222 in duplicate.

To avoid such a situation, when the electronic coupon distributed address 515 is transmitted, the first acquisition unit 211 refers to the first distributed address 222 and determines whether an address identical to the transmitted electronic coupon distributed address 515 is stored in the first distributed address 222. If the first acquisition unit 211 determines that the transmitted electronic coupon distributed address 515 is not stored in the first distributed address 222, it stores the transmitted electronic coupon distributed address 515 as the first distributed address 222. If it determines that the transmitted electronic coupon distributed address 515 is stored in the first distributed address 222, the first acquisition unit 211 does not store the transmitted electronic coupon distributed address 515.

In other words, the first distribution address 222 can be said to be the address of the household that has acquired the electronic coupon 512. This makes it possible to prevent the electronic coupon distribution address 515 from being stored in the first distribution address 222 in duplicate.

The second distributed addresses 223 are a list of addresses of households to which the newspaper dealer 4 has distributed flyer coupons containing the same content as the posting coupon to newspaper subscribers stored in the newspaper subscriber information 412. In other words, the second distributed addresses 223 are a list of addresses of households to which flyer coupons have been distributed within the newspaper dealer area 3.

The second acquisition unit 212 acquires newspaper subscriber information 412 from the individual delivery management device 41 of the newspaper dealer 4 via the communication unit 23, and stores it in the memory unit 22 as the second delivered address 223.

The posting address information generation unit 214 generates posting address information 224 from the area address information 221, excluding distribution addresses to which coupons containing the same content as the posting coupon have already been distributed. In other words, the posting address information generation unit 214 generates posting address information 224 by excluding the first distribution address 222 and the second distribution address 223 from the area address information 221. The posting address information 224 is a list of addresses indicating the households to which the posting coupon will be distributed.

The posting address information generation unit 214 may generate the posting address information 224 by excluding only the second distributed address 223 from the area address information 221, for example, in a situation where the number of newspaper subscribers can be ignored, such as when there are few newspaper subscribers.

The coupon management server 2 provides posting address information 224 to the individual delivery management device 41 of the newspaper vendor 4 that is responsible for a specific newspaper sales area 3.

The individual distribution management device 41 stores the posting address information 224 provided by the coupon management server 2. The newspaper dealer 4 distributes posting coupons only to the addresses of households stored in the posting address information 224. This allows the newspaper dealer 4 to distribute posting coupons to the addresses of households to which coupon distribution has not yet been completed, and reduces the number of postings and the costs and time associated with posting.

(Distribution rate calculation)
The distribution rate calculation unit 213 calculates the distribution rate of coupons within the newspaper sales area 3. The distribution rate calculation unit 213 calculates the ratio of the number of distributed addresses to which coupons have been distributed to the number of household addresses registered in the area address information 221.

The number of distributed addresses is the number of addresses obtained as the logical OR of the addresses of households registered in the first distributed address 222 and the addresses of households registered in the second distributed address 223. As described above, if the second distributed address 223 is not obtained, the number of distributed addresses may be the number of addresses of households registered in the first distributed address 222.

This allows the distribution rate calculation unit 213 to calculate the coupon distribution rate within the newspaper sales area 3. If coupons were distributed to all households within the newspaper sales area 3, the coupon distribution rate would be 100%.

The determination unit 215 determines whether the calculated coupon distribution rate reaches a predetermined reference value. The reference value is, for example, 65%, 80%, etc., and is a value that is determined in advance by the advertiser, etc.

If the determination unit 215 determines that the coupon distribution rate is equal to or lower than the reference value, the coupon management server 2 may generate posting address information 224 and distribute a posting coupon to an address to which a coupon has not yet been distributed.

As a result, even if the coupon distribution rate is low, it is possible to distribute posting coupons to households in the newspaper sales area 3 that have not yet received a coupon, thereby improving the coupon distribution rate.

<Processing flow of the control unit of the coupon distribution device 51>
FIG. 4 is a flowchart showing an example of the flow of processing executed by a control unit (not shown) of the coupon distribution device 51 of the convenience store 5.

When the control unit transmits the electronic coupon 512 to a smartphone 6 within the communication range, it obtains the user's address 621 or the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over the user's address 621 from the smartphone 6 (S1).

When the user's address 621 is sent from the smartphone 6, the electronic coupon distribution address generation unit 514 determines whether the user's address 621 is within the newspaper sales area 3. In addition, when the newspaper dealer code 411 is sent from the smartphone 6, it determines whether the sent newspaper dealer code 411 matches the newspaper dealer code 411 of the newspaper dealer 4 that has jurisdiction over a specified newspaper sales area 3 (S2).

If the user's address 621 is within newspaper sales area 3 (YES in S2), the electronic coupon distribution address generation unit 514 sets the user's address 621 as the electronic coupon distribution address 515. Also, if the transmitted newspaper dealer code 411 matches the newspaper dealer code 411 of newspaper dealer 4 (YES in S2), the electronic coupon distribution address generation unit 514 sets the user's address 621 as the electronic coupon distribution address 515 (S3).

The control unit of the coupon distribution device 51 sends the user's address 621 as the electronic coupon distributed address 515 to the coupon management server 2 via the communication unit 511, and ends the process.

If the user's address 621 is not within the newspaper sales area 3, or if the newspaper sales store code 411 does not match (NO in S2), the control unit does not send the user's address 621 to the coupon management server 2 and ends the process.

This allows the coupon distribution device 51 to transmit addresses within the newspaper sales area 3 to which electronic coupons 512 have already been distributed, as electronic coupon distributed addresses 515, to the coupon management server 2. This allows the number of coupons for posting to be reduced, and the costs and time associated with posting to be reduced.

<Flow: Management device>
FIG. 5 is a flowchart showing an example of the flow of a posting address information generation process executed by the control unit 21 of the coupon management server 2.

The control unit 21 acquires area address information 221 from the memory unit 22, in which the addresses of households within a specified newspaper sales area 3 are registered (S11).

The first acquisition unit 211 acquires the electronic coupon distributed address 515 generated by the electronic coupon distributed address generation unit 514 as the first distributed address 222 from the coupon distribution device 51 of the convenience store 5 via the communication unit 23 (S12).

The second acquisition unit 212 acquires newspaper subscriber information 412 as the second distributed address 223 from the individual distribution management device 41 of the newspaper dealer 4 via the communication unit 23 (S13).

The distribution rate calculation unit 213 calculates the distribution rate of the coupon from the ratio of the number of distributed addresses (first distributed address 222 and second distributed address 223) of households to which the coupon was distributed to the number of addresses of the households registered in the area address information 221 (S14).

The determination unit 215 determines whether the calculated coupon distribution rate reaches a predetermined reference value (S15).

If the determination unit 215 determines that the coupon distribution rate is below the reference value (NO in S15), the posting address information generation unit 214 removes the first distributed address 222 and the second distributed address 223 from the area address information 221 to generate the posting address information 224 (S16).

The control unit 21 transmits the posting address information 224 to the individual delivery management device 41 of the newspaper vendor 4 that has jurisdiction over the specified newspaper sales area 3 (S17), and ends the process.

If the determination unit 215 determines that the coupon distribution rate has reached the reference value (YES in S15), the control unit 21 ends the process.

As a result, even if the coupon distribution rate is low, it is possible to distribute posting coupons to households in the newspaper sales area 3 that have not yet received a coupon, thereby improving the coupon distribution rate.

<Linkage with maps>
A coupon distributor such as a newspaper shop 4 having an individual distribution management device 41 that receives the posting address information 224 from the coupon management server 2 distributes a coupon for posting based on the posting address information 224.

The posting address information 224 may be displayed on a map along with the first distributed address 222 and the second distributed address 223.

In this case, for example, the coupon management server 2 may create a posting map P by linking the first distribution address 222, the second distribution address 223, and the posting address information 224 with map information of the newspaper sales area 3. The posting map P is displayed on the display unit of a smartphone, personal computer, tablet, etc.

Figure 6 is a diagram showing an example of a posting map P. As shown in Figure 6, the posting map P shows, for example, residential land, buildings, roads, rivers, etc.

Each building is color-coded according to the distribution status of the coupon; for example, building Jb of the first distributed address 222 is displayed in light blue, building Jc of the second distributed address 223 is displayed in green, and building Ja of the posting address information 224 is displayed in red. The display of the buildings is not limited to this, and it is sufficient to be able to distinguish between buildings Ja, Jb, and Jc, and the display format is not limited.

The posting map P is updated in real time, and for example, when the address 621 of a user who has newly acquired an electronic coupon 512 is registered in the first distributed address 222, the building at that address is changed from red to light blue.

This allows coupon distributors, such as newspaper vendors 4, to distribute coupons for posting to buildings Ja that are displayed in red on the posting map P, making it easy to post coupons without posting to the wrong target.

The posting map P may display the current location of the coupon distributor or the distribution route.

The posting map P may also be created by linking only the posting address information 224 to the map information. The posting map P may also be created by other devices, not limited to the coupon management server 2.

[Embodiment 2]
A second embodiment of the present invention will be described below. For ease of explanation, the same reference numerals are given to members having the same functions as those described in the above embodiment, and the description thereof will not be repeated.

The coupon management server 2 in embodiment 1 manages addresses within the newspaper sales area 3A on a household basis, but the coupon management server 2A in embodiment 2 differs from the coupon management server 2 in embodiment 1 in that it manages addresses on an individual basis.

Here, an individual address is an address that is based on an individual (member of a household), and is, for example, an address associated with a name. In addition, it is not limited to this, and may be an address associated with at least one piece of information that identifies an individual, such as age, gender, email address, or user ID. For example, if a household consisting of three family members resides at the same address, the number of addresses will be three.

Unlike in embodiment 1, the area address information 221A and first distributed address 222A of the coupon management server 2A store addresses on an individual basis. The area address information 221A is a list of addresses on an individual basis within a specified newspaper sales area 3, and is, for example, a database in which names and addresses are registered in correspondence with each other.

The first distributed address 222A is a list of individual addresses within the newspaper sales area 3 to which the electronic coupon 512 was distributed within the newspaper sales area 3. If there are multiple users who have acquired the electronic coupon 512 within the same household, the addresses of all users who have acquired the electronic coupon 512 are stored in the first distributed address 222.

The second distributed addresses 223 are a list of household addresses to which the newspaper dealer 4 has distributed flyer coupons to newspaper subscribers stored in the newspaper subscriber information 412.

The distribution rate calculation unit 213A of the coupon management server 2A refers to the area address information 221A on an individual basis, modifies the second distributed address 223 from a household basis to an individual basis, and generates a second distributed address 223A on an individual basis. For example, if a household to which a flyer coupon was distributed has multiple family members, individual addresses are created for all family members and stored in the second distributed address 223A.

The distribution rate calculation unit 213A calculates the coupon distribution rate from the ratio of the number of individual distributed addresses (first distributed addresses 222A and second distributed addresses 223A) to which the coupons were distributed to the number of individual addresses registered in the area address information 221A. This makes it possible to calculate the coupon distribution rate for the total population within a specified newspaper sales area 3.

The determination unit 215A of the coupon management server 2A determines whether the coupon distribution rate has reached a reference value, and if it is determined that the coupon distribution rate is equal to or lower than the reference value, the posting address information generation unit 214A generates posting address information 224.

〔summary〕
In order to solve the above problems, the advertising management device of aspect 1 of the present invention includes a generation unit that generates posting address information indicating the distribution destination to which the posting advertisement is to be distributed from area address information in which the addresses of households within a specified newspaper sales area are registered, excluding distributed addresses to which a pre-distributed advertisement containing the same content as the posting advertisement has been distributed, and further includes a first acquisition unit that acquires, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement, where the pre-distributed advertisement is an electronic advertisement, and the generation unit generates the posting address information by excluding the first distributed address from the area address information.

In the advertising management device according to aspect 2 of the present invention, in the above aspect 1, the first distributed address may be an address associated with the information processing device that has acquired the electronic advertisement via an advertising distribution device located within the specified newspaper sales area.

The advertising management device according to aspect 3 of the present invention may be the one in aspect 1 or 2 above, in which the pre-distributed advertisement is a newspaper insert, and the device includes a second acquisition unit that acquires an address to which the insert is distributed as a second distributed address, and the generation unit may generate the posting address information by excluding the first distributed address and the second distributed address from the area address information.

In any one of aspects 1 to 3 above, the advertising management device according to aspect 4 of the present invention may calculate the ratio of the number of distributed addresses to which the previously distributed advertisement was distributed to the number of addresses registered in the area address information, and generate the posting address information if the ratio is equal to or less than a reference value.

The advertising management device according to aspect 5 of the present invention may provide the posting address information to the individual distribution management device of the newspaper dealer in charge of the specified newspaper sales area in any of aspects 1 to 4 above.

To solve the above problems, an advertisement distribution device according to aspect 6 of the present invention is placed within a specified newspaper sales area and provides nearby information processing devices with electronic advertisements containing the same content as posted advertisements distributed to households within the specified newspaper sales area.

The advertisement distribution device according to aspect 7 of the present invention may be the same as in aspect 6 above, but may include a communication unit that performs short-distance wireless communication and transmits the electronic advertisement to the information processing device within the communication range of the communication unit.

In the advertisement distribution device according to aspect 8 of the present invention, in the above aspect 7, if the address associated with the information processing device that received the electronic advertisement is within the newspaper sales area, the address may be treated as the first distributed address.

In the advertisement distribution device according to aspect 9 of the present invention, in the above aspect 7, when the newspaper dealer code associated with the information processing device that received the electronic advertisement matches the newspaper dealer code of the newspaper dealer that has jurisdiction over the specified newspaper sales area, the address associated with the information processing device may be set as the first distributed address.

The advertisement distribution device according to aspect 10 of the present invention may be the same as the above-mentioned aspect 6, but further including a display unit, and the electronic advertisement may be displayed on the display unit so that the information processing device can capture the image.

In order to solve the above problems, an information processing device according to an eleventh aspect of the present invention obtains, from an advertisement distribution device disposed within a specified newspaper sales area, an electronic advertisement including the same content as a posting advertisement distributed to households within the specified newspaper sales area.
The information processing device according to Aspect 12 of the present invention is in Aspect 11 above, and may receive the electronic advertisement from the advertisement distribution device via short-range wireless communication.

The information processing device according to aspect 13 of the present invention may transmit, to the advertisement distribution device, an address associated with the information processing device or a newspaper dealer code of a newspaper dealer that has jurisdiction over the address, in the above-mentioned aspect 12.

The information processing device according to aspect 14 of the present invention may acquire the electronic advertisement by capturing an image of the electronic advertisement displayed on the display unit of the advertisement distribution device in the above-mentioned aspect 11.

In the information processing device according to aspect 15 of the present invention, in the above aspect 14, when the electronic advertisement is acquired or when the acquired electronic advertisement is displayed, the information processing device may transmit to the outside an address associated with the information processing device or a newspaper dealer code of the newspaper dealer that has jurisdiction over the address.

In order to solve the above problem, the advertising management device according to aspect 16 of the present invention includes a generation unit that generates posting address information indicating the distribution destination to which the posting advertisement is to be distributed from area address information in which addresses on an individual basis within a specified newspaper sales area are registered, excluding a distributed address to which a previously distributed advertisement containing the same content as a household-based posting advertisement has been distributed, and further includes a first acquisition unit that acquires, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement, where the previously distributed advertisement is an electronic advertisement, and the generation unit generates the posting address information by excluding the first distributed address from the area address information.

In the advertising management device according to aspect 17 of the present invention, in the above aspect 16, the first distributed address may be an address associated with the information processing device that has acquired the electronic advertisement via an advertising distribution device located within the specified newspaper sales area.

The advertising management device according to aspect 18 of the present invention is, in aspect 16 or 17 above, a second acquisition unit that acquires the address of a household to which the insert has been distributed as a second distributed address, and the generation unit may generate the posting address information by excluding the first distributed address and the second distributed address from the area address information.

In any one of aspects 16 to 18 above, the advertising management device according to aspect 19 of the present invention may calculate the ratio of the number of distributed addresses at the individual level to which the previously distributed advertisement was distributed to the number of individual level addresses registered in the area address information, and generate the posting address information if the ratio is equal to or less than a reference value.

The advertising management device according to aspect 20 of the present invention may provide the posting address information to the individual distribution management device of the newspaper dealer in charge of the specified newspaper sales area in any of aspects 16 to 19 above.

The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope of the claims. The technical scope of the present invention also includes embodiments obtained by appropriately combining the technical means disclosed in different embodiments.

2. Coupon management server (advertising management device)
3 Newspaper sales area 4 Newspaper store 6 Smartphone (information processing device) 41 Individual distribution management device 51 Coupon distribution device (advertising distribution device)
211 First acquisition unit 212 Second acquisition unit 214 Posting address information generation unit (generation unit)
221 Area address information 222 First distribution address 223 Second distribution address 224 Posting address information 411 Newspaper store code 511 Communication section 512 Electronic coupon (electronic advertisement)
621 User's address

Claims (10)

a generating unit that generates posting address information indicating a distribution destination to which the posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as the posting advertisement has been distributed from area address information in which the addresses of households within a specified newspaper sales area are registered;
The method further includes the step of: acquiring, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement, the previously distributed advertisement being an electronic advertisement;
The generating unit generates the posting address information by removing the first distribution address from the area address information ,
the first distributed address is an address associated with the information processing device that has acquired the electronic advertisement via an advertisement distribution device disposed within the specified newspaper sales area,
The advertisement distribution device acquires the address stored in the information processing device through communication from the information processing device, and the first acquisition unit acquires the address as the first distributed address through communication from the advertisement distribution device . a generating unit that generates posting address information indicating a distribution destination to which the posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as the posting advertisement has been distributed from area address information in which the addresses of households within a specified newspaper sales area are registered;
The method further includes the step of: acquiring, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement, the previously distributed advertisement being an electronic advertisement;
The generating unit generates the posting address information by removing the first distribution address from the area address information,
the first distribution address is an address associated with the information processing device that has acquired the electronic advertisement via a web page or an e-mail,
The first acquisition unit is an advertisement management device that acquires the address stored in the information processing device as the first distributed address through communication from the information processing device. The pre-distributed advertisement is a newspaper insert, and a second acquisition unit is provided for acquiring an address of a household to which the insert is distributed as a second distributed address,
The advertisement management device according to claim 1 , wherein the generation unit generates the posting address information by excluding the first distributed address and the second distributed address from the area address information. Calculating the ratio of the number of addresses to which the previously distributed advertisement was distributed to the number of addresses of households registered in the area address information;
The advertisement management device according to claim 3 , wherein the posting address information is generated when the ratio is equal to or smaller than a reference value. The advertising management device according to claim 4 provides the posting address information to an individual distribution management device of a newspaper dealership that has jurisdiction over the specified newspaper sales area. a generating unit that generates posting address information indicating a distribution destination to which a posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as a posting advertisement on a household basis was distributed from area address information in which addresses on an individual basis within a predetermined newspaper sales area are registered;
The method further includes the step of: acquiring, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement;
The generating unit generates the posting address information by removing the first distribution address from the area address information ,
the first distributed address is an address associated with the information processing device that has acquired the electronic advertisement via an advertisement distribution device disposed within the specified newspaper sales area,
The advertisement distribution device acquires the address stored in the information processing device through communication from the information processing device, and the first acquisition unit acquires the address as the first distributed address through communication from the advertisement distribution device . a generating unit that generates posting address information indicating a distribution destination to which a posting advertisement is to be distributed, excluding a distribution address to which a previously distributed advertisement having the same content as a posting advertisement on a household basis was distributed from area address information in which addresses on an individual basis within a predetermined newspaper sales area are registered;
The method further includes the step of: acquiring, as a first distributed address, an address associated with an information processing device that has acquired the electronic advertisement, the previously distributed advertisement being an electronic advertisement;
The generating unit generates the posting address information by removing the first distribution address from the area address information,
the first distribution address is an address associated with the information processing device that has acquired the electronic advertisement via a web page or an e-mail,
The first acquisition unit is an advertisement management device that acquires the address stored in the information processing device as the first distributed address through communication from the information processing device. The pre-distributed advertisement is a newspaper insert, and a second acquisition unit is provided for acquiring an address of a household to which the insert is distributed as a second distributed address,
The advertisement management device according to claim 6 , wherein the generation unit generates the posting address information by excluding the first distributed address and the second distributed address from the area address information. Calculating a ratio of the number of individual addresses to which the previously distributed advertisement has been distributed to the number of individual addresses registered in the area address information;
The advertisement management device according to claim 8 , wherein the posting address information is generated when the ratio is equal to or smaller than a reference value. 10. The advertisement management device according to claim 9 , further comprising: a distribution management device of a newspaper dealership that has jurisdiction over the specified newspaper sales area, and the posting address information is provided to the distribution management device of the newspaper dealership that has jurisdiction over the specified newspaper sales area.

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