JP6925405B2 - Information providing equipment, information providing method, and program - Google Patents

Description

The present invention relates to an information providing device, an information providing method, and a program.

With the product information of the transaction product that was conventionally entered when using the card. There is known a card system that calculates character training information based on the character information up to that point and grows or changes the character based on the training information (see Patent Document 1).

Japanese Patent No. 4329965

The above-mentioned conventional technology does not sublimate the user's own behavior into entertainment in the so-called Internet world. For this reason, it may not be possible to provide attractive content to the user.

The present invention has been made in consideration of such circumstances, and an object of the present invention is to provide more attractive contents.

One aspect of the present invention corresponds to the target user by specifying the acquisition unit that acquires the purchase information about the product purchased by the target user in the electronic commerce and the product purchased by the target user with reference to the purchase information. It is an information providing device including a content providing unit that provides the content including a decorative image representing a product purchased by the target user in an electronic commerce.

According to one aspect of the present invention, more attractive content can be provided.

It is a figure which shows an example of the configuration and use environment of the shopping server using the information providing apparatus which concerns on embodiment. It is a figure which shows an example of the search input screen. It is a figure which shows an example of the search result display screen. It is a figure which shows an example of the product sales screen. It is a figure which shows an example of the content of product data. It is a figure which shows an example of the contents of the log data. It is a figure which shows an example of the content of the user data. It is a figure which shows how the link to the sub-content is set in the main content. It is a figure which shows an example of a home screen. It is a figure which shows an example of the icon setting screen. It is a figure which shows an example of the user search function in a sub-content. It is a figure which shows an example of the home screen seen from the visiting user. It is a flowchart which shows an example of the flow of the setting process of a home screen by a sub-content providing part. It is a flowchart which shows an example of the flow of the display processing of a home screen by a sub-content providing part. It is a flowchart which shows an example of the flow of the display processing of a home screen for a visiting user by a sub-content providing part. It is a flowchart which shows an example of the flow of the display processing of a home screen for a visiting user by a sub-content providing part. This is an example of information stored in mission data. It is a figure which shows an example of the coupon display screen. It is a flowchart which shows an example of the flow of advertisement processing by an advertisement processing unit. It is a figure which shows the modification of the usage environment of the shopping server using the information providing apparatus which concerns on embodiment.

Hereinafter, the information providing device, the information providing method, and the embodiment of the program of the present invention will be described with reference to the drawings. The information providing device is realized by one or more processors. The information providing device is, for example, a device that manages electronic commerce, or a device that provides services associated with electronic commerce in cooperation with a device that manages electronic commerce. In the following description, the information providing device shall be included in a shopping server that provides online shopping as an example of electronic commerce. In addition to online shopping, electronic commerce includes auctions and flea markets. The shopping server may provide a shopping site in response to a request from a browser, or may provide the same content as a shopping site in response to a request from an application program installed on a smartphone or the like. You may.

[overall structure]
FIG. 1 is a diagram showing an example of a configuration and a usage environment of a shopping server 100 using the information providing device according to the embodiment. The shopping server 100 communicates with the terminal device 10 and the advertiser terminal 50 via the network NW. The network NW includes, for example, the Internet, a WAN (Wide Area Network), a LAN (Local Area Network), a radio base station, a provider terminal, a dedicated line, and the like.

The terminal device 10 is, for example, a mobile phone such as a personal computer or a smartphone, a tablet terminal, or the like. In these, UA (User Agent) 20 such as a browser and an application program is activated. The UA 20 displays the sales screen provided by the shopping server 100, and transmits a request corresponding to the input operation made by the user of the terminal device 10 to the shopping server 100.

The advertiser terminal 50 is, for example, a mobile phone such as a personal computer or a smartphone, a tablet terminal, or the like.

The shopping server 100 includes, for example, a main content providing unit 110, a purchase information acquisition unit 120, a sub-content providing unit 130, a specific mission receiving unit 140, and an advertisement processing unit 150. The sub-content providing unit 130 includes a home screen generation unit 132 and a mission management unit 134. These components are realized, for example, by executing a program (software) by one or more hardware processors such as a CPU (Central Processing Unit). Some or all of these components are hardware such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), GPU (Graphics Processing Unit) It may be realized by (including circuits), or it may be realized by the cooperation of software and hardware. The program may be stored in advance in a storage device (a storage device including a non-transient storage medium) such as an HDD (Hard Disk Drive) or a flash memory, or a removable storage device such as a DVD or a CD-ROM. It is stored in a medium (non-transient storage medium), and may be installed by attaching the storage medium to a drive device.

Further, the shopping server 100 stores data such as product data 170, log data 172, user data 174, icon data 176, and mission data 178 in a storage device such as an HDD, a flash memory, or a RAM (Random Access Memory). There is. This storage device may be attached to the shopping server 100, or may be NAS (Network Attached Storage) that the shopping server 100 can access via the network NW.

[Main content (shopping site)]
The main content providing unit 110 provides the UA 20 with various screens (for example, FIGS. 2 to 4) as a shopping site. The main content providing unit 110 is an example of the “first content providing unit”. The main content (shopping site) is an example of the "first content".

FIG. 2 is a diagram showing an example of the search input screen IM1. The search input screen IM1 is provided with a query input field A1 for inputting a query for searching a product, and a search button B1 for executing a search with the input query. When a query is input to the query input field A1 and the search button B1 is operated, the screen transitions to the search result display screen IM2. When a category is selected instead of a query, the screen transitions to the search result display screen IM2 in the same manner.

FIG. 3 is a diagram showing an example of the search result display screen IM2. The search result display screen IM2 includes a search result display field A2. In the search result display field A2, images and descriptions of a predetermined number of products (or all as much as possible) that can be visually recognized by scrolling are displayed in order of position in the ranking order determined by the main content providing unit 110. NS. When an image or description of one product is operated (selected) on the search result display screen IM2, the screen transitions to the product sales screen IM3.

FIG. 4 is a diagram showing an example of the product sales screen IM3. The product sales screen IM3 includes a product image display column A3-1, a title column A3-2, a detailed explanation column A3-3, and the like. In the title column A3-2 and the detailed explanation column A3-3, the manufacturer of the selected product, the material of the product, the use, and other contents are posted as text. The product is purchased by the purchaser by operating the product sales screen IM3.

The main content providing unit 110 provides the above screen and performs the following processing in order to establish a shopping site. The main content providing unit 110 collects the usage history of the shopping site for each user and registers it in the log data 172.

The main content providing unit 110 searches the product data 170 according to the search instruction given to the search input screen IM1. FIG. 5 is a diagram showing an example of the contents of the product data 170. In the product data 170, for example, the product ID, which is the product identification information, is associated with the category ID, the product image, the title, the detailed description, the price, and other data, which are the category identification information. Of these, the product ID is information automatically numbered by the exhibition reception unit (not shown), and the other information is input by the store owner. For example, the main content providing unit 110 extracts a record (product ID) of product data 170 including a query in the title or detailed description. Then, the main content providing unit 110 performs ranking processing (ranking) on the product group corresponding to the extracted record based on the scores derived by various methods, and displays the search result display column A2 on the search result display screen IM2. Determine the order of products for which information is displayed.

FIG. 6 is a diagram showing an example of the contents of the log data 172. The log data 172 is, for example, a record in which records including a user ID, a product ID, and an action (search, browsing, favorite registration, purchase, etc.), which are user identification information, are arranged in chronological order.

FIG. 7 is a diagram showing an example of the contents of the user data 174. The user data 174 is, for example, demogra information which is pre-registered or estimated information such as gender, age, occupation, and place of residence for the user ID, preference information such as which category of products is preferred, and Icon acquisition information, friend registered users, mission completion information, etc. used by the sub-content providing unit 130 are associated with each other. These data items will be described later.

[Sub-content]
FIG. 8 is a diagram showing how a link to the sub-content is set in the main content.

When the user operates the switch SW1 of the main content, the screen transitions to the display screen of the sub content. The sub-content includes a home screen and a mission presentation screen. These screens can be made visible by scrolling the entire screen, for example. The sub-content is an example of "content corresponding to the user" or "second content".

Sub-content is a site that is visited to enjoy other ways than shopping while shopping on the shopping site. The sub-content may be limited to the users of the main content. The sub-content corresponding to the user is the content that can be displayed in the UA 20 by the user registering the main content by associating his / her own account with the main content.

The home screen is treated as a screen corresponding to the user who purchased the product (hereinafter, target user), but can also be viewed by other users (hereinafter, visiting user).

(Home Screen)
First, the home screen will be described. FIG. 9 is a diagram showing an example of the home screen IM4.

For example, the avatar image CHR is displayed on the home screen IM4 as shown in the figure. The user may be able to select the type of character to be displayed as the avatar image and the type of background image of the avatar image.

The avatar image may be dressable. On the home screen, in addition to the avatar image, a decorative image (hereinafter, referred to as "icon" in the embodiment) in which the product purchased by the user is iconified or characterized is displayed.

The icon is provided, for example, by a shopping site provider. The shopping site provider grants the target user the right to use the default icon. Furthermore, the shopping site provider grants the target user the right to use an icon different from the default icon when the target user meets the mission conditions.

The icon may be provided as an advertising tool by a store or product maker that sells on a shopping site. In that case, an image that imitates the product that the product maker sells as an icon or a brand logo of the product maker is imitated on the icon. The image is used. In addition, a displayable period may be set for the icon. For example, with the end of the sale period, the icon provided by the product manufacturer ends the display period, or a predetermined period (for example, several months to 1) from the purchase. After a lapse of about a year), the icon provided by the product manufacturer ends the display period.

When the icon is provided in a wearable manner on the avatar image, it is provided as a dress-up item for the avatar image. When the icon is provided as a decoration for the home screen, it can be set whether or not the icon is displayed around the avatar image or as part of the background image. The icon set to be displayed is displayed at the position specified by the user on the home screen.

On the home screen IM4, a button B2 for transitioning to the recommended site, a button B3 for transitioning to the mission presentation screen, a button B4 for confirming the rank of the target user, a button B5 for the target user to refer to the coupons available on the main site, and a home Button B6 for transitioning to the dress-up setting screen for the avatar image of the screen IM4, button B7 for confirming the title acquired by the target user, button B7 for posting the image of the home screen IM4 on SNS, and the like are included. In the illustrated example, even when the button B2 is operated, the transition to the mission presentation screen is performed in the same manner as when the button B3 is operated.

(Icon setting)
FIG. 10 is a diagram showing an example of the icon setting screen IM5. The target user selects an icon to be displayed on the home screen from the icons that can be displayed on the home screen, and further specifies a display position.

When the icon is provided as a decoration for the home screen, it can be set whether or not the icon is displayed around the avatar image or as part of the background image. The icon set to be displayed is displayed at the position specified by the user on the home screen. When the icon is provided in a wearable manner on the avatar image, it is provided as a dress-up item for the avatar image.

For example, the target user selects the icon IC1 to be displayed on the home screen from the display frame F1 on which the selectable icon group is displayed, and specifies the display position.

(Home screen seen by visiting users)
A visiting user refers to another user's home screen, for example, through a dedicated page that introduces a user who has recently updated the home screen, a user who has recently purchased a product, or a high-ranked user on a shopping site. In addition, the visiting user can easily browse the home screen of the user by registering a friend for a user having similar interests or following a celebrity user.

FIG. 11 is a diagram showing an example of a user search function in the sub-content. On the sub-content screen, the visiting user selects a target user on the home screen of the visited destination via a list screen of users who search for the visited user, register as a friend, or follow.

FIG. 12 is a diagram showing an example of the home screen IM6 as seen from a visiting user. On the home screen IM6 that can be referred to by the visiting user, the icons IC1 to IC4 set by the target user on the icon setting screen IM5 are displayed.

In addition, when a visiting user is interested in an icon displayed on the home screen IM6 and wants to display a similar icon on his / her home screen, he / she can operate the home screen IM6 to do what he / she can do. Get information on whether you can get the right to use.

For example, when the visiting user is interested in the icon IC2, when the visiting user operates the icon IC2 (tap operation, etc.), the home screen IM6 displays the acquisition conditions of the icon IC2 and the screen on which the operation for acquisition is possible. The transition switch SW2 is displayed. When the icon IC2 can acquire the usage right by clearing a specific mission, the screen transitions to the explanation screen of the mission when the switch SW2 is operated. Specific missions will be described later.

For example, if the visiting user is interested in the icon IC3, the visiting user is interested in the icon IC3.
When 3 is operated, the acquisition condition of the icon IC3 and the switch SW3 that transitions to the screen where the operation for acquisition can be performed are displayed on the home screen IM6. When the icon IC3 can acquire the usage right by purchasing a specific product, the screen transitions to the purchase screen of the product or the search screen of the screen when the switch SW3 is operated.

Further, the home screen IM6 has a reception function B9 that receives an impression on the home screen (an operation of raising an index value (like, LIKE, etc.) indicating a favorable impression or synchronization) when a visiting user browses the home screen of the target user. Is included. The reception function B9 may accept simple comments from visiting users.

The target user may set a limit on the range in which the impression of the home screen IM6 is accepted. For example, the target user is set so that only the operation of raising the index value is accepted from the visiting user who has not registered as a friend, and the impression comment is not accepted.

FIG. 13 is a diagram showing an example of the home screen IM7 seen from a visiting user who has registered as a friend. The home screen IM7, which is a link to content corresponding to another user registered as a user related to the target user, is different from the home screen IM6, which is content corresponding to another user who has not been registered. It is set.

Compared with the home screen IM6 shown in FIG. 12, the impression comment button B10 is further displayed on the home screen IM7. When the visiting user operates the impression comment button B10, the impression input frame F2 to which the impression comment can be sent is displayed. The impression input frame F2 may be a mode in which the visiting user selects a comment for the target user from some fixed comments, or a mode in which the visiting user inputs a comment in a free format.

[Shopping server 100]
How the components of the shopping server 100 function in presenting the screen display as described above to the target user and the visiting user will be described.

Returning to FIG. 1, the purchase information acquisition unit 120 acquires purchase information regarding the product purchased by the target user in the electronic commerce. The purchase information acquisition unit 120 is an example of the “acquisition unit”.

The home screen generation unit 132 of the sub-content providing unit 130 identifies the product purchased by the target user by referring to the purchase information acquired by the purchase information acquisition unit 120, and displays the home screen, which is the content corresponding to the target user, on the home screen. It is provided as display content including a decorative image showing a product purchased by the target user in electronic commerce. The sub-content providing unit 130 is an example of the “content providing unit” or the “second content providing unit”.

The home screen corresponding to the target user is created based on the icon acquisition information of the user data 174. The home screen generation unit 132 searches the icon data 176 based on the latest purchase information acquired by the purchase information acquisition unit 120, and extracts the icon corresponding to the purchased product.

For example, when the purchase information acquisition unit 120 acquires new purchase information, the sub-content providing unit 130 searches the icon data 176 for an icon corresponding to the new purchase information, and the target user has already obtained the right to use the icon. Determine if it has been acquired. When the target user has not acquired the right to use the icon, the sub-content providing unit 130 reflects the information obtained with the right to use the icon in the information of the target user in the user data 174.

The home screen generation unit 132 reflects the setting related to the display of the icon on the home screen by the target user and the setting related to whether or not to accept the impression by the visiting user on the home screen.

[Processing flow]
FIG. 14 is a flowchart showing an example of the flow of the home screen setting process by the sub-content providing unit 130.

First, the purchase information acquisition unit 120 acquires the purchase information of the target user (step S100). Next, the home screen generation unit 132 acquires information on the displayable icon by referring to the user data 174 of the target user (step S102), and newly acquires the right to use the icon based on the purchase information acquired in step S100. Whether or not it is determined (step S104). When it is determined that the right to use the icon has been acquired, the home screen generation unit 132 adds the information of the icon to the display frame of the displayable icon (step S106), and calls the previous setting (display icon and display position). (Step S108). If it is not determined that the right to use the icon has been acquired, the home screen generation unit 132 proceeds to step S108.

Next, the home screen generation unit 132 receives the icon display setting by the target user and the setting related to the impression reception from the visiting user (step S110). Next, the sub-content providing unit 130 displays the home screen set in step S110 on the UA 20 (step S112). This completes the processing of this flowchart.

FIG. 15 is a flowchart showing an example of the flow of the display processing of the home screen by the sub-content providing unit 130.

First, the purchase information acquisition unit 120 acquires the purchase information of the target user (step S200). Next, the home screen generation unit 132 acquires the information of the displayable icon by referring to the user data 174 of the target user (step S202). Next, the home screen generation unit 132 calls the previous setting (display icon and display position) (step S204). In step S204, if the displayable period of the icon has expired, the icon is hidden.

Next, the home screen generation unit 132 calls the result of receiving the impression by the visiting user on the home screen (step S206), and displays the home screen reflecting the results of steps S200 to S206 (step S208). The process of receiving the impression of the visiting user called in step S206 will be described later with reference to FIG. This completes the processing of this flowchart.

FIG. 16 is a flowchart showing an example of the flow of the display processing of the home screen for the visiting user by the sub-content providing unit 130. In the following description, it is assumed that the target user is set to change the display of the home screen depending on whether or not the visiting user is a registered friend.

First, the sub-content providing unit 130 determines whether or not the visiting user is a friend user (step S300). If it is determined that the user is a friend user, the sub-content providing unit 130 displays the home screen for the friend user on the UA 20 (step S302). When it is determined that the user is not a friend user, the sub-content providing unit 130 displays the normal content (home screen in which the impression reception content is changed or restricted) for visiting users other than the friend user on the UA 20 (step S304).

After the process of step S302 or S304, the sub-content providing unit 130 receives the impression by the visiting user (step S306), and reflects the reception result in the content when the target user next refers to the home screen (step S308). This completes the processing of this flowchart.

In this way, by generating the home screen for each target user by the home screen generation unit 132, it is possible to provide more attractive contents for the target user.

(Mission presentation screen)
Returning to FIG. 1, the mission management unit 134 of the sub-content providing unit 130 manages the challenge status of the target user to a predetermined challenge task in the main content.

The missions managed by the mission management unit 134 are, for example, as follows.

Mission (challenge task)
・ Register nickname ・ Search for the lowest price in shopping ・ Add product to cart, add to favorites, purchase ・ Share on SNS ・ Change homepage settings, decorate default icon ・ Follow other users, friends Register ・ Acquire a predetermined decorative image ・ Check all the screens that can be traced from the decorative image (a mission to visit another user's home screen and operate the switch SW2 on the home screen IM6 shown in FIG. 12 above). do

In order to acquire a predetermined decorative image as a mission, predetermined conditions (for example, experience value, level, title, ranking, purchase of goods, etc.) may be set. In this case, the right to use the decorative image may not be obtained when the product is purchased in the normal manner from the main content, but the right to use the decorative image may be obtained only when the product is purchased through the sub-content. By providing the right to use the decorative image in this way, it is possible to create a premium feeling for the target user to display the decorative image on his / her home screen.

Further, for the mission managed by the mission management unit 134, for example, the following advertised mission may be set.

Mission to be advertised ・ Browse the screen of a specific store ・ Register a specific store as a favorite ・ Register for e-mail newsletter distribution from a specific store ・ Purchase more than a certain amount of products at a specific store registered as a favorite ・ Limited to a specific store Earn coupons ・ Answer quizzes given by specific stores ・ Write review articles for specific stores and products exhibited in specific stores

When such an advertised mission is set by the specific mission reception unit 140, the specific mission reception unit 140 prepares a format and accepts it. A format is an advertised mission condition set by a store or product manufacturer. The specific mission provided by the specific mission reception unit 140 may include a mission to purchase a predetermined amount or more of a product sold by an advertiser.

The specific mission provided by the specific mission reception unit 140 may include a mission to acquire a coupon provided by an advertiser and a mission to purchase a product using the coupon. The advertiser may be a specific store or a manufacturer of products handled by the specific store.

FIG. 17 is an example of information stored in the mission data 178. The mission data 178 stores information such as a mission ID, an advertiser ID, an advertising mission flag, a mission title, a mission, a display image, and a detailed explanation of the mission. Whether the mission is provided by a shopping site or an advertiser such as a store can be identified by referring to the advertising mission flag. The mission ID may be assigned the same code as the completion stage for managing the progress of the mission.

[Example of mission presentation]
The following will be described with an example in which the advertising mission is to obtain a limited coupon that can be used only at the store that is the advertiser.

FIG. 18 is a diagram showing an example of the coupon display screen IM8. On the coupon display screen IM8, a list of coupons that do not limit the available stores and coupons that limit the available stores is displayed. The coupon displayed on the coupon display screen IM8 includes a coupon that has been issued to the target user or can be issued by clearing the mission.

When the target user operates the coupon C1 that can be issued by clearing the mission on the coupon display screen IM8, the explanation of the mission content for acquiring the coupon C1 is displayed.

In addition to the distribution of coupons, the right to use decorative images may be provided. In the illustrated example, when the target user clears the mission to acquire the coupon C1, the target user acquires the right of 10% off the product. When the target user purchases a product using the coupon C1, the target user acquires the right to use the icon IC3 in the sub-content.

The coupon may be distributed and the right to use the decorative image may be provided at the same time. When the target user clears the mission to acquire the coupon C1, he / she may be able to acquire the right of 10% off the product and further acquire the right to use the icon IC3 in the sub-content.

For example, when the icon IC2 of the home screen IM6 shown in FIG. 12 is an icon provided as a reward for the advertised mission, when the user operates the switch SW2, the advertiser's store site is displayed on the shopping site which is the main content. Or, the screen transitions to a screen where the advertiser's listing or manufactured product can be searched. By preparing such a flow line, it is possible to increase the number of times the user contacts the mission and increase the interest in the mission, so that the advertising effect is expected.

When the target user clears the specific mission, the specific mission reception unit 140 provides the target user with the following benefits.
・ Acquire experience points and level up ・ Grant the right to use dress-up items for avatar images on the home screen ・ Acquire title badges ・ Earn points that can be used on shopping sites

These specific missions are set by the advertiser, for example. The advertiser sets it assuming the user who wants to be the advertisement target. It is desirable for advertisers to set pinpoint specific missions for their intended users, rather than setting specific missions for the masses. It is expected that this will arouse the interest of the assumed user and obtain a greater response from the assumed user.

The advertiser may set the publication period and publication frequency of the specific mission for each target user. For example, the advertiser publishes a specific mission only for a predetermined period (about 1 day to 1 week), and further limits the additional specific mission to the target users who have cleared the specific mission during that period. As a result, the advertiser can efficiently take sales promotion actions by narrowing down to the target users who are expected to obtain better reactions.

The sub-content providing unit 130 may hold a ranking contest in which the target user has cleared the mission within a predetermined period, the number of acquisitions of the right to use the decorative image, the amount of experience value acquired due to the mission clear, and the like.

[Advertising processing]
The advertisement processing unit 150 performs a process for charging the advertiser an advertisement fee based on the user's behavior for a specific mission. The advertisement processing unit 150 counts, for example, how much per mission registration, how much per mission viewing (PV), and a predetermined amount per mission clear (CV), and processes for billing the advertiser (for example, electronically). Performs the process of creating and sending an invoice, or the process of requesting a billing server to charge the bill. The predetermined amount may include the point burden of the entire shopping site.

[Processing flow]
FIG. 19 is a flowchart showing an example of the flow of advertisement processing by the advertisement processing unit 150.

First, the sub-content providing unit 130 displays a mission explanation screen (for example, switch SW2 in FIG. 12 and switch SW4 in FIG. 18) to the target user (step S400), and accepts the selection of the mission by the target user (step). S402).

Next, the specific mission reception unit 140 determines whether or not the mission selected in step S402 has been cleared (step S404). If it is determined that the mission has not been cleared, the processing of this flowchart ends. When it is determined that the mission has been cleared, the privilege associated with clearing the mission is provided to the target user (step S406).

Next, the advertisement processing unit 150 determines whether or not the mission cleared by the target user is a specific mission advertised (step S408). If it is determined that the mission is not a specific mission, the advertisement processing unit 150 ends the processing of this flowchart. When it is determined that the mission is a specific mission, the advertisement processing unit 150 performs advertisement processing associated with clearing the mission (step S410), and ends the processing of this flowchart.

In this way, the sub-content providing unit 130 provides a specific mission in which the target user can obtain benefits by clearing the mission, so that the store owner of the main content independently selects the user to be advertised. Or, the content of the advertisement can be set flexibly, and the main content can be made more attractive. In addition, the advertisement processing unit 150 charges the advertiser an advertisement fee based on the user's behavior for a specific mission, so that the fair cost burden of the advertisement cost by each store can be realized.

(Modification example)
The decorative image is not limited to the sub-content attached to the shopping site, and the decorative image may be displayed on the content such as SNS or personal homepage.

FIG. 20 is a diagram showing an example of a usage environment of the SNS server 200 or the web server 300 using the information providing device according to the embodiment. The shopping server 100 further communicates with the SNS server 200 and the web server 300 via, for example, the network NW. The SNS server 200 and the web server 300 have functions corresponding to the purchase information acquisition unit 120 and the sub-content providing unit 130 in the above embodiment. The SNS server 200 provides SNS services such as a message posting service and an image sharing service. The web server 300 provides services other than shopping (for example, news distribution, auction, finance, games, etc.).

The target user can use the home screen provided by the sub-content providing unit 130 and the icon having the right to be displayed on the home screen on the SNS server 200 and the web server 300 as a posted image or a pictogram in a sentence. You may do it. The target user can post, for example, an article image IM9 including a captured image and a link of the home screen on the SNS server 200. Further, the target user can post the text posting image IM10 on the web server 300 by using the icons IC1 and IC4.

The target user communicates with the shopping server 100 by activating the UA20 of the terminal device 10 in the posting operation to the SNS server 200 or the web server 300, and links to the home screen or the available icon. Post.

As a result, the loyalty (affinity) of the target user to the shopping server 100 is increased, and the shopping server 100 can provide more attractive contents.

Although the embodiments for carrying out the present invention have been described above using the embodiments, the present invention is not limited to these embodiments, and various modifications and substitutions are made without departing from the gist of the present invention. Can be added.

100 Shopping server 110 Main content provider 120 Purchase information acquisition unit 130 Sub-content provider 132 Home screen generation unit 134 Mission management unit 140 Specific mission reception unit 150 Advertisement processing unit 200 SNS server 300 Web server 10 Terminal device

Claims (12)

The 1st Content Providing Department, which provides the 1st content for electronic commerce,
An acquisition unit target user acquires purchase information regarding products purchased in the electronic commerce,
The product purchased by the target user is specified with reference to the purchase information, and a default decorative image representing the product purchased by the target user in the electronic commerce is added to the second content provided in association with the first content. It is equipped with a second content providing department that provides including
The second content providing unit grants the target user the authority to use an optional decorative image different from the default decorative image when the target user clears the mission.
The mission includes missions other than purchasing goods in the electronic commerce.
Information providing device. The optional decorative image includes an image imitating a product exhibited in the electronic commerce or an image imitating a brand logo of a product manufacturer of the product.
The information providing device according to claim 1. The optional decorative image is an image imitating a product exhibited in the electronic commerce, and the target user is given the authority to use the product imitated by the optional decorative image during the sale period.
The information providing device according to claim 1. The content of the mission and the period during which the authority to use the optional decorative image is granted are set by the store or product manufacturer that sells the product in the electronic commerce.
The information providing device according to claim 1. The mission includes a first mission set by a store or a product maker selling a product in the electronic commerce that is an advertiser, and a second mission set by an entity different from the advertiser.
When the first mission or the second mission is cleared, the second content providing unit grants the target user who has cleared the mission the authority to use the optional decorative image corresponding to the cleared mission.
When the first mission is cleared, an advertisement processing unit that performs a process of charging an advertisement fee to the advertiser who has set the first mission is further provided.
The information providing device according to any one of claims 1 to 4. The second content corresponding to the target user is content that can be displayed on the terminal device by registering the target user in the service that provides the second content.
The information providing device according to any one of claims 1 to 5. The second content corresponding to the target user is content that can be viewed by users other than the target user.
The information providing device according to any one of claims 1 to 6. The second content corresponding to the target user has a reception function for receiving input of impressions on the second content by a user other than the target user.
The second content providing unit reflects the impression that the input is received by the reception function in the content of the second content corresponding to the target user.
The information providing device according to claim 7. In the second content corresponding to the target user, a link to the second content corresponding to another user registered in advance as a user related to the target user corresponds to the other user who has not been registered. It is set in a different manner from the link to the second content.
The information providing device according to claim 7 or 8. The default decorative image is set with a link to the sales screen of the purchased product that is the source of the default decorative image in the electronic commerce.
The information providing device according to any one of claims 1 to 9. The computer
Providing the first content for e-commerce,
Get the purchase information about the product that the target user has purchased in the electronic commerce,
The product purchased by the target user is specified with reference to the purchase information, and a default decorative image representing the product purchased by the target user in the electronic commerce is added to the second content provided in association with the first content. including to provide,
When the target user clears the mission, the target user is given the authority to use the optional decorative image different from the default decorative image.
The mission includes missions other than purchasing goods in the electronic commerce.
Information provision method. On the computer
Providing the first content for e-commerce,
The target user to have acquired the purchase information about the merchandise that was purchased in the electronic commerce,
The product purchased by the target user is specified with reference to the purchase information, and a default decorative image representing the product purchased by the target user in the electronic commerce is added to the second content provided in association with the first content. including to offer,
When the target user clears the mission, the target user is given the authority to use an optional decorative image different from the default decorative image.
The mission includes missions other than purchasing goods in the electronic commerce.
program.

Images