JP6087979B2 - Distribution system, distribution method, and distribution program - Google Patents

Description

  The present invention relates to a distribution system, a distribution method, and a distribution program.

  2. Description of the Related Art Conventionally, electronic commerce, such as Internet auctions and EC (Electronic Commerce) sites, for trading products via the Internet has been used. In such electronic commerce, an exhibition in which product information, which is information on a product to be listed, is prepared, such as an image of the product and a description of the product, and the prepared product information is provided to a system that provides electronic commerce. Work is being done by the seller. In addition, in order to facilitate such an exhibition work, there is also known a technology of a logistics system that collects products from exhibitors and performs the work of placing the collected products in an Internet auction.

JP 2005-122304 A

  However, with the above-described conventional technology, it is difficult to differentiate the exhibited products. For example, when a plurality of similar products are listed, it is predicted that differentiated products such as products prepared with images that introduce products more attractively are easier to sell. However, in the prior art, there is a limit to the differentiation of the product because the exhibitor or the agent acting on behalf of the preparation prepares the image of the product.

  The present application has been made in view of the above, and an object thereof is to provide a distribution system, a distribution method, and a distribution program that facilitate differentiation of exhibited products.

  The distribution system according to the present application includes a registration receiving unit that accepts registration of a product that is an object of electronic commerce, a grant unit that gives information on a model that introduces the product to product information, and an electronic commerce of the product. The distribution unit includes a distribution unit that distributes product information to which the model information is added.

  According to one aspect of the embodiment, there is an effect that it is possible to easily differentiate the exhibited products.

FIG. 1 is a diagram illustrating an example of distribution processing according to the embodiment. FIG. 2 is a diagram illustrating an example of a functional configuration of the auction server according to the embodiment. FIG. 3 is a diagram illustrating an example of information registered in the model information database according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in the product information database according to the embodiment. FIG. 5 is a diagram illustrating an example of a screen displayed on the terminal device of the seller according to the embodiment. FIG. 6 is a diagram illustrating an example of a screen displayed on the model terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of a screen displayed on the user terminal device according to the embodiment. FIG. 8 is a flowchart illustrating an example of a flow of reception processing executed by the auction server according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of a delivery reception process executed by the auction server according to the embodiment. FIG. 10 is a diagram illustrating an example of a registration process executed by the auction server according to the embodiment. FIG. 11 is a diagram illustrating another example of the functional configuration of the auction server according to the embodiment. FIG. 12 is a flowchart illustrating an example of the flow of registration processing executed by the auction server according to the embodiment. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that realizes the function of the auction server.

  Hereinafter, a mode for carrying out a distribution system, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution system, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Delivery process)
First, an example of distribution processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of distribution processing according to the embodiment. In FIG. 1, an electronic commerce system 1 that executes distribution processing is taken as an example, and an example of distribution processing executed by an auction server 10 that provides services related to auctions will be described.

  In the example shown in FIG. 1, the auction server 10 includes a terminal device 100 used by a user who browses and bids on an auction (hereinafter referred to as a bidder) via the Internet or a LAN (Local Area Network). A server device capable of communication. As a specific example, the auction server 10 is realized by a server device, a cloud system, or the like. The terminal device 100 used by the bidder is realized by a mobile terminal such as a smartphone, a tablet terminal, or a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like.

  In addition, the auction server 10 describes information on a product to be listed (hereinafter referred to as product information) via a terminal device used by a user (hereinafter referred to as exhibitor U01) who sells the product in an auction. .) Is received from the terminal device 100 for browsing the received product information, bidding for the product, and the like. For example, the auction server 10 receives, as product information from the seller, information such as a keyword for searching for a product, a bid start price, a minimum successful bid price, a bid period, etc., as well as the type of product to be exhibited, the category of the product, We accept explanations, product photos, etc. at the time of exhibition.

  However, there are many images of products that can be prepared by exhibitors, and it is difficult to differentiate them from other products. As a result, there may be a case where the number of bids and the successful bid price for the product do not increase as expected.

  Therefore, the auction server 10 executes the following distribution process. First, the auction server 10 accepts registration of a product that is an object of electronic commerce. In such a case, the auction server 10 gives information on a model for introducing a product to be listed, such as information on a model that uses the product to be listed, to the product information. And the auction server 10 delivers the merchandise information which the acquisition part acquired, ie, the merchandise information containing the information of the model which introduces goods, when performing electronic commerce of goods.

  Here, the model information for introducing products (hereinafter referred to as exhibition information) is, for example, a photograph of a model wearing a product to be listed or a model using a product to be listed. is there. In addition, the exhibition information may be a photograph taken together with the product if the product to be listed is a bag or the like, and if the product is a home appliance, etc. It is a photograph of the model photographed together. In addition to the photos, the exhibition information may be text information such as reviews such as impressions and evaluations based on models using moving images, sounds, and products. That is, as the exhibition information, any information such as the name of the model can be applied as long as the model introduces the exhibited product. In the following description, an example will be described in which the auction server 10 acquires, as exhibition information, an image (hereinafter referred to as an exhibition image) obtained by photographing a model wearing a product to be exhibited.

  Hereinafter, the flow of the distribution process will be described with reference to FIG. In the following description, an example in which the exhibitor U01 exhibits a product C01 that is clothing will be described. For example, the auction server 10 includes a model information database 14 in which model candidate information for introducing products, that is, model information is registered. In the example shown in FIG. 1, the model information database 14 includes model information of the model A and the model B as model photos, evaluation of the model, total auction price of the product introduced by the model, and successful bid price of the product introduced by the model However, the rate of increase in the unit price of the successful bid indicating how much it has increased compared to the amount of successful bid for the same type of product is registered.

  First, the auction server 10 accepts registration of product information of a product C01 to be exhibited (Step S1). In such a case, the auction server 10 presents model information of a model candidate that causes the commodity C01 to be used to the exhibitor U01 (step S2). For example, the auction server 10 provides model information of model A and model B.

  And the auction server 10 receives designation | designated of the model which uses goods C01 from exhibitor U01 (step S3). For example, the auction server 10 receives the specification of the model A from the exhibitor U01. In such a case, the auction server 10 notifies the model A that the model designation has been accepted from the exhibitor U01 (step S4).

  In addition, the auction server 10 requests the exhibitor U01 to send the product C01 to a predetermined studio. As a result, the exhibitor U01 sends the product C01 to the requested studio (step S5). The model A goes to the studio to which the product C01 is sent, and takes a picture using the product C01, that is, a photograph wearing the product C01 in the studio (step S6). Then, the auction server 10 acquires a photograph in which the model uses the product, that is, the exhibition image P01, via a terminal device or the like installed in the studio (step S7).

  Moreover, when transmitting the web page which performs electronic commerce of goods C01, the auction server 10 delivers the web page which has arrange | positioned the acquired exhibition image as information displayed with a web page with goods information (step S8). . That is, the auction server 1 distributes product information to which exhibition information is added. As a result, the user who uses the terminal device 100 views the exhibition image P01 in which the model A wears the product C01 as a photograph of the product C01, that is, as a part of product information of the product C01.

  In this way, the auction server 10 accepts registration of the product C01. Then, the auction server 10 acquires the product information including the exhibition image P01 which is the model A information specified by the exhibitor and the usage information of the model using the product C01. Then, the auction server 10 distributes the product information including the exhibition image P01 to the terminal device 100. For this reason, since the auction server 10 can provide more attractive product information than posting the photograph of the product C01 as it is, an increase in the number of bids and the bid price for the product C01 can be expected.

[2. (Evaluation acceptance process)
In addition, the auction server 10 performs the following evaluation reception process together with the distribution process described above. First, the auction server 10 accepts an evaluation for the model A shown in the exhibition image P01 via a web page for electronic commerce of the product C01 (step S9). Such an evaluation is an evaluation that is accepted independently of an evaluation associated with the evaluation of the product C01, such as a bookmark of a web page or a watch list related to electronic commerce, and is an evaluation for the model A that appears in the exhibition image P01. For example, the auction server 10 receives the number of times the user has selected the “Like!” Button arranged on the web page as an evaluation for the model A. Then, the auction server 10 reflects the received evaluation in the model information (Step S10).

  Such evaluation can be used as a basis for calculating the popularity of each model and the reward paid for each model. Further, when providing model information to the exhibitor U01, the auction server 10 may change the order in which the model information is provided according to the evaluation of each model. For example, when the evaluation of the model A is higher than the model B, the auction server 10 performs a process of displaying the information of the model A before the information of the model B in the screen that references the model information. Also good. Moreover, the auction server 10 may change the model proposed to the exhibitor U01 based on the evaluation for each model.

  Thus, the auction server 10 accepts an evaluation for the model A that appears in the distributed exhibition image P01. For this reason, the auction server 10 can estimate a popular model and a model that contributes to an increase in the number of bids and a bid amount for a product.

  The auction server 10 further collects and collects information on the sales price of the product introduced by each model and information such as the number of bids or sales of the product introduced by each model as information for evaluating each model. Based on the information, the amount of reward paid for each model may be calculated.

[3. (Variation of distribution processing)
In addition, when the exhibitor U01 does not select a model that uses the product C01, the auction server 10 uses the registered product information as it is without acquiring the exhibition information of the model that uses the product C01. Electronic commerce may be performed.

  In addition, when the user U01 desires that the model uses the product C01 but does not select a specific model, for example, the auction server 10 designates that the user U01 may be any of the model candidates. If it is performed, information on the product C01 may be notified to each model candidate, and an exhibition image using the product C01 by any model candidate may be acquired. For example, when the auction server 10 provides model information to the exhibitor U01, a button for not specifying a specific model such as “any model” is arranged together with a button for individually selecting each model. Distributed web pages.

  When the user selects a button for selecting one of the models, the auction server 10 notifies the information on the product C01 only to the model corresponding to the button. On the other hand, when the user selects a button for not specifying a specific model, the auction server 10 requests the user U01 to send the product C01 to a predetermined studio and sets all models as candidates. In contrast, information on the product C01 is notified. Then, the auction server 10 may acquire a photograph when any of the model candidates uses the product C01 in the studio as an exhibition image, and distribute the acquired exhibition image.

  Hereinafter, an example of the functional configuration of the auction server 10 that executes the distribution process and the evaluation reception process described above will be described. Note that the functional configuration described below is merely an example, and if the same processing can be realized, it can be realized by hardware or software of any aspect other than the functional configuration and connection form shown below. May be.

[4. Configuration of Auction Server 10]
FIG. 2 is a diagram illustrating an example of a functional configuration of the auction server according to the embodiment. As shown in FIG. 2, the auction server 10 includes a communication unit 11, a storage unit 12, and a control unit 13. The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is wired or wirelessly connected to a network N such as the Internet or a LAN, and is a terminal device used by the exhibitor U01, a terminal device used by a user who browses products, bids, evaluates models, and the like. 100, and data transmission / reception to / from an information processing apparatus installed in a studio or the like that captures exhibition images.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 12 stores a model information database 14 for managing model information and a product information database 15 for managing product information.

  Model information is registered in the model information database 14 for each model. For example, FIG. 3 is a diagram illustrating an example of information registered in the model information database according to the embodiment. As shown in FIG. 3, the model information database 14 includes “model ID”, “name”, “photo data”, “detailed information”, “number of evaluations”, “number of successful bids”, “total bid”, “unit price of successful bid”. It has items such as “Increase rate (market price ratio)”, “Product on display”, “Product waiting to be photographed”, and “Nomination fee”. Note that other information may be registered in the model information database 14 as long as the information is related to the model.

  “Model ID” is identification information for identifying each model. The “name” is a name of each model, and is a real name or a name as a model. “Detailed information” is detailed information of each model, and, for example, height, weight, clothing size, body size, hair color, eye color, hobby and preference are registered. “Number of evaluations” is the number of favorable evaluations for the model. For example, a button with an evaluation such as “Like” arranged on a web page for electronic commerce is selected. Is the number of times.

  The “number of successful bids” is the number of times a product introduced by each model has been sold. Further, the “total bid price” is the total price of the successful bid price of the product introduced by each model. Further, the “successful bid price increase rate (market price ratio)” is the successful bid price of a product introduced by the model and the successful bid price of a product of the same type as the product (for example, a product listed in the same category). This is information indicating how much the successful bid price of the product introduced by the model has risen when compared. Further, the “product under exhibition” is information on a product for which a bid is accepted among products introduced by each model.

  The “photographing product” is information on a product that has been designated as a model by the exhibitor but has not photographed the exhibited image. The “designation fee” is information indicating a reward to be paid to the model when a product introduced by the model is made a successful bid, and the ratio of the reward to the winning bid is registered. In the example shown in FIG. 3, conceptual information such as “data A” and “data B” is described as the photo data, but actually, image data such as a face photo of each model is registered.

  For example, in the example illustrated in FIG. 3, the model information database 14 registers that the model name indicated by the model ID “M01” is “model A”. In the model information database 14, the number of evaluations for “Model A” is “20000”, the number of successful bids for the product introduced by “Model A” is “214”, and the total bid is “4.5 million”. "Yen" is registered. In the model information database 14, it is registered that the price of the product introduced by “Model A” is about “130%” higher than that of the same type of product. In the model information database 14, it is registered that the products “C06” and “C09” introduced by “Model A” are being exhibited and the product waiting for photographing is “C01”. The model information database 14 also registers that “3%” of the winning bid is paid as a reward to “Model A” when “Model A” is designated as a model for introducing products. Yes.

  In the merchandise information database 15, merchandise information of merchandise exhibited at the auction is registered. For example, FIG. 4 is a diagram illustrating an example of information registered in the product information database according to the embodiment. As shown in FIG. 4, the product information database 15 includes “product ID”, “product name”, “product information”, “photograph”, “current bidder ID”, “current price”, “end date”, “Model flag”, “use model”, “designation fee” and the like are registered for each product.

  “Product ID” is identification information for identifying each product. The “product name” is the name of the exhibited product, and is the name of the product set by the user. “Product information” is product information registered by a user when a product is listed, such as a description of the product and a category of the product. The “photo” is an image in which a product is captured, and is an image in which only the product is captured, a product image captured by a user, or an exhibition image. The “current bidder ID” is information for identifying a user who has bid the highest amount among users who bid for each product. The “current price” is the current price of the product.

  The “end date and time” is the date and time when the auction for the product ends. The “model flag” is flag information indicating whether the associated photo is a photo introducing a model, that is, an exhibition image. The “use model” is information indicating a model taken together with the product in the associated photograph, and for example, a model ID is registered. The “designation fee” shown in FIG. 4 is a designation fee for a model that introduces a product, and is a designation fee for a model that was set when the product was exhibited.

  For example, in the example shown in FIG. 4, the product information database 15 registers that the product name of the product with the product ID “C01” is “product A” and the product information is “product information A”. . In the product information database 15, it is registered that “U11” bids on “product A” and the bid amount is “10000 yen”. In addition, the fact that the end date and time of the auction for “product A” is “2015/12/26/13: 00” is registered in the product information database 15. In addition, in the product information database 15, an exhibition image in which the model “M01” uses “product A” is registered as a photo “P01”, and the reward for the model “M01” is “3%” of the winning bid. "Is registered.

  It is assumed that the product information of the product for which the auction has already ended, the successful bid price, and the like are registered in the product information database 15 such as the product indicated by the product ID “C03”.

  Returning to FIG. 2, the description will be continued. The control unit 13 is stored in a storage device inside the advertisement distribution server 30 by, for example, a central processing unit (CPU), a micro processing unit (MPU), an application specific integrated circuit (ASIC), or a field programmable gate array (FPGA). The various programs are executed by using the RAM as a work area.

  As shown in FIG. 2, the control unit 13 includes a product information reception unit 16, a model information presentation unit 17, a designation reception unit 18, a notification unit 19, an image acquisition unit 20, a distribution unit 21, an evaluation reception unit 22, and a reward calculation unit. 23, and implements or executes the functions and operations of information processing described below. The internal configuration of the control unit 13 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 13 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

  The merchandise information accepting unit 16 accepts registration of merchandise that is an object of electronic commerce. For example, when the product information receiving unit 16 receives the product information of the product to be listed from the terminal device used by the seller, the product information receiving unit 16 registers the received product information in the product information database 15 and also displays the product to be listed. The product ID is output to the designation receiving unit 18.

  The model information presenting unit 17 presents model candidates for introducing products to be exhibited to the exhibitor. For example, the model information presenting unit 17, when the product is exhibited, the model information registered in the model information database 14, that is, the information on the model candidate that introduces the product, to the terminal device used by the exhibitor. Send and present model information.

  The designation receiving unit 18 receives a designation of a model for using the product from the exhibitor. For example, the designation receiving unit 18 receives from the exhibitor either a model ID of a model that uses the product, a fact that a specific model that uses the product is not specified, or a model that is not used. And the designation | designated reception part 18 matches the received model ID with the merchandise information of the goods which the exhibitor exhibited in the merchandise information database 15, when receiving the model ID of the model which uses a merchandise from an exhibitor. At the same time, the received model ID and the product ID received from the product information receiving unit 16, that is, the product ID of the product to be exhibited are output to the notification unit 19.

  When the designation receiving unit 18 receives from the exhibitor that the specific model for using the product is not designated, the designation receiving unit 18 notifies the notifying unit 19 that the model is not designated, and becomes a subject of listing. The product ID of the product is output. In addition, when the designation receiving unit 18 receives from the exhibitor that the model is not used, the designation receiving unit 18 has been exhibited from the information registered in the product information database 15 using the product ID received from the product information receiving unit 16. The product is specified, and the model flag of the specified product is set to “0”. As a result, the auction server 10 will exhibit such products in the same manner as a normal auction.

  When a specific model is designated by the exhibitor, the notifying unit 19 requests the designated model to take a photograph of the exhibited image introducing the product together with the fact that the specified model has been designated by the exhibitor. For example, when the notification unit 19 receives the model ID designated by the exhibitor and the product ID of the product to be exhibited from the designation receiving unit 18, the notification unit 19 is designated for the model indicated by the received model ID. In addition, the product information indicated by the received product ID, that is, the product information of the exhibited product is distributed, and a request is made to photograph an exhibition image introducing the product.

  On the other hand, when the notification unit 19 receives a notification that the exhibitor does not designate a specific model, the notification unit 19 distributes the product information of the exhibited product to all the models registered in the model information database 14, A request is made to shoot an exhibition image that introduces the product.

  The image acquisition unit 20 acquires model information designated by the exhibitor, that is, information on a model introducing a product, that is, exhibition information, and adds the acquired exhibition information to the product information. For example, when the user specifies a model, the image acquisition unit 20 acquires an exhibition image in which the specified model uses a product from a terminal device such as a predetermined studio. On the other hand, when the exhibitor does not select a specific model, the image acquisition unit 20 displays an exhibition image in which one of the models uses the product among the model candidates as a terminal device such as a predetermined studio. Get from. Then, the image acquisition unit 20 registers the received exhibition image in the product information database 15.

  Here, when acquiring an exhibition image from a predetermined studio or the like, the image acquisition unit 20 acquires a product ID of a product photographed in the exhibition image and a model ID of a model introducing the product. . In addition, the image acquisition unit 20 specifies a nomination fee associated with the acquired model ID from the model information database 14. Then, the image acquisition unit 20 registers the acquired exhibition image in association with the acquired product ID in the product information database 15 and updates the model flag of the product to “1” and identifies it as the acquired model ID. The nomination fee is registered in association with the acquired product ID.

  In addition, the image acquisition part 20 may reduce the nomination fee of the model which introduced goods, when a user does not select a specific model. Further, when the user does not select a specific model, the image acquisition unit 20 may change the nomination fee of the model that introduced the product to a fixed amount.

  The distribution unit 21 distributes the product information acquired by the image acquisition unit 20 when performing electronic commerce of products. Specifically, when receiving a product search query from the terminal device 100, the distribution unit 21 searches the product information database 15 for a product that matches the received search query. Then, the distribution unit 21 transmits to the terminal device 100 a search result web page including product information and exhibition images of products that match the search query.

  That is, the distribution unit 21 distributes the exhibition image acquired by the image acquisition unit 20 and registered in the product information database 15 to the terminal device 100 as an image displayed together with the auction web page. As a result, the terminal device 100 displays the exhibition image in which the model uses the product as the product information of the sold product. In addition, when distributing the web page of the product used by the model, the distribution unit 21 distributes an evaluation button that receives an evaluation for the model in the web page.

  The evaluation receiving unit 22 receives an evaluation for a model using a product in the exhibition image distributed by the distribution unit 21. And the evaluation reception part 22 manages the information regarding the received evaluation for every model. For example, when the user selects an evaluation button distributed by the distribution unit 21, the evaluation reception unit 22 obtains a model ID associated with the product ID of the web page on which the evaluation button is arranged from the product information database 15. Identify. Then, the evaluation receiving unit 22 refers to the model information database 14 and updates the evaluation number associated with the identified model ID. For example, the evaluation receiving unit 22 adds 1 to the evaluation number.

  The evaluation receiving unit 22 refers to the product information database 15 at predetermined time intervals, and updates the model information registered in the model information database 14 based on the product information of the product for which the auction has ended. Specifically, for each model, the evaluation reception unit 22 manages and updates the successful bid price of the product introduced by the model, the sales volume of the product introduced by each model, the rate of increase in the successful bid price, and the like.

  For example, the evaluation receiving unit 22 identifies a product associated with a model ID, that is, a product introduced by the model, from among the products for which the auction has ended. And the evaluation reception part 22 specifies the successful bid price of the identified goods, and adds the identified successful bid price to the total successful bid price of the model that introduced the identified goods among the model information registered in the model information database 14. At the same time, 1 is added to the number of successful bids for this model. In addition, the evaluation reception unit 22 calculates the winning unit price increase rate of the successful bid price of the product introduced by the model by using the successful bid price of the product introduced by the model and the successful bid price of the same type of product. The successful bid unit price increase rate registered in is updated to a newly calculated value.

  In addition to the processing described above, the evaluation accepting unit 22 may change each of the web pages of the product introducing the model, the number of bookmarks, the number of bids, the bid price, the tender price increase, etc. Model information of the model may be managed.

  The reward calculation unit 23 calculates a reward for the model based on the information managed by the evaluation receiving unit 22, and distributes the calculated reward. For example, the reward calculation number 23 refers to the product information database 15 and identifies the product for which the auction has ended. The reward calculation unit 23 calculates the product of the winning bid price of the identified product and the nomination fee registered in association with the product as the model reward indicated by the model ID registered in association with the product. To do. Then, the reward calculation unit 23 executes various settlement processes so that the calculated reward is paid to the model.

[5. Example of screen displayed by auction server]
Next, an example of a screen that the auction server 10 displays on each terminal device in the distribution process described above will be described with reference to FIGS. The screens shown in FIGS. 5 to 7 are merely examples, and the auction server 10 may display any corresponding screen as long as the above-described distribution processing and evaluation reception processing can be realized.

[5-1. Example of screen displayed on the seller's terminal device)
FIG. 5 is a diagram illustrating an example of a screen displayed on the terminal device of the seller according to the embodiment. In the example illustrated in FIG. 5, an example of an image displayed on the terminal device 200 that is a mobile terminal device such as a smartphone is described as the terminal device of the exhibitor. Each screen shown in FIG. 5 is distributed by the model information presentation unit 17 or the distribution unit 21, for example.

  For example, when the auction server 10 receives the product information of the product to be listed from the terminal device 200, as shown in FIG. 5A, the auction server 10 distributes the selection screen W01 in which the model information is arranged, and the terminal device 200. Specifically, on the selection screen W01, a display prompting the user to specify such as “Please select the model you want to wear the item to be exhibited!” And the like, the photos of the model A and the model B, the model name, and the total model The amount of the successful bid is arranged. In addition, buttons such as “view details”, “apply”, “anyone”, “do not use model”, and the like are arranged on the selection screen W01. By displaying such a selection screen W01 on the terminal device 200, the auction server 10 allows the exhibitor to select a model for using the product.

  Here, for example, when the user selects the “view details” button of the model A, the auction server 10 displays a detail screen W02 showing the details of the model as shown in FIG. It is distributed to the device 200 and displayed. For example, on the detailed screen W02, buttons such as “Apply” and the like are arranged along with the name of model A, photo, height, weight, body size, total amount of successful bid, number of evaluations, increase rate of successful bid price, and the like.

  For example, when the exhibitor selects the “Apply” button of the model A arranged on the selection screen W01 or the “Apply” button of the detail screen W02, the auction server 10 accepts the selection of the model A. And the auction server 10 displays the selection confirmation screen W03 which shows that the model was selected as shown to (C) in FIG. For example, the selection confirmation screen W03 includes a request to send the product to a predetermined studio, a proxy fee associated with the agency of the exhibition, a model option usage fee associated with the delivery of the model image using the product, and the model A nomination fee that is a reward is displayed.

  Thereafter, when the seller confirms the item for sale, the auction server 10 causes the terminal device 200 to display an exhibitor confirmation screen W04 as shown in FIG. For example, on the seller confirmation screen W04, together with an exhibition image that is an image of the model A that uses the product, the current price and the return amount at the time of a successful bid paid to the exhibitor when a successful bid is made at the current price are arranged Is done.

  In addition, on the seller confirmation screen W04, the selected model is introduced for the user who likes the model, together with a button such as “View at auction” in which a link to the auction web page of the exhibited product is set. A button such as “View other products of this model” is arranged to display a list of products. When the “view other products of this model” button is selected, the auction server 10 displays the product information associated with the model ID of the model A, that is, the product information of the product introduced by the model A, in the product information database 15. And the extracted merchandise information is displayed on the terminal device 200.

  The auction server 10 assumes that the user has not selected a specific model when the seller selects the “anyone” button on the selection screen W01 shown in FIG. Notify all models of product information of products to be listed. In addition, the auction server 10 uses only the product information registered by the seller when the seller selects the “Do not use model” button on the selection screen W01 shown in FIG. The exhibition of.

[5-2. Example of screen displayed on model terminal device)
Next, an example of a screen displayed on the terminal device 300 that is a mobile terminal device such as a smartphone used by the model A when the auction server 10 is notified to the model is described with reference to FIG. To do. FIG. 6 is a diagram illustrating an example of a screen displayed on the model terminal device according to the embodiment. Note that the screen shown in FIG. 6 is distributed by the notification unit 19, for example.

  For example, when the auction server 10 receives a nomination for model A or receives a nomination confirmation request from the model A terminal device 300, the auction server 10 displays a nomination confirmation screen W05 shown in FIG. For example, on the nomination confirmation screen W05, “By the deadline”, together with a photograph of “Product A” which is a product for which Model A is selected as a model to be used, a time limit for photographing an exhibition image introducing “Product A”, and the like. Please come to the studio. "

  In addition, on the nomination confirmation screen W05, product information of “product X” for which the user has not selected a specific model as an “automatic request” is arranged. Then, when the model A selects the “shoot” button displayed together with the product information of the “product X”, the auction server 10 acquires an image of the model A that uses the “product X” as an exhibition image. It becomes.

  In the case where the model A does not shoot the exhibition image that introduces the product by the deadline, the auction server 10 sets the product as a requested product. Then, the auction server 10 notifies all models other than the model A of the information about the product that has been requested to be entrusted, and acquires an exhibition image using the product on which one of the models is related.

[5-3. Example of screen displayed on user terminal device]
Next, an example of a screen displayed on the terminal device 100 of the user for which the auction server 10 performs a bid or an evaluation will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of a screen displayed on the user terminal device according to the embodiment. Each screen shown in FIG. 7 is distributed by the distribution unit 21, for example.

  For example, when the auction server 10 receives a search query from the terminal device 100, the auction server 10 distributes a search result screen W06 in which product information of products that match the search query and exhibition information that uses products are arranged. For example, in the search result screen W06, as shown in FIG. 7A, the product information of the product A, the photograph of the model A using the product A, the product information of the product B, and the product B are used. A photograph of the model B is placed.

  Here, in the search result screen W06, if the model uses the product to be listed, the button “Bid” for displaying a bid screen for the product, “Other product of model” and “ Buttons such as “Model Details” are further arranged. When the user selects “other product of model” of model A, the auction server 10 searches the product information database 15 for products that can be bid by using the model ID of model A as a key, and the search result Is displayed on the terminal device 100. That is, the auction server 10 provides a product search service using not only the category and name of the product but also a model for introducing the exhibited product as a key. The provision of such a search service may be realized by the distribution unit 21, for example.

  When the user selects the “model details” button for model A, the auction server 10 delivers a detail screen W07 showing the details of the model to the terminal device 100 as shown in FIG. To display. For example, on the detail screen W07, along with the name, photo, height, weight, body size, etc. of model A, “Past product photos”, “View private items on display”, “Join a photo session”, “ There are buttons such as “Like” and “Register favorite”, and “Blog” for displaying the model A blog.

  Then, when the user selects the “past product photo” button, the auction server 10 searches the product information database 15 for the product for which the auction has ended using the model ID of the model A as a key, and displays the search result as a terminal. It is displayed on the device 100. For example, as shown in FIG. 7C, the auction server 10 displays a search result screen W08 in which information on products introduced by the model A is arranged.

  In addition, when the user selects the “view private item being exhibited” button on the detailed screen W07 shown in FIG. 7B, the auction server 10 uses the model ID of model A as a key, The exhibited product is searched from the product information database 15 and the search result is displayed on the terminal device 100.

  In addition, when the user selects the “Join the photo session” button, the auction server 10 causes the terminal device 100 to display a web page for applying to the model A photo session. In addition, when the user selects the “Like” button, the auction server 10 adds 1 to the evaluation number of the model A, assuming that the evaluation of the model A has been performed. In addition, when the user selects “register favorite”, the auction server 10 requests a management server or the like that manages user information to add the model A to the user's favorite model of the terminal device 100. To do.

  Note that the auction server 10 may change information arranged on each of the screens W01 to W08 according to the user of the terminal device 100. For example, the auction server 10 displays buttons such as “view private items being exhibited” and “participate in a photo session” only when the user of the terminal device 100 is a predetermined paid member. Also good. Further, the auction server 10 may arrange a button for evaluating a model such as “Like” on the search result screen W06 shown in FIG.

[6. Processing procedure)
Next, the flow of distribution processing executed by the auction server 10 will be described with reference to FIGS. In the following description, the flow of an acceptance process for accepting registration of merchandise information from the seller among the processes executed by the auction server 10 will be described using FIG. 8, and the merchandise information will be distributed using FIG. 9. The flow of the distribution acceptance process for accepting the evaluation will be described.

[6-1. (Reception processing procedure)
FIG. 8 is a flowchart illustrating an example of a flow of reception processing executed by the auction server according to the embodiment. For example, the auction server 10 determines whether registration of product information has been accepted (step S101). When the auction server 10 accepts registration of the product information (step S101: Yes), the auction server 10 transmits the model information to the seller (step S102).

  In addition, the auction server 10 determines whether or not a model has been selected (step S103). If a model has been selected (step S103: Yes), the selected model is selected, that is, a request is made. Is notified (step S104). On the other hand, when the specific model is not selected, for example, when the seller selects the “anyone” button (step S103: No), the auction server 10 notifies the request to all models (step S105). ). Subsequently, the auction server 10 determines whether or not the model has acquired an image using the product (step S106).

  When the auction server 10 acquires an image in which the model uses the product (step S106: Yes), the image in which the model uses the product, that is, the exhibition image is registered as a photograph of the product (step S107), the reception process is terminated. In addition, when the model has not acquired the image using the product (step S106: No), the auction server 10 waits until acquisition. Moreover, when the auction server 10 does not accept the registration of the product information (step S101: No), the auction server 10 stands by until it is accepted.

[6-2. (Procedure for distribution acceptance processing)
FIG. 9 is a flowchart illustrating an example of a flow of a delivery reception process executed by the auction server according to the embodiment. For example, the auction server 10 determines whether or not a distribution request for requesting distribution of product information is received from the terminal device 100 (step S108). When the auction server 10 receives a distribution request from the terminal device 100 (step S108: Yes), the auction server 10 distributes the auction web page including the exhibition image to the terminal device 100.

  Subsequently, the auction server 10 determines whether an evaluation has been accepted (step S110). When the auction server 10 accepts the evaluation (step S110: Yes), the auction server 10 updates the evaluation of the model shown in the distributed exhibition image (step S111), and ends the process. On the other hand, when the auction server 10 does not receive the evaluation (step S110: No), the auction server 10 skips step S111 and ends the process. Moreover, when the auction server 10 does not receive the distribution request (step S108: No), the auction server 10 stands by until it is received.

[7. (Modification)
The auction server 10 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the auction server 10 will be described.

[7-1. (Registration process for registering a model)
In the processing described above, the auction server 10 manages model information registered in advance. Here, the auction server 10 may have a function of accepting model registration. In addition, at the time of selling a product, an exhibitor may prepare an exhibition image in which the model uses the product, or an image in which the seller himself uses the product to be listed may be registered. Therefore, when the auction server 10 obtains an exhibition image from an exhibitor, that is, when the exhibitor designates the exhibitor himself as a model, the auction server 10 distributes the exhibition image as a part of the product information and also exhibits the exhibitor. Registration processing for registering as a model may be executed.

[7-1-1. Example of registration process)
Hereinafter, the flow of the registration process will be described with reference to FIG. FIG. 10 is a diagram illustrating an example of a registration process executed by the auction server according to the embodiment. In the following description, a flow of processing for registering the exhibitor U02 as a new model A when the exhibitor U02 registers the exhibition image P01 using the product C01 as a model will be described. For example, the exhibitor U02 prepares an exhibition image P01 using the commodity C01 to be exhibited, and registers the commodity information and the exhibition image of the commodity C01 to be exhibited in the auction server 10a (Step S21).

  In such a case, the auction server 10a registers the exhibitor U02 as a new model A in the model information database (step S22). For example, when the model A registers the exhibition image P01, the auction server 10a requests the exhibitor U02 to register model information such as weight carefully. Then, the auction server 10a registers the model information input by the exhibitor U02 in the model information database 14 as the model information of the new model A.

  In addition, when the product information of the product C01 is requested from the terminal device 100, the auction server 10a distributes the auction web page including the acquired exhibition image to the terminal device 100 together with the product information of the product C01 (step S23). ). Further, when the auction server 10a receives the evaluation for the model A (step S24), the auction server 10a reflects the evaluation for the model A (step S25). For example, the auction server 10a updates the number of “likes” for the model A from “0” to “1”.

  In addition, the auction server 10a accepts designation of the model A from the seller U01 along with the registration of the product (Step S26). In such a case, the auction server 10a notifies the request to the exhibitor U02 of the product C01 that is the model A (step S27). Then, the exhibitor U02 takes a photograph that introduces the product exhibited by the exhibitor U01 in a predetermined studio or the like (step S28).

  As a result, when the auction server 10a is requested by the terminal device 100 for the product information of the product exhibited by the seller U01, the auction server 10a includes an exhibition image in which the seller U02 uses the product as a model A. The page is distributed to the terminal device 100 (step S29). In addition, when the product exhibited by the exhibitor U01 is awarded, the auction server 10a distributes a reward corresponding to the winning bid amount, the nomination fee, etc. to the exhibitor U02 which is the model A (step S30).

  As described above, when the auction server 10a shown in FIG. 10 receives registration of a product from the seller, the auction server 10a receives an exhibition image of a model introducing the product from the seller. In such a case, the auction server 10a distributes an exhibition image including information on a model shown in the exhibition image as a model designated by the exhibitor. Then, the auction server 10a registers the model shown in the accepted exhibition image, that is, the model designated by the user as a new model, and accepts designation for the registered model.

  For this reason, since the auction server 10a seamlessly realizes electronic commerce using a model and registration of the model, for example, the business cycle of the service provided by the auction server 10a can be promoted.

  Here, when the model shown in the exhibition image received from the exhibitor is the exhibitor himself, the auction server 10a registers the exhibitor as a model. Further, for example, when the seller prepares an exhibition image in which the friend of the seller uses the product, the auction server 10a that has received the exhibition image registers the friend of the seller as a new model. Become.

[7-1-2. Example of functional configuration of auction server 10a]
Next, an example of the functional configuration of the auction server 10a will be described using FIG. FIG. 11 is a diagram illustrating another example of the functional configuration of the auction server according to the embodiment. As illustrated in FIG. 11, the auction server 10 a includes a communication unit 11, a storage unit 12, and a control unit 13, similarly to the auction server 10 illustrated in FIG. 2. The control unit 13 further includes a model registration unit 24 in addition to the processing units 16 to 23 illustrated in FIG.

  The model registration unit 24 accepts model registration. For example, the product information reception unit 16 outputs the exhibition image to the image acquisition unit 20 when receiving the exhibition image in which the model uses the product together with the product information. As a result, the image acquisition unit 20 acquires the exhibition image registered by the seller as an exhibition image including information on the model specified by the model specified by the seller (that is, the seller or the friend of the seller). .

  Further, when the image acquisition unit 20 acquires the exhibition image, the model registration unit 24 requests the seller to input model information, and uses the input model information as model information of a new model. Register with. Further, the model registration unit 24 registers the model ID of the new model in the product information database 15 in association with the product that the exhibitor has submitted.

[7-1-3. (Registration procedure)
Next, the flow of registration processing executed by the auction server 10a will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of the flow of registration processing executed by the auction server according to the embodiment. For example, the auction server 10a determines whether or not a product information registration request has been received (step S201). When the auction server 10a receives a registration request for product information (step S201: Yes), the auction server 10a acquires product information from the seller (step S202).

  Then, the auction server 10a determines whether or not the exhibitor has acquired an exhibition image using the product (step S203). If acquired (step S203: Yes), the seller information is acquired. (Step S204), the exhibitor is registered as a new model (Step S205), and the process is terminated. On the other hand, when the exhibitor does not acquire an exhibition image using the product (step S203: No), the auction server 10a executes the reception process shown in FIG. 8 (step S206) and ends the process. To do. Moreover, when the auction server 10a has not received a registration request for product information (step S201: No), the auction server 10a stands by until it is received.

[7-2. About model recommendations)
The auction server 10 described above presents model information to the exhibitor, and accepts designation of the model. Here, the auction server 10 may propose a model according to the model information when presenting the model information to the exhibitor. For example, the auction server 10 may propose a model based on whether each model is a woman or a man, or the age of each model. In addition, the auction server 10 may propose a model corresponding to the evaluation level of each model to the exhibitor.

  Specific examples will be described below. For example, in the case illustrated in FIG. 1, when the auction server 10 accepts registration of product information from the exhibitor U01, the auction server 10 refers to the model information database 14 illustrated in FIG. 3 and compares the evaluation numbers of the models. Then, the auction server 10 presents the model information to the exhibitor U01 in descending order of the evaluation number. For example, the auction server 10 delivers a selection screen W01 in which model information is arranged in the order of model A, model B, and model C.

The auction server 10 may propose a model based on other information. For example, the auction server 10 may propose a model based on values such as the number of successful bids, the total amount of successful bids, the rate of increase in successful bid unit price, and the nomination fee. That is, the auction server 10 is arbitrary information as long as it is an index for the seller to select a model, such as how much each model is evaluated and how much the winning bid price increases when a model is designated. The model may be proposed using.

  In addition, the auction server 10 may propose a model based on the request on the model side. For example, the auction server 10 accepts registration of brands and products of clothes that the model A wants to introduce (use). And the auction server 10 may propose a model A to an exhibitor preferentially, when the brand clothes and goods which model A registered are exhibited.

  In the above-described example, when a specific model is not designated, the auction server 10 notifies all models and acquires an exhibition image in which one of the models introduces a product. However, the embodiment is not limited to this. For example, when a specific model is not designated, the auction server 10 selects a model for introducing a product based on the evaluation of each model, a request for each model, etc., and the selected model uses the product. The exhibition image may be acquired.

  Further, the auction server 10 may evaluate a model using a plurality of pieces of information, and may propose models in the order of evaluation. For example, it is predicted that the user who likes the product of the exhibition image likes the product registered in the watch list or the like rather than the evaluation of “Like!”. In addition, it is predicted that the user actually liked the product when he / she actually made a bid rather than registering the watch list. For example, the auction server 10 calculates a value for evaluating the model by weighting in the order of the number of bids, the number of registrations in the watch list, and the number of evaluations such as “Like!”, And according to the calculated value You may propose a model in order.

  In addition, the auction server 10 may accept a search for a model from the exhibitor using the item or the seller of the item as a key. For example, the auction server 10 may specify a model that introduces a product that is the same or the same type as the product to be listed, and may present information on the specified model to the seller. In addition, when the auction server 10 receives the attribute information indicating the attributes of the seller, such as the gender and body shape of the seller, the auction server 10 specifies a model that introduces the product exhibited by the seller indicated by the same or similar attribute information. The information on the model may be presented to the exhibitor. That is, the auction server 10 searches for a corresponding model according to the size, brand, seller's gender, body shape, etc., presents the searched model to the seller, and introduces the product from the presented models. You may accept the specification of the model to do.

[7-3. About evaluation)
The above-described auction server 10 accepts an evaluation such as “Like” for a model introducing a product, that is, an evaluation for an exhibition image. However, the embodiment is not limited to this. For example, the impression received by the successful bidder may differ between a product using a model and a product not using a model. Therefore, the auction server 10 may accept not only the exhibition information but also an evaluation such as “Like” for various product information such as the product itself to be exhibited, a photograph or description of the product, and the like. In addition, the auction server 10 may accept the number of bids for the product, the number of watch lists on the web page for electronic commerce of the product, the number of bookmarks, and the like as evaluations for the product information. And the auction server 10 may manage evaluation with respect to various product information for each model in which exhibition information is posted together with the product information, and may use the managed evaluation as an evaluation index for the model.

  Here, the auction server 10 described above may change the nomination fee for each model based on the model information and the value for evaluating the model. For example, the auction server 10 may calculate a value for evaluating a model using a plurality of model information, and update the nomination fee according to the calculated value. In addition, the auction server 10 may increase the ratio of the nomination fee when the number of successful bids, the total amount of successful bids, or the rate of increase in unit price of successful bids exceeds a predetermined threshold. In other words, the auction server 10 may change the reward or nomination fee for the model based on the model information or arbitrary information for evaluating the model.

  Further, the auction server 10 may change the ratio of the nomination fee of the model in accordance with not only the successful bid price and the number of sales of the product introduced by the model but also various evaluations on the product information. For example, the auction server 10 determines that the total amount of successful bids and the number of successful bids exceed a predetermined threshold, or the number of evaluations, the number of bookmarks, the number of watch lists, the number of bids, etc. for the product introduced by the model exceed a predetermined threshold. May increase the nomination fee ratio of the model.

  The auction server 10 also provides a fixed fee to be paid to a service provider that provides a model or auction service when providing an auction using a model, that is, a model designation fee that is a reward associated with the designation of a model. May be collected from the seller. In addition, the auction server 10 changes the model designation fee of the model that introduces the product based on arbitrary information about the product such as various evaluations on the product information and the exhibition information, the number of bookmarks, the number of watch lists, and the number of bids. May be. Note that the model designation fee may be distributed only to the service provider described above, or may be distributed to the service provider and the model.

  In addition, the auction server 10 may use a value for evaluating a model as information that can be viewed by each model. For example, the auction server 10 may replace the value for evaluating the model with a predetermined number of marks such as a heart mark, and notify the exhibitor and each model of the mark together with the model information.

  Here, the auction server 10 may use a part of the sales amount as a donation. In such a case, the auction server 10 may reflect the amount of the donation in the evaluation of each model. For example, the auction server 10 may increase the ratio of the nomination fee when the amount donated as a donation out of the total sales amount of a certain model exceeds a predetermined threshold.

[7-4. (Application to EC site)
In the above-described example, the auction server 10 performs electronic commerce of products in an auction format that accepts bids for products that the user has sent. However, the embodiment is not limited to this. That is, the various processes executed by the auction server 10 can be applied to a system that realizes an electronic commerce in an arbitrary form such as an EC site or an online shopping mall.

  For example, when a distribution system that provides an EC site accepts an item listing, it accepts specification of a model that introduces the accepted product, acquires an exhibition image in which the designated model introduces the product, and acquires the acquired exhibition image. It can be used to conduct electronic commerce of products. When such processing is executed, the distribution system may target the product actually introduced by the model, or may target the same product as the product introduced by the model. In addition to the number of “likes” and the number of sales, such distribution systems, for example, the number of times an item has been placed in an electronic cart, the number of registered watch lists, The number of bookmarks etc. can be used.

[7-5. About model reward)
In the above-described example, when the product is sold, the auction server 10 sets the product of the successful bid price of the product and the nomination fee as the amount of reward for the model. Here, the auction server 10 may distribute rewards using other revenue sources. For example, the auction server 10 may distribute a fee collected from a model fan club or a paying member who participates in a model photo shoot to each model based on a value for evaluating each model.
[7-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, the model information database 14 and the product information database 15 illustrated in FIG. 2 may be stored in a storage server or the like without being held by the auction server 10 and may receive access from the auction server 10 that performs processing. Further, the processing units 16 to 23 included in the control unit 13 illustrated in FIG. 2 may be divided into different server devices. In such a case, each server device operates in cooperation to form a distribution system that exhibits the same functions as the auction server 10 described above.

  Further, for example, the auction server 10 described above may not provide an auction service. For example, when the auction server 10 receives a distribution request for the product information from the server device on the front end side that provides the auction service, the auction server 10 distributes the product information registered in the product information database to the server device. It may operate as a server device.

[7-7. Hardware configuration)
Further, the auction server 10 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 13, for example. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that realizes the function of the auction server. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 500 (corresponding to the network N) and sends the data to the CPU 1100, and the data generated by the CPU 1100 via the communication network 500 to other devices. Send.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the auction server 10, the CPU 1100 of the computer 1000 implements the function of the control unit 13 by executing a program loaded on the RAM 1200. In addition, each data in the storage unit 12 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800. However, as another example, these programs may be acquired from other devices via a communication network.

[8. effect〕
As described above, the auction server 10 accepts registration of a product that is an object of electronic commerce. Then, the auction server 10 assigns information on a model for introducing a product, that is, exhibition information such as an exhibition image, to the product information. Thereafter, the auction server 10 distributes product information when performing electronic commerce of products.

  For this reason, the auction server 10 can easily realize differentiation of the exhibited products. For example, when a user sells a product without selecting a model, the user simply selects a model that introduces the product, and the product uses a display image that uses the product to display the product. be able to. As a result, the auction server 10 can realize differentiation of the product, and thus can realize an increase in the successful bid amount and the number of sales of the product. In addition, the auction server 10 can contribute the customer attraction of the model to the number of products sold, the sales price, the promotion of the commercial transaction cycle, and the like. As a result, the auction server 10 can promote a business model of commerce using the model.

  In addition, the auction server 10 presents model candidates to the exhibitor, and accepts designation of a model for introducing a product from among the model candidates. Then, the auction server 10 acquires product information including exhibition information, which is information when the model candidate accepting the specification introduces the product. For this reason, the auction server 10 can easily realize differentiation of products to be listed.

  In addition, when a specific model is not designated by the exhibitor, the auction server 10 notifies the model candidate of the product, and among the model candidates, any candidate introduces the exhibition information introducing the product. Get product information. For this reason, the auction server 10 can provide the exhibition information in which the model introduced the product even if the seller wants to introduce the model but does not know which model should be selected.

  Further, when the auction server 10a accepts product information including exhibition information such as an exhibition image when accepting registration of the product, the auction server 10a distributes the product information to which the accepted exhibition information is given, and converts the model into a new model. Register as For example, when the auction server 10a acquires the exhibition information that the seller himself uses the product as a model, the auction server 10a registers the seller of the product as a model. For this reason, the auction server 10a seamlessly fuses the process of registering a model with the listing of products using the specified model, and facilitates the registration of models from the general public and the expansion of models that introduce products. can do.

  In addition, the auction server 10a accepts designation for the registered model. For example, the auction server 10a gives the exhibition information of the model selected by the exhibitor among the registered models to the product information of the product exhibited by the exhibitor. For this reason, the auction server 10a can facilitate the registration of models from the general public and the expansion of models that introduce products.

  In addition, the auction server 10 receives an evaluation for the distributed product information. For example, the auction server 10 receives an evaluation for a model that introduced a product, such as exhibition information distributed as product information. For this reason, the auction server 10 not only acquires information serving as an index of the model's customer attraction, but also increases the customer attraction by various users evaluating models such as “Like”. Can be guided.

  The auction server 10 further manages information related to the received evaluation, information related to the sales price of the product, and information related to the number of sales of the product introduced by the model. For this reason, the auction server 10 can acquire the index of customer attraction using the sales result of the product introduced by each model.

  In addition, the auction server 10 calculates the amount of reward for the model based on information to be managed. For example, the auction server 10 changes the nomination fee that is the ratio of each reward distributed to the model among the winning bid prices based on the managed information. For this reason, the auction server 10 can implement | achieve the distribution of the reward according to the customer attraction of each model.

  In addition, the auction server 10 proposes a model that introduces a product to an exhibitor of the product based on information to be managed. For this reason, even when the user does not know which model should be selected, the auction server 10 realizes listing of products using the model and secures a charge collected when using the model and a model nomination charge. Can do.

  In addition, the auction server 10 proposes a model according to the received evaluation level to the exhibitor. For this reason, the auction server 10 can preferentially propose a model having a higher evaluation than other models, for example. Moreover, since the number of users who visit the auction can be expanded by using a product with a highly evaluated model, the auction server 10 can promote the cycle of electronic commerce using the model.

  In addition, when the auction server 10 receives the product information or the seller's attribute information from the seller of the product, the auction server 10 proposes a model related to the product information or the seller's attribute information as a model for introducing the product. For this reason, the auction server 10 can make the model selection by the exhibitor easier.

  In addition, the auction server 10 acquires an exhibition image in which a model using the product is photographed, and distributes the acquired exhibition image as part of the product information. For example, the auction server 10 distributes an exhibition image as information displayed together with a web page for performing a commercial transaction of products. For this reason, the auction server 10 can visually realize the differentiation of products.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

10, 10a Auction server 11 Communication unit 12 Storage unit 13 Control unit 14 Model information database 15 Product information database 16 Product information reception unit 17 Model information presentation unit 18 Designation reception unit 19 Notification unit 20 Image acquisition unit 21 Distribution unit 22 Evaluation reception unit 23 Reward Calculation Unit 24 Model Registration Unit

Claims (18)

A registration acceptance unit that accepts registration of products subject to electronic commerce;
A specification accepting unit that presents model candidates to the seller of the product, and accepts designation of a model for introducing the product from the model candidates ;
As information of the model to introduce the products, and giving unit to give the information of when the candidate of the model that the designation accepting unit has accepted the designation has to introduce the products to the commodity information,
When performing electronic commerce of the product, a distribution unit that distributes the product information to which the grant unit has attached the model information;
A distribution system characterized by comprising: When a specific model is not designated by the seller of the product, the product further has a notification unit for notifying the product candidate to the model candidate,
The distribution according to claim 1 , wherein the assigning unit assigns, to the product information, information when any of the model candidates introduces the product as the model information. system. A registration acceptance unit that accepts registration of a product subject to electronic commerce and accepts product information including information of a model that introduces the product;
A granting unit for giving information on a model for introducing the product to the product information;
When performing electronic commerce of the product, a distribution unit that distributes the product information received by the registration reception unit as the product information to which the grant unit has added the information of the model ;
A registration unit for registering a model registration accepting unit is to introduce the products in the product information has been accepted as a new model
A distribution system characterized by comprising: The distribution system according to claim 3 , wherein the registration unit registers an exhibitor of the product as the model. The said grant part gives the information on the model selected by the seller of the product among the models registered by the registration unit to the product information of the product exhibited by the seller. 5. The distribution system according to 3 or 4 . A registration acceptance unit that accepts registration of products subject to electronic commerce;
A granting unit for giving information on a model for introducing the product to the product information;
When performing electronic commerce of the product, a delivery unit that delivers the product information to which the grant unit has attached the information of the model;
As an evaluation for the product information distributed by the distribution unit, an evaluation reception unit that receives an evaluation for the model;
A management unit that manages, for each model, information related to the evaluation received by the evaluation receiving unit, information related to the sales price of the product, or information related to the number of sales of the product.
A distribution system characterized by comprising: The distribution system according to claim 6 , further comprising: a reward calculation unit that calculates an amount of reward for the model based on information managed by the management unit. The distribution system according to claim 6 , further comprising a suggestion unit that proposes a model for introducing the product to an exhibitor of the product based on information managed by the management unit. When the proposal unit receives product information or seller attribute information from the seller of the product, the proposal unit proposes a model related to the product information or the seller's attribute information as a model for introducing the product. The distribution system according to claim 8 . A registration acceptance unit that accepts registration of products subject to electronic commerce;
As information of a model to introduce the product, Tokushi preparative image and the with the model item objects appear, a deposition unit that applies to the product information,
When performing electronic commerce of the product, a distribution unit that distributes the product information to which the image acquired by the grant unit is attached;
A distribution system characterized by comprising: A distribution method executed by a distribution system,
A registration acceptance process for accepting registration of products subject to electronic commerce;
A designation accepting step for presenting model candidates to the seller of the product, and accepting designation of a model for introducing the product from the model candidates ;
As the information of the model that introduces the product, the granting step of giving the product information the information when the candidate for the model that received the designation in the designation receiving step introduced the product ,
A distribution method comprising: a distribution step of distributing the product information to which the model information is added in the granting step when performing electronic commerce of the product. On the computer,
Registration acceptance procedure for accepting registration of products subject to electronic commerce;
A designation acceptance procedure for presenting model candidates to the seller of the product, and accepting designation of a model for introducing the product from the model candidates ;
As the information of the model that introduces the product, a grant procedure that gives information to the product information when the model candidate that has received the designation in the designated acceptance procedure introduced the product ,
When performing electronic commerce of the product, a distribution program for executing a distribution procedure for distributing product information to which the model information is added in the grant procedure. A distribution method executed by a distribution system,
A registration acceptance process for accepting registration of a product subject to electronic commerce and accepting product information including information on a model that introduces the product;
A granting step for giving product information information of a model that introduces the product,
When performing the electronic commerce of the product, as the product information provided with the model information in the granting step, the delivery step of delivering the product information received in the registration accepting step;
A registration process for registering a model introducing the product as a new model in the product information received in the registration reception process;
Including a distribution method. On the computer,
A registration acceptance procedure for accepting registration of a product subject to electronic commerce and accepting product information including information on a model that introduces the product;
A granting procedure for giving product information information of a model that introduces the product;
When performing electronic commerce of the product, a delivery procedure for delivering the product information received in the registration acceptance procedure as product information provided with the model information in the grant procedure;
A registration procedure for registering a model introducing the product as a new model in the product information received in the registration acceptance procedure;
A distribution program characterized by causing A distribution method executed by a distribution system,
A registration acceptance process for accepting registration of products subject to electronic commerce;
A granting step for giving product information information of a model that introduces the product,
When performing electronic commerce of the product, a distribution step of distributing the product information to which the model information is added in the granting step;
As an evaluation for the product information distributed in the distribution step, an evaluation reception step for receiving an evaluation for the model,
A management process for managing, for each model, information related to the evaluation received in the evaluation receiving process, information related to the sales price of the product, or information related to the number of sales of the product.
Including a distribution method. On the computer,
Registration acceptance procedure for accepting registration of products subject to electronic commerce;
A granting procedure for giving product information information of a model that introduces the product;
When performing electronic commerce of the product, a delivery procedure for delivering product information to which the model information is attached in the granting procedure;
As an evaluation for the product information distributed in the distribution procedure, an evaluation reception procedure for receiving an evaluation for the model,
A management procedure for managing, for each model, at least one of the information related to the evaluation received in the evaluation receiving procedure, the information related to the sales price of the product, or the information related to the number of sales of the product
A distribution program characterized by causing A distribution method executed by a distribution system,
A registration acceptance process for accepting registration of products subject to electronic commerce;
As an information on the model that introduces the product, an image in which the model and the product are captured is acquired, and an imparting step that is given to the product information;
When performing electronic commerce of the product, a delivery step of delivering product information to which the image acquired in the granting step is provided;
Including a distribution method. On the computer,
Registration acceptance procedure for accepting registration of products subject to electronic commerce;
As information on the model that introduces the product, an image in which the model and the product are captured is acquired, and the grant procedure is given to the product information.
When performing electronic commerce of the product, a delivery procedure for delivering product information to which the image acquired in the granting procedure is delivered;
A distribution program characterized by causing

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