JP6438878B2 - Advertisement information provision system - Google Patents

Description

  The present invention relates to an advertisement information providing system, and more particularly to an advertisement information providing system that provides advertisement information about an item to the user when the item is delivered to the user.

In recent years, along with the spread of the Internet, it has become possible to purchase products at online sales sites, etc. in addition to actual stores, and purchasers can freely purchase purchasing methods that suit their lifestyles It has become selectable.
In particular, sales sites on the Internet do not require the establishment of physical stores, and individuals can easily sell products as long as they have a simple Internet environment and product storage location. The overall number of stores, including, is increasing year by year.
As a result, competition in the retail industry is intensifying, including both actual stores and sales sites.
Against this background, each store (including sales sites) is actively engaged in sales promotion activities such as direct mail from the perspective of how to improve sales or secure customers. .

As one of the prior arts related to sales promotion activities by stores as described above, a coordinate list providing system and program disclosed in Patent Document 1 have been proposed.
In the coordinate list providing system and program disclosed in Patent Document 1, after a customer purchases a product such as clothing at an actual store, information on the coordination of the purchased product is provided by distributing printed matter or sending an e-mail. The effect of sales promotion can be expected for products that can be coordinated.

JP 2013-210970

  However, the coordinate list providing system and program of Patent Document 1 promotes sales by distributing printed materials or sending e-mails at the timing when the purchaser immediately after purchasing a product at an actual store is uplifting. Although it is thought that the effect was aimed, as mentioned above, in recent years, purchase opportunities on the Internet have increased, and sufficient sales promotion effects have been achieved for purchasers who have purchased products on such sales sites. There was a problem that could not be obtained.

  The present invention has been made in view of the above-described problems, and is related to a purchase item at a timing at which a sales promotion effect can be expected even for a purchaser who purchased the item (product) on a sales site on the Internet. An object is to provide an advertisement information providing system for providing advertisement information.

In order to achieve such an object, an advertisement information providing system according to the present invention includes a user terminal operated by a user who purchases an item, a delivery staff terminal operated by a delivery staff who delivers an item purchased to the user, A management server that stores a delivery DB that manages the delivery status by the delivery person, and the delivery person terminal sends a delivery completion notification that the delivery person has delivered the purchased item to the user, And the delivery completion method information indicating how to deliver to the user when delivery of the delivery is completed, and the management server sends the delivery completion notification, delivery ID, and delivery Upon receiving the information completion process from the delivery person terminal, based on the delivery ID received, referring to the delivery DB, items purchased associated with the delivery ID Further Detecting the other items associated with the purchase item, extracts advertisement information including the detected item, at the transmission timing based on the contents of the delivery completion method, and transmits the extracted advertisement information to the user terminal .
In addition, according to the advertisement information providing system of the present invention, the delivery person terminal manages the delivery completion information and the delivery completion time information indicating when the delivery person has delivered the delivery to the user. When the management server refers to the information on the delivery completion method received from the delivery person in charge terminal and determines that the delivery completion method is based on the home delivery locker, the advertisement information is displayed after a predetermined time has elapsed from the delivery completion time. Is transmitted to the user terminal.
Further, according to the advertisement information providing system of the present invention, the management server includes a user DB that manages items and advertisement information that each user has set as favorites, an item DB that manages item information indicating the contents of the items, and , The advertisement information in which the item is used, the advertisement information, and the advertisement information DB that manages the evaluation information for the advertisement information are stored, and the advertisement information including the item detected based on the received delivery ID is not stored If it is determined, referring to the user DB, the item DB or the advertisement information DB, the advertisement information including the item set as the favorite by the user related to the received delivery ID, the advertisement information set as the favorite, or Highly evaluated advertisement information is extracted, and the extracted advertisement information is transmitted to the user terminal.

  Further, according to the advertisement information providing system of the present invention, the management server transmits, as advertisement information, information for purchase of each purchased item purchased or other items related to the purchased item to the user terminal. And

  Moreover, according to the advertisement information providing system of the present invention, the system further includes another user terminal operated by a user other than the user, and the user terminal or the other user terminal transmits the advertisement information to the management server. When the registration is received, the management server transmits the registered advertisement information to the user terminal.

  Further, according to the advertisement information providing system of the present invention, the item is clothing or a decoration, and when the management server receives the delivery completion notification, the usage example of the combination of the purchased item and other items is used as the advertisement information. It is characterized by transmitting the coordinate information which shows this to a user terminal.

  It should be noted that any combination of the above-described constituent elements, or those obtained by replacing the constituent elements and expressions of the present invention with each other among methods, apparatuses, systems, computer programs, recording media storing computer programs, and the like are also included in the present invention. It is effective as an embodiment of

  The present invention relates to a user terminal operated by a user who purchases an item, a delivery person terminal operated by a delivery person who delivers an item purchased by the user, and a management server for managing a delivery status by the delivery person When the delivery person receives a delivery completion notification from the delivery person terminal indicating that the delivery of the purchased item to the user is completed, the management server stores the purchase item or other item related to the purchase item. Since the advertisement information is transmitted to the user terminal, it is possible to provide advertisement information related to the purchased item at a timing at which a sales promotion effect can be expected even for a user who purchased the item at a sales site on the Internet. .

It is a figure which shows the structure of the advertisement information provision system in embodiment of this invention. It is a figure which shows the structure of the user terminal in embodiment of this invention. It is a figure which shows the structure of the management server in embodiment of this invention. It is a figure which shows an example of the data structure which user DB in embodiment of this invention manages. It is a figure which shows an example of the data structure which item DB manages in embodiment of this invention. It is a figure which shows an example of the data structure which coordinate DB manages in embodiment of this invention. It is a figure which shows an example of the data structure which delivery DB in embodiment of this invention manages. It is a figure which shows the structure of the delivery person in charge terminal in embodiment of this invention. In embodiment of this invention, it is a sequence chart which shows the flow of registration operation | movement to the favorite / browsing history / purchase history of an item in a sales site by a user. In embodiment of this invention, it is a sequence chart which shows the flow of operation | movement when a user registers an item into a favorite and purchase log | history in a real shop. It is a sequence chart which shows the flow of registration operation | movement of the coordination information in embodiment of this invention. It is a sequence chart which shows the flow of registration operation | movement of the coordination information in embodiment of this invention. It is a sequence chart which shows the flow of the purchase operation of the item by the user in embodiment of this invention. It is a sequence chart which shows the flow of provision operation | movement of the coordination information by the advertisement information provision system in embodiment of this invention. It is a sequence chart which shows the flow of provision operation | movement of the coordination information by the advertisement information provision system in embodiment of this invention. In embodiment of this invention, it is a figure which shows an example of the coordination information displayed on a user terminal.

<Overview>
In the advertisement information providing system according to the embodiment of the present invention, when a user purchases an item (product, product) on a sales site or the like such as the Internet and then delivered to the user, the delivery is performed. Advertisement information related to the purchased item is transmitted to the terminal of the user.
Thereby, the sales side of the said other item can expect the sales promotion effect of the said other item.
Although the kind of said item is not specifically limited, Hereinafter, in this Embodiment, let the said item be clothes or a decoration as an example.
In addition, the advertisement information is advertisement information of the purchase item or other items related to the purchase item, and the content thereof is not particularly limited. However, as an example, a plurality of items including at least one of these items will be described below. The description will be made assuming that the coordinated example in which the combination of clothes or decorations is shown is the coordinated information.

<Configuration>
(1) Overall Configuration of Advertisement Information Providing System FIG. 1 is a diagram showing a configuration of an advertisement information providing system in an embodiment of the present invention.
The advertisement information providing system is connected to a user terminal 10 that can be operated by a delivery destination user or other users of a delivery item and can transmit and receive information, and is connected to the user terminal 10 via the network 100. A management server 20 that transmits the coordination information to the user terminal 10 based on the delivery status of the delivery item, and a delivery officer terminal 30 that is operated by a delivery officer who is actually in charge of delivery of delivery items to the user. It is configured.
The advertisement information providing system in the present embodiment transmits a delivery completion notification to the management server 20 using the delivery person terminal 30 when the delivery person delivers the item purchased by the user to the user. When the management server 20 receives the delivery completion notification, the management server 20 transmits coordinate information indicating a coordinate example including the purchase item as advertisement information to the user terminal 10 and promotes other items included in the coordinate example. It is intended to be effective.
Hereinafter, detailed configurations of the user terminal 10, the management server 20, and the delivery person terminal 30 will be described.

(2) Configuration of User Terminal 10 The user terminal 10 is an information processing apparatus operated by a user who is a delivery destination of purchased items or other users, and is a mobile terminal such as a smartphone, a mobile phone, a PDA, or a PHS. Or PC.
When the purchase item addressed to the user is delivered, the user terminal 10 receives the coordinate information from the management server 20 and displays it. The user browses clothes and the like shown in the coordination information and considers the next purchase.

In addition, the user can use the user terminal 10 to access a sales site on the Web managed by the management server 20 to browse and purchase items.
Since the method of accessing the sales site, acquiring information, and purchasing items is the same as the conventional processing such as purchase in an Internet shop, detailed description thereof is omitted.

  In addition, the user uses the information reading unit 16 of the user terminal 10 to read the code information attached to the item displayed in the actual store, and transmits the read code information to the management server 20 for recording. Thus, the item can be registered as a favorite item.

In the present embodiment, it is assumed that the user participates in a coordinate information sharing service.
Coordinate information sharing service refers to a coordinate example in which a plurality of clothes or ornaments proposed by each user himself / herself is combined and registered in the management server 20 using the user terminal 10 so that other users can view it. Together with this, it is a service in which coordinate information proposed by other users is browsed and the coordinate information is shared by a plurality of users.
Users can view other users' coordinate information, and if there is an item they like in the coordinate example shown in the coordinate information, they can know where the used item is sold, etc. Can be purchased.
In addition, the coordinate information registered in the coordinate information sharing service is transmitted to the user terminal 10 of the user when the delivery of the purchased item to the user is completed as described above.

FIG. 2 is a diagram showing a configuration of the user terminal 10 in the embodiment of the present invention.
As shown in the figure, a user terminal 10 includes a control unit 11 configured by a CPU and the like to control the operation of the entire user terminal 10, and an information storage unit 12 that stores input information, information received via a network 100, and the like. A communication unit 13 that transmits and receives information via the network 100, a display unit 14 that includes a display and displays information on a screen, an operation unit 15 that includes keys and inputs information, and a camera. And an information reading unit 16 that reads code information such as a barcode, and an imaging unit 17 that includes a camera or the like and has an imaging function.
The display unit 14 and the operation unit 15 may be integrated into a touch panel having both functions.

(3) Configuration of the management server 20 The management server 20 is a server device managed by a management business operator that distributes the coordinate information at the time of completion of the delivery, and as described above, the delivery status of deliverables to the user When the delivery of the delivery item is completed, the coordinate information is delivered to the user terminal 10.
In addition, the management server 20 accumulates Web pages of item sales sites operated by the management company, distributes the Web pages to the user terminal 10 in response to a request, and performs settlement processing from the user terminal 10. It functions as a Web server that accepts.
When a user purchases an item at the sales site using the user terminal 10, the purchased item is delivered to the user, and as described above, coordinate information is transmitted when the delivery is completed.

FIG. 3 is a diagram showing the configuration of the management server 20 in the embodiment of the present invention.
As shown in the figure, the management server 20 is composed of a CPU or the like, and controls the operation of the management server 20 as a whole, an information storage unit 22 that stores the Web page and various databases of the sales site, and the network 100. And a communication unit 23 that transmits and receives information via the network.

  As shown in the figure, the information storage unit 22 includes a user database (DB) 221 for managing user information, an item database (DB) 222 for managing item information, and a coordinate database (DB) 223 for managing coordinate information. A delivery database (DB) 224 for managing the delivery status of items (delivery items) purchased by the user at a sales site or the like is stored.

Furthermore, in addition to each of the above databases, the information storage unit 22 stores information related to the coordinate information sharing service, which is not shown.
The information related to the coordinate information sharing service includes information on the Web page for displaying the coordinate information in addition to the coordinate information itself.

One of Web pages for displaying the coordinate information is My Page.
The My Page is a page created for each user who participates in the coordinate information sharing service, and shows profile information such as the name of each user, the number of follow / followers in a so-called SNS (Social Networking Service), and the like.
In addition, coordination examples proposed by each user are also posted on the My Page.
For example, as a coordination example, an image or the like in which a model wears clothes or decorations is displayed.
Furthermore, information on each piece of clothing or decoration (item), for example, a name, an image, a size, a price, a brand name, or the like is shown on the My Page. Each item's information is associated with the URL of a purchase page on the item sales site. For example, by selecting the name or image of the item, the page for purchasing each item is transferred. Is possible.
When the user makes a request to acquire another user's My Page to the management server 20 using the user terminal 10, the management server 20 transmits the other user's My Page to the user terminal 10.
When receiving the My Page, the user terminal 10 displays it on the display unit 14. The user looks at the coordinate example displayed on the My Page, considers the purchase of items used in combination with the coordinate example, and purchases on the purchase page above if purchase is desired. Procedures can be performed.

Further, the information storage unit 22 stores the Web page of the sales site, the coordination information registered by the user, the information about the sales site such as the purchase history, and other various types of information in association with the information specifying each information. doing.
In response to the acquisition request from the user terminal 10, the management server 20 also transmits the above information.

Hereinafter, each of the databases 221 to 224 stored in the information storage unit 22 will be described.
FIG. 4 is a diagram showing an example of a data configuration managed by the user DB 221 in the embodiment of the present invention.
The user DB 221 is a database that manages user information related to the user.
As shown in the figure, the user DB 221 manages various information in association with a unique user ID for identifying each user.

  In the example shown in FIG. 4, the user DB 221 includes the user's name, e-mail address, address to which the delivery is to be delivered, and other personal information (for example, gender, height, phone number, and affiliation (workplace, school) Etc.), favorite items set as favorites by the user among items sold at sales sites and actual stores, purchase histories at user sales sites or actual stores, browsing histories at user sales sites, and users Coordinate information registered by the user and favorite coordinate information that is coordinate information of other users set by the user as favorites is managed in association with the user ID of each user.

  In the item “favorite item” in the user DB 221, the item ID of an item registered as a favorite among items sold at a sales site or an actual store by the user using the user terminal 10 is recorded.

  In the item “purchase history” in the user DB 221, an item ID of an item actually purchased among items sold at a sales site or an actual store by the user using the user terminal 10 is recorded.

  In the item “browsing history” in the user DB 221, an item ID of an item posted on a page viewed by a user on the sales site using the user terminal 10 is recorded.

In the item “coordinate information” in the user DB 221, a coordinate ID that identifies coordinate information registered in the management server 20 by the user using the user terminal 10 is recorded.
This coordinate information is information that includes the image of the model wearing one or more items such as clothes and decorations, as well as the content description of the coordinate, the image of each item, and the content description. The information is stored in the information storage unit 22 in association with the ID.

In the item “favorite coordinate information” in the user DB 221, coordinate IDs of coordinate information of other users registered as favorites are recorded.
Here, an operation for registering the coordinate information of another user as a favorite will be briefly described.
When the user terminal 10 is displaying the coordinate information of another user on the display unit 14, when the “favorite” button provided on the display screen is pressed by the operation of the operation unit 15 by the user, The coordinate ID of the coordinate information and the user ID of the browsing user are transmitted to the management server 20.
Upon receiving the coordinate ID, the management server 20 registers the received coordinate ID in the “favorite coordinate information” item of the user DB 221 in association with the received user ID.

FIG. 5 is a diagram showing an example of a data configuration managed by the item DB 222 in the embodiment of the present invention.
The item DB 222 is a database that manages information (item information) of items that a user posts on a My Page together with a coordination example in association with a unique item ID that identifies each item.

In FIG. 5, as the item information, the item name, the URL of the item image, the item attribute information, the URL of the Web page that individually introduces the item (item URL), the item content information, and the like are illustrated.
The item attribute information includes the item usage layer (for men, women, and children), the ID of the brand to which the item belongs (brand ID), the ID of the parent category to which the item belongs (parent category ID), the item ID of the child category to which the item belongs (child category ID), size, ID of the country in which the item is manufactured (sold) (country ID), price, currency unit of the price, current sale price (discount price), and the like. .
The information storage unit 22 stores item images (including thumbnail images) of each item as item information in association with the item ID.

The parent category has a multilayer structure including one or more child categories.
For example, the parent category “tops” includes child categories “T-shirts”, “cut-and-sew”,..., And the category to which the item belongs is subdivided as parent category → child category.
Further, in the present embodiment, as described above, the item category has a two-layer structure of a parent category and a child category, but is not limited to this, and may have a one-layer structure. It may be a structure of layers or more.

The item information is input and transmitted by a terminal (not shown) such as a PC operated by a management company that can be connected to the network 100, and is registered in the item DB 222.
In addition, the management server 20 (control unit 21) functions as a so-called crawler, circulates a website on which item information is posted, acquires item information from the circulated website, and acquires an information storage unit 22 (item DB 222). ) Can also be configured to be registered.
In this case, the management server 20 periodically selects a preset URL and a website linked to the URL (for example, a brand company or store website (including an EC site) of a seller / manufacturer of items). The newly created Web page and the updated Web page are acquired, and the acquired Web page is stored in the information storage unit 22.
Then, the management server 20 analyzes the stored Web page, extracts each item (text information, image, etc.) constituting the item information, and registers it in the item DB 222 or the like.
In addition, the management company contacts the brand company or the store side in advance, and publishes code information corresponding to the item ID (image such as text, barcode, 2D code, etc.) on its own or its own store's web page. It is preferable to keep them.

FIG. 6 is a diagram showing an example of a data configuration managed by the coordinate DB 223 in the embodiment of the present invention.
The coordinate DB 223 is a database that manages coordinate information registered by the user in the coordinate information sharing service.
In the coordinate DB 223, each coordinate information is managed in association with a unique coordinate ID.

As shown in the figure, as coordinate information managed in the coordinate DB 223, for example, the state of the coordinate information (whether it is disclosed on the Web), the item ID of the item used in the coordinate example, and the coordinate example The body (text information) to be described is included.
As shown in the figure, each coordinate ID is associated with the user ID that provided the coordinate information of the ID, and the coordinate DB 223 manages from which user each coordinate information is provided.
Further, as shown in the figure, the coordinate DB 223 manages the history of evaluations (“Like”, “Comment”, “Favorite”) for the coordinate example in association with each coordinate ID.
This evaluation history is composed of, for example, the user IDs of other users who have evaluated the coordinate information, evaluation details, and evaluation times.

FIG. 7 is a diagram illustrating an example of a data configuration managed by the delivery DB 224 according to the embodiment of this invention.
The delivery DB 224 is a database that manages delivery status information (delivery information) when an item purchased by a user at a sales site on the network 100 is delivered to the user.
As shown in the figure, the delivery DB 224 includes a delivery destination user ID that is a user ID of a delivery destination user, a delivery item ID that is an item ID of an item to be delivered (delivery item), and a delivery completion time of the delivery item. A delivery completion method indicating how to deliver the delivery to the user when delivery of the delivery is completed, and coordinated information transmission history indicating a transmission history of the coordinated information, for each delivery ID issued for each delivery It is managed in association.

  When the user purchases an item at the sales site using the user terminal 10, the control unit 21 of the management server 20 issues a delivery ID, and the item ID of the purchased item and the user ID of the user who purchased the item Are recorded in the delivery DB 224 in association with the issued delivery ID.

Thereafter, when the purchase item is delivered to the user as a delivery item, the delivery person uses the delivery person terminal 30 to send a delivery completion notice to the management server 20 to indicate that the delivery has been completed. Report.
The management server 20 receives the delivery completion notification, and information on the time when the delivery is completed and how to deliver the delivery to the user (for example, “delivery to home” or “delivery to home delivery locker”). Recorded in the items of “delivery completion time” and “delivery completion method” in the DB 224.
And if the management server 20 transmits coordinate information with respect to the user terminal 10 of the user who completed delivery of a delivery thing, it will write the log | history in "coordinate information transmission log | history".

(4) Configuration of Delivery Person Terminal 30 When the user purchases an item at the sales site, the management company requests the delivery business of the mail business or the home delivery business to deliver the item.
The delivery person terminal 30 is an information processing apparatus that is operated by a delivery person who is actually in charge of delivery work in the delivery company. Vehicle-mounted device mounted on

FIG. 8 is a diagram showing a configuration of the delivery person terminal 30 in the embodiment of the present invention.
As shown in the figure, the delivery person terminal 30 includes a control unit 31 that is configured by a CPU or the like and controls the operation of the entire delivery person terminal 30, and stores input information, information received via the network 100, and the like. An information storage unit 32, a communication unit 33 that transmits and receives information via the network 100, a display unit 34 that includes a display and displays information on a screen, and an operation unit 35 that includes keys and the like and inputs information. And is configured.
Note that the display unit 34 and the operation unit 35 may be integrated into a touch panel having both functions.
Further, the control unit 31 has a function of measuring the current time, and measures the time (time) when delivery of the delivery item to the user is completed.

  When the delivery work for the delivery addressed to the user is completed, the delivery person sends a delivery completion notice to the management server 20 using the delivery person terminal 30 to report that the delivery is completed.

<Operation>
(1) Registration Operation to Favorite / Browsing History / Purchase History of Items at a Sales Site by a User As described above, a user can use the user terminal 10 to access an item sales site and purchase an item. it can.
FIG. 9 is a sequence chart showing a flow of an operation for registering an item in a favorite / browsing history / purchasing history of a user at a sales site in the embodiment of the present invention.
Hereinafter, the description will be made along this drawing.

  First, when a user operates the operation unit 15 of the user terminal 10 to request the management server 20 to access an item sales site (step S101), the management server 20 is stored in the information storage unit 22. A Web page constituting the sales site is transmitted to the user terminal 10 (step S102).

When receiving the Web page, the user terminal 10 displays it (step S103).
On the Web page of the sales site, an item image, an explanation thereof, and the like are posted, and an item ID for specifying the item is included.
When the user is interested in an item displayed on the Web page or plans to purchase it, the user terminal 10 is used to select a “favorite” icon or “ The item is designated as a “favorite item” by clicking a “favorite” button (step S104).
When the item is designated (step S104 / Yes), the user terminal 10 requests the management server 20 to designate the item as a favorite, and the item ID associated with the item and the user are designated. Is transmitted (step S105).
When receiving the item ID from the user terminal 10 together with the request, the management server 20 registers the item ID in the “favorite item” of the user DB 221 in association with the user ID of the user (step S106).

When the user purchases an item displayed on the Web page, the user clicks on a purchase icon or a purchase button corresponding to the item on the Web page using the user terminal 10, and the item is displayed. Is requested (step S107).
When the purchase of the item is requested (step S107 / Yes), the user terminal 10 requests the management server 20 to purchase the item, and the item ID associated with the item and the user of the user The ID is transmitted (step S108).
When the management server 20 receives a purchase request for the item from the user terminal 10, the management server 20 performs the purchase process for the item such as credit card withdrawal (step S 109), and the item ID is stored in the “purchase history” of the user DB 221. Registration is performed in association with the user ID of the user (step S110).
This is the end of the operation.

  Moreover, whenever the user browses the item posting page on the sales site using the user terminal 10, the management server 20 sets the item ID of the item posted on the page to the user ID of the user in the user DB 221. Correspondingly, it registers in “browsing history”.

  As described above, the management server 20 sets the item ID of the item posted on the sales site to the user ID of the user corresponding to the item “favorite item”, “purchase history”, or “viewing history” in the user DB 221. By registering them in association with each other and then transmitting coordinate information including items of high interest to the user to the terminal 10 of the user, the management company side can expect a high advertising effect.

(2) Registration Operation to Favorite / Purchase History in Real Store by User As described above, the user uses the user terminal 10 to register items sold in the actual store as favorites or register them in the purchase history. You can do it.
In the actual store, a code information recording medium in which code information for identifying the item is recorded is attached to the item, and the user uses the information reading unit 16 of the user terminal 10 to record the code information on the code information recording medium. The recorded code information can be read and transmitted to the management server 20, and the item ID corresponding to the “favorite item” or “purchase history” in the user DB 221 can be registered.

The code information recording medium may be, for example, a tag attached to an item sold in a store or the like, or an article (panel, poster, pedestal, etc.) placed corresponding to the item in the store. May be. In this case, barcodes, two-dimensional barcodes, characters, figures, etc. are printed on these tags and other articles as code information associated with the item identification information (item ID) in a one-to-one manner. It is recorded.
The information reading unit 16 of the user terminal 10 reads the code information using an optical scanner function. The information reading unit 16 may read the entire item or a part of the shape itself, and recognize the code information based on the shape.
The code information recording medium may be an information recording medium such as an electronic tag capable of near field communication. In this case, code information for specifying an item is written in the electronic tag, and the information reading unit 16 reads the code information from the code information recording medium using the short-range wireless communication function.

FIG. 10 is a sequence chart showing an operation flow when the user registers an item in the favorite / purchase history at the actual store in the embodiment of the present invention.
Hereinafter, the description will be made along this drawing.

First, the user visits an actual store that sells items.
Therefore, the user uses the information reading unit 16 to read the code information associated with the item from the code information recording medium of the item of interest or to be purchased (step S201 / Yes).
Next, the user operates the operation unit 15 to input information indicating that the item corresponding to the read code information is designated as a favorite by clicking an icon or button displayed on the display unit 14. (Step S202).
When the item is specified (Step S202 / Yes), the control unit 11 refers to the conversion table stored in the information storage unit 22 in advance, and converts the code information into an item ID (Step S203).
Next, the communication unit 13 requests the management server 20 to register the item as a favorite, and transmits the converted item ID and the user ID of the user (step S204).
When the management server 20 receives the request for favorite registration together with the request from the user terminal 10, the management server 20 registers the received item ID in the “favorite item” of the user DB 221 in association with the user ID (step S 205).

Further, when the user purchases an item sold in the actual store, the user terminal 10 is used to read the code information of the item from the code information recording medium attached to the item (step S206). / Yes).
Next, the user operates the operation unit 15 and clicks an icon or button displayed on the display unit 14 to register an item corresponding to the read code information in the management server 20 as a purchase item. Information to that effect is input (step S207).
When the information is input (step S207 / Yes), the control unit 11 refers to the conversion table stored in the information storage unit 22 in advance and converts the code information into an item ID (step S208).
Next, the communication unit 13 requests the management server 20 to register the item purchased at the actual store in the purchase history to the management server 20 and transmits the converted item ID and the user ID of the user. (Step S209).
When receiving the registration request or the like from the user terminal 10, the management server 20 registers the item ID in the “purchase history” of the user DB 221 (step S210).
This is the end of the operation.

  As described above, the user terminal 10 reads the code information of the item displayed in the actual store, converts the code information to the item ID, and transmits the item ID to the management server 20. The item ID is “favorite item” or “ By registering in association with the user ID of the user corresponding to the item “Purchase History”, and then sending coordinate information including items of high interest to the user to the terminal 10 of the user, It is possible to expect a high advertising effect.

In the above embodiment, the user terminal 10 converts the code information read by the information reading unit 16 into an item ID, transmits it to the management server 20, and registers it.
In addition, the user terminal 10 may be configured to transmit the read code information to the management server 20 as it is, and the management server 20 converts the code information received from the user terminal 10 into an item ID and registers it.
In this case, the management server 20 performs conversion processing from the code information received from the user terminal 10 to the item ID based on the conversion table stored in advance in the own device, and the item ID is converted to “favorite” in the user DB 221. Register in the item "item" or "purchase history".

(3) Coordinate Registration Operation by User As described above, the user can register coordinate information shared with other users in the coordinate information sharing service in the management server 20 using the user terminal 10.
The registration of the coordinate information can be performed by all users (including other users) participating in the coordinate information sharing service.

FIGS. 11 and 12 are sequence charts showing the flow of the coordinate information registration operation in the embodiment of the present invention.
The coordinate information registration operation will be described below with reference to the drawings.

First, the user acquires an image of a coordinate example using the user terminal 10 (step S301).
As the acquisition method, for example, the user uses the photographing unit 17 of the user terminal 10 to photograph a person wearing an item as a coordinate example and obtain the image.
The user terminal 10 temporarily stores the captured image of the coordinate example in the information storage unit 12 (step S302).

Next, the user presses a predetermined button on the display unit 14 using the operation unit 15 and inputs information indicating that the image of the coordinate example once stored is registered (step S303).
Then, the user terminal 10 associates the user ID of the user with the image of the coordinate example and transmits the image to the management server 20 (step S304).

When the management server 20 receives the image of the coordinate example together with the user ID from the user terminal 10, the management server 20 issues a unique coordinate ID to the received image (step S305) and receives the issued coordinate ID together. The user ID is registered in the user DB 221 in association with the user ID (step S306).
At this time, the management server 20 stores the received image of the coordinate example in the information storage unit 22 as coordinate information in association with the issued coordinate ID (step S306).
Here, the newly registered coordinate information is not yet disclosed on the Web, and the item information linking described later has not been completed, so it is registered in the information storage unit 22 in the “draft” state.

Thereafter, the user uses the operation unit 15 to display the coordinate information management screen (step S307). When the user presses a predetermined button on the coordinate information management screen, the user terminal 10 has the above-mentioned state of “draft”. A request for acquiring coordinate information is transmitted to the management server 20 (step S308).
When receiving the information acquisition request from the user terminal 10, the management server 20 reads out the coordinate information whose status is “draft” from the information storage unit 22 and transmits it to the user terminal 10 (step S 309).

When the user terminal 10 receives the coordinate information in the “draft” state from the management server 20, the user terminal 10 displays an edit screen on which the coordinate information is displayed on the display unit 14 (step S310).
On the editing screen, a text information input field for coordinate information is provided.
The user uses the operation unit 15 to input text information related to the coordinate information in the input field on the edit screen (step S311).
For example, the contents input here are the text describing the contents of the coordinate information, the gender, height, size, etc. of the model to be coordinated or the model in the image.

Next, the user uses the operation unit 15 to input information on the item used for the coordinate information, that is, information on each piece of clothing and accessories worn by the model in the coordinate example.
Specifically, the user uses the operation unit 15 to input a search condition in the search condition input field provided on the editing screen (step S312).
The search conditions input here include, for example, item ID, item name, usage layer (male, female, child), sales price, type, brand name, size, brand product number, price type (whether it is a sale product) Etc.

Next, the user terminal 10 transmits the input search condition information to the management server 20 (step S313).
When the management server 20 receives the search condition information from the user terminal 10, the management server 20 refers to the item DB 222 and extracts one or more item information that matches the search condition (step S314), and extracts the extracted item information from the user terminal. 10 (step S315).
The item information transmitted here includes an image of the item, various information, and an item ID.

When receiving the item information from the management server 20, the user terminal 10 displays the received item information on the display unit 14 as a search result (step S316).
Here, when the user uses the operation unit 15 to select an item used for the coordinate example from among one or more displayed items (step S317), the item ID of the selected item is currently being edited. The coordinate information of the coordinate information is transmitted to the management server 20 (step S318).

  When receiving the item ID or the like from the user terminal 10, the management server 20 registers the received item ID in the item “item ID” of the coordination DB 223 in association with the received coordination ID (step S319).

Thus, whenever the user selects an item used in the coordination example using the user terminal 10, the management server 20 associates the item ID with the coordination information and registers it in the coordination DB 223.
After the above item selection is repeated and the selection of the last item is completed (step S320 / Yes), when the user operates the operation unit 15 and presses a button indicating that editing is complete, editing is in progress. The information indicating that the edited coordinate information has been edited is transmitted to the management server 20 together with the corresponding coordinate ID and the edited coordinate information (step S321).
Upon receiving the editing completion information from the user terminal 10, the management server 20 updates the item of “situation” in the coordination DB 223 from “draft” to “public” for the coordinate information of the coordinate ID received together, and receives both The coordinated information is stored in the information storage unit 22 in a state where it can be disclosed on the network 100 (step S322).
This completes the coordinate information registration operation.

Coordinate information registered as described above is posted on the user's My Page participating in the coordinate information sharing service, and other users participating in the same manner can use the user terminal 10 to manage the server. By making an acquisition request to 20, it is possible to receive the My Page and to view the coordinate information posted on it.
The coordinate information includes images of models wearing items such as clothes, as well as images of the individual items and explanations of their contents, and other users who viewed them used it in their favorite coordinate examples. It is possible to easily know where the item being sold is sold and so on, and it can be easily purchased.

In addition, when viewing the coordinate information proposed on the My Page, the other user operates the operation unit 15 of his / her user terminal 10 to evaluate the coordinate information (“like”, “ Comments ”and“ Favorites ”) can be transmitted to the management server 20 together with the coordinate ID of the coordinate information.
When the management server 20 receives the evaluation information, the management server 20 writes the contents and the number of times of the evaluation information in the “Like”, “Comment”, and “Favorite” items of the coordination DB 223.
In this way, the management server 20 is configured to manage how well each coordinate information is popular with other users.

  As described above, the user uses the user terminal 10 to search for information on the item used in the coordination example, and registers the searched item information in association with the image or the like of the coordination example in the management server 20. Therefore, the user can provide his / her recommended coordination example with a very simple operation.

In the embodiment described above, item information is acquired by inputting a keyword or the like in the search condition input field. However, item information may be acquired by other methods.
For example, the information reading unit 16 of the user terminal 10 may be used to acquire item information associated with coordinate information by reading a barcode or the like printed on a tag attached to the item. .

In the embodiment described above, the user uses the item search function by the management server 20 to acquire item information from the management server 20 and creates coordinate information. It can also be created.
For example, the user acquires item information including an image of an item or the like from the management server 20 using the user terminal 10 as described above, and inputs a recommended comment about the item using the acquired item information. A review of the item may be transmitted to the management server 20 as advertisement information and registered.

  In the embodiment described above, the purchaser's user has registered the coordinated information as one of the advertisement information in the management server 20, but the management company, the company that manufactures and sells the item, and the store An employee or the like uses a PC or a mobile terminal connected to the network 100 to acquire item information from the management server 20 as described above, create advertising information such as a company item, and register it in the management server 20 Can do.

(4) Item Purchase Operation by User at Sales Site FIG. 13 is a sequence chart showing a flow of item purchase operation by the user in the embodiment of the present invention.
Hereinafter, the operation of the advertisement information providing system when the user purchases an item at the sales site will be described with reference to FIG.

As described above, the user can use the user terminal 10 to access the item sales site managed by the management server 20 and purchase the item.
When purchasing an item, the user first accesses the management server 20 using the user terminal 10 and transmits a request for acquiring a Web page for purchasing an item on the sales site (step S401).
When the management server 20 receives an acquisition request for a Web page for purchasing the item from the user terminal 10, the management server 20 transmits the corresponding Web page to the user terminal 10 (step S402).
When receiving the acquisition request for the Web page for purchasing the item, the user terminal 10 displays it on the display unit 14 (step S403).

Next, the user operates the operation unit 15 to input information indicating that an item posted on the page is to be purchased by pressing a purchase button provided on the page (Step S1). S404).
Then, the user terminal 10 transmits information indicating that the item is to be purchased to the management server 20 together with the user ID of the user and the item ID of the item for which the purchase has been determined (step S405).

When the management server 20 receives information indicating that the item is to be purchased from the user terminal 10, the management server 20 performs a settlement process (step S406).
Since this payment processing is the same processing as a general Internet sales site such as communication with a payment server of a credit card company, the details thereof are omitted.

Next, the management server 20 performs delivery arrangement processing for the purchased item.
The management server 20 issues a delivery ID for the item purchase by the user and registers it in the delivery DB 224 (step S407).
At this time, the management server 20 associates the user ID of the user who purchased the item with the item ID of the purchased item in association with the delivery ID, and “delivery destination user ID” and “ Each item is registered in the item “delivery item ID” (step S407).
Then, the management server 20 extracts information on the user and purchase item from the user DB 221 and the item DB 222, and details information on the delivery work of the item (including the name, address, delivery ID, etc. of the user). Is generated (step S408), and is transmitted to a server or terminal of a delivery company (not shown) (step S409), and a delivery service is requested from the delivery company.
This completes the operation of the advertisement information providing system when the user purchases an item at the sales site.

(5) Coordinate Information Providing Operation FIGS. 14 and 15 are sequence charts showing the flow of coordinate information providing operation by the advertisement information providing system in the embodiment of the present invention.
Hereinafter, along with this figure, description of the provision operation | movement of the coordination information using the delivery completed delivery is advanced.

When the delivery company receives information on the detailed contents of the delivery service from its own terminal (not shown) or the like, the delivery company informs the delivery person in charge of the delivery work of the contents (including the delivery ID).
The person in charge of delivery actually carries out the delivery work of the delivery addressed to the user based on the detailed content information of the delivery work.

When the delivery person completes the delivery work by handing the delivery item directly to the user, the delivery person operates the operation unit 35 of the delivery person terminal 30 to input information indicating that the delivery is completed, and the delivery person has completed the delivery operation. The delivery ID and delivery completion method of the delivery service are input (step S501).
Here, the delivery completion method is either “direct delivery to home” or “delivery to home delivery locker”, and the delivery person selects and inputs one of them.

Then, the control unit 31 of the delivery person-in-charge terminal 30 measures the current time when delivery of the delivery is completed (step S502).
The delivery person in charge terminal 30 transmits the time (delivery completion time), the delivery ID, and the delivery completion method to the management server 20 together with the input delivery completion information (delivery completion notification). (Step S503).

  When the management server 20 receives the delivery completion notice and the like from the delivery person terminal 30, the received delivery completion time and delivery completion method information are stored in the items of “delivery completion time” and “delivery completion method” in the delivery DB 224. Each of the received delivery IDs is recorded in association with the received delivery ID (step S504).

  Next, the management server 20 refers to the delivery DB 224 based on the delivery ID received together with the delivery completion notification, and detects a delivery item ID associated with the delivery ID (step S505).

Next, the control unit 21 of the management server 20 refers to the coordinate DB 223 and searches for coordinate information that includes the detected delivery item ID in the item “item ID” (step S506).
Here, when the coordinate information including the delivery item ID is registered in the coordinate DB 223 (step S506 / Yes), the control unit 21 of the management server 20 reads the coordinate information from the information storage unit 22 (step S507). Based on the read coordinate information, coordinate information for user transmission is newly created (step S508).
Then, the management server 20 transmits the created coordinate information for transmission to the user terminal 10 (step S509).

When receiving the coordinate information from the management server 20, the user terminal 10 displays the coordinate information on the display unit 14 (step S510).
FIG. 16 is a diagram illustrating an example of coordinate information displayed on the user terminal 10 in the embodiment of the present invention.
In the example of the figure, in the coordination information, an image 151 of a coordination example in which the model wears an item (delivery item) purchased by the user this time is shown, and an explanatory note 152 of the coordination example is posted. .
Further, in the coordinate information shown in the figure, information 153 for purchasing each item worn by the model in the coordinate example is shown.

The item purchase information 153 includes, for example, the name, image, size, price, brand name, URL of the Web page for purchase at the sales site, and the like of each item.
The user can also browse the purchase information 153 for each item and consider purchasing the item being posted.

In the display area of the image 151 of the coordinate example, the URL of another user's My Page in which the coordinate information is posted is embedded.
When the user operates the operation unit 15 and clicks the display area of the image 151 of the coordinate example, the user terminal 10 transmits an acquisition request for the other user's My Page to the management server 20 together with the URL. To do.
When the management server 20 receives an acquisition request for the other user's My Page, the management server 20 reads the page associated with the received URL from the information storage unit 22 and transmits it to the user terminal 10.
When receiving the other user's My Page, the user terminal 10 displays it on the display unit 14.
The user can view other coordinate information posted on the other user's My Page on which the coordinate information is posted.

Further, as described above, the URL of the purchase page for each item in the sales site corresponding to each item is embedded in the display area of the purchase information 153 for each item.
When the user operates the operation unit 15 and clicks a display area of the item purchase information 153, the user terminal 10 sends a request for acquiring the item purchase page together with the URL to the management server. 20 is transmitted.
When the management server 20 receives the purchase page acquisition request, the management server 20 reads the page associated with the received URL from the information storage unit 22 and transmits it to the user terminal 10.
Upon receiving the item purchase page on the sales site, the user terminal 10 displays the page on the display unit 14.
The user can easily purchase an item posted on the purchase page by clicking the purchase button on the purchase page using the operation unit 15, as in a normal sales site. .

On the other hand, when the coordinate information including the delivery item ID is not registered in the coordinate DB 223 in Step S506 (Step S506 / No), the control unit 21 of the management server 20 reads other coordinate information from the information storage unit 22. (Step S511), coordinate information for user transmission is newly created (Step S512).
Then, the management server 20 transmits the created coordinate information to the user terminal 10 (step S509), and when the user terminal 10 receives the coordinate information, the management server 20 displays the coordinate information (step S510).

As described above, the management server 20 reads out other coordinate information, creates coordinate information for transmission, and transmits the coordinate information to the user terminal 10 even if coordinate information including an item for which delivery has been completed is not stored. .
Here, the management server 20 may read out other coordinate information from the information storage unit 22 at random, or may search for and read out coordinate information highly relevant to the item that has been delivered and the user of the delivery destination. .
For example, the management server 20 may instead read out coordinate information including an item set as “favorite item” in the user DB 221 or coordinate information set as “favorite coordinate information”.
In addition, the management server 20 may read out coordinate information including an item (for example, the same brand) in common with the item for which delivery has been completed instead.

Further, as described above, the management server 20 manages the content of evaluation information and the number of evaluations for coordinate information in the coordinate DB 223.
When there is no coordinate information including the item for which delivery has been completed, the management server 20 preferentially reads out coordinate information of a favorable evaluation having a large number of evaluations such as “Like” or “Favorite” instead. Also good.

  As described above, the advertisement information providing system according to the present embodiment transmits coordinate information including the item of the delivery item to the user terminal 10 almost or immediately after the delivery item arrives at the user. Since it is displayed, it becomes possible to carry out sales promotion activities for other items that can be coordinated with this at the best timing with high advertising effect, in which the user feels lifted by holding the item in the delivery.

In addition, when the management server 20 receives the delivery completion notification from the delivery person in charge terminal 30, the management server 20 sends coordinate information to the user terminal 10 immediately after that, depending on the contents of the delivery completion method received together with the delivery completion notification. Information transmission timing may be changed.
For example, when the delivery completion method is “home delivery locker”, the management server 20 receives the delivery completion notification from the user terminal 10 together with the delivery completion notification because there is a high possibility that the user will receive the delivery at a later time than the delivery directly to home. Coordinate information may be transmitted to the user terminal 10 after a predetermined time (for example, 2 hours) has elapsed since the distribution completion time.

Further, in step S508 or step S512, the management server 20 refers to the “purchase history” of the user in the user DB 221, detects information on the purchased item, and displays the information on the purchased item on the coordinate information. The coordinate information for transmission may be created by removing the item from the individual information displayed on the screen.
In this case, by excluding the display of items that have already been purchased in the coordinate information, it is possible to improve the advertising effect for items used in other coordinate examples.

  As described above, various advertisement information can be registered in the management server 20 in addition to the coordinate information. The management server 20 may transmit other advertisement information of the coordinate information to the user terminal 10 when the delivery is completed.

<Summary of Embodiment>
As described above, according to the advertisement information providing system in the present embodiment, the management server 20 performs an advertisement related to the purchased item or other related item at the timing when the purchased item is delivered to the user. Since the information is transmitted to the user terminal 10, when the user is most uplifted with the purchase item in hand, for example, the use of another item that can be combined with the purchase item can be proposed. It becomes possible to carry out sales promotion activities at the most effective timing.

The user terminal 10, the management server 20, or the delivery person terminal 30 is realized mainly by a program loaded on the CPU and the memory. However, it is also possible to configure this apparatus or server by a combination of any other hardware and software, and the high degree of freedom of design will be easily understood by those skilled in the art.
When the user terminal 10, the management server 20, and the delivery person terminal 30 are configured as a software module group, the program is stored on an optical recording medium, a magnetic recording medium, a magneto-optical recording medium, or a recording medium such as a semiconductor. It may be recorded and loaded from the above-mentioned recording medium, or may be loaded from an external device connected via a predetermined network.

The above-described embodiment is an example of a preferred embodiment of the present invention. The embodiment of the present invention is not limited to this, and various modifications can be made without departing from the scope of the present invention. It becomes possible to do.
For example, in the embodiment described above, the case where the user purchases an item at a sales site on the network 100 has been described, but the present invention can also be applied to the case where the user purchases an item at an actual store.
In this case, when the user purchases an item at the actual store, the user himself / herself uses the user terminal 10 or a store clerk or the like of the actual store accesses the management server 20 using the terminal and purchases the item at the actual store. Is searched on the sales site, and the item ID is transmitted to the management server 20 together with the user ID of the purchased user.
Upon receiving the item ID and user ID, the management server 20 issues a delivery ID, as in the case of purchase at the sales site, and manages the received item ID and user ID in association with the issue ID in the delivery DB 224. .
Then, the management company side notifies the delivery company side of the delivery ID, so that even when the user purchases an item at the actual store, the advertisement is made when the item delivery is completed in the same manner as when purchasing at the sales site. Information (coordinate information) can be provided.

In the present embodiment, the management company performs all of the advertising information (coordinate information) transmission business, the advertising information (coordinate information) sharing service operating business, and the sales site operating business after delivery is completed. However, only a part thereof may be performed, and other businesses may be performed by other businesses.
Further, storage / distribution and settlement processing of Web pages on the sales site may be performed by a server device different from the management server 20.

DESCRIPTION OF SYMBOLS 10 User terminal 11,21,31 Control part 12,22,32 Information storage part 13,23,33 Communication part 14,34 Display part 15,35 Operation part 16 Information reading part 17 Imaging | photography part 20 Management server 30 Delivery person terminal 100 Network 151 Coordination Example Image 152 Coordination Example Description 153 Information for Purchasing Individual Item 221 User DB
222 Item DB
223 Coordinate DB
224 Delivery DB

Claims (6)

A user terminal operated by a user purchasing the item;
A delivery person terminal operated by a delivery person who delivers the purchased item to the user;
A management server that stores a delivery DB that manages the delivery status of the delivery person,
The delivery staff terminal is configured to notify the delivery staff that the delivery item has been delivered to the user, a delivery completion notification, a delivery ID issued for each delivery, and delivery of the delivery item. And information on a delivery completion method indicating how to deliver to the user to the management server,
When the management server receives the delivery completion notification, the delivery ID, and the delivery completion method information from the delivery person in charge terminal,
Based on the received delivery ID, refer to the delivery DB , detect the purchase item associated with the delivery ID or other items related to the purchase item , and advertisement information including the detected item And the extracted advertisement information is transmitted to the user terminal at a transmission timing based on the contents of the delivery completion method . The delivery person in charge terminal sends, together with the delivery completion notification, information on the delivery completion time indicating the time when the delivery person has delivered the delivery to the user to the management server,
  The management server refers to the information on the delivery completion method received from the delivery person in charge terminal, and determines that the delivery completion method is based on a home delivery locker, the advertising information after a predetermined time elapses from the delivery completion time The advertisement information providing system according to claim 1, wherein the advertisement information is transmitted to the user terminal. The management server includes a user DB that manages items and advertisement information set by each user as favorites, an item DB that manages item information indicating the contents of items, advertisement information in which items are used, and the advertisement Information, and an advertisement information DB that manages evaluation information for the advertisement information,
If it is determined that the advertising information including the item detected based on the received delivery ID is not stored, refer to the user DB, the item DB or the advertising information DB,
  Advertisement information including items set as favorites by the user related to the received delivery ID, advertisement information set as favorites, or highly evaluated advertisement information is extracted, and the extracted advertisement information is sent to the user terminal. The advertisement information providing system according to claim 1 or 2, wherein the advertisement information is transmitted. The said management server transmits the information for purchase of each of the said purchased purchased item or the other item relevant to this purchased item to the said user terminal as said advertisement information, The said terminal is characterized by the above-mentioned . The advertisement information providing system according to any one of the above. It further includes another user terminal operated by another user other than the user,
The user terminal or the other user terminal transmits and registers the advertisement information to the management server,
5. The advertisement information providing system according to claim 1 , wherein the management server transmits the registered advertisement information to the user terminal when receiving the delivery completion notice. 6. The item is a garment or decoration,
The management server receives the delivery completion notification, as the advertisement information, the coordination information indicating the combination examples of the items purchased and other items from claim 1, characterized by transmitting to the user terminal 6. The advertisement information providing system according to any one of 5 above.

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