KR101657585B1 - System for Suggesting Product Dealing based on Hash Tag using Mobile Application and Method therefor - Google Patents

Abstract

The present invention relates to a system and method for recommending a merchandise transaction based on a hash tag using a mobile application, and more particularly, to a system and method for recommending a merchandise transaction based on a hash tag, The merchandise transaction is completed by allowing the buyer to purchase the sale item, and the merchandise transaction is recommended by notifying the buyer who is registered for the sale item using the base tag and the hash tag managed by combining with the sale product image Furthermore, by analyzing the personal tendencies of the sellers and the buyers using the merchandise transaction information of the sellers and the buyers, it is possible to provide individual tendencies through the personal online space of the sellers and the buyers' mobile applications,It encourages potential purchasers to purchase goods, enhancing the possibility of commodity trading, while enabling them to utilize various personal online spaces in mobile applications that provide personal preference to sellers and buyers, increase the service penetration rate, And more particularly, to a hash tag-based commodity trading recommendation system and method using a mobile application that can further improve the possibility of commodity trading.

Description

Technical Field [0001] The present invention relates to a hash tag based merchandise transaction recommendation system and method using a mobile application,

The present invention relates to a system and method for recommending a merchandise transaction based on a hash tag using a mobile application, and more particularly, to a system and method for recommending a merchandise transaction based on a hash tag, The merchandise transaction is completed by allowing the buyer to purchase the sale item, and the merchandise transaction is recommended by notifying the buyer who is registered for the sale item using the base tag and the hash tag managed by combining with the sale product image Furthermore, by analyzing the personal tendencies of the sellers and the buyers using the merchandise transaction information of the sellers and the buyers, it is possible to provide individual tendencies through the personal online space of the sellers and the buyers' mobile applications,It encourages potential purchasers to purchase goods, enhancing the possibility of commodity trading, while enabling them to utilize various personal online spaces in mobile applications that provide personal preference to sellers and buyers, increase the service penetration rate, And more particularly, to a hash tag-based commodity trading recommendation system and method using a mobile application that can further improve the possibility of commodity trading.

Recently, with the development of information and communication technology, various business models using the Internet such as the Internet are being developed, and various technologies have been proposed for a service for trading or lending products online.

It is important to increase the probability of commodity trading, to increase the number of members who have joined the service, and to provide the buyer with accurate information about the commodity before purchasing the commodity. .

However, the related arts related to commodity trading using the online has been insufficient to satisfy various demands as described above. Particularly, in addition to the tag information extracted from the commodity image, a potential purchaser having a high probability of purchasing a specific commodity It is difficult to find a technique for extracting and recommending a product.

Korean Patent No. 10-0549611, entitled " Digital Data Product Electronic Commerce System ", which is one of conventional technologies for providing merchandise transactions on-line, Data is transferred to the disk system and the user is presented with the technology to use the digital data product by logging into the virtual hard disk system.

However, Korean Patent Registration No. 10-0549611 discloses a technology that merely mediates commodity trading using a virtual hard disk focusing on a situation in which a commodity to be traded is a digital data commodity. On the basis of objective evidence, And not to focus on the direction of enhancing the possibility of commodity trading by recommending commodity trading.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for a merchandiser to sell a registered sales product to a purchaser by registering an image of the merchandise through a mobile application provided by a central server A merchandise transaction is concluded, and a merchandise transaction is notified to the purchaser who is suitable for the registered sales product by using the basic tag and the hash tag managed in combination with the merchandise image, Information is used to analyze the individual propensity of sellers and buyers to provide personal preference through personal online space on the mobile application of sellers and buyers to encourage potential purchasers to purchase goods with high probability of purchasing goods through mobile applications Goods by It enables users to utilize various personal online spaces in mobile applications that offer individual preference to sellers and buyers while enhancing the possibility of transactions. It also increases the service penetration rate and utilizes individual merchandise transaction information of sellers and buyers to recommend products. And to provide a hash tag-based commodity trading recommendation system and method using a mobile application that can improve the merchandise recommendation system.

The present invention relates to a hash tag-based commodity transaction recommendation system using a mobile application. When a seller who intends to sell a commodity registers an image of a commodity through a mobile application provided by a central server, In this paper, we propose a system for recommending commodity trading to a potential buyer who has a high probability of commodity hits by using basic tags and hash tags managed in combination with commodity images.

In addition, the present invention relates to a hash tag-based commodity trading recommendation method using a mobile application, and suggests a commodity trading recommendation method using the system as described above.

More specifically, the present invention relates to a hash tag-based commodity transaction recommendation system using a mobile application, and provides a detailed merchandise classification example to a seller terminal through a mobile application, receives a merchandise sales application and seller personal information from the seller terminal A sales registration unit operable to perform sales product registration and receive buyer's personal information from the buyer terminal through a mobile application; a basic tag received from the seller terminal with respect to a specific sale target product, To the sales target product image, extracts the hash tag from the sales target product image, combines the hash tag with the sales target product image, analyzes the base tag and the hash tag inserted in the sales target product image, The buyer terminal extracting and extracting a buyer having a similarity degree higher than the numerical value and providing the sales target product information to the buyer terminal, receiving the product purchase application from the buyer terminal, and receiving the received goods purchase application through the bulletin board in the seller's personal online space Transaction information management means for analyzing past transaction information for each seller and buyer to derive individual propensity information for each seller and purchaser, Transmits to the terminal, transaction information for each purchaser and personal preference information for each purchaser to the purchaser terminal, creates a personal online space for each seller, and provides transaction information for each seller and personal preference information for each seller through a personal online space for each seller, Create a personal online space And providing transaction information for each buyer and personal preference information for each buyer through a personal online space for each buyer; And transmits the merchandise sales application and the seller personal information to the central server, receives the merchandise purchase request from the central server, receives the merchant-specific transaction information and the seller-specific personal preference information from the central server, A seller terminal for receiving seller-specific transaction information and seller-specific personal preference information from the central server; And receiving sales object product information from the central server, transmitting the product purchase request to the central server, receiving transaction information per buyer and personal preference information per buyer from the central server, And a buyer terminal receiving transaction information and personal preference information for each purchaser from the central server, wherein the commodity sales application received by the sales registration means from the seller terminal includes at least one of an image of the commodity to be sold, And a basic tag of the sales target product, wherein the transaction management means comprises: basic tags classified by basic tag categories; buyer personal information corresponding to each basic tag category; And a function of comparing the transactions The merchandiser searches for the location of the seller terminal and the buyer terminal on the basis of a time point at which the merchandise sales application is received from the seller terminal, and transmits the sales target merchandise information to the buyer terminal having the closest distance between the seller terminal and the buyer terminal The personal information of the seller or the buyer provided by the transaction information providing means through the personal online space by the seller or the purchaser may be sold or purchased in comparison with the seller member or the buyer member average And the transaction management means extracts one or more hash tags from the sales target product image for each of the hashtag categories, wherein the hashtag category is already set, and the default tag category of the hashtag category A duplicate car For the ring to set the default tag and a hash tag is characterized in that to extract the hash tags separately from the default tag for the hash tag in category default tag is incomplete.

According to another aspect of the present invention, there is provided a hash tag-based commodity transaction recommendation method using a mobile application, the method comprising: (A) a central server providing a detailed commodity classification example to a seller terminal through a mobile application; Receiving from the seller terminal and performing sales product registration, and receiving buyer personal information from the buyer terminal through the mobile application; (B) The central server classifies the basic tags received from the seller terminal with respect to a specific sales target item into basic tag categories, combines the classified basic tags into the sales target product image, extracts a hash tag from the sales target product image And extracting a buyer having a degree of similarity equal to or greater than a predetermined value from the sales target product and extracting the buyer from the sales target product image, Receiving merchandise purchase request from the buyer terminal and transmitting the received merchandise purchase request to the seller terminal through a bulletin board in a seller's personal online space; (C) analyzing past transaction information for each seller and buyer by the central server to derive individual propensity information for each seller and buyer; And (D) the central server transmits the seller-specific transaction information and the individual propensity information for each seller to the seller terminal, transmits the transaction information for each buyer and the individual propensity information for each buyer to the buyer terminal, Providing individual deal information by dealers and personal preference information for each seller through a personal online space for each seller and creating a personal online space for each buyer to provide transaction information for each buyer and personal preference information for each buyer through a personal online space for each buyer Wherein the merchandise sales application received by the central server from the seller terminal in the step (A) includes a sales target product image, detailed information of the sales target merchandise, a detailed merchandise classification of the sales target merchandise, Wherein the step (B) comprises: (B1) Comparing the base tag classified by the basic tag category with the buyer personal information corresponding to each basic tag category, wherein the step (B) comprises: (B2) The server searches for the location of the seller terminal and the buyer terminal based on a time point at which the item sale application is received from the seller terminal, and stores the sales object information to the buyer terminal having the closest distance between the seller terminal and the buyer terminal Wherein the personal tendency information by the seller or the purchaser provided by the central server through the personal online space according to the seller or the purchaser in the step (D) (B) step (b) , And (B3) the central server extracts one or more hash tags from the sales target product image for each of the preset hashtag categories, and for the categories overlapping with the base tag category among the hashtag categories, And extracting the hash tag separately from the base tag for the hash tag category in which the base tag is not inputted.

According to the present invention, an individual online space on a mobile application that offers personalized tendencies to sellers and buyers while enhancing the possibility of commodity trading by inviting potential purchasers who have a high purchase probability in a merchandise transaction through a mobile application It is possible to increase the service inflow rate and to improve the possibility of the commodity trading by utilizing the individual commodity transaction information of the seller and the buyer in the commodity recommendation.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a general block diagram of a hash tag-based commodity trading recommendation system using a mobile application according to a preferred embodiment of the present invention; FIG.
FIG. 2 is an overall flowchart of a hash tag-based commodity trading recommendation method using a mobile application according to a preferred embodiment of the present invention.
3 to 13 are reference views for explaining a mobile application according to a preferred embodiment of the present invention.

Before describing the specific details for the practice of the invention, terms and words used in the specification and claims should be construed to enable the inventor to properly define the concept of a term in order to best describe its invention It should be interpreted as meaning and concept consistent with the technical idea of the present invention.

It is to be noted that the detailed description of known functions and constructions related to the present invention is omitted when it is determined that the gist of the present invention may be unnecessarily blurred.

Hereinafter, a hash tag-based commodity transaction recommendation system using a mobile application according to a preferred embodiment of the present invention will be described in detail with reference to FIG.

1 is an overall configuration diagram of a hash tag based merchandise transaction recommendation system using a mobile application according to a preferred embodiment of the present invention.

1, a hash tag based merchandise transaction recommendation system using a mobile application according to a preferred embodiment of the present invention includes a central server 100, a seller terminal 200, and a buyer terminal 300, The central server 100, the seller terminal 200, and the buyer terminal 300 exchange various information based on the mobile application.

In order to provide a service based on a mobile application, the seller terminal 200 and the purchaser terminal 300 may be configured as a mobile communication terminal such as a smart phone, a tablet PC, and other smart devices, The application is provided to the seller terminal 200 and the purchaser terminal 300 and the seller terminal 200 and the purchaser terminal 300 install the mobile application in advance.

First, the central server 100 is a server of a company providing a hash tag-based commodity transaction recommendation service using a mobile application according to a preferred embodiment of the present invention . The central server 100 includes a sales registration function by registering a commodity image, Extracts and extracts tags, combines and stores the extracted tags with the registered images, and a function of extracting a potential buyer having a high probability of purchasing a specific product by using tags or individual transaction information, It provides various functions such as closing the transaction, analyzing the transaction information of the seller and the buyer, and providing the analyzed information to the seller and the buyer through the personal online space.

The central server 100 includes a sales registration unit 110, a transaction management unit 120, a transaction information analysis unit 130, and a transaction management unit 130. The sales registration unit 110, the transaction management unit 120, And information providing means 140.

The sales registration means 110 receives the merchandise sales application from the seller terminal 200 via the mobile application and registers the sales merchandise. The detailed merchandise classification of the sales target merchandise included in the merchandise sales application is transmitted to the seller terminal (200).

The commodity sales application may include an image of the commodity to be sold, detailed information of the commodity to be sold, a tag of the commodity to be sold, personal information of the seller, and the like.

Among them, the sales target product detail information may include a sales product name, a detailed product classification for a product to be sold, a sale or rental status, whether it is new or used, a sale price, a rental fee, a rental period, .

Among them, the seller personal information may include an ID, a password, a name, a telephone number, a sex, an age, a job, a hobby, a product of interest, and the like.

The sales registering unit 110 receives buyer's personal information from the buyer member through the mobile application. The buyer's personal information item may be the same as the seller's personal information item, and may include the same items as the sales target detailed information item , The buyer member can input the name of the purchase item desired to be purchased, the detailed product classification of the purchase target product, whether it is a sale or a rental, whether it is new or used, a sale price, a rental fee, a rental period, The buyer member is not mechanically separated from the seller member, and any member may be a seller or a buyer, or a seller and a buyer.

Specifically, a seller who wishes to sell or lend a certain commodity first photographs the commodity and prepares the commodity photograph. Then, the seller sets his / her ID and password, joins the service in the mobile application, and applies for the sale of the product. When applying for product sales, the seller basically uploads the product image and registers it. In addition, the seller inputs detailed information such as the type and name of the product to be sold, the desired sales price, the desired rental fee and the rental period, and the seller's own name, phone number, gender, age, occupation, Enter detailed information such as classification. In addition, the seller inputs the tag of the product image registered by himself / herself as one or more keywords. The products you want to sell will often be used goods.

For example, if the merchandise you want to sell is a domestic baby bed used for a year, the tag (keyword) may be 'furniture, bed, used , One year, infants, domestic ', and so on.

The sales registration means 110 of the central server 100 provides a merchandise classification example to the seller separately from the seller's input of the tag and enables the seller to select the merchandise classification. In the above example, the seller can select "furniture" among the various major categories provided by the central server, and the central server provides various detailed goods as a sub-category of "furniture" You can choose.

Next, the transaction management means 120 receives the product purchase request from the buyer terminal 300 via the mobile application for a specific sale target product, in particular, analyzes the base tag and the hash tag inserted in the image of the product to be sold A buyer having a degree of similarity equal to or greater than a predetermined value to the sales target product is extracted and the sales target product information is provided to the buyer terminal 300 of the extracted buyer and the purchase order is transmitted to the seller terminal 200 .

In using the base tag and the hash tag for the buyer extraction, the transaction management means 120 classifies and stores the basic tags received from the seller terminal 200 for the specific sales target goods by the basic tag category, A function of inserting the base tag into the sales target merchandise image, extracting the hash tag separately from the sales target merchandise image, and inserting the hashtag into the sales target merchandise image.

The basic tag and the hash tag related functions of the transaction management means 120 will be described in detail. The tag received from the seller is called a basic tag. In the above example, the basic tag is' furniture, bed, used, Domestic 'and so on. The default tag category is a category that classifies the base tag according to a specific criterion. 'Furniture' and 'bed' may correspond to the category of the main tag category, 'used' may correspond to the category of new category, 'one year' may correspond to the use period category, May correspond to the target category of use, and 'domestic' may correspond to the production region category.

Meanwhile, the hash tag may be a tag extracted from the sales target product image according to a standard already set by the central server 100. The hashtag can be extracted by the hashtag category and the hashtag category may already be set. In the above example, for example, the hash tag category may be a product name category, a goods classification category, a trademark category, a new category, a use period category, a use target category, a production area category, a manufacturer category, One or more hash tags are extracted for each hashtag category. For a category that overlaps with the base tag category in which the seller has input the basic tag, the hashtag tag can be used as the hashtag, The central server 100 can extract a hash tag from the sales target product image in addition to the base tag for the hash tag category in which no basic tag is input from the user.

In addition, the hash tag extracted by the transaction management means 120 compares the characteristic information extracted from the sales product image with the characteristic information of the stored reference image, and selects a hash tag of the reference image having a degree of similarity equal to or higher than a certain degree of similarity with the sales product image . ≪ / RTI > The hashtags extracted in this manner may be used independently or may be accumulated and used in addition to the extracted hashtag as described above. The transaction managing unit 120 stores property information for each reference image and hash tags for each reference image in advance, together with various reference images. The characteristic information extracted from the sales product image and extracted is compared with the characteristic information of each reference image stored in advance and adopted a hashtag which is managed in advance by being combined with a reference image having characteristic information of a degree of similarity or more .

The characteristic information may be a characteristic region or a characteristic point. The characteristic region may refer to a main region for extracting characteristic points related to characteristics of a product image for judging similarity between product images. The characteristic region may be a contour line included in the product image, a corner such as a corner or the like outline, an unchanging or varying region depending on the deformation of the product image, or a region brighter or darker than the surrounding light or the like. The characteristic point may be a value representing the characteristic information of the product image as a vector value. The characteristic point can be calculated from the position of the characteristic region in the product image, the contrast and color of the characteristic region, the sharpness, the scale, or the pattern information.

Specifically, a method of inserting a base tag or a hash tag into an image may be as follows. A method of inserting text data into some pixels of a bitmap image can be used even if the quality of a bitmap image which is a product image is slightly impaired. For some pixels of the bitmap image, text data (base tag or hashtag) of 0.375 bytes or 1 byte size per pixel may be inserted. In the case of text data of 1 byte per pixel, in case of Hangul, it takes about one character per two pixels. If a novel volume is about 160,000 characters, if the maximum amount of text data is inserted into a bitmap image, it is possible to insert more than one volume of text data for a bitmap image (product image) of 800 * 400 size , It is possible to sufficiently insert a base tag or a hash tag based on almost all product images. A base tag or a hash tag inserted in this manner and hidden in a bitmap image can be read as needed by the central server 100 without storing it in the service according to the present invention.

Now, the merchandise transaction recommendation function of the transaction management means 120 will be described in detail. The purchaser accesses the service according to the present invention on the mobile application and looks at the merchandise sales registration on his / her terminal screen, Can be confirmed. The purchaser can directly confirm a plurality of commodity sales registrations displayed on his / her terminal screen and confirm detailed information about commodity sales registrations by clicking or touching any commodity sales registrations. In addition, the purchaser can search for a specific commodity sale registration by inputting a specific keyword as a search term and checking the result of the search through his / her terminal screen. For example, if the buyer enters 'infant and bed' in the search word field of the service main screen, a certain number of registered product sale registrations for the infant bed will be searched and provided, Detailed information can be displayed if touched. The purchaser can make a purchase application by clicking or touching a purchase application menu displayed for an arbitrary commodity sales registration.

In addition, the transaction management unit 120 can induce a purchase by providing specific sales target product information to a specific member among a plurality of buyer members. The buyer member inputs various information when joining the service according to the present invention. The seller member and the buyer member are not mechanically separated, and the seller may be the buyer or the buyer may be the seller. The purchaser member inputs detailed information such as the type and name of the purchased commodity desired by the buyer, a desired purchase price, a desired rental fee, and a rental period if desired. In addition, detailed information such as the buyer's own name, telephone number, sex, age, occupation, hobby, and product category of interest is input.

Let's assume that the basic tag is 'furniture, bed, used, 1 year, infant, domestic' when a sales target product is recommended to an arbitrary buyer by using a basic tag combined with an image of a sales target product. The base tag relates to a product name category, a new category, a use period category, a use target category, and a production area category. The transaction managing unit 120 compares the results of classification of the information input by the buyer member with categories of the sales target product and extracts a specific number of buyer members in descending order of similarity of both pieces of information.

For example, a buyer member A enters a furniture-bed as a type of his desired purchase product, inputs a pre-owned as a new condition, inputs 0 to 2 years as a use period, And input domestic production as production area. The buyer member B entered the furniture-bed as the type of the purchased commodity desired by him, inputted the used as the new condition, entered the period of 2 to 4 years as the use period, entered the infant as the use target, Let's say you enter 'no' in your area.

In this example, the transaction management means 120 can adopt five items as the number of basic tag categories as the similarity comparison item, compare the basic tag and the buyer member information for each item, and assign one point to matching items . Since the input information of A member matches the basic tag in 5 items, 5 points can be assigned, and the input information of B member does not match with the basic tag in the usage period, but 4 items are given . Some or all of the five items may have predetermined weights, and scores obtained by multiplying the scores assigned to the items by the weights set for the items may be scores for the final items.

The transaction management unit 120 may use a basic tag and a basic tag category or a hash tag and a hash tag category to compare similarities for commodity trading recommendation, and may use only a basic tag and a basic tag category, You can only use the hashtag category, or both.

If the member having the highest degree of similarity among the buyer members extracted by the transaction management means 120 is member A and the member B is the next member, the transaction management means 120 can provide sales target product information one by one from member A . At this time, if the purchase request is received from the member A, the sales process is completed. However, if the purchase rejection request is received from the member A, or if the purchase request is not received within the preset time, The target product information can be provided. Alternatively, if a predetermined number of members, such as 10 persons, are provided with sales target product information, and the purchase application is received by any of the buyer members who received the sales target product information, the sales process can be completed. If none of the 10 purchasers receives the purchase request during the preset time, or if all 10 buyers receive the purchase rejection request, then the sales commodity information is provided again to the 10 buyer members having the next highest similarity, May be set to continue.

When the transaction management means 120 receives the purchase application from the buyer member, it transmits the purchase request to the seller member. When submitting a purchase application to a seller member, the seller member can directly contact the buyer member by providing personal information such as a phone number of the buyer member, email, personal online space address, etc., thereby completing the sales process have.

When the purchase application is transmitted to the seller member, the transmission method may be various, such as pop-up in the seller terminal 200, an SMS or MMS message, registration of new bulletin board in the seller's personal online space, and the like.

The transaction management means 120 may receive a purchase reservation for a specific commodity from the purchaser. The purchaser can apply for a purchase reservation through a mobile application in advance for a product that he or she wants to buy even if the recommendation is received from the central server 100 for a particular sale target product or if the recommendation is not received. The purchase reservation application may include various information such as a name of a product to be purchased, a product classification, a price, a period of use, a manufacturer, etc. The transaction management means 120 may receive from the buyer terminal 300, (110) may be received from the purchaser terminal (300). If there is a pre-purchase reservation application from the purchaser, the transaction management means 120 can provide such information to the purchaser's terminal in advance when the purchase target reservation product corresponding to the purchase reservation reservation application is registered.

Further, when the transaction management means 120 recommends an arbitrary item to be sold to the buyer member, the location information of the seller or the buyer can be used. When the sales registration unit 110 receives various information from the seller member and the buyer member, the seller registration unit 110 receives the seller member position information and the buyer member position information. If there is a sale target product registration from any seller, the sale registration means 110 can search for a plurality of buyer member positions and provide sales target product information to the buyer member in the closest order from the seller position. This location-based sales target product information provision may be used separately from the above-described basic tag similarity-based scheme, or may be used in duplicate.

Specifically, in the above example, suppose that a seller who registers a baby bed as a sale target product is a seller who operates a furniture specialty shop, and the location of the furniture specialty store is input in advance. Buyer A enters his house as his location, its location is 1km away from the seller's store, and buyer B enters his company as his location, which is 2km away from the seller's store. If the buyer member closest to the seller location is A and the next buyer member is B, the sales target product information can be transmitted to A first. If there is no purchase request from A, or A The sales target product information can be transmitted to B next.

In addition, the seller or the buyer can search for the location of the seller or the buyer in real time without using the fixed position based on the previously inputted position or the fixed position. The distance between the seller and the buyer is calculated from the GPS signal received from the seller terminal 200 or the buyer terminal 300 on the basis of the time point at which the sales target product is registered or a predetermined time elapses from that time point, It may be set to first provide sales target product information to a buyer having a close distance.

Next, the transaction information analyzing unit 130 analyzes past transaction information for each seller and buyer to derive individual propensity information for each seller and buyer.

Specifically, the merchandise information on which the seller has registered for sale, and the merchandise transaction information that has been concluded between arbitrary sellers and buyers are all stored and managed. Using the information of the seller or the buyer together with such information, the individual tendency information for each seller and the purchaser can be derived.

For example, buyer member A purchased domestic cribs for one year, as described in the example above. A is also a seller. A purchases a bed, a desk, and a chair as a purchaser so far, and information such as a purchase price, a period of use, a color, and a material is all stored in the transaction information analysis unit 130. A sells a TV, a refrigerator, and a washing machine as a seller. Also, information on each sale price, use period, color, manufacturer, and the like are all stored in the transaction information analyzing means 130.

The transaction information analyzing unit 130 analyzes the transaction information analyzing unit 130 with respect to the member A for each purchasing or selling commodity, based on the purchasing or selling price tendency relative to the member average, the period of using the purchasing commodity versus the member average, Information on the individual purchase or sale of each item, information on the manufacturer of the entire purchase or sale, and the like, to derive individual orientation information for each member.

Lastly, the transaction information providing means 140 transmits the seller-specific transaction information and the individual-orientation information for each seller to the seller terminal 200, transmits transaction information for each buyer and personal orientation information for each buyer to the buyer terminal 300 , Personal online space for each seller to provide transaction information for each seller and individual propensity information for each seller through a personal online space for each seller, creates a personal online space for each buyer, and generates transaction information for each buyer and personal tendency information for each buyer, It is provided through a separate online space.

Specifically, the transaction information providing unit 140 creates and provides a personal online space for each member, and any member may be a buyer member, a seller member, or a buyer / seller member. The personal online space may be a personalized homepage, and personalized homepage may be provided with purchase or sales transaction information for each member, personal preference information using purchase or sales transaction information for each member, and the like. Particularly, in the personal online space, it is possible to separately register a commodity to be sold for each member, a commodity to be purchased, a commodity owned by the commodity, etc. Each of these commodities is registered in the form of commodity image, It can be a photograph of a product that is directly photographed.

The transaction information providing means 140 can provide a personal blog for each seller or buyer as an individual online space. The transaction management means 120 or the transaction information providing means 140 provides the sales item to the other seller or the buyer's terminal on the mobile application when the seller has registered the sale item from the seller, do. When a buyer accesses such a service homepage and clicks or touches a specific sale product image, a personal blog of the seller who has registered the sale product is provided to the buyer's terminal. To this end, the transaction information providing means 140 links the personal blog URL of the seller who has registered the target product to the image of the specific sales target product.

In the above example, the member A receives the purchase transaction information through the purchaser terminal 300 after purchasing the baby bed, and the purchase transaction information includes a product image, a product name, a product price, whether it is new or used, Color, commodity material, commodity manufacturer, age of commodity use, and the like. Similarly, when the member A sells the TV, various information such as a product image, a product name, a product price, a new or used status, a product use period, a product color, a product material, And the terminal of the member A may be the seller terminal 200 or the buyer terminal 300 as the case may be.

In addition, the sales or purchase transaction information of the member A and the personal preference of the member A can be displayed to arbitrary users through the personal online space allocated to the member A. When the member A purchases the baby bed, Related transaction information, or sales transaction information related to the sale of the TV, can be provided to any user through the personal online space. In addition, for the member A, the information on the purchase or sales price tendency against the member average, the period of using the purchased product or the period of using the sales product, the color information of the whole purchase or sales product, Manufacturer information, and the like can be displayed through the personal online space of member A.

Member A may, through his or her personal online space, register the goods or belongings he or she owns or owns, in the form of product images, whether he or she has sold, sold, bought, purchased or purchased . Images of various products registered by member A are exposed to an unspecified number of people through the personal online space. Any user can access a personal online space of member A to sell or purchase a specific commodity.

The personal tendency toward member A is statistically processed through personal online space. The member A can set the personal tendency to a state open to the unspecified person or set it to the non-public state. Among the personal tendency statistical information, for example, the purchasing price of the member A by the purchased product and the like can be provided in the form of a bar graph on the average, and the color ratios of all the products owned by the member A are provided in the form of a circle graph .

In addition, the transaction information providing means 140 may transmit transaction information and personal preference information for each seller and buyer to a separate SNS server so that the separate SNS server can register such information in the SNS account, Such as merchandise transaction information, personal incentive information, etc., to be shared through the SNS.

Specifically, the merchandise transaction information or the personal preference information for each member can be displayed in the personal online space for each member while being provided to the member terminal, and can be displayed to an unspecified person through the SNS account for each member separately. To this end, the transaction information providing unit 140 transmits merchandise transaction information for each member, personal preference information based on the transaction information, and the like to a separate SNS server. By registering this information in the SNS account, the separate SNS server maximizes the merchandise transaction probability through various routes and supports the convenient sharing of the personal online space that the members decorate and manage according to their own tastes.

In addition, the transaction information providing means 140 transmits the sharing information, the sharing method, and the sharing terminal information selection request to the purchaser terminal 300 from the seller terminal 300, Receives the terminal information selection signal, and transmits the sales target product registration information to the selected sharing target terminal. Accordingly, when the first purchaser receives the sales target product registration information, the first purchaser can share the information with the plurality of acquaintances by requesting the second purchaser to share the information. Sharing methods include SMS, SNS, and e-mail.

For example, when the transaction information providing means 140 transmits the sharing information, the sharing method, and the sharing target terminal information selection request to the first purchaser regarding any sales target product registration information, To the second purchaser who is his or her acquaintance, and share with the second purchaser. The first purchaser can select the SMS method and the second purchaser's terminal phone number as the terminal information of the second purchaser. The transaction information providing means 140 creates the sales target product registration information in the form of SMS and transmits the registration information directly to the second purchaser's terminal using the phone number of the second purchaser or to a separate mobile communication company server, So that the communication company server can transmit it to the terminal of the second buyer.

Meanwhile, the seller terminal 200 transmits a merchandise sales application including a detailed merchandise classification for the merchandise to be sold to the central server 100 through the mobile application, and transmits the merchandise purchase request to the central server 100 through the mobile application. And receives from the central server 100 through the mobile application, information on the seller-specific transaction information and the individual personality information for each seller, and the seller transmits the seller-specific transaction information and the individual personality information for each seller to the central server 100 100).

The purchaser terminal 300 transmits the product purchase request for the specific sales target product to the central server 100 through the mobile application. In particular, before the product purchase request is transmitted to the central server 100, The buyer receives transaction target product information from the central server 100 through the mobile application, and the buyer receives transaction information per buyer through the buyer personal online space, The personal tendency information per purchaser can be provided from the central server 100. [

Hereinafter, a mobile application according to a preferred embodiment of the present invention will be described in more detail.

Referring to FIG. 3, the upper fixed screen 1 is composed of a more icon (icon), a BI, a search window, etc., and can be exposed up to 2 Depth screens. In the main menu exposure area (2), a menu linked to the page is displayed. Banners such as an event, an advertisement, a special exhibition, and the like can be exposed in the banner area 3. In the product recommendation area 4, a menu for inputting a title name, a menu for selecting a category, a content registration menu, and the like can be confirmed in the CMS. The title area is composed of text, the product selection is linked to the corresponding product view page, and the more menu is linked to the category list page.

Referring to FIG. 4, when the More icon of the upper fixed area is selected in the main screen of FIG. 3, the exposed LNB menu can be confirmed. Preferences (1) will move to the corresponding page when button is selected. The close indicator is a menu in which the LNB menu area is closed. The personalization area 2 shows a nickname, an ID, a retained mileage, and a logout button when the user is logged in. In addition, in the logout state, the login and the membership menu are displayed. Menu area (3) closes LNB when menu is selected and moves to the corresponding page.

Referring to FIG. 5, a personal rental screen can be confirmed. When a transaction occurs, the transaction number is displayed on the upper My Page icon. The category area (1) is configured to be specialized for a rental service. The list filter function (2) can be arranged in a low price, a high price, and a popularity order, and can be set so that only the product group in the same area as the area set in the product registration is searchable. The product list area 3 can expose and expose the first image at the time of product registration as a thumbnail image. You can further expose the list when flicking from bottom to top. List sorting defaults can be the latest registration date. The thumbnail icon 4 is a button for moving the plus button to the product registration page, and displays an alarm in the logout state. The TOP button is an icon that is exposed when the scroll is down.

6 and 7, the product view can be confirmed. Back button (1) Moves to the list when selected. The article title and product satisfaction (2) indicate the average number of product reviews registered in the product as product satisfaction (0.5 units). The product image (3) is exposed in one unit and can expose up to 5 pieces by flicking method. In the notification and product sharing area 4, the report button moves to the report page including the button of the product, and the product share menu exposes the icon selection pop-up. The product page URL can be shared with the selected service. The rental application menu (5) performs the application popup exposure. In Fig. 8, among the merchandise view menus, the merchandise providing user information (1) provides the user ID and the average satisfaction level of the total merchandise of the user. The rental product information area 2 can be exposed according to the contents inputted by the rental seller.

9 is a case of selecting a transaction application menu in a goods view. In the rental application pop-up (1), a rental is selected as a transaction type, a start date and an end date can be selected as a rental period, and a date can be selected through a select wheel box. When the transaction application is completed, the button for requesting a transaction on the item view page is changed (2). It is possible to leave a message to the seller or cancel the transaction application. Leaving a message to the seller will go to the message inbox page.

10 shows a case in which a state change menu is selected in the goods view. The edit button (1) moves to the product registration page. Go to the product registration page with the information of the product entered. The product status display (2) is divided into an area where only the seller can check, a rental available, and a completed sale item. The button area 3 includes a menu for requesting a transaction, that is, moving to a transaction requesting page of the corresponding goods. The menu includes a menu for changing the state of the current product by pop-up exposure.

FIG. 11 also shows a case where the state change menu is selected in the goods view. When the user clicks the button to change the product status, the pop-up is displayed in the 'waiting for rental' mode. In the pending rental status, the product is exposed to the rental open market list. The rental buyer area is inactive. Alarm is executed when Apply button is clicked. In the rental status, the rental buyer drop down box is active. Expose and select the list of users who rented the product. If there are several users who apply for transactions, all transactions except for the selected users are rejected. Clicking the Apply button triggers an alarm for each situation. In the case of a normal selection after clicking on a rental buyer, an alarm "ooo is being rented and changed is completed" may be executed. If the rental purchaser is not selected, the phrase " Please select a rental buyer " may be executed as an alarm.

In FIG. 12, the personal rental & commodity registration menu can be confirmed. The back button (1) moves to the list when selected. The photo registration area 2 moves to the registration page when the photo registration button is selected and exposes the selected photos in order from the left. The first picture is set as the representative picture. The product category selection area (3) is a menu classified into category major category, small category, and the like. The product information input area 4 can input up to 50 bytes of title and 200 bytes of contents. The method of providing goods (5) provides a check box. The rental period and the rental amount input area 6 expose the date selection pop-up as the rental period and expose the number pad as the rental amount. The payment method (7) consists of a check box and exposes only the selected item on the product view page. The desired transaction area (8) is exposed as a combination of city, county, and county districts, or city and city names in the case of general city. The policy agreement menu (9) can be registered only when a check box is checked. When clicking the register button, the alarm is executed according to the situation. If the policy is not activated, an alarm can be executed that the product can be registered only by agreeing to the user open market policy. When registering as 1 photo or less, an alarm "2 or more product photos must be registered" can be executed.

In FIG. 13, the user can confirm the personal rental> product registration> photo registration menu. When selecting five image registration images, the menu is exposed by pop-up (shooting / album selection, etc.). The photographing (1) is executed by the camera of the terminal, and registers one photograph in use. Select from album (2) allows you to select up to 5 pictures by playing album on the terminal. Cancel (3) the pop-up closes.

Hereinafter, a hash tag-based commodity trading recommendation method using a mobile application according to a preferred embodiment of the present invention will be described in detail with reference to FIG.

FIG. 2 is an overall flowchart of a hash tag-based commodity transaction recommendation method using a mobile application according to a preferred embodiment of the present invention.

First, as shown in FIG. 2, the central server 100 provides a detailed goods classification example to the seller terminal 200 through a mobile application, receives a product sale application and seller personal information from the seller terminal 200 Performs sales product registration, and receives buyer's personal information from the buyer terminal 300 through the mobile application (S10).

In S10, the merchandise sales application received from the seller terminal 200 by the central server 100 includes the sales target merchandise image, detailed information of the sales target merchandise, detailed merchandise classification of the sales target merchandise, and basic tags of the sales target merchandise can do.

Next, the central server 100 classifies the basic tags received from the seller terminal 200 with respect to the specific sales target goods by the basic tag category, combines the classified basic tags into the sales target merchandise image, Extracts a hashtag, inserts the hashtag into the image of the target merchandise, analyzes the base tag and the hashtag inserted in the target merchandise image, extracts the buyer having a similarity to the target merchandise, The sales object product information is provided to the terminal 300 and the goods purchase request is received from the buyer terminal 300 and the received goods purchase request is transmitted to the seller terminal 200 through the bulletin board in the seller's personal online space (S20) .

In step S20, the central server 100 extracts one or more hashtags from the sales target product images for each of the predetermined hashtag categories, and for the categories overlapping with the base tag category among the hashtag categories, The hash tag is extracted as a hash tag separately from the base tag for the hash tag category in which the base tag is not input and the characteristic information extracted from the sales product image is compared with the characteristic information of the stored reference image, And a step of adding the extracted hashtag by selecting a hashtag of the reference image having a degree of similarity equal to or higher than the degree of similarity.

In step S20, the central server 100 compares the base tags classified by the basic tag category with the buyer personal information corresponding to the respective basic tag categories, extracts the hash tags classified according to the hash tag categories, Comparing the buyer's personal information corresponding to the tag category with each other and calculating the similarity between the sales target product and the buyer's personal information by reflecting the weight assigned to one or more basic tag categories.

In step S20, when the central server 100 receives the purchase reservation request for a specific commodity from the purchaser terminal 300, the central server 100 transmits the sales commodity information corresponding to the purchase reservation request to the purchaser terminal 300 ). ≪ / RTI >

In step S20, the central server 100 searches for the location of the seller terminal 200 and the shopper terminal 300 based on the time point at which the product sales application is received from the seller terminal 200, And providing the sales target product information to the buyer terminal 300 having the closest distance between the terminals 300.

Next, the central server 100 analyzes past transaction information for each seller and buyer, and derives individual propensity information for each seller and buyer (S30).

Finally, the central server 100 transmits the seller-specific transaction information and the personal preference information per merchant to the seller terminal 200, transmits the per-buyer transaction information and the personal preference information per purchaser to the buyer terminal 300, The personal online space is created to provide individual transaction information per merchant and personal preference information per merchant through a personal online space for each merchant. A personal online space for each purchaser is created, and transaction information for each buyer and personal preference information for each purchaser are stored in a personal online space (S40).

In step S40, the personal tendency information provided by the central server 100 via the individual online space according to the seller or the purchaser may include sales or purchase price information relative to the seller member or the buyer member average.

The step S40 may include the step of the central server 100 receiving and registering the goods information of the seller or the buyer through the personal online space for each seller or buyer.

In step S40, the central server 100 generates a personal blog for each seller. If there is a sale commodity registration, a personal blog URL for each seller is linked to the registered sales commodity image, and a service Providing the homepage to the buyer terminal 300 and providing the seller-specific personal blog linked to the image of the target merchandise to the buyer terminal 300 when receiving the selection signal regarding the image of the target merchandise from the buyer terminal 300 . ≪ / RTI >

In step S40, the central server 100 transmits a sharing request, a sharing method, and a sharing target terminal information selection request to the purchaser terminal 300, and receives a sharing method and a sharing method from the purchaser terminal 300 Receiving the target terminal information selection signal, and transmitting the sales target product registration information to the selected sharing target terminal.

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications can be made without departing from the invention. Accordingly, all such modifications and variations are intended to be included within the scope of the present invention.

100: central server
110: Sales registration means
120: Transaction management means
130: means for analyzing transaction information
140: Transaction information providing means
200: Merchant terminal
300: Buyer terminal

Claims (4)

In a hash tag-based commodity trading recommendation system using a mobile application,
The detailed merchandise classification example is provided to the seller terminal 200 through the mobile application, the merchandise sales application and the seller personal information are received from the seller terminal 200, the sales merchandise registration is performed, A sales registration means 110 received from the purchaser terminal 300 and a basic tag received from the seller terminal 200 with respect to a specific sales target item are classified into basic tag categories and classified into basic sales A hashtag is extracted from the product image to be sold, the hashtag is combined with the image of the product to be sold, the base tag and the hashtag inserted in the product image to be sold are analyzed, and a buyer having a degree of similarity The buyer terminal 300 of the buyer who has extracted and extracted A transaction management means 120 for providing sales target product information, receiving a purchase order from the buyer terminal 300 and transmitting the received purchase order to the seller terminal 200 through a bulletin board in a seller's personal online space, A transaction information analyzing unit 130 for analyzing past transaction information for each seller and a buyer to derive individual propensity information for each seller and a buyer, And transmits the per-buyer-specific transaction information and per-buyer-specific personal preference information to the buyer terminal 300, creates a personal online space for each seller, and provides per-seller transaction information and personal preference information for each seller through a personal online space And creates personal online space for each buyer so that buyer-specific transaction information and personal preference information for each buyer are transmitted to buyer A central server 100 including transaction information providing means 140 provided through a separate online space;
The central server 100 transmits the merchandise sales application and seller personal information to the central server 100, receives the merchandise purchase request from the central server 100, and transmits the seller-specific transaction information and the seller's personal preference information from the central server 100 A seller terminal 200 receiving the seller-specific transaction information and seller-specific personal preference information from the central server 100 through the seller's personal online space; And
Receives the sales target product information from the central server 100, transmits the product purchase request to the central server 100, receives the buyer-specific transaction information and the buyer-specific personal preference information from the central server 100, And a buyer terminal (300) that receives purchase transaction information and buyer specific personal preference information from the central server (100) through a buyer personal online space,
The merchandise sales application received from the seller terminal 200 by the sales registering means 110 includes a sales target product image, detailed information of the sales target merchandise, detailed merchandise classification of the sales target merchandise, and basic tags of the sales target merchandise .
The transaction management unit 120 compares basic tags classified by basic tag categories and buyer personal information corresponding to respective basic tag categories, and reflects the weights assigned to one or more basic tag categories, And calculating a degree of similarity between the product and the buyer's personal information,
When the purchase management application 120 receives the purchase reservation request for a specific commodity from the purchaser terminal 300, the transaction managing unit 120 transmits the sales commodity information corresponding to the purchase reservation request to the purchaser terminal 300 ), The method comprising the steps of:
The transaction management means 120 searches for the location of the seller terminal 200 and the shopper terminal 300 on the basis of a time point at which a merchandise sales application is received from the seller terminal 200, To the buyer terminal (300) having the closest distance between the buyer terminal (300) and the buyer terminal (300)
The personal tendency information provided by the seller information providing means 140 or by the purchaser provided through the personal online space for each purchaser includes sales or purchase price information relative to the seller member or the buyer member average ,
The transaction management unit 120 extracts one or more hash tags from the sales target product image for each hashtag category, the hashtag category is preliminarily set, and for the categories overlapping with the base tag category among the hashtag categories, Is set as a hash tag, and a hash tag is extracted separately from a base tag for a hash tag category to which a base tag is not inputted.
The characteristic information of the hash tag extracted by the transaction management means (120) is a characteristic region and a characteristic point. The characteristic region is a main region for extracting characteristic points related to the characteristic of the product image. The position of the characteristic region, the contrast and color of the characteristic region, the sharpness, the scale, and the pattern information,
The transaction management unit 120 combines a hashtag with a sales product image by inserting text data having a size of 0.375 bytes or 1 byte per pixel for a part of pixels of a bitmap image which is a sales product image Hash - tag - based commodity trading recommendation system using mobile application.
delete delete delete

Images