KR102614403B1 - A Consumption Platform Providing Method with Insights on Desire and Cause Expressed by Users - Google Patents

Abstract

The method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to the present invention is where the user information management unit of the platform providing server performs a request to input a desire expression message reflecting the user's desires to the user terminal owned by the user (a). ) step, step (b) in which the user information management unit receives a desire expression message input through the user terminal, and the message analysis unit of the platform providing server extracts one or more key keywords from the desire expression message received in step (b). In step (c) of extracting, the product management unit of the platform providing server is presented through a seller terminal owned by the seller based on one or more core keywords extracted in step (c) and includes one or more keyword tags. Step (d) of extracting the above product module and providing it to the user terminal, and (e) where the product management unit receives a purchase request for the selected product module through the user terminal and transmits it to the seller terminal presenting the selected product module. ) steps are included.

Description

{A Consumption Platform Providing Method with Insights on Desire and Cause Expressed by Users}

The present invention relates to a method of providing a consumption platform, and more specifically, to a method of providing a consumption platform that can maximize satisfaction by recommending the most suitable product according to the purchase reason and desires expressed by the user.

Recently, online consumption activities have been greatly activated due to the popular distribution of terminals and excellent communication network environment, and this phenomenon is expected to accelerate in the future.

However, most consumption platforms currently take the form of platform operators providing conveniences such as search functions and fast delivery to consumers and collecting excessive fees from sellers.

This is because, at the time of the creation of the first consumption platform, it was unclear whether consumers would express their own consumption desires, express consumption causes, and share consumption activities, so the platform operator spent a huge amount of money and provided convenience to consumers in the process of development trial and error. Since it was most important to introduce the first, this type of consumption platform can be said to have achieved great success.

Accordingly, many consumers are enjoying the convenience of using consumption platforms, and platform operators are enjoying enormous profits by leveraging accumulated data and diversifying their businesses through various profitable businesses due to the influx of consumers.

However, these consumption platforms are currently revealing many problems.

The first problem concerns the excessive fees charged to sellers.

As mentioned above, platform operators are charging huge fees to sellers under the pretext of the cost of developing convenience functions provided to consumers and the value of the virtual consumption space built by the assets.

This is due to the platform operator-led form, which is different from the original purpose of the platform, which is coexistence. This excludes such platform operator-led operation and supports and manages the platform operator so that consumption entities such as consumers/sellers can actively take the lead. There is a need to do this.

The second problem is that, unlike in the early days of the consumer platform market, consumers in the current mature market do not accept the concept that convenience functions such as search functions and fast delivery provide satisfaction.

In the early days of the market, consumers were very satisfied with the convenience features provided by platform operators, but recently, most consumers feel that convenience features are just convenience features, and the expression of consumption desires for true satisfaction and enjoyment of consumption, expression of reasons for consumption, and consumption Sharing activities are expressed in various ways, including photos and posts, on other lifestyle platforms.

In other words, it can be said that consumers in the current mature market are expressing their consumption desires and reasons for consumption and feeling pleasure and satisfaction through shared consumption activities.

In other words, it is necessary to actively implement these consumption desires, expression of consumption reasons, and consumption sharing activities within the consumption platform so that consumers can feel true satisfaction and enjoyment.

However, the various consumption platforms currently in operation do not satisfy these requirements, and it is time for the emergence of a new consumption platform to improve these problems.

Korean Patent Publication No. 10-2010-0080057

The present invention is an invention made to solve the problems of the prior art described above. It takes into account changes in consumer satisfaction factors and levels due to the maturation of the consumer market, and improves the value of future data utilization through the four stages of consumption, especially 'Expression of consumption desires, expression of consumption causes, and consumption sharing activities' are actively implemented under the leadership of consumption subjects within the consumption platform, and this also has the effect of reducing excessive platform fees, marketing costs, and advertising costs. The purpose is to enable

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

In order to achieve the above object, the method of providing a consumption platform based on user-expressed purchase reasons and desire insight method includes the user information management unit of the platform providing server inputting a desire expression message reflecting the user's desires into the user terminal owned by the user. Step (a) of performing a request, step (b) of the user information management unit receiving a desire expression message input through the user terminal, and step (b) of the message analysis unit of the platform providing server expressing the desire received in step (b). Step (c) of extracting one or more key keywords from the message, the product management unit of the platform providing server is presented through a seller terminal owned by the seller based on one or more key keywords extracted in step (c), and one or more Step (d) of extracting one or more product modules containing keyword tags and providing them to the user terminal, and the product management unit receiving a purchase request for the selected product module through the user terminal, and the seller presenting the selected product module. It includes step (e) of transmitting to the terminal.

At this time, the step (c) is a step (c-1) in which the message analysis unit identifies a speech in the desire expression message, and the message analysis unit verifies the relevance of the speech identified in step (c-1) to the user's desire. Step (c-2) and step (c-3) in which the message analysis unit extracts the words determined to be relevant to user needs in step (c-2) as key keywords.

And in step (d), the product management unit loads one or more product modules preset by the seller terminal and stored in the database (d1-1), where the product management unit loads the core extracted in step (c). Step (d1-2) of comparing keywords with keyword tags registered in one or more product modules loaded in step (d1-1), wherein the product management unit generates product modules with keyword tags that at least partially match the core keywords. It may include a step (d1-3) of extracting and a step (d1-4) of the product management unit providing the product module extracted in step (d1-3) to the user terminal.

Or, step (d) is a step (d2-1) in which the product management unit shares one or more key keywords extracted in step (c) with the seller terminal, and the product management unit shares the seller terminal based on the key keywords. It may include a step (d2-2) of receiving one or more product modules selected by the terminal and a step (d2-3) of the product management unit providing the product modules received in step (d2-2) to the user terminal. You can.

In addition, after step (e), step (f) can be further performed in which the user information management unit receives the consumption activity sharing details for the product module entered through the user terminal and shares it with other user terminals and seller terminals. there is.

And after step (f), step (g) is further performed in which the message analysis unit updates the product module selected in step (e) based on the consumption activity sharing details shared in step (f). It can be.

At this time, the step (g) is a step (g-1) in which the message analysis unit identifies a comment in the shared message included in the consumption activity sharing history shared in step (f), and the message analysis unit identifies the speech in the (g-1) Step (g-2) of verifying the relevance of the words identified in step (g-2) to user needs, and (g) where the message analysis unit extracts words determined to be relevant to user needs in step (g-2) as additional keywords. Step -3) and a step (g-4) in which the message analysis unit updates the additional keyword by additionally registering it as a keyword tag for the product module selected in step (e).

Meanwhile, a plurality of keyword tags may be classified and registered according to level in the product module.

In order to solve the above problems, the method of providing a consumption platform based on user-expressed purchase reasons and desire insight method allows consumers to simply express the first stage of consumption, the cause of consumption and the desire to consume, through posts, photos, videos, etc. You can experience true convenience and consumption satisfaction by being presented with a variety of recommended products, and you can experience the joy of consumption by sharing comprehensive consumption behavior and sharing the consumption behavior of others, such as celebrities and friends, so that you can engage in additional consumption behavior. It has the advantage of being able to do so.

In addition, sellers will naturally enjoy the effect of expanding the sales market as consumers share each other's consumption behavior, and convenient functions that incur costs, such as search functions, will be replaced with satisfaction and enjoyment, making the platform leading rather than the operator. Since it can be transferred to the consumer, you can enjoy the effect of reducing fees.

In addition, from the platform operator's perspective, data from the consumer's first stage of consumption, such as expression of consumption desire and expression of consumption reasons, to the final stage of consumption, such as consumption sharing, is accumulated on the platform, thereby increasing the completeness of the data. As the application of future technologies such as AI becomes possible using data matched with purchased items, the value of data will increase, so accumulated data can be provided to sellers to enhance sales strategies and provide consumers with It has the advantage of providing an opportunity to expand the platform and bring stability to platform operation by providing a function to automatically recommend products just by expressing the cause of consumption and desire to consume.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

Figure 1 is a diagram showing each process performed from the user's expression of desire to the point of consumption in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.
Figure 2 is a diagram conceptually showing a system for performing a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 3 is a diagram showing the detailed processes of step (c) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 4 is a diagram showing various examples of product modules in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 5 is a diagram showing a detailed process in which product modules are automatically presented through the product management unit in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 6 is a diagram showing a detailed process in which a product module is manually presented through the seller terminal 20 in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 7 is a diagram showing additional processes performed after step (e) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention; and
Figure 8 is a diagram showing the detailed processes of step (g) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

In this specification, when a component (or region, layer, portion, etc.) is referred to as being “on,” “connected to,” or “coupled to” another component, it is directly placed/on the other component. This means that they can be connected/combined or a third component can be placed between them.

Like reference numerals refer to like elements. Additionally, in the drawings, the thickness, proportions, and dimensions of components are exaggerated for effective explanation of technical content.

“And/or” includes all combinations of one or more that the associated configurations may define.

Terms such as first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise.

Additionally, terms such as “below,” “on the lower side,” “above,” and “on the upper side” are used to describe the relationship between the components shown in the drawings. The above terms are relative concepts and are explained based on the direction indicated in the drawings.

Unless otherwise defined, all terms (including technical terms and scientific terms) used in this specification have the same meaning as commonly understood by a person skilled in the art to which the present invention pertains. Additionally, terms such as those defined in commonly used dictionaries should be construed as having a meaning consistent with their meaning in the context of the relevant technology, and unless interpreted in an idealized or overly formal sense, are explicitly defined herein. do.

Terms such as “include” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but do not include one or more other features, numbers, or steps. , it should be understood that it does not exclude in advance the possibility of the existence or addition of operations, components, parts, or combinations thereof.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

The method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to the present invention is performed through a platform providing server installed with a program for providing a consumption platform based on user-expressed purchase reasons and desire insight stored in a storage medium. The platform providing server It can be driven by a processor.

In addition, the program for providing a consumption platform based on user-expressed purchase reasons and desire insight can be output through video output devices such as display modules, and graphics visualized on the platform provision server, user terminals owned by the user, and seller terminals owned by the seller. Visible information can be provided through the user interface.

In particular, the storage medium storing the program for providing a consumption platform based on user-expressed purchase reasons and desire insight method can be installed on the platform provision server, user terminal, and seller terminal using a removable disk or communication network, and user-expressed purchase reason and desire insight method. The program for providing a consumption platform can enable the platform providing server, user terminal, and seller terminal to be operated by various functional means.

In other words, in the present invention, information processing by software is concretely realized through hardware.

Hereinafter, with reference to the attached drawings, a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention will be described.

Figure 1 is a diagram showing each process performed from the user's expression of desire to the point of consumption in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

And Figure 2 is a diagram conceptually showing a system for performing a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention. In the following description, the symbols assigned to each component are the same as the present invention. Based on the drawing.

As shown in Figure 1, the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention includes steps (a) to (e) from the user's desire expression to the point of consumption. Includes.

Step (a) is a process in which the user information management unit 110 of the platform providing server 100 requests the user terminal 10 owned by the user to input a desire expression message reflecting the user's desire.

In this step, a means for inputting a desire expression message is provided from the user information management unit 110 of the platform providing server 100 to the user terminal 10. This may be provided in the form of an input window through software provided by the platform providing server 100 and installed on the user terminal 10, or may be provided in a web-based form.

A desire expression message is a message that embodies a user's desire in the form of a sentence, etc., and can be expressed in various ways. For example, users may ask, ‘I am going to play golf for the first time next week, what kind of clothes should I wear?’, ‘My father is a golfer with 20 years of experience, what kind of clothes would be good as a birthday present?’ Like this, you can express your desires in a natural sentence form.

In other words, even if the user wants to purchase the same golf wear, the cause and desire for consumption may be different, such as when the user needs golf wear to play golf for the first time and when the user needs golf wear as a birthday present for his father. Consumers can actively express their reasons for consumption and consumption desires through text, photos, videos, etc. within the platform.

Such desire-expressing messages can be written freely without any restrictions.

Next, step (b) is a process in which the user information management unit 110 of the platform providing server 100 receives a desire expression message input through the user terminal 10.

In this step, the user enters a desire expression message through the user terminal 10, and the user information management unit 110 of the platform providing server 100 receives it and stores it in the database 105 within the platform providing server 100. do.

Step (c) is a process in which the message analysis unit 120 of the platform providing server 100 extracts one or more key keywords from the desire expression message received in step (b).

In this step, in order to understand the gist of the desire expression message in the form of a rough sentence, the message analysis unit 120 of the platform providing server 100 extracts meaningful key keywords from the desire expression message.

Figure 3 is a diagram showing the detailed processes of step (c) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in Figure 3, step (c) may include steps (c-1) to (c-3) in detail.

Step (c-1) is a process in which the message analysis unit 120 identifies words in the desire expression message.

In other words, this process is based on the fact that an adjective contains the core meaning in a certain sentence, and the message analysis unit 120 extracts an adjective by identifying the structure of the desire expression message.

For example, in the case of a desire-expressing message such as 'My father is a golfer with 20 years of experience, what kind of clothes would be good for a birthday present?' as shown above, the adjectives for extracting key keywords are 'father', 'golfer', and 'birthday gift'. It can be.

Next, step (c-2) is a process in which the message analysis unit 120 verifies the relevance of the user's needs of the speech identified in step (c-1).

In this process, work is done to determine the extent to which the speech identified in step (c-1) is related to the user's needs. In other words, since not all words identified in step (c-1) may be related to the user's needs, this process is performed to exclude words that are relatively less relevant to the user's desires.

Next, step (c-3) is a process in which the message analysis unit 120 extracts the words determined to be relevant to the user's needs in step (c-2) as key keywords.

In this step, among the words identified in step (c-1), excluding the words judged to be relatively less relevant to the user's needs in step (c-2), the remaining words judged to be highly relevant are added. The process of extracting key keywords is carried out.

In this way, after extracting key keywords from the desire expression message in step (c), the product management unit 130 of the platform providing server 100 determines whether the product is owned by the seller based on one or more key keywords extracted in step (c). It is presented through a seller terminal 20, and step (d) is performed in which one or more product modules containing one or more keyword tags are extracted and provided to the user terminal 10.

This process is performed to recommend to the user one or more product modules that are highly related to the user's desire expression message.

In addition, this process can apply the method in which the product module is presented when the desire expression message entered by the user contains more than a preset number of core keywords.

For this purpose, the number of tags included in the desire expression message may be displayed. For example, if there are two key keywords included in the desire expression message, 2 can be displayed, and this can be set so that only the administrator of the platform providing server 100 can check it.

The product module is a preset format presented by the seller through the seller terminal 20 and may be configured to include one or more keyword tags.

Figure 4 is a diagram showing various examples of product modules in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 4, the product module presented by the seller terminal 20 may belong to a large classification category, and the product module includes information that has important implications in the classification category, and in addition, the product module It may further include data such as the number of times selected by the user, the number of purchases, and the number of shares.

Additionally, each product module may include a keyword tag assigned by the seller terminal 20, and in particular, each product module may have a plurality of keyword tags classified and registered according to level. Such keyword tags may have priority according to their level within the corresponding product module.

For example, if the product module provided by a random seller in the consumption category is golf wear, the product module may include information such as the type, color, photo, and size of the clothing, and for this, 'golf clothes', 'summer' It can include keyword tags such as ', 'gift', 'man', etc.

In other words, such a product module can be recommended to a random user in response to a desire-expressing message such as 'I need golf clothes to give as a gift to a man this summer.'

And in step (d), the process of presenting the product module through the seller terminal 20 owned by the seller can be performed manually or automatically. Accordingly, the present invention can provide a service such as a product module searching for a user's desire expression and finding the user's desire.

Figure 5 is a diagram showing a detailed process in which a product module is automatically presented through the product management unit 130 in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention, and Figure 6 is a diagram showing a detailed process in which a product module is manually presented through the seller terminal 20 in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

First, referring to Figure 5, step (d) in which the product module is presented through the seller terminal 20 owned by the seller may include steps (d1-1) to (d1-4), which are automatic presentation processes. there is.

Step (d1-1) is a process in which the product management unit 130 loads one or more product modules previously set by the seller terminal 20 and stored in the database 105.

That is, the database 105 of the platform providing server 100 may store various product modules that are preset and registered by the seller terminal 20 owned by various sellers, and in this process, the products stored in the database 105 are stored in this way. One or more product modules are loaded.

And step (d1-2) is a process in which the product management unit 130 compares the core keywords extracted in step (c) with keyword tags registered in one or more product modules loaded in step (d1-1).

In this process, the degree of relevance is identified by comparing key keywords extracted from the user's desire expression message with keyword tags registered in the loaded product module.

In step (d1-3), the product management unit 130 extracts product modules with keyword tags that at least partially match key keywords.

That is, the product management unit 130 compares all loaded product modules with key keywords extracted from the user's desire expression message and extracts product modules that have keyword tags that at least partially match.

At this time, as described above, keyword tags may have priority depending on their level, so this process can be performed considering the level of the keyword tag.

Step (d1-4) is a process in which the product management unit 130 provides the product module extracted in step (d1-3) to the user terminal 10.

In this process, product modules with keyword tags that at least partially match key keywords extracted from the user's desire expression message are collected and provided to the user terminal 10. At this time, the product module provided to the user terminal 10 may be a single product module with the highest degree of relevance, but alternatively, it may be a plurality of product modules with a certain degree of relationship.

Next, referring to FIG. 6, step (d) in which the product module is presented through the seller terminal 20 owned by the seller will include steps (d2-1) to (d2-3), which are manual presentation processes. You can.

Step (d2-1) is a process in which the product management unit 130 shares one or more key keywords extracted in step (c) with the seller terminal 20.

Through this process, the seller recognizes the desire expression message for a specific user, selects a product module suitable for provision through this, and inputs it through the seller terminal 20.

And step (d2-2) is a process in which the product management unit 130 receives one or more product modules selected by the seller terminal 20 based on key keywords, and is manually selected by the seller and sent through the seller terminal 20. You will be provided with the product module you entered.

Step (d2-3) is a process in which the product management unit 130 provides the product module received in step (d2-2) to the user terminal 10.

In this process, product modules selected by one or more seller terminals 20 are collected and provided to the user terminal 10. At this time, the product module provided to the user terminal 10 may be a single product module with the highest degree of relevance among the plurality of product modules provided by each seller terminal 20, but in contrast, it may be a plurality of product modules with a certain degree of relationship. It may be.

Through the above process, the user is recommended one or more product modules that meet his or her needs, and a purchase request for one product module is performed through the user terminal 10.

Accordingly, in step (e), the product management unit 130 receives a purchase request for the selected product module through the user terminal 10 and transmits it to the seller terminal 20 that presented the selected product module. .

In other words, the actual purchasing process can take place at this stage.

However, selection/purchase of a product module by the user terminal 10 may be processed as separate concepts. In other words, the process of the user selecting one of the recommended product modules through the user terminal 10 and the process of actually purchasing it after selection can be processed as separate actions.

The reason for doing this is that, on the platform providing server 100, even if the user does not purchase the product module, if the user makes a selection, selection data matching the user's expression of desire is accumulated, and based on this, the product module is This is because it can be used as keyword tag update material.

In addition, even if the user only enters a desire expression message and ends the process without making a choice or purchase, data on the expressed desire expression message, that is, need information, is accumulated to analyze the latest market needs trends, etc. It can be used as meaningful basic data to set/adjust the direction of the platform.

Meanwhile, Figure 7 is a diagram showing additional processes performed after step (e) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 7, after step (e) where a purchase is made, steps (f) and (g) may be additionally performed.

Step (f) is a process in which the user information management unit 110 receives the consumption activity sharing details for the product module input through the user terminal 10 and shares it with other user terminals 10 and the seller terminal 20. .

That is, the user shares consumption activities for the product module through the user terminal 10 after the purchase process in step (e), and the user information management unit 110 shares this with other user terminals 10 and the seller terminal 20. will be shared.

At this time, consumption activity is a concept that comprehensively includes various information such as the act of purchasing the product module itself, the reason/desire for consuming the product module, and information on the product module.

And in step (g) after step (f), the message analysis unit 120 of the platform providing server 100 selects the selected person in step (e) above based on the consumption activity sharing history shared in step (f). This is the process of updating the product module.

This proves the degree of relevance between the desire expression message initially entered by the user and the corresponding product module according to the user's purchasing activity. Therefore, in this process, the keyword tag for the selected product module is updated based on the user's sharing history.

Figure 8 is a diagram showing the detailed processes of step (g) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in Figure 8, step (g) may include steps (g-1) to (g-4) in detail.

Step (g-1) is a process in which the message analysis unit 120 identifies words in the shared message included in the consumption activity sharing history shared in step (f).

As in step (c-1) described above, this is based on the fact that an adjective contains the core meaning in a certain sentence, and the message analysis unit 120 determines the structure of the shared message included in the consumption activity sharing history shared by the user. Identify and extract words.

Thereafter, step (g-2) is a process in which the message analysis unit 120 verifies the relevance of the user's needs of the speech identified in step (g-1).

In this process, work is done to determine the extent to which the speech identified in step (g-1) is related to the user's needs. In other words, since not all words identified in step (g-1) may be related to the user's desires, this process is performed to exclude words that are relatively less relevant to the user's desires.

Next, step (g-3) is a process in which the message analysis unit 120 extracts the words determined to be related to user needs in step (g-2) as additional keywords.

In this step, among the words identified in step (g-1), except for the words judged to be relatively less relevant to the user's needs in step (g-2), the remaining words judged to be highly relevant are included. The process of extracting additional keywords is carried out.

And step (g-4) is a process in which the message analysis unit 120 updates additional keywords by additionally registering them as keyword tags for the product module selected in step (e).

That is, in this step, the additional keywords extracted in step (g-3) are registered as new keyword tags for the product module, and thus the product module reflects the user's desires in more detail.

This can later be used in the process of matching the desire expression messages of the same user or other users, and functions as a product module with higher accuracy and relevance.

Additionally, this process of updating keyword tags can be updated for additional keywords that exist in the desire expression message but do not exist in the keyword tag.

In addition to the specific details of consumption activity sharing described above, this can be done by considering various factors such as when the user selects a product module, when selection and purchase is made, when consumption activity is shared, and the contents of consumption activity sharing, etc. .

Specifically, if the user selects a product module but does not purchase it, an update may be considered. In this case, a separate reference tag item can be set, and if the user selects a product module but does not purchase it, it can be considered as reference tag information.

And if the user selects a product module and makes a purchase, additional keywords can be updated as keyword tags.

Furthermore, if the user selects a product module, makes a purchase, and shares consumption activities, additional keywords can be updated as keyword tags and the level, or grade, of the keyword tag can be increased. Accordingly, the priority and weight of the corresponding keyword tag increase.

Meanwhile, a specific product sold by a certain seller may include multiple product modules at the same time. In other words, even the same product may be purchased in different situations depending on the user's needs, and for this purpose, a plurality of different product modules may be given to one product.

For example, in the case of the golf wear shown in the previous section, although it is the same product, the message expressing the user's desire is 'I am going to play golf for the first time next week. What clothes are good?', 'My father is a golfer with 20 years of experience, so this is a birthday present. Even if there are differences in the question ‘What kind of clothes do you like?’, there is a possibility that it will be recommended to both parties.

This is because the product is golf wear for both beginners and experienced golfers, and if the user is male, it is suitable for both.

Therefore, in this case, the product may be composed of a product module with keyword tags such as 'men', 'golf wear', and 'beginner', or keyword tags such as 'parents', 'golf wear', and 'experienced'. It may be composed of another product module with .

Through this process, sellers can further solidify the identity of the product, and consumers can receive recommendations and purchase products that more accurately reflect their needs.

Additionally, there may be cases where multiple product modules are presented to the user.

In this case, each product module can be presented in descending order based on the number of keyword tags it contains. However, if the number of keyword tags in each product module is the same, the order in which they are presented can be set and presented based on the level of the keyword tags, that is, the sum of the level scores (considering the importance weight of LV1 to LV4).

In addition, if the number of keyword tags and level scores of each product module are the same, the rankings can be changed randomly at preset times, or the importance scores can be clearly indicated to indicate that they are the same. At this time, the preset time may be set to, for example, 30 minutes.

As described above, the present invention allows consumers to experience true convenience and consumption satisfaction by being presented with a variety of recommended products simply by expressing the cause of consumption and desire for consumption, which is the first stage of consumption, through posts, photos, videos, etc. , you can share comprehensive consumption behavior and also share the consumption behavior of others, such as celebrities and friends, so that you can experience the joy of consumption that allows you to engage in additional consumption behavior.

In addition, from the seller's perspective, the sales market will naturally expand as consumers share each other's consumption behavior, and convenience functions that incur costs, such as search functions, will be replaced with satisfaction and enjoyment, allowing the operator to become the platform-leading entity. It can be transferred to the consumer rather than the consumer, allowing the user to enjoy the effect of reducing fees.

In addition, from the platform operator's perspective, data from the consumer's first stage of consumption, such as expression of consumption desire and expression of consumption reasons, to the final stage of consumption, such as consumption sharing, is accumulated on the platform, thereby increasing the completeness of the data. As the application of future technologies such as AI becomes possible using data matched with purchased items, the value of data will increase, so accumulated data can be provided to sellers to enhance sales strategies and provide consumers with By providing a function to automatically recommend products just by expressing the reason for consumption or desire to consume, it is possible to gain opportunities to expand the platform and bring about stability in platform operation.

As described above, the preferred embodiments according to the present invention have been examined, and the fact that the present invention can be embodied in other specific forms in addition to the embodiments described above without departing from the spirit or scope thereof is recognized by those skilled in the art. It is self-evident to them. Therefore, the above-described embodiments are to be regarded as illustrative and not restrictive, and thus the present invention is not limited to the above description but may be modified within the scope of the appended claims and their equivalents.

10: User terminal
20: Seller terminal
100: Platform provision server
105: database
110: User information management department
120: Message analysis unit
130: Product Management Department

Claims (8)

Step (a) in which the user information management unit of the platform providing server requests input of a desire expression message reflecting the user's desire to the user terminal owned by the user;
Step (b) of the user information management unit receiving a desire expression message input through the user terminal;
Step (c) of the message analysis unit of the platform providing server extracting one or more key keywords from the desire expression message received in step (b);
The product management unit of the platform providing server extracts one or more product modules that are presented through a seller terminal owned by the seller and include one or more keyword tags, based on one or more key keywords extracted in step (c) above, to the user. Step (d) providing to the terminal; and
Step (e) wherein the product management unit receives a purchase request for the selected product module through the user terminal and transmits it to the seller terminal presenting the selected product module;
Includes,
In step (c),
Step (c-1) in which the message analysis unit identifies an expression in the desire expression message;
Step (c-2) in which the message analysis unit verifies relevance to user needs of the speech identified in step (c-1); and
Step (c-3) in which the message analysis unit extracts the words determined to be relevant to user needs in step (c-2) as key keywords;
Including,
In step (d),
Step (d1-1) of the product management unit loading one or more product modules preset by the seller terminal and stored in a database;
Step (d1-2) in which the product management department compares the core keywords extracted in step (c) with keyword tags registered in one or more product modules loaded in step (d1-1);
Step (d1-3) of the product management unit extracting product modules having keyword tags that at least partially match the core keywords; and
Step (d1-4) of the product management unit providing the product module extracted in step (d1-3) to the user terminal;
Includes,
After step (e) above,
Step (f) where the user information management unit receives consumption activity sharing details for the product module input through the user terminal and shares it with other user terminals and seller terminals; and
Step (g) is further performed in which the message analysis unit updates the product module selected in step (e) based on the consumption activity sharing history shared in step (f),
For a specific product that a random seller is selling through the seller terminal, a plurality of product modules consisting of different combinations of keyword tags are given at the same time according to the user's needs, and are recommended and provided for different desire expression messages. ,
Method of providing a consumption platform based on user-expressed purchase reasons and desire insight. delete delete According to paragraph 1,
In step (d),
Step (d2-1) in which the product management department shares one or more key keywords extracted in step (c) with the seller terminal;
Step (d2-2) of the product management unit receiving one or more product modules selected by the seller terminal based on the key keywords; and
Step (d2-3) of the product management unit providing the product module received in step (d2-2) to the user terminal;
Including,
Method of providing a consumption platform based on user-expressed purchase reasons and desire insight. delete delete According to paragraph 1,
In step (g),
Step (g-1) wherein the message analysis unit identifies a comment in a shared message included in the consumption activity sharing history shared in step (f);
Step (g-2) in which the message analysis unit verifies relevance to user needs of the speech identified in step (g-1);
Step (g-3) of the message analysis unit extracting words determined to be relevant to user needs in step (g-2) as additional keywords; and
Step (g-4) of the message analysis unit updating the additional keyword by additionally registering it as a keyword tag for the product module selected in step (e);
Including,
Method of providing a consumption platform based on user-expressed purchase reasons and desire insight. According to paragraph 1,
In the product module, a plurality of keyword tags are classified and registered according to level,
Method of providing a consumption platform based on user-expressed purchase reasons and desire insight.