KR20020090816A - The system and method of analyzing and managing the value of product to fit the customers' needs using the object-oriented theory - Google Patents

Abstract

PURPOSE: A system and a method for multi-dimensionally analyzing and managing a customer needs oriented product on the basis of an object oriented theory are provided to give a property value to the product by analyzing the product multi-dimensionally and to make a database with the property values. CONSTITUTION: The Internet users(110a-110n) input a basic user profile and the product needs by connecting to a web server(120) through the Internet. The web server shows a result fit to the needs multi-dimensionally. An application server(130) connected to the web server stores the product needs inputted by the user and requests the relating nouns and noun phrases to a database server(140). The database server generates a searching result list from an individual product thesaurus database(160) by understanding a relation between the relating nouns and noun phrases and transfers the searching result list to the web server. Thus, the user confirms the result.

Description

The system and method of analyzing and managing the value of product to fit the customers' needs using the object-oriented theory}

The present invention relates to a consumer desire-oriented multi-dimensional product analysis and management system and method based on object-oriented theory, and analyzes the product in multiple dimensions to enable product search and recommendation based on product attributes related to consumer needs. A product analysis and management system and method for assigning attribute values and database them.

The present invention analyzes products by defining them as classes and objects based on object-oriented theory and encapsulating the concepts and data and methods inheriting properties among them.

Object Oriented Technology, originally from the concept of a programming language, like Structured Methodology, uses the concept of an encapsulated object, which encapsulates a procedure that manipulates data, into the real world. To represent and model In this theory, the whole system consists of objects that each have its own processing power, and the system works by exchanging information among these objects. The concept of object, message, and inheritance is based on In addition, objects with common characteristics are gathered together to form a class.

Each object is defined by data and methods on that data, and the data and methods are encapsulated. An operation is performed by exchanging messages between objects in the system. When an object receives a message requesting an operation from another object, the object responds by executing a method in the object corresponding to the message.

Object-oriented theory is not only an approach to problems, but also a programming, paradigm, and computational model, as well as a model for dialogue between humans and computers, and generally a model for organizing, accumulating, and retrieving information.

Since the emergence of the Internet in recent years, the Internet users have rapidly increased and become very popular due to the development of information and communication technology, the spread of computers, and the development of Internet-based technology. In this situation, many companies open websites on the Internet to promote and provide information to netizens around the world, and e-commerce, which directly trades goods and services, is also becoming very common. Companies are working hard to devise new ways to provide information, service and revenue in a more convenient way for their users.

Electronic commerce is a transaction in which all or part of the transactions of goods and services are processed by electronic means such as the exchange of electronic documents and information.

E-commerce using the Internet requires a distribution process that is required for the existing commerce to distribute products to consumers and generate profits, a sales network to identify customer demand, space for displaying and selling products, and management. Unlike the local, temporal and spatial limitations, which require a large number of human resources, commerce is carried out in the virtual space of the Internet, which can dramatically reduce the distribution process and distribution costs by transcending local, temporal and spatial limitations. Has an effect.

On the other hand, in the virtual space of the Internet, there is a problem of reliability caused by the inability to directly view and compare products, unlike the existing commerce, in which the actual goods are directly checked and purchased.

There is a problem that consumers are limited to items with low information requirements because the quality of the product is standardized because of the problem that they cannot receive detailed information about the product and that the product information is all uniform format and contents provided by the manufacturer. .

In addition, if you input the catalog information of the product provided by the manufacturer to provide information about the product in the existing e-commerce, and use the method provided to the users as it is, the price or a small portion is modified to the newly released products Since all the product information must be entered, it is pointed out that it takes a lot of effort and time to manage the product information.

The present invention has been made to solve the above problems, by applying the existing object-oriented theory to the product management system rather than software engineering to enable product search and recommendation centering on the product attributes related to the needs of consumers The present invention relates to a product analysis and management system and method for assigning attribute values to a multidimensional analysis of products and database them.

In the present invention, one individual product is defined as an independent object based on the object-oriented theory. In addition to the common properties inherited from the parent class, this object is parsed with new property values, encapsulated with data and methods that operate on the data.

In the present invention, the encapsulated object receives a user request value from an external interface through a natural language expression interface, is analyzed, and is transmitted in a message form to a method in an object existing in the system. The message is then retrieved through the method to see if there is a match for the property value of the object, ie the user's required value in the analyzed database.

After searching the data matching the required value of the user and the product with the data attribute, the result is delivered through the user interface in the form of a message and recommended to the user. In this system, the user's needs and preferences are continuously fed back through this process, and the data on the desire tendency are stored in the Needs Shaping DB again.

The description of the product pointed out as one of the problems of e-commerce in the previous section is not detailed, and the uniform information level of the catalog provided by the manufacturer does not satisfy the information needs of buyers who cannot see and purchase the product directly. The present invention is very useful and appropriate method to solve the problem of difficulty to give.

In detail, the present invention analyzes not only functional attribute values of goods but also emotional attribute values, social attribute values, contextual attribute values, and novel attribute values. In addition, each object exists as an encapsulated module to access and search and recommend product attribute data through methods. This method is very effective in redefining the qualitative value elements related to other changing consumer needs and dispositions without changing the actual functional attribute data.

In the present invention, even when the attribute value of an existing product is changed or added, or when a new new product is released, only the common attribute inherited from the upper class and the new additional attribute are analyzed in a modular manner, which is very efficient and convenient in product analysis. Logical and systematic analysis is possible to provide richer and systematic product information.

In addition, the present invention is a system for analyzing and managing products in a multi-dimensional manner by analyzing the attributes of the product reflecting the needs and inclinations of consumers, their standard of living, lifestyle.

Through the present invention, which analyzes products in a multi-dimensional manner centered on attributes related to consumer's desires, a product that meets the needs and needs of consumers in a richer and more diverse manner by supplementing the existing uniform, formalized, function-oriented biased product description method Make information available.

Therefore, through the present invention, the quality of goods that can be viewed without purchasing directly is limited to the books, records, transportation, performances, etc., and the stock trading, etc., further progress to clothing, fashion products, furniture, home appliances, etc. In part, the purchase will increase, and you will gain insight into the purchase of the product and confidence in the product and the purchase.

That is, according to the present invention, the company analyzes and produces a product based on the needs of consumers, thereby improving the sales force of the e-marketplace, and is able to provide more detailed and detailed product information that meets consumer needs. Can produce and manage the catalog efficiently.

1 is a diagram illustrating a network access state capable of searching for and recommending a product suitable for a user through a system of methods and a system for analyzing and managing a consumer's desire based on an object-oriented theory, and for systematic product analysis and management;

2A, 2B, 2C, and 2D are flow charts of a system and method for analyzing and managing a consumer desire-oriented multidimensional product based on object-oriented theory according to an embodiment of the present invention.

FIG. 3 is a diagram illustrating a method of analyzing an attribute value and a value of a product based on data, methods, and inheritance relationship between attribute values inherited from a class based on object-oriented theory and newly added attribute values according to an embodiment of the present invention.

<Explanation of symbols for main parts of drawing>

110a-110n: User Client 120: Web Server

130: application server 140: database server

150: user DB 160: individual product thesaurus DB

170a-170n: Corporate client

In order to achieve the above technical problem, the present invention provides a method for analyzing individual products based on an object-oriented theory and analyzing properties newly added to lower classes and objects which are lower levels in addition to inherited properties and inherited properties. Constructing the value of the analyzed individual product into a database, receiving a profile of clients connected through a network communication network, receiving a user's required value through a natural language expression interface, and receiving a required value input in a natural language. Inferring the user's desires and inclinations, determining the attribute value of the product that matches the user's needs and inclinations, searching in the database, analyzing the user profile and the value of the needs, and matching the user's needs and inclinations. Work to analyze the products that work best for you. Analyzing the recommendation products, providing the search recommendation products to the client through the interface, and storing the user's profile, history of the user's required values and desires, propensities, and recommended products in the user DB. And a customer needs-oriented multi-dimensional product analysis and management system and method based on the object-oriented theory, which includes a feedback step of adding and managing a DB regarding consumer's desires and inclinations with reference to stored user demand values. You lose.

Hereinafter, with reference to the accompanying drawings, a system and method for analyzing and managing a consumer desire-oriented multi-dimensional product based on an object-oriented theory according to a preferred embodiment of the present invention will be described in detail.

FIG. 1 is a diagram illustrating a network access state capable of searching for and recommending a product suitable for a user through a system of methods and a system for analyzing and managing a consumer desire-oriented multidimensional product based on an object-oriented theory.

According to Figure 1, the Internet users (110a ~ 110n) is connected to the web server 120 through the Internet and the users input the basic user profile and product-related needs, the web server 120 is the result that meets the needs It is shown multidimensionally. At this time, the application server 130 connected to the web server 120 stores the product-related desires input by the user and requests the nouns and noun phrases to the database server 140, the database server 140 is requested query (Query) By identifying the relationship between the noun and the noun phrase based on the), the individual product thesaurus DB 160 generates a search result list and delivers it to the web server 120 so that the user can check the result.

Data such as product profile nouns and noun phrases generated in the user's profile information and counseling history generated in the above process are stored in the user DB 150 to be used as source data for analyzing new consumer's desires and product trends. Will be.

The corporate clients 170a to 170n are also connected to the web server 120 through the Internet to request various items related to products and consumers, and the web server 120 generates conditional expressions by delivering them to the application server 130. When requesting this to the database server 140, the database server 140 determines the relationship between the nouns and the noun phrases in the individual product thesaurus DB 160 based on the requested query. -Catalog generates the relevant search result list through multi-dimensional search that compares and searches the product as a mere one-dimensional comparison such as price and function, as an attribute and value of the product and consumer's desire, and does not search the web server (120). ) To allow users to check the results systematically and logically.

2A, 2B, 2C, and 2D are overall flow charts of a system and method for consumer desire-oriented multi-dimensional merchandise management based on object-oriented theory according to an embodiment of the present invention.

According to FIGS. 2A, 2B, 2C, and 2D, first, a consumer's desire and propensity related to a product and a product purchase are examined through bulletin boards, Q & As, FAQs, and news sites existing on the Internet (step S101), In the offline market, product trends are surveyed through surveys, focus group interviews (FGI), and retail stores (specialists) (step S102) to identify products that reflect consumer needs and dispositions, their standard of living, and lifestyle. It analyzes (step S103). The Needs Shaping DB, which collects noun-type words and noun phrases expressing consumer's desires and inclinations and trends of the product analyzed in this way, is established (step S104), and generally through the Needs Shaping DB, which corresponds to the "classification" of products. It analyzes whether the data of the appropriate attribute or value is assigned to the Super Class, and assigns the attribute and the value (step S105).

Here, the super class will be described in detail. In the object-oriented theory, the concept can be described as a class, and in the present invention, the term "large classification" is used to classify commodities into different properties based on physical properties and production characteristics. Concept. This may be defined in the same sense as the concept of "Department" commonly used, and may be classified into 'electronic products', 'apparel products', and 'service products'.

As described above, the process of assigning a corresponding attribute and value is performed through a method of acting on operation values (step S106), where the method means specifying and acting on each operation value defining data of a class and an object. . That is, as described in detail in FIG. 3, the method creates a definition for assigning a new value to an attribute of the product through operation values (step S106a), and these operation values act on the attributes of the product, respectively. Each value is stored as data by assigning a value of (step S106b). As such, the data and the methods for manipulating the data are grouped together, and this is defined as encapsulation (step S106c). The defined encapsulation can be accessed only through the external interface, so if there is data to be modified, changed, or deleted, only the operation value of the method can be modified, changed, and deleted without directly adjusting the data of individual objects. The advantage of making adjustments is that it is more convenient and efficient to preserve and manage data. In addition, product managers can reduce the cost of maintenance when they want to manage the product systematically and logically.

In the case where there is no capsule that combines the data of the super class and the method for manipulating the data into a super class DB (step S107), and checks whether there is a newly added attribute and value in the built super class DB (step S108). Inherits the data of the super class DB into the sub class, and if any, analyzes the newly added property and value in the needs shaping DB (step S109) and determines whether the data is the proper property or value for the sub class. The operation of assigning the property and the value is performed (step S110).

Here, the sub class will be described in the present invention. In the present invention, the products defined in the Super Class have common characteristics in terms of use and product-specific functions based on consumer's desires and inclinations. This is the corresponding concept. This can be defined in the same sense as the general concept of "Line". For example, the class "Electronics" of the Super Class is an example of "Computer", "Video", "Audio", "Kitchen" in the Sub Class. Home appliances', 'household appliances', and the like.

In the operation of assigning the corresponding attribute and value, it is also defined as an operation value through a method to receive a new attribute and value (step S111), which also manipulates data and data inherited from an upper class, that is, Super Class. A capsule in which the methods are combined is constructed as a sub class DB (step S112).

Herein, the classes will be described in detail. In the present invention, in addition to the above-described Super Class and Sub Class, the subclass includes Main Class, C Class, and B Class.

The Main Class describes the products that are classified in the Sub Class, but the basic functions are the same, but describe the products that are more specialized than the Sub Class that meets the specific needs and needs of consumers to meet their needs. This is the corresponding concept. This can be defined in the same sense as the concept of "Class" generally used in distribution terminology. For example, the "Class" category of Sub Class can be defined as "General PC", "Notebook", "Monitor", etc. Can be classified as.

In addition, C class is a basic unit which manufactures and supplies the product range of the conceptual unit of Main Class substantially, namely, a "manufacturer." This is a concept that exists in all products irrespective of the type of the product. For example, the "Classbook" category of the Main Class is classified as 'Samsung', 'Compact', 'Sony', and 'LG' in the C Class. Can be.

Class B exists as a lower level class of Class C and is generally a name used by each manufacturer / supplier group to identify and differentiate their products, generally "brands." These may or may not be present depending on the characteristics of each product. For example, the classification of "Samsung" and "Compact" in C Class is one example of "Sense Q" and "Presario" in B Class. This may exist.

As in the above-described steps (step S107, step S108, step S109, step 110), a capsule in which data and methods for manipulating the data are combined into each class DB (steps S112 and S117 and step S122 and steps). In the lower class, the method determines whether the data of common attributes and values of the upper class are inherited through the method (steps S113, S118, S123, and S128), and the lower class inherits the data in addition to the data inherited from the upper class. By analyzing the added attribute and value (step S114 and step S119 and step S124 and step S129), it is determined whether the data of the appropriate attribute and value is applied to the corresponding class, and then assigns the attribute and value (step S 115 and step). S120 and step S125 and step S130).

At this time, the task of assigning the attribute and the value is also defined as an operation value through the method to be given a new attribute and the value (step S116 and step S121 and step S126 and step S131).

Each object inherits the value DB analyzed in the upper class as described above (step S127) through the method to determine whether there is a common property and value data (step S128), and newly added property other than the inherited data. And analyzing the value (step S129) to determine whether the data of the proper attribute and value is applied to the object, and then assigning the attribute and the value (step S130).

Herein, the term “object” in the present invention refers to an individual product of an entity having a unique product model number having a functional attribute value and a value attribute attribute. The same meaning may be defined.

The analysis proceeds in the manner described above to construct a thesaurus DB of the individual products, which is a set in which the values of the individual products are analyzed (step S133).

At this time, through the terminals of the clients connected to the network communication network, users input a user profile such as user age, gender, education, etc. in order to search for a suitable product suitable for the user's desires and inclinations (S134). Input the desire and propensity related to the product and the main value elements of the product (step S135), and infer the user's desire using the natural language expression interface of the input user's product related desire, and calculate the noun-type words and noun phrases related to the user's desire. It is classified into 'synonyms', 'top words', 'top words', 'sub words' and 'related words' and analyzed in the thesaurus DB of individual products to determine whether they match (step S136), and determine the attributes and values of the matched products. It extracts (step S138).

By searching and recommending the attributes and values of goods based on consumer's desires and inclinations to the client terminal in a multi-dimensional manner (step S139), the product is not a single-dimensional comparison such as price and function, but a search. This branch has the advantage of being able to search and compare in terms of attributes and values and consumer desires. Thereafter, by generating a corresponding search result list and making e-catalog provided by self-producing the details of the above-compared and recommended products, the customer desire based on the object-oriented theory is composed. An oriented multidimensional product management system and method will be provided.

3 is a diagram illustrating in detail the steps of analyzing the attributes and values of individual products with reference to the Needs Shaping DB (S201), which collects nouns and noun phrases expressing consumer desires.

An individual product defined as an object is classified into classification stages to which the product belongs, that is, a major classification, a middle classification, and a small classification, and also by a manufacturer and a brand. This concept corresponds to a class.

In each of the classes, the operation of assigning an attribute and a value by analyzing a product is performed (S202), and the process of assigning each attribute and a value is performed through a method defined as an operation (S203). That is, the method creates a definition for assigning a new value to an attribute of the product through an operation value (S203a), and the operation values act on an attribute of the product to give a value (S203b). For example, if the method's operation is defined as having a value of "if weight <= 2kg," light weight "", then the product gives the value of "light weight" in addition to the attribute of "weight = 2kg". You will receive. In this way, the data and the method are grouped together as one. In this way, the data and the method are grouped together as encapsulation (S203c).

When analyzing the attributes and values of a product in the manner of S203 described above, even if a newly added attribute and value appear over time, the new value is not added directly to all individual products, but instead is added to the method through the method of S203a. By defining a new operation, the new value is added to all the individual objects belonging to the same class at once (S203b). The method and the data are encapsulated (S203c) through the operation of redefining or redefining the operation through the method without directly modifying, deleting, or adding the data, making it easier and more efficient to preserve and manage the data. Has the advantage of.

As in the method of S203 described above, the lower class also inherits the common data of the upper class through the method, and the lower class repeats the task of analyzing whether there is a newly added property in addition to the data inherited from the upper class. The newly added property is also defined as an operation through a method to be given a new value, which is also stored in the corresponding class DB together with the data inherited from the upper class (S204), and again, as in the above-described method Inherit the whole (S205). This is repeated up to the last class.

Each object inherits the value DB analyzed in the upper class (S205). The object also inherits the inherited data and other newly added properties and values. The process of assigning each property and value is performed through a method defined as an operation (S206). As in the process described in the above-described class (S203), a definition for assigning a new value to an attribute of the product is made through a method that is an operation definition (S206a), and these operation values act on the property of the product and have a value. It is given (S206b). In the same way, the object and the data and the method are bundled together as encapsulation (S206c).

In the object level, the process of assigning newly added attributes and values in addition to inherited data (S206-1) becomes an important concept.

The analysis proceeds by the method described above, and finally, the thesaurus DB (S207) of the individual products, which is a set that analyzes the value of the individual products, is finally constructed.

Although the present invention has been described in detail by using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

The present invention is a multi-dimensional product analysis and management system and method that provides a methodology for analyzing a property of a product and searching for and recommending a suitable product having a value suitable for a consumer's desire and inclination.

In the present invention, it is possible to more efficiently manage the product around the attribute value, it is possible to increase the customer satisfaction by recommending a suitable product that meets the needs of the consumer.

The present invention reduces time and effort in analyzing and managing products in an e-marketplace, and is an efficient way to produce and manage e-catalogs containing more diverse and analytical information. The e-catalog produced by the method of the present invention is more systematic and can provide detailed information related to the needs of consumers.

Through the present invention, it is possible to improve the e-commerce purchase rate and improve the sales force of the product in the e-marketplace by solving the problem of the poor real purchase due to the lack of product description, which was the problem of the existing e-commerce.

In addition, the present invention facilitates the grasping of consumer's desires, inclinations and demands by multi-dimensionally analyzing the attributes of products.

Claims (8)

An analysis step of individual products that analyze inherited and inherited attributes based on object-oriented theory, and analyzes newly added attributes from lower-level subclasses and objects; Building the value of the analyzed individual products into a database, Receiving profiles of clients connected through a network communication network; Receiving a user's required value through a natural language expression interface, Inferring the user's desires and dispositions from the demand values received in natural language, Determining the attribute value of the product matching the user's desires and inclinations and searching in the database; Analyzing recommended products by analyzing products that are most suitable for users through user profile analysis and matching of needs and users' needs and inclinations; Providing search and recommended products to the client through the interface, Storing a history of the user's profile, user's required values and desires, inclinations, recommended products, etc. in the user DB; A customer needs-oriented multidimensional product analysis and management system and method based on the object-oriented theory, which consists of a feedback step of adding and managing a database of consumers' needs and inclinations by referring to stored user demand values. The method of claim 1, Based on the object-oriented theory, in the analysis phase of individual products, in addition to inherited and inherited attributes, it analyzes newly added attributes from lower-level subclasses and objects. The classification into "Super Class", such as the concept of Department in general distribution terminology, to which a product is classified based on its physical properties and characteristics of production; Classifying into subclasses classified as commodities having common characteristics in terms of use and product inherent function based on the needs of consumers, that is, classifying them into "Sub Class" which is a concept of Line in general distribution terms; Subclassifying a specialized product that meets specific needs to meet consumer needs, ie categorizing it into "Main Class", the concept of Class, the term used in general distribution, Categorizing the main class product group into "C Class", which is a basic unit that manufactures and supplies the actual product class; Classifying products of Class C as "B class", which refers to the name and brand used by manufacturers and suppliers to distinguish and differentiate their products from those of other manufacturers; Sequentially analyzing the corresponding attributes and values for each class classified by the above method; When analyzing the property and value for each class, determining whether it is a common property, and if it is determined to be a common property, inheriting it as a subclass, Each object is a consumer desire-oriented multidimensional product analysis and management system and method based on the object-oriented theory that analyzes newly added attributes and values in addition to the attributes and values inherited from the upper class. The method according to claim 1 and 2, Based on the object-oriented theory, in the analysis phase of individual products, in addition to inherited and inherited attributes, it analyzes newly added attributes from lower-level subclasses and objects. Defining operational values of the method to convert the individual functional attributes of the product into values related to the user's desires in assigning the attributes and values of the product, In fact, this method converts the individual attributes of the product into higher-level values that match the needs and preferences of the user, Defining the converted attributes as value data for the product, To encapsulate data and methods together, Determining whether the converted value is inherited, If it is determined to have a common value, inheriting to subclasses and objects, Multi-dimensional product analysis and management system and method for consumer needs based on object-oriented theory consisting of DB of attributes and values of analyzed products The method of claim 1, In the step of determining the attribute value of the product that matches the user's desires and searching for the product having the user's required value in the database, Inputting attributes or values of the products that the user wants to search and purchase through an interface that allows the user to express in natural language and search in natural language to search for a product having a desired value; Processing the meaning of the natural language input from the user through the natural language expression interface; A system and method for consumer demand-oriented multidimensional product analysis and management based on the object-oriented theory consisting of the user's needs related to the meaning of the processed natural language and its similar meanings and the value of the product. The method of claim 1, In the step of searching for and recommending products with attributes requested by users in the database, Searching the database for products with attributes and values that match the inferred meaning, Analyze the user profile inputted by gender, age, education, job, hobbies, etc., and find the products that are most closely related to the user's needs and recommend them to the user. Multi-dimensional product analysis and management system and method The method of claim 1, In the step of providing the searched and recommended products to the terminal of the client through the interface, Searching for products that are most closely associated with the value of the user's needs, Recommending the most suitable product through the user interface through the searched products, Automatically producing an e-catalog containing the detailed attributes and values of the product, such as photographs of the product, Providing the user with an e-catalog of recommended products searched through the user interface, Multi-dimensional product analysis and management system for consumer needs based on object-oriented theory that provides users with comparisons between similar products in addition to search and recommended products According to claim 1 and 2 and 3, An analysis step of individual products that analyze inherited and inherited attributes based on object-oriented theory, and analyzes newly added attributes from lower-level subclasses and objects; In building the value of the analyzed individual products into a database, Adding new products, analyzing the value of new products, storing them in a new database, When a new product is released and new data on the product's attributes and value analysis are added, an object that automatically updates the contents of the updated database at regular intervals to the engine of the system connected through a web server. Multi-Dimensional Product Analysis and Management System and Method for Consumer Needs Based on Oriented Theory On your computer, When a user and a company member access through a web server, the user can request the user's requirements and answers through a web page. Receives each response and requirements to pass to the application server, the application server through this to create a search expression and request to the database server, A function of extracting a result by searching a database based on the search expression; A computer-readable recording medium having recorded thereon a program for realizing the function of transmitting the result to a client through a web server.