JP7119020B2 - Information processing device, information processing method and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program used in electronic commerce.

In e-commerce, where users purchase products from e-shopping site affiliated stores on the Internet, as a method to increase the willingness to purchase products on conditions other than product attributes such as product quality and price, purchasing products over a certain amount It was common to provide free shipping and give points or coupons according to the purchase amount.
As an invention related to the provision of coupons in electronic commerce, there is a discount system disclosed in Patent Document 1, for example.

Japanese Patent Application Laid-Open No. 2001-319124

As with the discount system described in Patent Literature 1, conventional methods for increasing the willingness to purchase products all increase the monetary benefits of users, and the sales of stores that provide products temporarily increase. However, the profit margin will decline. In addition, there is a problem that sales will not increase if rival shops start giving similar points or coupons.

The present invention has been made in view of the problems described above, and its object is to provide an information processing apparatus, an information processing method, and an information processing program that can increase the user's willingness to purchase a product. That's what it is.

In order to solve the above problems, the information processing apparatus according to the invention of claim 1 of the present application includes:
an acquisition unit that acquires purchase information about a product purchased by a target user in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. a content providing unit for providing a product including a decoration image prepared in advance corresponding to one of the attributes of the product;
with
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The content providing unit provides the first content with a link for transitioning from the first content to the second content .

The invention according to claim 2 is the information processing apparatus according to claim 1,
The content corresponding to the target user is characterized by content that can be viewed by users other than the target user.

The invention according to claim 3 is the information processing apparatus according to claim 1 or 2,
The decoration images include a decoration image added by default and a decoration image added by satisfying a predetermined condition.

The invention according to claim 4 is the information processing apparatus according to claim 3,
The content providing unit presents a mission prepared in advance corresponding to the attribute of the product to the target user, and has a mission management function for determining whether or not the mission has been achieved, and the predetermined condition is said mission being accomplished,
When the mission management function determines that any mission has been accomplished, the content providing unit grants the right to use a decoration image prepared in advance corresponding to the mission in the content. and

The invention according to claim 5 is the information processing apparatus according to claim 4,
The content providing unit is characterized by having a content editing function that enables editing of the content corresponding to the target user by using the decoration image to which the right is granted.

The invention according to claim 6 is the information processing apparatus according to claim 4 or 5,
The content providing unit ranks the target user according to the number of missions completed by the target user or the degree of difficulty of the mission, and displays the determined rank in the content.

The invention according to claim 7 is the information processing apparatus according to claim 6,
The content providing unit is characterized by having a function of giving a privilege to users having a higher determined rank.

The invention according to claim 8 is the information processing apparatus according to any one of claims 1 to 7,
The decoration image includes a background image of the content and parts images displayed in relation to the main character displayed on the background image.

The invention according to claim 9 is the information processing apparatus according to claim 8,
The background image and the parts image are each prepared as a group,
The content includes an icon for selectively displaying the group of background images or the group of parts images.

The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9 ,
The content corresponding to the target user is characterized by displaying an icon or button image that enables other users to view the content.

The invention according to claim 11 is the information processing apparatus according to any one of claims 1 to 10 ,
The content providing unit
a reception function that receives input of impressions of the second content by users other than the target user;
a function of reflecting an impression received by the receiving function in the content of the second content;
characterized by comprising

An information processing method according to the invention of claim 12 ,
an acquisition step of acquiring purchase information about a product purchased by a target user in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. a content provision step of providing content including decoration images prepared in advance corresponding to any of the attributes of the product of the product;
including
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The content providing step provides the first content with a link for transitioning from the first content to the second content .

An information processing program according to the invention of claim 13 ,
the computer,
Acquisition means for acquiring purchase information related to products purchased by target users in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. content providing means for providing a content including decoration images prepared in advance corresponding to any of the attributes of the product,
function as
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The content providing means provides the first content with a link for transitioning from the first content to the second content .

ADVANTAGE OF THE INVENTION According to this invention, a user's willingness to buy goods can be improved, without reducing the profit rate of a store in electronic commerce. Further, according to the present invention, in addition to the satisfaction associated with the product, users who use electronic commerce can also feel satisfaction by taking on the presented missions, solving the problems, and receiving rewards. In addition, there is an effect that it is possible to increase the sales of the electronic shopping site member stores.

1 is a system configuration diagram showing an example of the configuration and usage environment of a shopping server using an information processing apparatus according to an embodiment of the present invention; FIG. It is a screen block diagram which shows an example of the search input screen in the shopping server of embodiment. It is a screen block diagram which shows an example of the search result display screen in the shopping server of embodiment. It is a screen block diagram which shows an example of the merchandise sale screen in the shopping server of embodiment. It is a figure which shows an example of the content of user data. FIG. 10 is a diagram showing how links to sub-contents are set in main content. It is a screen block diagram which shows an example of a home screen. It is a screen block diagram which shows an example of a stamp setting screen. FIG. 10 is a diagram showing an example of a user search function in sub-content; FIG. 10 is a flowchart showing an example of a procedure of display processing of a home screen by a sub-content providing unit; FIG. 4 is a flow chart showing an example of a procedure of mission management processing by a mission management unit; It is a system block diagram which shows the modification of the usage environment of the shopping server using the information processing apparatus which concerns on embodiment.

Hereinafter, embodiments of an information processing apparatus, an information processing method, and a program according to the present invention will be described with reference to the drawings.
The information processing device is, for example, a device that manages electronic commerce or a device that provides services associated with electronic commerce in cooperation with the device that manages electronic commerce, and is realized by one or more processors. In the following description, the information processing device is assumed to be included in a shopping server that provides online shopping, which is an example of electronic commerce, as a service.

The shopping server may provide a shopping site in response to a request from a browser, or may provide the same content as a shopping site in response to a request from an application program installed on a smartphone or the like. may be In addition to online shopping, e-commerce includes auctions and flea markets.

[overall structure]
FIG. 1 is a system configuration diagram showing an example of the configuration and usage environment of a shopping server 10 using an information processing apparatus according to an embodiment of the present invention.
As shown in FIG. 1, the shopping server 10 communicates with the user terminal 20 and the store owner terminal 30 via the network NW. The network NW includes, for example, the Internet, WAN (Wide Area Network), LAN (Local Area Network), wireless base stations, provider terminals, dedicated lines, and the like.

The user terminal 20 includes a personal computer, a mobile phone such as a smart phone, a tablet terminal, and the like. These terminals store a UA (User Agent) 20 such as a browser and an application program. When the UA is activated, a sales screen provided by the shopping server 10 is displayed on the display of the terminal. A request corresponding to the input operation performed by the user of the user terminal 20 is transmitted to the shopping server 10 .

The shopping server 10 includes, for example, a main content providing unit 11, a purchase information obtaining unit 12, and a sub-contents providing unit 13.
The sub-content providing section 13 includes a home screen generating section 132 and a mission managing section 134 . These constituent elements are realized, for example, by cooperation between a CPU (Central Processing Unit) and a program (software) executed by the CPU. Some of these components are realized by hardware such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), and GPU (Graphics Processing Unit). good too. The program executed by the CPU may be stored in advance in a storage device such as a HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage medium such as a DVD or CD-ROM. may be installed by being attached to the drive device.

The shopping server 10 also stores data such as product data 14, log data 15, user data 16, stamp data 17, and mission data 18 in storage devices such as HDD, flash memory, and RAM (Random Access Memory). there is This storage device may be attached to the shopping server 10, or may be a NAS (Network Attached Storage) accessible by the shopping server 10 via the network NW.

[Main content provider]
The main content providing unit 11 provides the UA of the user terminal 20 with various screens (for example, FIGS. 2 to 4) as a shopping site. The main content provider 11 is an example of a "first content provider". The main content (shopping site) is an example of "first content".
FIG. 2 is a diagram showing an example of the search input screen IM1. The search input screen IM1 is provided with a query input field A1 for inputting a query for searching for products, and a search button B1 for executing a search with the input query. When a query is entered in the query input field A1 and the search button B1 is operated, the screen transitions to the search result display screen IM2. Similarly, when a category is selected instead of a query, the screen transitions to the search result display screen IM2.

FIG. 3 is a diagram showing an example of the search result display screen IM2. The search result display screen IM2 includes a search result display field A2. In the search result display field A2, for example, a predetermined number of images and descriptions of products that can be visually recognized by scrolling (or all that can be displayed) are displayed in order of ranking determined by the main content providing unit 11. FIG. When the image or description of one product is operated (selected) on the search result display screen IM2, the screen transitions to the product sales screen IM3.

FIG. 4 is a diagram showing an example of the merchandise sales screen IM3. The product sales screen IM3 includes a product image display column A3-1, a title column A3-2, a detailed description column A3-3, and the like. In the title column A3-2 and the detailed description column A3-3, the manufacturer of the selected product, the material of the product, its use, and other contents are posted as text. The product is purchased by the purchaser by operating the product sales screen IM3.

The main content providing unit 11 performs the following processing in order to display the screen as described above on the display unit and establish a shopping site. The main content providing unit 11 also has a function of collecting the shopping site usage history of each user and registering it in the log data 15 . The log data 15 is, for example, chronologically arranged records including a user ID, which is user identification information, a product ID, and actions (search, browsing, favorite registration, purchase, etc.).

The main content providing unit 11 searches for the product data 14 according to the search instruction given to the search input screen IM1. The product data 14 is, for example, a product ID, which is product identification information, associated with a category ID, which is category identification information, a product image, a title, a detailed description, a price, and other data. Among these items, the product ID is information automatically numbered by an exhibition reception unit (not shown), and the other information is input by the store owner.

FIG. 5 is a diagram showing an example of the contents of the user data 16. As shown in FIG. The user data 16 includes, for example, demographic information that is pre-registered or presumed information such as gender, age, occupation, and place of residence for the user ID, preference information such as which category of product is preferred, and sub-contents. Icon acquisition information, friend-registered users, mission completion information, and the like used by the providing unit 13 are associated with each other.

[Sub-content]
FIG. 6 shows how links to sub-contents are set in the main content.
When the user operates the switch button SW1 displayed in the main content, the screen transitions to the sub-content display screen.
The sub-content includes a home screen and a mission presentation screen, and these screens can be viewed by scrolling the entire screen, for example. The sub-content is an example of "content corresponding to the user" or "second content."

In this embodiment, the sub-contents are sites that are visited in order to enjoy things other than shopping while shopping at the shopping site. The sub-contents may be provided to all users, or may be provided only to users who have registered with the main content. The sub-content corresponding to the registered user can be displayed on the UA by the user registering by linking his/her own account to the main content.
Of the sub-contents, the home screen is treated as a screen corresponding to the user who performed a predetermined operation in the main content (hereinafter referred to as the target user), but can also be viewed by other users (hereinafter referred to as the visiting user).

(Home Screen)
First, the home screen will be explained. FIG. 7 is a diagram showing an example of the home screen IM4.
For example, a main character image CHR is displayed on the home screen IM4 as shown. The type of character displayed as the main character image may be selectable by the user.
In this embodiment, the background image of the home screen can be selected, and the main character image can be changed. In addition to the main character image, the home screen also displays a default selectable pasted image (hereinafter referred to as a stamp) and stamps can be displayed.

Here, the stamps and background images that can be pasted on the home screen by the user include stamps and background images that are prepared by default and can be used by anyone, and stamps that are different from the defaults that can be obtained by completing (clearing) missions. and a background image. Since there are default stamps and background images, anyone can participate, while there are stamps and background images that can be obtained by completing missions, so it is possible to increase the desire to complete missions and purchase products.
Also, stamps are provided, for example, by a shopping site provider. The shopping site provider grants the target user the right to use the stamp. Furthermore, a displayable period may be set for the stamp. For example, the display period of the stamp provided by the product maker ends after the end of the sale period or a predetermined period (for example, several months to a year) after the purchase. or

Also, the stamp may be provided as an advertising tool by a store (vendor) or product maker that sells products on a shopping site. You may use the image which imitated or attached the brand logo of the goods maker to. Then, prepare multiple types of stamps for each product category, shop, manufacturer, or brand. or "write and post product reviews", and users who have achieved (cleared) the missions are rewarded with stamps corresponding to them.

As a result, in addition to the satisfaction associated with the product, users who use electronic commerce can take on the presented missions, solve the problems, and obtain rewards, thereby increasing their satisfaction. Also, by preparing parts images imitating accessories such as hats and shoes as stamps, it is possible to give the user the enjoyment of playing a dress-up game. Furthermore, a plurality of stamps are prepared for each mission, a game imitating Gacha is executed, and one of the plurality of stamps is selected according to the game result to clear the mission. You may make it give to the user who performed. By preparing various stamps in this way, it is possible to increase the willingness to challenge the mission.

In addition, in order to acquire a predetermined decoration image (stamp, background image) by challenging the mission, predetermined conditions (for example, experience value, level, title, ranking, product purchase, etc.) may be set. . In this case, the right to use the decoration image may be obtained only when the product is purchased through the sub-content, although the right to use cannot be obtained when the product is purchased in the normal manner in the main content. By providing the right to use the decoration image in this way, it is possible to create a sense of premium for the target user to display the decoration image on his or her home screen.

When the stamp is provided in a form that can be worn by the main character image, it is provided as a change-of-clothes stamp for the main character image. When stamps are provided as home screen decorations, it is possible to set whether to display the stamps around the main character image or as part of the background image. The stamp set to be displayed is displayed at a user-designated position on the home screen. If the stamp is a change-of-clothing stamp, the stamp may be automatically attached to a predetermined position (for example, the character's head if it is a hat) when the stamp is superimposed on the main character image. Note that the stamp and the background image may have movement.

As shown in FIG. 7, the home screen IM4 includes a button B2 for transitioning to a recommended site, a redesign button B3 for transitioning to a mode for editing (customizing) the screen, and posting (sharing) an image of the home screen IM4 to SNS or the like. ), a button B5 for transitioning to the mission presentation screen, a button B6 for confirming the target user's rank, a button B7 for the target user to refer to coupons available on the main site, and the main character of the home screen IM4. A button B8 for transitioning to an image dress-up setting screen, a button B9 for confirming the title acquired by the target user, and a button B10 for switching display/non-display of the buttons B5 to B9 at the bottom of the screen are displayed.
The title confirmation button B9 can inform the user that there are unused stamps, for example, by displaying a badge image that visually indicates the number of unused stamps. The buttons B1 to B9 may be displayed as button images or as icons.

In the illustrated example, when the button B5 is operated, the screen transitions to the mission presentation screen in the same manner as when the button B2 is operated. Further, when the button B10 is operated to switch to non-display, the buttons B5 to B9 may be hidden, and only the remodeling button B3 and the share button B4 may be shifted downward and displayed.
In addition, the shopping server of this embodiment has a function of ranking users according to the number of stamps acquired by the user, that is, the number of missions cleared, the degree of difficulty, etc. When the button B6 is tapped, The target user's rank is displayed on the home screen IM4. By displaying the rank, the user wants to raise his rank and can increase his motivation to challenge the mission. In addition, privileges such as coupons are given to users of higher ranks. It should be noted that an icon for displaying the target user's rank and ranking list may be displayed in the background image. By giving benefits, you can further increase your motivation to challenge the mission.

(Stamp settings)
FIG. 8 shows an example of the dress-up setting screen IM5.
As shown in FIG. 8, in the dress-up setting screen IM5, a display frame F1 is provided at the bottom of the screen to display a list of settable stamps (part images), which the target user can display on the home screen. A stamp desired to be displayed on the home screen can be selected and set by, for example, touching the stamp with a finger to designate it and moving it to a desired display position.
Also, after moving the stamp to a desired display position, the size or angle can be changed. Furthermore, in the dress-up setting screen IM5, when there is a change in screen settings, a save button B11 for saving the screen after setting and a reset button B12 are displayed. is saved (memorized) or reset changes.

Here, when a stamp is provided as a home screen decoration, it is possible to set whether or not to display the stamp around the main character image or as part of the background image. The stamp set to be displayed is displayed at a user-designated position on the home screen. When the stamp is provided in a form that can be worn on the main character image, it is provided as a dress-up item (parts image) for the main character image.
In the stamp list displayed in the display frame F1, all the pre-prepared stamps are displayed clearly, the default stamps and acquired stamps, and the unacquired stamps are filtered and blurred. be.

Further, as shown in FIG. 8, a button B13 consisting of an icon for setting the background image of the home screen is displayed on the dress-up setting screen IM5. A group of selectable background images is displayed in the lower display frame F1, the background image is transitioned to the background setting screen, and the background image to be displayed on the home screen is selected from the display frame F1 by, for example, a finger touch operation. can be set with When a button B14 composed of icons displayed side by side with the button B13 is operated, the screen returns to the dress-up setting screen IM5 shown in FIG. Further, when a tap operation is performed on a stamp that has not been obtained or a background image within the display frame F1, an explanation or the like of how to obtain the stamp is displayed.
As described above, in this embodiment, stamps (part images) and background images are prepared as groups, respectively, and images can be selected for each group by operating the button B13 or B14. becomes easier.

In addition, multiple main characters can be prepared and the user can select them, or a character and a default background image can be linked, and when one of the main characters is selected, the default background image linked to it will automatically change. The main character may be selectively selected and displayed on the home screen together with the main character.
Alternatively, different home screens may be created for each main character, and one user may be permitted to register a plurality of home screens. For example, when the user operates the "save" button after editing the home screen, the "overwrite save" button and the "new registration" button are displayed. A plurality of home screens can be registered by being registered.

In addition, on the shopping site, a transition button that transitions to a dedicated page that introduces users who have recently updated the home screen, users who have recently purchased products, and high-ranked users can be provided. The home screen may be browsed. Such functions are provided by the main content providing unit 11 .
In addition, the visiting user can easily view the user's home screen by registering a user with similar interests as a friend or by following a prominent user. Then, on the viewing home screen, a "like" mark, which is an index indicating favorable impression and sympathy, may be displayed so that evaluation by other users can be performed. This allows users to communicate with each other, increases the number of friends with common hobbies and tastes, and obtains evaluations from friends, thereby enhancing user satisfaction.

FIG. 9 is a diagram showing an example of a user search function in sub-contents. On the sub-contents screen (home screen), there is a column for displaying a list of users who have registered as friends and mission clear rankings in descending order of rank. On this screen, the visiting user can search for the user of the visiting destination and select the target user of the home screen of the visiting destination via the list column of the users registered as friends or following.

[Shopping server functions]
Next, a description will be given of how the components of the shopping server 10 function in presenting the screen display as described above to the target user and the visiting user.
As shown in FIG. 1 , the shopping server 10 includes a purchase information acquisition section 12 and a sub-contents providing section 13 , and the sub-contents providing section 13 includes a home screen generation section 132 and a mission management section 134 .

Among these, the purchase information acquisition unit 12 acquires purchase information on products purchased by the target user in electronic commerce.
The home screen generation unit 132 of the sub-content providing unit 13 refers to the purchase information acquired by the purchase information acquisition unit 12 to identify the product purchased by the target user, and generates a home screen that is sub-stamp content corresponding to the target user. In addition, a decorative image representing the product purchased by the target user in electronic commerce is included and provided as display content.

A home screen corresponding to the target user is created based on the information of the user data 16 and the like. Also, the home screen generation unit 132 searches the stamp data 17 based on the most recent purchase information acquired by the purchase information acquisition unit 12, and extracts stamps corresponding to the purchased product. For example, when the purchase information acquisition unit 12 acquires new purchase information, the sub-contents provision unit 13 searches the stamp data 17 for a stamp corresponding to the new purchase information, and the target user has already acquired the right to use the stamp. determine whether or not Then, if the target user has not acquired the right to use the stamp, the acquisition of the right to use the stamp is reflected in the information of the target user in the user data 16 .
The home screen generation unit 132 has a function of reflecting, on the home screen, the target user's setting regarding the display of stamps on the home screen and the setting regarding whether or not to accept impressions from the visiting user.

(Home screen setting processing)
FIG. 10 shows an example of the procedure of home screen setting processing by the home screen generation unit 132 of the sub-content providing unit 13 . Note that the process of FIG. 10 is started in response to operation of the changeover button B3 (or changeover button B8) as an edit button that enables editing on the user's home screen.

In this home screen setting process, the home screen generation unit 132 first refers to the user data 16 of the target user based on the user ID to acquire information about stamps that can be displayed (step S11). 18 to acquire mission achievement information (step S12). Next, based on the mission achievement information acquired in step S12, the home screen generation unit 132 determines whether or not a new right to use a stamp has been acquired (step S13). When it is determined that the right to use a new stamp has been acquired, the image information of the stamp is added to the display frame F1 of the stamp that can be displayed (step S14), and the previous setting (stamp to be displayed and display position) is changed. call (step S15).

On the other hand, if the home screen generation unit 132 determines in step S13 that the right to use the stamp has not been newly acquired, the process jumps to step S15 to call the previous settings.
Next, the home screen generation unit 132 receives stamp display settings from the target user (step S16), and determines whether or not there is an operation to paste a stamp on the home screen (step S17). Then, when it is determined that the stamp has been pasted on the home screen, the process proceeds to step S18 to display the "save" button B11 and the "reset" button B12 on the home screen (see FIG. 8).

Subsequently, the home screen generation unit 132 determines whether the "save" button B11 has been operated (step S19), and if the "save" button B11 has been operated, saves the changed home screen setting information ( step S20). If it is determined in step S19 that the "save" button B11 has not been operated, the process advances to step S21 to determine whether the "reset" button B12 has been operated. reset the setting information of the home screen (step S22).

On the other hand, if it is determined in step S21 that the "reset" button B12 has not been operated, the process returns to step S17 to determine whether or not the next stamp affixing operation has been performed, and the above processes S18 to S21 are repeated.
As described above, by generating a home screen customized for each target user by the home screen generation unit 132, content attractive to the target user can be provided. In addition, since the background image can also be changed, it is possible to provide more attractive content to the user, and to increase the user's desire to create a home screen.

(mission management processing)
FIG. 11 shows an example of the procedure of mission management processing by the mission management section 134 of the sub-content providing section 13. As shown in FIG. Note that the processing of FIG. 11 is started in response to operation of the recommended site transition button B2 (or mission button B5) on the user's home screen.
In this home screen setting process, the mission management unit 134 first causes the target user's home screen to display a mission list containing missions that can be challenged and descriptions thereof (step S31), and prompts the target user to select a mission. Accept (step S32).

Next, the mission management unit 134 determines whether or not the mission selected in step S32 has been achieved (cleared) (step S33). If it is determined that the mission has not been achieved, the processing of this flowchart ends. When it is determined in step S33 that the mission has been accomplished (cleared), mission achievement information is stored and a stamp prepared in advance corresponding to the mission is provided to the target user as a reward (step S34).

Subsequently, it is added to the stamp list in the user data 16 as a stamp that can be used by the user (step S35). Also, the ranking is calculated and stored reflecting the achievement of the mission this time (step S36), and the image of the title confirmation button B9 is changed according to the number of achievements (step S37). Furthermore, in the ranking calculation process (step S36), it is possible to determine whether or not the player is placed in the top ranking, and if the player is placed in the higher rank, a predetermined coupon that can be used for shopping, for example, may be given.

(Modification)
The use of the decorative image in the above embodiment is not limited to the sub-content associated with the shopping site, and the decorative image may be displayed on contents such as SNS and personal homepages.
FIG. 12 is a diagram showing an example of the usage environment of the SNS server 40 or the web server 50 using the information processing apparatus according to the above embodiment. The shopping server 10 communicates with the SNS server 40 and the web server 50 via the network NW, for example. The SNS server 40 and the web server 50 have functions corresponding to the purchase information obtaining unit 12 and the sub-content providing unit 13 in the above embodiments. The SNS server 40 provides SNS services such as a message posting service and an image sharing service. Web server 50 provides services other than shopping (for example, news distribution, auctions, finance, games, etc.).

In the SNS server 40 and the web server 50, the target user can use the home screen provided by the sub-content providing unit 13 and the stamps that have the right to be displayed on the home screen as posted images and pictograms in sentences. can be Also, the target user can post an article image IM9 including a capture image of the home screen and a link on the SNS server 40, for example. Furthermore, the target user can post text posted image IM10 on web server 50 using stamps ST1 and ST4.

In the posting operation to the SNS server 40 or the web server 50, the target user activates the UA of the user terminal 20 to communicate with the shopping server 10 and provide a link to the home screen and a link to the available stamp. Post.
As a result, the target user's loyalty (affinity) to the shopping server 10 increases, and the shopping server 10 can provide more attractive content.

[Effect of the invention]
According to the system of the above-described embodiment, the user can customize the home screen linked to the shopping site, so that it is possible to increase the willingness to purchase the products or services exhibited at the shopping site. This can greatly contribute to the activation of electronic commerce.
In addition, since rewards are given for mission achievement, it is possible to increase users' willingness to purchase products without reducing the profit margin of the store in e-commerce. can be fully extended.
In addition, since users can communicate with each other through the site, the number of friends who have common tastes and tastes increases, and users can be evaluated by their friends, thereby increasing user satisfaction.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments. For example, in the above-described embodiment, stamps and background images were given as examples of decorative images that the user can acquire by completing a mission. Also good. Further, in the above-described embodiment, a decoration image is provided to the user upon mission completion. You may make it give according to a situation.

10 shopping server 11 main content providing unit 12 purchase information acquiring unit 13 sub-content providing unit 132 home screen generating unit 134 mission management unit 20 user terminal 30 vendor terminal

Claims (13)

an acquisition unit that acquires purchase information about a product purchased by a target user in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. a content providing unit for providing a product including a decoration image prepared in advance corresponding to one of the attributes of the product;
with
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The information processing apparatus , wherein the content providing unit provides the first content with a link for transitioning from the first content to the second content . 2. The information processing apparatus according to claim 1, wherein the content corresponding to the target user is content that can be browsed by users other than the target user. 3. The information processing apparatus according to claim 1, wherein the decoration images include a decoration image added by default and a decoration image added by satisfying a predetermined condition. The content providing unit presents a mission prepared in advance corresponding to the attribute of the product to the target user, and has a mission management function for determining whether or not the mission has been achieved, and the predetermined condition is said mission being accomplished,
When the mission management function determines that any mission has been accomplished, the content providing unit grants the right to use a decoration image prepared in advance corresponding to the mission in the content. The information processing apparatus according to claim 3, wherein: 5. The content providing unit according to claim 4, wherein in the content corresponding to the target user, the content providing unit has a content editing function that enables editing of the content using the decoration image to which the right is granted. The information processing device described. The content providing unit ranks the target user according to the number of missions completed by the target user or the degree of difficulty of the mission, and has a function of displaying the determined rank in the content. Item 6. The information processing device according to Item 4 or 5. 7. The information processing apparatus according to claim 6, wherein the content providing unit has a function of giving a privilege to a user having a higher determined rank. 8. The decoration image includes a background image of the content and parts images displayed in relation to a main character displayed on the background image. The information processing device according to the item. The background image and the parts image are each prepared as a group,
9. The information processing apparatus according to claim 8, wherein the content includes an icon for selectively displaying the group of background images or the group of parts images. 10. The information processing according to any one of claims 1 to 9, wherein the content corresponding to the target user displays an icon or button image that enables other users to view the content. Device. The content providing unit
a reception function that receives input of impressions of the second content by users other than the target user;
a function of reflecting an impression received by the receiving function in the content of the second content;
The information processing apparatus according to any one of claims 1 to 10, comprising: an acquisition step of acquiring purchase information about a product purchased by the target user in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. a content provision step of providing content including decoration images prepared in advance corresponding to any of the attributes of the product of the product;
including
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The information processing method , wherein the content providing step provides the first content with a link for transitioning from the first content to the second content . the computer,
Acquisition means for acquiring purchase information related to products purchased by target users in electronic commerce;
By referring to the purchase information, a store that sells the product, a manufacturer or a brand of the product, which is an attribute of the product purchased by the target user, is identified, and content corresponding to the target user is purchased by the target user in electronic commerce. content providing means for providing a content including decoration images prepared in advance corresponding to any of the attributes of the product,
function as
the content corresponding to the target user is second content including a home screen that can use the decorative image, provided accompanying the first content of the shopping site for conducting electronic commerce;
The information processing program , wherein the content providing means provides the first content with a link for transition from the first content to the second content .

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