JP2023055280A - Advertising device, advertising method, and advertising program - Google Patents

Abstract

To provide an information communication system, an advertising device, an advertising method, and an advertising program, that show advertisements in a manner capable of preventing a user from terminating usage of an electronic commerce system without purchasing any product despite having taken an action indicating an intention to make a purchase.SOLUTION: In an information communication system, an electronic shopping mall server performs the steps of: acquiring target product information indicating a product to which an operation of entering a target product to be subjected to purchase procedures later by a buyer (user terminal), among a plurality of products that can be purchased using a prescribed electronic commerce system; searching for related products which are related to the product indicated by the acquired target product information; and causing a screen displaying the target product information, a screen where an operation for executing purchase procedures of the product indicated by the acquired target product information can be performed, to show a paid advertisement of the searched related products.SELECTED DRAWING: Figure 10

Description

The present invention relates to a system for displaying advertisements of products that can be purchased in electronic commerce.

Buying and selling products using electronic commerce systems such as online shopping sites and online shopping malls has become widespread. Such a system generally allows a user, who is a buyer, to search for products that the user desires. The user puts the products that the user wants to purchase from the searched products into a shopping container called a shopping basket or the like (hereinafter simply referred to as a "shopping basket" as an example). When the terminal device of the user displays the information screen of the product in the shopping cart, the user performs a predetermined operation to proceed to the purchase procedure of the product in the shopping cart. Become. Then, when the purchase procedure is completed, the purchased product is shipped to the user.

Advertisement distribution to Internet users is also actively carried out. The delivery of advertisements on the Internet generally incurs advertising costs. Therefore, there is a demand for advertisement distribution to improve cost effectiveness. One example of advertising techniques is search-linked advertising. Search-linked advertising is a method of displaying advertisements related to keywords input by users for searching information, for example. Keywords input by users often indicate the user's interest, so search-linked advertising is known as one of the highly cost-effective advertising techniques.

For example, Patent Literature 1 discloses a method of selecting advertisements to be displayed on the website of an online mall. This method receives the advertising content of search advertising and the bid amount of the advertising fee from the online mall store, and based on the information such as the website requested by the consumer, the advertising content of non-search advertising On the other hand, when the consumer uses the search function of the online mall website, it selects the advertising content of the paid search advertisement based on the keyword. In addition, this method makes the degree of contribution of the bid amount to the selection of the advertising content to be displayed in the non-search advertising space lower than the degree of contribution of the bid amount to the selection of the advertising content to be displayed in the search advertising space. do.

JP 2019-114303 A

In an electronic commerce system, the action of adding an item to a shopping cart is considered to be an action that indicates that the user has a certain level of intention to purchase the item. However, in some cases, the phenomenon that the user does not purchase the product after putting it in the shopping cart, that is, the so-called cart abandonment, may occur. At that time, while there are users who purchase other products, there are also users who finish using the electronic commerce system without purchasing any products. In this case, the electronic commerce system cannot respond to the purchase intention once indicated by the user. However, conventional advertising techniques have not been able to display advertisements to keep such users on the e-commerce system.

The present invention has been made in view of the above points. To provide an advertising device, an advertising method, and an advertising program for displaying an advertisement so as to prevent the user from ending the advertisement.

In order to solve the above-mentioned problems, the invention described in claim 1 is included as an eligible product that is subject to purchase procedures later, among a plurality of products that can be purchased using a predetermined electronic commerce system. Acquisition means for acquiring target product information indicating a product for which an operation has been performed by a buyer; search means for searching related products related to the product indicated by the acquired target product information; on a screen that displays the information of the relevant product, and that allows an operation to execute the purchase procedure for the product indicated by the acquired target product information. and a control means for displaying an advertisement for which an advertisement fee is charged to the sales source of the product.

According to this invention, products related to the product entered by the buyer as an object to be purchased later are retrieved. Then, the paid advertisement of the related product is displayed on the screen where the information of the product to be purchased later is displayed and the purchase procedure of the product can be proceeded. An operation of entering a certain product as a product to be processed for purchase later is considered to be an action indicating that there is a certain degree of probability that the intention to purchase the product exists. Advertisements for products related to the product that the buyer once indicated his/her intention to purchase will be displayed. , buyers are more likely to purchase related products. Therefore, it is possible to prevent the user from ending the use of the electronic commerce system without purchasing any product even though the user has taken an action indicating the purchase intention, and displaying the advertisement. can.

The invention according to claim 2 further comprises search condition information acquisition means for acquiring search condition information indicating search conditions under which the product indicated by the acquired target product information can be searched, wherein the search means The related product is searched based on the acquired search condition information.

According to the present invention, related products that can be retrieved under the same search conditions as those of products entered by the buyer as objects to be purchased later are retrieved. Since it is considered that products that can be searched under the same search condition have some commonalities, it is possible to increase the possibility that the buyer will purchase related products.

The invention according to claim 3 is characterized in that the acquired search condition information indicates search conditions specified by the buyer when the buyer searches for the product indicated by the target product information. .

According to the present invention, the search conditions used to search for related products are the same as the search conditions specified by the buyer when searching for products entered for later purchase procedures. Since there is a possibility that the search conditions specified by the buyer include information about the product that the buyer wants, the possibility of the buyer purchasing the related product can be increased.

In the invention according to claim 4, the control means displays information about a part of the searched related products, and according to the operation by the buyer while the screen is displayed, It is characterized by further comprising search result display control means for displaying search results of the related products.

According to this invention, since information on further related products is displayed according to the buyer's operation, it is possible for the buyer to omit the trouble of designating the search conditions for displaying the search result of the related products.

The invention according to claim 5 is characterized in that the control means causes the advertisement to be displayed for a product targeted for the search-linked advertisement among the related products.

According to this invention, when displaying a search-linked advertisement, it is possible to search for related products by the same method as searching for products targeted by the advertisement.

The invention according to claim 6 is characterized in that the control means displays the screen so that an operation of entering the searched related product as the target product is possible.

According to this invention, when the buyer wants to purchase the related product on which the advertisement is displayed, the buyer omits the display of the screen on which the information of the related product is displayed, and selects the product as an object to purchase later. You can include related products.

According to the seventh aspect of the invention, the searching means searches for a second related product related to the related product based on the operation of entering the searched related product as the target product. wherein the control means displays on the screen a second advertisement of the retrieved second related product, the second advertisement for which an advertising fee is charged to a seller of the second related product. and

According to this invention, the buyer enters the related product as a product for which the purchase procedure is to be performed later from the screen displaying the information of the product for which the purchase procedure is to be performed later, thereby enabling the related product to be associated with the related product. An advertisement for a second related product to be displayed is displayed. Therefore, even if the buyer loses the purchase intention after taking the action indicating the purchase intention for the related product, there is a possibility that the buyer will purchase the second related product.

According to the eighth aspect of the invention, in the electronic commerce system, it is possible to purchase products from each of a plurality of sales sources, and the search means is the same as the sales source of the product indicated by the target product information. The related product is retrieved from among the products sold by the seller.

According to this invention, advertisements of related products sold by the same seller as the seller of the product for which the buyer once indicated the purchase intention are displayed. Since the buyer tends to decide which product to purchase from among the products sold by the same seller, it is possible to increase the likelihood that the buyer will purchase related products.

According to a ninth aspect of the invention, the screen enables the operation of executing the purchase procedure of the product indicated by the target product information, and the product indicated by the target product information is displayed as the target product. It is characterized by being a screen that allows an operation to be deleted from the incoming products.

According to this invention, the advertisement of the related product is displayed on the screen where the user can proceed to the purchase procedure of the product included in the target of the purchase procedure later or delete the product from the target of the purchase procedure later. be done. A buyer who has lost the intention to purchase an item that has been included in the purchase procedure later may delete that item from this screen. You can increase your chances of seeing

The invention according to claim 10 is characterized in that the target product is a product contained in the shopping container of the buyer in the electronic commerce system.

According to the eleventh aspect of the invention, in the advertising method executed by a computer, among a plurality of commodities purchasable using a predetermined electronic commerce system, the commodities are included as targeted commodities to be subjected to purchase procedures later. an acquisition step of acquiring target product information indicating a product for which an operation has been performed by a buyer; a search step of searching for related products related to the product indicated by the acquired target product information; an advertisement for the searched related product, wherein the advertisement is displayed on a screen that displays product information and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information; and a control step of displaying an advertisement for which an advertisement fee is charged to the seller of the related product.

According to the twelfth aspect of the invention, the buyer performs the operation of entering the computer as a target product to be subjected to purchase procedures later, among a plurality of products purchasable using a predetermined electronic commerce system. acquiring means for acquiring target product information indicating the acquired product; searching means for searching related products related to the product indicated by the acquired target product information; and displaying information on the target product. An advertisement for the searched related product is displayed on a screen on which an operation for executing a purchase procedure for the product indicated by the acquired target product information is displayed to the seller of the related product. It is characterized by functioning as control means for displaying an advertisement for which an advertisement fee is charged.

According to the present invention, it is possible to prevent a user from completing the use of an electronic commerce system without purchasing any product despite having taken an action indicating a purchase intention. can be displayed.

It is a figure which shows an example of a schematic structure of the information communication system S which concerns on one Embodiment. 1 is a block diagram showing an example of a schematic configuration of an electronic shopping mall server 1 according to an embodiment; FIG. 3 is a diagram showing an example of contents stored in a database of the online shopping mall server 1; FIG. 3 is a diagram showing an example of functional blocks of a system control unit of the online shopping mall server 1 in one embodiment; FIG. It is a figure which shows an example of a goods page. An example of a shopping cart page is shown. An example of a search results page is shown. It is a sequence diagram which shows the example of a process of the information communication system S which concerns on one Embodiment. FIG. 11 is a sequence diagram showing a processing example of the information communication system S when an advertisement is selected from a shopping cart page; FIG. 10 is a sequence diagram showing a processing example of the information communication system S when a search result page is requested from a shopping cart page; FIG. 11 is a sequence diagram showing a processing example of the information communication system S when a related product is added to the shopping cart from the shopping cart page;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In the embodiments described below, the present invention is applied as an electronic commerce system to advertisement display in an online shopping mall where products can be purchased from each of a plurality of stores. However, the present invention may be applied to electronic commerce systems different from online shopping.

[1. Configuration of information communication system]
First, the configuration and functional overview of the information communication system S according to this embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a schematic configuration of an information communication system S according to this embodiment.

As shown in FIG. 1, the information communication system S includes an online shopping mall server 1, a plurality of store terminals 2, and a plurality of user terminals 3. FIG. The online shopping mall server 1, each store terminal 2, and each user terminal 3 are connected to each other via a network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), gateways, and the like.

The online shopping mall server 1 is a server device that manages a predetermined online shopping mall. In this online shopping mall, a plurality of stores each sell products. The online shopping mall server 1 transmits online shopping mall web pages, searches for products, and processes product orders, for example, in response to requests from each user terminal 3 . Web pages of online shopping malls include search result pages, product pages, shopping cart pages, purchase procedure pages, and the like. The search result page displays a list of product search results. The online shopping mall server 1 searches for products that match the search conditions input by the user. Examples of product search conditions include keywords, categories (or genres), and other attributes. On the search result page, information on a plurality of searched products is displayed in an order according to predetermined sorting conditions. Examples of sorting conditions include "standard", "in ascending order of price", "in descending order of price", "in ascending order of new arrivals", "in descending order of the number of reviews", and "in ascending order of evaluation". A "standard" is to sort multiple items according to a score calculated for each item according to, for example, a predetermined algorithm. Detailed information on individual products is posted on the product page. On the product page, the user can add (insert) the product whose information is displayed on the product page to the shopping cart. A shopping basket is a shopping container owned by each user as a product buyer in an online shopping mall. For example, a shopping cart may be filled with items by the user for later purchase by the user. In addition, it may be possible to proceed directly to the product purchase procedure from the product page without going through the shopping cart. The shopping cart page displays information about the products currently in the shopping cart. The user can proceed to purchase the product from the shopping cart page. The purchase procedure page is a web page for performing the purchase procedure for the product. On the purchase procedure page, for example, the user inputs or confirms information necessary for purchasing the product. The information necessary for purchasing the product may include, for example, the name and address of the recipient of the product, the method of payment for the purchase price, the method of shipping the product, and the like. By performing the purchase procedure, the order or purchase of the product is confirmed.

The online shopping mall server 1 may display advertisements on web pages in the online shopping mall. For example, an online shopping mall may display various types of advertisements. Search-linked advertisements are examples of displayed advertisements. Search-linked advertisements are displayed on search result pages. For example, the online shopping mall server 1 may search for products that match the search conditions input by the user, and extract products targeted for search-linked advertising from among the searched products. The online shopping mall server 1 may transmit to the user terminal 3 a search result page including advertisements for a predetermined number of products among the extracted products. In the search-linked advertisement, the display order according to the sorting conditions described above is disregarded, and the information of the product targeted for the advertisement is displayed on the search result page preferentially over the information of other products.

In addition, the online shopping mall server 1 may display an advertisement on the shopping cart page, as will be detailed later. For example, advertisements for products related to the products currently in the shopping cart may be displayed on the shopping cart page. As a result, it is expected that cart abandonment will be suppressed.

Note that the server device that executes the processing related to the online shopping mall and the server device that executes the processing related to the advertisement may be separate devices. For example, in search-linked advertising, a server device that executes processing related to online shopping malls searches for products that match search conditions, and a server device that executes processing related to advertising selects advertisements from among the searched products. You may extract the goods to display.

Each store terminal 2 is a terminal device used by an employee of a store opened in the above online shopping mall. An employee or the like operates the store terminal 2 to access the online shopping mall server 1 to, for example, register products in an online shopping mall or check order information from customers. Each store can also be an advertiser for advertisements posted within the online shopping mall. For example, an employee or the like operates the store terminal 2 to access the online shopping mall server 1 to create a campaign or check a report of advertisement delivery results. A campaign represents the promotion of a store's merchandise by delivering advertisements. Examples of the store terminal 2 include a personal computer, a tablet computer, and the like. A web browser may be installed in each store terminal 2 .

Each user terminal 3 is a terminal device used by a user who can purchase products using the online shopping mall. Each user terminal 3 receives and displays a web page from the online shopping mall server 1, for example, based on a user's operation. Examples of the user terminal 3 include a personal computer, a smart phone, a mobile information terminal such as a tablet computer, a mobile phone, a PDA (Personal Digital Assistant), a set-top box, and the like. A web browser may be installed in each user terminal 3 . A dedicated application for using the online shopping mall may be installed in a portable terminal device among the user terminals 3 .

[2. Configuration of electronic shopping mall server]
Next, the configuration of the online shopping mall server 1 will be described with reference to FIGS. 2 and 3. FIG. FIG. 2 is a block diagram showing an example of a schematic configuration of the online shopping mall server 1 according to this embodiment. As shown in FIG. 2 , the online shopping mall server 1 includes a system control unit 11 , a system bus 12 , an input/output interface 13 , a storage unit 14 and a communication unit 15 . The system control unit 11 and the input/output interface 13 are connected via a system bus 12 .

The system control unit 11 includes a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, and the like.

The input/output interface 13 performs interface processing between the storage unit 14 and the communication unit 15 and the system control unit 11 .

The storage unit 14 is configured by, for example, a hard disk drive or the like. The storage unit 14 stores databases such as a product DB 14a, a search history DB 14b, a product page display history DB 14c, a shopping cart DB 14d, a campaign DB 14e, an advertisement selection history DB 14f, and a billed advertisement fee DB 14g. "DB" is an abbreviation for database.

FIG. 3 is a diagram showing an example of contents stored in the database of the online shopping mall server 1. As shown in FIG. The product DB 14a stores product information on products sold at the online shopping mall for each combination of the product and the store that sells the product. Specifically, in the product DB 14a, as product information, product IDs, store IDs, category IDs, product names, catchphrases, product descriptions, product images, product page URLs, keyword information, and the like are stored in association with each other. The product ID is identification information that identifies the target product. The store ID indicates the store that sells the target product. The category ID indicates the category to which the target product belongs. The product categories are defined in a tree-like or hierarchical manner, with "all categories" as the top, for example. Examples of categories directly under "all categories" include "sports/golf", "fashion/innerwear", and "fashion accessories". Examples of categories directly under "fashion/innerwear" include "ladies' fashion", "men's fashion", and "kids/baby fashion". The category ID stored in the product DB 14a may be the category ID of the lowest-level category. The product name, tagline, and product description are text data indicating information about the target product. The product image is an image of the target product or an image related to the product. The product page URL is the URL (Uniform Resource Locator) of the web page of the target product. The keyword information includes one or more keywords related to the target product. This keyword information is referred to when retrieving products. For example, the keyword may be a word extracted from at least one of the product name, catchphrase, and product description of the target product. For example, when a store registers product information, the online shopping mall server 1 automatically extracts words such as proper nouns and common nouns as keywords from the product name, tagline, or product description included in the product information. good too.

The search history DB 14b stores a history of product searches in the online shopping mall. Specifically, every time the user terminal 3 requests a search to the online shopping mall server 1, the search history DB 14b stores search dates, user IDs, category IDs, keywords, and the like as a search log in association with each other. . The search date and time indicates the date and time when the product search was executed. The user ID indicates the user who requested the product search. This user ID is information that identifies the user in the online shopping mall. Category ID indicates a category specified by the user as a search condition. If the user does not specify a category, the category ID indicates "all categories". A keyword is a word specified by the user as a search condition. One or more keywords may be specified as search conditions.

The product page display history DB 14c stores the display history of product pages in the online shopping mall. Specifically, every time a product page is transmitted from the online shopping mall server 1 to the user terminal 3, the product page display history DB 14c stores display date/time, user ID, product ID, store ID, category, etc. as a product page display log. IDs, keywords, etc. are stored in association with each other. The display date and time indicates the date and time when the target product page was displayed. The user ID indicates a user who uses the user terminal 3 to which the target product page is to be sent. The product ID and the store ID indicate the product and store whose information is posted on the target product page. The category ID indicates a category used as a search condition when the user searches for a product whose information is posted on the target product page. A keyword is a word used as a search condition when a user searches for a product whose information is posted on a target product page.

The shopping cart DB 14d stores shopping cart information about the shopping cart for each user. Specifically, at least the user ID and the number of products are stored in the shopping cart DB 14d as the shopping cart information. The user ID indicates the user who uses the target shopping cart. The number of products indicates the number of products placed in the shopping cart. The shopping cart DB 14d further stores basket product information corresponding to the number of products. Each basket product information is information about individual products put in the shopping basket. For example, the basket product information may include product ID, store ID, date and time of addition, quantity, and the like. The product ID indicates the target product. The store ID indicates the seller of the target product. The date and time of addition indicates the date and time when the target product was added to the shopping cart. The quantity indicates the number of items in the shopping cart. The shopping cart information may be stored as a cookie in each user terminal 3 instead of being stored in the online shopping mall server 1 . The online shopping mall server 1 may acquire shopping cart information from the user terminal 3 when the user terminal 3 accesses the online shopping mall server 1 .

The campaign DB 14e stores campaign information related to search-linked advertising campaigns for each campaign. Specifically, in the campaign DB 14e, campaign IDs, campaign names, store IDs, budget amounts, advertising unit prices, etc. are stored in association with each other as campaign information. A campaign ID is identification information that identifies a campaign. The store ID indicates the store that registered the target campaign. That is, the store ID indicates the advertiser. In one campaign, all products of the advertiser's store may be targeted for advertisement. Here, the store may be able to select products to be excluded from advertisement display targets. The budget amount is the upper limit of the amount of money that can be allocated to advertising expenses per predetermined period (for example, per month). The advertisement unit price is the advertisement fee per case. In general, the charging method for search-linked advertisements is click charging. Therefore, the advertising unit price is CPC (Cost Per Click). However, the charging method may be, for example, impression charging or performance-based charging. Also, a common advertising unit price is applied to all products sold by one store. However, it may be possible to set the advertisement unit price for each product. Keywords for search-linked advertisements are automatically extracted from product information and stored, for example, in the product DB 14a. However, it may be possible for the store to set a keyword for each product.

The advertisement selection history DB 14f stores a history of user selection (clicking) of search-linked advertisements. Specifically, each time an advertisement is selected, the advertisement selection history DB 14f stores a tracking ID, selection date/time, campaign ID, product ID, user ID, etc., in association with each other as an advertisement selection log. A tracking ID is identification information for tracking behavior by a user after selecting an advertisement. The date and time of selection indicates the date and time when the advertisement was selected. Campaign ID indicates the campaign corresponding to the selected advertisement. The product ID indicates the product to which the selected advertisement corresponds. User ID indicates the user who selected the advertisement.

The billing advertisement fee DB 14g stores billing information relating to advertisement fees billed to the store for each campaign. Specifically, the billing advertisement fee DB 14g stores, as billing information, a campaign ID, a target period, a billing amount, and the like in association with each other. Campaign ID indicates a campaign for which an advertisement fee is charged. The target period indicates the period during which the advertisement fee was generated. For example, the target period may be indicated by a year and a month. The amount billed is the amount of the advertisement fee actually billed.

The storage unit 14 further stores various programs such as an operating system, a DBMS (Database Management System), and a server program. The server program is a program that causes the system control unit 11 to execute various processes related to online shopping malls and advertisements. For example, the server program may be obtained from another device via the Internet NW, or may be recorded on a recording medium such as a magnetic tape, an optical disk, or a memory card and read via a drive device. good too.

The communication unit 15 is configured by, for example, a network interface card or the like. The communication unit 15 connects to the store terminal 2, the user terminal 3, and the like via the network NW, and controls the state of communication with these devices.

[3. Function overview of the system control unit]
Next, an overview of the functions of the system control unit 11 of the online shopping mall server 1 will be described with reference to FIGS. 4 to 7. FIG. FIG. 4 is a diagram showing an example of functional blocks of the system control unit of the shopping mall server 1 according to this embodiment. The CPU 11a reads and executes various program codes included in the server program, so that the system control unit 11, as shown in FIG. It functions as a display control unit 1104, an advertising fee calculation unit 1105, and the like.

The basket product information acquisition unit 1101 is operated by a user as a buyer to select a product for later purchase procedures from among a plurality of products that can be purchased using a predetermined online shopping mall. Get the basket product information that indicates the product. The product for which such an operation has been performed may be the product in the user's shopping receptacle at the online shopping mall. In this embodiment, the container is a shopping basket. However, the container may also be a shopping cart or other container. In addition, the product for which such an operation has been performed does not have to be in some kind of container. Such product information may be stored in the online shopping mall server 1, the user terminal 3, or the like as products that can be purchased later.

Purchasing procedures are procedures necessary for purchasing or ordering a target product. The purchase procedure includes, for example, the user inputting or confirming the information of the delivery address of the product, the user inputting or confirming the payment method for the purchase price of the product, the user inputting or confirming the product shipping method, and the and/or authenticating the user. The purchase procedure may be automatically executed. For example, the electronic shopping mall server 1 may automatically process the purchase procedure using a destination and payment method registered in advance by the user, and a predetermined shipping method.

When an operation to put an item in the shopping cart is performed, it is common that the product page for that item is displayed continuously or the shopping cart page is displayed without immediately proceeding to the purchasing procedure for that item. be. Therefore, in order to proceed to the purchase procedure, the user needs to perform a further operation, so the purchase procedure will be completed after that time. The action of adding a product as an object to be purchased later is considered to be an action that may indicate that the user has more than a certain degree of intention to purchase the product.

FIG. 5 is a diagram showing an example of a product page. As shown in FIG. 5, the product page 100 displays the product name, catchphrase, product description, product image, and the like. The product page 100 further displays an add-to-cart button 110 . The add-to-cart button 110 is a button for adding an item to the shopping cart. Pressing the add-to-cart button 110 corresponds to the operation of putting the product into the product to be purchased later. Furthermore, the product page 100 displays a shopping cart icon 120 . The shopping cart icon 120 is an icon for displaying a shopping cart page. The shopping cart icon 120 also indicates the number of items currently in the shopping cart.

The basket product information acquisition unit 1101 acquires basket product information of the user from the shopping cart DB 14d, for example, in response to the user pressing the basket add button 110 or in response to the user selecting the shopping basket icon 120. You may The basket product information acquisition unit 1101 may acquire basket product information of all products in the user's shopping basket. Alternatively, the basket product information acquisition unit 1101 may acquire basket product information of some products among those products. For example, the basket product information acquisition unit 1101 may acquire basket product information about the product added last to the shopping cart. Alternatively, the basket product information acquisition unit 1101 may acquire the basket product information for the product first added to the shopping cart. A product corresponding to the basket product information acquired by the basket product information acquisition unit 1101 is also called a basket product.

The search unit 1102 searches for related products related to the basket product indicated by the basket product information acquired by the basket product information acquisition unit 1101 . A related product is a product that has some relationship with the basket product. As described above, the product in the shopping cart is considered to be the product for which the user once indicated his/her purchase intention. Moreover, there is a probability that the product in the shopping cart is the product that the user likes for some reason. By presenting an advertisement for a product that is related to the product that the user has indicated his/her intention to purchase, even if the user no longer has the intention to purchase the product currently in the shopping cart, the user will be able to choose the related product. may purchase.

The search unit 1102 may search for products related to all products in the shopping cart. Alternatively, the search unit 1102 may search for related products for some products among those products. For example, the search unit 1102 may search for related items for the last item added to the shopping cart. Alternatively, the search unit 1102 may search for related products for the product first added to the shopping cart.

A related product may be, for example, a product whose attributes match or are similar to the basket product. Examples of attributes include category, manufacturer, distributor, color, price range, and other product specifications. Alternatively, the related product may be information that matches or is similar in some way to the basket product. For example, at least some of the words associated with related items may match at least some of the words associated with basket items. Words related to related products and basket products may be extracted from product names, catchphrases, or product descriptions included in product information. Words related to related products may be set in advance for search-linked advertisements by stores that sell the products.

The search unit 1102 may acquire search conditions for searching for basket products indicated by the basket product information acquired by the basket product information acquisition unit 1101 . Then, the search unit 1102 may search for related products based on the acquired search conditions. The acquired search condition may be any information, for example, as long as it conforms to the specifications of product searches in online shopping malls. For example, the search unit 1102 may acquire at least one of a keyword of a basket product, a category ID, and other attributes as a search condition.

The search unit 1102 may acquire search conditions specified by the user when searching for basket products as search conditions for searching for related products. A user displays a search result page by specifying search conditions and searching for products. By selecting any product from this search result page, the user displays the product page for that product. As a result of viewing the product page, the user who likes the product puts the product in the shopping cart. The search condition specified by the user is considered to indicate the condition of the product that the user wants. Therefore, by searching for related products under the condition of the product desired by the user, it is possible to display advertisements for products that the user is likely to purchase. The search unit 1102 may acquire keywords and category IDs when the target user searches for basket products, for example, from the search history DB 14b or the product page display history DB 14c.

The search unit 1102 searches for related products related to the basket product from among the products sold by the same store that sells the basket product indicated by the basket product information acquired by the basket product information acquisition unit 1101 . You may search. As a result, even if the user loses the intention to purchase the item currently in the shopping cart, the user may purchase another item from the same store. Therefore, it is possible to suppress the occurrence of a situation in which the store loses an opportunity to sell the product.

The advertisement display control unit 1103 is a screen for displaying information on products to be purchased later, and executes the purchase procedure for the basket product indicated by the basket product information acquired by the basket product information acquisition unit 1101 . The advertisement of the related product searched by the search unit 1102 is displayed on the screen on which the user can operate to display the advertisement. The displayed advertisement is an advertisement for which the advertising fee is charged to the store that sells the related product. That is, paid advertisements are displayed.

The screen on which the advertisement is displayed corresponds to the shopping cart page in this embodiment. That is, the screen on which the advertisement is displayed displays the information of the products in the shopping cart. Executing the purchase procedure of the basket product may be displaying a screen for inputting or confirming information necessary for purchasing the product, or causing the online shopping mall server 1 to execute the purchase procedure. to confirm the order. The screen on which the operation to execute the purchase procedure of the basket product may be provided by the shopping cart page itself providing a graphical user interface capable of the operation to execute the purchase procedure. For example, a button, link, icon, or the like may be displayed on the shopping cart page to initiate the purchase process. Alternatively, while the shopping cart page is displayed, the purchase procedure may be executed by the user performing a predetermined operation on an input device such as a mouse, keyboard, or touch panel on the user terminal 3 .

The shopping cart page may be a screen that allows an operation to delete the product indicated by the basket product information acquired by the basket product information acquisition unit 1101 from the products to be purchased later. The screen on which the operation for deleting from the product to be purchased later may be provided may be such that the shopping cart page itself provides a graphical user interface on which the deletion can be performed. Alternatively, deletion may be executed by the user performing a predetermined operation on a predetermined input device on the user terminal 3 while the shopping cart page is displayed. It should be noted that when a predetermined period of time elapses after the product is added by the user as a product to be purchased later, the product may be deleted from the products to be purchased.

The advertisement display control unit 1103 may display a shopping cart page so that the related product searched by the search unit 1102 can be put in as a product to be purchased later. For example, buttons, links, icons, or the like for adding related items to a shopping cart may be displayed within or associated with the advertisement. The related product searched by the search unit 1102 is set as the first related product. When the user performs an operation to add any first related product as a product to be purchased later, the search unit 1102 searches for a second related product related to the first related product. can be searched. The search algorithm for the second related item may be the same as the search algorithm for the first related item. Then, the advertisement display control unit 1103 may display the advertisement of the second related product searched by the search unit 1102 on the shopping cart page. The method of displaying the advertisement for the second related product may be the same as the method for displaying the advertisement for the first related product. If it comes to searching the first related product or the second related product for the last product added to the shopping cart, each time an item is added to the shopping cart, there will be an item for which an advertisement will be displayed on the shopping cart page. can change. However, there is a possibility that the related products of the related products of the products in the shopping cart are the related products of the products themselves in the shopping cart. Therefore, there may be products in common between the first related product and the second related product.

Since the store is billed for the advertisement, the advertisement display control unit 1103 may cause the advertisement to be displayed only for the products for which the sales source store has previously consented to the publication of the advertisement. For example, the advertisement display control unit 1103 may display advertisements only for products of stores that have registered search-linked advertisement campaigns. In search-linked advertising, since products targeted for advertisement are searched by keywords, etc., it is easy to apply the structure of search-linked advertising to searches for related products. Alternatively, the advertisement display control unit 1103 may display an advertisement for a product for which another type of advertisement campaign is registered. Alternatively, the advertisement display control unit 1103 may display an advertisement for a product for which an advertisement-only campaign posted on the shopping cart page is registered.

The advertisement display control unit 1103 may display advertisements for some of the related products, and display information different from the advertisements for all or part of the remaining related products. As mentioned above, although advertisements for products not registered in the campaign are not displayed, it is possible to further reduce cart abandonment by displaying some information about such products.

The advertisement display control unit 1103 may display information such as advertisements for only some products among the related products searched by the search unit 1102 on the shopping cart page.

When displaying information such as advertisements for only some of the related products on the shopping cart page, the search result display control unit 1104, in response to the user's operation while the shopping cart page is displayed, Search results for related products may be displayed. Specifically, the search result display control unit 1104 may transmit the search result page to the user terminal 3 . The related products displayed as search results on the search result page may include products different from the related products whose information is displayed on the shopping cart page. Also, the number of related products displayed as search results on the search result page may be greater than the number of related products whose information is displayed on the shopping cart page. The user's operation for displaying the search result page does not include the operation of inputting search conditions such as keywords. For example, a button, link, icon, or the like for displaying a search result page of related products may be displayed on the shopping cart page. As a result, the user can view information on another related product without performing complicated operations. As mentioned above, search-linked advertisements are displayed on the search results page. When advertisements for products targeted by search-linked advertisements are displayed on the shopping cart page, the display order of related products on the search results page must match the display order of related products on the shopping cart page. can be done.

FIG. 6 shows an example of a shopping cart page. For example, the user entered the keyword "ZZZ grilled dish" on the top page of an online shopping mall to search for products. The user has selected the product "YYYYY" from the search result page. As a result, as shown in FIG. 5, the web page for the product "YYYYY" is displayed. Here, the user presses the add-to-cart button 110 to add the item “YYYYY” to the shopping cart, and then selects the shopping-cart icon 120 . In response, a shopping cart page 200 is displayed as shown in FIG. The shopping cart page 200 includes a shopping cart area 300 and a related product area 400 . A shopping cart area 300 displays information about the shopping cart. For example, a shopping basket area 300 may be displayed for each store. The shopping cart area 300 includes one or more basket item summary information 310 and a checkout button 320 . In each basket product overview information 310, information on individual products in the shopping basket is displayed. In the example of FIG. 6, as the basket product overview information 310, basket product overview information 310-1 and 310-2 are displayed. The product outline information 310-1 relates to the product "VVVV". The product outline information 310-2 relates to the product "YYYYY". The basket product summary information 310 displays, for example, product names, product images, prices, and the like. The cart product summary information 310 also includes a delete link 311 . When the user selects the delete link 311 , the item to which the basket item summary information 310 corresponds is deleted from the shopping cart and the basket item summary information 310 is deleted from the shopping cart page 200 . When the purchase procedure button 320 is pressed by the user, a purchase procedure page for performing the purchase procedure for the product for which the basket product overview information 310 is displayed in the shopping basket area 300 is displayed. If the user has not logged into the online shopping mall, a web page for entering authentication information such as a user ID and password is displayed for user authentication before displaying the purchase procedure page. The input of authentication information may also be one of the purchase procedures.

The related product area 400 displays information about related products. In the example of FIG. 6, information on products related to the product "YYYYY" is displayed. The related product area 400 includes keyword information 410 , one or more related product information 420 , one or more related product information 430 , and a search results display button 440 . The keyword information 410 indicates keywords used to search for related products. In the example of FIG. 6, the keyword information 410 indicates that the keyword "ZZZ grilled dish" was used. Both of the related product information 420 and 430 display information about individual related products. The difference between the related product information 420 and the related product information 430 is that the related product information 420 is an advertisement, while the related product information 430 is not an advertisement. The upper limit of the number of related product information 420, that is, the upper limit of products to be advertised may be determined in advance. Of the related products, the related product information 420, which is information about products to be advertised, is preferentially displayed over the related product information 430, which is information about other related products.

Each related product information 420 includes a product image 421, a product name 422, an add-to-cart button 423, advertisement display information 424, and the like. When the user selects the product image 421 or the product name 422, the product page of the related product corresponding to the target related product information 420 is displayed. When the user presses the add-to-cart button 423, the related product corresponding to the target related-product information 420 is added to the shopping cart. The advertisement display information 424 is information indicating that the target related product information 420 is an advertisement. The advertisement display information 424 may be, for example, a "PR" mark. "PR" is an abbreviation for Promotion. In the example of FIG. 6, as the related product information 420, related product information 420-1, 420-2 and 420-3 are displayed. The related product information 420-1 relates to the product "AAA". The related product information 420-2 relates to the product "BBB". Related product information 420-3 relates to the product “CCC”.

Each related product information 430 includes a product image 431, a product name 432, an add-to-cart button 433, and the like. On the other hand, related product information 430 does not include information such as advertisement display information 424 . When the user selects the product image 431 or the product name 432, the product page of the related product corresponding to the target related product information 430 is displayed. For example, similar to the case where the search results are displayed on the search result page, the related products are sorted according to the sorting condition "standard", and the related product information 430 is displayed according to the order of each related product after sorting. When the user presses an add-to-cart button 433, the related product corresponding to the target related-product information 430 is added to the shopping cart. In the example of FIG. 6, as the related product information 430, related product information 430-1 and 430-2 are displayed. The related product information 430-1 relates to the product "DDD". The related product information 430-2 relates to the product "EEE". Incidentally, in the related product area 400, only the related product information 420 may be displayed without displaying the related product information 430. FIG.

When the user presses the add-to-cart button 423 or 433, the first related product corresponding to the button is added to the shopping cart. Then, on the shopping cart page 200, basket product summary information 310 is newly displayed for the first related product, and related product information 420 and 430 are displayed for the second related product related to the first related product.

The search result display button 440 is a button for displaying a search result page of related products. FIG. 7 shows an example of a search results page. As shown in FIG. 7 , the search result page 500 includes one or more pieces of searched product information 510 and one or more pieces of searched product information 510 . Both of the searched product information 510 and 520 display the information of the searched product. In the example of FIG. 7, searched product information is displayed for a total of 45 related products. If the user wants to see information on related products, the user performs an operation to switch the search result pages. The difference between the searched product information 510 and the searched product information 520 is that while the searched product information 510 is a search-linked advertisement, the searched product information 520 is not an advertisement. Each piece of searched product information 510 and each piece of searched product information 520 includes product images, product names, prices, shipping charges, store names, and the like. Also, while the searched product information 510 includes information similar to the advertisement display information 424, the searched product information 520 does not include such information. In the example of FIG. 7, as the searched product information 510, searched product information 510-1, 510-2 and 510-3 are displayed. Searched product information 510-1 relates to product "AAA". Searched product information 510-2 relates to product "BBB". Searched product information 510-3 relates to product “CCC”. As the searched product information 520, searched product information 520-1, 520-2, 520-3, 520-4, 520-5 and 520-6 are displayed. Searched product information 520-1 relates to product “DDD”. Searched product information 520-2 relates to product "EEE". Searched product information 520-3 relates to product “FFF”.

Advertisement fee calculation unit 1105 calculates an advertisement fee charged to the advertiser based on the display of the advertisement on the shopping cart page. For example, the advertising fee calculator 1105 may calculate advertising fees for each campaign. The advertisement fee calculation unit 1105 may sum the advertisement fee for the advertisement displayed on the search result page and the advertisement fee for the advertisement displayed on the shopping cart page.

The advertisement charge calculation unit 1105 calculates the advertisement charge by a method according to the charging method of the advertisement. For example, when the charging method is click charging, the advertising fee calculation unit 1105 may charge the store with an advertising fee when the user selects an advertisement and the product page is displayed. Further, the advertisement fee calculation unit 1105 charges the store with the advertisement fee even when the related product is added to the shopping cart by pressing the add to cart button 423 of the related product information 420 on the shopping cart page 200. You may

The advertisement fee calculator 1105 may calculate the advertisement fee for the last month based on the advertisement selection history DB 14f each month. Alternatively, the advertisement fee calculation unit 1105 may add the advertisement unit price to the current month's advertisement fee each time an advertisement is selected.

[4. Operation of information communication system]
Next, operations of the information communication system S will be described with reference to FIGS. 8 to 11. FIG. FIG. 8 is a sequence diagram showing a processing example of the information communication system S according to this embodiment. For example, when the user terminal 3 displays the top page of an online shopping mall, the user inputs a keyword for searching for products, as shown in FIG. 8 (step S101). In response, the user terminal 3 transmits a search request to the online shopping mall server 1 (step S102). The search request may include the entered keyword and the user ID of the user who entered the keyword.

The search unit 1102 of the online shopping mall server 1 that has received the search request searches for products using the entered keyword (step S103). For example, the product DB 14a is searched for product information whose keyword information includes all keywords input by the user. Next, the search unit 1102 stores the search log (step S104). For example, the search unit 1102 generates a search log including the entered keyword and the user ID that entered the keyword. The search unit 1102 stores the generated search log in the search history DB 14b. Next, the advertisement display control unit 1103 determines a product to be displayed as a search-linked advertisement from among the searched products (step S105). For example, the advertisement display control unit 1103 acquires the shop ID from the product information of each searched product. The advertisement display control unit 1103 extracts, as advertisement display candidates, products for which campaign information including the shop ID of the product is stored in the campaign DB 14e among the searched products. The advertisement display control unit 1103 determines a predetermined number of products to be advertised from among the advertisement display candidates based on the advertisement unit price included in the campaign information. Next, the search result display control unit 1104 generates a search result page and transmits this search result page to the user terminal 3 (step S106). At this time, the search result display control unit 1104 generates searched product information 510 including advertisement display information for products whose advertisements are to be displayed, and generates searched product information 520 that does not include advertisement display information for other products. The search result display control unit 1104 generates a search result page including the searched product information.

The user terminal 3 that has received the search result page displays this search result page. Here, the user selects the searched product information of one of the searched products (step S107). For example, assume that the user selects the searched product information 520 that does not include advertisement display information. In response to this selection, the user terminal 3 transmits a product page request to the online shopping mall server 1 (step S108). The product page request may include the product page URL of the selected product, the keyword entered in step 101, and the user ID of the user who selected the product.

Upon receiving the product page request, the online shopping mall server 1 transmits the product page corresponding to the URL included in this request to the user terminal 3 (step S109). Next, the online shopping mall server 1 stores the product page display log (step S110). For example, the online shopping mall server 1 generates a product page display log including the user ID of the user who selected the product, the product ID and store ID of the selected product, and the keyword input in step 101 . The online shopping mall server 1 stores the generated product page display log in the product page display history DB 14c.

The user terminal 3 that has received the product page displays this product page. Next, the user presses the add-cart button 110 from the product page (step S111). In response, the user terminal 3 transmits a request for adding a cart to the online shopping mall server 1 (step S112). The cart addition request may include the user ID of the user who pressed the cart addition button 110, the product ID of the product to be added to the shopping cart, and the store ID.

The basket product information acquisition unit 1101 of the online shopping mall server 1 that has received the basket addition request stores the basket product information (step S113). For example, the product information acquisition unit 1101 acquires the current date and time as the addition date and time. The product information acquisition unit 1101 generates basket product information including the product ID and store ID of the product to be added to the shopping cart, and the date and time of addition. The product information acquisition unit 1101 stores the generated basket product information in the shopping basket DB 14d in association with the user ID of the user who pressed the add to basket button 110 . In addition, the product information acquisition unit 1101 updates the number of products stored in the shopping cart DB 14 d in association with the user ID of the user who pressed the add-to-cart button 110 .

After pressing the add to cart button 110, the user selects the shopping cart icon 120 from the product page. In response to this selection, the user terminal 3 transmits a shopping cart page request to the online shopping mall server 1 (step S114). The shopping cart page request may include the user ID of the user who pressed the shopping cart icon 120 .

The product information acquisition unit 1101 of the online shopping mall server 1 that has received the shopping cart page request acquires the basket product information of the product last added to the shopping cart (step S115). For example, the product information acquisition unit 1101 acquires the basket product information with the latest addition date and time from the basket product information stored in the shopping basket DB 14d in association with the user ID of the user who pressed the shopping basket icon 120. Next, the search unit 1102 acquires keywords related to the item added to the shopping cart last (step S116). For example, the search unit 1102 acquires the product ID and store ID of the product last added to the shopping cart from the acquired basket product information. The search unit 1102 searches the product page display history DB 14c for product page display logs including the product ID and store ID and the user ID of the user who pressed the shopping cart icon 120 . Since the corresponding product page display log exists, the search unit 1102 acquires the keyword from the product page display log. Note that if there is no relevant item page display log, the search unit 1102 may extract a keyword from the item name of the item added to the shopping cart last, for example. Next, the search unit 1102 searches for related products using the acquired keyword (step S117). Next, the search unit 1102 determines a product to be displayed as a search-linked advertisement from among the searched related products (step S118). The algorithm for the processing of steps S117 and S118 may be the same as the algorithm for the processing of steps S103 and S105. Next, the advertisement display control unit 1103 generates a shopping cart page including advertisements (step S119). For example, the advertisement display control unit 1103 identifies each product in the shopping cart based on the basket product information associated with the user ID of the user who pressed the shopping basket icon 120 . The advertisement display control unit 1103 generates the basket product summary information 310 based on the product information of each product. Also, the advertisement display control unit 1103 generates related product information 420 based on the product information of each related product whose advertisement is to be displayed. Advertisement display control unit 1103 generates related product information 430 based on product information of other related products. Advertisement display control unit 1103 generates a shopping cart page including product summary information 310 , related product information 420 , and related product information 430 . Next, the advertisement display control unit 1103 transmits the generated shopping cart page to the user terminal 3 (step S120).

The user terminal 3 that has received the shopping cart page displays this shopping cart page, for example, as shown in FIG. 6 (step S121).

FIG. 9 is a sequence diagram showing a processing example of the information communication system S when an advertisement is selected from the shopping cart page. As shown in FIG. 9, after the shopping cart page is displayed (step S121), the user selects the product image 421 or the product name 422 in any of the related product information 420 displayed as advertisements from the shopping cart page. Select (step S201). In response to this selection, the user terminal 3 transmits a request for an advertisement item page to the online shopping mall server 1 (step S202). The advertisement product page request may include the campaign ID of the campaign to which the selected related product information 420 corresponds, the product ID of the product to which the related product information 420 corresponds, and the user ID of the user who selected the related product information 420. .

The advertisement fee calculator 1105 of the online shopping mall server 1 that has received the request for the advertisement selection item page stores the advertisement selection log (step S203). For example, the advertisement fee calculation unit 1105 generates an advertisement selection log including the campaign ID and product ID of the campaign to which the related product information 420 corresponds, and the user ID of the user who selected the related product information 420 . The advertisement fee calculator 1105 stores the generated advertisement selection log in the advertisement selection history DB 14f. Next, the advertising fee calculator 1105 updates the advertising fee (step S204). For example, the advertisement fee calculation unit 1105 acquires the advertisement unit price associated with the campaign ID of the campaign to which the selected related product information 420 corresponds from the campaign DB 14e. The advertising fee calculation unit 1105 adds the advertising unit price to the billing amount associated with the campaign ID of the campaign to which the selected related product information 420 corresponds and the target period indicating this month in the billing advertisement fee DB 14g. Update your bill. Next, the online shopping mall server 1 transmits the URL of the product page of the product corresponding to the selected related product information 420 to the user terminal 3 by HTTP redirect (step S205). The user terminal 3 transmits a product page request including this URL to the online shopping mall server 1 (step S206). The online shopping mall server 1 transmits the product page corresponding to the URL included in the product page request to the user terminal 3 (step S207).

FIG. 10 is a sequence diagram showing a processing example of the information communication system S when a search result page is requested from the shopping cart page. As shown in FIG. 10, after the shopping cart page is displayed (step S121), the user presses the search result display button 440 from the shopping cart page. In response, the user terminal 3 transmits a search request to the online shopping mall server 1 (step S302). The search request at this time may include the same keyword as the keyword acquired in step S116 of FIG.

The search unit 1102 of the online shopping mall server 1 that has received the search request searches for products using the keyword included in the search request (step S303). Next, the search unit 1102 determines a product to be displayed as a search-linked advertisement from among the searched products (step S304). Next, the search result display control unit 1104 generates a search result page and transmits this search result page to the user terminal 3 (step S305). The algorithm for the processing of steps S303, S304 and S305 may be the same as the algorithm of steps S103, S105 and S106 of FIG.

FIG. 11 is a sequence diagram showing a processing example of the information communication system S when a related product is added to the shopping cart from the shopping cart page. As shown in FIG. 11, after the shopping cart page is displayed (step S121), the user presses the add to cart button 423 in any of the related product information 420 displayed as an advertisement from the shopping cart page ( step S401). In response to this, the user terminal 3 transmits an advertisement product basket addition request (step S402). The request to add the advertisement product to the basket includes the campaign ID of the campaign corresponding to the related product information 420 for which the add to cart button 423 is pressed, the product ID and store ID of the product to which the related product information 420 corresponds, and the add to cart button 423 being pressed. It may also include the user ID of the user who performed the request.

The advertising fee calculator 1105 of the online shopping mall server 1 that has received the advertisement product basket addition request stores the advertisement selection log (step S403). Next, the advertising fee calculator 1105 updates the advertising fee (step S404). The algorithm for the processing of steps S403 and S404 may be the same as the algorithm for the processing of steps S203 and S204 in FIG. Next, the online shopping mall server 1 transmits the product ID and store ID of the product corresponding to the related product information 420 for which the add-to-cart button 423 was pressed, and the user ID of the user who pressed the add-to-cart button 423, by HTTP redirect. It is transmitted to the user terminal 3 (step S405). The user terminal 3 transmits to the online shopping mall server 1 a request to add a car containing the same information as the information sent from the online shopping mall server 1 (step S406). The basket product information acquisition unit 1101 of the online shopping mall server 1 that has received the basket addition request stores the basket product information (step S407). Next, the basket product information acquisition unit 1101 acquires basket product information of the product added to the shopping cart last (step S408). The algorithm for the processing of steps S407 and S408 may be the same as the algorithm for the processing of steps S113 and S115 in FIG. Next, the search unit 1102 acquires keywords related to the item added to the shopping cart last (step S409). At this time, since the relevant product page display log does not exist, the search unit 1102 extracts the keyword from the product name of the product last added to the shopping cart. Next, the search unit 1102 searches for related products using the acquired keyword (step S410). Next, the search unit 1102 determines a product to be displayed as a search-linked advertisement from among the searched related products (step S411). Next, the advertisement display control unit 1103 generates a shopping cart page including advertisements (step S412). Next, the advertisement display control unit 1103 transmits the generated shopping cart page to the user terminal 3 (step S413). The user terminal 3 that has received the shopping cart page displays this shopping cart page (step S414). The algorithm for the processing of steps S410 to S414 may be the same as the algorithm for the processing of steps S117 to S121 in FIG.

As described above, according to the present embodiment, the online shopping mall server 1 selects a product to be purchased later from among a plurality of products that can be purchased using a predetermined online shopping mall. obtains basket product information indicating products for which the operation to be performed is performed by the user; The online shopping mall server 1 also searches for related products related to the product indicated by the acquired basket product information. In addition, the shopping mall server 1 is a screen for displaying information on products to be subjected to purchase procedures later, and is a screen on which an operation for executing the purchase procedures for products indicated by the basket product information can be performed. To display an advertisement of a related product on a basket page, for which the advertising fee is charged to the store that sells the related product. Therefore, since the advertisement of the product related to the product for which the user once indicated the purchase intention is displayed, when the user sees the information of the product for which the purchase procedure is to be performed later on the shopping cart page, the purchase intention of the product is displayed. Even if it is lost, the user may still purchase the related product. Therefore, it is possible to prevent the user from completing the use of the online shopping mall without purchasing any product even though the user has taken the action indicating the purchase intention, and the advertisement can be displayed. .

Here, the online shopping mall server 1 may acquire search conditions for searching for the product indicated by the basket product information. Also, the online shopping mall server 1 may search for related products based on the acquired search conditions. In this case, related products that can be retrieved under the same search conditions as the product entered by the user as an object to be purchased later are retrieved. Since products that can be searched under the same search condition are considered to have some commonalities, it is possible to increase the possibility that the user will purchase related products.

Here, the online shopping mall server 1 may acquire search conditions specified by the user when the user searches for products indicated by the basket product information. In this case, the search conditions used to search for related products are the same as the search conditions specified by the user when searching for products entered for later purchase procedures. Since there is a possibility that the search condition specified by the user includes information related to the product that the user wants, it is possible to increase the possibility that the user will purchase the related product.

Further, the online shopping mall server 1 may display information about some of the searched related products. Further, the online shopping mall server 1 may display search results of related products in accordance with the user's operation while the shopping cart page is being displayed. In this case, information on further related products is displayed according to the user's operation, so that the user can save the trouble of specifying search conditions for displaying search results of related products.

Further, the online shopping mall server 1 may display an advertisement for a product targeted for search-linked advertisement among searched related products. In this case, it is possible to search for related products in the same manner as searching for products targeted by the advertisement when the search-linked advertisement is displayed.

Further, the electronic shopping mall server 1 may display the shopping cart page so that the searched related product can be entered as an object to be purchased later. In this case, when the user wants to purchase the related product on which the advertisement is displayed, the user omits the display of the product page on which the information of the related product is posted, and selects the related product as the object of the purchase procedure later. can be entered.

Here, the electronic shopping mall server 1 may search for a second related product related to the related product based on the operation of entering the searched related product as an object for later purchase procedures. . Further, the online shopping mall server 1 may display, on the shopping cart page, an advertisement for the searched second related product, the advertisement fee of which is charged to the seller of the second related product. In this case, there is a possibility that the user will purchase the second related product even if the user loses the purchase intention after taking the action indicating the purchase intention for the related product.

Further, the online shopping mall server 1 may search for related products from products sold by the same sales source as the product indicated by the basket product information. In this case, advertisements for related products sold by the same seller as the seller of the product for which the user once indicated the purchase intention are displayed. Since users tend to decide which product to purchase from among products sold by the same sales source, it is possible to increase the possibility that the user will purchase related products.

In addition, the shopping cart page is a screen on which it is possible to operate to execute the purchase procedure for the product indicated by the product information in the basket, and to delete the product indicated by the product information in the basket from the items to be purchased later. may be In this case, an ad for the related product will be displayed on the shopping cart page, where you can either proceed to checkout the product that was put into checkout or remove it from checkout. be. A user who has lost the intention to purchase a product that has been put into the target of the purchase procedure later may delete the product from this shopping cart page, so when the user has lost the purchase intention It can increase the likelihood that a user will see it.

1 Online Shopping Mall Server 2 Store Terminal 3 User Terminal 11 System Control Unit 12 System Bus 13 Input/Output Interface 14 Storage Unit 15 Communication Unit 14a Product DB
14b Search history DB
14c Product page display history DB
14d Shopping basket DB
14e Campaign DB
14f Advertisement selection history DB
14g billing advertisement DB
1101 basket product information acquisition unit 1102 search unit 1103 advertisement display control unit 1104 search result display control unit 1105 advertisement charge calculation unit NW network S information communication system

In order to solve the above-mentioned problems, the invention according to claim 1 provides a first search condition information acquisition means for acquiring search condition information indicating designated search conditions, and a predetermined electronic commerce system for purchase. a first search means for searching for a product that matches the search condition indicated by the acquired search condition information among a plurality of products, and a later purchase among the products searched by the first search means; Acquisition means for acquiring target product information indicating a product for which an operation to be entered as a target product to be processed is performed by a buyer, and searching for the target product indicated by the acquired target product information. a second search condition information obtaining means for obtaining the search condition information used by the first search means when the search condition information obtained by the second search condition information obtaining means is obtained from among the plurality of products; a second search means for retrieving a product that matches the search condition indicated by and is different from the target product indicated by the acquired target product information, as a related product of the target product ; Advertisement of the searched related product is displayed on a screen that displays information of the target product and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. and control means for displaying an advertisement for which an advertisement fee is charged to the seller of the related product.

In addition, according to the present invention, related products that can be retrieved under the same search conditions as the product entered by the buyer as an object to be purchased later are retrieved. Since it is considered that products that can be searched under the same search condition have some commonalities, it is possible to increase the possibility that the buyer will purchase related products.

Further, according to the present invention, the search conditions used to search for related products are the same as the search conditions specified by the buyer when searching for products entered for later purchase procedures. Since there is a possibility that the search conditions specified by the buyer include information about the product that the buyer wants, the possibility of the buyer purchasing the related product can be increased.

In the invention according to claim 2 , the control means displays information about a part of the searched related products, and according to the operation by the buyer while the screen is displayed, It is characterized by further comprising search result display control means for displaying search results of the related products.

The invention according to claim 3 is characterized in that the control means causes the advertisement to be displayed for a product targeted for search-linked advertisement among the related products.

The invention according to claim 4 is characterized in that the control means displays the screen so that an operation of entering the searched related product as the target product is possible.

According to the fifth aspect of the invention, the second search means searches for a second related product related to the related product based on the operation of entering the searched related product as the target product. and said control means displays, on said screen, a second advertisement of said searched second related product, which is a second advertisement for which an advertising fee is charged to a seller of said second related product. characterized by

According to a sixth aspect of the present invention, in the electronic commerce system, it is possible to purchase products from each of a plurality of sales sources, and the second search means is the sales source of the product indicated by the target product information. The related product is retrieved from products sold by the same sales source.

According to a seventh aspect of the present invention, the screen enables the operation to execute the purchase procedure of the product indicated by the target product information, and the product indicated by the target product information is displayed as the target product. It is characterized by being a screen that allows an operation to be deleted from the incoming products.

The invention according to claim 8 is characterized in that the target product is a product contained in the shopping container of the buyer in the electronic commerce system.

According to a ninth aspect of the present invention, there is provided an advertising method executed by a computer , comprising: a first search condition information obtaining step of obtaining search condition information indicating specified search conditions; a first search step of searching for a product that matches the search condition indicated by the acquired search condition information from among a plurality of possible products; an acquisition step of acquiring target product information indicating a product for which an operation to be entered as a target product to be purchased is performed by a buyer; a second search condition information acquisition step of acquiring the search condition information used when searching in the first search step; and the search acquired by the second search condition information acquisition step among the plurality of products. A second search step of searching for products that match the search conditions indicated by the condition information and are different from the target products indicated by the acquired target product information as related products of the target products . Then, an advertisement of the searched related product is displayed on a screen that displays information of the target product and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. and a control step of displaying an advertisement for which an advertisement fee is charged to the seller of the related product.

According to the tenth aspect of the invention, the computer comprises a first search condition information obtaining means for obtaining search condition information indicating specified search conditions, and a plurality of commodities that can be purchased using a predetermined electronic commerce system. a first search means for searching for products that match the search conditions indicated by the acquired search condition information; acquisition means for acquiring target product information indicating a product for which an operation to be entered as a target product is performed by a buyer; 1 second search condition information acquisition means for acquiring the search condition information used by the search means; and the search indicated by the search condition information acquired by the second search condition information acquisition means among the plurality of products a second search means for retrieving, as a related product of the target product, a product that meets the conditions and is different from the target product indicated by the acquired target product information; Advertisement of the searched related product, which is the related product, is displayed on a screen that displays information and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. function as control means for displaying an advertisement for which an advertisement fee is charged to the sales source.

Claims (12)

Acquiring target product information indicating a product for which a buyer has performed an operation to enter as a target product to be subjected to purchase procedures later, among a plurality of products purchasable using a predetermined electronic commerce system. acquisition means;
a search means for searching for related products related to the product indicated by the acquired target product information;
Advertisement of the searched related product is displayed on a screen that displays information of the target product and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. a control means for displaying an advertisement for which an advertisement fee is charged to the seller of the related product;
An advertising device comprising: further comprising search condition information acquisition means for acquiring search condition information indicating search conditions under which the product indicated by the acquired target product information can be searched,
2. The advertising device according to claim 1, wherein said search means searches for said related product based on said acquired search condition information. 3. The advertising device according to claim 2, wherein the acquired search condition information indicates search conditions specified by the buyer when the buyer searches for the product indicated by the target product information. The control means displays information about a part of the searched related products,
4. The apparatus according to any one of claims 1 to 3, further comprising search result display control means for displaying search results of the related products in response to an operation by the buyer while the screen is being displayed. Advertising device as described. 5. The advertising device according to any one of claims 1 to 4, wherein the control means displays the advertisement for a product targeted for search-linked advertisement among the related products. 6. The advertising device according to any one of claims 1 to 5, wherein the control means displays the screen so that an operation of entering the searched related product as the target product is possible. The search means searches for a second related product related to the related product based on the operation of entering the searched related product as the target product, and
The control means displays, on the screen, a second advertisement of the retrieved second related product, the second advertisement for which an advertising fee is charged to the seller of the second related product. The advertising device according to claim 6. In the electronic commerce system, it is possible to purchase products from each of a plurality of sales sources,
8. The search means searches for the related product from products sold by the same sales source as the product indicated by the target product information. The advertising device according to item 1. The screen enables the operation of executing the purchase procedure of the product indicated by the target product information and the operation of deleting the product indicated by the target product information from the target product. 9. The advertising device according to any one of claims 1 to 8, wherein the advertising device is a screen. 10. The advertising device according to any one of claims 1 to 9, wherein the target product is a product in a shopping container of the buyer in the electronic commerce system. In a computer-implemented advertising method,
Acquiring target product information indicating a product for which a buyer has performed an operation to enter as a target product to be subjected to purchase procedures later, among a plurality of products purchasable using a predetermined electronic commerce system. an acquisition step;
a search step of searching for related products related to the product indicated by the acquired target product information;
Advertisement of the searched related product is displayed on a screen that displays information of the target product and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. a control step of displaying an advertisement for which an advertisement fee is charged to the seller of the related product;
An advertising method comprising: the computer,
Acquiring target product information indicating a product for which a buyer has performed an operation to enter as a target product to be subjected to purchase procedures later, among a plurality of products purchasable using a predetermined electronic commerce system. acquisition means;
a search means for searching for related products related to the product indicated by the acquired target product information;
Advertisement of the searched related product is displayed on a screen that displays information of the target product and that allows an operation to execute a purchase procedure for the product indicated by the acquired target product information. a control means for displaying an advertisement for which an advertisement fee is charged to the seller of the related product;
An advertising program characterized by functioning as

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