JP2010272016A - Network shopping management device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To support a user to purchase articles by providing effective information for various stages of respective users in network shopping. <P>SOLUTION: A network shopping management device includes: a means for recognizing an action stage of a user on the basis of a request from a user terminal; a means for collecting prescribed information from a database in accordance with the recognized action stage; a means for transmitting collected information to a prescribed store server and receiving provided information as a response; and a means for presenting the provided information received from the store server, to the user terminal. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technology for buying and selling products via a network such as the Internet.

  Recently, buying and selling of products using the Internet has been actively performed, and such online shopping has become an indispensable existence in daily life.

  However, since there are many online shopping sites on the Internet, each site has been devised to capture customers.

  Proposal of a mechanism that enables third party product providers to provide information on products in the cart that they are not sure about to purchase, as one way to improve customer convenience and attract customers. (For example, refer to Patent Document 1).

  According to this structure, users can find products that meet their wishes by providing various additional information from trusted product providers, and make more satisfying purchases on the network. I can do it.

JP 2002-7834 A

  The information provision mechanism described above is useful, but it is only effective for users who have products in their carts that they are not sure about purchasing. For various stages (situations) of each user in online shopping This method is not applicable.

  The present invention has been proposed in view of the above-described conventional problems, and its object is to provide effective information to various stages of each user in online shopping and support the user's product purchase. An object of the present invention is to provide an online shopping management apparatus that can do this.

  In order to solve the above problems, according to the present invention, as described in claim 1, according to a means for recognizing a user's action stage based on a request from a user terminal and the recognized action stage Means for collecting predetermined information from the database, means for transmitting the collected information to a predetermined store server, receiving provided information as a response, and means for presenting the provided information received from the store server to the user terminal The gist of the online shopping management device is provided.

  In addition, as described in claim 2, a step of recognizing a user's action stage based on a request from a user terminal, a step of collecting predetermined information from a database according to the recognized action stage, and a collection The information can be transmitted to a predetermined store server, and the provision information can be received as a response, and the provision information received from the store server can be presented to the user terminal.

  In the online shopping management apparatus of the present invention, it is possible to provide effective information to various stages of each user in online shopping, support the user's product purchase, and promote the sale of the product to the customer. Can contribute to the capture. It can also support store-side marketing strategies.

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the data structure example of a content database. It is a figure which shows the example of a data structure of a user database. It is a figure which shows the data structure example of a goods database. It is a figure which shows the example of a data structure of a search history database. It is a figure which shows the example of a data structure of a purchase history database. It is a figure which shows the data structure example of a provision information database. It is a figure which shows the hardware structural example of the net shopping management server 4. FIG. It is a sequence diagram (the 1) which shows the process example of embodiment. It is a sequence diagram (the 2) which shows the process example of embodiment. It is a figure which shows the example of a screen of a browsing page. It is a figure which shows the example of a screen of a login page. It is a figure which shows the example of a screen of a top page and search page. It is a figure which shows the example of a screen of a search result page. It is a figure which shows the example of a screen of the page after completion of cart insertion.

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention.

  In FIG. 1, a plurality of user terminals 2 such as a PC (Personal Computer), a mobile phone, and a PDA (Personal Digital Assistants) operated by a user are connected to a network 1 such as the Internet. The user terminal 2 includes a general browser (Web browser) 21. The browser 21 performs request / acquisition / display of page data described in a language such as HTML (Hyper Text Markup Language), transmission of form data, and the like according to HTTP (Hyper Text Transfer Protocol) which is a standard protocol of the Internet. It has a function.

  On the other hand, the portal server 3 and the net shopping management server 4 that can be accessed from the browser 21 of the user terminal 2 operated by the user are connected to the network 1. The portal server 3 is provided with a page browsing function for access from the browser 21 of the user terminal 2 and can be shifted from the page to the net shopping management server 4. The online shopping management server 4 has a function of searching for products and managing sales (purchase) for access from the browser 21 of the user terminal 2.

  In addition, a store server (store terminal) 5 for exchanging information with the network shopping management server 4 is connected to the network 1. The store server 5 has a function of acquiring the user status (stage) and related information from the online shopping management server 4 and providing recommendation information such as advertisement information to the user as a response. The online shopping management server 4 provides the recommendation information provided from the store server 5 in a page provided to the browser 21 of the user terminal 2.

  The portal server 3 includes a page browsing processing unit 31 and a login processing unit 32 as functional units. These functional units are realized by a computer program executed on hardware resources such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) of a computer constituting the portal server 3. Is. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  In addition, a content database 301 and a user database 302 are provided as databases referred to by the portal server 3. These databases systematically hold predetermined data on a storage medium such as an HDD (Hard Disk Drive) in a computer that holds the database.

  FIG. 2 is a diagram showing an example of the data structure of the content database 301, and has items such as “content ID” and “content data”. “Content ID” is information for identifying content. “Content data” is an entity of content data, and includes text, images, sounds, and the like. Instead of holding actual data as “content data”, a reference to the storage location of actual data may be held.

  FIG. 3 is a diagram showing an example of the data structure of the user database 302, and has items such as “user ID” and “password”. “User ID” is information for identifying a user. The “password” is secret information for performing authentication at the time of login.

  Returning to FIG. 1, the page browsing processing unit 31 of the portal server 3 has a function of browsing the content stored in the content database 301 in response to a request from the browser 21 of the user terminal 2.

  The login processing unit 32 has a function of logging in a registered user by collating with the user database 302 in response to a request from the browser 21 of the user terminal 2.

  On the other hand, the online shopping management server 4 includes a product search processing unit 41, a product purchase processing unit 42, a user behavior stage recognition unit 43, a predetermined information collection / transmission unit 44, and a provision information reception unit 45 as functional units. . These functional units are realized by a computer program executed on hardware resources such as a CPU, a ROM, and a RAM of a computer constituting the net shopping management server 4. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  A product database 401, a search history database 402, and a purchase history database 403 are provided as databases referred to by the online shopping management server 4. These databases systematically hold predetermined data on a storage medium such as an HDD in a computer that holds the database.

  FIG. 4 is a diagram illustrating an example of the data structure of the product database 401, and includes items such as “product ID”, “title”, “description”, “image”, and “keyword”. “Product ID” is information for identifying a product to be sold. “Title” is a headline on the display of the product. “Description” is a simple description of the product. “Image” is an appearance image of the product. The “keyword” is a list of phrases used for searching for the product.

  FIG. 5 is a diagram showing an example of the data structure of the search history database 402, and has items such as “user ID”, “search word”, and “search date / time”. “User ID” is information for identifying a user. “Search word” is a search word of a query instructed by the user. A logical operation expression may be included. “Search date and time” is the date and time when the search was performed.

  FIG. 6 is a diagram showing an example of the data structure of the purchase history database 403, and has items such as “user ID”, “purchased product”, and “purchase date / time”. “User ID” is information for identifying a user. “Purchased product” is information for specifying a purchased product, and corresponds to a product name or a product ID. “Purchase date” is the date when the purchase was made.

  Returning to FIG. 1, the product search processing unit 41 of the online shopping management server 4 receives a search request from the browser 21 of the user terminal 2, searches the product database 401, and searches the browser 21 of the user terminal 2 for a search result page. It has a function to provide.

  The product purchase processing unit 42 has a function of performing predetermined processing for product purchase with the browser 21 of the user terminal 2.

  The user behavior stage recognition unit 43 has a function of determining the user behavior stage based on the notification from the product search processing unit 41 or the product purchase processing unit 42.

  The predetermined information collection / transmission unit 44 has a function of collecting predetermined information according to the user action stage and transmitting the collected information to the store server 5.

  The provided information receiving unit 45 has a function of receiving provided information from the store server 5.

  On the other hand, the store server 5 includes an information reception unit 51 and an information acquisition / transmission unit 52 as functional units. These functional units are realized by a computer program executed on hardware resources such as a CPU, a ROM, and a RAM of a computer constituting the store server 5. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  A provision information database 501 is provided as a database to which the store server 5 refers. This database systematically holds predetermined data on a storage medium such as an HDD in a computer that holds the database.

  FIG. 7 is a diagram showing an example of the data structure of the provided information database 501 and includes items such as “stage ID”, “search word”, “product name”, “product ID”, and “recommendation information”. “Stage ID” is information indicating a user action stage. The user action stage is “data indicating a stage of action until a user purchases a product on a shopping site”, and more specifically, “a plurality of web pages (for example, in response to input by a user) , "Shopping site top page, search result display page, cart page)" in the shopping site that is configured to transition data managed according to the point at which the conditions for transition are input " . In the following example, stage ID: # 1 is a state where the user has entered the top page and search page, stage ID: # 2 is a state where the user has made a search request, and stage ID: # 3 is a state where the user places the product in the cart Shows the state of input. In addition, a state in which a predetermined time has elapsed since the user selected a product or a state in which a product has been deleted from the cart can be defined as another stage.

  A “search word” is a phrase that a user may use for a search. “Product name” is the name of the product. “Product ID” is information for specifying a product. “Recommended information” is a user who has a history of inputting a predetermined search word, a user who has a history of purchasing a predetermined product (product name, product ID), or a user who is searching for a predetermined search word, depending on the stage. This is useful information to be provided such as advertisement information about other products to be recommended to a user who has put a predetermined product in the cart.

  Returning to FIG. 1, the information receiving unit 51 of the store server 5 has a function of receiving information from the net shopping management server 4.

  The information acquisition / transmission unit 52 has a function of acquiring provided information with reference to the provided information database 501 based on the information received by the information receiving unit 51 and transmitting it to the net shopping management server 4.

  FIG. 8 is a diagram illustrating a hardware configuration example of the net shopping management server 4.

  In FIG. 8, the net shopping management server 4 is connected to a CPU 4002, ROM 4003, RAM 4004, NVRAM (Non-Volatile Random Access Memory) 4005, I / F (Interface) 4006, and I / F 4006 connected to a system bus 4001. Also provided are an input / output device (I / O) 4007 such as a keyboard, mouse, monitor, CD / DVD (Compact Disk / Digital Versatile Disk) drive, HDD 4008, NIC (Network Interface Card) 4009, and the like. M is a medium (recording medium) such as a CD / DVD in which a program or data is stored.

  The hardware configurations of the portal server 3 and the store server 5 are the same as those in FIG.

<Operation>
FIG. 9 and FIG. 10 are sequence diagrams showing a processing example of the above embodiment.

  In FIG. 9, when the user of the user terminal 2 wants to browse the page, the browser 21 of the user terminal 2 accesses the page browsing processing unit 31 of the portal server 3 to make a browsing page request (step S101). The browse page request includes a content ID that identifies the content to be browsed. The page request is made by transmitting a message including a GET method according to HTTP, which is an Internet standard protocol, and a request URI, from the browser 21 of the user terminal 2 to the page browsing processing unit 31 of the portal server 3.

  In response to this, the page browsing processing unit 31 of the portal server 3 acquires the browsing page data requested from the browser 21 of the user terminal 2 from the content database 301 based on the content ID or the like (step S102), and the user terminal 2 To the browser 21 (step S103). The page data is transmitted from the page browsing processing unit 31 of the portal server 3 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays a browsing page based on the received browsing page data (step S104). FIG. 11 is a diagram showing a screen example of the browsing page, in addition to the content contents, a “login” button, a “go to shopping page” button (shopping page transition button) and an advertisement are displayed.

  Returning to FIG. 9, when the user of the user terminal 2 logs in, when the “login” button on the browsing page is selected by mouse click or the like (step S 105), the login processing unit of the portal server 3 from the browser 21 of the user terminal 2. 32 is accessed and a login page request is made (step S106). The page request is made by transmitting a message including a GET method according to HTTP, which is an Internet standard protocol, and a request URI, from the browser 21 of the user terminal 2 to the login processing unit 32 of the portal server 3.

  In response to this, the login processing unit 32 of the portal server 3 transmits an internally held or dynamically generated login page to the browser 21 of the user terminal 2 (step S107). The page data is transmitted from the login processing unit 32 of the portal server 3 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays the received login page (step S108). FIG. 12 is a diagram showing a screen example of a login page, which is provided with a user ID / password input field and an “OK” button. The user completes the input by inputting the user ID and password and pressing the “OK” button.

  Returning to FIG. 9, when the user of the user terminal 2 inputs the user ID and password on the login page (step S109), the input content is transmitted from the browser 21 of the user terminal 2 to the login processing unit 32 of the portal server 3 (step S109). S110). The input content is transmitted from the browser 21 of the user terminal 2 to the login processing unit 32 of the portal server 3 as data such as HTML added to the HTTP POST method or PUT method, or as a parameter added to the GET method.

  In response to this, the login processing unit 32 of the portal server 3 collates whether or not the set of the acquired user ID and password is registered in the user database 302 (step S111), and if registered, specifies the user ID. Possible session information is generated and transmitted to the browser 21 of the user terminal 2 (step S112). The data is transmitted from the login processing unit 32 of the portal server 3 to the browser 21 of the user terminal 2 according to an HTTP response or the like. The session information is written in a cookie or the like in the browser 21 of the user terminal 2 and is read when accessing the portal server 3 or the like thereafter, or added as a URL parameter when accessing the session information. It is confirmed that you have already logged in.

  Thereafter, when the user of the user terminal 2 enters the shopping page, when the shopping page shift button on the browsing page is selected by a mouse click or the like, the browser 21 of the user terminal 2 accesses the product search processing unit 41 of the net shopping management server 4. Then, a top page / search page request is made (step S121). The page request is made by transmitting a message including a GET method according to HTTP, which is an Internet standard protocol, a request URI, and the like from the browser 21 of the user terminal 2 to the product search processing unit 41 of the net shopping management server 4. .

  In response to this, the product search processing unit 41 of the online shopping management server 4 inquires of the login processing unit 32 of the portal server 3 about the user ID based on the session information (steps S122 and S123). Communication between the product search processing unit 41 of the online shopping management server 4 and the login processing unit 32 of the portal server 3 is based on HTTP or the like. When the user ID can be acquired directly from the session information, the inquiry to the login processing unit 32 of the portal server 3 can be omitted.

  Next, the merchandise search processing unit 41 of the net shopping management server 4 hands over to the user behavior stage recognizing unit 43 that the user has made a top page / search page request and the user ID (step S124). Since communication from the product search processing unit 41 to the user behavior stage recognition unit 43 is communication in the online shopping management server 4, it can be in any format.

  In response to this, the user behavior stage recognition unit 43 of the online shopping management server 4 delivers the stage ID: # 1 and the user ID indicating that the user has entered the top page / search page to the predetermined information collection / transmission unit 44 ( Step S125). Since communication from the user behavior stage recognition unit 43 to the predetermined information collection / transmission unit 44 is communication within the network shopping management server 4, it can be in any format.

  In response to this, the predetermined information collection / transmission unit 44 of the net shopping management server 4 searches the search history database 402 and the purchase history database 403 based on the passed user ID, and the past search history information and purchase of the user. History information is acquired (step S126). That is, the user ID column of the search history database 402 (FIG. 5) and the purchase history database 403 (FIG. 6) is searched using the passed user ID as a key, and the contents of the hit record are acquired. If the page that the user is browsing is a page of a specific category, the search history information and purchase history information that are not included in the category may be excluded.

  The predetermined information collection / transmission unit 44 of the online shopping management server 4 transmits the stage ID: # 1 and history information to the information reception unit 51 of the store server 5 (step S127). Communication between the predetermined information collection / transmission unit 44 of the online shopping management server 4 and the information reception unit 51 of the store server 5 is based on HTTP or the like.

  The information receiving unit 51 of the store server 5 hands over the received stage ID: # 1 and history information to the information acquiring / transmitting unit 52 (step S128). Since communication from the information receiving unit 51 to the information acquisition / transmission unit 52 is communication in the store server 5, it can be in any format.

  The information acquisition / transmission unit 52 of the store server 5 searches the provision information database 501 based on the passed stage ID: # 1 and history information, and obtains provision information (step S129). That is, the provided information database 501 (FIG. 7) is searched by using effective information such as a stage ID, a search history information search word, a purchase product of purchase history information, and the like to obtain recommendation information.

  The information acquisition / transmission unit 52 transmits the acquired recommendation information as the provision information to the provision information reception unit 45 of the net shopping management server 4 (step S130). Communication between the information acquisition / transmission unit 52 of the store server 5 and the provided information reception unit 45 of the net shopping management server 4 is assumed to be compliant with HTTP or the like.

  The provision information receiving unit 45 of the online shopping management server 4 delivers the received provision information to the product search processing unit 41 (step S131). Since communication from the provided information receiving unit 45 to the product search processing unit 41 is communication in the online shopping management server 4, it can be in any format.

  The merchandise search processing unit 41 of the online shopping management server 4 combines the provided provision information with the top page / search page (step S132) and transmits it to the browser 21 of the user terminal 2 (step S133). The page data is transmitted from the product search processing unit 41 of the net shopping management server 4 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays the received top page / search page (step S134). FIG. 13 is a diagram showing a screen example of the top page / search page, and a search field (a search word input field and a “search” button) is provided in the page. In addition, a display area dedicated to the store is provided in the page, and useful recommendation information is displayed for a user who is about to perform a search. For example, information on products that may be of interest is provided from the past search history and purchase history of the user.

  Next, in FIG. 10, when the user of the user terminal 2 inputs a search word in the search word input field and instructs a search by clicking the “search” button with a mouse or the like (step S135), the browser 21 of the user terminal 2 accesses the network. A query including a search word is transmitted to the product search processing unit 41 of the shopping management server 4 (step S136). The query is transmitted from the browser 21 of the user terminal 2 to the product search processing unit 41 of the net shopping management server 4 as data added to the HTTP POST method or PUT method, or the like, or as a parameter added to the GET method. .

  The merchandise search processing unit 41 of the online shopping management server 4 delivers the fact that the user has input the query and the search word to the user behavior stage recognition unit 43 (step S137). Since communication from the product search processing unit 41 to the user behavior stage recognition unit 43 is communication in the online shopping management server 4, it can be in any format.

  The product search processing unit 41 of the online shopping management server 4 searches the product database 401 based on the input query (step S138), and registers the search history in the search history database 402 (step S139). That is, the user ID, the search word, and the search date are associated and registered in the search history database 402 (FIG. 5). The user ID does not need to be newly acquired by internally maintaining the correspondence with the session information when the top page / search page is requested.

  On the other hand, the user behavior stage recognition unit 43 of the net shopping management server 4 delivers the stage ID: # 2 and the search word indicating that the user has made a search request to the predetermined information collection / transmission unit 44 (step S140). Since communication from the user behavior stage recognition unit 43 to the predetermined information collection / transmission unit 44 is communication within the network shopping management server 4, it can be in any format.

  In response to this, the predetermined information collection / transmission unit 44 of the online shopping management server 4 transmits the passed stage ID: # 2 and the search word to the information reception unit 51 of the store server 5 (step S141). Communication between the predetermined information collection / transmission unit 44 of the online shopping management server 4 and the information reception unit 51 of the store server 5 is based on HTTP or the like.

  In addition, before transmitting to the information receiving part 51 of the store server 5, you may process and filter a search word by using a merchandise name dictionary or a merchandise classification dictionary. Moreover, when the page which the user is browsing is a page of a specific category, you may make it exclude the phrase which is not contained in the category.

  The information reception unit 51 of the store server 5 delivers the received stage ID: # 2 and the search word to the information acquisition / transmission unit 52 (step S142). Since communication from the information receiving unit 51 to the information acquisition / transmission unit 52 is communication in the store server 5, it can be in any format.

  The information acquisition / transmission unit 52 of the store server 5 searches the provision information database 501 based on the passed stage ID: # 2 and the search word, and obtains provision information (step S143). That is, the provided information database 501 (FIG. 7) is searched using the stage ID and the search word as a key to obtain recommendation information.

  The information acquisition / transmission unit 52 transmits the acquired recommendation information as the provision information to the provision information reception unit 45 of the net shopping management server 4 (step S144). Communication between the information acquisition / transmission unit 52 of the store server 5 and the provided information reception unit 45 of the net shopping management server 4 is assumed to be compliant with HTTP or the like.

  The provision information receiving unit 45 of the net shopping management server 4 delivers the received provision information to the product search processing unit 41 (step S145). Since communication from the provided information receiving unit 45 to the product search processing unit 41 is communication in the online shopping management server 4, it can be in any format.

  The merchandise search processing unit 41 of the online shopping management server 4 combines the provided provided information with the search result page (step S146) and transmits it to the browser 21 of the user terminal 2 (step S147). The page data is transmitted from the product search processing unit 41 of the net shopping management server 4 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays the received search result page (step S148). FIG. 14 is a diagram showing a screen example of the search result page. In addition to the search result list, a store-dedicated display area is provided to display useful recommendation information for the user who has performed the search. For example, information on a product that may be of interest is provided from a search word input by the user.

  Returning to FIG. 10, when the user of the user terminal 2 selects the desired product from among the searched products (step S 149), the product purchase of the net shopping management server 4 is performed from the browser 21 of the user terminal 2. The cart insertion request and the product ID are transmitted to the processing unit 42 (step S150). These data are transmitted from the browser 21 of the user terminal 2 to the product purchase processing unit 42 of the net shopping management server 4 as data added to the HTTP POST method or PUT method, etc., or as parameters added to the GET method. Is done.

  The product purchase processing unit 42 of the online shopping management server 4 hands over to the user behavior stage recognition unit 43 that the user has put the product into the cart and the product ID (step S151). Since communication from the product purchase processing unit 42 to the user behavior stage recognition unit 43 is communication in the online shopping management server 4, it can be in any format.

  The user behavior stage recognition unit 43 of the online shopping management server 4 hands over the stage ID: # 3 indicating that the user has put the product into the cart and the product ID to the predetermined information collection / transmission unit 44 (step S152). Since communication from the user behavior stage recognition unit 43 to the predetermined information collection / transmission unit 44 is communication within the network shopping management server 4, it can be in any format.

  In response to this, the predetermined information collection / transmission unit 44 of the online shopping management server 4 transmits the passed stage ID: # 3 and the product ID to the information reception unit 51 of the store server 5 (step S153). Communication between the predetermined information collection / transmission unit 44 of the online shopping management server 4 and the information reception unit 51 of the store server 5 is based on HTTP or the like.

  The information receiving unit 51 of the store server 5 delivers the received stage ID: # 3 and the product ID to the information acquiring / transmitting unit 52 (step S154). Since communication from the information receiving unit 51 to the information acquisition / transmission unit 52 is communication in the store server 5, it can be in any format.

  The information acquisition / transmission unit 52 of the store server 5 searches the provided information database 501 based on the passed stage ID: # 3 and the product ID, and obtains provided information (step S155). That is, the provided information database 501 (FIG. 7) is searched using the stage ID and the search word as a key to obtain recommendation information.

  The information acquisition / transmission unit 52 transmits the acquired recommendation information as the provision information to the provision information reception unit 45 of the net shopping management server 4 (step S156). Communication between the information acquisition / transmission unit 52 of the store server 5 and the provided information reception unit 45 of the net shopping management server 4 is assumed to be compliant with HTTP or the like.

  The provision information receiving unit 45 of the net shopping management server 4 delivers the received provision information to the product purchase processing unit 42 (step S157). Since communication from the provided information receiving unit 45 to the product purchase processing unit 42 is communication within the online shopping management server 4, it can be in any format.

  The merchandise purchase processing unit 42 of the net shopping management server 4 combines the provided provision information with the page after completion of the cart insertion (step S158) and transmits it to the browser 21 of the user terminal 2 (step S159). The page data is transmitted from the product purchase processing unit 42 of the online shopping management server 4 to the browser 21 of the user terminal 2 according to an HTTP response or the like.

  The browser 21 of the user terminal 2 displays the received page (step S160). FIG. 15 is a diagram showing an example of a page after completion of cart insertion. In addition to the list of products in the cart, a display area dedicated to the store is provided, and useful recommendation information is provided to the user who has input the cart. indicate. For example, information on a substitute product or a related product for the product put in the cart by the user is provided.

  Returning to FIG. 10, after that, when the user of the user terminal 2 selects a product to purchase from the search result page (step S <b> 161), a purchase request is sent from the browser 21 of the user terminal 2 to the product purchase processing unit 42 of the net shopping management server 4. And the product ID are transmitted (step S162). These data are transmitted from the browser 21 of the user terminal 2 to the product purchase processing unit 42 of the net shopping management server 4 as data added to the HTTP POST method or PUT method, etc., as parameters added to the GET method, etc. Is done.

  Thereafter, a product purchase process is performed between the product purchase processing unit 42 of the online shopping management server 4 and the browser 21 of the user terminal 2 (step S163). When the purchase process is completed, the product purchase processing unit 42 acquires the purchase history. A purchase history is registered in the database 403 (step S164). That is, the user ID, the purchased product, and the purchase date / time are associated with each other and registered in the purchase history database 403 (FIG. 6).

<Summary>
As described above, according to the present embodiment, useful recommendation information can be provided according to the user's action stage, so that the user's product purchase is supported, sales are promoted, and customer acquisition is contributed. can do. It can also support store-side marketing strategies.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Network 2 User terminal 21 Browser 3 Portal server 31 Page browsing process part 32 Login process part 301 Content database 302 User database 4 Net shopping management server 41 Product search process part 42 Product purchase process part 43 User action stage recognition part 44 Predetermined information collection Transmission unit 45 Provision information reception unit 401 Product database 402 Search history database 403 Purchase history database 5 Store server 51 Information reception unit 52 Information acquisition / transmission unit 501 Provision information database

Claims (2)

Means for recognizing a user's action stage based on a request from a user terminal;
Means for collecting predetermined information from the database according to the recognized action stage;
Means for transmitting the collected information to a predetermined store server and receiving the provided information as a response;
A network shopping management apparatus comprising: means for presenting provided information received from a store server to a user terminal. Recognizing a user's action stage based on a request from a user terminal;
Collecting predetermined information from the database according to the recognized action stage;
Transmitting the collected information to a predetermined store server and receiving the provided information as a response;
A network shopping management method comprising: providing provided information received from a store server to a user terminal.

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