JP6831543B2 - テレビ番組用広告の提供方法 - Google Patents

テレビ番組用広告の提供方法 Download PDF

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Publication number
JP6831543B2
JP6831543B2 JP2018208498A JP2018208498A JP6831543B2 JP 6831543 B2 JP6831543 B2 JP 6831543B2 JP 2018208498 A JP2018208498 A JP 2018208498A JP 2018208498 A JP2018208498 A JP 2018208498A JP 6831543 B2 JP6831543 B2 JP 6831543B2
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JP
Japan
Prior art keywords
advertisement
receiving device
program
viewing
targeting
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
JP2018208498A
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English (en)
Japanese (ja)
Other versions
JP2020077923A5 (enExample
JP2020077923A (ja
Inventor
光司 尾関
光司 尾関
宜秀 池田
宜秀 池田
俊之 石松
俊之 石松
了敬 木塚
了敬 木塚
阿部　良一
良一 阿部
英樹 長島
英樹 長島
省吾 藤森
省吾 藤森
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
IP Lab Startups Co Ltd
Original Assignee
IP Lab Startups Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by IP Lab Startups Co Ltd filed Critical IP Lab Startups Co Ltd
Priority to JP2018208498A priority Critical patent/JP6831543B2/ja
Priority to PCT/JP2019/043290 priority patent/WO2020095897A1/ja
Publication of JP2020077923A publication Critical patent/JP2020077923A/ja
Publication of JP2020077923A5 publication Critical patent/JP2020077923A5/ja
Priority to JP2021004323A priority patent/JP6910613B2/ja
Application granted granted Critical
Publication of JP6831543B2 publication Critical patent/JP6831543B2/ja
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/65—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on users' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Graphics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2018208498A 2018-11-05 2018-11-05 テレビ番組用広告の提供方法 Active JP6831543B2 (ja)

Priority Applications (3)

Application Number Priority Date Filing Date Title
JP2018208498A JP6831543B2 (ja) 2018-11-05 2018-11-05 テレビ番組用広告の提供方法
PCT/JP2019/043290 WO2020095897A1 (ja) 2018-11-05 2019-11-05 テレビ番組用広告の提供方法
JP2021004323A JP6910613B2 (ja) 2018-11-05 2021-01-14 テレビ番組用広告の提供方法

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2018208498A JP6831543B2 (ja) 2018-11-05 2018-11-05 テレビ番組用広告の提供方法

Related Child Applications (1)

Application Number Title Priority Date Filing Date
JP2021004323A Division JP6910613B2 (ja) 2018-11-05 2021-01-14 テレビ番組用広告の提供方法

Publications (3)

Publication Number Publication Date
JP2020077923A JP2020077923A (ja) 2020-05-21
JP2020077923A5 JP2020077923A5 (enExample) 2020-10-01
JP6831543B2 true JP6831543B2 (ja) 2021-02-17

Family

ID=70610712

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2018208498A Active JP6831543B2 (ja) 2018-11-05 2018-11-05 テレビ番組用広告の提供方法

Country Status (2)

Country Link
JP (1) JP6831543B2 (enExample)
WO (1) WO2020095897A1 (enExample)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP7509506B1 (ja) 2023-11-16 2024-07-02 株式会社ビデオリサーチ 行動モデル作成方法

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1169249A (ja) * 1997-06-12 1999-03-09 Toshiba Corp 情報表示制御方法、情報送信方法、情報表示装置及び記録媒体
JP2003284041A (ja) * 2002-03-20 2003-10-03 Ntt Data Corp 番組配信システム、広告配信装置、視聴者端末、および広告配信プログラム、番組再生プログラムおよび番組配信方法
JP2016053929A (ja) * 2014-09-04 2016-04-14 シャープ株式会社 情報提示装置、端末装置、および制御方法
JP6730046B2 (ja) * 2016-02-25 2020-07-29 カルチュア・コンビニエンス・クラブ株式会社 装置、方法、および、プログラム
RU2747860C2 (ru) * 2016-04-20 2021-05-17 Денцу Инк. Аппарат для обработки информации, способ обработки информации, система для обработки информации и программа

Also Published As

Publication number Publication date
JP2020077923A (ja) 2020-05-21
WO2020095897A1 (ja) 2020-05-14

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