JP6115803B2 - Advertisement determination apparatus, advertisement determination method, and karaoke apparatus - Google Patents

Description

  The present invention relates to an advertisement determination apparatus that displays an advertisement using a karaoke apparatus installed in a store. Specifically, it is determined whether or not the user is logged in to the service provided by the karaoke device, and for the logged-in user, an advertisement that matches the user's attribute is determined. Relates to an apparatus for determining an advertisement according to information about a store where a karaoke apparatus is installed.

  Conventionally, there is a system for displaying an advertisement to a user who uses a karaoke apparatus. Patent Document 1 discloses a singing information processing system that provides advertising information corresponding to each singing history information to each user for users who use a karaoke apparatus. For example, when the user is a registered user of the singing information processing system, the singing information processing system reproduces advertisement information corresponding to the singing history information of the registered user. On the other hand, when the user is not registered in the singing information processing system, the singing history of the non-registered user is determined with reference to the login and logout times of the registered user. Then, the advertisement information is determined based on the determined singing history of the unregistered user.

JP 2012-27126 A

  In the singing information processing system described in Patent Literature 1, advertisement information corresponding to singing history information of a registered user or a non-registered user is provided to a user who uses a karaoke apparatus. However, in Cited Document 1, the singing history of a non-registered user is determined with reference to the login and logout times of the registered user. Therefore, if there is no registered user who uses the karaoke device together with the non-registered user, The singing history of the registered user cannot be determined. For this reason, when a non-registered user uses a karaoke device, the advertisement information provided to the non-registered user cannot be determined when there is no registered user logged into the service provided by the karaoke device.

  The present invention has been made to solve the above-described problems. The present invention relates to an advertisement determination apparatus, an advertisement determination method, and a karaoke that can provide effective advertisement information by determining an advertisement suitable for a store where a karaoke apparatus is installed even in the case of a non-registered user. An object is to provide an apparatus.

  According to the first aspect of the present invention, it is an advertisement determination device that can communicate with a karaoke device installed in a store, and determines whether or not there is a user who is logged in to a service provided by the karaoke device. When it is determined by the first determination means and the first determination means that there is a logged-in user, user attribute information associated with user identification information capable of recognizing the logged-in user is acquired. Based on the user attribute information acquired by the first acquisition means, the first determination means for determining an advertisement that matches the acquired user attribute information, and the first determination means, the karaoke Store attribute information indicating the attribute of the store where the karaoke device is installed if it is not determined that there is a user logged in to the service provided by the device A second deciding means for deciding to provide an advertisement based on; a list obtaining means for obtaining a music list indicating a music reserved for the karaoke device; and a logged-in user based on the obtained music list. A second determining means for determining whether a login user and a guest user who is not logged in are mixed, and the second determining means determines that the login user and the guest user are mixed; and 3rd determination means which determines providing the advertisement based on the attribute information of the store when the music which the login user reserved among the music of the music list is reproduced is provided, The advertisement characterized by things It is a decision device.

  According to invention of Claim 2, it is an advertisement determination apparatus communicable with the karaoke apparatus installed in a shop, Comprising: It is judged whether there is any user who has logged into the service provided by the said karaoke apparatus. When it is determined by the first determination means and the first determination means that there is a logged-in user, user attribute information associated with user identification information capable of recognizing the logged-in user is acquired. Based on the user attribute information acquired by the first acquisition means, the first determination means for determining an advertisement that matches the acquired user attribute information, and the first determination means, the karaoke Store attribute information indicating the attribute of the store where the karaoke device is installed if it is not determined that there is a user logged in to the service provided by the device A second deciding means for deciding to provide an advertisement based on; a list obtaining means for obtaining a music list indicating a music reserved for the karaoke device; and a logged-in user based on the obtained music list. A second determining means for determining whether a login user and a guest user who is not logged in are mixed, and the second determining means determines that the login user and the guest user are mixed; and And a fourth deciding means for deciding to provide an advertisement based on the attribute of the logged-in user when a song reserved by the guest user is played out of the songs in the song list. It is a decision device.

  According to invention of Claim 3, it is an advertisement determination apparatus communicable with the karaoke apparatus installed in a shop, Comprising: It is judged whether there exists the user who has logged in the service provided by the said karaoke apparatus. When it is determined by the first determination means and the first determination means that there is a logged-in user, user attribute information associated with user identification information capable of recognizing the logged-in user is acquired. Based on the user attribute information acquired by the first acquisition means, the first determination means for determining an advertisement that matches the acquired user attribute information, and the first determination means, the karaoke Store attribute information indicating the attribute of the store where the karaoke device is installed if it is not determined that there is a user logged in to the service provided by the device A second deciding means for deciding to provide an advertisement based on; a list obtaining means for obtaining a music list indicating a music reserved for the karaoke device; and a logged-in user based on the obtained music list. A second determining means for determining whether a login user and a guest user who is not logged in are mixed, and the second determining means determines that the login user and the guest user are mixed; and When the music reserved by the login user is played out of the music in the music list, the third determination means for determining to provide an advertisement based on the attribute information of the store, and the second determination means It is determined that the user and the guest user are mixed, and among the songs in the song list, the song reserved by the guest user When played, it is an advertisement decision system, characterized in that it comprises a fourth determination means for determining to provide an advertisement based on the attributes of the log-in user.

  According to the invention described in claim 4, as the attribute information of the store, a user layer for each time zone managed by a point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store is provided. If the operation information acquisition means for acquiring the operation information to be shown and the second determination means are not determined by the first determination means that there is a user logged in to the service provided by the karaoke device, The advertisement suitable for the user layer for each of the time zones acquired by the operation information acquisition means is determined.

  According to the invention described in claim 5, as the attribute information of the store, the store includes location information acquisition means for acquiring location information indicating the location status of the store, and the second determination means is configured by the first determination means. If it is not determined that there is a user logged in to the service provided by the karaoke device, an advertisement that matches the location status of the store indicated by the location information is determined.

  According to invention of Claim 6, it is an advertisement determination method in the advertisement determination apparatus communicable with the karaoke apparatus installed in a store, Comprising: There exists a user who has logged in the service provided by the said karaoke apparatus. A user attribute associated with user identification information capable of recognizing the logged-in user when it is determined by the first determining step and the first determining step that there is a logged-in user. A first acquisition step of acquiring information, a first determination step of determining an advertisement that matches the acquired attribute information of the user based on the user information acquired by the first acquisition step, and the first determination step If it is not determined that there is a user logged in to the service provided by the karaoke device, the karaoke device A second determination step for determining to provide an advertisement based on the attribute information of the store to be installed; a list acquisition step for acquiring a song list indicating a song reserved for the karaoke device; and the acquired song list A login user who is a logged-in user and a second determination step for determining whether a guest user who is not logged-in is mixed, and the login user and the guest user are determined by the second determination step. A third determination step for determining that an advertisement based on the attribute information of the store is to be provided when a song reserved by the logged-in user among the songs in the song list is played, among the songs in the song list; , Including an advertisement determination method.

According to the seventh aspect of the present invention, the first determination means for determining whether or not there is a user logged in to the service provided by the karaoke device, and the user who is logged in by the first determination means Based on the user information acquired by the first acquisition means and the first acquisition means for acquiring user attribute information associated with the user identification information capable of recognizing the logged-in user. When it is not determined by the first determination unit that determines an advertisement that matches the acquired attribute information of the user and the first determination unit that there is a user logged in to the service provided by the karaoke device a second determining means for determining a providing advertising in which the karaoke device based on the attribute information store shop that will be installed, the music reserved to the karaoke device A list acquisition step of acquiring a music list, and determining whether a login user who is a logged-in user and a guest user who is not a logged-in user are mixed based on the acquired music list; When the determination step and the second determination step determine that the login user and the guest user are mixed, and among the songs in the song list, the song reserved by the login user is played, And a third determination step for determining to provide an advertisement based on the attribute information of the store.

  According to the first aspect of the present invention, when the second determination means does not determine that there is a user logged in to the service provided by the karaoke apparatus, the karaoke apparatus is installed. It is determined that an advertisement based on the store attribute information indicating the store attribute is provided. As a result, even if the user is not logged in, effective advertisement information can be provided by determining an advertisement suitable for the store where the karaoke apparatus is installed. In addition, the advertisement determining apparatus determines that the login user and the guest user are mixed by the second determination unit, and among the songs in the song list, the song reserved by the login user is reproduced. There is provided third determining means for determining to provide an advertisement based on the attribute information. Generally, when the music reserved by the login user is played, the guest user is considered to be in a singing waiting state. In this case, since the login user who is singing concentrates on the singing and has a low possibility of seeing the advertisement, the advertisement based on the attribute information of the store is provided as an advertisement suitable for the guest user who is waiting for singing. By making the decision, it becomes possible to provide effective advertising information.

  According to the second aspect of the present invention, the karaoke device is installed when the first determination unit does not determine that there is a user logged in to the service provided by the karaoke device by the first determination unit. It is determined that an advertisement based on the store attribute information indicating the store attribute is provided. As a result, even if the user is not logged in, effective advertisement information can be provided by determining an advertisement suitable for the store where the karaoke apparatus is installed. In addition, the advertisement determination device determines that the login user and the guest user are mixed by the second determination unit, and logs in when the song reserved by the guest user is played out of the songs in the song list. 4th determination means to determine providing the advertisement based on a user's attribute is provided. Generally, when the music reserved by the guest user is played, the login user is considered to be in a singing waiting state. In this case, the guest user who is singing concentrates on the singing, and since the possibility of seeing the advertisement is low, an advertisement that matches the login user's attribute information is provided as an advertisement that matches the login user who is waiting for singing Then, it becomes possible to provide effective advertising information.

  According to the third aspect of the present invention, the karaoke device is installed when the first determination unit does not determine that there is a user logged in to the service provided by the karaoke device by the first determination unit. It is determined that an advertisement based on the store attribute information indicating the store attribute is provided. As a result, even if the user is not logged in, effective advertisement information can be provided by determining an advertisement suitable for the store where the karaoke apparatus is installed. In addition, the advertisement determining apparatus determines that the login user and the guest user are mixed by the second determination unit, and among the songs in the song list, the song reserved by the login user is reproduced. There is provided third determining means for determining to provide an advertisement based on the attribute information. Generally, when the music reserved by the login user is played, the guest user is considered to be in a singing waiting state. In this case, since the login user who is singing concentrates on the singing and has a low possibility of seeing the advertisement, the advertisement based on the attribute information of the store is provided as an advertisement suitable for the guest user who is waiting for singing. By making the decision, it becomes possible to provide effective advertising information. In addition, the advertisement determination device determines that the login user and the guest user are mixed by the second determination unit, and logs in when the song reserved by the guest user is played out of the songs in the song list. 4th determination means to determine providing the advertisement based on a user's attribute is provided. Generally, when the music reserved by the guest user is played, the login user is considered to be in a singing waiting state. In this case, the guest user who is singing concentrates on the singing, and since the possibility of seeing the advertisement is low, an advertisement that matches the login user's attribute information is provided as an advertisement that matches the login user who is waiting for singing Then, it becomes possible to provide effective advertising information.

  According to the invention described in claim 4, the advertisement determination device is managed by a point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store as the store attribute information for each time zone. Operation information acquisition means for acquiring operation information indicating the user layer is provided. When the first determination unit does not determine that there is a user logged in to the service provided by the karaoke device, the second determination unit matches the user layer for each time period acquired by the operation information acquisition unit. Determine the ad. As a result, even if the user is not logged in, the time indicated by the operation information managed by the point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store where the karaoke device is installed By determining an advertisement suitable for the user group for each band, it is possible to provide effective advertisement information.

  According to the invention described in claim 5, the advertisement determination device includes location information acquisition means for acquiring location information indicating the location status of the store as the attribute information of the store. A 2nd determination means determines the advertisement suitable for the location situation of the said store which location information shows, when it is not judged by the 1st judgment means that there exists the user who has logged in the service provided by a karaoke apparatus. . As a result, even if the user is not logged in, effective advertisement information can be provided by determining an advertisement that matches the location of the store where the karaoke device is installed.

  According to the sixth aspect of the present invention, in the second determination step, when it is not determined by the first determination step that there is a user who is logged in to the service provided by the karaoke device, the karaoke device is installed. It is determined that an advertisement based on the store attribute information indicating the store attribute is provided. As a result, even in the case of a user who is not logged in, it is possible to provide effective advertisement information by determining to provide an advertisement suitable for the store where the karaoke apparatus is installed. Further, when it is determined by the second determination step that the login user and the guest user are mixed, and the music reserved by the login user is played out of the music in the music list, the attribute information of the store is used. A third determination step for determining to provide the advertisement. Generally, when the music reserved by the login user is played, the guest user is considered to be in a singing waiting state. In this case, since the login user who is singing concentrates on the singing and has a low possibility of seeing the advertisement, the advertisement based on the attribute information of the store is provided as an advertisement suitable for the guest user who is waiting for singing. By making the decision, it becomes possible to provide effective advertising information.

  According to the seventh aspect of the present invention, when the second determination means does not determine that there is a user logged in to the service provided by the karaoke apparatus by the first determination means, the karaoke apparatus is installed. It is determined that an advertisement based on the store attribute information indicating the store attribute is provided. As a result, even in the case of a user who is not logged in, it is possible to provide effective advertisement information by determining to provide an advertisement suitable for the store where the karaoke apparatus is installed. Further, when it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the login user among the music in the music list is reproduced, based on the attribute information of the store And third determining means for determining that the advertisement is to be provided. Generally, when the music reserved by the login user is played, the guest user is considered to be in a singing waiting state. In this case, since the login user who is singing concentrates on the singing and has a low possibility of seeing the advertisement, the advertisement based on the attribute information of the store is provided as an advertisement suitable for the guest user who is waiting for singing. By making the decision, it becomes possible to provide effective advertising information.

It is a figure which shows the whole karaoke system S outline of embodiment of this invention. It is a block diagram which shows the electric structure of the remote control 1, the karaoke apparatus 2, the center server 4, and the advertisement determination server 5 of the karaoke system S of this embodiment. It is a block diagram which shows the electrical structure of the order terminal 6 and the POS cash register 7 of this embodiment. FIG. 4A is a display screen when a karaoke song is reserved using the remote controller 1. FIG. 4B is an explanatory diagram showing a state in which a reservation list is displayed on the display 14 of the remote controller 1 of the present embodiment. FIG. 4C is a conceptual diagram illustrating a storage state in which the advertisement content and attribute information are associated with each other and stored in the advertisement content attribute information storage area 432. It is a conceptual diagram which shows the memory | storage state where shop statistics information is memorize | stored in the shop statistics information storage area 433. FIG. 11 is a conceptual diagram showing a storage state in which order information is stored in an order information storage area 631. FIG. 11 is a conceptual diagram showing a storage state in which customer information is stored in a customer information storage area 732. It is a flowchart which shows the process of the main operation | movement performed with the remote control 1 of this embodiment. It is a flowchart which shows the process of the main operation | movement performed by the karaoke apparatus 2 of this embodiment. It is a flowchart which shows the main process performed by the advertisement determination server 5 of this embodiment. It is a flowchart which shows the login advertisement display process performed by the advertisement determination server 5 of this embodiment. It is a flowchart which shows the display process classified by store performed by the advertisement determination server 5 of this embodiment.

[Best Embodiment]
DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, the best embodiment to which the invention is applied will be described with reference to the drawings.

[1. Outline of configuration and operation of karaoke system]
First, the outline of the configuration of the karaoke system of the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating the configuration of the karaoke system S of the present embodiment. FIG. 1 shows an example of one karaoke room KR among a plurality of karaoke rooms installed in the karaoke store KS. In the example of FIG. 1, a remote controller 1, a karaoke device 2, an advertisement determination server 5, a display 54, and an order terminal 6 are each installed in a karaoke room KR. A plurality of remote controllers 1 may be installed in the karaoke room KR. In general, a plurality of karaoke rooms KR are set in the karaoke store KS.

  As shown in FIG. 1, the karaoke system S includes a remote controller 1, a karaoke device 2, a center server 4, an advertisement determination server 5, an order terminal 6, and a point of sale (POS). And a cash register 7. The remote controller 1 is a music selection device used for selecting or searching for karaoke songs. The remote controller 1 is connected to a network by wireless communication via an access point AP and a broadband router BR provided in the karaoke store KS. As a result, the remote controller 1 can communicate with the karaoke apparatus 2 or the advertisement determination server 5 via the network. Further, the advertisement determination server 5 can communicate with the karaoke apparatus 2 and the center server 4 via the broadband router BR. The remote controller 1 requests the karaoke device 2 to reserve a karaoke song by infrared rays. The remote controller 1 is given a remote controller ID. The remote control ID is identification information for identifying the remote control 1. The remote controller ID may be any information as long as it can uniquely identify the remote controller 1. For example, an IP address assigned to the remote controller 1 may be used as the remote controller ID.

  The karaoke device 2 performs karaoke song reproduction processing based on the reservation requested by the remote controller 1. A karaoke device ID is assigned to each karaoke device 2. The karaoke device ID is information for identifying each karaoke device. The karaoke device ID may be any information as long as it can uniquely identify the karaoke device 2. For example, an IP address assigned to the karaoke device 2 is used as the karaoke device ID. The location where the karaoke device 2 exists is specified by the karaoke device ID of the karaoke device 2 indicated by the IP address, and the karaoke store KS and the karaoke room KR where the karaoke device 2 is installed are specified. That is, by associating the remote controller ID of the remote controller 1 with the karaoke apparatus ID of the karaoke apparatus 2, each process based on the reservation requested by the remote controller 1 is executed by the karaoke apparatus 2. The order terminal 6 is also given a terminal ID, and the remote controller 1 associated with the order terminal 6 is associated with the remote controller ID of the remote controller 1 or the karaoke apparatus ID of the karaoke apparatus 2 with the terminal ID. Karaoke device 2 is determined. Further, the karaoke device ID is also managed in the advertisement determination server 5, whereby the locations of the karaoke store KS and the karaoke room KR where the karaoke device 2 specified by the karaoke device ID is installed are specified.

  Further, instead of the remote controller 1, it is possible to request the karaoke device to reserve a karaoke song from a mobile terminal device that the user owns. The user can request the karaoke device 2 to reserve a karaoke song using the mobile terminal devices owned by the user. In this case, the mobile terminal device can be connected to the network via the mobile base station C.

  Further, it is connected via a network to the center server 4 installed outside the karaoke store KS via the broadband router BR. Details of the center server 4 will be described later.

  A display 54 and a POS register 7 are connected to the advertisement determination server 5. The display 54 displays an advertisement received from the center server 4. The POS cash register 7 manages order information for the user to order products and the like provided by the karaoke store KS using the order terminal 6. Information managed by the POS register 7 is transmitted to the center server 4 and the advertisement determination server 5. The advertisement determination server 5 and the POS cash register 7 do not have to be connected. In this case, information acquired by the POS register 7 may be transmitted to the center server 4.

[1. Electrical configuration of karaoke system S]
2 and 3 are block diagrams showing an electrical configuration of the karaoke system S. FIG. Hereinafter, the electrical configuration of the remote controller 1, the karaoke apparatus 2, the center server 4, and the advertisement determination server 5 will be described in order with reference to FIG. The electrical configuration of the order terminal 6 and the POS cash register 7 will be described with reference to FIG.

[Configuration of remote control 1]
The remote controller 1 includes a control unit 11, an infrared transmission unit 12, a memory 13, a display 14, an operation unit 15, an operation processing unit 16, a video RAM 17, a video control unit 18, and a wireless LAN communication unit 19. Is provided. The control unit 11 controls the operation of the remote controller 1. The infrared transmitter 12 transmits an instruction from the remote controller 1 to the karaoke device 2 by communicating with an infrared receiver 25 of the karaoke device 2 described later. The memory 13 includes a login information storage area 131 and an active information storage area 132. The login information storage area 131 stores information that the user has logged into the karaoke system S using the remote controller 1. Specifically, the user identification information of the user in the karaoke system S, user attribute information associated with the user identification information, and the like are stored in the login information storage area 131. The user attribute information is, for example, information indicating the user's singing history and the user's preference. The active information storage area 132 stores user identification information indicating an active user of the remote control 1. The active user indicates a user who is operating the remote controller 1. The login process of the remote controller 1 and the active user will be described with reference to FIG. FIG. 4A is a display screen when a music piece is reserved using the remote controller 1. In the present embodiment, as shown in FIG. 4A, the user images A1, A2, and A3 logged in using the remote controller 1 are displayed on the display 14 of the remote controller 1. In the present embodiment, when the login process by the remote controller 1 is completed, the logged-in user is displayed on the display 14 of the remote controller 1 as user images A1, A2, and A3 using an avatar, for example.

  In the present embodiment, a user who uses the remote controller 1 can be identified from among users who have logged into the remote controller 1. In the present embodiment, a user who uses the remote controller 1 among users logged in to the remote controller 1 is hereinafter referred to as an “active user”. In the example of FIG. 4A, a frame is displayed around the user image A1. The user indicated by the user image A1 surrounded by the frame is the active user. The display 14 of the remote controller 1 of this embodiment is a touch panel. For this reason, it is possible to switch an active user to the user corresponding to the contacted user image by contacting any of the user images A1 to A3. User identification information corresponding to the switched active user is stored in the active information storage area 132. Each time the active user is switched, the active information storage area 132 is updated.

  In this embodiment, a guest user can be set so that even a user who has not logged in to the remote controller 1 can make a reservation. In FIG. 4A, the user image A4 shows a guest user. For this reason, it is possible to switch an active user to a guest user by contacting user image A4. When switching to a guest user, identification information indicating the guest user is stored in the active information storage area 132. Each time the user is switched to the guest user, the active information storage area 132 is updated. Thus, each time the user and the guest user are switched, the user identification information stored in the active information storage area 132 is updated.

FIG. 4B is an explanatory diagram showing a state in which a reservation list is displayed on the display 14 of the remote controller 1 of the present embodiment. FIG. 4B is an explanatory diagram showing a display mode in which a reservation list is displayed. As shown in FIG. 4 (b), “Chiruriru”, “Iroha”, “Hihoheto”, and the user who reserved the music are associated as music identification information that can identify the music. For example, the user image A2 is associated with the music identification information “Chirinuru”. This indicates that the music identification information “Chiriru” is reserved by the user indicated by the user image A2. In addition, the music identification information “Iroha” is associated with an image indicating the guest user. This indicates that the music identification information “Iroha” is reserved by the guest user.

  The display 14 displays a login screen, a music selection screen, and the like so that the user can log in and reserve a karaoke song. The operation unit 15 is operated by the user when transmitting login information and karaoke song information to the karaoke apparatus 2 in accordance with information displayed on the display 14. Information operated by the operation unit 15 is transmitted to the control unit 11 by the operation processing unit 16. The video RAM 17 stores information to be displayed on the display 14. The video control unit 18 transmits information to be displayed on the display 14 according to control by the control unit 11. The wireless LAN communication unit 19 transmits information stored in the memory 13 to the access point AP and receives information from the access point AP under the control of the control unit 11.

[Configuration of Karaoke Device 2]
The karaoke apparatus 2 includes a control unit 21, a LAN interface unit 22, a storage unit 23, an operation unit 24, an infrared reception unit 25, an operation processing unit 26, a synthesizer 27, a microphone control unit 28, and a speaker 29. A mixing amplifier 30, a video RAM 31, a video playback unit 32, a video control unit 33, a video reception unit 34, a display 35, and a camera 36. The control unit 21 controls the operation of the karaoke apparatus 2. For example, the control unit 21 gives an instruction to play a reserved karaoke song according to a reservation list described later. The LAN interface unit 22 is connected to the network, and transmits information from the control unit 21 to the remote controller 1, the center server 4, and the advertisement determination server 5 that are other terminals connected to the network. It also receives information from other terminals connected to the network.

  The storage unit 23 includes a login information storage area 231 and a reservation list storage area 232. The login information storage area 231 stores login information of a user who has logged in using the remote controller 1. The reservation list storage area 232 stores information on karaoke songs reserved by the user using the remote controller 1 as a reservation list. Specifically, in the reservation list, user identification information indicating a reserved user and music identification information capable of identifying the reserved music are registered in association with each other. The operation unit 24 allows the user to reserve a karaoke song as with the remote controller 1. The infrared receiver 25 receives information from the infrared transmitter 12 of the remote controller 1. The operation processing unit 26 transmits information from the operation unit 24 and the infrared receiving unit 25 to the control unit 21 as an operation instruction. The synthesizer 27 instructs the mixing amplifier 30 to generate karaoke music according to the control of the control unit 21. The microphone control unit 28 instructs the mixing amplifier 30 to generate sound input by the user using a microphone (not shown). The speaker 29 and the mixing amplifier 30 generate sound in accordance with instructions received from the synthesizer 27 and the microphone control unit 28. The video RAM 31, the video reproduction unit 32, the video control unit 33, and the video reception unit 34 cause the display 35 to display video according to control by the control unit 21. In addition, the video control unit 33 displays the video acquired by the camera 36 on the display 35 in accordance with control by the control unit 21.

[Configuration of Center Server 4]
The center server 4 includes a LAN interface unit 41, a control unit 42, an advertisement storage unit 43, and a song storage unit 44. The LAN interface unit 41 is connected to the network, and is connected to the remote controller 1, the karaoke device 2, the advertisement determination server 5, the order terminal 6, and the POS cash register 7 through the broadband router BR. . The control unit 42 controls the operation of the center server 4. The advertisement storage unit 43 includes an advertisement content storage area 431, an advertisement content attribute information storage area 432, and a store statistical information storage area 433. The advertisement content storage area 431 stores a large number of advertisement contents to be displayed on the display 54 using the karaoke system S. The advertisement content attribute information storage area 432 stores attribute information of each advertisement content in association with the advertisement content stored in the advertisement content storage area 431. FIG. 4C is a conceptual diagram illustrating a storage state in which the advertisement content and the attribute information of the advertisement content are associated with each other and stored in the advertisement content attribute information storage area 432. As shown in FIG. 4 (c), each advertisement content is associated with a customer group, age group, sex, number of people, menu major category, menu minor category, and region as attribute information, and the advertising content attribute information It is stored in the storage area 432. The customer segment indicates a customer segment targeted by the advertisement content. The age group indicates the age group targeted by the advertisement content. The gender indicates the gender targeted by the advertising content. The number of people indicates the number of users who use the karaoke device 2 targeted by the advertising content. The menu major category indicates the major category of the menu ordered by the user targeted by the advertisement content. The menu sub-category indicates a sub-category of menus ordered by the user targeted by the advertising content. The region indicates a region targeted by the advertisement content. The area indicates, for example, a municipality, a prefecture, a district, or the like where the karaoke apparatus 2 or the advertisement determination server 5 is installed. For example, the advertising content “Advertising 1” shown in FIG. 4C is advertising content targeting A prefecture. In addition, when the area is not registered, it indicates that the advertisement content is for the whole country. For example, the advertisement contents “Advertisement 2”, “Advertisement 3”, and “Advertisement 4” illustrated in FIG. 4C are advertisement contents that are targeted for the whole country and are “-”. In the following description, information on the customer group, age group, sex, and number of people shown in FIG. 4C is collectively referred to as customer group information. In addition, information on the menu major classification and menu minor classification shown in FIG. 4C is collectively referred to as product information. The information regarding the area shown in FIG. 4C is collectively referred to as area information. The store statistics information storage area 433 stores store information indicating the order tendency of the product ordered by the user managed by the POS cash register 7 or the attribute of the user who visited the karaoke, for each karaoke store KS. Store as information. Hereinafter, the store statistical information will be described with reference to FIG. FIG. 5 is a conceptual diagram showing a storage state in which store statistical information is stored in the store statistical information storage area 433. As shown in FIG. 5, the store statistical information stores each time slot in association with a representative customer group, age group, sex, and number of users who come in each time slot. In addition, the store statistical information stores each time zone in association with a menu major category and a menu minor category of a menu typically ordered by a user who comes in each time zone. Details of the collection of store statistical information will be described later. The song storage unit 44 includes a karaoke song storage area 441. The karaoke song storage area 441 stores karaoke songs and song identification information that can identify karaoke songs in association with each other. In the present embodiment, the advertisement storage unit 43 that stores advertisement content and the song storage unit 44 that stores karaoke songs are both provided in the center server 4, but the present invention is not limited thereto. The advertisement storage unit 43 and the song storage unit 44 may be provided in separate servers.

  Further, the center server 4 may store information on the karaoke device 2 installed in the karaoke store KS and the remote controller 1 in a predetermined storage area of the advertisement storage unit 43. Moreover, the center server 4 may memorize | store the sticking information of the karaoke apparatus 2 installed in the karaoke store KS, and a portable terminal device. The sticking information is information indicating a correspondence relationship between the remote controller or the portable terminal device that can communicate with the karaoke device 2. The center server 4 transmits the reservation request transmitted from the remote controller 1 to the karaoke apparatus 2 attached to the remote controller 1 based on the attachment information. Further, a karaoke server (not shown) may transmit the reservation request transmitted from the mobile terminal device to the karaoke device 2 connected to the mobile terminal device based on the pasting information.

  Further, when new advertisement content is input, the center server 4 stores the new advertisement content in the advertisement content storage area 431 of the advertisement storage unit 43. When the advertisement content attribute information is assigned to the newly stored advertisement content, the advertisement content attribute information is stored in the advertisement content attribute information storage area 432. Are stored in association with each other.

The center server 4 associates identification information for identifying the advertisement determination server 5, a karaoke store and a room in which the advertisement determination server 5 is provided, and area information indicating an area where the advertisement determination server 5 is set. And stored in the advertisement storage unit 43. Thereby, each advertisement determination server 5 can grasp the area where the advertisement determination server 5 is installed.

[Configuration of Advertisement Determination Server 5]
The advertisement determination server 5 includes a LAN interface unit 51, a control unit 52, a storage unit 53, a video RAM 57, and a video control unit 58. The LAN interface unit 51 is an interface for connecting to a network. The control unit 52 controls the operation of the advertisement determination server 5. The storage unit 53 includes an advertisement content storage area 531, an advertisement content attribute information storage area 532, a store statistical information storage area 533, a reservation list storage area 534, and a reproduction order list storage area 535.

  The advertisement content storage area 531 stores one or more advertisement contents to be displayed on the display 54 using the karaoke system S. The advertisement content attribute information storage area 532 stores attribute information of each advertisement content in association with the advertisement content stored in the advertisement content storage area 531. Note that the advertisement content and the attribute information of the advertisement content are acquired from the center server 4. The store statistical information storage area 533 stores store statistical information. The store statistical information is acquired from the center server 4. The store statistical information storage area 533 stores store statistical information of each store as store statistical information. The order tendency for each time zone can be determined based on the attribute information stored as the store statistical information. The reservation list storage area 534 stores a reservation list of karaoke songs reserved by the remote controller 1. The reproduction order list storage area 535 stores a reproduction order list of advertisement contents indicating the order in which the advertisement contents stored in the advertisement content storage area 531 are reproduced. Specifically, the reproduction order list stores identification information for identifying the advertisement content to be reproduced and timing information indicating the timing at which the advertisement content is reproduced in association with each other. The timing information is information indicating the order in which the advertisement content is reproduced. A video is displayed on the display 54 by the video RAM 57 and the video controller 58 in accordance with control by the controller 52. The video RAM 57 temporarily stores video to be displayed on the display 54. The video control unit 58 causes the display 54 to display a video according to the advertising content.

[Configuration of order terminal 6]
3 includes a wireless LAN interface unit 61, a control unit 62, a storage unit 63, a display 64, an operation unit 65, an operation processing unit 66, a video RAM 67, and a video control unit 68. Is provided. The wireless LAN interface unit 61 is connected to the network, and is connected to the remote controller 1, which is another terminal, the karaoke device 2, the center server 4, the advertisement determination server 5, and the POS register 7 through the access point AP. The The control unit 62 controls the operation of the order terminal 6. The storage unit 63 includes an order information storage area 631. The order information storage area 631 stores information about products ordered by the user by the order terminal 6 as order information. Details of the order information will be described later with reference to FIG. As shown in FIG. 6, the order information includes an order menu indicating a menu ordered for each room provided in each store, an order time indicating an order time, and an order number indicating the number of orders. is there. Note that the information may be stored in association with the user information of the customer who executed the order indicated by the order information in association with the order information shown in FIG. The user information includes, for example, user identification information and user attribute information. The display 64 displays product candidates and the like for the user to order the product. The user selects and orders the product displayed on the display 64 through the operation unit 65. The operation processing unit 66 transmits information from the operation unit 65 to the control unit 62 as an operation instruction. The video RAM 67 and the video control unit 68 cause the display 64 to display an order video for ordering commodities under the control of the control unit 62. When the user gives an instruction to order a product, the control unit 62 transmits order information and customer user information to the POS register 7. The user orders products such as food and drink through the order terminal 6. The order terminal 6 stores the order information regarding the ordered product in the order information storage area 631. Further, when the user orders a product using the order terminal 6, the order terminal 6 can make a login request to the karaoke apparatus 2. Details of the login request will be described later. When a product is ordered by the logged-in user, the order terminal 6 stores the user information in the order information storage area 631 in association with the order information.

[Configuration of POS cash register 7]
The POS register 7 shown in FIG. 3 includes a control unit 71, a memory 73, a display 74, an operation unit 75, an operation processing unit 76, a video RAM 77, a video control unit 78, and a LAN interface unit 79. . The control unit 71 controls the operation of the POS register 7. The memory 73 includes an order information storage area 731 and a customer information storage area 732. The order information storage area 731 stores the order information received from the order terminal 6. The customer information storage area 732 stores customer information. The customer information stores the customer information input by the POS cash register 7. Hereinafter, the details of the customer information will be described later with reference to FIG. As shown in FIG. 7, the customer information is information on customers who have entered each store. As shown in FIG. 7, customer information includes store visit time, store exit time, number of customers who visited the store, gender of the user who visited the store, age group of the user who visited the store, This is information indicating the customer base of the user who visited the store. The display 74 displays information for inputting order information or customer information. When the user selects the order information or the customer information displayed on the display 74 by the operation unit 75, the user can input the order information or the customer information into the POS register 7. The operation processing unit 76 transmits information from the operation unit 75 to the control unit 71 as an operation instruction. The video RAM 77 and the video controller 78 cause the display 74 to display the order video according to the control by the controller 71. The LAN interface unit 79 is connected to a network and can transmit the order information stored in the order information storage area 731 to the center server 4 and the advertisement determination server 5 via the broadband router BR.

  Moreover, a user may order goods, such as food and drink, directly from the salesclerk of karaoke store KS, without using the order terminal 6. Order information may be input to the POS cash register 7 installed in the karaoke store KS by a clerk of the karaoke store KS. In this case, when the clerk of the karaoke store KS inputs the order information to the POS cash register 7, information indicating the user who ordered the product is input as customer information together with the order information. The order information input in this way may be stored in the order information storage area 731.

  The order terminal 6 periodically transmits the order information stored in the storage unit 63 to the POS register 7 via the network. Then, the POS register 7 transmits the information stored in the order information storage area 731 and the customer information storage area 732 to the center server 4. When the order information and the customer information are transmitted from the POS register 7, the center server 4 is stored in a predetermined storage area of the advertisement storage unit 43. And the center server 4 produces | generates the shop statistics information of the time slot | zone for every shop or every room as shown in FIG. 5 based on the received order information and customer information. Specifically, the center server 4 aggregates the menu major classification of the ordered menu and the menu minor classification of the ordered menu for each time period shown in FIG. As a result of the aggregation, the upper menu major category and menu minor category ordered in each time slot shown in FIG. 5 are determined for each time slot. The determined menu major category and menu minor category for each time period are stored as store statistical information as shown in FIG. Moreover, the center server 4 totals the customer group, age group, sex, and number of people who visited the store during each time slot shown in FIG. As a result of the aggregation, the upper customer segment, age group, sex, and number of users who visited the store in each time slot shown in FIG. 5 are determined for each time slot. The determined customer group, age group, sex, and number of people in each time slot are stored as store statistical information as shown in FIG. In this way, store statistical information is determined. The determined store statistical information is transmitted from the center server 4 to the advertisement determination server 5. The store statistical information may be determined by the advertisement determination server 5.

  Then, the advertising content including the advertising content attribute information that matches at least one of the customer group, the age group, the gender, the number of people, the menu minor category, and the menu major category of each determined time zone is the advertising content attribute information storage area 532. Determined from. The more matching attributes, the more suitable the advertising content for the store statistical information for each time period. In this way, the advertising content suitable for each store is determined. In the present embodiment, even if the user is not logged in to the karaoke device 2, the content having the advertising content attribute information that matches information related to the store such as customer information or order information is determined, whereby the karaoke device 2. The advertisement suitable for the store where is installed is determined. Thereby, an effective advertisement can be provided to a user who uses the karaoke apparatus 2.

  On the other hand, when the user is logged in to the karaoke device 2, the advertisement determination server 5 acquires user identification information and user attribute information of the user who is logged in to the karaoke device 2 from the remote controller 1 or the karaoke device 2. . Then, the advertising content including the advertising content attribute information that matches the acquired user attribute information is determined from the advertising content attribute information storage area 532. The more matching attributes, the more suitable the advertising content for the user.

  Further, in the POS cash register 7, the order information received from the order terminal 6 and the customer information associated with the order information may be aggregated and classified for each ordered product. The POS register 7 may store the information classified for each product in the memory 73 as order tendency information indicating an order tendency according to customer information. With the order trend information classified for each ordered product, the time when the product is ordered and the information of the customer who orders the product can be stored as an order trend.

[Operation of remote control 1]
Next, the operation and action of the remote controller 1 used in the karaoke system S of the present embodiment having the above-described configuration will be described with reference to FIG. FIG. 8 is a flowchart showing a processing procedure of the main operation in the remote controller 1. A program that causes the remote controller 1 to execute the main operation is stored in a predetermined storage area of the memory 13. The main operation of the remote controller 1 is performed, for example, when the power source of the remote controller 1 is turned on. The processing shown below is executed by the control unit 11.

  In step S101, it is determined whether login to the karaoke apparatus 2 is requested. When it is determined that login to the karaoke apparatus 2 is requested (step S101: YES), step S102 is executed. When it is not determined that login to the karaoke apparatus 2 has been requested (step S101: NO), step S104 is executed.

  In step S <b> 102, a login request is transmitted to the karaoke apparatus 2. And the center server 4 performs a login process via the karaoke apparatus 2 which received the login request | requirement, and judges whether a login is permitted or refused. Login permission or login refusal is transmitted to the remote controller 1.

  In step S103, login permission or login rejection is received. If the login is permitted as a result of the reception, the permitted user identification information and the user attribute information are stored in the login information storage area 131.

  In step S104, it is determined whether or not a reservation for karaoke music has been requested. If it is determined that the music reservation is requested (step S104: YES), step S105 is executed. If it is not determined that the music reservation is requested (step S104: NO), step S108 is executed.

  In step S105, it is determined whether or not the reservation requested in step S104 is a reservation from a login user. Specifically, the user identification information stored in the active information storage area 132 is confirmed when requested in step S104. When the user identification information stored in the active information storage area 132 indicates a login user, it is determined that the reservation requested in step S104 is a reservation from the login user. On the other hand, if the user identification information stored in the active information storage area 132 indicates a guest user, it is determined that the reservation requested in step S104 is not a reservation from a login user. When it is determined that the reservation requested in step S104 is a reservation from the login user (step S105: YES), step S106 is executed. If it is determined that the reservation requested in step S104 is not a reservation from the login user (step S105: NO), step S107 is executed.

  In step S106, the user identification information stored in the active information storage area 132 and the reserved music identification information are transmitted to the karaoke apparatus 2 as the login user.

  In step S107, the user identification information stored in the active information storage area 132 and the reserved music identification information are transmitted to the karaoke apparatus 2 as a guest user.

  In step S108, it is determined whether or not the power source of the remote controller 1 has been turned off. When it is determined that the power source of the remote controller 1 has been turned off (step S108: YES), the main operation of the remote controller 1 is terminated. When it is not determined that the power source of the remote controller 1 is turned off (step S108: NO), step S101 is executed.

[Operation of Karaoke Device 2]
Next, operation | movement and an effect | action of the karaoke apparatus 2 used for the karaoke system S of this embodiment which consists of a structure demonstrated above are demonstrated with reference to FIG. FIG. 9 is a flowchart showing a processing procedure of the main operation in the karaoke apparatus 2. A program that causes the karaoke apparatus 2 to execute the main operation is stored in a predetermined storage area of the storage unit 23. The main operation of the karaoke apparatus 2 is performed, for example, when the karaoke apparatus 2 is turned on. The processing shown below is executed by the control unit 21.

  In step S201, it is determined whether login to the karaoke apparatus 2 is requested. When it is determined that login to the karaoke apparatus 2 is requested (step S201: YES), step S202 is executed. When it is not determined that login to the karaoke apparatus 2 is requested (step S201: NO), step S204 is executed.

  In step S202, a login request is transmitted toward the center server 4 connected to the karaoke apparatus 2. And the center server 4 which received the login request performs a login process, and judges whether login is permitted or rejected. The permission of login or the rejection of login is transmitted to the karaoke apparatus 2.

  In step S <b> 203, login permission or login refusal is received from the center server 4. When login is permitted, information on the login user shown in the login request is received from the center server 4 together with the login permission. If the login is permitted as a result of the reception, the permitted user identification information and the user attribute information are stored in the login information storage area 231.

In step S204, it is determined whether or not a request for reserving a karaoke song transmitted in step S106 or step S107 of the remote controller 1 has been received. If it is determined that a request for reserving a song has been received (step S204: YES), step S205 is executed. If it is not determined that a reservation request has been received (step S204: NO), step S208 is executed.

  In step S205, music attribute information related to the music identification information of the reserved music included in the request received in step S204 is requested toward the center server 4.

  In step S206, the music attribute information requested in step S205 is acquired from the center server 4.

  In step S207, the song attribute information acquired in step S206, the song identification information, and the user identification information for identifying the login user or guest user who reserved the song are associated with each other and stored in the reservation list storage area 232. The

  In step S208, it is determined whether or not a login user transmission request for login information has been received from the advertisement determination server 5. If it is determined that a request for transmitting logged-in user information has been received (step S208: YES), step S209 is executed. If it is not determined that the login information transmission request of the login user has been received (step S208: NO), step S210 is executed.

  In step S <b> 209, the login information of all the login users stored in the login information storage area 231 is transmitted to the advertisement determination server 5.

  In step S <b> 210, it is determined whether a reservation list transmission request is received from the advertisement determination server 5. When it is determined that the reservation list transmission request is received from the advertisement determination server 5 (step S210: YES), step S211 is executed. If it is not determined that the reservation list transmission request transmitted from the advertisement determination server 5 has been received (step S210: NO), step S212 is executed.

  In step S <b> 211, the reservation list stored in the reservation list storage area 232 and the music identification information indicating the music currently being reproduced are transmitted to the advertisement determination server 5.

  In step S212, it is determined whether or not the karaoke apparatus 2 is turned off. When it is determined that the power of the karaoke device 2 is turned off (step S212: YES), the main operation of the karaoke device 2 is ended. When it is not determined that the power of the karaoke apparatus 2 is turned off (step S212: NO), step S201 is executed.

[Operation of Advertisement Determination Server 5]
Next, operation | movement and an effect | action of the advertisement determination server 5 used for the karaoke system S of this embodiment which consists of a structure demonstrated above are demonstrated with reference to drawings. First, the main process of the advertisement determination server 5 will be described with reference to FIG. FIG. 10 is a flowchart showing the processing procedure of the main processing of the advertisement determination server 5. A program that causes the advertisement determination server 5 to execute the main operation is stored in a predetermined storage area of the storage unit 53. The main process of the advertisement determination server 5 is executed when the advertisement determination server 5 is connected to an external power source such as a commercial power source via a power source or an outlet. The processing shown below is executed by the control unit 52 of the advertisement determination server 5.

  First, in the main process of the advertisement determination server 5 shown in FIG. 10, a reproduction order list is acquired in step S501. The reproduction order list is acquired from the reproduction order list storage area 535 of the storage unit 53 of the advertisement determination server 5. The reproduction order list is a list in which the order in which a plurality of advertisement contents are reproduced on the display 54 is determined every predetermined period. The reproduction order list stored in the advertisement order list storage area 535 is distributed from the center server 4. Regardless of the karaoke store KS that uses the karaoke system S, the playback order of the advertisement content is uniformly defined in the playback order list at the time of distribution from the center server 4.

  In step S502, it is determined whether or not the advertising content needs to be updated. In step S <b> 502, the advertisement determination server 5 makes an inquiry to the center server 4 to determine whether new advertisement content has been input to the center server 4. When it is determined that new advertising content has been input to the center server 4, it is determined that the advertising content needs to be updated (step S502: YES). When it is determined that the advertising content needs to be updated, the process of step S503 is executed. If it is not determined that new advertising content has been input to the center server 4, it is determined that updating of the advertising content is unnecessary (step S502: NO). When it is not necessary to update the advertising content, the process of step S508 is executed.

  In step S503, new advertising content is acquired from the center server 4. The acquired advertisement content is stored in the advertisement content storage area 531 of the storage unit 53 together with the already acquired advertisement content.

  In step S504, the advertisement content attribute information associated with the acquired advertisement content is acquired from the advertisement content attribute information storage area 432 of the advertisement storage unit 43 of the center server 4. The acquired advertising content attribute information is stored in the advertising content attribute information storage area 532 in association with the advertising content.

  In step S508, it is determined whether or not the store statistical information needs to be updated. Specifically, in step S508, it is determined whether it is necessary to update the area information, order information, and customer demographic information. The area information is area information indicating the area where the advertisement determination server 5 stored in the advertisement storage unit 43 of the center server 4 is set. The order information is order information managed by the POS cash register 7. In step S508, it is determined whether or not there is information newer than the store statistical information stored in the store statistical information storage area 533 of the storage unit 53 for each piece of information. Each information has newer information than the store statistical information in the store statistical information storage area 533 when the parameter is larger than the store statistical information stored in the store statistical information storage area 533 or when the update date is new. It is determined that it is necessary to update the store statistical information (step S508: YES). When it is necessary to update the store statistical information, the process of step S509 is executed. If it is not determined from the store statistical information in the store statistical information storage area 533 that there is new information (step S508: NO), and update of the store statistical information is unnecessary, the process of step S512 is executed.

  In step S509, store statistical information of the karaoke store KS of the karaoke room KR in which the advertisement determination server 5 is installed is acquired. The acquired store statistical information is stored in the store statistical information storage area 533 of the storage unit 53.

  In step S512, it is determined whether or not the user using the karaoke system S has logged in using the remote controller 1. In step S <b> 512, the advertisement determination server 5 inquires of the karaoke device 2 whether there is a login user, and the presence / absence of the login user is determined based on a response result received from the karaoke device 2. If it is determined that there is a login user (step S512: YES), the process of step S513 is executed. If it is not determined that there is a logged-in user (step S512: NO), the process of step S517 is executed. In step S517, a store-specific display process described later is executed.

  In step S513, when it is determined that there is a logged-in user in step S512 (step S512: YES), the login to the storage unit 23 of the karaoke apparatus 2 is performed by making a request for acquiring information of the logged-in user to the karaoke apparatus 2. Log-in information that is information of the log-in user is acquired from the information storage area 231. Specifically, the login information includes the number of logged-in users, user identification information of the logged-in user, user attribute information registered by the logged-in user, and presence / absence of a guest user.

  In step S514, it is determined whether or not a karaoke song is being played by the karaoke apparatus 2. In step S514, an inquiry is made from the advertisement determination server 5 to the karaoke device 2, and the reproduction status of the karaoke song is acquired from the karaoke device 2, thereby determining whether or not the karaoke song is reproduced. If it is determined that the karaoke song is being played (step S514: YES), the process of step S515 is executed. If it is not determined that the karaoke song is being played (step S514: NO), the process of step S516 is executed.

  In step S515, information on the user who reserved the karaoke song being played is acquired. Specifically, if the user who reserved the karaoke song being played is a login user, the login information of the login user who reserved the karaoke song is acquired. If the user who reserved the reproduced karaoke song is a guest user, information indicating that the user is a guest user is acquired.

  In step S516, a login advertisement display process is executed to change the advertisement display depending on whether the login user and the guest user are mixed. FIG. 11 is a flowchart illustrating the processing procedure of the login advertisement display process. Hereinafter, the process of step S601 to step S605 of the login advertisement display process will be described with reference to FIG.

  In step S601, it is determined whether or not the login user and the guest user are mixed according to the login information acquired in the process of step S513. When it is determined that the login user and the guest user are mixed (step S601: YES), the process of step S603 is executed. When it is not determined that the login user and the guest user are mixed (step S601: NO), the process of step S602 is executed.

  In step S602, the advertising content for the user who reserved a karaoke song that is not a karaoke song being played is displayed on the display 54 in accordance with the login information acquired in the process of step S513.

  In step S603, if it is determined in step S601 that the login user and the guest user are mixed (step S601: YES), it is determined whether the karaoke song being played is reserved by the login user. . If it is determined that the karaoke song being played is reserved by the logged-in user (step S603: YES), the process of step S604 is executed. If it is not determined that the karaoke song being played is reserved by the login user (step S603: NO), the process of step S605 is executed.

  In step S604, when it is determined that the karaoke song being played is reserved by the logged-in user (step S603: YES), store-specific display processing for displaying an advertisement that matches the store attribute information is executed. FIG. 12 is a flowchart illustrating the processing procedure of the store-specific display processing. Hereinafter, the processing of steps S701 to S710 of the store-specific display processing will be described with reference to FIG.

  In step S701, the current date and time is acquired from an external server or the like via the network. When step S701 is executed, step S702 is executed.

  In step S702, a customer segment indicating a customer segment with many users who use the current time according to the current time indicated by the current date and time acquired in step S701 and the store statistical information stored in the store statistical information storage area 533 of the storage unit 53. Information is determined.

  In step S703, order information indicating products that the user often orders at the current time according to the current time acquired in step S701 and the store statistics information stored in the store statistics information storage area 533 of the storage unit 53. It is determined.

  In step S <b> 704, among the advertising content stored in the advertising content storage area 531 of the storage unit 53, there is an advertising content in which the customer demographic information determined in step S <b> 702 is associated with the attribute information of the advertising content attribute information 532. It is determined whether or not. If it is determined that there is an advertisement content associated with the customer demographic information determined in step S702 (step S704: YES), the process of step S705 is executed. If it is not determined that there is an advertisement content associated with the customer demographic information determined in step S702 (step S704: NO), the process of step S706 is executed.

  In step S705, the advertising content associated with the customer demographic information determined in step S702 is displayed on the display 54.

  In step S706, among the advertisement contents stored in the advertisement content storage area 531 of the storage unit 53, there is an advertisement content in which the order information determined in step S703 is associated with the attribute information of the advertisement content attribute information 532. It is determined whether or not. If it is determined that there is an advertising content associated with the order information determined in step S703 (step S706: YES), the process of step S707 is executed. If it is not determined that there is an advertising content associated with the order information determined in step S703 (step S706: NO), the process of step S708 is executed.

  In step S707, the advertising content associated with the order information determined in step S703 is displayed on the display 54.

  In step S <b> 708, among the advertisement content stored in the advertisement content storage area 531 of the storage unit 53, the area information indicating the area where the advertisement determination server 5 is set is associated with the attribute information of the advertisement content attribute information 532. It is determined whether there is any advertisement content. If it is determined that there is advertisement content associated with the area information stored in the store statistical information storage area 533 (step S708: YES), the process of step S709 is executed. If it is not determined that there is an advertising content associated with the area information stored in the store statistical information storage area 533 (step S708: NO), the process of step S710 is executed.

  In step S709, the advertising content associated with the area information stored in the store statistical information storage area 531 is displayed on the display 54.

  In step S710, the advertising content shown in the reproduction order list is displayed on the display 54 in accordance with the reproduction order list acquired in step S501. When one of the processes of step S705, step S707, step S709, or step S710 is executed, the store-specific display process and the login advertisement display process are completed, and the process of step S518 of the main process is executed. Is done.

  On the other hand, in the process of step S603 of the login advertisement display process, when it is not determined that the karaoke song being played is reserved by the login user (step S603: NO), the process of step S605 is executed. In step S605, advertising content that matches the user attributes of the logged-in user is displayed on the display 54. Specifically, the advertising content that matches the user attribute of the logged-in user is advertising content corresponding to the user's attribute information including the user's singing history and the user's preference.

  When the store-specific display process or the login advertisement display process of step S605 is executed, the process of step S518 of the main process is subsequently executed. In step S518, it is determined whether an instruction to turn off the power of the advertisement determination server 5 has been issued. If it is determined that an instruction to turn off the power of the advertisement determination server 5 has been issued (step S518: YES), the main process of the advertisement determination server 5 is terminated. If it is not determined that an instruction to turn off the power of the advertisement determination server 5 has been issued (step S518: NO), the process of step S501 is repeatedly executed.

[Correspondence between Configuration of Present Invention and This Embodiment]
In the present embodiment, the advertisement determination server 5 is an example of the advertisement determination device of the present invention. The control unit 52 of the advertisement determination server 5 of the present embodiment is an example of the first determination unit of the present invention, and the process of step S512 executed by the control unit 52 of the present embodiment is the first determination step of the present invention. It is an example. The user identification information of the present embodiment is an example of the user identification information of the present invention, and the user's attribute information indicating the user's singing history and the user's preference of the present embodiment is an example of the user attribute information of the present invention. . The control unit 52 of the advertisement determination server 5 of the present embodiment is an example of the first acquisition unit of the present invention, and the process of step S513 executed by the control unit 52 of the present embodiment is the first acquisition step of the present invention. It is an example. The control unit 52 of the advertisement determination server 5 of the present embodiment is an example of the first determination unit of the present invention, and the process of step S605 executed by the control unit 52 of the present embodiment is the first determination step of the present invention. It is an example. The customer demographic information, order information, and area information of this embodiment are examples of store attribute information of the present invention. The control unit 52 of the advertisement determination server 5 of this embodiment is an example of the second determination unit of the present invention, and the process of step S517 executed by the control unit 52 of the present embodiment is the second determination step of the present invention. It is an example.

  The control part 52 which acquires the information which shows the customer layer for every time slot | zone by the process of step S509 of this embodiment is an example of the operation information acquisition means of this invention. The control unit 52 that displays the advertisement corresponding to the customer demographic information by the process of step S705 of the present embodiment is an example of a second determination unit that determines an advertisement suitable for the user demographic for each time zone of the present invention. The customer base in this embodiment corresponds to the user base of the present invention. The control part 52 which acquires area information by the process of step S509 of this embodiment is an example of the location information acquisition means of this invention. The control part 52 which displays the advertisement corresponding to area information by the process of step S709 of this embodiment is an example of the 2nd determination means which determines the advertisement suitable for the location situation of the store of this invention. The control unit 52 that determines whether a login user and a guest user are mixed by the process of step S601 of the present embodiment is an example of a second determination unit of the present invention. The control unit 52 that determines YES in the process of step S603 of the present embodiment and provides an advertisement that matches the attribute information of the store by the process of step S604 is an example of a third determination unit of the present invention. The control unit 52 that determines NO in the process of step S603 of the present embodiment and provides an advertisement that matches the user attribute of the login user by the process of step S605 is an example of the fourth determination unit of the present invention.

  In the present embodiment, an example in which the advertisement determination server 5 is used as the advertisement determination device of the present invention has been described. As a modification of the present embodiment, the karaoke device 2 may be provided with the function of an advertisement determination device. In this case, the process of FIGS. 10-12 is performed by the control part 21 of the karaoke apparatus 2. FIG.

  Further, the information indicated by the above-mentioned “customer demographic information”, “order information”, and “regional information” is not limited to the information described above. For example, the information regarding the area indicated by the “area information” is not limited to a city, a prefecture, or the like, and may be information indicating a location condition such as near a station or near a school.

  In addition, in the processes of Step S704, Step S706, and Step S708 shown in FIG. 12, the order in which the processes determined in Steps S704, S706, and S708 are executed is changed as appropriate according to a predetermined priority. May be.

  Moreover, in this embodiment, although it was determined whether it logged in to the karaoke apparatus 2, it is not limited to this. For example, it may be determined whether or not the user is logged into a service provided by the karaoke apparatus 2. Note that the login process may be executed by the remote controller 1 or the karaoke device 2. In addition, the user identification information or the like may be input using the remote controller 1 or the karaoke device 2, and the login process may be executed by the center server 4. Further, it may be determined whether or not the user has logged in to the karaoke system configured by the remote controller 1 and the karaoke apparatus 2.

  In the present embodiment, as an example of the user attribute information of the present invention, the user singing history and the user attribute information indicating the user's preference have been described as examples, but the present invention is not limited thereto. For example, the specified keyword may be used as the user attribute information when the user specifies a keyword indicating his / her preference.

S karaoke system 1 remote control 2 karaoke device 4 center server 5 advertisement determination server 52 control unit 54 display 6 order terminal 7 POS cash register

Claims (7)

An advertisement determination device that can communicate with a karaoke device installed in a store,
First determination means for determining whether or not there is a user logged in to the service provided by the karaoke device;
A first acquisition unit configured to acquire user attribute information associated with user identification information capable of recognizing the logged-in user when the first determination unit determines that there is a logged-in user;
Based on the user attribute information acquired by the first acquisition means, first determination means for determining an advertisement that matches the acquired user attribute information;
If the first determination means does not determine that there is a user logged in to the service provided by the karaoke device, an advertisement based on store attribute information indicating an attribute of the store where the karaoke device is installed is displayed. Second determining means for determining to provide;
List acquisition means for acquiring a music list indicating the music reserved in the karaoke device;
Based on the acquired music list, a second determination means for determining whether a login user who is a logged-in user and a guest user who is not a logged-in user are mixed;
When it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the login user is played out of the music in the music list, the store attribute information A third determining means for determining to provide an advertisement based on
An advertisement determining apparatus comprising: An advertisement determination device that can communicate with a karaoke device installed in a store,
First determination means for determining whether or not there is a user logged in to the service provided by the karaoke device;
A first acquisition unit configured to acquire user attribute information associated with user identification information capable of recognizing the logged-in user when the first determination unit determines that there is a logged-in user;
Based on the user attribute information acquired by the first acquisition means, first determination means for determining an advertisement that matches the acquired user attribute information;
If the first determination means does not determine that there is a user logged in to the service provided by the karaoke device, an advertisement based on store attribute information indicating an attribute of the store where the karaoke device is installed is displayed. Second determining means for determining to provide;
List acquisition means for acquiring a music list indicating the music reserved in the karaoke device;
Based on the acquired music list, a second determination means for determining whether a login user who is a logged-in user and a guest user who is not a logged-in user are mixed;
When it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the guest user is played out of the music in the music list, the attribute of the login user A fourth determining means for determining to provide an advertisement based on
An advertisement determining apparatus comprising: An advertisement determination device that can communicate with a karaoke device installed in a store,
First determination means for determining whether or not there is a user logged in to the service provided by the karaoke device;
A first acquisition unit configured to acquire user attribute information associated with user identification information capable of recognizing the logged-in user when the first determination unit determines that there is a logged-in user;
Based on the user attribute information acquired by the first acquisition means, first determination means for determining an advertisement that matches the acquired user attribute information;
If the first determination means does not determine that there is a user logged in to the service provided by the karaoke device, an advertisement based on store attribute information indicating an attribute of the store where the karaoke device is installed is displayed. Second determining means for determining to provide;
List acquisition means for acquiring a music list indicating the music reserved in the karaoke device;
Based on the acquired music list, a second determination means for determining whether a login user who is a logged-in user and a guest user who is not a logged-in user are mixed;
When it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the login user is played out of the music in the music list, the store attribute information A third determining means for determining to provide an advertisement based on
When it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the guest user is played out of the music in the music list, the attribute of the login user A fourth determining means for determining to provide an advertisement based on
An advertisement determining apparatus comprising: Operation information acquisition means for acquiring operation information indicating a user layer for each time zone, managed by a point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store, as the attribute information of the store; ,
The second determination means, for each time period acquired by the operation information acquisition means, when the first determination means does not determine that there is a user logged in to the service provided by the karaoke device The advertisement determining apparatus according to any one of claims 1 to 3, wherein an advertisement suitable for the user group is determined. As the attribute information of the store, comprising location information acquisition means for acquiring location information indicating the location status of the store,
The second determining means matches the location of the store indicated by the location information when the first determining means does not determine that there is a user logged in to the service provided by the karaoke device. The advertisement is determined according to any one of claims 1 to 4, wherein the advertisement is determined. An advertisement determination method in an advertisement determination device capable of communicating with a karaoke device installed in a store,
A first determination step of determining whether or not there is a user logged in to the service provided by the karaoke device;
A first acquisition step of acquiring user attribute information associated with user identification information capable of recognizing the logged-in user when it is determined by the first determining step that there is a logged-in user;
A first determination step of determining an advertisement suitable for the acquired user attribute information based on the user information acquired by the first acquisition step;
If it is determined in the first determination step that there is no user logged in to the service provided by the karaoke device, it is determined to provide an advertisement based on the attribute information of the store where the karaoke device is installed. A second determining step to:
A list acquisition step of acquiring a music list indicating the music reserved in the karaoke device;
A second determination step of determining whether a logged-in user who is a logged-in user and a guest user who is not a logged-in user are mixed based on the acquired music list;
When it is determined by the second determination step that the login user and the guest user are mixed, and the music reserved by the login user is played out of the music in the music list, the store attribute information A third decision step that decides to serve an advertisement based on
An advertisement determination method including First determination means for determining whether or not there is a user logged in to the service provided by the karaoke device;
A first acquisition unit configured to acquire user attribute information associated with user identification information capable of recognizing the logged-in user when the first determination unit determines that there is a logged-in user;
Based on the user information acquired by the first acquisition means, first determination means for determining an advertisement that matches the acquired user attribute information;
By the first determining means, determines that provides advertising case, based on the attribute information store shop that the karaoke device Ru is installed it is not determined that there is a user logged in to the service provided by the karaoke device Second determining means for
List acquisition means for acquiring a music list indicating the music reserved in the karaoke device;
Based on the acquired music list, a second determination means for determining whether a login user who is a logged-in user and a guest user who is not a logged-in user are mixed;
When it is determined by the second determination means that the login user and the guest user are mixed, and the music reserved by the login user is played out of the music in the music list, the store attribute information A third determining means for determining to provide an advertisement based on
A karaoke apparatus comprising: