JP5900162B2 - Advertisement display device, program, and advertisement display method - Google Patents

Description

  The present invention relates to an advertisement display device that displays an advertisement video to a user of a karaoke service.

Conventionally, an advertisement image is displayed to a user of a karaoke service using equipment provided in a karaoke facility, thereby prompting the user to purchase a product or service.
As a karaoke system provided with this kind of advertisement display function, for example, there is one described in Patent Document 1. In this karaoke system, during playback of a song selected in association with the user's identification information (ID), an advertisement video that matches the user's predetermined attribute information is displayed as the background video of the song being played.

JP 2007-206274 A

  However, while the user is singing karaoke, even if an advertisement video suitable for the user during the singing is displayed on the monitor, the user is crazy about singing and does not pay attention to the advertising video. For this reason, there has been a problem that the advertising effect as expected cannot be obtained. In addition, since the user who is operating the music selection remote control terminal concentrates on the music selection operation, even if an advertisement video suitable for the user is displayed during the operation, a high advertising effect cannot be expected. .

  The present invention has been made to solve the above problems. The purpose is to provide a technique for improving the advertisement effect by improving the opportunity of browsing the advertisement video by the user of the karaoke service.

  The present invention made to achieve the above object relates to an advertisement display device for displaying an advertisement video for a user who is using the karaoke service on a sub-display different from the main display used for displaying an image related to the karaoke service. . The advertisement display device of the present invention includes user specifying means, singer specifying means, determination means, and display control means.

  The user specifying means specifies a plurality of users who are using the karaoke service and attributes of those users. The singer specifying means specifies a singing user who is singing a song currently being reproduced in the karaoke service among the users specified by the user specifying means. Then, the determining means selects an advertisement video that matches the attribute of another user who is not the singing user specified by the singer specifying means among the users specified by the user specifying means, among the predetermined plurality of advertising videos. To be displayed. The display control unit displays the advertisement video determined as the display target by the determination unit on the sub display.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement image | video adapted to the attribute of the user who is not singing and has free time in the user who is using the karaoke service can be displayed. By doing in this way, the user who has free time increases the chance of browsing the advertisement video suitable for himself with interest, and a high advertising effect can be obtained.

  Furthermore, among users who are not singing, if a user who is presumed not to be away from the seat in the karaoke room can be identified and an advertisement video suitable for the user can be displayed, the advertising effect can be further enhanced. Conceivable.

  Therefore, it is preferable to configure as described in claim 2. That is, the advertisement display device includes information for identifying a reserved song reserved for reproduction, information for identifying a reserved user associated as a user who reserved the reserved song, and information indicating the reproduction order of the reserved song It further includes list acquisition means for acquiring a reservation list. Then, the determination means is a user who is not a singing user based on the reservation list acquired by the list acquisition means, and conforms to the attribute of the reservation user corresponding to the song to be played next to the currently playing song The advertisement video to be displayed is determined as a display target.

  It is considered that there is a high possibility that the user who turns the next singing order waits without standing up in preparation for the end of the currently reproduced song. Therefore, by displaying an advertisement video suitable for the next user to sing at this timing, the opportunity for a user who has time to wait for the singing order and browse the advertisement video suitable for himself increases. Expected.

  Or you may comprise as described in Claim 3. That is, the advertisement display device includes information for identifying a reserved song reserved for reproduction, information for identifying a reserved user associated as a user who reserved the reserved song, and information indicating the reproduction order of the reserved song It further includes list acquisition means for acquiring a reservation list. Then, the determination means is a user who is not a singing user based on the reservation list acquired by the list acquisition means and conforms to the attribute of the reservation user corresponding to the song that has been played immediately before the currently playing song The advertisement video to be displayed is determined as a display target.

  Users who have just finished their singing are likely to be in the karaoke room as they are. Therefore, by displaying an advertisement video suitable for a user who has just finished singing at this timing, the opportunity for a user who has free time after singing to browse the advertisement video suitable for himself increases. Be expected.

  Next, the advertisement display device according to claim 4 has the following characteristics. That is, the display control means sequentially displays a predetermined plurality of advertisement videos according to a prescribed display order, and in the process, when the advertisement video to be displayed is determined by the determination means, the advertisement video determined by the determination means is displayed. , Interrupt and display in the specified display order. According to such a configuration, by displaying the advertisement video according to the prescribed display order, the opportunity to display the advertisement video can be utilized without waste. In addition, the advertisement effect is further enhanced by displaying the advertisement video to be preferentially displayed at any time at the timing when the advertisement video suitable for the user having free time can be presented.

  In the case where the advertisement video determined by the determining means is interrupted and displayed in the prescribed display order, the advertisement video to be interrupted is displayed after the display period of the advertisement video previously displayed is completed. (Claim 5). By doing so, it is preferable that the advertisement video previously displayed at the time of the interrupt display is not interrupted.

  By the way, even when a user who is not singing is operating a karaoke device (for example, a remote control terminal) to select a song that he / she sings, the user has an opportunity to view the advertisement video. It is thought that there are few.

  Therefore, it is preferable to configure as described in claim 6. That is, the advertisement display device further includes an operator specifying unit that specifies an operating user who is operating the karaoke equipment among the users specified by the user specifying unit. And a determination means determines the advertisement image | video which suits the attribute of the other user who is not the singing user specified by the singer specific means and is not the operation user specified by the operator specific means as a display object.

  In this way, not only singing, but also users who are operating karaoke equipment are excluded from the selection criteria of advertisement video, so that the advertisement suitable for users with higher certainty to browse the advertisement video Video can be displayed. Thereby, the advertising effect can be further improved.

  The present invention can also be realized in the form of a program executed on a computer or a storage medium for storing the program, as described in claim 7. The present invention can also be realized as the advertisement display method according to claim 8.

The block diagram which shows schematic structure of a karaoke system. Explanatory drawing which shows an example of the link | linking information of advertising content and attribute information. The flowchart which shows the procedure of the main process of an advertisement display apparatus. The flowchart which shows the procedure of the advertisement display process at the time of login. The flowchart which shows the procedure of the process which a karaoke apparatus performs. The flowchart which shows the procedure of the process which a remote control terminal performs. Explanatory drawing which shows an example of a reservation music list and a user list. Explanatory drawing which shows an example of the reservation music list and user list after an update. Explanatory drawing which shows an example of the reservation music list after an update.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings. In addition, this invention is not limited to the following embodiment at all, and can be implemented in various aspects.
[Description of karaoke system configuration]
As shown in FIG. 1, the karaoke system according to the embodiment includes an advertisement display device 1, a karaoke device 2, a remote control terminal 3, and a center server 4 connected to a wide area network. Is done. In FIG. 1, one of the karaoke rooms provided in the karaoke store is taken as an example.

  The advertisement display device 1 and the karaoke device 2 relay the broadband router BR provided in the LAN in the karaoke store and connect to the wide area network. In addition, the remote control terminal 3 relays the wireless LAN access point AP in the wireless LAN infrastructure mode, connects to the LAN in the karaoke store, and further connects to the wide area network via the broadband router BR.

  A karaoke device 2, a remote control terminal 3, a main display 21, and a sub display 15 are installed in a karaoke room in the karaoke store. The main display 21 is connected to the karaoke apparatus 2. On the main display 21, a video for karaoke service output from the karaoke device 2 is displayed. On the other hand, the sub display 15 is connected to the advertisement display device 1. The sub display 15 displays a video of advertising content for a user (user) who uses the karaoke service in the karaoke room.

  The advertisement display device 1 is a business device that reproduces video of advertisement content distributed from the center server 4. The advertisement display device 1 includes a control unit 10, a storage unit 11, a LAN interface unit 12, a video RAM 13, a video control unit 14, and the like as a hardware configuration. The advertisement display device 1 is configured around a control unit 10 that controls the entire device. The control unit 10 is an information processing device configured mainly with a CPU, ROM, RAM, I / O, and the like, and executes various processes based on programs and data read from the ROM and the storage unit 11.

  The storage unit 11 is a storage device configured by a hard disk drive, a nonvolatile semiconductor memory, or the like. The storage unit 11 is provided with a program storage area, an advertisement content storage area, an attribute information storage area, a user list storage area, a displayed advertisement storage area, and a reserved song list storage area as a part thereof. The LAN interface unit 12 is a communication interface for connecting to the LAN in the karaoke store and communicating with the karaoke apparatus 2 and the center server 4.

  The video RAM 13 is a memory that temporarily stores video information. The video RAM 13 is connected to the video control unit 14. The video control unit 14 reproduces video based on the video information of the video RAM 13 and the video data of the advertising content transmitted from the control unit 10. A sub-display 15 is connected to the video control unit 14. The sub display 15 is embodied as a liquid crystal panel display (LCD), for example. The video reproduced by the video control unit 14 is displayed on the sub display 15.

  The karaoke device 2 is a business device that performs karaoke performance based on karaoke songs distributed through a network and provides a karaoke service to a user. The karaoke device 2 is configured to be capable of data communication with the advertisement display device 1, the remote control terminal 3, and the center server 4 via an in-store LAN or a wide area network. The karaoke apparatus 2 is connected to a main display 21. The karaoke apparatus 2 displays a background image and a lyrics telop of the song on the main display 21 while playing the accompaniment music of the song requested by the user. Further, the karaoke apparatus 2 performs a request (reservation) or performance of a song to be performed in association with identification information of each logged-in user when a user having an account of the present system logs in through a predetermined procedure. Since other functions and configurations of the karaoke apparatus 2 are in accordance with known techniques, a detailed description thereof is omitted here.

  The remote control terminal 3 is a communication terminal device for remotely operating the karaoke device 2 in the karaoke room. The remote control terminal 3 accepts a predetermined login operation from a user having an account of this system. When the user login is established, the remote control terminal 3 accepts an operation for reserving a song that the login user desires to play in association with the identification information of the login user. Then, the reserved song information and the reserved user identification information are transmitted to the karaoke apparatus 2 to be operated by wireless LAN communication or infrared communication.

  The center server 4 is a server device that provides various karaoke services including a service for distributing advertisement content data to the advertisement display device 1 in the karaoke store. The center server 4 is configured by an information processing apparatus having an appropriate processing capability, and has a large number of advertisement contents that can be provided to the advertisement display apparatus 1 in a database. The advertising content is video information for advertising various products and services to customers of the karaoke service. This advertising content is classified according to attributes such as the gender and age of the person targeted for promotion. Therefore, as shown in FIG. 2, the center server 4 stores association information in which information indicating the attribute of the target user is associated for each advertisement content held. In the example shown in FIG. 2, the user's age group and gender are recorded as attribute information associated with the advertising content.

  In addition to the database that stores the data of the advertisement content, the center server 4 provides user identification information, information for login authentication, user information such as age and gender for each individual user who has an account of the system. Information indicating attributes is stored in the database. In addition, the information which shows a user's attribute may be information which shows a user's interest object, hobby preference, etc. other than age and sex. The same applies to the attribute information associated with the advertisement content described above.

[Description of main processing of advertisement display device]
The procedure of the main process executed by the control unit 10 of the advertisement display device 1 will be described with reference to the flowchart of FIG. This process is repeatedly executed every time one advertisement content display is completed while the advertisement display device 1 is powered on.

  In S <b> 100, the control unit 10 acquires the latest advertisement reproduction order list from the center server 4. The advertisement reproduction order list is a list showing a list of the latest advertisement contents that can be distributed from the center server 4 to the advertisement display device 1 and a prescribed reproduction order of those advertisement contents. In response to the advertisement playback order list acquisition request from the advertisement display device 1, the center server 4 returns the held advertisement playback order list to the requesting advertisement display device 1.

  In S102, the control unit 10 compares the list of advertisement contents shown in the advertisement reproduction order list acquired from the center server 4 with the advertisement contents currently held by the own advertisement display device 1, and updates the advertisement contents. It is determined whether or not there is. When there is an update of the advertisement content (S102: YES), that is, when the list of the advertisement content shown in the advertisement playback order list does not match the advertisement content currently held by the own advertisement display device 1, the control unit 10 Advances to S104. On the other hand, when there is no update of the advertisement content (S102: NO), that is, when the list of advertisement content shown in the advertisement playback order list matches the advertisement content currently held by the own advertisement display device 1, control is performed. The unit 10 proceeds to S108.

  In S <b> 104, which proceeds when there is an update of the advertisement content, the control unit 10 acquires the latest advertisement content data from the center server 4 and stores it in the advertisement content storage area of the storage unit 11. In response to the advertisement content acquisition request from the advertisement display device 1, the center server 4 distributes the latest advertisement content data held to the requesting advertisement display device 1. In next step S106, the control unit 10 acquires a file of association information between the latest advertisement content and attribute information acquired in step S104 from the center server 4, and stores the file in the attribute information storage area of the storage unit 11. In response to the attribute information acquisition request from the advertisement display device 1, the center server 4 distributes the latest advertisement content and attribute information association information file to the requesting advertisement display device 1. After acquiring the association information, the control unit 10 proceeds to S114.

  On the other hand, in S <b> 108 that proceeds when there is no update of the advertising content, the control unit 10 determines whether there is a logged-in user in the karaoke apparatus 2. Here, the control unit 10 inquires of the karaoke apparatus 2 about the presence / absence status of the logged-in user. If there is a currently logged-in user (S108: YES), the process proceeds to S110. In S110, the control unit 10 executes an advertisement display process at the time of login. The detailed procedure of the advertisement display process at the time of login will be described later. On the other hand, when there is no currently logged-in user (S108: NO), the process proceeds to S112. In S112, the control unit 10 reproduces one advertisement content in accordance with a prescribed reproduction order indicated by the advertisement reproduction order list, and displays the video on the sub display 15. After executing S110 or S112, the control unit 10 proceeds to S114.

  In S114, the control unit 10 determines whether or not the advertisement display device 1 is powered off. When the power is not turned off (S114: NO), the control unit 10 returns to S100. On the other hand, when the power is turned off (S114: YES), the control unit 10 ends this process.

[Explanation of advertisement display process at login]
The procedure of the advertisement display process at the time of login executed by the control unit 10 of the advertisement display device 1 will be described with reference to the flowchart of FIG. This process is executed in S110 of the main process (FIG. 3) of the advertisement display device 1.

  In S <b> 200, the control unit 10 acquires a user list and a reserved song list from the karaoke apparatus 2. The control unit 10 stores the acquired list in the user list storage area and the reserved music list storage area of the storage unit 11, respectively. The user list is a list of information regarding users who are currently logged in in the karaoke apparatus 2. In this user list, as shown in FIG. 7B, information such as a user name, user attributes (age, gender), operation user flag, and the like is described for each logged-in user. The user name is login user identification information. The operation user flag is information indicating that the user is currently operating the remote control terminal 3. In addition, the karaoke apparatus 2 specifies the user who is operating the remote control terminal 3 by receiving the notification of the operation user from the remote control terminal 3, and records the operation user flag in the user list. In addition, the remote control terminal 3 notifies the karaoke device 2 of the user set as the active user in the own terminal as the operating user. The active user will be described later.

  The reserved song list is a list of information related to songs for which reproduction is reserved in the karaoke apparatus 2. In this reserved music list, as shown in FIG. 7A, information such as reservation order, music number, reserved user, playing flag, etc. is described for each reserved music. The reservation order indicates the order in which the music is reserved. In the karaoke apparatus 2, the reservation order is reproduced in order from the earliest song. The song number is song identification information. The reserved user is identification information of a user who has requested reproduction of the song. When the reservation user name is “Guest”, it indicates that the reservation is made by a user who has not logged in. The playing flag is information indicating that the song is currently being played in the karaoke apparatus 2.

  Returning to the flowchart of FIG. In S202, the control unit 10 determines whether or not the karaoke device 2 is currently reproducing a karaoke song at the present time. Here, based on the presence or absence of a playing flag in the reserved song list acquired from the karaoke device 2, it is determined whether or not the karaoke song is being played. When the karaoke is being played back (S202: YES), the control unit 10 proceeds to S204. In S <b> 204, the control unit 10 identifies a reserved user of a song being played from information related to the song with the playing flag in the reserved song list. On the other hand, when the karaoke is not being played back (S202: NO), the control unit 10 proceeds to S206.

  In next S206, the control unit 10 determines whether any logged-in user is operating the remote control terminal 3 from the information of the operation user flag in the user list. If the remote control terminal 3 is being operated (S206: YES), the control unit 10 proceeds to S208. In S <b> 208, the control unit 10 specifies an operation user from information regarding the user to which the operation user flag is added in the user list. On the other hand, if no logged-in user is operating the remote control terminal 3 (S206: NO), the control unit 10 proceeds to S210.

  In the next step S210, the control unit 10 has the advertising content that matches the attribute information corresponding to the remaining users other than the reserved user and the operating user among the users on the user list. Search among advertising content. Here, if the attribute information of the remaining user matches the attribute information associated with the advertisement content that is held, it is determined that the user information matches. In S <b> 212, the control unit 10 determines whether there is advertising content that matches the attribute information of the remaining users. If there is matching advertisement content (S212: YES), the control unit 10 proceeds to S214. On the other hand, when there is no suitable advertisement content (S212: NO), the control unit 10 proceeds to S216.

  In S214 that proceeds when there is advertisement content that matches the remaining user attribute information, the control unit 10 displays the advertisement content that has been recorded in the displayed advertisement storage area among the advertisement content searched in S210. Is excluded. In S218, the control unit 10 adds the attribute information corresponding to the reserved user of the song in the playback order next to the current playback song (hereinafter referred to as the next song) in the reserved song list among the advertisement contents remaining in S214. It is determined whether there is matching advertisement content. If there is an advertising content that matches the attribute information of the reservation user of the next song (S218: YES), the control unit 10 proceeds to S220. In S220, the control unit 10 selects one advertisement content that matches the attribute information of the reservation user of the next song, and determines it as a priority advertisement.

  On the other hand, when there is no advertising content that matches the attribute information of the reservation user of the next song (S218: NO), the control unit 10 proceeds to S222. In S222, the control unit 10 has an advertisement content that matches the attribute information corresponding to the reserved user of the song that has been played immediately before the current playback song (hereinafter referred to as the previous song) among the advertisement content remaining in S214. It is determined whether or not. If there is an advertising content that matches the attribute information of the reservation user of the previous song (S222: YES), the control unit 10 proceeds to S224. In S224, the control unit 10 selects one advertisement content that matches the attribute information of the reservation user of the previous song, and determines it as a priority advertisement.

  On the other hand, when there is no advertising content that matches the attribute information of the reservation user of the previous song (S222: NO), the control unit 10 proceeds to S226. In S226, the control unit 10 determines all advertisement contents remaining in S214 as priority advertisements.

  After the priority advertisement is determined in any one of S220, S224, and S226, in S228, the control unit 10 reproduces one of the determined priority advertisements and displays the video on the sub display 15. After the display of one advertisement video is completed, the control unit 10 proceeds to S230 and records the displayed advertisement content as displayed in the displayed advertisement storage area. In next S232, the control unit 10 determines whether or not all advertisement contents corresponding to the search in S210 have been recorded as displayed in the displayed advertisement storage area. When all the corresponding advertisement contents have been displayed (S232: YES), the control unit 10 proceeds to S234. In S234, the control unit 10 clears all the displayed records in the displayed advertisement storage area, and ends this process. On the other hand, if there is an advertisement content that has not been displayed (S232: NO), the control unit 10 ends this process.

  On the other hand, in S216, which proceeds when it is determined in S212 that there is no advertising content that matches the remaining user attribute information, the control unit 10 reproduces one advertising content according to the reproduction order defined in the advertisement reproduction order list. To do. After the reproduction of one advertisement content is completed, the control unit 10 ends this process.

[Description of processing executed by karaoke equipment]
The procedure of the process performed by the karaoke apparatus 2 will be described with reference to the flowchart of FIG. This process is repeatedly executed while the karaoke apparatus 2 is powered on.

  In S300, the karaoke apparatus 2 branches the process according to the status of the event that occurs. In S300, when the login request is received from the remote control terminal 3 (S300: login request), the karaoke apparatus 2 proceeds to S302. In S <b> 302, the karaoke apparatus 2 transmits a login request regarding the user to the center server 4. Here, based on the information received from the remote control terminal 3, the karaoke apparatus 2 transmits identification information of a user who requests login and information for login authentication (password, etc.) to the center server 4 together with the login request. To do. On the other hand, the center server 4 collates the user identification information and login authentication information received from the karaoke apparatus 2 with the registered user account information stored in the database. If it is determined that the login is successful as a result of the collation, the center server 4 returns the attribute information of the user stored in the database to the requesting karaoke apparatus 2.

  In next step S304, the karaoke apparatus 2 acquires user attribute information transmitted from the center server 4 as a response to the login request. In step S306, the user name and attribute information of the login user are recorded in the user list (see FIG. 7B) stored in the user list storage area.

  On the other hand, if a karaoke song reservation request is received from the remote control terminal 3 in S300 (S300: reservation request), the karaoke apparatus 2 proceeds to S308. In S308, the karaoke apparatus 2 stores the reserved song list and the reserved user name indicated by the reserved information received from the remote control terminal 3 in the reserved song list storage area (see FIG. 7A). ) Along with the order of reservation. In S300, when the reproduction of the karaoke song is newly started (S300: during reproduction), the karaoke apparatus 2 proceeds to S310. In S310, the karaoke apparatus 2 records a reproducing flag indicating that the karaoke apparatus 2 is currently being reproduced in the corresponding song in the reserved song list. In S300, when the operation user registration notification is received from the remote control terminal 3 (S300: operation user registration), the karaoke apparatus 2 proceeds to S312. In S312, the karaoke apparatus 2 records the operation user flag in the user list for the user notified from the remote control terminal 3 as the operation user.

  In S300, when the release notification of the operation user is received from the remote control terminal 3 (S300: release of the operation user), the karaoke apparatus 2 proceeds to S314. In S314, the karaoke apparatus 2 clears the operation user flag added to the user list for the user notified from the remote control terminal 3. In S300, when a user list acquisition request is received from the advertisement display device 1 (S300: user list request), the karaoke device 2 proceeds to S316. In S316, the karaoke apparatus 2 transmits the user list stored in the user list storage area to the advertisement display apparatus 1 as the request source. In S300, when a reservation song list acquisition request is received from the advertisement display device 1 (S300: reservation song list request), the karaoke device 2 proceeds to S318. In S318, the karaoke device 2 transmits the reserved song list stored in the reserved song list storage area to the advertisement display device 1 as the request source.

  In next S320, it is determined whether or not the power of the karaoke apparatus 2 is turned off. When the power is not turned off (S320: NO), the karaoke apparatus 2 returns to S300. On the other hand, when the power is turned off (S320: YES), the karaoke apparatus 2 ends this process.

[Description of processing executed by remote control terminal]
A procedure of processing executed by the remote control terminal 3 will be described with reference to the flowchart of FIG. This process is repeatedly executed while the remote control terminal 3 is powered on.

  In S400, the remote control terminal 3 branches the process according to the status of the event that occurs. In S400, when a predetermined login operation is received from a user who is operating the remote control terminal 3 (S400: login request), the remote control terminal 3 proceeds to S402. Here, the predetermined login operation is an operation in which a user who wants to log in to the system selects the login function of the remote control terminal 3 and inputs a user name and login authentication information (password or the like).

  In S402, the remote control terminal 3 transmits the user's login request to the karaoke apparatus 2 to be operated. This login request includes the input user name and information for login authentication. In next step S404, the remote control terminal 3 receives the login authentication result from the karaoke apparatus 2 and registers the login user in the memory. In S406, the remote control terminal 3 sets the user whose login is authenticated as the active user. In addition, a registration notification for registering the active user as an operating user is transmitted to the karaoke apparatus 2. The active user refers to a user who is recognized by the remote control terminal 3 as a user who has the authority to operate at the present time when a single remote control terminal 3 is shared and used by a plurality of users. That is, when the remote control terminal 3 sets an active user, an operation instruction given from the user to the remote control terminal 3 is processed in association with the active user. Further, the login user set as an active user in the remote control terminal 3 is notified to the karaoke apparatus 2 as an operating user who is operating the remote control terminal 3.

  On the other hand, in S400, when a predetermined reservation operation for reserving a karaoke song is received from a user who is operating the remote control terminal 3 (S400: reservation operation), the remote control terminal 3 proceeds to S408. In S408, the remote control terminal 3 branches the process depending on whether the user performing the reservation operation is a logged-in user or a guest user who is not logged in. When the reservation operation is performed by the login user (S408: login), the remote control terminal 3 proceeds to S410. In S410, the remote control terminal 3 transmits the reservation information related to the reservation operation to the karaoke apparatus 2 with the login user set as the active user as the reservation user. The reservation information includes information such as the song number of the reserved song selected by the user and the name of the reserved user. In the next S412, the remote control terminal 3 cancels the setting of the active user, and transmits a cancel notification for canceling the corresponding login user from the operating user to the karaoke apparatus 2. On the other hand, when the reservation operation is performed by the guest user (S408: guest), the remote control terminal 3 proceeds to S414. In S <b> 414, the remote control terminal 3 sets the guest user as a reservation user and transmits reservation information regarding the reservation operation to the karaoke apparatus 2.

  In S400, when a predetermined instruction to switch the active user is given (S400: user switching), the remote control terminal 3 proceeds to S416. In S416, the remote control terminal 3 switches the active user setting from the current user to the next user. In addition, a registration notification for registering the active user after switching as an operating user is transmitted to the karaoke apparatus 2. In S400, when another operation other than the above is accepted from the active user (S400: other operation), the remote control terminal 3 proceeds to S418. In S418, the remote control terminal 3 transmits a registration notification for registering the current active user as the operating user to the karaoke apparatus 2. Subsequently, in S420, the remote control terminal 3 executes a predetermined process corresponding to the input operation. In S400, when no operation is performed by the user for a certain time (S400: timeout), the remote control terminal 3 proceeds to S422. In S422, the remote control terminal 3 transmits a release notification for releasing the operating user to the karaoke apparatus 2.

  In next S424, it is determined whether or not the power of the remote control terminal 3 is turned off. If the power is not turned off (S424: NO), the remote control terminal 3 returns to S400. On the other hand, when the power is turned off (S424: YES), the remote control terminal 3 ends this process.

[Operation Example 1: When there is a user who is singing and a user who is operating]
An operation example of the karaoke system of the above embodiment will be described assuming an example of a service usage mode by a user.

  (Prerequisite) In the center server 4, association information between the advertisement content having the contents shown in FIG. 2 and attribute information is registered. The advertisement display device 1 acquires an advertisement display order list, advertisement content data, and association information between advertisement content and attribute information from the center server 4. The advertisement display device 1 displays the playback video of the advertisement content in accordance with the playback order (for example, the order of the advertisement 1, the advertisement 2, the advertisement 3, and the advertisement 4) shown in the advertisement display order list.

  Here, it is assumed that six users A, B, C, D, E, and a guest are present in a karaoke room and karaoke in a group using the karaoke apparatus 2. Now, four users A, B, C, and D have already used the remote control terminal 3 to log in to the system and reserve songs to be sung by the user E, and the user E operates the remote control terminal 3. I'm about to log in. The guest user uses the karaoke service without logging in, and has already reserved a song to be sung by himself. At this time, the karaoke apparatus 2 stores a reserved song list having the contents shown in FIG. As indicated by the reproduction flag of the reserved song list, the karaoke apparatus 2 is currently reproducing the song “WWW” reserved by the user B. At this time, the following procedure is executed.

(1) User E operates the remote control terminal 3 to log in to the system.
(2) The karaoke apparatus 2 acquires attribute information (age, gender) of the user E who has logged in from the center server 4, and adds the information of the user E to the user list.

(3) The user E operates the remote control terminal 3 in order to reserve a song to be sung by himself. At this time, the remote control terminal 3 notifies the karaoke apparatus 2 with the user E as the operating user.
(4) The karaoke apparatus 2 records the operation user flag in the information of the user E in the user list. The user list at this point is as shown in FIG. In this user list, five user names from logged-in users A to E and attribute information such as age and sex are recorded. An operation user flag is recorded for the user E who is currently performing a reservation operation.

  (5) The advertisement display device 1 acquires a reserved song list and a user list from the karaoke device 2 every time one display of advertisement content is completed. What is acquired this time is a reserved song list and a user list having the contents shown in FIGS. 7 (a) and 7 (b).

  (6) A user B who is a reserved user (that is, a user who is currently singing) a song with a playing flag in the reserved song list, and a user E who is performing a reservation operation with an operation user flag in the user list, It seems that he is busy and does not pay attention to the video of the advertising content. Therefore, the advertisement display device 1 includes users A (21 years old, female), C (61 years old, male), D (44 years old, male) excluding users B and E from the users recorded in the user list. The advertising content that matches each attribute information is extracted. According to the association information between the advertising content having the contents shown in FIG. 2 and the attribute information, the advertising content extracted here is the advertisement 1 (20's, female) and the advertisement 4 (50-60's, male).

  (7) The advertisement display device 1 displays the advertisement content with the highest priority among the extracted advertisements 1 and 4 first. However, advertising content recorded as already displayed is excluded. Here, the “advertising 4” that matches the attribute information of the user C who is the reserved user of the song in the playback order next to the currently played song is displayed with the highest priority. The user who turns in the next singing order has a high probability of waiting without standing, so that a high advertising effect can be expected by preferentially displaying the advertising content suitable for the user.

[Operation example 2: After completing song reservation]
Continuing from the situation described in the first operation example, an operation example when the user E who has been performing the reservation operation completes the music reservation will be described with reference to FIG. At this time, the following procedure is executed.

  (1) When the reservation operation by the user E is completed, the song number of the reserved song and the identification information of the user E as the reserved user are transmitted from the remote control terminal 3 to the karaoke apparatus 2. At this time, a cancellation notification for canceling the operation user flag of the user E is transmitted from the remote control terminal 3 to the karaoke apparatus 2.

  (2) The karaoke apparatus 2 adds the reserved music and the information of the reserved user (user E) to the reserved music list based on the reservation information transmitted from the remote control terminal 3. FIG. 8A shows the contents of the updated reserved song list. In the reserved song list shown in FIG. 8A, information related to the reserved song by the user E is newly added to the fifth column which is the last reserved order. Moreover, the karaoke apparatus 2 clears the operation user flag of the user E who has completed the reservation operation in the user list. FIG. 8B shows the contents of the updated user list. In the user list shown in FIG. 8B, the operation user flag previously added to the user E is deleted.

  (3) The advertisement display device 1 acquires a reserved song list and a user list from the karaoke device 2 every time one display of advertisement content is completed. What is acquired this time is the reserved song list and the user list having the contents shown in FIGS.

  (4) The advertisement display device 1 includes the users A, C, and the users who are excluded from the user recorded in the user list, the reserved user (user B) of the currently playing song and the user in operation (not applicable). The advertising content that matches each attribute information of D and E is extracted. According to the association information between the advertisement content having the contents shown in FIG. 2 and the attribute information, the advertisement contents extracted here are the advertisement 1, the advertisement 3, and the advertisement 4. Since the user E is no longer the operating user this time, the advertisement 3 (10th generation, male) that matches the attribute information (15 years old, male) of the user E is newly extracted as a display candidate.

  (5) The advertisement display device 1 displays the advertisement content with the highest priority among the extracted advertisements 1, 3, and 4 first. However, advertising content recorded as already displayed is excluded. Here, it is assumed that the advertisement 4 has been displayed in the process of the operation example 1. In this case, “Advertisement 1” that matches the attribute information of the user A who is the reserved user of the song that has been played immediately before the currently playing song is displayed first as a priority advertisement. Since the user who has just finished singing has a high probability of being present as it is, a high advertising effect can be expected by preferentially displaying the advertising content suitable for the user.

[Operation Example 3: After singing]
Continuing from the situation described in the second operation example, an operation example when the reproduction of the song sung by the user B is completed will be described with reference to FIG. At this time, the following procedure is executed.

  (1) In the karaoke apparatus 2, when the reproduction of the second reserved song “WWW” in the reserved song list (the reservation person is user B) is finished, the next reserved song No. 3 “XXX” (the reservation person is Playback proceeds to user C). At this time, the karaoke apparatus 2 moves the playing flag in the reserved song list from the reserved song “WWW” to the reserved song 3 “XXX”. FIG. 9A shows the contents of the updated reserved song list. In the reserved song list shown in FIG. 9A, the playing flag previously added to the song “WWW” in the reservation order 2 is erased, and the playing flag in the song “XXX” in the reservation order 3 is newly deleted. Is added.

  (2) The advertisement display device 1 acquires a reserved song list and a user list from the karaoke device 2 every time one display of advertisement content is completed. What is acquired this time is the reserved music list and the user list having the contents shown in FIGS. 9A and 8B.

  (3) The advertisement display device 1 includes the users A, B, and the users A, B, excluding the reserved user (user C) of the currently playing song and the operating user (not applicable) from the users recorded in the user list. The advertising content that matches each attribute information of D and E is extracted. According to the association information between the advertisement content having the contents shown in FIG. 2 and the attribute information, the advertisement contents extracted here are advertisement 1, advertisement 2, and advertisement 3. Since the singing of the user B has ended this time, the advertisement 2 (40's, female) that matches the attribute information of the user B (42 years old, female) is newly extracted as a display candidate. On the other hand, the advertisement 4 that matches the attribute information of the user C who is singing is excluded from the display candidates this time.

  (4) The advertisement display device 1 displays the advertisement content with the highest priority among the extracted advertisements 1, 2, and 3 first. However, advertising content recorded as already displayed is excluded. Here, it is assumed that the advertisement 4 and the advertisement 1 are already displayed in the process of the operation examples 1 and 2. In addition, since the reserved user of the song “YYY” in the next playback order after the currently played song is a guest user who has not logged in, advertisement content suitable for this user is not selected. Therefore, the “advertisement 2” that matches the attribute information of the user B who has just finished singing is displayed first as a priority advertisement. By preferentially displaying an advertisement suitable for the user B who has just finished singing, a high advertising effect can be expected.

[effect]
According to the advertisement display device 1 of the above embodiment, the following effects can be obtained.
Among the logged-in users who are using the karaoke service, it is possible to display on the sub-display 15 the video of the advertising content that matches the attribute information of the user who is not singing or operating the device. By doing in this way, the opportunity for the user with spare time to browse the video of the advertising content suitable for himself with interest increases, and a high advertising effect can be obtained.

  From among users who are not singing or operating devices, display advertising content that matches the attribute information of the user who will be in the next singing order or the user who just finished singing. be able to. By doing in this way, the advertising content suitable for the user who is likely to be present can be displayed, and a high advertising effect can be expected.

  Normally, by sequentially displaying the advertisement contents according to the display order defined in the advertisement reproduction order list, the opportunity to display the advertisement contents can be utilized without waste. In addition, the advertisement effect is further enhanced by displaying the priority advertisement with interruption at any time when the advertisement content suitable for the user having free time can be displayed.

  When the priority advertisement is interrupted and displayed in the prescribed display order, the priority advertisement is displayed after the display of the advertisement content that has been displayed before is completed. By doing in this way, the advertising content previously displayed at the time of interruption display is not interrupted, which is preferable.

[Modification]
In the karaoke system of the above-described embodiment, an example in which the advertisement display device 1 that displays advertisement content and the karaoke device 2 that provides a karaoke service are configured separately from each other has been described. In addition, the present invention can also be implemented as an integrated device having both the function as the advertisement display device 1 of the above embodiment and the function as the karaoke device 2.

  The present invention can also be implemented in the form of a program installed in an information processing apparatus such as a personal computer. Such a program may be downloaded via a network by the information processing apparatus. Alternatively, the program may be read from a portable storage medium such as a CD-ROM storing the program and installed in the information processing apparatus.

[Correspondence with configuration described in claims]
The correspondence between the configuration described in the embodiment and the configuration described in the claims is as follows.
The control unit 10 of the advertisement display device 1 corresponds to a user specifying means, a singer specifying means, an operator specifying means, a determining means, and a display control means. The control unit 10 and the LAN interface unit 12 correspond to list acquisition means.

  DESCRIPTION OF SYMBOLS 1 ... Advertisement display apparatus, 10 ... Control part, 11 ... Memory | storage part, 12 ... LAN interface part, 13 ... Video RAM, 14 ... Image | video control part, 15 ... Sub display, 2 ... Karaoke apparatus, 21 ... Main display, 3 ... Remote control terminal 3 ... center server, BR ... broadband router, AP ... wireless LAN access point.

Claims (8)

An advertisement display device for displaying an advertisement video for a user who is using the karaoke service on a sub-display different from the main display used for displaying an image related to the karaoke service,
User identification means for identifying a plurality of users who are using the karaoke service and the attributes of those users;
Among the users specified by the user specifying means, a singer specifying means for specifying a singing user who is singing a song currently being reproduced in a karaoke service,
Among the users specified by the user specifying means, advertising videos that match the attributes of other users who are not the singing users specified by the singer specifying means are displayed from a plurality of predetermined advertising videos. A decision means to decide;
Display control means for causing the sub-display to display the advertisement video determined to be displayed by the determining means;
An advertisement display device comprising: The advertisement display device according to claim 1,
Acquisition of a list for acquiring a reservation list including information for identifying a reserved song reserved for reproduction, information for identifying a reserved user associated as a user who reserved the reserved song, and information indicating the playback order of the reserved song With means,
Based on the reservation list acquired by the list acquisition unit, the determination unit is a user who is not the singing user and has an attribute of a reserved user corresponding to a song that is scheduled to be played next to the currently playing song. An advertisement display device characterized by determining a suitable advertisement video as a display target. In the advertisement display device according to claim 1 or 2,
Acquisition of a list for acquiring a reservation list including information for identifying a reserved song reserved for reproduction, information for identifying a reserved user associated as a user who reserved the reserved song, and information indicating the playback order of the reserved song With means,
Based on the reservation list acquired by the list acquisition means, the determination means is a user who is not the singing user, and the attribute of the reservation user corresponding to the song that has been played back immediately before the currently playing song. An advertisement display device characterized by determining a suitable advertisement video as a display target. The advertisement display device according to any one of claims 1 to 3,
The display control means sequentially displays a plurality of predetermined advertisement videos according to a prescribed display order, and when the advertisement video to be displayed is determined by the determination means in the process, the advertisement video determined by the determination means Are displayed in the prescribed display order in an interrupted manner. The advertisement display device according to claim 4,
The timing at which the display control means interrupts and displays the advertisement video determined by the determination means is after the display period of the advertisement video that has been displayed previously is completed. An advertisement display device. The advertisement display device according to any one of claims 1 to 5,
Among the users specified by the user specifying means, an operator specifying means for specifying an operating user who is operating the karaoke equipment is provided,
The determining means determines, as a display target, an advertisement video that is not a singing user specified by the singer specifying means and that matches an attribute of another user who is not an operating user specified by the operator specifying means. An advertisement display device characterized by the above. A user identification step for identifying a plurality of users who are using the karaoke service and attributes of those users;
Among the users specified in the user specifying step, a singer specifying step for specifying a singing user who is singing a song currently being reproduced in a karaoke service,
Among the users specified in the user specifying step, advertising videos that match the attributes of other users who are not the singing users specified in the singer specifying step are displayed from a plurality of predetermined advertising videos. A decision step to decide;
A display control step of displaying the advertising video determined to be displayed in the determining step on a sub-display different from the main display used for displaying an image relating to the karaoke service;
A program that causes a computer to execute. A user specifying procedure for the advertisement display device to specify a plurality of users who are using the karaoke service and the attributes of those users;
Among the users specified in the user specifying procedure, a singer specifying procedure in which the advertisement display device specifies a singing user who is singing a song currently being reproduced in a karaoke service,
Among the users specified in the user specifying procedure, advertisement videos that match the attributes of other users who are not the singing users specified in the singer specifying procedure are displayed from a plurality of predetermined advertising videos. A determination procedure determined by the advertisement display device;
A display control procedure for causing the advertisement display device to display the advertisement video determined to be displayed in the determination procedure on a sub-display different from the main display used for displaying an image relating to the karaoke service;
An advertisement display method characterized by comprising: