JP2013250396A - Advertisement determination device, advertisement determination program, advertisement determination method and karaoke device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement determination device which distinguishes a non-registered user who reserves a musical piece under reproduction from a non-registered user who does not reserve the musical piece under reproduction to reproduce advertisement information to the non-registered user who is not the one who reserves the musical piece under reproduction when the musical piece to be reproduced by a Karaoke device is reserved by the non-registered user.SOLUTION: When a log-in user who performs use registration in service to be provided by a Karaoke device, and a guest user who does not perform the use registration in the service are mixed in users who use the service, it is determined which of the log-in user or the guest user the user who reserves a musical piece under reproduction is, and advertisement information is reproduced to either user who does not reserve the musical piece under reproduction.

Description

  The present invention relates to an advertisement determination device. Specifically, the present invention relates to an advertisement determination device that determines an advertisement to be provided using a karaoke system.

  Conventionally, there is a system for displaying an advertisement to a user who uses a karaoke apparatus. Patent Document 1 discloses a singing information processing system that provides advertisement information corresponding to each singing history information to each user who uses a karaoke apparatus. In this singing information processing system, advertisement information corresponding to the singing history is reproduced for the user who uses the karaoke apparatus after the reproduction of the performance song sung by the user. When the user is a registered user registered in the singing information processing system, advertisement information corresponding to the registered user's singing history information is reproduced. On the other hand, when the user is a non-registered user who is not registered in the singing information processing system, advertisement information corresponding to the singing history of the entire non-registered user is reproduced.

JP 2012-27126 A

  In the technique described in Patent Document 1, advertisement information is reproduced between songs after the reproduction of the performance song. The advertisement information is not limited to the music that has not been played, but may be played during the playback of the music. When advertisement information is reproduced during the reproduction of a song, if the advertisement information to be reproduced is advertisement information suitable for the user who is singing, the user who is singing is likely to concentrate on the song and not see the advertisement. . During the reproduction of music, advertisement information for users who are not singing should be reproduced to provide an effective advertisement.

  In addition, when a song to be played is reserved by a registered user and a non-registered user, the registered user can specify the individual user by the user ID. On the other hand, since a non-registered user cannot identify an individual user, when a song reserved by a non-registered user is played, a non-registered user who reserved the song being played is reserved with the song being played. It is not possible to distinguish non-registered users who have not. Therefore, even when it is desired to reproduce advertisement information for a non-registered user who is not a user who has reserved a song being reproduced, there is a possibility that the advertisement information for a non-registered user who has reserved a song being reproduced may be reproduced, which is effective. There is a problem that the advertisement is not provided.

  The present invention is to solve the above-described problems. The present invention can reproduce a user who uses a service provided by a karaoke apparatus even when a login user who has registered for use with the service and a guest user who has not registered for use with the service are mixed. An advertisement determination device that determines whether a user who has reserved a song is a logged-in user or a guest user, and reproduces advertisement information for either a guest user or a logged-in user who has not reserved a song being played The purpose is to provide.

  According to the first aspect of the present invention, the karaoke device is an advertisement determination device capable of communicating with the karaoke device, and the karaoke device is logged in by a logged-in user who is logged in to a service provided by the karaoke device or a guest user who is not logged in. First acquisition means for acquiring a music list indicating music reserved in the apparatus, first determination means for determining whether a login user and a guest user are mixed based on the acquired music list; A second determination unit that determines whether or not the music reserved by the login user is being played when the first determination unit determines that the login user and the guest user are mixed; and If the second determination means determines that the music reserved by the logged-in user is being played, the advertising information suitable for the guest user First determining means for determining the advertisement information, and second determining means for determining the advertisement information suitable for the logged-in user when the second determining means determines that the music reserved by the logged-in user is not being reproduced. It is an advertisement determination device characterized by comprising.

  According to the second aspect of the present invention, the karaoke apparatus is installed in a store, and the first determination unit determines that the music reserved by the login user is being played by the second determination unit. In this case, the advertisement information is determined according to the attribute information of the store where the karaoke apparatus is installed as the advertisement information suitable for the guest user.

  According to the third aspect of the present invention, the user layer for each time zone managed by a point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store is used as the attribute information of the store. Operation information acquisition means for acquiring the operation information to be shown, and when the second determination means determines that the music reserved by the login user is being reproduced, the first determination means The advertisement information suitable for the user layer for each said time zone acquired by the said operation information acquisition means is determined as attribute information of the store installed.

  According to the fourth aspect of the present invention, the second acquisition means for acquiring the music identification information for identifying the music reserved for the karaoke device, and the music acquired by the second acquisition means from the music list. Third acquisition means for acquiring music attribute information associated with the identification information, and the first determination means determines that the music reserved by the login user is being played by the second determination means. If it is, advertisement information is determined in accordance with the music attribute information acquired by the third acquisition means in the music list acquired by the first acquisition means.

  According to the invention described in claim 5, the third acquisition means can identify an age or age in which the music indicated by the music identification information acquired by the second acquisition means is preferred as the music attribute information. The information is acquired, and the first determining means determines advertisement information suitable for the age or age of the user who uses the karaoke device based on the year information acquired by the third acquiring means. To do.

  According to the invention described in claim 6, the third acquisition means is configured such that the music indicated by the music identification information acquired by the second acquisition means is a music for men or a music for women as the music attribute information. The gender information that can be identified is acquired, and the first determining means determines advertisement information suitable for the gender of the user who uses the karaoke apparatus based on the gender information acquired by the third acquiring means. It is characterized by doing.

  According to invention of Claim 7, it is the advertisement determination program performed by the advertisement determination apparatus which can communicate with a karaoke apparatus, Comprising: The login user who is logging in to the service provided by a karaoke apparatus, or has logged in A first acquisition step of acquiring a music list indicating the music reserved in the karaoke device by a non-guest user, and determining whether a login user and a guest user are mixed based on the acquired music list When it is determined by the first determination step and the first determination step that the login user and the guest user are mixed, it is determined whether or not the music reserved by the login user is being reproduced. The music reserved by the logged-in user is reproduced again by the second determination step and the second determination step. If it is determined that the music reserved by the logged-in user is not being played by the first determination step and the second determination step for determining the advertisement information suitable for the guest user, And a second determination step of determining advertisement information suitable for the logged-in user.

  According to invention of Claim 8, it is the advertisement determination method in the advertisement determination apparatus which can communicate with a karaoke apparatus, Comprising: The login user who is logging in to the service provided by a karaoke apparatus, or the guest user who is not logged in The first acquisition step of acquiring a music list indicating the music reserved in the karaoke device, and the first determination of whether a login user and a guest user are mixed based on the acquired music list When it is determined by the determination step and the first determination step that the login user and the guest user are mixed, a second determination is made as to whether or not the music reserved by the login user is being reproduced. The determination step and the second determination step determine that the music reserved by the login user is being played. If it is determined that the music reserved by the logged-in user is not being played back by the first determining step for determining the advertisement information suitable for the guest user and the second determining step, it is suitable for the logged-in user. And a second determination step for determining advertisement information.

  According to invention of Claim 9, the music list which shows the music reserved by the said karaoke apparatus is acquired by the login user who is logging in to the service provided by a karaoke apparatus, or the guest user who is not logged in. Based on the first acquisition means, the acquired music list, the first determination means for determining whether the login user and the guest user are mixed, and the first determination means, the login user and the guest user Are determined by the log-in user by the second determination means and the second determination means for determining whether or not the music reserved by the log-in user is being played. The first determination means for determining the advertisement information suitable for the guest user, and the second determination means Ri, if the music reserved by the login user is judged not being reproduced, a karaoke machine, characterized in that it comprises a second determining means for determining a matching advertisement information to that user.

  According to the first aspect of the present invention, when it is determined by the first determination means that the login user and the guest user are mixed, if the song reserved by the login user is being reproduced, the first The advertisement information suitable for the guest user is determined by the determining means, and if the music reserved by the login user is not being played, the song reserved by the guest user is being played, so the second determining means logs in Advertisement information suitable for the user is determined. As a result, it is possible to provide effective advertisement information to either a logged-in user or a guest user who is considered not to play the reserved music and see the advertisement.

  According to the second aspect of the present invention, when the music reserved by the logged-in user is being played back, the attribute information of the store where the karaoke device is installed is used as the advertisement information suitable for the guest user by the first determining means. The advertisement information suitable for is determined. As a result, when the music reserved by the logged-in user is being played back, even if the information about the guest user cannot be acquired, the attribute information of the store is used as the advertising information suitable for the guest user who is likely to see the advertising information. You can show ads that suit your needs.

  According to invention of Claim 3, when the music reserved by the login user is reproducing | regenerating, according to the operation information which shows the user layer for every time slot | zone of the store where the karaoke apparatus was installed by the 1st determination means. The advertisement information suitable for the guest user who reserved the music being reproduced is determined. As a result, when the music reserved by the logged-in user is being played back, even if information about the guest user's user cannot be acquired, the user layer for each time zone of the store is used as advertisement information suitable for the guest user. The advertisement information according to the operation information shown can be determined.

  According to the fourth aspect of the invention, the music attribute information corresponding to the music identification information for identifying the music in the music list is acquired by the third acquisition means. When the music reserved by the login user is being reproduced by the first determining means, the advertisement information is determined according to the music attribute information of the music. As a result, when the music reserved by the logged-in user is being played, even if the information about the guest user cannot be acquired, the guest user who likes the music according to the music attribute information of the reserved music Appropriate advertising information can be determined.

  According to the fifth aspect of the invention, the year information of the music in the music list is acquired as the music attribute information by the third acquisition means. According to the year information, the first determination means determines advertisement information suitable for the age or age at which the music indicated by the music identification information for identifying the music list indicating the reserved music is preferred. As a result, when the music reserved by the login user is being played, even if information about the user cannot be acquired, the user of the user who uses the karaoke device that reserved the music according to the year information of the music in the music list Advertisement information suitable for age or age can be determined.

  According to the invention described in claim 6, the gender information of the music in the music list is acquired as the music attribute information by the third acquisition means. The first determining means determines advertisement information suitable for the gender of the user who reserves the music indicated by the music identification information for identifying the music list indicating the reserved music according to the gender information. As a result, when the music reserved by the logged-in user is being played, even if information about the user cannot be acquired, the user using the karaoke device that reserved the music according to the gender information of the music in the music list It is possible to determine advertisement information suitable for gender.

  According to the seventh aspect of the present invention, if it is determined in the first determination step that the login user and the guest user are mixed, if the song reserved by the login user is being reproduced, the first In the determination step, the advertisement information suitable for the guest user is determined, and if the music reserved by the login user is not being reproduced, the advertisement information suitable for the login user is determined in the second determination step. As a result, it is possible to provide effective advertisement information to either a logged-in user or a guest user who is considered not to play the reserved music and see the advertisement.

  According to the eighth aspect of the present invention, when it is determined in the first determination step that the login user and the guest user are mixed, if the song reserved by the login user is being reproduced, the first In the determination step, the advertisement information suitable for the guest user is determined, and if the music reserved by the login user is not being reproduced, the advertisement information suitable for the login user is determined in the second determination step. As a result, it is possible to provide effective advertisement information to either a logged-in user or a guest user who is considered not to play the reserved music and see the advertisement.

  According to the ninth aspect of the present invention, when it is determined by the first determination means that the login user and the guest user are mixed, if the song reserved by the login user is being reproduced, the first The determining means determines the advertising information suitable for the guest user, and if the music reserved by the login user is not being reproduced, the second determining means determines the advertising information suitable for the login user. As a result, it is possible to provide effective advertisement information to either a logged-in user or a guest user who is considered not to play the reserved music and see the advertisement.

It is a conceptual diagram which shows the outline | summary of the karaoke system comprised from the remote control 1 and karaoke apparatus 2 of this embodiment. It is a block diagram which shows the electric structure of the remote control 1, the karaoke apparatus 2, the center server 4, and the advertisement determination server 5 of the karaoke system S of this embodiment. It is a block diagram which shows the electrical structure of the order terminal 6 and the POS cash register 7 of this embodiment. FIG. 4A is a display screen when a karaoke song is reserved using the remote controller 1. FIG. 4B is an explanatory diagram showing a state in which a reservation list is displayed on the display 14 of the remote controller 1 of the present embodiment. FIG. 4C is a conceptual diagram illustrating a storage state in which the advertisement content and attribute information are associated with each other and stored in the advertisement content attribute information storage area 432. It is a conceptual diagram which shows the memory | storage state where shop statistics information is memorize | stored in the shop statistics information storage area 433. FIG. 11 is a conceptual diagram showing a storage state in which order information is stored in an order information storage area 631. FIG. 11 is a conceptual diagram showing a storage state in which customer information is stored in a customer information storage area 732. It is a flowchart which shows the process of the main operation | movement performed with the remote control 1 of this embodiment. It is a flowchart which shows the process of the main operation | movement performed by the karaoke apparatus 2 of this embodiment. It is a flowchart which shows the main process performed by the advertisement determination server 5 of this embodiment. It is a flowchart which shows the reproduction | regeneration user classified advertisement display process performed by the advertisement determination server 5 of this embodiment. It is a flowchart which shows the advertisement display process for guest users performed by the advertisement determination server 5 of this embodiment.

[Best Embodiment]
DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, the best embodiment to which the invention is applied will be described with reference to the drawings.

[1. Outline of configuration and operation of karaoke system]
First, the outline of the configuration of the karaoke system of the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating the configuration of the karaoke system S of the present embodiment. Note that FIG. 1 uses an example in which one karaoke room KR is shown among a plurality of karaoke rooms installed in the karaoke store KS. In the example of FIG. 1, one remote controller 1 and one karaoke device 2 are installed in the karaoke room KR. A plurality of remote controllers 1 may be installed in the karaoke room KR. In general, a plurality of karaoke rooms KR are set in the karaoke store KS.

  As shown in FIG. 1, the karaoke system S includes a remote controller 1, a karaoke device 2, a center server 4, an advertisement determination server 5, an order terminal 6, and a point of sale (POS). And a cash register 7. The remote controller 1 is a music selection device used for music selection or search for karaoke music. The remote controller 1 is connected to a network by wireless communication via an access point AP and a broadband router BR provided in the karaoke store KS. Thereby, the remote controller 1 can communicate with the karaoke apparatus 2 and the advertisement determination server 5 via the network. Further, the advertisement determination server 5 can communicate with the karaoke apparatus 2 and the center server 4 via the broadband router BR. The remote controller 1 requests the karaoke apparatus 2 to reserve a music piece using infrared rays. The remote controller 1 is given a remote controller ID. The remote control ID is identification information for identifying the remote control 1. The remote controller ID may be any information as long as it can uniquely identify the remote controller 1. For example, an IP address assigned to the remote controller 1 may be used as the remote controller ID.

  The karaoke apparatus 2 performs a music reproduction process based on the reservation requested by the remote controller 1. A karaoke device ID is assigned to each karaoke device 2. The karaoke device ID is information for identifying each karaoke device. The karaoke device ID may be any information as long as it can uniquely identify the karaoke device 2. For example, an IP address assigned to the karaoke device 2 is used as the karaoke device ID. The location where the karaoke device 2 exists is specified by the karaoke device ID of the karaoke device 2 indicated by the IP address, and the karaoke room KR and the karaoke store KS where the karaoke device 2 is installed are specified. That is, by associating the remote controller ID of the remote controller 1 with the karaoke apparatus ID of the karaoke apparatus 2, each process based on the reservation requested by the remote controller 1 is executed by the karaoke apparatus 2. The order terminal 6 is also given a terminal ID, and the remote controller 1 associated with the order terminal 6 is associated with the remote controller ID of the remote controller 1 or the karaoke apparatus ID of the karaoke apparatus 2 with the terminal ID. Karaoke device 2 is determined. Further, the karaoke device ID is also managed in the advertisement determination server 5, whereby the locations of the karaoke store KS and the karaoke room KR where the karaoke device 2 specified by the karaoke device ID is installed are specified.

  In addition, instead of the remote controller 1, it is possible to request the karaoke device to reserve music from a mobile terminal device that the user owns. The user can request the karaoke device 2 to reserve a music piece using the mobile terminal device that the user owns. In this case, the mobile terminal device can be connected to the network via the mobile base station C.

  Further, the center server 4 installed outside the karaoke store KS and the advertisement determination server 5 are connected via a broadband router BR via a network. Details of the center server 4 will be described later.

  A display 54 and a POS register 7 are connected to the advertisement determination server 5. The display 54 displays an advertisement received from the center server 4. The POS cash register 7 manages order information for the user to order products and the like provided by the karaoke store KS using the order terminal 6. Information managed by the POS register 7 is transmitted to the center server 4 and the advertisement determination server 5. The advertisement determination server 5 and the POS cash register 7 do not have to be connected. In this case, information acquired by the POS register 7 may be transmitted to the center server 4.

[1. Electrical configuration of karaoke system S]
2 and 3 are block diagrams showing an electrical configuration of the karaoke system S. FIG. Hereinafter, the electrical configuration of the remote controller 1, the karaoke apparatus 2, the center server 4, and the advertisement determination server 5 will be described in order with reference to FIG. The electrical configuration of the order terminal 6 and the POS cash register 7 will be described with reference to FIG.

[Configuration of remote control 1]
The remote controller 1 includes a control unit 11, an infrared transmission unit 12, a memory 13, a display 14, an operation unit 15, an operation processing unit 16, a video RAM 17, a video control unit 18, and a wireless LAN communication unit 19. Is provided. The control unit 11 controls the operation of the remote controller 1. The infrared transmitter 12 transmits an instruction from the remote controller 1 to the karaoke device 2 by communicating with an infrared receiver 25 of the karaoke device 2 described later. The memory 13 includes a login information storage area 131 and an active information storage area 132. The login information storage area 131 stores information that the user has logged into the karaoke system S using the remote controller 1. Specifically, a user ID of the user in the karaoke system S, user attribute information associated with the user ID, and the like are stored in the login information storage area 131. The user attribute information is information indicating, for example, the user's gender, the user's age, the user's singing history, and the user's preference. The active information storage area 132 stores a user ID indicating an active user of the remote control 1. The active user indicates a user who is operating the remote controller 1. The login process of the remote controller 1 and the active user will be described with reference to FIG. FIG. 4A is a display screen when a music piece is reserved using the remote controller 1. In the present embodiment, as shown in FIG. 4A, the user images A1, A2, and A3 logged in using the remote controller 1 are displayed on the display 14 of the remote controller 1. In the present embodiment, when the login process by the remote controller 1 is completed, the logged-in user is displayed on the display 14 of the remote controller 1 as user images A1, A2, and A3 using an avatar, for example.

  In the present embodiment, a user who uses the remote controller 1 can be identified from among users who have logged into the remote controller 1. In the present embodiment, a user who uses the remote controller 1 among users logged in to the remote controller 1 is hereinafter referred to as an “active user”. In the example of FIG. 4A, a frame is displayed around the user image A1. The user indicated by the user image A1 surrounded by the frame is the active user. The display 14 of the remote controller 1 of this embodiment is a touch panel. For this reason, it is possible to switch an active user to the user corresponding to the contacted user image by contacting any of the user images A1 to A3. A user ID corresponding to the switched active user is stored in the active information storage area 132. Each time the active user is switched, the active information storage area 132 is updated.

  In this embodiment, a guest user can be set so that even a user who has not logged in to the remote controller 1 can make a reservation. In FIG. 4A, the user image A4 shows a guest user. For this reason, it is possible to switch an active user to a guest user by contacting user image A4. When switching to a guest user, identification information indicating the guest user is stored in the active information storage area 132. Each time the user is switched to the guest user, the active information storage area 132 is updated. Thus, each time the active user and the guest user are switched, the user identification information stored in the active information storage area 132 is updated. When the remote controller 1 instructs to reserve a music piece, the user identification information stored in the active information storage area 132 is associated with the reserved music piece. Thereby, the music to be reserved is associated with the active user indicating the user who gives an instruction to reserve the music.

  FIG. 4B is an explanatory diagram showing a state in which a reservation list is displayed on the display 14 of the remote controller 1 of the present embodiment. FIG. 4B is an explanatory diagram showing a display mode in which a reservation list is displayed. As shown in FIG. 4 (b), “Chiruriru”, “Iroha”, “Hihoheto”, and the user who reserved the music are associated as music identification information that can identify the music. For example, the user image A2 is associated with the music identification information “Chirinuru”. This indicates that the music identification information “Chiriru” is reserved by the user indicated by the user image A2. In addition, the music identification information “Iroha” is associated with an image indicating the guest user. This indicates that the music identification information “Iroha” is reserved by the guest user.

  The display 14 displays a login screen, a music selection screen, and the like so that the user can log in and reserve music. The operation unit 15 is operated by the user when transmitting login information and music information to the karaoke apparatus 2 according to information displayed on the display 14. Information operated by the operation unit 15 is transmitted to the control unit 11 by the operation processing unit 16. The video RAM 17 stores information to be displayed on the display 14. The video control unit 18 transmits information to be displayed on the display 14 according to control by the control unit 11. The wireless LAN communication unit 19 transmits information stored in the memory 13 to the access point AP and receives information from the access point AP under the control of the control unit 11.

[Configuration of Karaoke Device 2]
The karaoke apparatus 2 includes a control unit 21, a LAN interface unit 22, a storage unit 23, an operation unit 24, an infrared reception unit 25, an operation processing unit 26, a synthesizer 27, a microphone control unit 28, and a speaker 29. A mixing amplifier 30, a video RAM 31, a video playback unit 32, a video control unit 33, a video reception unit 34, a display 35, and a camera 36. The control unit 21 controls the operation of the karaoke apparatus 2. For example, the control unit 21 instructs to play the reserved music according to a reservation list described later. The LAN interface unit 22 is connected to the network, and transmits information from the control unit 21 to the remote controller 1, the center server 4, and the advertisement determination server 5 that are other terminals connected to the network. It also receives information from other terminals connected to the network.

  The storage unit 23 includes a login information storage area 231 and a reservation list storage area 232. The login information storage area 231 stores login information of a user who has logged in using the remote controller 1. The reservation list storage area 232 stores information of music reserved by the user using the remote controller 1 as a reservation list. Specifically, in the reservation list, a user ID indicating a reserved user and music identification information that can identify the reserved music are associated and registered. The operation unit 24 allows the user to reserve a music piece as with the remote controller 1. The infrared receiver 25 receives information from the infrared transmitter 12 of the remote controller 1. The operation processing unit 26 transmits information from the operation unit 24 and the infrared receiving unit 25 to the control unit 21 as an operation instruction. The synthesizer 27 instructs the mixing amplifier 30 to generate music sound according to control by the control unit 21. The microphone control unit 28 instructs the mixing amplifier 30 to generate sound input by the user using a microphone (not shown). The speaker 29 and the mixing amplifier 30 generate sound in accordance with instructions received from the synthesizer 27 and the microphone control unit 28. The video RAM 31, the video reproduction unit 32, the video control unit 33, and the video reception unit 34 cause the display 35 to display video according to control by the control unit 21. In addition, the video control unit 33 displays the video acquired by the camera 36 on the display 35 in accordance with control by the control unit 21.

[Configuration of Center Server 4]
The center server 4 includes a LAN interface unit 41, a control unit 42, an advertisement storage unit 43, and a song storage unit 44. The LAN interface unit 41 is connected to the network, and is connected to the remote controller 1, the karaoke device 2, the advertisement determination server 5, the order terminal 6, and the POS cash register 7 through the broadband router BR. . The control unit 42 controls the operation of the center server 4. The advertisement storage unit 43 includes an advertisement content storage area 431, an advertisement content attribute information storage area 432, and a store statistical information storage area 433. The advertisement content storage area 431 stores a large number of advertisement contents to be displayed on the display 54 using the karaoke system S. The advertisement content attribute information storage area 432 stores attribute information of each advertisement content in association with the advertisement content stored in the advertisement content storage area 431. FIG. 4C is a conceptual diagram illustrating a storage state in which the advertisement content and the attribute information of the advertisement content are associated with each other and stored in the advertisement content attribute information storage area 432. As shown in FIG. 4 (c), each advertisement content is associated with a customer group, age group, sex, number of people, menu major category, menu minor category, and region as attribute information, and the advertising content attribute information It is stored in the storage area 432. The customer segment indicates a customer segment targeted by the advertisement content. The age group indicates the age group targeted by the advertisement content. The gender indicates the gender targeted by the advertising content. The number of people indicates the number of users who use the karaoke device 2 targeted by the advertising content. The menu major category indicates the major category of the menu ordered by the user targeted by the advertisement content. The menu sub-category indicates a sub-category of menus ordered by the user targeted by the advertising content. The region indicates a region targeted by the advertisement content. The area indicates, for example, a municipality, a prefecture, a district, or the like where the karaoke apparatus 2 or the advertisement determination server 5 is installed. For example, the advertising content “Advertising 1” shown in FIG. 4C is advertising content targeting A prefecture. In addition, when the area is not registered, it indicates that the advertisement content is for the whole country. For example, the advertisement contents “Advertisement 2”, “Advertisement 3”, and “Advertisement 4” illustrated in FIG. 4C are advertisement contents that are targeted for the whole country and are “-”. In the following description, information on the customer group, age group, sex, and number of people shown in FIG. 4C is collectively referred to as customer group information. In addition, information on the menu major classification and menu minor classification shown in FIG. 4C is collectively referred to as product information. The information regarding the area shown in FIG. 4C is collectively referred to as area information. The store statistics information storage area 433 stores store information indicating the order tendency of the product ordered by the user managed by the POS cash register 7 or the attribute of the user who visited the karaoke, for each karaoke store KS. Store as information. Hereinafter, the store statistical information will be described with reference to FIG. FIG. 5 is a conceptual diagram showing a storage state in which store statistical information is stored in the store statistical information storage area 433. As illustrated in FIG. 5, the store statistical information stores each time slot in association with a representative customer group, age, sex, and number of users who come in each time slot. In addition, the store statistical information stores each time zone in association with a menu major category and a menu minor category of a menu typically ordered by a user who comes in each time zone. Details of the collection of store statistical information will be described later. The music storage unit 44 includes a music storage area 441. The music storage area 441 stores karaoke music, music identification information capable of identifying music, and music attribute information corresponding to music identification information in association with each other. The music attribute information includes year information indicating the age of the user who likes the music indicated by the music identification information, and gender information indicating the gender of the user who likes the music indicated by the music identification information. The year information may be information indicating the age of a user who likes the music indicated by the music identification information. In the present embodiment, the advertisement storage unit 43 that stores advertisement content and the music storage unit 44 that stores music are both provided in the center server 4, but the present invention is not limited thereto. The advertisement storage unit 43 and the song storage unit 44 may be provided in separate servers.

  Further, the center server 4 may store information on the karaoke device 2 installed in the karaoke store KS and the remote controller 1 in a predetermined storage area of the advertisement storage unit 43. Moreover, the center server 4 may memorize | store the sticking information of the karaoke apparatus installed in the karaoke store KS, and a portable terminal device. The sticking information is information indicating a correspondence relationship between the remote controller or the portable terminal that can communicate with the karaoke apparatus 2. The center server 4 transmits the reservation request transmitted from the remote controller 1 to the karaoke apparatus 2 attached to the remote controller 1 based on the attachment information. Further, a karaoke server (not shown) may transmit the reservation request transmitted from the mobile terminal device to the karaoke device 2 connected to the mobile terminal device based on the pasting information.

  Further, when new advertisement content is input, the center server 4 stores the new advertisement content in the advertisement content storage area 431 of the advertisement storage unit 43. When the advertisement content attribute information is assigned to the newly stored advertisement content, the advertisement content attribute information is stored in the advertisement content attribute information storage area 432. Are stored in association with each other.

  The center server 4 associates the identification information for identifying the advertisement determination server 5, the store and the room in which the advertisement determination server 5 is provided, and the area information indicating the area where the advertisement determination server 5 is set, Store in the advertisement storage unit 43. Thereby, each advertisement determination server 5 can grasp the area where the advertisement determination server 5 is installed.

[Configuration of Advertisement Determination Server 5]
The advertisement determination server 5 includes a LAN interface unit 51, a control unit 52, a storage unit 53, a video RAM 57, and a video control unit 58. The LAN interface unit 51 is an interface for connecting to a network. The control unit 52 controls the operation of the advertisement determination server 5. The storage unit 53 includes an advertisement content storage area 531, an advertisement content attribute information storage area 532, a store statistical information storage area 533, a reservation list storage area 534, and a reproduction order list storage area 535.

  The advertisement content storage area 531 stores one or more advertisement contents to be displayed on the display 54 using the karaoke system S. The advertisement content attribute information storage area 532 stores attribute information of each advertisement content in association with the advertisement content stored in the advertisement content storage area 531. Note that the advertisement content and the attribute information of the advertisement content are acquired from the center server 4. The store statistical information storage area 533 stores store statistical information. The store statistical information is acquired from the center server 4. The store statistical information storage area 533 stores store statistical information of each store as store statistical information. The order tendency for each time zone can be determined based on the attribute information stored as the store statistical information. The reservation list storage area 534 stores a reservation list of music reserved by the remote controller 1. The reproduction order list storage area 535 stores a reproduction order list of advertisement contents indicating the order in which the advertisement contents stored in the advertisement content storage area 531 are reproduced. Specifically, the reproduction order list stores identification information for identifying the advertisement content to be reproduced and timing information indicating the timing at which the advertisement content is reproduced in association with each other. The timing information is information indicating the order in which the advertisement content is reproduced. A video is displayed on the display 54 by the video RAM 57 and the video controller 58 in accordance with control by the controller 52. The video RAM 57 temporarily stores video to be displayed on the display 54. The video control unit 58 causes the display 54 to display a video according to the advertising content.

[Configuration of order terminal 6]
3 includes a wireless LAN interface unit 61, a control unit 62, a storage unit 63, a display 64, an operation unit 65, an operation processing unit 66, a video RAM 67, and a video control unit 68. Is provided. The wireless LAN interface unit 61 is connected to the network, and is connected to the remote controller 1, which is another terminal, the karaoke device 2, the center server 4, the advertisement determination server 5, and the POS register 7 through the access point AP. The The control unit 62 controls the operation of the order terminal 6. The storage unit 63 includes an order information storage area 631. The order information storage area 631 stores information about products ordered by the user by the order terminal 6 as order information. Details of the order information will be described later with reference to FIG. As shown in FIG. 6, the order information includes an order menu indicating a menu ordered for each room provided in each store, an order time indicating an order time, and an order number indicating the number of orders. is there. Note that the information may be stored in association with the user information of the customer who executed the order indicated by the order information in association with the order information shown in FIG. The user information includes, for example, a user ID and user attribute information. The display 64 displays product candidates and the like for the user to order the product. The user selects and orders the product displayed on the display 64 through the operation unit 65. The operation processing unit 66 transmits information from the operation unit 65 to the control unit 62 as an operation instruction. The video RAM 67 and the video control unit 68 cause the display 64 to display an order video for ordering commodities under the control of the control unit 62. When the user gives an instruction to order a product, the control unit 62 transmits order information and customer user information to the POS register 7. The user orders products such as food and drink through the order terminal 6. The order terminal 6 stores the order information regarding the ordered product in the order information storage area 631. Further, when the user orders a product using the order terminal 6, the order terminal 6 can make a login request to the karaoke apparatus 2. Details of the login request will be described later. When a product is ordered by the logged-in user, the order terminal 6 stores the user information in the order information storage area 631 in association with the order information.

[Configuration of POS cash register 7]
The POS register 7 shown in FIG. 3 includes a control unit 71, a memory 73, a display 74, an operation unit 75, an operation processing unit 76, a video RAM 77, a video control unit 78, and a LAN interface unit 79. . The control unit 71 controls the operation of the POS register 7. The memory 73 includes an order information storage area 731 and a customer information storage area 732. The order information storage area 731 stores the order information received from the order terminal 6. The customer information storage area 732 stores customer information. The customer information stores the customer information input by the POS cash register 7. Hereinafter, the details of the customer information will be described later with reference to FIG. As shown in FIG. 7, the customer information is information on customers who have entered each store. As shown in FIG. 7, customer information includes store visit time, store exit time, number of customers who visited the store, gender of the user who visited the store, age group of the user who visited the store, This is information indicating the customer base of the user who visited the store. The display 74 displays information for inputting order information or customer information. When the user selects the order information or the customer information displayed on the display 74 by the operation unit 75, the user can input the order information or the customer information into the POS register 7. The operation processing unit 76 transmits information from the operation unit 75 to the control unit 71 as an operation instruction. The video RAM 77 and the video controller 78 cause the display 74 to display the order video according to the control by the controller 71. The LAN interface unit 79 is connected to a network and can transmit the order information stored in the order information storage area 731 to the center server 4 and the advertisement determination server 5 via the broadband router BR.

  Moreover, a user may order goods, such as food and drink, directly from the salesclerk of karaoke store KS, without using the order terminal 6. Order information may be input to the POS cash register 7 installed in the karaoke store KS by a clerk of the karaoke store KS. In this case, when the clerk of the karaoke store KS inputs the order information to the POS cash register 7, information indicating the user who ordered the product is input as customer information together with the order information. The order information input in this way may be stored in the order information storage area 731.

  The order terminal 6 periodically transmits the order information stored in the storage unit 63 to the POS register 7 via the network. Then, the POS register 7 transmits the information stored in the order information storage area 731 and the customer information storage area 732 to the center server 4. When the order information and the customer information are transmitted from the POS register 7, the center server 4 is stored in a predetermined storage area of the advertisement storage unit 43. And the center server 4 produces | generates the shop statistics information of the time slot | zone for every shop or every room as shown in FIG. 5 based on the received order information and customer information. Specifically, the center server 4 aggregates the menu major classification of the ordered menu and the menu minor classification of the ordered menu for each time period shown in FIG. As a result of the aggregation, the upper menu major category and menu minor category ordered in each time slot shown in FIG. 5 are determined for each time slot. The determined menu major category and menu minor category for each time period are stored as store statistical information as shown in FIG. Moreover, the center server 4 totals the customer group, age, sex, and number of people who visited the store during each time slot shown in FIG. As a result of aggregation, the upper customer segment, age, sex, and number of users who visited the store in each time slot shown in FIG. 5 are determined for each time slot. The determined customer group, age, sex, and number of people in each time slot are stored as store statistical information as shown in FIG. In this way, store statistical information is determined. The determined store statistical information is transmitted from the center server 4 to the advertisement determination server 5. The store statistical information may be determined by the advertisement determination server 5.

  Then, the advertising content including the advertising content attribute information that matches at least one of the determined customer segment, age, gender, number of people, menu minor category, and menu major category is determined from the advertising content attribute information storage area 532. It is determined. The more matching attributes, the more suitable the advertising content for the store statistical information for each time period. In this way, the advertising content suitable for each store is determined. In the present embodiment, even if the user is not logged in to the karaoke device 2, the content having the advertising content attribute information that matches information related to the store such as customer information or order information is determined, whereby the karaoke device 2. The advertisement suitable for the store where is installed is determined. Thereby, an effective advertisement can be provided to a user who uses the karaoke apparatus 2.

  On the other hand, when the user is logged in to the karaoke device 2, the advertisement determination server 5 acquires the user ID of the user who has logged in to the karaoke device 2 and the user attribute information from the remote controller 1 or the karaoke device 2. Then, the advertising content including the advertising content attribute information that matches the acquired user attribute information is determined from the advertising content attribute information storage area 532. The more matching attributes, the more suitable the advertising content for the user.

  Further, in the POS cash register 7, the order information received from the order terminal 6 and the customer information associated with the order information may be aggregated and classified for each ordered product. The POS register 7 may store the information classified for each product in the memory 73 as order tendency information indicating an order tendency according to customer information. With the order trend information classified for each ordered product, the time when the product is ordered and the information of the customer who orders the product can be stored as an order trend.

[Operation of remote control 1]
Next, the operation and action of the remote controller 1 used in the karaoke system S of the present embodiment having the above-described configuration will be described with reference to FIG. FIG. 8 is a flowchart showing a processing procedure of the main operation in the remote controller 1. A program that causes the remote controller 1 to execute the main operation is stored in a predetermined storage area of the memory 13. The main operation of the remote controller 1 is performed, for example, when the power source of the remote controller 1 is turned on. The processing shown below is executed by the control unit 11.

  In step S101, it is determined whether login to the karaoke apparatus 2 is requested. When it is determined that login to the karaoke apparatus 2 is requested (step S101: YES), step S102 is executed. When it is not determined that login to the karaoke apparatus 2 has been requested (step S101: NO), step S104 is executed.

  In step S <b> 102, a login request is transmitted to the karaoke apparatus 2. And the center server 4 performs a login process via the karaoke apparatus 2 which received the login request | requirement, and judges whether a login is permitted or refused. Login permission or login refusal is transmitted to the remote controller 1.

  In step S103, login permission or login rejection is received. If the login is permitted as a result of the reception, the permitted user ID and the user attribute information are stored in the login information storage area 131.

  In step S104, it is determined whether or not a reservation for karaoke music has been requested. If it is determined that the music reservation is requested (step S104: YES), step S105 is executed. If it is not determined that the music reservation is requested (step S104: NO), step S108 is executed.

  In step S105, it is determined whether or not the reservation requested in step S104 is a reservation from a login user. Specifically, the user identification information stored in the active information storage area 132 is confirmed when requested in step S104. When the user identification information stored in the active information storage area 132 indicates a login user, it is determined that the reservation requested in step S104 is a reservation from the login user. On the other hand, if the user identification information stored in the active information storage area 132 indicates a guest user, it is determined that the reservation requested in step S104 is not a reservation from a login user. When it is determined that the reservation requested in step S104 is a reservation from the login user (step S105: YES), step S106 is executed. If it is determined that the reservation requested in step S104 is not a reservation from the login user (step S105: NO), step S107 is executed.

  In step S <b> 106, the user identification information stored in the active information storage area 132, the reserved music identification information, and the music attribute information corresponding to the music identification information are transmitted to the karaoke apparatus 2 as the login user.

  In step S107, the user identification information stored in the active information storage area 132, the reserved music identification information, and the music attribute information corresponding to the music identification information are transmitted to the karaoke apparatus 2 as a guest user.

  In step S108, it is determined whether or not the power source of the remote controller 1 has been turned off. When it is determined that the power source of the remote controller 1 has been turned off (step S108: YES), the main operation of the remote controller 1 is terminated. When it is not determined that the power source of the remote controller 1 is turned off (step S108: NO), step S101 is executed.

[Operation of Karaoke Device 2]
Next, operation | movement and an effect | action of the karaoke apparatus 2 used for the karaoke system S of this embodiment which consists of a structure demonstrated above are demonstrated with reference to FIG. FIG. 9 is a flowchart showing a processing procedure of the main operation in the karaoke apparatus 2. A program that causes the karaoke apparatus 2 to execute the main operation is stored in a predetermined storage area of the storage unit 23. The main operation of the karaoke apparatus 2 is performed, for example, when the karaoke apparatus 2 is turned on. The processing shown below is executed by the control unit 21.

  In step S201, it is determined whether login to the karaoke apparatus 2 is requested. When it is determined that login to the karaoke apparatus 2 is requested (step S201: YES), step S202 is executed. When it is not determined that login to the karaoke apparatus 2 is requested (step S201: NO), step S204 is executed.

  In step S202, a login request is transmitted toward the center server 4 connected to the karaoke apparatus 2. And the center server 4 which received the login request performs a login process, and judges whether login is permitted or rejected. The permission of login or the rejection of login is transmitted to the karaoke apparatus 2.

  In step S <b> 203, login permission or login refusal is received from the center server 4. When login is permitted, information on the login user shown in the login request is received from the center server 4 together with the login permission. If login is permitted as a result of the reception, the permitted user ID and user attribute information are stored in the login information storage area 231.

  In step S204, it is determined whether or not a request for reserving a karaoke song transmitted in step S106 or step S107 of the remote controller 1 has been received. If it is determined that a request for reserving a song has been received (step S204: YES), step S205 is executed. If it is not determined that a reservation request has been received (step S204: NO), step S208 is executed.

  In step S205, music attribute information related to the music identification information of the reserved music included in the request received in step S204 is requested toward the center server 4.

  In step S206, the music attribute information requested in step S205 is acquired from the center server 4.

  In step S207, the song attribute information acquired in step S206, the song identification information, and the user identification information for identifying the login user or guest user who reserved the song are associated with each other and stored in the reservation list storage area 232. The

  In step S208, it is determined whether or not a login user transmission request for login information has been received from the advertisement determination server 5. If it is determined that a request for transmitting logged-in user information has been received (step S208: YES), step S209 is executed. If it is not determined that the login information transmission request of the login user has been received (step S208: NO), step S210 is executed.

  In step S <b> 209, the login information of all the login users stored in the login information storage area 231 is transmitted to the advertisement determination server 5.

  In step S <b> 210, it is determined whether a reservation list transmission request is received from the advertisement determination server 5. When it is determined that the reservation list transmission request is received from the advertisement determination server 5 (step S210: YES), step S211 is executed. If it is not determined that the reservation list transmission request transmitted from the advertisement determination server 5 has been received (step S210: NO), step S212 is executed.

  In step S <b> 211, the reservation list stored in the reservation list storage area 232 and the music identification information indicating the music currently being reproduced are transmitted to the advertisement determination server 5.

  In step S212, it is determined whether or not the karaoke apparatus 2 is turned off. When it is determined that the power of the karaoke device 2 is turned off (step S212: YES), the main operation of the karaoke device 2 is ended. When it is not determined that the power of the karaoke apparatus 2 is turned off (step S212: NO), step S201 is executed.

[Operation of Advertisement Determination Server 5]
Next, operation | movement and an effect | action of the advertisement determination server 5 used for the karaoke system S of this embodiment which consists of a structure demonstrated above are demonstrated with reference to drawings. First, the main process of the advertisement determination server 5 will be described with reference to FIG. FIG. 10 is a flowchart showing the processing procedure of the main processing of the advertisement determination server 5. A program that causes the advertisement determination server 5 to execute the main operation is stored in a predetermined storage area of the storage unit 53. The main process of the advertisement determination server 5 is executed when the advertisement determination server 5 is connected to an external power source such as a commercial power source via a power source or an outlet. The processing shown below is executed by the control unit 52 of the advertisement determination server 5.

  First, in the main process of the advertisement determination server 5 shown in FIG. 10, a reproduction order list is acquired in step S501. The reproduction order list is acquired from the reproduction order list storage area 535 of the storage unit 53 of the advertisement determination server 5. The reproduction order list is a list in which the order in which a plurality of advertisement contents are reproduced on the display 54 is determined every predetermined period. The reproduction order list stored in the reproduction order list storage area 535 is distributed from the center server 4. Regardless of the karaoke store KS that uses the karaoke system S, the playback order of the advertisement content is uniformly defined in the playback order list at the time of distribution from the center server 4.

  In step S502, it is determined whether or not the advertising content needs to be updated. In step S <b> 502, the advertisement determination server 5 makes an inquiry to the center server 4 to determine whether new advertisement content has been input to the center server 4. When it is determined that new advertising content has been input to the center server 4, it is determined that the advertising content needs to be updated (step S502: YES). When it is determined that the advertising content needs to be updated, the process of step S503 is executed. If it is not determined that new advertising content has been input to the center server 4, it is determined that updating of the advertising content is unnecessary (step S502: NO). When it is not necessary to update the advertising content, the process of step S508 is executed.

  In step S503, new advertising content is acquired from the center server 4. The acquired advertisement content is stored in the advertisement content storage area 531 of the storage unit 53 together with the already acquired advertisement content.

  In step S504, the advertisement content attribute information associated with the acquired advertisement content is acquired from the advertisement content attribute information storage area 432 of the advertisement storage unit 43 of the center server 4. The acquired advertising content attribute information is stored in the advertising content attribute information storage area 532 in association with the advertising content.

  In step S508, it is determined whether or not the store statistical information needs to be updated. Specifically, in step S508, it is determined whether it is necessary to update the area information, order information, and customer demographic information. The area information is area information indicating the area where the advertisement determination server 5 stored in the advertisement storage unit 43 of the center server 4 is set. The order information is order information managed by the POS cash register 7. In step S508, it is determined whether or not there is information newer than the store statistical information stored in the store statistical information storage area 533 of the storage unit 53 for each piece of information. Each information has newer information than the store statistical information in the store statistical information storage area 533 when the parameter is larger than the store statistical information stored in the store statistical information storage area 533 or when the update date is new. It is determined that it is necessary to update the store statistical information (step S508: YES). When it is necessary to update the store statistical information, the process of step S509 is executed. If it is not determined from the store statistical information in the store statistical information storage area 533 that there is new information (step S508: NO), and update of the store statistical information is unnecessary, the process of step S511 is executed.

  In step S509, store statistical information of the karaoke store KS of the karaoke room KR in which the advertisement determination server 5 is installed is acquired. The acquired store statistical information is stored in the store statistical information storage area 533 of the storage unit 53.

  In step S511, a reservation list is acquired from the reservation list storage area 232 of the storage unit 23 of the karaoke apparatus 2. The acquired reservation list is stored in the reservation list storage area 534.

  In step S512, it is determined whether or not the user using the karaoke system S is logged in using the remote controller 1 using the reservation list acquired in step S511. Specifically, in step S512, it is determined whether or not there is a login user among the users who have reserved the music pieces in the reservation list. If it is determined that there is a login user (step S512: YES), the process of step S513 is executed. If it is not determined that there is a logged-in user (step S512: NO), the process of step S517 is executed.

  In step S513, when it is determined that there is a logged-in user in step S512 (step S512: YES), the login to the storage unit 23 of the karaoke apparatus 2 is performed by making a request for acquiring information of the logged-in user to the karaoke apparatus 2. Log-in information that is information of the log-in user is acquired from the information storage area 231. Specifically, the login information includes the number of login users, the user ID of the login user, user attribute information registered by the login user, and the presence or absence of a guest user.

  In step S514, it is determined whether or not music is being played by the karaoke apparatus 2. In step S514, the advertisement determination server 5 makes an inquiry to the karaoke device 2 and acquires the playback status of the music from the karaoke device 2, thereby determining whether or not the music is played. If it is determined that the music is being played (step S514: YES), the process of step S515 is executed. If it is not determined that the music is being played (step S514: NO), the process of step S516 is executed.

  In step S515, information on the user who reserved the music being played is acquired. Specifically, if the user who reserved the music being played is a login user, the login information of the login user who reserved the music is acquired. If the user who reserved the music being played is a guest user, information indicating that the user is a guest user is acquired.

  In step S516, when the logged-in user and the guest user are mixed, a reproduction user-specific advertisement display process for changing the display of the advertisement is executed according to the logged-in user or guest user who reserved the music to be played. . Details of the reproduction user-specific advertisement display processing will be described later.

  In step S517, the plurality of advertisement contents shown in the reproduction order list are sequentially displayed on the display 54 in accordance with the reproduction order list acquired in step S501. When the process of step S517 is executed, the process of step 518 is performed.

  When the reproduction user classified advertisement display process in step S516 or the process in step S517 is executed, the process in step S518 of the main process is subsequently executed. In step S518, it is determined whether an instruction to turn off the power of the advertisement determination server 5 has been issued. If it is determined that an instruction to turn off the power of the advertisement determination server 5 has been issued (step S518: YES), the main process of the advertisement determination server 5 is terminated. If it is not determined that an instruction to turn off the power of the advertisement determination server 5 has been issued (step S518: NO), the process of step S501 is repeatedly executed.

  Next, the reproduction user classified advertisement display process executed in step S516 of the main process of the advertisement determination server 5 will be described. FIG. 11 is a flowchart showing the processing procedure of the reproduction user-specific advertisement display processing. Hereinafter, the process of step S601 to step S605 of the reproduction user-specific advertisement display process will be described with reference to FIG.

  In step S601, it is determined whether or not the login user and the guest user are mixed according to the login information acquired in the process of step S513. When it is determined that the login user and the guest user are mixed (step S601: YES), the process of step S603 is executed. When it is not determined that the login user and the guest user are mixed (step S601: NO), the process of step S602 is executed.

  In step S602, the advertising content for the login user who reserved the music that is not the music being reproduced is displayed on the display 54 in accordance with the login information acquired in the process of step S513.

  In step S603, if it is determined in step S601 that the login user and the guest user are mixed (step S601: YES), it is determined whether or not the music being played is reserved by the login user. If it is determined that the music being played is reserved by the logged-in user (step S603: YES), the process of step S604 is executed. If it is not determined that the music being played is reserved by the login user (step S603: NO), the process of step S605 is executed.

  In step S604, when it is determined that the music being played back is reserved by the login user in step S603 (step S603: YES), an advertisement display process for a guest user that displays an advertisement suitable for the guest user is executed. Details of the advertisement display process for guest users will be described later.

  On the other hand, in the process of step S603 of the login advertisement display process, when it is not determined that the music being played is reserved by the login user (step S603: NO), the process of step S605 is executed. In step S605, advertising content that matches the user attributes of the logged-in user is displayed on the display 54. The advertising content that matches the user attribute of the login user is specifically the advertising content corresponding to the attribute information of the login user stored in the login information storage area 231.

  When the process in step S602, the guest user advertisement display process in step S604, or the process in step S605 is executed, the process returns to the main process, and the process in step S518 is executed.

  Next, the details of the advertisement display process for guest users executed in step S604 will be described. FIG. 12 is a flowchart showing the processing procedure of the guest user advertisement display processing. Hereinafter, the process from step S704 to step S712 of the advertisement display process for guest users will be described with reference to FIG.

  In step S <b> 704, it is determined whether or not all the gender information matches for the music in the reservation list acquired from the karaoke apparatus 2 in the process of step S <b> 511 and stored in the reservation list storage area 534. If it is determined that all the sex information of the songs in the reservation list match (step S704: YES), the process of step S705 is executed. If it is not determined that the gender information of the songs in the reservation list match (step S704: NO), the process of step S706 is executed.

  In step S705, a process of displaying the advertising content corresponding to the gender information determined to match all in the process of step S704 on the display 54 is executed. For example, in the process of step S704, when it is determined that all the gender information of the music in the reservation list is “female”, the process of displaying the advertisement 1 on the display 54 among the advertisement contents shown in FIG. Done. In the process of step S704, when it is determined that all the gender information of the music in the reservation list is “male”, the advertisement 3 and the advertisement 4 are displayed on the display 54 among the advertisement contents shown in FIG. Is done.

  In step S <b> 706, it is determined whether or not all year information matches for the songs in the reservation list stored in the reservation list storage area 534. If it is determined that the year information of the songs in the reservation list all match (step S706: YES), the process of step S707 is executed. If it is not determined that all the year information of the songs in the reservation list match (step S706: NO), the process of step S708 is executed.

  In step S707, the process of displaying on the display 54 the advertising content corresponding to the year information determined to match all in the process of step S706 is executed. For example, in the process of step S706, if it is determined that the year information of the music in the reservation list is age group information indicating the age and all are age groups of “20 to 34 years”, the advertisement shown in FIG. Among the contents, the process of displaying the advertisement 2 and the advertisement 3 on the display 54 is performed.

  In step S708, the area information indicating the area where the advertisement determination server 5 is set is acquired from the advertisement storage unit 43 of the center server 4.

  In step S709, it is determined whether there is an advertising content including area information that matches the area information acquired in step S708. If it is determined that there is an advertisement content whose regional information matches (step S709: YES), the process of step S710 is executed. If it is not determined that there is an advertising content that matches the regional information (step S709: NO), the process of step S711 is executed. For example, when “A prefecture” is acquired from the center server 4 as the area information where the karaoke apparatus 2 is installed in step S708, in step S709, the advertisement 1 among the advertisement contents shown in FIG. Is displayed on the display 54.

  In step S710, a process of displaying the advertising content determined to have the same area information in step S709 on the display 54 is executed.

  In step S711, the current date and time is acquired from an external server or the like via the network. When step S711 is executed, step S712 is executed.

  In step S712, a customer segment indicating a customer segment with many users who use the current time according to the current time indicated by the current date and time acquired in step S711 and the store statistical information stored in the store statistical information storage area 533 of the storage unit 53. Information is determined. Then, the advertising content associated with the determined customer demographic information is displayed on the display 54. For example, when the current date and time acquired in the process of step S711 is “19:00”, it is directed to the customer group “company employee” who is frequently used from 18:00 to 20:00 according to the store statistical information shown in FIG. The advertisement 4 shown in FIG. 4C is displayed on the display 54 as the advertisement content.

  When the process of step S705, the process of step S707, the process of step S710, or the process of step S712 is executed, the guest user advertisement display process is terminated, and the main process is performed.

[Correspondence between Configuration of Present Invention and This Embodiment]
In this embodiment, the karaoke apparatus 2 is an example of the karaoke apparatus of the present invention. The advertisement determination server 5 of this embodiment is an example of the advertisement determination device of the present invention. The program that causes the control unit 52 of the advertisement determination server 5 of the present embodiment to execute the main process is an example of the advertisement determination program of the present invention, and the process executed by the advertisement determination server 5 of the present embodiment is the present invention. It is an example of an advertisement determination method. In the present embodiment, the users shown in the user images A1 to A3 that are users who have logged into the remote controller 1 are examples of login users of the present invention, and the users shown in the user image A4 that are not logged in to the remote controller 1 are the present invention. It is an example of a guest user.

  In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the first acquisition unit of the present invention, and the process of step S511 executed by the control unit 52 is an example of the first acquisition step of the present invention. is there. In addition, the reservation list which the control part 52 in this embodiment acquires from the karaoke apparatus 2 is an example of the music list of this invention.

  In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the first determination unit of the present invention, and the process of step S601 executed by the control unit 52 is an example of the first determination step of the present invention. is there. In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the second determination unit of the present invention, and the process of step S603 executed by the control unit 52 is an example of the second determination step of the present invention. is there. In the present embodiment, advertisements 1 to 4 that are advertisement contents displayed on the display 54 are examples of the advertisement information of the present invention.

  In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the first determination unit of the present invention, and the process of step S604 executed by the control unit 52 is an example of the first determination step of the present invention. is there. In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the second determination unit of the present invention, and the process of step S605 executed by the control unit 52 is an example of the second determination step of the present invention. is there.

  In the present embodiment, the area information indicating the area where the karaoke device 2 is installed is an example of store attribute information of the present invention. In the present embodiment, the store statistical information managed by the POS cash register 7 is an example of store operation information according to the present invention. In this embodiment, the customer base of the store statistical information managed by the POS cash register 7 is an example of the user base for each time zone of the operation information of the present invention. In the present embodiment, occupations frequently used at the acquired current date and time are shown as an example of the customer segment as the user segment for each time period, but the present invention is not limited to this. A user layer is good also considering the difference in the number of users of 1 group of store statistics information as a user layer, for example. In addition, the person who ordered the menu may be classified by the purchaser of each menu to be a user group. In the present embodiment, the control unit 52 of the advertisement determination server 5 is an example of the second acquisition unit of the present invention and the third acquisition unit of the present invention. In the present embodiment, year information and gender information have been described as examples of music attribute information, but the present invention is not limited thereto. For example, the genre of music, the tempo of music, the occupation of a user who likes music may be used as the music attribute information.

S karaoke system 1 remote control 2 karaoke device 4 center server 5 advertisement determination server 52 control unit 54 display 6 order terminal 7 POS cash register

Claims (9)

An advertisement determination device capable of communicating with a karaoke device,
A first acquisition means for acquiring a song list indicating songs reserved in the karaoke device by a logged-in user who is logged in to a service provided by the karaoke device or a guest user who is not logged in;
First determination means for determining whether a login user and a guest user are mixed based on the acquired music list;
A second determination unit that determines whether or not the music reserved by the login user is being played when the first determination unit determines that the login user and the guest user are mixed; and
A first determination unit that determines advertisement information suitable for the guest user when the second determination unit determines that the music reserved by the login user is being played;
A second determination unit that determines advertisement information suitable for the login user when the second determination unit determines that the music reserved by the login user is not being played;
An advertisement determining apparatus comprising: The karaoke device is installed in a store,
The first determination unit is a store where the karaoke device is installed as advertisement information suitable for a guest user when the second determination unit determines that the music reserved by the login user is being played. The advertisement determination apparatus according to claim 1, wherein the advertisement information is determined according to the attribute information. Operation information acquisition means for acquiring operation information indicating a user layer for each time zone managed by a point-of-sale information management (POS (Point of sale)) system indicating the operation status of the store as the attribute information of the store Prepared,
When the second determination unit determines that the music reserved by the login user is being reproduced, the first determination unit acquires the operation information as attribute information of a store in which the karaoke device is installed. The advertisement determination apparatus according to claim 2, wherein advertisement information suitable for a user layer for each time period acquired by a means is determined. Second acquisition means for acquiring music identification information for identifying music reserved for the karaoke device from the music list;
Third acquisition means for acquiring music attribute information associated with the music identification information acquired by the second acquisition means;
With
The first determining means, when the second determining means determines that the music reserved by the logged-in user is being played, the third acquiring of the music list acquired by the first acquiring means The advertisement determination apparatus according to claim 1, wherein advertisement information is determined according to the music attribute information acquired by the means. The third acquisition unit acquires, as the music attribute information, year information that can identify an age or age in which the music indicated by the music identification information acquired by the second acquisition unit is preferred,
The said 1st determination means determines the advertisement information suitable for the age or age of the user who uses the said karaoke apparatus based on the said year information acquired by the 3rd acquisition means. The advertisement determination device described. The third acquisition means acquires, as the music attribute information, gender information that can identify whether the music indicated by the music identification information acquired by the second acquisition means is music for men or music for women,
The said 1st determination means determines the advertisement information suitable for the sex of the user who uses the said karaoke apparatus based on the said sex information acquired by the said 3rd acquisition means. Advertising decision device. An advertisement determination program executed by an advertisement determination device capable of communicating with a karaoke device,
A first acquisition step of acquiring a song list indicating songs reserved in the karaoke device by a logged-in user who is logged in to a service provided by the karaoke device or a guest user who is not logged in;
A first determination step of determining whether a login user and a guest user are mixed based on the acquired music list;
A second determination step for determining whether or not the music reserved by the login user is being played when it is determined by the first determination step that a login user and a guest user are mixed; and
A first determination step of determining advertisement information suitable for the guest user when it is determined by the second determination step that the music reserved by the login user is being played;
A second determination step of determining advertisement information suitable for the login user when it is determined by the second determination step that the music reserved by the login user is not being reproduced;
An advertisement determination program comprising: An advertisement determination method in an advertisement determination device capable of communicating with a karaoke device,
A first acquisition step of acquiring a song list indicating songs reserved in the karaoke device by a logged-in user who is logged in to a service provided by the karaoke device or a guest user who is not logged in;
A first determination step of determining whether a login user and a guest user are mixed based on the acquired music list;
A second determination step for determining whether or not the music reserved by the login user is being played when it is determined by the first determination step that a login user and a guest user are mixed; and
A first determination step of determining advertisement information suitable for the guest user when it is determined by the second determination step that the music reserved by the login user is being played;
A second determination step of determining advertisement information suitable for the login user when it is determined by the second determination step that the music reserved by the login user is not being reproduced;
An advertisement determination method comprising: A first acquisition means for acquiring a song list indicating songs reserved in the karaoke device by a logged-in user who is logged in to a service provided by the karaoke device or a guest user who is not logged in;
First determination means for determining whether a login user and a guest user are mixed based on the acquired music list;
A second determination unit that determines whether or not the music reserved by the login user is being played when the first determination unit determines that the login user and the guest user are mixed; and
A first determination unit that determines advertisement information suitable for the guest user when the second determination unit determines that the music reserved by the login user is being played;
A second determination unit that determines advertisement information suitable for the login user when the second determination unit determines that the music reserved by the login user is not being played;
A karaoke apparatus comprising: