JP2016095352A - Karaoke cooperation system, digital signage, and advertisement selection method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance the appeal effect of advertisements by displaying advertisements fitting a standby karaoke performer in a system in which a karaoke device cooperates with a digital signage.SOLUTION: A karaoke device 1 includes a performer identification part 31 and a customer layer estimation part 34. A digital signage 2 includes a performance state discrimination part 51, a customer layer information determination part 50 and an advertisement selection part 52. The performance identification part 31 identifies a karaoke performer from performer identification information 33 generated by the performer identification part 31, and the performance state discrimination part 51 discriminates a performance state of the karaoke performer. The customer layer information determination part 50 determines customer layer information of a karaoke performer on standby from the performance state and customer layer information of a performing karaoke performer estimated by the customer layer estimation part 34. Further, the advertisement selection part 52 selects an advertisement from the customer layer information of a karaoke performance on performance standby, and an advertisement reproduction part 53 reproduces the selected advertisement.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a karaoke cooperation system in which a karaoke apparatus and digital signage cooperate and an advertisement selection method thereof.

  In a conventional karaoke linkage system, management is performed on the basis of data weighted for each piece of music, and the sum of the weighted values is obtained for the music to be played, the user layer is judged, and the user layer is The advertisement which has existed is displayed (for example, refer patent document 1).

JP 2004-61683 A

  However, in the above-mentioned karaoke linkage system, advertisement is performed by judging the user layer including information of karaoke performers who do not watch advertisements during performance, so that the advertisements suitable for karaoke performers waiting for performance are reproduced. There was a problem that I could not.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a karaoke linkage system capable of displaying an advertisement suitable for a karaoke performer waiting for performance.

  The karaoke cooperation system according to the present invention includes a customer layer estimation unit for estimating customer layer information of a karaoke performer from a piece of music to which customer layer information is added for each piece of music, and player identification information for identifying a karaoke player who performs the piece of music. A player identification unit that generates a performance status determination unit that determines whether the karaoke performer is performing or is waiting for performance using the player identification information, and a performance standby that is based on the performance status and customer group information. A customer segment information determination unit that determines customer segment information of the karaoke performer, an advertisement selection unit that selects an advertisement from the customer segment information of the karaoke performer waiting for performance, and the advertisement selected by the advertisement selection unit are reproduced. And an advertisement reproducing unit.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement which was suitable for the karaoke player in performance standby can be displayed, and the karaoke cooperation system with a high advertisement appeal effect can be obtained.

BRIEF DESCRIPTION OF THE DRAWINGS It is a general view of the karaoke cooperation system which shows Embodiment 1 of this invention. It is a functional block diagram which shows the detail of the player identification part in the case of using the voice of a karaoke performer in Embodiment 1 of this invention. It is the characteristic view which plotted the formant distribution state of the vowel in human speech for every sex. It is a figure which shows an example of the weighting information according to music in Embodiment 1 of this invention. It is a figure which shows an example of the weighting information according to player in Embodiment 1 of this invention. It is a flowchart regarding the customer estimation method in Embodiment 1 of this invention. It is a block diagram which shows the index information in Embodiment 1 of this invention. It is a block diagram which shows the advertisement management table in Embodiment 1 of this invention. It is a block diagram which shows the player flag in Embodiment 1 of this invention. It is an operation | movement flowchart regarding the advertisement selection method in Embodiment 1 of this invention. It is a figure explaining the specific example of the advertisement selection method of the karaoke cooperation system in Embodiment 1 of this invention. It is a block diagram at the time of using the karaoke player's face information for the player identification part in Embodiment 2 of this invention.

Embodiment 1 FIG.
The karaoke cooperation system in Embodiment 1 of this invention is demonstrated. FIG. 1 is an overall view of the karaoke cooperation system 100. In the figure, the karaoke linkage system 100 includes a karaoke apparatus 1 and a digital signage 2, and both communicate via a transmitter 18 provided in the karaoke apparatus 1 and a receiver 26 provided in the digital signage 2. The karaoke apparatus 1 communicates with the karaoke host apparatus 102 and the karaoke database server 103 via the Internet 101 to exchange music information necessary for karaoke performance. Further, the digital signage 2 communicates with the advertisement management server 104 via the Internet 101 and exchanges advertisement information necessary for advertisement display. The advertisement management server 104 is a database for managing advertisements reproduced by the digital signage 2, and includes an advertisement information database 105 in which advertisements composed of image and sound files are stored, and an index for searching for each advertisement information. It consists of information 106.

  The karaoke control device 10 is, for example, a computer equivalent to a personal computer, and supervises overall control and data processing of the karaoke device 1. The storage device 11 includes, for example, a hard disk device, and includes customer programs such as a program, a database, video and audio data constituting the music, customer release information such as the release year of the music, the music genre, and the age and sex of the karaoke performer who is expected to view the music The music data comprised by is stored. The user interface 12 is a functional element that displays various types of information to the user of the karaoke cooperation system 100 under the control of the karaoke control apparatus 10 and inputs information from the user. For example, the user interface 12 is installed in the main body of the karaoke apparatus 1. Operation buttons and touch panels, the operation buttons, touch panels, remote controllers, tablet computers having functions such as a karaoke index database, and input devices such as a mouse and a keyboard. The microphone 19 sends voice information of the karaoke performer to the karaoke sound device 15 through the user interface 12. The communication interface 13 enables communication with the karaoke host device 102 and the karaoke database server 103 via the VPN (Virtual Private Network) on the Internet 101, for example.

  The karaoke display device 14 displays video information from the karaoke song data stored in the storage device 11 according to the control of the karaoke control device 10 and displays the lyrics of the song as subtitles. Display images such as guidance information. In addition, a part of information set in the user interface 12, for example, a song name of a musical performance reserved from the touch panel is displayed. Under the control of the karaoke control device 10, the karaoke sound device 15 extracts voice information from the karaoke song data to generate karaoke accompaniment music, and mixes it with the voice signals from the microphone 19 and the wireless microphone receiver 16 to produce a speaker ( (Not shown). The customer estimation module 17 has a performer identification unit 31 and a customer segment estimation unit 32. The performer identification unit 31 generates performer identification information 33 for identifying individuals among all karaoke performers. The layer estimation unit 32 estimates customer layer information 34 composed of gender and age information of the entire karaoke player. The wireless microphone 40 converts the audio signal into a radio signal and transmits it to the wireless microphone receiver 16. The wireless microphone receiving device 16 converts the received radio signal into an audio signal and outputs it to the karaoke sound device 15. The transmitter 18 transmits various kinds of information used for cooperation between the karaoke apparatus 1 and the digital signage 2, such as player identification information 33, customer layer information 34, and other performance start signals and performance end signals indicating the karaoke performance status. Send to.

  The karaoke control device 10 processes a performance reproduction queue for a plurality of karaoke performance reservations made from a remote controller or the like via the user interface 12 of the karaoke device 1. The karaoke control device 10 generates a performance start signal indicating the start of performance of the karaoke song in relation to the control sequence for sequentially processing the requested songs registered in the queue, and at the end of the performance of the karaoke song, the karaoke song A performance end signal indicating the end of performance is generated. Further, the karaoke control device 10 transmits the performance start signal and the performance end signal from the transmitter 18 to the receiver 26. The communication between the transmitter 18 and the receiver 26 may use a general wireless communication technique, and may use wired communication when the wireless communication environment is unstable. Further, the transmitter 18 and the receiver 26 of the digital signage 2 may be capable of bidirectional communication.

  Further, the customer estimation module 17 generates customer estimation information composed of two pieces of specified player identification information 33 and estimated customer layer information 34 during music performance. This customer estimation information is transmitted from the transmitter 18 to the digital signage 2 side. On the other hand, the digital signage 2 outputs the customer estimation information received by the receiver 26 to the advertisement selection module 27. The advertisement selection module 27 extracts performer identification information 33 and customer group information 34 from the customer estimation information, and selects advertisement information based on this information.

Next, a method for identifying performer identification information in the customer estimation module 17 will be described. FIG. 2 is a block diagram when the voice of the karaoke performer is used in the performer identifying unit 31. In the figure, a wireless microphone 40 converts the voice of a karaoke performer into an audio signal, which is converted into a radio signal and sent to the wireless microphone receiver 16. The wireless microphone receiver 16 converts the radio signal into an audio signal, and then outputs the audio signal to the audio output processing unit 301. The microphone 19 inputs an audio signal to the audio output processing unit 301 via the user interface 12 by wire. The audio output processing unit 301 selects the audio signal of the microphone used by the karaoke performer from the two input audio signals, and outputs it to the formant extraction processing unit 302. The formant extraction processing unit 302 extracts formant information from the input audio signal and outputs it to the formant comparison processing unit 304. A formant is a peak of a frequency spectrum that occurs when words are generated particularly in human speech.

  FIG. 3 is a characteristic diagram in which a formant distribution state in a human vowel is plotted for each gender. In the figure, black circles represent an average male first formant, and black triangles represent an average male second formant. White circles represent the average female first formant, and white triangles represent the average female second formant. As can be seen from the figure, the second formant has a difference in the frequency of its peak, particularly with respect to the sexes of the vowels “i”, “c” and “d”. Further, since the formant changes depending on the physique and age of the individual, for example, by extracting the frequency components of these three vowels, the individual can be specified from the voice.

  In FIG. 2, a formant information recording unit 307 performs a performance generated with an arbitrary numerical value N (N is a natural number) with the formant information 46 from the formant extraction processing unit 302 as the formant information 47 according to an instruction from the formant comparison processing unit 304. The person number 41 is recorded as a pair.

  The formant comparison processing unit 304 compares the formant information 47 of the karaoke performer recorded in the past recorded in the formant information recording unit 307 with the formant information 46 output from the formant extraction processing unit 302, and the comparison result is one. If not, the current karaoke player is determined to be a new customer of the karaoke apparatus 1 and the formant information 46 of the current karaoke player is combined with the player number 41 and recorded in the formant information recording unit 307. The player number 41 is output. The formant comparison processing unit 304 outputs the player number of the currently performing karaoke player as the player identification information 33.

  When the formant information 46 of the current karaoke player matches the formant information 47 of the past karaoke performer, the formant comparison processing unit 304 uses the player number 41 recorded corresponding to the matched formant information 47. The player identification information 33 is output. The formant information recording unit 307 also has information on the player number 41 of the waiting karaoke performer who has finished playing, so that the player number of the karaoke player who has finished playing so far is known. . In addition, the information recorded in the formant information recording unit 307 is deleted after the clearing process at the time of leaving the customer, or when there is no performance in the karaoke apparatus 1 for a certain period of time, by deleting this formant information 47 It is possible to prepare for guessing various information from karaoke performers for customers.

  Next, a method for estimating customer layer information in the customer estimation module 17 will be described. The customer layer estimation unit 32 holds music-by-music weighting information 36 for associating music information with customer-layer information 34 and player-by-player weighting information 37. First, the music weighting information 36 will be described with reference to the drawings. FIG. 4 is a block diagram showing the weighting information 36 for each music piece. Various types of information in the figure, for example, the year when the song was hit, the genre, and what kind of gender and age group the song is preferred by, in terms of numerical values. The target age-specific weighting information 44 indicates that the higher the numerical value, the higher the probability of being played by the gender who plays the music and the player of the age group. For example, in the music number B in FIG. 4, the weighting information of the male is set to “20” while the weighting of the female is set to “30”. It is assumed that the ratio of female = 20: 30. Similarly, it is assumed that the ratio of the music number B performers by age group is a ratio of 10: 15: 15: 5 for children, young people, middle-aged people, and elderly people. For each piece of music configured in this way, for example, when a certain karaoke performer plays music number B and music number C, the target age-specific weighting information 44 for the certain karaoke player is both music number B and music number C. The ratio by gender is male: female = 30: 70, and the ratio by age group is child, youth, middle-aged, elderly = 30: 35: 20: 10. From this result, it is assumed that the gender of the performer at the time of performing the music number B and the music number C is female and the age group is young.

  Next, the player-specific weighting information 37 will be described. FIG. 5 is a configuration diagram showing the player-specific weighting information 37. In the figure, a player number 41 is a unique value for identifying individual karaoke performers among all karaoke performers, and is a number for distinguishing individual karaoke performers determined by the performer identifying unit 31. It is. The target age-specific weighting information 45 for each player number 41 is the result of adding the target age-specific weighting information 44 obtained from the music-specific weighting information 36 for each song sung by the karaoke player for each karaoke player. It is. From this value, for example, when the player number 41 = “1”, the value of the target age-specific weighting information 44 is “male” = “125”, and the age group is “child” = “70”. The karaoke performer with performer number 41 = “1” can be presumed to be “male and child”, and the customer group information 34 such as gender and age group can be similarly estimated for other karaoke performers.

  Next, the procedure of the customer estimation information creation method in the karaoke apparatus 2 will be described. FIG. 6 is a flowchart regarding the customer estimation method. In the figure, the karaoke apparatus 2 starts playing a musical piece when the customer selects a musical piece (S1) from a remote controller, a tablet computer, or an operation button installed on the karaoke apparatus 2 via the user interface 12, for example. (S2). When the performance starts, the karaoke control device 10 transmits a performance start signal to the transmitter 18 (S3). The customer estimation module 17 estimates the customer layer information 34 of all karaoke performers based on the music-by-music weight information 36 and the player-by-player weight information 37 (S4).

When the customer estimation module 17 receives the audio signal received by the wireless microphone receiver 16 or the audio signal from the microphone 19, the formant information 46 of the performer currently performing in the formant extraction processing unit 302 of the performer identification unit 31. Is extracted (S5). Then, the extracted formant information 46 is compared with the formant information 47 recorded in the formant information recording unit 307. As a result of this comparison, it is specified whether the player who is currently performing is a new karaoke player or the same player who has already finished the performance (S6).
If the formant information 47 recorded in the formant information recording unit 307 in S6 and the formant information 46 output from the formant extraction processing unit 302 do not match, the current karaoke player is identified as a new customer of the karaoke apparatus 2. to decide. If it is determined as a new customer in S6, the formant information 46 of the currently playing player is combined with the player number 41 and recorded in the formant information recording unit 307 (S7).
The customer estimation module 17 specifies the current karaoke player from this player number 41 (S8), and generates player identification information 33 from this player number. If the formant information 46 matches the formant information 47 as a result of comparing the formant information in S6, the customer estimation module 17 specifies the current karaoke performer from the performer number 41 corresponding to the formant information 47, and The player identification information 33 is generated from the player number 41 (S8).

  The karaoke control apparatus 10 performs player estimation information composed of player identification information 33 generated by the player identification unit 31 of the customer estimation module 17 and customer layer information 34 estimated by the customer layer estimation unit 32. The data is transmitted from the transmitter 18 to the receiver 26 of the digital signage 2 (S9). When the karaoke performer ends the song, the karaoke control device 10 generates a performance end signal and transmits it to the receiver 26 from the transmitter 18 (S10). Thereafter, the karaoke apparatus 1 waits until the next performance song is selected (S11), and repeats the processing from S1 to S11 in FIG. 6 each time a performance song is selected.

  Next, the digital signage 2 will be described. The digital signage 2 is a computer application product composed of, for example, a general personal computer and a monitor. A tablet computer such as a digital photo frame having a screen of about 10 to 15 inches, a large monitor and a personal computer of about 50 inches are used. Composed of a combination. The signage control device 20 is a computer that performs overall control of the digital signage 2. The storage device 21 includes a hard disk device, and stores various data such as programs and databases necessary for various controls, an advertisement information database 28 that stores advertisement information necessary for signage in a database, index information 29, and the like. . The user interface 22 is a functional element that displays various types of information to the user of the karaoke linkage system 100 and receives input information from the user under the control of the signage control device 20. It is composed of a built-in operation button and touch panel, a tablet computer having functions such as the operation button, touch panel, and remote controller, or input devices such as a mouse and a keyboard. The communication interface 23 enables communication with the advertisement management server 104 through the VPN on the Internet 101, for example. In addition, it has a function that enables communication with the karaoke host device 102 and the karaoke database server 103 via the VPN on the Internet 101.

  The advertisement reproducing unit 53 reproduces advertisement video and audio, and includes a signage display device 24 and a signage sound device 25. The signage display device 24 includes a video display device (not shown) such as a monitor, and displays video information from advertisement information stored in the storage device 21 under the control of the signage control device 20. The signage acoustic device 25 extracts audio information from the advertisement information stored in the storage device 21 and outputs the audio information as audio information from a speaker (not shown). Further, the signage sound device 25 includes an electronic volume circuit, and an output sound volume level output from the signage sound device 25 can be variably set by control from the signage control device 20.

  The receiver 26 receives performer identification information 33 and customer layer information 34 sent from the transmitter 16 of the karaoke apparatus 1 and other various information of the karaoke apparatus 1. The received information is sent to the advertisement selection module 27. The advertisement selection module 27 selects advertisement information stored in the storage device 21 from the player identification information 33 and the customer segment information 34. The advertisement selection module 27 includes a performance situation determination unit 51, a customer segment information determination unit 50, and an advertisement selection unit 52. The performance status determination unit 51 has a performer flag 30, and the advertisement selection unit 52 has an advertisement management table 35. The received player identification information 33 is distributed to the performance status determination unit 51, and the customer segment information 34 is allocated to the customer segment information determination unit 50. The video information included in the advertisement information selected by the advertisement selection module 27 is displayed as an image on the signage display device 24, and the sound information included in the advertisement information is output via the signage sound device 25.

  Here, the structure of the advertisement reproduced by the digital signage 2 and the reproduction method will be described. The advertisement information reproduced by the digital signage 2 is composed of, for example, a moving image file or animation file with sound converted into digital data in a known format such as an MPEG file, an ASF file, or an MOV file, or a slide show format file. However, it may be configured to continuously display a moving image file without sound or still images such as JPEG, PNG, and bitmap.

  In such an advertisement, the digital signage 2 communicates with the advertisement management server 104 on the Internet, downloads the advertisement from the advertisement information database 105 stored in the advertisement management server 104 as a database, and stores the advertisement in the storage device 21. It is played back after being stored in the information database 28. However, it is not always necessary to reproduce the content after storing it in the storage device 21, and the advertisement may be reproduced while being downloaded from the advertisement management server 104 by streaming. At this time, the signage control apparatus 20 may select the advertisement information using the index information 106 in the advertisement management server 104, and the advertisement selection method is realized in the same manner as the access method to the advertisement information database 28 and the index information 29. it can. In addition, the administrator of the digital signage 2 may connect a personal computer or a smart phone in which advertisements are stored in the communication interface 23 and transfer the advertisements to the storage device 21. Further, a tablet computer in which advertisements are stored may be connected to the user interface 22 and the advertisements may be transferred to the storage device 21.

  For the advertisement, the signage control device 20 performs the advertisement specified in the time schedule information by the advertisement selection module 27 according to the time schedule information from the advertisement management server 104 via, for example, the Internet 101 and the communication interface 23, and playback. Advertisement information may be selected from the storage device 21 according to the date and time. In addition, the administrator of the digital signage 2 may have a function of creating an arbitrary time schedule and the signage control device 20 selecting and displaying advertisements according to the time schedule.

  Next, details of the advertisement information stored in the storage device 21 will be described. As described above, the advertisement information database 28 that collects advertisement information that can be reproduced by the digital signage 2 is constructed in the storage device 21 of the digital signage 2. For example, the digital signage 2 has the index information 29 shown in FIG. 7 in order to access the advertisement information database 28 and select arbitrary advertisement information.

  FIG. 7 is a configuration diagram showing the index information 29. In the figure, the index information 29 includes, for example, a work number 201, video information 202, audio information 203, a reproduction time 204, a data format 205, and target customer identification information 206. In the index information 29, the work number 201 is a number unique to the advertising work. The video information 202 and the audio information 203 indicate whether or not the advertisement information includes video and audio. For example, if the video information 202 = “Yes” and the audio information 203 = “Yes”, the advertisement with audio is used. Indicates that there is. Further, if the video information 202 = “none” and the audio information 203 = “present”, an audio-only advertisement is indicated. The playback time 204 indicates the playback time for each work number in each advertisement information, and the data format 205 indicates the video / audio file format of the advertisement information defined by each work number. The target customer identification information 206 is information for specifying the age and gender to be watched for each advertisement. For example, “20s female” “0 to 10 male, female” Gender is listed.

Next, details of the configuration of the advertisement selection module 27 will be described.
The performance status determination unit 51 in the advertisement selection module 27 can identify the current karaoke player from the player number 41 in the player identification information 33 received by the receiver 26. The performance status discriminating unit 51 discriminates the performance status of all karaoke performers using the performer number 41 and the performer flag 30, and displays the result.
The customer layer information determination unit 50 specifies the player number 41 of the karaoke performer waiting for performance from the performance status of all karaoke performers determined by the performance status determination unit 51. Then, the customer layer information 34 corresponding to the player number 41 is selected, and the customer layer information of the standby player is determined. The advertisement selection unit 52 selects an advertisement corresponding to the customer segment information 34 determined by the customer segment information determination unit 50 using the advertisement management table 35. Details of each processing unit in the advertisement selection module 27 will be described below.

  Next, the player flag 30 will be described. FIG. 9 is a configuration diagram showing the performer flag 30. In the figure, the performer flag 30 is composed of a 2-bit flag for one karaoke performer, that is, whether or not there is a karaoke performer 42 corresponding to the performer number 41 and a performance status 43. For example, presence / absence of performer 42 = "1" indicates that there is a karaoke performer, and presence / absence of performer 42 = "0" indicates that there is no karaoke performer. The performance status 43 = "1" indicates that the karaoke player is playing, and the performance status 43 = "0" indicates the case where the karaoke player is on standby or when the karaoke player is absent. In FIG. 9, the presence / absence of the performer 42 = “1” in the performer number 41 = “1”, “2”, “3”, and the performance status 43 is the performance status 43 = “1”. Since it is “1”, the player number 41 = “1” is playing, and the remaining player numbers 41 = “2” and “3” karaoke performers are waiting. Further, the player number 41 = “4” indicates that there is no karaoke player because the player presence / absence 42 = “0”. From these pieces of information, it is possible to determine the karaoke performer who is waiting for the performance. Specifically, the presence / absence of the performer 42 = “1” and the performance status = “0” is information on the karaoke performer who is waiting for the performance. When the player number 41 included in the player identification information 33 received from the karaoke apparatus 1 satisfies this condition, the performance status determination unit 51 sets the player number 41 as the number of the karaoke player who is waiting for the performance. And output to the customer segment information determination unit 50.

  The customer layer information determination unit 50 is waiting for performance using the customer layer information 34 received by the receiver 26 and the player number 41 of the karaoke performer waiting for performance output from the performance status determination unit 51. Determine customer demographic information of karaoke performers. The determined customer segment information is output to the advertisement selection unit 52. An advertisement management table 35 is provided in the advertisement selection unit 52, and an advertisement is selected using the advertisement management table 35 based on the customer segment information determined by the customer segment information determination unit 50.

Details of the advertisement management table 35 will be described below.
FIG. 8 is a configuration diagram showing the advertisement management table 35. In the figure, it is a table for associating information of the user layer 39 such as gender and age group with the advertisement number 207. When the user layer 39 is specified, the advertisement number 207 of the advertisement to be reproduced is determined. For example, when the user's age group and gender are “young” and “female”, the advertisement number 207 is determined to be “d” or “e”. In FIG. 8, “d” or “e” is set as the advertising number 207 for “young” and “female”, but any method may be used to select these two advertising numbers 201. For example, “d” and “e” can be used alternately every time “young” or “female” is selected, or can be selected at random. As a result, the advertisement selection unit 52 selects an advertisement that matches the customer segment information of the karaoke performer waiting for performance.

Next, the operation of the advertisement selection method in the advertisement selection module 27 in the digital signage 2 will be described. FIG. 10 is an operation flowchart regarding the advertisement selection method. In the figure, when music performance is started in the karaoke apparatus 1, the receiver 26 receives a performance start signal transmitted from the transmitter 18 of the karaoke apparatus 1 (S13). After the start of singing by the karaoke player, the receiver 26 receives the player estimation information transmitted from the transmitter 18 of the karaoke apparatus 1 and outputs the received player estimation information to the advertisement selection module 27 (S14).
The advertisement selection module 27 receives the player estimation information from the receiver 26 and extracts the player identification information 33 and the customer layer information 34 (S15). Then, from the player number 41 included in the player identification information 33, the performance status of the player flag 30 is updated with the customer corresponding to the player number as the karaoke player who is playing and the other customers as the performance standby. Set (S16).

  The signage control device 20 confirms the reproduction state of the advertisement in the digital signage 2 (S17). When the currently played advertisement ends, the advertisement selection module 27 extracts the number of all karaoke performers from the performer flag 30 using the information about the presence / absence of the performer 42 (S18). When there are two or more karaoke performers, the performer number 41 of the karaoke performer waiting for performance is detected (S19), and the customer corresponding to the karaoke performer waiting for performance in the customer layer information determination unit 50 is detected. Layer information is determined (S21). If the customer layer information of the determined karaoke performer waiting for performance matches the user layer 39 of the advertisement management table 35, the matched advertisement number 207 is determined as the advertisement number to be reproduced (S22). Based on the advertisement number 207 determined in S22, an advertisement to be reproduced with the index information 29 is determined from advertisements in the advertisement information database 28 of the storage device 21 (S23). If the presence / absence of performer information in the performer flag 30 is all “0” (when there is no karaoke performer) or there is only one karaoke performer in S18, the advertisement selection module 27 enters the advertisement management table 35. An advertisement to be reproduced is randomly selected from registered advertisements for customers (S20). The signage display device 24 and the signage sound device 25 reproduce the advertisement selected by the advertisement selection module 27.

  When the receiver 26 receives a performance end signal from the transmitter 18 of the karaoke apparatus 1 (S24), the advertisement selection module 27 determines that the performance in the karaoke apparatus 1 has ended and the karaoke player has been changed, and the player flag is changed. The player number 41 of the karaoke performer who has finished playing is updated to “0” (standby) (S25). Thereafter, when the performance is resumed in the karaoke apparatus 1, the processes from S13 to S25 are repeated.

Next, a series of operations in the karaoke cooperation system 100 of the present invention will be described.
In the karaoke apparatus 2, when a karaoke performer selects a song to be played, the performance of the song is started. When the performance starts, the customer estimation module 17 estimates the customer layer information 34 of all karaoke performers based on the music-by-music weighting information 36 and the performer-by-player weighting information 37. In addition, the wireless microphone 40 inputs the voice of the karaoke performer who is playing to the performer identifying unit 31 as an audio signal. The player identification unit 31 is a player specific to a karaoke player for identifying whether the player is a karaoke player who has performed in the past or a karaoke player who performs for the first time from the voice of the karaoke player who is performing. The number 41 is generated. The estimated customer segment information 34 of all karaoke performers and the player identification information 33 including the performer number 41 of the karaoke performer who is performing are received from the transmitter 18 as receiver estimation information by the receiver 26 of the digital signage 2. Sent to.

When the receiver 26 of the digital signage 2 receives the player identification information 33 and the customer layer information 34 constituting the player estimation information transmitted from the transmitter 18, the receiver 26 outputs these information to the advertisement selection module 27. The advertisement selection module 27 distributes the customer layer information 34 of all karaoke performers to the customer layer information determination unit 50, and the player identification information 33 of the karaoke performer currently performing to the performance status determination unit 51. The performance status determination unit 51 detects the player number 41 from the player identification information 33 received by the receiver 26. Further, the performance status determination unit 51 performs a player flag from the player number 41 included in the player identification information 33, with the customer corresponding to this player number as a karaoke player who is playing and other customers as standby players. 30 performance statuses are updated and set.
When the reproduction of the advertisement currently reproduced by the digital signage 2 is completed, the advertisement selection module 27 extracts the number of all karaoke performers from the performer flag 30. Here, when there are two or more karaoke performers, the player number 41 of the karaoke performer waiting for performance is detected, and the customer segment information corresponding to the karaoke performer waiting for performance is detected by the customer segment information determination unit 50. To decide. Further, the advertisement selection unit 52 determines the advertisement number to be reproduced as the advertisement number 207 in which the customer layer information of the karaoke performer waiting for performance matches the user layer 39 of the advertisement management table 35. When there is one or less karaoke performers in the performer flag 30, the advertisement selection module 27 randomly selects an advertisement to be reproduced from advertisements for customers registered in the advertisement management table 35. The advertisement selected by the advertisement selection module 27 is displayed and reproduced on the signage display device 24 and the signage sound device 25.

  Next, a specific example of the advertisement selection method in the karaoke cooperation system 100 of the present invention will be described. In FIG. 11, it is assumed that the karaoke performer visits the karaoke store with performer A and performer B. Performer A starts singing first, and performer B is waiting to perform singing next to performer A. Since the karaoke apparatus 1 is in an initial state when visiting the store, all the player flags 30 are reset. When performer A registers music in karaoke apparatus 1 in this state, a performance start signal is transmitted from karaoke apparatus 1 to digital signage 2, and performer number 30 corresponds to performer number 41 = “1”. Performer presence / absence = “1” (performer present) and performance status = “1” (performing) are set. Further, since no information regarding the performer B is set, there is only one registrant as a karaoke performer at the present time. As a result, it is determined that there is no karaoke player waiting for the performance of the advertisement to be played back, and an arbitrary advertisement is selected from the advertisement information database 28 in the advertisement 1 (random). When the singing of the performer A is completed, a performance end signal is transmitted from the karaoke apparatus 1 to the digital signage 2, the performance status in the performer flag 30 of the performer A becomes “standby”, and the customer estimation regarding the performer A Information (player identification information and estimated customer demographic information) is confirmed. When the advertisement 1 is completely reproduced, the advertisement selection module 27 refers to the performer flag 30, and at this point, it is known that the performer A is waiting and the performer B is performing. Select and play advertisement 2 that matches the layer. When the singing of the performer B is completed, the performer flag 30 of the performer B becomes “standby” and customer estimation information regarding the performer B is determined. When the advertisement 2 is completely reproduced, the player A is singing and the player B is waiting, so the advertisement of the advertisement 3 corresponding to the sex and age group of the player B is reproduced.

  The configuration of the digital signage 2 may be shared with the karaoke apparatus 1. For example, when the karaoke device 1 and the digital signage 2 are arranged at a short distance such that they are adjacent to each other, the signage display device 24 is the same as the karaoke display device 14, that is, displays karaoke music information and advertisement on the same display device. It is possible to share with others.

  Furthermore, the digital signage 2 does not necessarily have to be a dedicated machine specialized for the signage function, and may have other functions other than the signage, such as an application program. Also, a browser function for browsing a Web page, a function of a self-order terminal of a food and drink ordering system in a karaoke store, a function of accessing a karaoke database and searching for music, and the like may be installed.

  As described above, the karaoke apparatus 1 in the karaoke linkage system 100 according to the first embodiment has the player identification unit 31 and the customer segment estimation unit 32, and the player identification unit 31 and the customer segment estimation unit 32 include the player identification unit 31 and the customer segment estimation unit 32. Then, the player identification information 33 and customer group information 34 of the karaoke player who is currently playing are estimated. Further, the digital signage 2 in the karaoke cooperation system 100 of the first embodiment includes a performance status determination unit 51, a customer segment information determination unit 50, an advertisement selection unit 52, and an advertisement playback unit 53. The customer layer information determination unit 50 and the advertisement selection unit 52 select an advertisement corresponding to the customer layer information of the karaoke performer waiting for performance, and the advertisement reproduction unit 53 reproduces the advertisement. With such a configuration, an advertisement suitable for a karaoke performer waiting for performance can be reproduced, and a karaoke linkage system with a high advertising appeal effect can be obtained.

Further, the player identification unit 31 identifies the karaoke performer who is performing using the voice of the karaoke performer who is performing, and the karaoke performer waiting for the performance is accurately determined from the information unique to the karaoke performer. Since it can be recognized well, it is possible to accurately determine the customer segment information of karaoke performers waiting for performance.
Embodiment 2. FIG.

  A digital signage system linked to the karaoke apparatus according to Embodiment 2 of the present invention will be described below with reference to FIG. 12, the same reference numerals as those in FIG. 1 denote the same or corresponding parts. In the player identification part 31 in this Embodiment 2, it replaces with the voice information of the karaoke player of Embodiment 1, and recognizes a karaoke player using face information of a karaoke player. In the figure, a camera module 401 is connected to the performer identification unit 31 via the user interface 12, and is provided in the karaoke display device 14, for example, so that the karaoke performer can confirm the lyrics of the music during the karaoke performance. When the karaoke display device 11 is viewed in order to confirm the subtitles of the lyrics displayed on the karaoke display device 14, the face of the karaoke player who is performing can be photographed. Face image information in the camera module 401 installed in this way is input to the position information extraction unit 402 via the user interface 12.

  The position information extraction unit 402 extracts the size and position information of face components such as eyes, mouth, face outlines, and wrinkles from the face image information, and positions the position information of each face component. The information is recorded in the information recording unit 403. The position information recording unit 403 records position information of face components in pairs with a player number 41 generated by an arbitrary numerical value N (N is a natural number). For example, when no information is described in the position information recording unit 403 as an initial state, when the face information is input from the position information extraction unit 402, the karaoke control apparatus 10 The position information is detected from the information and recorded in the position information recording unit 403 as the player number = “1”. When face information different from the player number = 1 is input to the position information extraction unit 402, the karaoke control apparatus 10 records the position information as the player number = 2 in the position information recording unit 403. Thereafter, when position information that is not recorded in the position information recording unit 403 is detected by the comparison of the position information comparison unit 404, the position information is recorded in the position information recording unit 403 as a pair with a new player number. . The position information comparison unit 404 compares the position information of the constituent elements of the face from the position information extraction unit 402 with the position information of the constituent elements of the position information recording unit 403, and determines the player number corresponding to the matched position information. The player identification information 33 including it is output.

  In the above description, the case where the camera module 401 is provided together with the karaoke display device 14 has been described. However, the camera module 401 is not necessarily provided together with the karaoke display device 14, for example, at a remote position such as a ceiling or a wall. May be. In addition, when a performance is performed by a plurality of people, if the camera module 401 is fixed at a position where the faces of all the karaoke performers who are performing can be photographed, the faces of all the karaoke performers who are performing simultaneously from a single photographed image. Since information can be obtained, the player identification information 33 can be obtained even when there are a plurality of karaoke performers as in the case of one karaoke performer.

  In the karaoke cooperation system 100 according to the second embodiment, the camera module 401 captures the face information of the karaoke performer who is performing the karaoke performance, and the face information is used to identify the karaoke performer who is performing. Even when there are a plurality of karaoke performers during a karaoke performance, face information of all karaoke performers during the karaoke performance can be obtained from the photographed face images. As a result, since the karaoke player who is performing can be recognized with high accuracy, the karaoke player who is waiting for the performance can be specified more accurately.

    DESCRIPTION OF SYMBOLS 1 Karaoke apparatus, 2 Digital signage, 17 Customer estimation module, 21 Storage apparatus, 24 Signage display apparatus, 25 Signage sound apparatus, 27 Advertisement selection module, 30 Performer flag, 31 Performer identification part, 32 Customer layer estimation part, 33 Performer identification information, 34 customer layer information, 35 advertisement management table, 50 customer layer information determination unit, 51 performance status determination unit, 52 advertisement selection unit, 53 advertisement playback unit, 100 karaoke linkage system.

Claims (12)

A customer demographic estimation unit that estimates customer demographic information of a karaoke performer from a musical piece to which customer demographic information has been added,
A player identification unit for generating player identification information for identifying a karaoke player performing the music;
A performance status discriminating unit for discriminating a performance status of whether a karaoke performer is performing or waiting for performance using the performer identification information;
A customer layer information determination unit for determining customer layer information of a karaoke performer waiting for performance from the performance status and the customer layer information;
An advertisement selection unit for selecting an advertisement from customer group information of the karaoke performers waiting for the performance;
An advertisement reproducing unit for reproducing the advertisement selected by the advertisement selecting unit;
Karaoke system with The karaoke cooperation system according to claim 1, wherein the player identification unit generates player identification information using voice information of a karaoke player who is performing. The karaoke cooperation system according to claim 1, wherein the player identification unit generates player identification information using face information of a karaoke player who is playing. The customer layer estimation unit calculates individual weighting information for each performer from customer layer information by music composed of weighting information indicating a music player's customer layer, and estimates customer layer information of the karaoke player. The karaoke cooperation system according to any one of claims 1 to 3. The advertisement selection unit has an advertisement management table in which customer group information of a karaoke performer and identification information for specifying an advertisement are stored in a pair, and the customer group information of the advertisement management table and the customer group information determination The karaoke cooperation system according to any one of claims 1 to 4, wherein an advertisement is selected using the identification information when the customer layer information determined by the section matches. An advertisement selection method in a karaoke linkage system,
Customer demographic estimation means for estimating customer demographic information of karaoke performers from music to which customer demographic information is added according to music;
Player identification means for generating player identification information for identifying a karaoke player performing the music;
Using the player identification information, performance status determination means for determining the performance status of whether the karaoke player is playing or waiting for performance,
Customer layer information determining means for determining customer layer information of a karaoke performer waiting for performance from the performance status and the customer layer information;
An advertisement selecting means for selecting an advertisement from customer group information of the karaoke performer waiting for the performance;
Ad selection method with 7. The advertisement selection method according to claim 6, wherein the player identification means generates player identification information using voice information of a karaoke player who is performing. 7. The advertisement selection method according to claim 6, wherein the player identification means generates player identification information using face information of a karaoke player who is playing. The customer layer estimation means calculates the weight information of each performer from the customer layer information by music composed of the weight information indicating the customer layer of the music performer, and estimates the customer layer information of the karaoke performer. The advertisement selection method according to any one of claims 6 to 8, wherein the advertisement selection method is characterized. The advertisement selection means has an advertisement management table in which a customer group information of a karaoke performer and identification information for specifying an advertisement are stored in a pair, and the customer group information of the advertisement management table and the customer group information determination The advertisement selection method according to any one of claims 6 to 9, wherein an advertisement is selected using the identification information when the customer segment information determined by the section matches. A performance status discriminating unit for discriminating a performance status of whether the karaoke performer is performing or waiting for performance using the player identification information for identifying the karaoke performer;
A customer segment information determination unit for determining customer segment information of a karaoke performer who is waiting for performance from the performance status and customer segment information of the karaoke performer,
An advertisement selection unit for selecting an advertisement from customer group information of the karaoke performers waiting for the performance;
An advertisement reproducing unit for reproducing the advertisement selected by the advertisement selecting unit;
Digital signage with The advertisement selection unit has an advertisement management table in which a pair of customer information of a karaoke performer and identification information for specifying an advertisement is stored, and the customer group information of the advertisement management table and the customer group information determination unit The digital signage according to claim 11, wherein an advertisement is selected using the identification information when the customer segment information determined by the method matches.

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