JP5814197B2 - Cooperation when outputting video and audio advertisements with digital signage near karaoke equipment - Google Patents

Description

  The present invention relates to a control technology for linking both when a video / audio advertisement is output with digital signage in the vicinity of a karaoke apparatus.

  In the invention described in Japanese Patent No. 4,137,753, advertising images such as music products and concerts are flown by digital signage near the karaoke apparatus. The karaoke device of the present invention and digital signage constitute a system that cooperates, and when the advertising video cannot be output by digital signage due to some circumstances, the advertising video is output using the karaoke display device between the songs of the karaoke device. It has become.

  In the system consisting of the above karaoke equipment and digital signage, the advertisement is only a video expression without sound because the sound of the advertisement is not suitable for the place to enjoy karaoke, and the digital signage includes an acoustic device. It wasn't. However, advertisements with only video expressions have clearly limited appeal, and the above system has not spread because the advertising effect is low.

  Recently, various types of digital signage have been used in various environments, and many digital signage have come to be seen on a daily basis. Some of the digital signage I often see are with or without sound. From the standpoint of viewing advertisements using digital signage, it can be seen that advertisements that are a combination of video and audio are more appealing than advertisements that only have video expression without sound.

  Therefore, the inventor created the present invention because he wanted to use video signage and audio advertisements at digital karaoke venues.

  The system according to the present invention is a system in which a karaoke apparatus and digital signage cooperate. Digital signage is work attribute information that distinguishes whether each advertising work stored in the storage device is an advertising work with sound expressed by video and audio or an advertising work without sound expressed only by video. When karaoke performance is started by the karaoke device during the reproduction of the advertisement work with sound, the reproduction of the advertisement work is stopped, and the advertisement work without sound is selected from the storage device and reproduced. In addition, when the karaoke performance is finished during the reproduction of the advertisement work without sound, the reproduction of the advertisement work is stopped, or the advertisement work with sound is selected from the storage device after playing the advertisement work to the end. Reproduce.

System configuration consisting of karaoke equipment and digital signage

BEST MODE FOR CARRYING OUT THE INVENTION

=== Outline of Karaoke Equipment ===
The basic configuration of the karaoke apparatus constituting the system of the present invention may be almost the same as that of a well-known and conventional karaoke apparatus, and only a few configurations need be added to implement the present invention. Therefore, it is a necessary minimum description about the well-known and common technique of a karaoke apparatus.

  In FIG. 1, a karaoke control device 10 is, for example, a computer equivalent to a personal computer, and supervises overall control and data processing of the karaoke device. The storage device 11 includes a hard disk device and stores programs, databases, various data, and the like.

  The user interface 12 is a functional element that displays various types of information to the user under the control of the control device 10 and receives input of information from the user. The user interface 12 is a tablet computer that handles an operation panel, a remote controller, and a karaoke index database (electronic table of contents). And so on). The communication interface 13 enables communication with a karaoke host device or a karaoke database server through the Internet or VPN.

  The karaoke display device 14 displays karaoke video works and lyric subtitles during karaoke performance according to the control of the control device 10, displays videos such as various guidance information between songs, and the user interface 12. It also shares part of the information display function. The karaoke sound device 15 generates karaoke accompaniment music under the control of the control device 10, mixes the singing voice signal from the wireless microphone receiver 16 with the accompaniment music, and outputs the sound from the speaker.

=== Overview of Digital Signage ===
The digital signage constituting the system of the present invention is a digital signage installed in the vicinity of a karaoke apparatus in a karaoke shop. The configuration of digital signage is also shown in FIG. Digital signage is a computer application product equivalent to a personal computer, typically a tablet computer such as a digital photo frame with a screen of about 10 to 15 inches, or a display integrated with a slightly larger screen of about 20 inches. It is a device in the form of a personal computer.

  In FIG. 1, a signage control device 20 is a computer that performs overall control of digital signage. The storage device 21 includes a hard disk device and stores programs, databases, various data, and the like. The user interface 22 is a functional element that displays various types of information to the user under the control of the control device 20 and receives input of information from the user, and typically includes a touch panel such as a tablet computer. A general keyboard or mouse may be included.

  The communication interface 23 enables communication with the advertisement management server through the Internet or VPN. Moreover, you may provide the function which enables communication with a karaoke host apparatus or a karaoke database server via the internet or VPN.

  The signage display device 24 includes a liquid crystal display panel as described above for displaying advertisements. The signage sound device 25 is a device that amplifies a sound signal and emits sound from a speaker when reproducing an advertisement with sound. The signage sound device 25 includes an electronic volume circuit, and an output sound volume level emitted from the sound device 25 is variably set under the control of the control device 20.

  The advertisement works to be played back by digital signage are moving image files with animation and animation files or slide show format files converted into digital data in a known format such as MPEG files, ASF files, or MOV files. However, it does not exclude the inclusion of advertising works with only video expression without sound.

  A group of advertisement works handled by digital signage is stored in the storage device 21 as a database. The control device 20 sequentially selects and reproduces one work from the advertisement work group according to some preset algorithm, and outputs video and audio. Such an algorithm may be set in the form of a time schedule. Such a time schedule may be set by the user and stored in the storage device 21. Alternatively, a time schedule may be created by an advertisement distribution provider and stored in an advertisement management server, and digital signage may download time schedule information from the advertisement management server.

  The digital signage can communicate with an advertisement management server on the Internet, download advertisement works stored in a database on the server, and store them in the database of the storage device 21. It is also possible to download and play advertisement works from the server by streaming. Furthermore, it is also possible to use a method in which most advertisement reproduction operations in digital signage are entrusted to an advertisement management server, and advertisement works are sequentially reproduced in digital signage under the control of the management server.

=== Advertisement database ===
As is clear from the above description, a database in which advertising works that can be played back by digital signage are constructed in one or both of the digital signage storage device 21 and the advertisement management server on the Internet. The digital signage has index information of the advertisement work database in order to access the advertisement work database and extract an arbitrary advertisement work. The index information includes the following information for each advertising work.
● Work number / Presence / absence of audio / Play time / Data format / Advertiser identification information / Product identification information

  In the configuration of the index information described above, the “work number” includes information that can identify the advertisement work and the location of the work data. “Presence / absence of audio” is information for distinguishing whether the advertising work is an advertising work with sound expressed by video and sound or an advertising work without sound expressed only by video. “Playback time” and “data format” have the meanings as they are. “Advertiser identification information” is information that identifies an advertiser. “Product identification information” is information for specifying an advertisement target product.

=== Coordination of karaoke equipment and digital signage ===
The system according to the present invention is a system in which a karaoke apparatus and digital signage cooperate. Digital signage uses work attribute information to distinguish whether each advertising work stored in the database is an advertising work with sound expressed with video and audio or an advertising work without sound expressed only with video. When the karaoke device starts the karaoke performance during the reproduction of the advertisement work with sound, the reproduction of the advertisement work is stopped, and the advertisement work without sound is selected from the database and reproduced. Also, when the karaoke performance is finished during the playback of the advertising work without sound, the playback of the advertising work is stopped, or the advertising work with sound is selected from the database and played after the advertising work is played to the end. .

  In order to realize this cooperation, the karaoke control device 10 generates a first signal at the start of the performance of the karaoke song in association with a control sequence for sequentially performing the requested songs registered in the queue. A second signal is generated at the end of the performance of the station, and the first signal and the second signal are transmitted from the transmitter 17. On the other hand, the digital signage includes a receiver 26 that receives the first signal and the second signal transmitted from the transmitter 17. For communication between the transmitter 17 and the receiver 26, a well-known and commonly used wireless communication technique may be adopted, and in some cases, wired communication may be used. The communication path between these may be a bidirectional communication path.

  When the signage control device 20 receives the first signal at the receiver 26 during the reproduction of the advertising work with sound, the signage control device 20 stops the reproduction of the advertising work and selects the soundless advertising work from the storage device 21 (advertisement work database). And play it. When switching the works to be reproduced in this way, if there is a voiceless advertising work having the same “product identification information” as the pre-switching work, it is selected. If not, if there is a voiceless advertising work with the same “advertiser identification information” as the pre-switching work, it is selected. By doing so, even if the karaoke performance is started, the same target product of the advertisement work with sound up to that point or the advertisement work without sound of the same advertiser is reproduced, so that the uncomfortable feeling is reduced.

  When the signage control device 20 receives the second signal at the receiver 26 during the reproduction of the advertising work without sound, the signage control device 20 stops the reproduction of the advertising work, or after reproducing the advertising work to the end, the storage device 21 Select and play advertisement works with audio from (Advertisement Database). When executing this process, it is determined whether to stop the playback of the advertising work or to play the work to the end based on the non-playing time of the soundless advertising work being played when the second signal is received. To do. That is, the unreproduced time can be determined based on the “reproduction time” of the index information of the work being reproduced and the elapsed time since the work was reproduced. If the unplayed time is shorter than a predetermined time (for example, 3 seconds) set in advance, the work is played to the end, and if not, the process ends and switching is executed. In this way, the discontinuity and discomfort caused by switching the works are minimized. The work selection process using “product identification information” and “advertiser identification information” is performed in the same manner as described above.

=== Effect of Invention ===
By cooperating as described above, advertising works with audio in the video are played by digital signage during the period when karaoke performance is not performed, so the advertising appeal effect for people who are around the karaoke device Becomes larger. However, when the karaoke performance is started, the digital signage sound will not be heard (because it will be inaudible), so it will not be an obstacle for those who sing or listen to karaoke.

=== Other Embodiments ===
In recent karaoke devices, the time between songs can be made extremely small by the advancement of digital technology. In other words, the performance of the next song registered in the queue can be started in almost no time after the performance of the requested song. Therefore, even if this invention is applied and an advertisement work with sound is played back with digital signage at the time between songs, there is a chance of playing an advertisement with sound in a situation where multiple songs are always registered in the queue. It will decrease. Therefore, in the karaoke controller 20, a program is configured so that the time between songs can be variably set by the user interface 21, and even if a plurality of requested songs are registered in the queue, they are set at least between the performance end and the performance start. Set the time between songs to the non-playing state.

  In the above embodiments, the digital signage does not have to be a dedicated signage machine, and may have functions (application programs) other than the signage. For example, it is equipped with appropriate functions in addition to signage, such as a browser function for browsing web pages, a function of a self-order terminal of a food ordering system in a karaoke store, and a function of accessing a karaoke database to search for music. Good.

=== Specific Items of Invention ===
As is apparent from the above description, the core of the present invention can be grasped as a system specified by the following items (1) to (9).
(1) The system is composed of a karaoke device and digital signage installed in the vicinity thereof. (2) The karaoke device sequentially processes the requested songs registered in the queue and performs karaoke accompaniment music by the karaoke sound device. (3) The digital signage reproduces the advertisement work selected by a predetermined algorithm from the advertisement works stored in the storage device, and outputs the karaoke video including lyrics subtitles by the karaoke display device. The advertisement video is output from the signage display device, and the advertisement sound is output from the signage sound device when the reproduced advertisement product has a sound. (4) The digital signage stores each advertisement product stored in the storage device. Is an advertising work with audio expressed in video and audio, or expressed only in video (5) The karaoke apparatus transmits a first signal at the start of the performance of the karaoke song and transmits a second signal at the end of the performance of the karaoke song. (7) The digital signage includes receiving means for receiving the first signal and the second signal transmitted from the karaoke apparatus. (8) The digital signage is playing an advertising work with sound. When the first signal is received, the reproduction of the advertising work is stopped, and the audio-less advertising work is selected and reproduced from the storage device. (9) When the second signal is received, the playback of the advertisement work is stopped, or the advertisement work with sound is selected from the storage device after the advertisement work is played to the end. It is played in

Claims (9)

A system specified by the following items (1) to (9).
(1) The system consists of a karaoke device and digital signage installed in the vicinity thereof (2) The karaoke device sequentially processes the requested songs registered in the queue, and the karaoke sound device plays karaoke accompaniment music. (3) The digital signage reproduces the advertisement work selected by a predetermined algorithm from the advertisement works stored in the storage device, The advertisement video is output from the signage display device, and the advertisement sound is output from the signage sound device when the reproduced advertisement product is accompanied by sound. Is an advertising work with audio expressed in video and audio, or expressed only in video (5) The karaoke apparatus transmits a first signal at the start of the performance of the karaoke song and transmits a second signal at the end of the performance of the karaoke song. (7) The digital signage includes receiving means for receiving the first signal and the second signal transmitted from the karaoke apparatus. (8) The digital signage is playing an advertising work with sound. When the first signal is received, the reproduction of the advertising work is stopped, and the audio-less advertising work is selected and reproduced from the storage device. (9) When the second signal is received, the playback of the advertisement work is stopped, or the advertisement work with sound is selected from the storage device after the advertisement work is played to the end. It is played in The storage device is a storage device of an advertisement management server on the Internet,
The system according to claim 1, wherein the digital signage communicates with the advertisement management server to download the advertisement work. When the digital signage receives the second signal during the reproduction of the advertising work without sound, the digital signage stops the reproduction of the advertising work or plays the work to the end based on the non-playing time of the advertising work. The system of claim 1. The work attribute information attached to each advertising work has origin information about the origin of each advertising work,
The system according to claim 1, wherein the digital signage selects a video work to be switched based on the origin information when switching an advertising work to be reproduced in response to reception of the first signal or the second signal. The origin information is advertiser identification information that identifies an advertiser,
The system according to claim 4, wherein the digital signage selects an advertisement work having the same advertiser identification information as a video work to be switched. The origin information is product identification information that identifies a product to be advertised,
The system according to claim 4, wherein the digital signage selects advertisement works having the same product identification information as the video works to be switched. The system according to claim 1, wherein the digital signage communicates with the advertisement management server and downloads time schedule information for reproducing a plurality of advertisement works. The karaoke device has setting means that can variably set the time between songs, and even if a plurality of requested songs are registered in the queue, at least the time between songs set between the end of performance and the start of performance is not played. The system according to claim 1.   Digital signage which comprises the system in any one of Claims 1-8.

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