JP6073349B2 - 広告キャンペーンの生成 - Google Patents

広告キャンペーンの生成 Download PDF

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JP6073349B2
JP6073349B2 JP2014541334A JP2014541334A JP6073349B2 JP 6073349 B2 JP6073349 B2 JP 6073349B2 JP 2014541334 A JP2014541334 A JP 2014541334A JP 2014541334 A JP2014541334 A JP 2014541334A JP 6073349 B2 JP6073349 B2 JP 6073349B2
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JP2015521301A5 (enExample
JP2015521301A (ja
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シュリカント・ベルワディ
ヴィニート・グプタ
マイケル・ロゼット
プラナフ・ティワリ
ジャガンナサン・ラクスミ・ナラシムハン
シュミット・サンガイ
ダスティン・ジャクソン
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
JP2014541334A 2011-11-11 2012-11-09 広告キャンペーンの生成 Active JP6073349B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/294,827 2011-11-11
US13/294,827 US20130132209A1 (en) 2011-11-11 2011-11-11 Generating an advertising campaign
PCT/US2012/064486 WO2013071135A2 (en) 2011-11-11 2012-11-09 Generating an advertising campaign

Related Child Applications (1)

Application Number Title Priority Date Filing Date
JP2017000074A Division JP6343035B2 (ja) 2011-11-11 2017-01-04 広告キャンペーンの生成

Publications (3)

Publication Number Publication Date
JP2015521301A JP2015521301A (ja) 2015-07-27
JP2015521301A5 JP2015521301A5 (enExample) 2015-12-24
JP6073349B2 true JP6073349B2 (ja) 2017-02-01

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Family Applications (2)

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JP2014541334A Active JP6073349B2 (ja) 2011-11-11 2012-11-09 広告キャンペーンの生成
JP2017000074A Active JP6343035B2 (ja) 2011-11-11 2017-01-04 広告キャンペーンの生成

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JP2017000074A Active JP6343035B2 (ja) 2011-11-11 2017-01-04 広告キャンペーンの生成

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US (1) US20130132209A1 (enExample)
JP (2) JP6073349B2 (enExample)
KR (1) KR101936362B1 (enExample)
AU (1) AU2012335134A1 (enExample)
WO (1) WO2013071135A2 (enExample)

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US9922344B1 (en) 2012-02-24 2018-03-20 Google Llc Serving advertisements based on partial queries
US9158857B2 (en) * 2012-06-05 2015-10-13 Google Inc. Identifying landing pages for images
WO2015066891A1 (en) * 2013-11-08 2015-05-14 Google Inc. Systems and methods for extracting and generating images for display content
CN106462559B (zh) * 2014-02-07 2019-10-15 谷歌有限责任公司 任意大小内容项生成
JP6196189B2 (ja) * 2014-06-30 2017-09-13 ヤフー株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
WO2016061732A1 (en) * 2014-10-20 2016-04-28 Google Inc. Arbitrary size content item generation
US11403309B2 (en) * 2014-11-05 2022-08-02 Adobe Inc. Generating segments based on intelligent sequential data
US11436297B2 (en) * 2016-05-18 2022-09-06 Longtail Ux Pty Ltd Landing page generation
US10817654B2 (en) 2018-11-27 2020-10-27 Snap-On Incorporated Method and system for modifying web page based on tags associated with content file
CN111324817B (zh) * 2020-03-13 2023-06-23 上海携程商务有限公司 住宿广告关键词生成方法、系统、设备及存储介质
WO2022170426A1 (en) * 2021-02-10 2022-08-18 Deltaoverc Inc. Systems and methods for generating a change campaign and visualizing user change data
JP7185714B2 (ja) * 2021-03-10 2022-12-07 楽天グループ株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
JP7381106B2 (ja) * 2021-08-26 2023-11-15 株式会社unknown 情報処理装置およびプログラム
WO2024158405A1 (en) * 2023-01-23 2024-08-02 Google Llc Automatically restructuring search campaigns

Family Cites Families (21)

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US7225182B2 (en) * 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
US20070118803A1 (en) * 2000-05-08 2007-05-24 Walker Jay S Products and processes for providing one or more links in an electronic file that is presented to a user
US7003516B2 (en) * 2002-07-03 2006-02-21 Word Data Corp. Text representation and method
US8676830B2 (en) * 2004-03-04 2014-03-18 Yahoo! Inc. Keyword recommendation for internet search engines
JP2006079454A (ja) * 2004-09-10 2006-03-23 Fujitsu Ltd 検索キーワード分析方法、検索キーワード分析プログラムおよび検索キーワード分析装置
US20060149625A1 (en) * 2004-12-30 2006-07-06 Ross Koningstein Suggesting and/or providing targeting information for advertisements
JP2006323517A (ja) * 2005-05-17 2006-11-30 Mitsubishi Electric Corp テキスト分類装置およびプログラム
IL172551A0 (en) * 2005-12-13 2006-04-10 Grois Dan Method for assigning one or more categorized scores to each document over a data network
US7831586B2 (en) * 2006-06-09 2010-11-09 Ebay Inc. System and method for application programming interfaces for keyword extraction and contextual advertisement generation
KR100851041B1 (ko) * 2006-11-08 2008-08-12 엔에이치엔(주) 유알엘 입력을 통한 광고 키워드 추천 방법 및 그 시스템
US20080140506A1 (en) * 2006-12-08 2008-06-12 The Procter & Gamble Corporation Systems and methods for the identification, recruitment, and enrollment of influential members of social groups
KR100893273B1 (ko) * 2007-05-04 2009-04-17 엔에이치엔(주) 키워드 비교를 이용한 광고 검수 방법 및 시스템
KR100910521B1 (ko) * 2007-08-14 2009-07-31 엔에이치엔비즈니스플랫폼 주식회사 광고 키워드 제안 방법 및 그 시스템
US20090299998A1 (en) * 2008-02-15 2009-12-03 Wordstream, Inc. Keyword discovery tools for populating a private keyword database
JP5576376B2 (ja) * 2008-08-28 2014-08-20 ネイバー ビジネス プラットフォーム コーポレーション 拡張キーワードプールを用いる検索方法およびシステム
US20110213655A1 (en) * 2009-01-24 2011-09-01 Kontera Technologies, Inc. Hybrid contextual advertising and related content analysis and display techniques
JP5430989B2 (ja) * 2009-03-23 2014-03-05 株式会社東芝 オントロジー生成装置、及び方法
JP4934169B2 (ja) * 2009-06-24 2012-05-16 ヤフー株式会社 カテゴリを対応付けする装置、方法、およびプログラム
JP5184464B2 (ja) * 2009-08-18 2013-04-17 日本電信電話株式会社 単語クラスタリング装置及び方法及びプログラム及びプログラムを格納した記録媒体
JP4637969B1 (ja) * 2009-12-31 2011-02-23 株式会社Taggy ウェブページの主意,およびユーザの嗜好を適切に把握して,最善の情報をリアルタイムに推奨する方法
US8612293B2 (en) * 2010-10-19 2013-12-17 Citizennet Inc. Generation of advertising targeting information based upon affinity information obtained from an online social network

Also Published As

Publication number Publication date
KR20140091591A (ko) 2014-07-21
US20130132209A1 (en) 2013-05-23
JP6343035B2 (ja) 2018-06-13
JP2015521301A (ja) 2015-07-27
KR101936362B1 (ko) 2019-01-08
WO2013071135A2 (en) 2013-05-16
WO2013071135A3 (en) 2015-06-25
JP2017076435A (ja) 2017-04-20
AU2012335134A1 (en) 2014-05-22

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