AU2012335134A1 - Generating an advertising campaign - Google Patents

Generating an advertising campaign Download PDF

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Publication number
AU2012335134A1
AU2012335134A1 AU2012335134A AU2012335134A AU2012335134A1 AU 2012335134 A1 AU2012335134 A1 AU 2012335134A1 AU 2012335134 A AU2012335134 A AU 2012335134A AU 2012335134 A AU2012335134 A AU 2012335134A AU 2012335134 A1 AU2012335134 A1 AU 2012335134A1
Authority
AU
Australia
Prior art keywords
classification
key
key terms
advertising
terms
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2012335134A
Other languages
English (en)
Inventor
Srikanth BELWADI
Vineet Gupta
Dustin JACKSON
Jagannathan Laxmi NARASIMHAN
Michael ROSETT
Sumit SANGHAI
Pranav Tiwari
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of AU2012335134A1 publication Critical patent/AU2012335134A1/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
AU2012335134A 2011-11-11 2012-11-09 Generating an advertising campaign Abandoned AU2012335134A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/294,827 US20130132209A1 (en) 2011-11-11 2011-11-11 Generating an advertising campaign
US13/294,827 2011-11-11
PCT/US2012/064486 WO2013071135A2 (en) 2011-11-11 2012-11-09 Generating an advertising campaign

Publications (1)

Publication Number Publication Date
AU2012335134A1 true AU2012335134A1 (en) 2014-05-22

Family

ID=47192232

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2012335134A Abandoned AU2012335134A1 (en) 2011-11-11 2012-11-09 Generating an advertising campaign

Country Status (5)

Country Link
US (1) US20130132209A1 (enExample)
JP (2) JP6073349B2 (enExample)
KR (1) KR101936362B1 (enExample)
AU (1) AU2012335134A1 (enExample)
WO (1) WO2013071135A2 (enExample)

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US9922344B1 (en) * 2012-02-24 2018-03-20 Google Llc Serving advertisements based on partial queries
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WO2015066891A1 (en) * 2013-11-08 2015-05-14 Google Inc. Systems and methods for extracting and generating images for display content
CN106462559B (zh) * 2014-02-07 2019-10-15 谷歌有限责任公司 任意大小内容项生成
JP6196189B2 (ja) * 2014-06-30 2017-09-13 ヤフー株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
CN106664463A (zh) * 2014-10-20 2017-05-10 谷歌公司 任意大小内容条目生成
US11403309B2 (en) * 2014-11-05 2022-08-02 Adobe Inc. Generating segments based on intelligent sequential data
WO2017197430A1 (en) * 2016-05-18 2017-11-23 Longtail Ux Pty Ltd Improvements in landing page generation
US10817654B2 (en) * 2018-11-27 2020-10-27 Snap-On Incorporated Method and system for modifying web page based on tags associated with content file
CN111324817B (zh) * 2020-03-13 2023-06-23 上海携程商务有限公司 住宿广告关键词生成方法、系统、设备及存储介质
WO2022170426A1 (en) * 2021-02-10 2022-08-18 Deltaoverc Inc. Systems and methods for generating a change campaign and visualizing user change data
JP7185714B2 (ja) * 2021-03-10 2022-12-07 楽天グループ株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
JP7381106B2 (ja) * 2021-08-26 2023-11-15 株式会社unknown 情報処理装置およびプログラム
US20250094503A1 (en) * 2023-01-23 2025-03-20 Google Llc Automatically restructuring search campaigns

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US7225182B2 (en) * 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
US20070118803A1 (en) * 2000-05-08 2007-05-24 Walker Jay S Products and processes for providing one or more links in an electronic file that is presented to a user
US7003516B2 (en) * 2002-07-03 2006-02-21 Word Data Corp. Text representation and method
US8676830B2 (en) * 2004-03-04 2014-03-18 Yahoo! Inc. Keyword recommendation for internet search engines
JP2006079454A (ja) * 2004-09-10 2006-03-23 Fujitsu Ltd 検索キーワード分析方法、検索キーワード分析プログラムおよび検索キーワード分析装置
US20060149625A1 (en) * 2004-12-30 2006-07-06 Ross Koningstein Suggesting and/or providing targeting information for advertisements
JP2006323517A (ja) * 2005-05-17 2006-11-30 Mitsubishi Electric Corp テキスト分類装置およびプログラム
IL172551A0 (en) * 2005-12-13 2006-04-10 Grois Dan Method for assigning one or more categorized scores to each document over a data network
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KR100851041B1 (ko) * 2006-11-08 2008-08-12 엔에이치엔(주) 유알엘 입력을 통한 광고 키워드 추천 방법 및 그 시스템
US20080140506A1 (en) * 2006-12-08 2008-06-12 The Procter & Gamble Corporation Systems and methods for the identification, recruitment, and enrollment of influential members of social groups
KR100893273B1 (ko) * 2007-05-04 2009-04-17 엔에이치엔(주) 키워드 비교를 이용한 광고 검수 방법 및 시스템
KR100910521B1 (ko) * 2007-08-14 2009-07-31 엔에이치엔비즈니스플랫폼 주식회사 광고 키워드 제안 방법 및 그 시스템
US20090299998A1 (en) * 2008-02-15 2009-12-03 Wordstream, Inc. Keyword discovery tools for populating a private keyword database
WO2010024628A2 (ko) * 2008-08-28 2010-03-04 엔에이치엔비지니스플랫폼 주식회사 확장 키워드 풀을 사용한 검색 방법 및 시스템
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JP4934169B2 (ja) * 2009-06-24 2012-05-16 ヤフー株式会社 カテゴリを対応付けする装置、方法、およびプログラム
JP5184464B2 (ja) * 2009-08-18 2013-04-17 日本電信電話株式会社 単語クラスタリング装置及び方法及びプログラム及びプログラムを格納した記録媒体
JP4637969B1 (ja) * 2009-12-31 2011-02-23 株式会社Taggy ウェブページの主意，およびユーザの嗜好を適切に把握して，最善の情報をリアルタイムに推奨する方法
US8612293B2 (en) * 2010-10-19 2013-12-17 Citizennet Inc. Generation of advertising targeting information based upon affinity information obtained from an online social network

Also Published As

Publication number Publication date
WO2013071135A3 (en) 2015-06-25
JP6073349B2 (ja) 2017-02-01
KR20140091591A (ko) 2014-07-21
US20130132209A1 (en) 2013-05-23
KR101936362B1 (ko) 2019-01-08
JP2017076435A (ja) 2017-04-20
WO2013071135A2 (en) 2013-05-16
JP6343035B2 (ja) 2018-06-13
JP2015521301A (ja) 2015-07-27

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Date Code Title Description
MK4 Application lapsed section 142(2)(d) - no continuation fee paid for the application