KR101936362B1 - 광고 캠페인 생성 - Google Patents

광고 캠페인 생성 Download PDF

Info

Publication number
KR101936362B1
KR101936362B1 KR1020147015893A KR20147015893A KR101936362B1 KR 101936362 B1 KR101936362 B1 KR 101936362B1 KR 1020147015893 A KR1020147015893 A KR 1020147015893A KR 20147015893 A KR20147015893 A KR 20147015893A KR 101936362 B1 KR101936362 B1 KR 101936362B1
Authority
KR
South Korea
Prior art keywords
key terms
terms
category
key
core
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
KR1020147015893A
Other languages
English (en)
Korean (ko)
Other versions
KR20140091591A (ko
Inventor
스리칸쓰 벨와디
비니트 구프타
마이클 로제트
프라나브 티와리
자간나탄 락스미 나라심한
수미트 상하이
두스틴 잭슨
Original Assignee
구글 엘엘씨
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 구글 엘엘씨 filed Critical 구글 엘엘씨
Publication of KR20140091591A publication Critical patent/KR20140091591A/ko
Application granted granted Critical
Publication of KR101936362B1 publication Critical patent/KR101936362B1/ko
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
KR1020147015893A 2011-11-11 2012-11-09 광고 캠페인 생성 Active KR101936362B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/294,827 US20130132209A1 (en) 2011-11-11 2011-11-11 Generating an advertising campaign
US13/294,827 2011-11-11
PCT/US2012/064486 WO2013071135A2 (en) 2011-11-11 2012-11-09 Generating an advertising campaign

Publications (2)

Publication Number Publication Date
KR20140091591A KR20140091591A (ko) 2014-07-21
KR101936362B1 true KR101936362B1 (ko) 2019-01-08

Family

ID=47192232

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020147015893A Active KR101936362B1 (ko) 2011-11-11 2012-11-09 광고 캠페인 생성

Country Status (5)

Country Link
US (1) US20130132209A1 (enExample)
JP (2) JP6073349B2 (enExample)
KR (1) KR101936362B1 (enExample)
AU (1) AU2012335134A1 (enExample)
WO (1) WO2013071135A2 (enExample)

Families Citing this family (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9922344B1 (en) * 2012-02-24 2018-03-20 Google Llc Serving advertisements based on partial queries
US9158857B2 (en) * 2012-06-05 2015-10-13 Google Inc. Identifying landing pages for images
WO2015066891A1 (en) * 2013-11-08 2015-05-14 Google Inc. Systems and methods for extracting and generating images for display content
CN106462559B (zh) * 2014-02-07 2019-10-15 谷歌有限责任公司 任意大小内容项生成
JP6196189B2 (ja) * 2014-06-30 2017-09-13 ヤフー株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
CN106664463A (zh) * 2014-10-20 2017-05-10 谷歌公司 任意大小内容条目生成
US11403309B2 (en) * 2014-11-05 2022-08-02 Adobe Inc. Generating segments based on intelligent sequential data
WO2017197430A1 (en) * 2016-05-18 2017-11-23 Longtail Ux Pty Ltd Improvements in landing page generation
US10817654B2 (en) * 2018-11-27 2020-10-27 Snap-On Incorporated Method and system for modifying web page based on tags associated with content file
CN111324817B (zh) * 2020-03-13 2023-06-23 上海携程商务有限公司 住宿广告关键词生成方法、系统、设备及存储介质
WO2022170426A1 (en) * 2021-02-10 2022-08-18 Deltaoverc Inc. Systems and methods for generating a change campaign and visualizing user change data
JP7185714B2 (ja) * 2021-03-10 2022-12-07 楽天グループ株式会社 広告配信装置、広告配信方法、及び広告配信プログラム
JP7381106B2 (ja) * 2021-08-26 2023-11-15 株式会社unknown 情報処理装置およびプログラム
US20250094503A1 (en) * 2023-01-23 2025-03-20 Google Llc Automatically restructuring search campaigns

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050198068A1 (en) * 2004-03-04 2005-09-08 Shouvick Mukherjee Keyword recommendation for internet search engines
US20070118803A1 (en) * 2000-05-08 2007-05-24 Walker Jay S Products and processes for providing one or more links in an electronic file that is presented to a user
US20110213655A1 (en) * 2009-01-24 2011-09-01 Kontera Technologies, Inc. Hybrid contextual advertising and related content analysis and display techniques

Family Cites Families (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7225182B2 (en) * 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
US7003516B2 (en) * 2002-07-03 2006-02-21 Word Data Corp. Text representation and method
JP2006079454A (ja) * 2004-09-10 2006-03-23 Fujitsu Ltd 検索キーワード分析方法、検索キーワード分析プログラムおよび検索キーワード分析装置
US20060149625A1 (en) * 2004-12-30 2006-07-06 Ross Koningstein Suggesting and/or providing targeting information for advertisements
JP2006323517A (ja) * 2005-05-17 2006-11-30 Mitsubishi Electric Corp テキスト分類装置およびプログラム
IL172551A0 (en) * 2005-12-13 2006-04-10 Grois Dan Method for assigning one or more categorized scores to each document over a data network
US7831586B2 (en) * 2006-06-09 2010-11-09 Ebay Inc. System and method for application programming interfaces for keyword extraction and contextual advertisement generation
KR100851041B1 (ko) * 2006-11-08 2008-08-12 엔에이치엔(주) 유알엘 입력을 통한 광고 키워드 추천 방법 및 그 시스템
US20080140506A1 (en) * 2006-12-08 2008-06-12 The Procter & Gamble Corporation Systems and methods for the identification, recruitment, and enrollment of influential members of social groups
KR100893273B1 (ko) * 2007-05-04 2009-04-17 엔에이치엔(주) 키워드 비교를 이용한 광고 검수 방법 및 시스템
KR100910521B1 (ko) * 2007-08-14 2009-07-31 엔에이치엔비즈니스플랫폼 주식회사 광고 키워드 제안 방법 및 그 시스템
US20090299998A1 (en) * 2008-02-15 2009-12-03 Wordstream, Inc. Keyword discovery tools for populating a private keyword database
WO2010024628A2 (ko) * 2008-08-28 2010-03-04 엔에이치엔비지니스플랫폼 주식회사 확장 키워드 풀을 사용한 검색 방법 및 시스템
JP5430989B2 (ja) * 2009-03-23 2014-03-05 株式会社東芝 オントロジー生成装置、及び方法
JP4934169B2 (ja) * 2009-06-24 2012-05-16 ヤフー株式会社 カテゴリを対応付けする装置、方法、およびプログラム
JP5184464B2 (ja) * 2009-08-18 2013-04-17 日本電信電話株式会社 単語クラスタリング装置及び方法及びプログラム及びプログラムを格納した記録媒体
JP4637969B1 (ja) * 2009-12-31 2011-02-23 株式会社Taggy ウェブページの主意,およびユーザの嗜好を適切に把握して,最善の情報をリアルタイムに推奨する方法
US8612293B2 (en) * 2010-10-19 2013-12-17 Citizennet Inc. Generation of advertising targeting information based upon affinity information obtained from an online social network

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070118803A1 (en) * 2000-05-08 2007-05-24 Walker Jay S Products and processes for providing one or more links in an electronic file that is presented to a user
US20050198068A1 (en) * 2004-03-04 2005-09-08 Shouvick Mukherjee Keyword recommendation for internet search engines
US20110213655A1 (en) * 2009-01-24 2011-09-01 Kontera Technologies, Inc. Hybrid contextual advertising and related content analysis and display techniques

Also Published As

Publication number Publication date
AU2012335134A1 (en) 2014-05-22
WO2013071135A3 (en) 2015-06-25
JP6073349B2 (ja) 2017-02-01
KR20140091591A (ko) 2014-07-21
US20130132209A1 (en) 2013-05-23
JP2017076435A (ja) 2017-04-20
WO2013071135A2 (en) 2013-05-16
JP6343035B2 (ja) 2018-06-13
JP2015521301A (ja) 2015-07-27

Similar Documents

Publication Publication Date Title
KR101936362B1 (ko) 광고 캠페인 생성
US7483894B2 (en) Methods and apparatus for entity search
US8768922B2 (en) Ad retrieval for user search on social network sites
US8041601B2 (en) System and method for automatically targeting web-based advertisements
TWI522942B (zh) 用戶收藏夾資料的處理方法與裝置、用戶收藏夾資料的搜尋方法與裝置、及用戶收藏夾系統
JP5661200B2 (ja) 検索情報の提供
US8271495B1 (en) System and method for automating categorization and aggregation of content from network sites
US10585927B1 (en) Determining a set of steps responsive to a how-to query
US20120158703A1 (en) Search lexicon expansion
US20170154116A1 (en) Method and system for recommending contents based on social network
CN102360358A (zh) 关键词推荐方法及系统
US20180060921A1 (en) Augmenting visible content of ad creatives based on documents associated with linked to destinations
CN105183733A (zh) 一种文本信息的匹配、业务对象的推送方法和装置
US9672269B2 (en) Method and system for automatically identifying related content to an electronic text
US20070266024A1 (en) Facilitated Search Systems and Methods for Domains
US9330071B1 (en) Tag merging
US20130339369A1 (en) Search Method and Apparatus
US9141713B1 (en) System and method for associating keywords with a web page
JP2019519840A (ja) ランディングページ生成の改良
CN105468649A (zh) 一种待展示对象匹配的判断方法及其装置
CN104281648B (zh) 基于维度标签的搜索结果多维度导航方法
US9223853B2 (en) Query expansion using add-on terms with assigned classifications
US8156073B1 (en) Item attribute generation using query and item data
Laclavík et al. Search query categorization at scale
Chaabna et al. Designing Ranking System for Chinese Product Search Engine Based on Customer Reviews

Legal Events

Date Code Title Description
PA0105 International application

Patent event date: 20140611

Patent event code: PA01051R01D

Comment text: International Patent Application

PG1501 Laying open of application
PA0201 Request for examination

Patent event code: PA02012R01D

Patent event date: 20170131

Comment text: Request for Examination of Application

E902 Notification of reason for refusal
PE0902 Notice of grounds for rejection

Comment text: Notification of reason for refusal

Patent event date: 20171030

Patent event code: PE09021S01D

E90F Notification of reason for final refusal
PE0902 Notice of grounds for rejection

Comment text: Final Notice of Reason for Refusal

Patent event date: 20180425

Patent event code: PE09021S02D

E701 Decision to grant or registration of patent right
PE0701 Decision of registration

Patent event code: PE07011S01D

Comment text: Decision to Grant Registration

Patent event date: 20181029

GRNT Written decision to grant
PR0701 Registration of establishment

Comment text: Registration of Establishment

Patent event date: 20190102

Patent event code: PR07011E01D

PR1002 Payment of registration fee

Payment date: 20190103

End annual number: 3

Start annual number: 1

PG1601 Publication of registration
PR1001 Payment of annual fee

Payment date: 20211222

Start annual number: 4

End annual number: 4

PR1001 Payment of annual fee

Payment date: 20221221

Start annual number: 5

End annual number: 5

PR1001 Payment of annual fee

Payment date: 20231220

Start annual number: 6

End annual number: 6

PR1001 Payment of annual fee

Payment date: 20241219

Start annual number: 7

End annual number: 7