KR101936362B1 - 광고 캠페인 생성 - Google Patents
광고 캠페인 생성 Download PDFInfo
- Publication number
- KR101936362B1 KR101936362B1 KR1020147015893A KR20147015893A KR101936362B1 KR 101936362 B1 KR101936362 B1 KR 101936362B1 KR 1020147015893 A KR1020147015893 A KR 1020147015893A KR 20147015893 A KR20147015893 A KR 20147015893A KR 101936362 B1 KR101936362 B1 KR 101936362B1
- Authority
- KR
- South Korea
- Prior art keywords
- key terms
- terms
- category
- key
- core
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US13/294,827 US20130132209A1 (en) | 2011-11-11 | 2011-11-11 | Generating an advertising campaign |
| US13/294,827 | 2011-11-11 | ||
| PCT/US2012/064486 WO2013071135A2 (en) | 2011-11-11 | 2012-11-09 | Generating an advertising campaign |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| KR20140091591A KR20140091591A (ko) | 2014-07-21 |
| KR101936362B1 true KR101936362B1 (ko) | 2019-01-08 |
Family
ID=47192232
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020147015893A Active KR101936362B1 (ko) | 2011-11-11 | 2012-11-09 | 광고 캠페인 생성 |
Country Status (5)
| Country | Link |
|---|---|
| US (1) | US20130132209A1 (enExample) |
| JP (2) | JP6073349B2 (enExample) |
| KR (1) | KR101936362B1 (enExample) |
| AU (1) | AU2012335134A1 (enExample) |
| WO (1) | WO2013071135A2 (enExample) |
Families Citing this family (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9922344B1 (en) * | 2012-02-24 | 2018-03-20 | Google Llc | Serving advertisements based on partial queries |
| US9158857B2 (en) * | 2012-06-05 | 2015-10-13 | Google Inc. | Identifying landing pages for images |
| WO2015066891A1 (en) * | 2013-11-08 | 2015-05-14 | Google Inc. | Systems and methods for extracting and generating images for display content |
| CN106462559B (zh) * | 2014-02-07 | 2019-10-15 | 谷歌有限责任公司 | 任意大小内容项生成 |
| JP6196189B2 (ja) * | 2014-06-30 | 2017-09-13 | ヤフー株式会社 | 広告配信装置、広告配信方法、及び広告配信プログラム |
| CN106664463A (zh) * | 2014-10-20 | 2017-05-10 | 谷歌公司 | 任意大小内容条目生成 |
| US11403309B2 (en) * | 2014-11-05 | 2022-08-02 | Adobe Inc. | Generating segments based on intelligent sequential data |
| WO2017197430A1 (en) * | 2016-05-18 | 2017-11-23 | Longtail Ux Pty Ltd | Improvements in landing page generation |
| US10817654B2 (en) * | 2018-11-27 | 2020-10-27 | Snap-On Incorporated | Method and system for modifying web page based on tags associated with content file |
| CN111324817B (zh) * | 2020-03-13 | 2023-06-23 | 上海携程商务有限公司 | 住宿广告关键词生成方法、系统、设备及存储介质 |
| WO2022170426A1 (en) * | 2021-02-10 | 2022-08-18 | Deltaoverc Inc. | Systems and methods for generating a change campaign and visualizing user change data |
| JP7185714B2 (ja) * | 2021-03-10 | 2022-12-07 | 楽天グループ株式会社 | 広告配信装置、広告配信方法、及び広告配信プログラム |
| JP7381106B2 (ja) * | 2021-08-26 | 2023-11-15 | 株式会社unknown | 情報処理装置およびプログラム |
| US20250094503A1 (en) * | 2023-01-23 | 2025-03-20 | Google Llc | Automatically restructuring search campaigns |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050198068A1 (en) * | 2004-03-04 | 2005-09-08 | Shouvick Mukherjee | Keyword recommendation for internet search engines |
| US20070118803A1 (en) * | 2000-05-08 | 2007-05-24 | Walker Jay S | Products and processes for providing one or more links in an electronic file that is presented to a user |
| US20110213655A1 (en) * | 2009-01-24 | 2011-09-01 | Kontera Technologies, Inc. | Hybrid contextual advertising and related content analysis and display techniques |
Family Cites Families (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7225182B2 (en) * | 1999-05-28 | 2007-05-29 | Overture Services, Inc. | Recommending search terms using collaborative filtering and web spidering |
| US7003516B2 (en) * | 2002-07-03 | 2006-02-21 | Word Data Corp. | Text representation and method |
| JP2006079454A (ja) * | 2004-09-10 | 2006-03-23 | Fujitsu Ltd | 検索キーワード分析方法、検索キーワード分析プログラムおよび検索キーワード分析装置 |
| US20060149625A1 (en) * | 2004-12-30 | 2006-07-06 | Ross Koningstein | Suggesting and/or providing targeting information for advertisements |
| JP2006323517A (ja) * | 2005-05-17 | 2006-11-30 | Mitsubishi Electric Corp | テキスト分類装置およびプログラム |
| IL172551A0 (en) * | 2005-12-13 | 2006-04-10 | Grois Dan | Method for assigning one or more categorized scores to each document over a data network |
| US7831586B2 (en) * | 2006-06-09 | 2010-11-09 | Ebay Inc. | System and method for application programming interfaces for keyword extraction and contextual advertisement generation |
| KR100851041B1 (ko) * | 2006-11-08 | 2008-08-12 | 엔에이치엔(주) | 유알엘 입력을 통한 광고 키워드 추천 방법 및 그 시스템 |
| US20080140506A1 (en) * | 2006-12-08 | 2008-06-12 | The Procter & Gamble Corporation | Systems and methods for the identification, recruitment, and enrollment of influential members of social groups |
| KR100893273B1 (ko) * | 2007-05-04 | 2009-04-17 | 엔에이치엔(주) | 키워드 비교를 이용한 광고 검수 방법 및 시스템 |
| KR100910521B1 (ko) * | 2007-08-14 | 2009-07-31 | 엔에이치엔비즈니스플랫폼 주식회사 | 광고 키워드 제안 방법 및 그 시스템 |
| US20090299998A1 (en) * | 2008-02-15 | 2009-12-03 | Wordstream, Inc. | Keyword discovery tools for populating a private keyword database |
| WO2010024628A2 (ko) * | 2008-08-28 | 2010-03-04 | 엔에이치엔비지니스플랫폼 주식회사 | 확장 키워드 풀을 사용한 검색 방법 및 시스템 |
| JP5430989B2 (ja) * | 2009-03-23 | 2014-03-05 | 株式会社東芝 | オントロジー生成装置、及び方法 |
| JP4934169B2 (ja) * | 2009-06-24 | 2012-05-16 | ヤフー株式会社 | カテゴリを対応付けする装置、方法、およびプログラム |
| JP5184464B2 (ja) * | 2009-08-18 | 2013-04-17 | 日本電信電話株式会社 | 単語クラスタリング装置及び方法及びプログラム及びプログラムを格納した記録媒体 |
| JP4637969B1 (ja) * | 2009-12-31 | 2011-02-23 | 株式会社Taggy | ウェブページの主意,およびユーザの嗜好を適切に把握して,最善の情報をリアルタイムに推奨する方法 |
| US8612293B2 (en) * | 2010-10-19 | 2013-12-17 | Citizennet Inc. | Generation of advertising targeting information based upon affinity information obtained from an online social network |
-
2011
- 2011-11-11 US US13/294,827 patent/US20130132209A1/en not_active Abandoned
-
2012
- 2012-11-09 KR KR1020147015893A patent/KR101936362B1/ko active Active
- 2012-11-09 WO PCT/US2012/064486 patent/WO2013071135A2/en not_active Ceased
- 2012-11-09 AU AU2012335134A patent/AU2012335134A1/en not_active Abandoned
- 2012-11-09 JP JP2014541334A patent/JP6073349B2/ja active Active
-
2017
- 2017-01-04 JP JP2017000074A patent/JP6343035B2/ja active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070118803A1 (en) * | 2000-05-08 | 2007-05-24 | Walker Jay S | Products and processes for providing one or more links in an electronic file that is presented to a user |
| US20050198068A1 (en) * | 2004-03-04 | 2005-09-08 | Shouvick Mukherjee | Keyword recommendation for internet search engines |
| US20110213655A1 (en) * | 2009-01-24 | 2011-09-01 | Kontera Technologies, Inc. | Hybrid contextual advertising and related content analysis and display techniques |
Also Published As
| Publication number | Publication date |
|---|---|
| AU2012335134A1 (en) | 2014-05-22 |
| WO2013071135A3 (en) | 2015-06-25 |
| JP6073349B2 (ja) | 2017-02-01 |
| KR20140091591A (ko) | 2014-07-21 |
| US20130132209A1 (en) | 2013-05-23 |
| JP2017076435A (ja) | 2017-04-20 |
| WO2013071135A2 (en) | 2013-05-16 |
| JP6343035B2 (ja) | 2018-06-13 |
| JP2015521301A (ja) | 2015-07-27 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PA0105 | International application |
Patent event date: 20140611 Patent event code: PA01051R01D Comment text: International Patent Application |
|
| PG1501 | Laying open of application | ||
| PA0201 | Request for examination |
Patent event code: PA02012R01D Patent event date: 20170131 Comment text: Request for Examination of Application |
|
| E902 | Notification of reason for refusal | ||
| PE0902 | Notice of grounds for rejection |
Comment text: Notification of reason for refusal Patent event date: 20171030 Patent event code: PE09021S01D |
|
| E90F | Notification of reason for final refusal | ||
| PE0902 | Notice of grounds for rejection |
Comment text: Final Notice of Reason for Refusal Patent event date: 20180425 Patent event code: PE09021S02D |
|
| E701 | Decision to grant or registration of patent right | ||
| PE0701 | Decision of registration |
Patent event code: PE07011S01D Comment text: Decision to Grant Registration Patent event date: 20181029 |
|
| GRNT | Written decision to grant | ||
| PR0701 | Registration of establishment |
Comment text: Registration of Establishment Patent event date: 20190102 Patent event code: PR07011E01D |
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| PR1002 | Payment of registration fee |
Payment date: 20190103 End annual number: 3 Start annual number: 1 |
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| PR1001 | Payment of annual fee |
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