JP5707588B2 - オンライン行動に基づくターゲットテレビ広告 - Google Patents

オンライン行動に基づくターゲットテレビ広告 Download PDF

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Publication number
JP5707588B2
JP5707588B2 JP2010541455A JP2010541455A JP5707588B2 JP 5707588 B2 JP5707588 B2 JP 5707588B2 JP 2010541455 A JP2010541455 A JP 2010541455A JP 2010541455 A JP2010541455 A JP 2010541455A JP 5707588 B2 JP5707588 B2 JP 5707588B2
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Prior art keywords
online
identification information
top box
user interface
interface device
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Japanese (ja)
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JP2011513803A (ja
JP2011513803A5 (enExample
Inventor
ロイ シュケディ
ロイ シュケディ
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Almondnet Inc
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Almondnet Inc
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First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=40800349&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=JP5707588(B2) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
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Publication of JP2011513803A5 publication Critical patent/JP2011513803A5/ja
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
JP2010541455A 2007-12-31 2008-10-23 オンライン行動に基づくターゲットテレビ広告 Active JP5707588B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/968,117 2007-12-31
US11/968,117 US8566164B2 (en) 2007-12-31 2007-12-31 Targeted online advertisements based on viewing or interacting with television advertisements
PCT/US2008/081037 WO2009088554A2 (en) 2007-12-31 2008-10-23 Targeted television advertisements based on online behavior

Publications (3)

Publication Number Publication Date
JP2011513803A JP2011513803A (ja) 2011-04-28
JP2011513803A5 JP2011513803A5 (enExample) 2014-10-02
JP5707588B2 true JP5707588B2 (ja) 2015-04-30

Family

ID=40800349

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2010541455A Active JP5707588B2 (ja) 2007-12-31 2008-10-23 オンライン行動に基づくターゲットテレビ広告

Country Status (9)

Country Link
US (7) US8566164B2 (enExample)
EP (1) EP2238755A4 (enExample)
JP (1) JP5707588B2 (enExample)
KR (1) KR101562685B1 (enExample)
CN (1) CN101911689B (enExample)
AU (1) AU2008347029B2 (enExample)
CA (1) CA2710774C (enExample)
IL (1) IL206660A (enExample)
WO (1) WO2009088554A2 (enExample)

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* Cited by examiner, † Cited by third party
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AU2008347029A1 (en) 2009-07-16
US12457388B2 (en) 2025-10-28
EP2238755A4 (en) 2012-12-19
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US11095952B2 (en) 2021-08-17
WO2009088554A2 (en) 2009-07-16
US20250142177A1 (en) 2025-05-01
US8595069B2 (en) 2013-11-26
US11831964B2 (en) 2023-11-28
IL206660A (en) 2015-03-31
US20090172728A1 (en) 2009-07-02
US12063421B1 (en) 2024-08-13
US20190335246A1 (en) 2019-10-31
CN101911689A (zh) 2010-12-08
US8566164B2 (en) 2013-10-22
CA2710774C (en) 2016-03-15
US20220109919A1 (en) 2022-04-07
KR20100106563A (ko) 2010-10-01
EP2238755A2 (en) 2010-10-13
US20110099576A1 (en) 2011-04-28
US10321198B2 (en) 2019-06-11
KR101562685B1 (ko) 2015-10-23
WO2009088554A3 (en) 2009-09-11
US20240251139A1 (en) 2024-07-25
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