JP5378973B2 - Information distribution system, information distribution method, and information distribution program - Google Patents

Description

  The present invention relates to an information distribution system, an information distribution method, and an information distribution program. Specifically, the present invention relates to a technique for providing railroad users with information related to a passing station outside the commuter pass range.

  An electronic boarding ticket that mounts a wireless IC chip has appeared, and such electronic boarding ticket type commuter passes are also widely used. Railway users, etc., use these commuter passes to travel daily from their home to the vicinity of their work. Such a commuter pass naturally holds identification information for uniquely identifying the holder or the commuter pass in the wireless IC chip, and whether or not the identification information can be used is determined at the ticket check process in the ticket checker. . In other words, there is an opportunity to collect information about the user when getting on and off at the railway station.

  In view of this, a technique for distributing information based on the use status of railway facilities such as railway users has been proposed. For example, without the hassle of inputting, in order to provide more personalized regional information, taking into account each person's local closeness and visit schedule, or other personal profiles and hobbies / preferences, A position information acquisition step for acquiring the position information and time information of the person or object by moving the person or object passing through a structure installed in a region; A movement range extraction step for extracting a movement range having a time axis from a set of position information and time information acquired by the position information acquisition step, a service content acquisition step for acquiring area information, the movement range information and the area information. Information matching step for matching, and information presentation step information providing method for presenting the matched information (see Patent Document 1) ) It has been proposed.

JP 2004-102950 A

  Conventionally, regarding stations included in the commuter pass range and stations that actually get on and off even if it is outside the commuter pass range, it is considered to acquire the user's usage history and use it for services such as information distribution . However, no technology has been proposed that provides railway users with various information on stores, regions, etc., for stations that are outside the commuter pass range and are on the way between the commuter pass range and the boarding / exiting station. In particular, the number of stores and various facilities on the station premises (within the ticket gate) that can be used without getting off the bus is increasing, and it is significant to effectively provide information on such facilities, but there was no technology to deal with this. .

  Then, this invention is made | formed in view of the said subject, and it aims at provision of the technique which provides a railroad user with the information relevant to the passing station out of a commuter pass range.

  The information distribution system of the present invention that solves the above problems is a computer system that is communicably connected to a station service device and a terminal of a railroad commuter pass user, and includes the following units. That is, the information distribution system stores a commuter pass table that defines usable stations for each train commuter pass identification information, a route table that defines station information included in each railway line, and distribution information for each station. The storage unit stores the advertisement information table and the address table storing the address information of the terminal of the railway commuter pass user.

  In addition, the information distribution system receives entrance / exit data including commuter pass identification information, entry / exit station name, and entry / exit date / time data from the station service equipment that has performed the ticket processing of the train commuter pass and stores it in the storage unit. A data acquisition unit is provided.

  In addition, the information distribution system reads the entrance / exit data stored in the storage unit, compares the entrance / exit station name with the commuter pass table for each commuter pass identification information, and the entrance / exit station is the corresponding train commuter pass. If it is determined whether it is a stipulated usable station and the entry or exit station is not a usable station, it is included in the section connecting the usable station and the relevant station by comparing the relevant station and the usable station with the route table. There is a midway station identification part that identifies a midway station.

  In addition, the information distribution system collates the specified intermediate station information with the advertisement information table, identifies distribution information to be distributed with respect to the corresponding station, collates the commuter pass identification information with the address table, and becomes an information distribution destination. A distribution processing unit is provided that specifies address information and transmits the specified distribution information to the specified address information.

  The information distribution method of the present invention includes a commuter pass table that defines usable stations for each train commuter pass identification information, a route table that defines station information included in each railway line, and distribution information for each station. And a storage unit that stores an address table storing the address information of the train commuter pass user's terminal, and connected to the station service equipment and the terminal of the train commuter pass user. The computer system executes the following processing.

  That is, the computer system receives and stores entrance / exit data including commuter pass identification information, entry / exit station name, and entry / exit date / time data from the station equipment that has performed the ticket processing of the train commuter pass and stores it in the storage unit. Execute.

  In addition, the computer reads the entrance / exit data stored in the storage unit, compares the entrance / exit station name with the commuter pass table for each commuter pass identification information, and the entry / exit station is defined by the corresponding train commuter pass. If the entry station or exit station is not an available station, the corresponding station and the available station are checked against the route table and included in the section connecting the available station and the relevant station. Execute the process to identify.

  Further, the computer system collates the specified intermediate station information with the advertisement information table, identifies the distribution information to be distributed with respect to the corresponding station, collates the commuter pass identification information with the address table, and becomes an information distribution destination address. A process of specifying the information and transmitting the specified delivery information to the specified address information is executed.

  The information distribution program of the present invention includes a commuter pass table that defines usable stations for each train commuter pass identification information, a route table that defines station information included in each railway line, and distribution information for each station. And a storage unit that stores an address table storing the address information of the train commuter pass user's terminal, and connected to the station service equipment and the terminal of the train commuter pass user. The computer system is caused to execute the following processing.

  In other words, the information distribution program receives and stores entry / exit data including commuter pass identification information, entry / exit station name, and entry / exit date / time data from the station service equipment that has performed the ticket gate processing of the railway commuter pass to the computer system. The data stored in the department and the entry / exit data stored in the memory are read out, and the name of the entry / exit station is checked against the commuter pass table for each commuter pass identification information. If the entry station or exit station is not an available station, the relevant station and the available station are checked against the route table and included in the section connecting the available station and the relevant station. The process of identifying the station and the information of the identified intermediate station are collated with the advertisement information table, the distribution information to be distributed regarding the station is identified, and the commuter pass identification information is collated with the address table to distribute the information. Identify the address information becomes, to execute a process of transmitting addressed to the address information identifying the identified delivery information.

  ADVANTAGE OF THE INVENTION According to this invention, the information relevant to the passing station outside a commuter pass range can be provided to a railroad user. For example, even for a station that usually just passes and does not go out of the ticket gate, it is assumed that the railway users who are estimated to have passed through the station are not in the ticket gate (or outside the ticket gate). Information can be provided. In recent years, stores of various industries and antenna shops of various brands have increased in the station (inside the ticket gate), but unlike facilities outside the ticket gate, you can easily stop on the way to your destination. There is an advantage. Therefore, as long as the railway user can be notified, it can be said that there is a high possibility that the store or facility in the corresponding station ticket gate will be used.

It is a figure which shows the network structural example containing the information delivery system of this embodiment. It is a figure which shows the example of a data structure of the commuter pass table of this embodiment. It is a figure which shows the example of a data structure of the route table of this embodiment. It is a figure which shows the example of a data structure of the advertisement information table of this embodiment. It is a figure which shows the example of a data structure of the store attribute information table of this embodiment. It is a figure which shows the example of a data structure of the address table of this embodiment. It is a figure which shows the example of a data structure of the boarding tendency extraction table of this embodiment. It is a figure which shows the example of a data structure of the purchase tendency extraction table of this embodiment. It is a figure which shows the processing flow example 1 of the information delivery method of this embodiment. It is a figure which shows the processing flow example 2 of the information delivery method of this embodiment.

--- System configuration ---
Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a network configuration diagram including an information distribution system 100 of the present embodiment. An information distribution system 100 (hereinafter, system 100) shown in FIG. 1 is a computer system that provides railroad users with information related to passing stations outside the commuter pass range. Specifically, a server device can be assumed.

  In the present embodiment, the system 100 is connected to the station service equipment 200 and the terminal 300 of the railway commuter pass user via an appropriate network 15 such as a WAN or the Internet. The station equipment 200 is an automatic ticket gate for the railway commuter pass 40 containing the wireless IC chip 30 and, of course, executes a reading operation with respect to the wireless IC chip 30 and opening / closing control of the ticket gate according to the read contents. Device.

  Further, the railway commuter pass 40 can be assumed to be a resin-made card in which the wireless IC chip 30 is encapsulated, a mobile phone that exhibits the same function, or the like. The wireless IC chip 30 includes an antenna that receives radio waves from a reader / writer included in the station service device 200 and transmits / receives signals and data to / from the reader / writer. Further, the wireless IC chip 30 is identification information of the wireless IC chip 30 and stores a chip ID that becomes commuter pass identification information, information that defines a commuter pass range (eg, available routes, station names, etc.), and the like. It has.

  As an example, the terminal 300 of the train commuter pass user can be assumed to be a mobile phone capable of receiving e-mails. Alternatively, various terminals (for example, kiosk terminals and ticket machines) that are installed in railway facilities (stations and various facilities attached to stations) and can be used publicly, display devices installed in trains, and the like can be assumed. In any case, any device that is communicably connected to the system 100 and that can be used by the railway commuter pass user to view the display information may be used.

  Next, the configuration of the system 100 will be described. The system 100 includes a storage unit 101, a memory 103, a control unit 104 such as a CPU, and a communication unit 107 connected to each other by a BUS. The control unit 104 of the system 100 implements necessary functions by reading the program 102 stored in the storage unit 101 such as a hard disk drive into a volatile memory such as the memory 103 and executing it. In addition, the system 100 may include an input unit 105 such as various keyboards and buttons generally provided in a computer device, and an output unit 106 such as a display as necessary. Further, the system 100 includes a communication unit 107 such as a NIC (Network Interface Card) for exchanging data with other devices, and is connected to the station equipment 200 and the terminal 300 of the train commuter pass user via the network 15. Communication is possible.

  Subsequently, functional units that are configured and held in the storage unit 101 based on the program 102, for example, the system 100 will be described. The system 100 stores at least a commuter pass table 125, a route table 126, an advertisement information table 127, and an address table 128 in the storage unit 101.

  Such a system 100 receives entry / exit data including commuter pass identification information, entry / exit station name, and entry / exit date / time data from the station service device 200 that has performed the ticket gate processing of the railway commuter pass 40 and stores it in the storage unit 101. The data acquisition part 110 which performs is provided.

  In addition, the system 100 reads the entrance / exit data stored in the storage unit 101, compares the entrance / exit station name with the commuter pass table 125 for each commuter pass identification information, and the entrance / exit station is the corresponding train commuter pass. If the entrance station or the exit station is not an available station, the corresponding station and the available station are collated with the route table 126 to obtain a section connecting the available station and the relevant station. A midway station identifying unit 111 that identifies a midway station included is provided.

  In addition, the system 100 collates the specified intermediate station information with the advertisement information table 127, identifies the distribution information to be distributed with respect to the corresponding station, collates the commuter pass identification information with the address table 128, and determines the information distribution destination. The distribution processing unit 112 that identifies the address information and transmits the identified distribution information to the identified address information.

  The intermediate station specifying unit 111 reads the entrance / exit data stored in the storage unit 01, matches the entrance / exit station name with the commuter pass table 125 for each commuter pass identification information, and corresponds to the entrance station or exit station. It is determined whether or not the station is an available station specified by the railway commuter pass. If the entry station or the exit station is not an available station, the corresponding station and the available station are collated with the route table 126 and the available station and the corresponding station are identified. A halfway station included in the section to be connected is specified, a predetermined point is given to the corresponding halfway station every time the specification is made, and information on the number of points for each station is stored in the storage unit 101 (the riding tendency extraction table 129). It is good.

  In this case, the distribution processing unit 112 identifies a midway station where the information of the number of points in the storage unit 101 (the boarding tendency extraction table 129) is equal to or greater than a specified value, and advertises the information of the midway station identified here. Address to which information table 127 is collated, distribution information to be distributed with respect to the corresponding station is identified, commuter pass identification information is collated with address table 128, address information as an information distribution destination is identified, and identified distribution information is identified It will be sent to the information.

  In addition, the intermediate station specifying unit 111 reads the entrance / exit data stored in the storage unit 101, compares the entrance / exit station name with the commuter pass table 125 for each commuter pass identification information, and corresponds to the entrance station or exit station. It is determined whether or not the station is an available station specified by the railway commuter pass. If the entry station or the exit station is not an available station, the corresponding station and the available station are collated with the route table 126 and the available station and the corresponding station are identified. By specifying multiple sections to be connected, calculating the stay time between the entry / exit stations from the entry / exit date and time data obtained from the station equipment 200, the railway operation required from the entrance station to the exit station via the section Based on the route table 126, the time is calculated for each section, and among the sections, the operation time that is equal to or shorter than the stay time and that most closely approximates the stay time is specified. It may be used as identified in the route table 126.

  Each of the units 110 to 112 in the system 100 shown so far may be realized as hardware, or may be realized as a program stored in an appropriate storage unit such as a memory or an HDD (Hard Disk Drive) in the system 100. . In this case, a control unit such as the CPU of the system 100 reads the corresponding program from the storage unit in accordance with the program execution and executes it.

--- Data structure example ---
Next, an example of the data structure of tables used by the information distribution system 100 of the present embodiment will be described. FIG. 2 is a diagram showing an example of the data structure of the commuter pass table 125 of this embodiment. This commuter pass table 125 is a table that defines the stations that can be used for each piece of identification information of the railway commuter pass 40. For example, a chip ID (= user ID of a train commuter pass user) as a commuter pass identification information is used as a key. , It is a collection of records in which available routes and information on the stations are associated with each other.

  FIG. 3 is a diagram showing an example of the data structure of the route table 126 of the present embodiment. This route table 126 is a table that defines station information and departure / arrival times included in each railway line.

  FIG. 4 is a diagram showing an example of the data structure of the advertisement information table 127 of this embodiment. This advertisement information table 127 is a table that stores distribution information for each station. For example, using the identification information of the station and the identification information of the store that is the advertiser as keys, the advertisement content and distribution conditions (assigned to the station) It is a set of records in which information such as the specified value that should be exceeded) is associated.

  FIG. 5 is a diagram showing an example of the data structure of the store attribute information table 127a of the present embodiment. The store attribute information table 127a uses the store identification information in the advertisement information table 127 as a common key, the station name where the store is located, the store name, the inside / outside ticket gate type indicating the store location at the station, and the handling products It is a collection of records in which information such as type is associated.

  FIG. 6 is a diagram showing an example of the data structure of the address table 128 of the present embodiment. This address table 128 is a table storing address information of the terminal 300 of the train commuter pass user. For example, information such as the registrant's name and e-mail address of the corresponding person using the user ID of the train commuter pass user as a key. It is a collection of records that correspond to each other.

  FIG. 7 is a diagram showing an example of the data structure of the boarding tendency extraction table of this embodiment. This boarding tendency extraction table 129 is a table that stores the number of points given to the train commuter pass user's entrance station, exit station, and halfway station (Oboshiki station that passed). This boarding tendency extraction table 129 uses, for example, a railway commuter pass user ID as a key, a trend extraction period, a valid period of a railway commuter pass, a used station name, a station within a commuter pass range and a commuter pass among used stations. It is a collection of records in which information such as each usage frequency (= point number) of stations outside the range (boarding / exiting station, passing station = way station) is associated.

  FIG. 8 is a diagram showing an example of the data structure of the purchase tendency extraction table of this embodiment. The purchase tendency extraction table 130 is a table in which the system 100 acquires and stores information on products purchased by a railway commuter pass user at a predetermined store from a terminal 400 (eg, a POS terminal) installed in the store. A train commuter pass user ID (= chip ID of the train commuter pass 40) is used as a key to form a set of records in which information such as product items, purchase periods, and usage amounts are associated.

--- Example of processing procedure 1 ---
Hereinafter, the actual procedure of the information distribution method in the present embodiment will be described with reference to the drawings. Various operations corresponding to the information distribution method described below are realized by a program that is read into the memory of the system 100 and executed. And this program is comprised from the code | cord | chord for performing the various operation | movement demonstrated below. FIG. 9 is a diagram illustrating a processing flow example 1 of the information distribution method according to the present embodiment. Here, a process in which the system 100 acquires data obtained at the time of the ticket gate process from the station service equipment 200 and generates the boarding tendency extraction table 129 will be described.

  In this case, the data acquisition unit 110 of the system 100 receives the train commuter pass of the user who has passed through the station affairs device 200 (= automatic ticket gate) from the station affairs device 200 at each station that has performed the ticket gate processing of the train commuter pass 40. Passage ticket identification information (= chip ID, also referred to as user ID), entrance / exit station name, and entrance / exit date / time data relating to the ticket 40 is received and stored in the storage unit 101 (step S1- 1). Of course, the entry / exit data may be received at regular intervals.

  Next, the midway station identification unit 111 of the system 100 reads out the entrance / exit data stored in the storage unit 101 and distributes it for each commuter pass identification information (step S1-2). In addition, the station identification unit 111 matches the entry / exit station name (for example, “ab10” station related to the user ID “AA0001”) included in the entry / exit data with the commuter pass table 125, and the entry / exit station corresponds. It is determined whether or not the station is an available station specified by the railway commuter pass 40 (step S1-3).

  In the determination of step S1-3, when the entrance station or the exit station is a usable station (step S1-3: YES), the midway station specifying unit 111 has already extracted a boarding tendency for the user “AA0001”. “1” is added to the point of the corresponding station (for example, “ab1” station) registered in the table 129, and the processing flow is ended. In addition, the boarding tendency extraction table 129 stores a value of “frequency” to be described later together with this point (see FIG. 7).

  On the other hand, if it is determined in step S1-3 that the entrance station or the exit station is not an available station (step S1-3: NO), the midway station identification unit 111 determines the corresponding station ( For example, it is determined by searching whether the record “ab10” station exists in the boarding tendency extraction table 129 (step S1-4). In the above determination, when the station does not have a record in the boarding tendency extraction table 129 (step S1-4: none), a record relating to the corresponding station is created (step S1-5), and the point regarding the corresponding station is set to “1”. Is set in the record (step S1-6). On the other hand, in the determination, when the station already has a record in the boarding tendency extraction table 129 (step S1-4: present), the intermediate station specifying unit 111 sets “1” to the point in the record of the corresponding station. Add (step S1-6).

  Next, the midway station specifying unit 111 uses the route table 126 for the corresponding station (for example, “ab10”) and the available station (information used in the determination in step S1-3. For example, “ab1 to ab6”). The intermediate passage station (intermediate station) included in the section connecting the available station and the corresponding station is identified (step S1-7). In the case of the above example, “ab7” to “ab9” stations, which are stations between “ab6” and “ab10” stations that can be used, can be specified as intermediate transit stations.

  Further, the midway station specifying unit 111 searches and determines whether there is a record of the midway passing station (for example, “ab7” to “ab9” station) in the boarding tendency extraction table 129 for the user “AA0001”. (Step S1-8). In the above determination, when the station does not have a record in the boarding tendency extraction table 129 (step S1-8: none), a record relating to the station is created (step S1-9), and the point regarding the station is “1”. Is set in the record (step S1-10). On the other hand, in the determination, when the station already has a record in the boarding tendency extraction table 129 (step S1-8: present), the intermediate station specifying unit 111 sets the point “1” in the record of the corresponding station. Add (step S1-10).

  Further, the intermediate station specifying unit 111 calculates the boarding frequency for each station by dividing the total points of each station set in the boarding tendency extraction table 129 by, for example, twice the number of days in a predetermined counting period. It writes in the corresponding record in the boarding tendency extraction table 129 (step S1-11). This frequency calculation process is, for example, once a week (= 7 days), when using a station outside the commuter pass range in a round trip (corresponding to 2 points), the usage frequency of each station including the way station is 2 points / (7 days × 2) = 0.14.

  Note that, as in the above-described example, not only a case where a midway passing station is specified to be included in only one route but also a case where a plurality of routes can be specified can be assumed. In this case, the intermediate station specifying unit 111 compares the information about the entrance station or the exit station that is determined not to be an available station and the information on the available station related to the railway commuter pass 40 with the route table 126, and corresponds to the available station. Specify multiple sections connecting stations. Further, the station identification unit 111 calculates the stay time between the entry / exit stations from the entry / exit date and time data obtained from the station service device 200, and the railway required from the entrance station to the exit station through the section. Is calculated for each section based on the route table 126. Finally, the midway station identification unit 111 identifies a section whose operation time is less than or equal to the stay time and is most approximate to the stay time among the sections, and selects the intermediate transit station included in the corresponding section identified here as the route. It is specified by the table 126.

  Specifically, for example, it can be calculated that “exit time at“ ab10 ”station−entrance time at“ ab1 ”station = stay time A minutes”. Here, it is assumed that the route between the stations “ab6” to “ab10” has 2 routes = that is, only 2 routes are assumed (route b, route c). At this time, the time required for the route b is B minutes (for example, the time required for operation from the station “ab6” to “cd4” to the station “ab10” in the route table 126), and the time required for the route c. Assume that C minutes (for example, the time required for operation from the “ab6” station to the “ef4” station to the “ab10” station in the route table 126), and B <C. In this case, the station identifying unit 111 determines that the route b is taken when A ≦ (B + C) ÷ 2 and the route c is taken when A> (B + C) ÷ 2. When three or more routes are assumed, the required time of each route is arranged in the order of length, and the actual stay time is included in the same manner as above, with the average value of two adjacent required time values as the boundary. The station identification unit 111 determines a route that is within the range that is within the range. It should be noted that an existing route search program or the like may be employed when selecting the plurality of routes.

  The train commuter pass 40 that is an electronic boarding ticket type may have an electronic money function, and in this case, goods can be purchased using the train commuter pass 40. Therefore, it is also effective to acquire purchase information from the terminal 400 of the store when purchasing goods using the railway commuter pass 40, extract the usage tendency for each type of purchased product, and use it for information distribution conditions. .

  In this case, the system 100 receives chip ID = user ID, purchased item, and purchase price data transmitted from the store terminal 400 via the network 15 at regular intervals, for example. Each person ID is stored in the storage unit 101. Further, the system 100 adds the purchase amount for each purchase item based on the purchase information stored in the storage unit 101, and creates the purchase tendency extraction table 130 shown in FIG. In the system 100, for example, the delivery condition in the advertisement information table 127 is set such that “the use frequency of OO station is XX or more” and “the purchase price of food per month is XX yen or more”. In this purchasing trend extraction table 130, the corresponding person whose “amount of food purchased per month is XX yen or more” is identified, and among those who are, “the use frequency of XX station is XX or more” Information distribution is further limited by the trend extraction table 129.

--- Processing procedure example 2 ---
FIG. 10 is a diagram showing a processing flow example 2 of the information distribution method of the present embodiment. Next, a process for distributing information to a person according to distribution conditions will be described. Here, the registration process of store information and advertisement information by the advertiser will be described first. In this case, the distribution processing unit 112 of the system 100 sends the data of the station name, the store name, the type inside and outside the ticket gate, the handling product, and the contents of the advertisement and the distribution conditions thereof from the predetermined terminal used by the advertiser through the network 15. And register these data in the store attribute information table 127a and the advertisement information table 127 (step S2-1).

  Subsequently, the distribution processing unit 112 proceeds to an information distribution destination specifying process. First, the distribution processing unit 112 determines whether the location is within the ticket gate of the station or outside the ticket gate of the predetermined attribute of the store attribute information table 127a, for example, “SH001”, from the corresponding data (data in the ticket gate / non-ticket gate type). (Step S2-2) After that, when the corresponding store “SH001” is installed in the ticket gate, the processing after Step S2-21 is performed. On the other hand, when the store “SH001” is installed outside the ticket gate, the processing after Step S2-22 is performed. To do.

  Next, the distribution processing unit 112 extracts, from the boarding tendency extraction table 129, the ID of the user who includes the station where the store “SH001” is installed, for example, “ab8” station in the commuter pass range (step S2-3). ). Further, the distribution processing unit 112 extracts, from the boarding tendency extraction table 129, the ID of the user who includes the station where the store “SH001” is installed, for example, the “ab8” station in the boarding station instead of the commuter pass range (step S100). S2-4). This extraction process may be performed by extracting a person whose usage frequency 3-2 is set to a value greater than zero as the value of “boarding / descending station information” in the boarding tendency extraction table 129.

  In addition, only when it is determined in step S2-21 that the store “SH001” is installed in the ticket gate, the distribution processing unit 112 further determines that the “ab8” is a halfway passing station from the boarding tendency extraction table 129. The user ID for which the station is set is extracted. This extraction process may be performed by extracting a person whose usage frequency 3-3 is set to a value greater than zero as the value of “passing station information” in the boarding tendency extraction table 129.

  Subsequently, the distribution processing unit 112 narrows down the user IDs extracted in steps S2-4 to S2-5 that match the conditions of the distribution condition 7-3 in the advertisement information table 127 ( Step S2-6). In this narrowing-down process, for example, the distribution processing unit 112 has information on the frequency (or the number of points) regarding the corresponding “passing station” = “ab8” station in the storage unit 101 (the boarding tendency extraction table 129) equal to or greater than a predetermined value (for example, , “0.14” or more).

  Further, the distribution processing unit 112 extracts the mail address (for example, “abcde@xxx.ne.jp”) corresponding to the user ID extracted in Step S2-6 from the address table 128 (Step S2- 7). Further, the distribution processing unit 112 extracts the advertisement content 7-2 of the store “SH001” from the advertisement information table 127 and transmits it to the corresponding mail address (step S2-8), and the process ends. In addition to the case of delivering information addressed to an e-mail address, for example, for a user who holds a train commuter pass 40 at an information display terminal in a station / store installed in a public facility such as a station premises, The system 100 may exchange necessary data with the information display terminal, execute the determination process in the same manner as described above whether the user satisfies the distribution condition, and distribute the corresponding advertisement information to the information display terminal. .

  In the above example, the flow of selecting one store as an advertiser first and identifying a user that matches the distribution conditions for this store is illustrated, but the present invention is not limited to this. For example, first, in the boarding tendency extraction table 129 Identify the intermediate station where the frequency or the number of points information is equal to or greater than the specified value, collate the information of the intermediate station identified here with the advertisement information table 127, identify the distribution information to be distributed with respect to the station, The user ID (commuter pass identification information) of the user including the station on the way is collated with the address table 128 to identify address information as an information distribution destination, and the identified distribution information is addressed to the identified address information. It may be transmitted.

  Note that the timing of information distribution from the system 100 to the terminal 300 or the like may be the time point when the boarding / alighting information of the corresponding user is acquired from the station service device 200 in real time = that is, immediately after the actual boarding / alighting. Alternatively, it is assumed that a reader of the wireless IC chip 30 is installed on the display in the train, and the user ID is read by the reader and notified to the system 100 when the user holding the rail commuter pass 40 approaches. You may do it. In this case, with respect to the corresponding user who has received the notification, the system 100 may similarly execute the distribution condition determination process, and distribute the advertisement information to the corresponding display in the train if the distribution condition is satisfied. . Of course, it is assumed that the display in the train is connected to the system 100 via the network 15 and the address on the own network has been notified to the system 100 side.

  At least the following will be clarified by the description of the present specification. That is, in the information distribution system, the intermediate station identification unit reads the entry / exit data stored in the storage unit, and compares the entry / exit station name with the commuter pass table for each commuter pass identification information. It is determined whether the station is an available station specified by the relevant railway commuter pass. If the entry or exit station is not an available station, the relevant station and the available station are checked against the route table, and the available station and the applicable station. It is also possible to identify a halfway station included in the section connecting the two, and to give a predetermined point for the corresponding halfway station each time the identification is made, and store information on the number of points for each station in the storage unit.

  In this case, the distribution processing unit identifies a midway station where the information on the number of points in the storage unit is equal to or greater than a specified value, compares the information on the midway station identified here with the advertisement information table, and distributes the relevant station. It is preferable that the distribution information to be specified is specified, the commuter pass identification information is collated with the address table, the address information as the information distribution destination is specified, and the specified distribution information is transmitted to the specified address information.

  Further, in the information distribution system, the intermediate station identification unit reads the entrance / exit data stored in the storage unit, compares the entrance / exit station name with the commuter pass table for each commuter pass identification information, and enters or exits the station. It is determined whether the station is an available station specified by the relevant railway commuter pass. If the entry or exit station is not an available station, the relevant station and the available station are checked against the route table, and the available station and the applicable station. The number of railways connecting to the station is calculated, the staying time between the entry / exit stations is calculated from the entry / exit date and time data obtained from the station service equipment, and the railway required from the entrance station to the exit station via the section The operation time is calculated for each section based on the route table, the operation time that is equal to or shorter than the stay time and that most closely approximates the stay time is specified among the sections, and is included in the corresponding section identified here In front of the station It may be identified in line table.

  As described above, according to the present embodiment, it is possible to provide railroad users with information related to passing stations outside the commuter pass range. For example, even for a station that usually just passes and does not go out of the ticket gate, it is assumed that the railway users who are estimated to have passed through the station are not in the ticket gate (or outside the ticket gate). Information can be provided. In recent years, stores of various industries and antenna shops of various brands have increased in the station (inside the ticket gate), but unlike facilities outside the ticket gate, you can easily stop on the way to your destination. There is an advantage. Therefore, as long as the railway user can be notified, it can be said that there is a high possibility that the store or facility in the corresponding station ticket gate will be used.

  As mentioned above, although embodiment of this invention was described concretely based on the embodiment, it is not limited to this and can be variously changed in the range which does not deviate from the summary.

15 Network 30 Rail Pass 100 Information Distribution System 101 Storage Unit 102 Program 103 Memory 104 Control Unit (CPU)
105 Input section (keyboard, mouse, etc.)
106 Output unit (display, speakers, etc.)
107 communication unit 110 data acquisition unit 111 midway station identification unit 112 distribution processing unit 125 commuter pass table 126 route table 127 advertisement information table 127a store attribute information table 128 address table 129 boarding tendency extraction table 130 purchase tendency extraction table 200 station equipment 300 Terminals for railway commuter pass users

Claims (5)

A computer system that is communicably connected to a station service device and a terminal of a railway commuter pass user,
A commuter pass table that defines the stations that can be used for each train commuter pass identification information, a route table that defines information about stations included in each railway line, an advertisement information table that stores distribution information for each station, and a railway commuter pass A storage unit storing an address table storing address information of the ticket user's terminal;
A data acquisition unit that receives entry / exit data including commuter pass identification information, entry / exit station name, and entry / exit date / time data from the station equipment that performed the ticket processing of the train commuter pass, and stores it in the storage unit;
Read the entry / exit data stored in the storage unit, check the entry / exit station name in the commuter pass table for each commuter pass identification information, and check whether the entry / exit station is an available station specified by the relevant train commuter pass If the entry station or exit station is not an available station, the corresponding station and the available station are checked against the route table to identify the intermediate station included in the section connecting the available station and the applicable station. And
The information of the specified intermediate station is checked against the advertisement information table, the delivery information to be delivered for the corresponding station is specified, the commuter pass identification information is checked against the address table, and the address information as the information delivery destination is specified and specified. A delivery processing unit that sends the delivery information to the identified address information;
An information distribution system comprising: The intermediate station identification unit reads the entry / exit data stored in the storage unit, compares the entry / exit station name with the commuter pass table for each commuter pass identification information, and the entry or exit station is defined by the corresponding train commuter pass. If the entry station or exit station is not an available station, the relevant station and the available station are checked against the route table and included in the section connecting the available station and the relevant station. Specify a station, give a predetermined point for the station on the way each time the identification is made, store information on the number of points for each station in the storage unit,
The distribution processing unit identifies a midway station where the information on the number of points in the storage unit is equal to or greater than a specified value, compares the information of the midway station identified here with the advertisement information table, and is to be distributed with respect to the station The information is specified, the commuter pass identification information is collated with an address table, address information as an information distribution destination is specified, and the specified distribution information is transmitted to the specified address information. The information distribution system described.   The intermediate station identification unit reads the entry / exit data stored in the storage unit, compares the entry / exit station name with the commuter pass table for each commuter pass identification information, and the entry or exit station is defined by the corresponding train commuter pass. If the entry station or exit station is not an available station, check the relevant station and available station in the route table to identify multiple sections connecting the available station and the relevant station. Based on the route table, calculate the stay time between the entry / exit stations from the entry / exit date data obtained from the station service equipment, and the train operation time required from the entrance station to the exit station via the section. Calculating for each section, specifying the section whose operating time is less than the stay time and closest to the stay time in each section, and identifying the intermediate station included in the corresponding section identified here in the route table With features Information distribution system according to claim 1 or 2 that. A commuter pass table that defines the stations that can be used for each train commuter pass identification information, a route table that defines information about stations included in each railway line, an advertisement information table that stores distribution information for each station, and a railway commuter pass A computer system that includes a storage unit that stores an address table that stores address information of a ticket user's terminal, and is connected to a station service device and a terminal of a railway commuter pass user,
Processing to receive entry / exit data including data on commuter pass identification information, entry / exit station name, and entry / exit date / time from the station equipment that performed the ticket ticket processing of the train commuter pass, and store it in the storage unit,
Read the entry / exit data stored in the storage unit, check the entry / exit station name in the commuter pass table for each commuter pass identification information, and check whether the entry / exit station is an available station specified by the relevant train commuter pass If the entry station or the exit station is not an available station, the corresponding station and the available station are compared with the route table to identify the intermediate station included in the section connecting the available station and the relevant station,
The information of the specified intermediate station is checked against the advertisement information table, the delivery information to be delivered for the corresponding station is specified, the commuter pass identification information is checked against the address table, and the address information as the information delivery destination is specified and specified. Processing to send address information to the identified address information,
The information delivery method characterized by performing. A commuter pass table that defines the stations that can be used for each train commuter pass identification information, a route table that defines information about stations included in each railway line, an advertisement information table that stores distribution information for each station, and a railway commuter pass In a computer system that includes a storage unit that stores an address table that stores address information of a ticket user's terminal, and is connected to a station service device and a terminal of a railway commuter pass user,
Processing to receive entry / exit data including data on commuter pass identification information, entry / exit station name, and entry / exit date / time from the station equipment that performed the ticket ticket processing of the train commuter pass, and store it in the storage unit,
Read the entry / exit data stored in the storage unit, check the entry / exit station name in the commuter pass table for each commuter pass identification information, and check whether the entry / exit station is an available station specified by the relevant train commuter pass If the entry station or the exit station is not an available station, the corresponding station and the available station are compared with the route table to identify the intermediate station included in the section connecting the available station and the relevant station,
The information of the specified intermediate station is checked against the advertisement information table, the delivery information to be delivered for the corresponding station is specified, the commuter pass identification information is checked against the address table, and the address information as the information delivery destination is specified and specified. Processing to send address information to the identified address information,
An information distribution program for executing

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