JP5323203B2 - 予測パフォーマンスに基づく調整入札 - Google Patents

予測パフォーマンスに基づく調整入札 Download PDF

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JP5323203B2
JP5323203B2 JP2011539627A JP2011539627A JP5323203B2 JP 5323203 B2 JP5323203 B2 JP 5323203B2 JP 2011539627 A JP2011539627 A JP 2011539627A JP 2011539627 A JP2011539627 A JP 2011539627A JP 5323203 B2 JP5323203 B2 JP 5323203B2
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JP2012510685A5 (enExample
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アンドリュー・イー・シルヴァーマン
アビネイ・シャルマ
ジェームズ・エー・ギャラガー
トマス・リョレート・イナレス
スコット・エス・ベンソン
カール・ロバート・プフレーガー
アドリアン・ドゥミトル・コルデュネアヌ
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2011539627A 2008-12-02 2009-12-01 予測パフォーマンスに基づく調整入札 Active JP5323203B2 (ja)

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US11919208P 2008-12-02 2008-12-02
US61/119,192 2008-12-02
US12/627,196 US8271325B2 (en) 2008-12-02 2009-11-30 Adjusting bids based on predicted performance
US12/627,196 2009-11-30
PCT/US2009/066196 WO2010065502A2 (en) 2008-12-02 2009-12-01 Adjusting bids based on predicted performance

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JP2012510685A JP2012510685A (ja) 2012-05-10
JP2012510685A5 JP2012510685A5 (enExample) 2013-01-24
JP5323203B2 true JP5323203B2 (ja) 2013-10-23

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US (1) US8271325B2 (enExample)
JP (1) JP5323203B2 (enExample)
AU (1) AU2009322593B2 (enExample)
CA (1) CA2745304A1 (enExample)
WO (1) WO2010065502A2 (enExample)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102382405B1 (ko) * 2021-08-09 2022-04-04 주식회사 비콘미디어 광고 제공 방법 및 시스템

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CA2745304A1 (en) 2010-06-10
AU2009322593A1 (en) 2010-06-10
US8271325B2 (en) 2012-09-18
WO2010065502A2 (en) 2010-06-10
WO2010065502A3 (en) 2010-08-19
AU2009322593B2 (en) 2016-03-31
US20100138291A1 (en) 2010-06-03
JP2012510685A (ja) 2012-05-10

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