HK1178659A1 - 以用戶為中心的實時廣告競價 - Google Patents

以用戶為中心的實時廣告競價

Info

Publication number
HK1178659A1
HK1178659A1 HK13105570.2A HK13105570A HK1178659A1 HK 1178659 A1 HK1178659 A1 HK 1178659A1 HK 13105570 A HK13105570 A HK 13105570A HK 1178659 A1 HK1178659 A1 HK 1178659A1
Authority
HK
Hong Kong
Prior art keywords
advertisement bidding
user centric
time advertisement
centric real
real
Prior art date
Application number
HK13105570.2A
Other languages
English (en)
Inventor
Nir Nice
Uri Barash
Ying Li
Michael J Goldbach
Iii William H Gates
Original Assignee
Microsoft Technology Licensing Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Technology Licensing Llc filed Critical Microsoft Technology Licensing Llc
Publication of HK1178659A1 publication Critical patent/HK1178659A1/zh

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
HK13105570.2A 2010-06-18 2013-05-09 以用戶為中心的實時廣告競價 HK1178659A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/818,397 US8983859B2 (en) 2010-06-18 2010-06-18 User centric real-time advertisement bidding
PCT/US2011/039078 WO2011159496A2 (en) 2010-06-18 2011-06-03 User centric real-time advertisement bidding

Publications (1)

Publication Number Publication Date
HK1178659A1 true HK1178659A1 (zh) 2013-09-13

Family

ID=45329494

Family Applications (1)

Application Number Title Priority Date Filing Date
HK13105570.2A HK1178659A1 (zh) 2010-06-18 2013-05-09 以用戶為中心的實時廣告競價

Country Status (5)

Country Link
US (1) US8983859B2 (zh)
EP (1) EP2583230A4 (zh)
CN (1) CN102934139B (zh)
HK (1) HK1178659A1 (zh)
WO (1) WO2011159496A2 (zh)

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Also Published As

Publication number Publication date
CN102934139A (zh) 2013-02-13
US8983859B2 (en) 2015-03-17
EP2583230A4 (en) 2014-05-14
WO2011159496A3 (en) 2012-04-19
US20110313857A1 (en) 2011-12-22
WO2011159496A2 (en) 2011-12-22
CN102934139B (zh) 2015-11-25
EP2583230A2 (en) 2013-04-24

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