JP2018165901A - Information processing apparatus, information processing method, program and information processing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a user with information about shops on the basis of his or her purchase histories at actual shops.SOLUTION: A shop database 21 stores therein a plurality of shops and payment information of a user at each of the plurality of shops in association with each other. An action database 22 stores therein actions which are to be executed for a communication terminal of the user in response to payment of the user at the shops and are different depending to contents of payment. A position information acquisition unit 31 acquires terminal position information indicative of a present position of the communication terminal of the user, from the communication terminal. If the communication terminal of the user approaches a prescribed range around a shop stored in the shop database 21, an execution unit 32 refers to the action database 22 to execute an action according to payment information of the user at the shop.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an information processing apparatus, an information processing method, a program, and an information processing system.

  Conventionally, a technique for recommending a product based on information of a purchase history acquisition unit that acquires purchase history information of the product and information of an access history acquisition unit that acquires a history of net surfing has been proposed.

JP 2001-229285 A

  In the technology as described above, products for online shopping can be recommended to the user. However, it is difficult to recommend in an actual store that a user visits in daily life with the above-described technology.

  Therefore, the present invention has been made in view of these points, and an object of the present invention is to provide a technique for providing a user with information related to a store based on the purchase history of the user in an actual store.

  A first aspect of the present invention is an information processing apparatus. This apparatus includes a store database that stores a plurality of stores and user payment information in each of the plurality of stores in association with each other, and an action that is executed on the communication terminal of the user when the user makes a payment at the store An action database that stores different actions depending on the content of the settlement, a position information acquisition unit that acquires terminal position information indicating the position of the communication terminal from the user's communication terminal, and the user's communication terminal An execution unit that executes an action according to the payment information of the user at the store by referring to the action database when the store approaches the store stored in the store database. Is provided.

  The execution unit may transmit information regarding the store to the communication terminal of the user when the communication terminal of the user approaches a predetermined range of the store stored in the store database.

  The store database may store the store and the usage frequency of the user at the store in association with each other, and the execution unit may include a store in which the communication terminal of the user is stored in the store database. When the user's usage frequency approaches a store that satisfies a predetermined condition, information about the store may be transmitted to the user's communication terminal.

  The information processing apparatus may further include a tendency analysis unit that analyzes a usage trend of the store by the user from the payment information and usage frequency of the user at each of the plurality of stores, and the execution unit is configured to store the store by the user. Based on the usage tendency, the action to be executed by the user may be changed.

  The execution unit may distribute a questionnaire regarding the store to the communication terminal of the user.

  The execution unit may transmit, to the user's communication terminal, an instruction to activate a questionnaire transmission function regarding the store, when the user has settled at the store.

  The execution unit may transmit, to the user's communication terminal, a message that prompts an answer to a questionnaire regarding the store, when the user has settled at the store.

  The execution unit may distribute the store advertisement to the communication terminal of the user.

  The store database may further store a category of products handled by the store, and the action database associates the payment information of the user in the store with another store that handles products of the same category as the store. The execution unit may transmit an advertisement of the other store to the communication terminal of the user when the communication terminal of the user approaches a predetermined range of the store stored in the store database. May be.

  When the execution frequency of the store by the user is different from the usage frequency of the other store, the execution unit distributes a questionnaire regarding a store having a lower usage frequency by the user to the communication terminal of the user. Good.

  The execution unit, when the communication terminal of the user approaches a predetermined range of the store stored in the store database, transmits an advertisement of another store in the vicinity of the store to the communication terminal of the user. May be.

  The execution unit, when the user's communication terminal approaches within a predetermined range of stores stored in the store database, among the other stores in the vicinity of the store, stores with low usage frequency of the user May be preferentially transmitted to the communication terminal of the user.

  The second aspect of the present invention is an information processing method. In this method, the processor acquires terminal location information indicating the location of the communication terminal from the user's communication terminal, and stores a plurality of stores and the user's payment information in each of the plurality of stores in association with each other. Determining whether or not the communication terminal that has acquired the terminal location information has approached a predetermined range of stores stored in the store database, with reference to the store database to be operated; Is an action to be performed on the user's communication terminal when the user makes a payment at the store when the store approaches the store, and differs depending on the content of the payment. By referring to the action database that stores the actions, the payment information of the user in the store Performing a action to execute.

  The third aspect of the present invention is a program. This program stores, in a computer, a function of acquiring terminal location information indicating the location of the communication terminal from the user's communication terminal, and a plurality of stores and the payment information of the user at each of the plurality of stores. A function of determining whether or not the communication terminal that has acquired the terminal position information has approached a predetermined range of stores stored in the store database, and the communication terminal Is an action to be performed on the user's communication terminal when the user makes a payment at the store when the store approaches the store, and differs depending on the content of the payment. By referring to the action database that stores the actions, the payment information of the user in the store A function of executing the action, to realize.

  According to a fourth aspect of the present invention, there is provided a communication terminal of each of a plurality of users, an information processing apparatus capable of communicating with each of the communication terminals via a network, a plurality of stores, and payment information of the user at each of the plurality of stores. Are stored in association with the store database, the payment information, and an action executed on the user's communication terminal when the user makes a payment at the store, and different actions depending on the content of the payment And an action database for storing the information processing system. In this system, each of the communication terminals of the plurality of users includes a position information acquisition unit that acquires terminal position information indicating an existing position of the communication terminal, and the acquired information about the terminal position via the network. And a transmission unit for transmitting to. The information processing apparatus includes: a location information acquisition unit that receives terminal location information indicating a location of the communication terminal from the user communication terminal; and a store in which the user communication terminal is stored in the store database. An execution unit that executes an action according to the payment information of the user in the store by referring to the action database when approaching within a predetermined range.

  ADVANTAGE OF THE INVENTION According to this invention, the information regarding a shop can be provided to a user based on the purchase history of the user in an actual shop.

It is a figure showing typically the whole information processing system composition concerning an embodiment. It is a figure which shows typically the function structure of the information processing apparatus which concerns on embodiment. It is a figure which shows typically the data structure of the store database which concerns on embodiment. It is a figure which shows typically the data structure of the action database which concerns on embodiment. It is a figure which shows typically the questionnaire response screen displayed on the display part of the communication terminal which concerns on embodiment. It is a flowchart for demonstrating the flow of the information processing which the information processing apparatus which concerns on embodiment performs.

<Outline of the embodiment>
The outline of the embodiment will be described with reference to FIG.
FIG. 1 is a diagram schematically illustrating an overall configuration of an information processing system S according to an embodiment. The information processing system S according to the embodiment is connected in such a manner that the information processing apparatus 1 and the communication terminal 2 possessed by the user U can communicate with each other via a network N such as the Internet or a mobile phone communication network. The communication terminal 2 includes a GPS (Global Positioning System) module. By receiving and analyzing information transmitted by the navigation satellite 4 through radio waves, position information indicating the location of the communication terminal 2 can be acquired.

  The communication terminal 2 is, for example, a smart phone, a tablet, a fablet, a portable game machine, a wearable terminal such as a smart watch or a smart glass, and a portable terminal machine such as a notebook PC (Personal Computer). The communication terminal 2 transmits position information indicating the location to the information processing apparatus 1 via the network N.

  The information processing apparatus 1 can access, for each user U of the communication terminal 2, a store database that stores a plurality of stores 3 and the payment information of the user U at each of the stores 3 in association with each other. Here, the “payment information” is information indicating when and how much the user U has paid at each store 3. If the user U has never used a store 3, the fact that the user U has no experience in using that store 3 is also included in the payment information.

  The information processing apparatus 1 determines whether the communication terminal 2 has approached the store 3 used by the user U by referring to the store database based on the position information transmitted from the communication terminal 2. When the communication terminal 2 approaches the store 3 used by the user U, the information processing apparatus 1 executes a predetermined action on the communication terminal 2.

  Here, the “action” executed by the information processing apparatus 1 means an operation executed based on the payment information of the user U at the store 3 when the communication terminal 2 approaches the specific store 3. For this reason, the information processing apparatus 1 is an action database in which actions that are executed on the communication terminal 2 of the user U when the user U makes a payment at the store 3 are stored depending on the contents of the payment. And can be accessed.

  As a specific example of the action executed by the information processing apparatus 1, information related to the store 3 (for example, an advertisement, a coupon, a questionnaire, or the like of the store 3) is transmitted to the communication terminal 2. When the information processing apparatus 1 transmits a questionnaire to the communication terminal 2 as information related to the store 3, transmission of information for permitting an answer to the questionnaire or reception of a questionnaire from the communication terminal 2 may be performed as described above. include.

As described above, the information processing system S according to the embodiment performs an action on the communication terminal 2 based on the payment information of the user U in the store 3 when the communication terminal 2 of the user U approaches the store 3. And execute. Thereby, information processing system S can provide a user with information about a store based on a user's purchase history in an actual store.
Hereinafter, the information processing apparatus 1 according to the embodiment will be described in more detail.

<Functional Configuration of Information Processing Apparatus 1>
FIG. 2 is a diagram schematically illustrating a functional configuration of the information processing apparatus 1 according to the embodiment. The information processing apparatus 1 according to the information processing apparatus 1 is realized by a computing resource of cloud computing such as a cloud server. The information processing apparatus 1 includes a communication unit 10, a storage unit 20, and a control unit 30.

  The communication unit 10 is a communication interface for the information processing apparatus 1 to communicate with the communication terminal 2 of the user U. The communication unit 10 is realized by a known communication module such as a Wi-Fi (registered trademark) module or a LAN (Local Area Network) module.

  The storage unit 20 includes a ROM (Read Only Memory) that stores basic programs and the like, a RAM (Random Access Memory) that is a work area of the information processing apparatus 1, and an HDD (Hard Disc Drive) and SSD (SSD) that store various databases. It is a mass storage device such as Solid State Drive. The storage unit 20 also stores a store database 21 and an action database 22.

  The control unit 30 is a processor such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit) of the information processing apparatus 1, and executes a program stored in the storage unit 20 to execute a position information acquisition unit 31 and an execution unit. 32 and the trend analysis unit 33. The execution unit 32 includes a questionnaire distribution unit 321 and an advertisement distribution unit 322.

  The store database 21 stores the plurality of stores 3 and the payment information of the user U at each of the plurality of stores 3 in association with each other. The action database 22 is an action to be executed for the communication terminal 2 of the user U when the user U makes a payment at the store 3, and stores different actions depending on the contents of the payment.

  FIG. 3 is a diagram schematically illustrating a data structure of the store database 21 according to the embodiment. The store database 21 stores, for each user identifier for specifying each user U, settlement information for each store 3 related to the user U specified by the user identifier. For example, in the example illustrated in FIG. 3, payment information in a plurality of stores 3 is stored for the user U identified by the user identifier UID00001.

  In FIG. 3, the payment information identifier is information for specifying the payment information of each store 3 in each user U. FIG. 3 shows the contents of the payment information whose payment information identifier is specified by PA01001. In this example, the settlement history in the store 3 specified by the store identifier SH010001 of the user U specified by the user identifier UID00001 is stored. Referring to this settlement history, for example, it can be seen that the user U identified by the user identifier UID00001 has used the ●●●● yen on January 23, 2016 in the store 3 identified by the store identifier SH010001.

  In the store database 21, the store identifier is an identifier uniquely assigned to each store 3. The store database 21 stores the store identifier of the store 3 that the user U specified by the user identifier has used in the past in association with the user identifier. That is, when the store identifier of a certain store 3 is not stored, it indicates that the user U has never used the store 3 specified by the store identifier.

  As shown in FIG. 3, the store database 21 stores a category of products handled by the store 3 specified by the store identifier in association with the store identifier. The store database 21 also stores store information identifiers of other stores 3 that are similar to the store 3 specified by the store identifier in association with the store identifier. Hereinafter, other stores 3 similar to a certain store 3 may be referred to as “similar stores” for convenience.

  The store database 21 further stores the usage frequency of the user U in the store 3 identified by the store identifier in association with the store identifier. Note that “another store 3 similar to a certain store 3” has the same product category as that of a certain store 3, and is located in the vicinity of the certain store 3 (that is, the user U moves on foot) It means a store 3) located at a possible distance. Although not shown in FIG. 3, the store database 21 also stores location information indicating the location of each store 3 in association with each store 3.

  Returning to the description of FIG. The location information acquisition unit 31 acquires terminal location information indicating the location of the communication terminal 2 from the communication terminal 2 of the user U via the network N. The execution unit 32 refers to the action database 22 when the communication terminal 2 of the user U approaches the predetermined range with respect to the store 3 stored in the store database 21. Take action according to the information.

  4A and 4B are diagrams schematically showing a data structure of the action database 22 according to the embodiment. More specifically, the database shown in FIG. 4A divides the usage amount into a plurality of ranks, and stores an action identifier for specifying an action to be executed by the execution unit 32 for each divided rank. Yes. On the other hand, the database shown in FIG. 4B specifically stores contents to be executed by the execution unit 32 for each action identifier.

  As shown in FIG. 4A, different actions are assigned to the store 3 in the action database 22. For example, FIG. 4A shows an action assigned to the store 3 whose store identifier is specified by SH00001. In this example, when the usage amount of the user U is less than A yen, the execution unit 32 executes the action identified by the action identifier AC00001. The action identified by the action identifier AC00001 is to deliver an advertisement for the store 3 and a questionnaire regarding the store 3 to the communication terminal 2 as shown in FIG. In the execution unit 32, the questionnaire distribution unit 321 is responsible for distributing the questionnaire, and the advertisement distribution unit 322 is responsible for distributing the advertisement.

  Thus, the execution unit 32 executes an action according to the payment information of the user U. For example, when the communication terminal 2 of the user U approaches the predetermined range of the store 3 stored in the store database 21 by referring to the action database 22, the execution unit 32 stores the store in the communication terminal 2 of the user U. 3 is transmitted. Here, the “predetermined range” is a threshold value of the distance between the communication terminal 2 and the store 3 referred to by the execution unit 32 to determine whether or not to execute an action. Distance ".

  A specific value of the threshold value for determining whether or not the action can be determined may be determined by experiment according to the content of the action executed by the execution unit 32. For example, when the execution unit 32 issues an advertisement for the store 3 to the communication terminal 2 of the user U, the distance may be set such that the user U can immediately go to the store on foot (for example, about 20 meters). Moreover, when the execution part 32 transmits the questionnaire regarding utilization of the store 3 to the communication terminal 2 of the user U, an action permission / prohibition decision threshold is set to 0 meter, for example, so that the probability that the user U has visited the store 3 is high. Set to.

  As described above, the store database 21 further stores the usage frequency of the user U at the store 3. Therefore, when the user U's communication terminal 2 approaches the store 3 in which the user U's usage frequency approaches a predetermined condition among the stores 3 stored in the store database 21, the execution unit 32 has the user's U communication terminal 2. You may transmit the information regarding the store 3 to. For example, when the user U's communication terminal 2 approaches the store 3 in which the use frequency of the user U exceeds a predetermined frequency among the stores 3 stored in the store database 21, the execution unit 32 may communicate with the user U's communication terminal. 2 transmits information about the store 3.

  Therefore, the trend analysis unit 33 analyzes the usage tendency of the store 3 by the user from the payment information and usage frequency of the user U at each of the plurality of stores 3. Thereby, the tendency analysis part 33 can identify the store 3 where the use frequency of the user U exceeds predetermined frequency.

  When the execution unit 32 transmits an advertisement to the communication terminal 2, the usefulness of the advertisement can be increased. Moreover, when the execution part 32 transmits a questionnaire to the communication terminal 2, it becomes possible to obtain an answer from the user U who knows the store 3 well.

  FIG. 5 is a diagram schematically showing a questionnaire response screen displayed on the display unit of the communication terminal 2 according to the embodiment. As shown in FIG. 5, on the questionnaire response screen, the user U can select and answer the satisfaction level of the product or service in the store 3. The user U can also freely describe his / her impression regarding the store 3 used. The user U can complete the answer to the questionnaire by pressing the transmission icon 50 after answering the questionnaire. The user U can also end without answering the questionnaire by pressing the end icon 51.

  Here, the answer of the questionnaire by the user U may be fed back to the store 3 as a reply target and used for business improvement or the like. In such a case, it is preferable that the reliability of the questionnaire response by the user U is high. Then, the execution part 32 transmits the instruction | indication which validates the reply transmission function of the questionnaire regarding the store 3 to the user's U communication terminal 2 with the opportunity that the user U settled in the store 3 as an opportunity.

  More specifically, the execution unit 32 transmits an instruction to activate the functions of the transmission icon 50 and the end icon 51 on the questionnaire response screen to the communication terminal 2 when the user U makes a payment at the store 3. Thereby, since the user U who can answer the questionnaire regarding the store 3 is limited to the user U who actually uses the store 3, the information processing apparatus 1 can improve the reliability of the questionnaire that the user U answers. it can.

  Further, the execution unit 32 may transmit a message for prompting an answer to a questionnaire regarding the store 3 to the communication terminal 2 of the user U when the user U has settled at the store 3. This message is displayed on the screen of the communication terminal 2 of the user U. Thereby, the information processing apparatus 1 can prompt the user U who has just used the store 3 to answer the questionnaire. If a questionnaire response can be obtained from the user U immediately after using the store 3, the information processing apparatus 1 can further improve the reliability of the questionnaire.

  Returning to the description of FIG. The execution unit 32 may change the action to be executed by the user based on the usage tendency of the store 3 by the user U. Hereinafter, the action change based on the usage tendency of the store 3 will be described in more detail.

  Now, it is assumed that the user U uses both the store 3 and the similar stores more than a predetermined frequency. At this time, the manager of the store 3 wishes to take a questionnaire to the user U about the comparison between the product or service of the store and the corresponding product or service in the similar store, and wish to feed back the answer to the business improvement. There is. Therefore, the execution unit 32 acquires the usage frequency related to the store 3 where the user U exists and the usage frequency related to the similar store from the trend analysis unit 33. When both the usage frequency of the store 3 and the usage frequency of the similar store are equal to or higher than the predetermined frequency, the execution unit 32 transmits a questionnaire regarding the product or service of the store 3 to the communication terminal 2. Thereby, the manager of the store 3 can obtain information useful for the business improvement of the own store.

  In addition, when the usage frequency of the store 3 by the user U is different from the usage frequency of the similar store, the execution unit 32 distributes a questionnaire regarding a store having a lower usage frequency by the user U to the communication terminal 2 of the user U. Also good. For example, in the past, it is assumed that the usage frequency of the user U who has used the store 3 more than a predetermined frequency has decreased and the usage frequency of a similar store has increased to a predetermined frequency or more. In this case, the manager of the store 3 wants to know the reason why the use frequency of the store has decreased. Then, the execution part 32 transmits the questionnaire regarding the goods or service of the store 3 to the communication terminal 2, when the use frequency of the store 3 is lower than the use frequency of a similar store. Thereby, the manager of the store 3 can obtain information useful for the business improvement of the own store.

  Or, when the user U uses the similar store 3 existing near the user U's residence at a predetermined frequency or more, but the usage frequency of the store 3 also existing near the user U's residence is low, the manager of the store 3 Would like to hear the opinions of the user U to improve customer attraction. Also in this case, the execution part 32 transmits the questionnaire regarding the goods or service of the store 3 to the communication terminal 2, when both the use frequency of the store 3 and the use frequency of the similar store are more than predetermined frequency. Thereby, the manager of the store 3 can obtain information useful for the business improvement of the own store.

  As described with reference to FIG. 4, the execution unit 32 may distribute the advertisement of the store 3 to the communication terminal 2 of the user U. Here, when the communication terminal 2 of the user U approaches the predetermined range of the store 3 stored in the store database 21, the execution unit 32 transmits an advertisement of another store 3 to the communication terminal 2 of the communication terminal 2. May be. Thereby, the information processing apparatus 1 can notify the user U of the store 3 selected based on the payment information of the user U as a “recommended store”. For the user U, an opportunity to know the store 3 different from usual can be obtained.

  When the communication terminal 2 of the user U approaches the predetermined range of the store 3 stored in the store database 21, the execution unit 32 displays an advertisement of another store 3 in the vicinity of the store 3 to the communication terminal of the user U. 2 may be transmitted. If the store 3 is in the vicinity of the store 3 in which the user U is present, the user U can easily go to the store 3 where the advertisement is made. Thereby, since it becomes a motivation for the user U to actually go to the store 3 to be advertised, the information processing apparatus 1 can increase the effectiveness of the advertisement transmission.

  Further, when the communication terminal 2 of the user U approaches the predetermined range of the store 3 stored in the store database 21, the execution unit 32 further selects the user U's among other stores 3 in the vicinity of the store 3. You may give priority to the advertisement of the store 3 with low use frequency, and you may transmit to the communication terminal 2 of the user U. Thereby, the information processing apparatus 1 is effective in that it can change the use of the store in a single pattern for the user U and provide an opportunity to give a new stimulus. This effect is particularly remarkable when the execution unit 32 transmits an advertisement of the store 3 that the user U has not used in the past to the communication terminal 2.

<Processing flow of information processing executed by information processing apparatus 1>
FIG. 6 is a flowchart for explaining the flow of information processing executed by the information processing apparatus 1 according to the embodiment. The processing in this flowchart starts when the information processing apparatus 1 is turned on, for example.

  The execution unit 32 is connected to the store database 21 that stores the plurality of execution units 32 and the payment information of the user U in each of the plurality of execution units 32 in association with each other (S2). The execution unit 32 is also connected to an action database 22 that stores an action that is performed on the communication terminal 2 of the user U when the user U makes a payment at the store 3 and that is different depending on the content of the payment. (S4).

  The position information acquisition unit 31 acquires terminal position information Pt indicating the presence position of the communication terminal 2 from the communication terminal 2 of the user U via the network N (S6). The execution unit 32 acquires the position information Ps of the store 3 existing around the communication terminal 2 that acquired the terminal position information Pt (S8).

  While the distance between the terminal position information Pt and the position information Ps of the store 3 is larger than the predetermined value (No in S10), the information processing apparatus 1 continues the processes in steps S6 and S8 described above. When the distance between the terminal position information Pt and the position information Ps of the store 3 is equal to or smaller than a predetermined value (Yes in S10), the execution unit 32 executes an action defined in the action database 22 (S12).

  When the execution unit 32 executes the action, the processing in this flowchart ends. The information processing apparatus 1 continues to execute the action on the communication terminal 2 by repeating the above-described processing.

As described above, according to the information processing apparatus 1 according to the embodiment, information regarding a store can be provided to the user based on the purchase history of the user at the actual store.
In particular, the execution unit 32 transmits information related to the store 3 (a questionnaire regarding the advertisement of the store 3 and the use of the store 3) to the communication terminal 2 based on the purchase history of the user U in the store 3. It is possible to provide useful information or to answer a questionnaire while the user U's memory is new.

  Moreover, the execution part 32 transmits the questionnaire regarding utilization of the store 3 to the communication terminal 2 of the user U in response to the user U having settled in the store 3. Thereby, the questionnaire regarding the use of the store 3 can be collected from the user U who actually uses the store 3.

  The execution unit 32 also transmits an instruction to activate the questionnaire transmission function regarding the use of the store 3 to the communication terminal 2 of the user U when the user U has settled in the store 3. Thereby, since the questionnaire can be collected only from the user U who actually uses the store 3, the reliability of the questionnaire can be improved.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated.

  In the above, the execution part 32 demonstrated the case where a questionnaire was transmitted to the communication terminal 2 of the user U based on the payment information of the user U. Here, the execution unit 32 may distribute the questionnaire to the communication terminal 2 of another user having an attribute similar to the user U instead of or in addition to the communication terminal 2 of the user U. Here, the “attribute” is personal information incidental to the user U, for example, information such as the age, sex, occupation, address, and hobby of the user U. In order to realize this, the storage unit 20 includes an attribute database that stores a user identifier and an attribute of the user U specified by the identifier in association with each other. When the execution unit 32 distributes the questionnaire to the communication terminal 2 of another user having an attribute similar to the user U, the questionnaire can be appropriately transmitted even to the user U who does not have the payment information. It becomes like this.

DESCRIPTION OF SYMBOLS 1 ... Information processing apparatus 2 ... Communication terminal 3 ... Store 4 ... Navigation satellite 10 ... Communication part 20 ... Storage part 21 ... Store database 22 ... Action database 30- ··· Control unit 31 ... Position information acquisition unit 32 ... Execution unit 321 ... Questionnaire distribution unit 322 ... Advertisement distribution unit 33 ... Trend analysis unit N ... Network S ... Information processing system

Claims (15)

A store database that stores a plurality of stores and user payment information in each of the plurality of stores in association with each other,
An action database that stores an action that is performed on the communication terminal of the user when the user makes a payment at the store, and that is different depending on the content of the payment;
A position information acquisition unit that acquires terminal position information indicating the position of the communication terminal from the user's communication terminal;
When the user's communication terminal approaches a predetermined range with respect to the store stored in the store database, the action corresponding to the user's payment information at the store is executed by referring to the action database An execution unit to perform,
An information processing apparatus comprising: The execution unit transmits information on the store to the user communication terminal when the user communication terminal approaches a predetermined range of the store stored in the store database.
The information processing apparatus according to claim 1. The store database stores the store and the usage frequency of the user in the store in association with each other,
The execution unit, when the user's communication terminal approaches a store satisfying a predetermined condition among stores stored in the store database, the user's communication terminal receives information on the store. Send
The information processing apparatus according to claim 2. A trend analysis unit that analyzes a usage trend of the store by the user from the payment information and usage frequency of the user in each of the plurality of stores;
The execution unit changes an action to be performed on the user based on a use tendency of the store by the user.
The information processing apparatus according to claim 3. The execution unit distributes a questionnaire about the store to the communication terminal of the user,
The information processing apparatus according to any one of claims 2 to 4. The execution unit transmits, to the user's communication terminal, an instruction to activate a questionnaire transmission function regarding the store, when the user has settled in the store.
The information processing apparatus according to claim 5. The execution unit transmits, to the user's communication terminal, a message that prompts an answer to a questionnaire regarding the store, when the user has settled at the store.
The information processing apparatus according to claim 5 or 6. The execution unit distributes the store advertisement to the communication terminal of the user.
The information processing apparatus according to any one of claims 2 to 4. The store database further stores product categories handled by the store,
The action database stores the user's payment information in the store in association with other stores that handle products of the same category as the store,
The execution unit transmits an advertisement of the other store to the communication terminal of the user when the communication terminal of the user approaches a predetermined range of the store stored in the store database.
The information processing apparatus according to claim 8. When the use frequency of the store by the user is different from the use frequency of the other store, the execution unit distributes a questionnaire regarding a store having a lower use frequency by the user to the communication terminal of the user.
The information processing apparatus according to claim 9. The execution unit transmits an advertisement of another store in the vicinity of the store to the user's communication terminal when the user's communication terminal approaches a predetermined range of the store stored in the store database. ,
The information processing apparatus according to any one of claims 8 to 10. The execution unit, when the user's communication terminal approaches within a predetermined range of stores stored in the store database, among the other stores in the vicinity of the store, stores with low usage frequency of the user Prioritize and send to the user's communication terminal,
The information processing apparatus according to any one of claims 8 to 10. Processor
Obtaining terminal location information indicating the location of the communication terminal from the user's communication terminal;
Referring to a store database that stores a plurality of stores and the user's settlement information in each of the plurality of stores in association with each other, a predetermined store that stores the communication terminal that has acquired the terminal location information in the store database Determining whether or not it is within the range of
When the communication terminal approaches the store stored in the store database within a predetermined range, an action to be performed on the user's communication terminal when the user makes a payment at the store, Executing an action according to the payment information of the user at the store by referring to an action database storing different actions according to the contents of the payment;
Information processing method to execute. On the computer,
A function of acquiring terminal location information indicating the location of the communication terminal from the user's communication terminal;
Referring to a store database that stores a plurality of stores and the user's settlement information in each of the plurality of stores in association with each other, a predetermined store that stores the communication terminal that has acquired the terminal location information in the store database A function to determine whether or not the range is approached,
When the communication terminal approaches the store stored in the store database within a predetermined range, an action to be performed on the user's communication terminal when the user makes a payment at the store, A function for executing an action according to the payment information of the user in the store by referring to an action database storing different actions according to the content of the payment;
A program that realizes A communication terminal for each of a plurality of users;
An information processing apparatus capable of communicating with each of the communication terminals via a network;
A store database that stores a plurality of stores and the user's payment information in each of the plurality of stores in association with each other;
An action database that stores an action that is performed on the communication terminal of the user when the user makes a payment at the store, and that is different depending on the content of the payment;
An information processing system comprising:
Each of the communication terminals of the plurality of users
A location information acquisition unit that acquires terminal location information indicating the location of the communication terminal;
A transmission unit that transmits the acquired terminal location information to the information processing apparatus via the network;
The information processing apparatus includes:
A position information acquisition unit that receives terminal position information indicating the position of the communication terminal from the user's communication terminal;
When the user's communication terminal approaches a predetermined range with respect to the store stored in the store database, the action corresponding to the user's payment information at the store is executed by referring to the action database An execution unit for performing,
Information processing system.

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