WO2015118871A1

WO2015118871A1 - Information management device and method, and recording medium

Info

Publication number: WO2015118871A1
Application number: PCT/JP2015/000516
Authority: WO
Inventors: 圭介梅津; 正浩新國; 光太郎落合; 善弘伊藤; 郁子駒込
Original assignee: 日本電気株式会社
Priority date: 2014-02-07
Filing date: 2015-02-05
Publication date: 2015-08-13
Also published as: JPWO2015118871A1; JP6358268B2

Abstract

Provided are an information management device and method, and recording medium capable of encouraging a visit to a store. The information management device comprises: a storage means that associates and stores position information for stores of a first type with position information for stores of a second type; an action prediction means that predicts a user's actions on the basis of position information acquired from a user terminal; and a transmission means that, if the action prediction means predicts that the user is heading toward a store of the first type, transmits, to the user terminal, information related to a store that is among the stores of the second type associated with the stores of the first type, and that is within a prescribed range of distance from said store of the first type.

Description

Information management apparatus, method, and recording medium

The present invention relates to an information management apparatus, method, and recording medium.

Retail stores and other stores are making efforts to get customers to visit them. For example, a store may issue a privilege such as a coupon, a discount ticket, or a service ticket to a customer. By using the privilege, the customer can purchase a product at a lower cost than usual or receive a specific service. Therefore, it is possible to urge customers to visit a store where the privilege can be used. Stores also issue advertisements to encourage customers to visit the store.

Also, in recent years, various efforts have been made not only to issue special benefits and advertisements to customers, but also to further increase the possibility of customers visiting the store. For example, it is also assumed that the customer is encouraged to visit the store by issuing an appropriate advertisement or the like according to the range of behavior of the customer (see Patent Documents 1 and 2).

JP 2005-148289 A JP 2011-1000018 A JP 2005-502933 A

However, the method described in the above document does not sufficiently encourage other store users to visit the store. In this regard, in Patent Document 3, when a consumer is very likely to shop at a competing retail store, the consumer may offer a relatively expensive incentive to shop at a specific retail store. Are listed. However, since privilege issuance is not performed in consideration of the user's actual behavior, it does not necessarily lead to urging the user to visit the store.

Therefore, an object of the present invention is to provide an information management apparatus, method, and program that can prompt customers to visit the store.

In order to achieve such an object, an information management apparatus according to an aspect of the present invention acquires from a user terminal, a storage unit that stores location information of a first type store and location information of a second type store in association with each other. Action estimation means for estimating the user's action based on the position information, and when the action estimation means estimates that the user is going to the first type store, the first associated with the first type store. Transmission means for transmitting privilege information of a store whose distance from the first type store within a predetermined range among the two types of stores to the user terminal.
The information management apparatus according to an aspect of the present invention is based on the storage unit that stores the location information of the first type store and the location information of the second type store in association with each other, and the location information acquired from the user terminal. When it is estimated by the behavior estimation unit that estimates the user's behavior and the behavior estimation unit that the user goes to the first type store, the second type store associated with the first type store Transmitting means for transmitting related information to the user terminal, wherein the behavior estimating means includes position information acquired from the user terminal and position information of the first type store estimated to be directed by the user; And the transmission means transmits the related information of the second type store existing within a predetermined range of the distance.
The information management apparatus according to an aspect of the present invention is based on the storage unit that stores the location information of the first type store and the location information of the second type store in association with each other, and the location information acquired from the user terminal. When it is estimated by the behavior estimation unit that estimates the user's behavior and the behavior estimation unit that the user goes to the first type store, the second type store associated with the first type store A transmission unit configured to transmit related information to the user terminal; and a second storage unit configured to store the user action history acquired from the user terminal. When it is estimated that the user is heading to a store, a route that the user moves thereafter is estimated from the action history, and the transmission unit includes the second type store when the route includes the second type store. To send the communication information.

According to another aspect of the present invention, there is provided a computer-readable recording medium including a storage unit that stores the first type store location information and the second type store location information in association with each other from a user terminal. A behavior estimation step for estimating a user's behavior based on the acquired location information, and the second type store associated with the first type store when the user is estimated to go to the first type store The information management program which performs the transmission step which transmits the relevant information of the store in which the distance with the said 1st type store is in a predetermined range to the said user terminal is recorded.

The information management method according to one aspect of the present invention estimates the user's behavior based on the location information acquired from the user terminal, and when the user is estimated to go to the first type store, the first type Among the second type stores in which the location information is associated with the store, the related information of the stores whose distance from the first type store is within a predetermined range is transmitted to the user terminal.

According to the present invention, it is possible to provide an information management device, a method, and a recording medium that can prompt a store visit.

It is a figure which shows an example of the system containing the information management apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the information memorize | stored in the 1st memory | storage part of the information management apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the information memorize | stored in the relevant information storage part of the information management apparatus which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of operation | movement of the system which concerns on the 1st Embodiment of this invention. It is a figure explaining an example of the positional relationship of a 1st classification store and a 2nd classification store. It is a figure explaining the other example of the positional relationship of a 1st classification store and a 2nd classification store. It is a figure explaining the further another example of the positional relationship of a 1st classification store and a 2nd classification store. It is a figure explaining the further another example of the positional relationship of a 1st classification store and a 2nd classification store. It is a figure explaining the further another example of the positional relationship of a 1st classification store and a 2nd classification store. It is a figure which shows an example of operation | movement of the system which concerns on the 2nd Embodiment of this invention. It is a figure which shows an example of operation | movement of the system which concerns on the 3rd Embodiment of this invention. It is a figure which shows an example of operation | movement of the system which concerns on the 4th Embodiment of this invention. It is a figure which shows an example of operation | movement of the system which concerns on the 5th Embodiment of this invention. It is a figure which shows an example of the system containing the information management apparatus which concerns on the 6th Embodiment of this invention. It is a figure which shows an example of operation | movement of the system which concerns on the 6th Embodiment of this invention. It is a figure which shows an example of a structure of the information management apparatus which concerns on the 7th Embodiment of this invention. It is a figure explaining the hardware constitutions of the computer which can implement | achieve each embodiment exemplarily.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same components are denoted by the same reference numerals, and description thereof will be omitted as appropriate.

In addition, each part which comprises the apparatus in the following description is comprised with hardware, such as a logic circuit. Each unit includes, for example, a computer control unit as shown in FIG. 17, a memory, a program loaded in the memory, a storage unit such as a hard disk for storing the program, a network connection interface, and the like. Each unit may be realized by any combination of hardware and software. And unless there is particular notice, the realization method and apparatus are not limited.

The control unit is composed of a CPU (Central Processing Unit) and the like, and operates an OS (Operating System) to control the entire apparatus and the like. For example, a program or data is stored in a memory from a recording medium mounted on a drive device or the like. Read and execute various processes according to this. The recording medium is, for example, an optical disk, a flexible disk, a magnetic optical disk, an external hard disk, a semiconductor memory, or the like, and records a computer program so that the computer can read it. The computer program may be downloaded from an external computer (not shown) connected to the communication network.

<Embodiment 1>
First, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 shows an example of a system including the information management apparatus 2 according to the present embodiment.

The information management device 2 according to the present embodiment can perform information communication with the terminal device 1. The information management device 2 includes a first storage unit 21, a behavior estimation unit 22, a transmission unit 23, a reception unit 24, a related information storage unit 25, and a second storage unit 26.

The receiving unit 24 has a function of receiving information (position information and the like) of the terminal device 1 from the terminal device 1. The terminal device 1 is a terminal device having a communication function such as a mobile phone, a smartphone, or an in-vehicle terminal (car navigation system) held by a consumer or the like (also referred to as a user, a customer, or a terminal device holder).

The first storage unit 21 stores the location information of the first type store (also simply referred to as the first type store) and the location information of the second type store (also simply referred to as the second type store) in association with each other. FIG. 2 shows an example of information stored in the first storage unit 21.

Store location information is information indicating the location of a store. In the example of FIG. 2, the position of the A1 store is present at the position (XA1, YA1). Here, XA1 and YA1 are numerical values indicating, for example, latitude and longitude. The information indicating the position is not limited to latitude and longitude. For example, the information indicating the position may be information indicating the position in an arbitrarily set coordinate system. Further, the information indicating the position is not limited to two dimensions. For example, different stores may exist on different floors in the same building. In that case, the position information may be represented in three dimensions.

The second type store is, for example, its own store. The first type store is, for example, another store (competitor store or the like). The other store may be a store other than its own store or a store other than its own store (including a chain). Note that information on the first type store and the second type store can be set by an administrator who manages the information management apparatus 2. Therefore, the information set as information on other stores may be arbitrary. Further, the first storage unit 21 may be provided independently of the information management device 2.

In the example of FIG. 2, the first storage unit 21 stores B1 store and A1 store in association with each other, and stores B2 store, B3 store with A2 store, and A3 store in association with each other. This indicates that, for example, the competing store of its own store called B1 store is A1 store, and the competing stores of its own store called B2 store and B3 store are A2 store and A3 store. The latter is, for example, a restaurant operated by B2 and B3 stores, and A2 and A3 stores are other restaurants and cafes that customers may use instead of B2 and B3 stores. It shows that there is. FIG. 2 is an example, and there is no particular limitation on the number of stores associated with each other.

The second storage unit 26 stores an action history of the user of the terminal device 1. The user's action history is data that can specify when and where the user was. Such data is stored by collecting the position and time of the user (terminal device 1) regularly or irregularly.

Furthermore, the behavior history includes the coupon usage history of the store, the purchase history based on the membership card, POS (point of sale) information, etc., and where and what the user was doing. It may also contain data that can specify whether it was.

Such data can be collected by various methods, and stored in the second storage unit 26 in association with information indicating the user. Such data is also called a life log.

The related information storage unit 25 stores the second type store and store related information (also simply referred to as related information) in association with each other. Store-related information is information related to stores such as privilege information such as store coupons, discount tickets, service tickets, and advertisements. FIG. 3 shows an example of information stored in the related information storage unit 25.

In the example of FIG. 3, the related information of the B1 store is the coupon B1 and the advertisement B1, the related information of the B2 store is the advertisement B2, and the related information of the B3 store is the coupon B3.

The behavior estimating unit 22 estimates the behavior of the holder of the terminal device 1 based on the information of the terminal device 1 received by the receiving unit 24. There are various estimation methods. For example, the receiving unit 24 acquires a plurality of pieces of position information of the terminal device 1 from the terminal device 1 and stores them in the second storage unit 26 together with the acquisition time. From this information, the behavior estimation unit 22 can know when and where the terminal device 1 was present. Based on such a history of position and time, the behavior estimation unit 22 can analyze the behavior pattern of the holder of the terminal device 1. For example, it is estimated that the position where the terminal device 1 stays in the morning time zone from the night is near the home. In addition, it is estimated that the position where the terminal device 1 stays in the time zone from morning to evening is near the work place. If the home and work location are estimated in this way, it is also possible to estimate the route from the home to the work location, a store that stops on the way, and the like.

For example, an example of estimated information will be described by taking, for example, a case where a user leaves his / her home, arrives at the nearest station, gets on the train, and then heads to the work place. For example, the behavior estimation unit 22 can estimate whether the user is moving on foot or a vehicle such as a bicycle by measuring the speed after the user leaves home. Further, due to the change in the moving speed, for example, it is estimated that the user moves on foot to a certain position and moves on a train from one position to another. In this case, it is estimated that a certain position is a station. In this way, the behavior estimation unit 22 can estimate the nearest station. Similarly, the behavior estimation unit 22 can estimate the getting-off station. Moreover, the action estimation part 22 can grasp | ascertain the position where the moving speed changed, or the position where it stays before a user goes to a work place from a getting-off station. If such a stay position is a position where the user goes many times and there is a store at this position, it is estimated that the user often uses this store.

Further, if not only the information acquired from the terminal device 1 but also information such as coupons used at the store where the user visited and the usage history of the membership card are combined and analyzed, further detailed information analysis becomes possible. .

 A user's behavior pattern may be discovered by detailed analysis of such behavior history and life log. A behavior pattern is, for example, that a user leaves home at a specific time every morning on weekdays, heads to the nearest station on a specific route, travels to a station in the vicinity of his / her office using a train, and then a specific store It is a series of actions of the user to stop by and go to the work place by a specific route. The behavior estimation unit 22 analyzes the current position, location, speed change, and the like of the terminal device 1 to determine what behavior pattern the holder of the terminal device 1 takes or what behavior pattern Can be estimated.

In addition, since there are various existing methods for such an action estimation method, it will not be described in detail in this specification. The behavior estimation unit 22 may estimate the behavior of the holder of the terminal device 1 using any method.

By such an action history analysis, the action estimation unit 22 can estimate that the holder of the terminal device 1 is heading to the first type store. That is, for example, when it is estimated that the user is in a certain behavior pattern, if the behavior pattern includes a drop-in to the first type store, the behavior estimation unit 22 causes the user to move to the first type store. It can be estimated to head. Note that the behavior estimation unit 22 may estimate that the user is near the first type store and stops at the first type store when moving in the first type store direction. In addition, the behavior estimation unit 22 may estimate whether or not to stop at the first type store in consideration of the user's current situation (age, moving speed, time zone, weather, temperature, etc.). For example, when the user is jogging and the weather is sunny, and when the user is walking and the weather is raining, the behavior after that is different even if the same user exists at the same position In some cases. The influence of the user's situation on the subsequent behavior is made by various data mining. Therefore, based on past data, if the user's situation is associated with a store that may drop in after that, it can be estimated whether or not the user has a high probability of stopping at the first type store. Thus, “estiming going to the first type of store” by the user also includes going to the first type of store with a certain probability or more.

When the behavior estimation unit 22 estimates that the holder of the terminal device 1 goes to the first type store, the transmission unit 23 stores the first type store among the second type stores associated with the first type store. The related information of the store within the predetermined range is transmitted to the terminal device 1.

Specifically, first, the behavior estimation unit 22 searches for the second type store associated with the first type store from the first storage unit 21 shown in FIG. The second type stores associated with the A2 store are the B2 store and the B3 store. In this case, the behavior estimation unit 22 obtains B2 store and B3 store as search results.

Next, the behavior estimation unit 22 calculates the distance between the first type store and the second type store. Here, based on the location of the A2 store (XA2, YA2), the location of the B2 store (XB2, YB2), and the location of the B3 store (XB3, YB3), the distance between the A2 store and the B2 store, the A2 store and the B3 The distance to the store is calculated. Here, it is assumed that the store whose distance is within the predetermined value is only the store B3. In this case, the behavior estimation unit 22 obtains B3 store as a search result. Here, the store search and the narrowing down of stores within a predetermined distance have been described in two stages. However, the distance between the first type store and the second type store is calculated and stored in advance and is stored in one step. A predetermined store may be searched.

Note that “within a predetermined range” means that, for example, the linear distance between stores is within a predetermined value as described above (see FIG. 5). Further, “within a predetermined range” may mean that the route distance between stores on the map is within a predetermined value. For example, as shown in FIG. 6, it is assumed that the distance b1 <a <b2 and the magnitude of the predetermined value S is a <S <b2. a and b1 are linear distances between the first type stores and the respective second type stores. b2 is the distance of the route on the map from the first type store to the second type store B1. In this case, in the linear distance between stores, the second type stores B1 and B2 are both within a predetermined range with respect to the first type store. On the other hand, in the route on the map between stores, only the second type store B2 is within the predetermined range.

Next, the transmission unit 23 transmits the related information of the B3 store to the terminal device 1 among the store related information stored in the related information storage unit 25. In the example of FIG. 3, since the related information of the B3 store is the coupon B3, the transmission unit 23 transmits the coupon B3 to the terminal device 1.

The transmission unit 23 may transmit the related information at a timing when the second type store is visible to the moving user. For example, the transmission unit 23 may transmit the related information to the terminal device 1 when the distance between the user and the second type store is within a predetermined range (for example, 30 meters).

Next, the configuration of the terminal device 1 will be described. As shown in FIG. 1, the one or more terminal devices 1 include a transmission unit 11, a reception unit 12, and a position information acquisition unit 13.

The location information acquisition unit 13 has a function of acquiring location information where the terminal device 1 exists. The position information is information capable of estimating the presence position of the own device directly or indirectly. For example, the function of acquiring position information may be a function of directly acquiring the location of the device itself, such as GPS (Global Positioning System). Alternatively, the function of acquiring position information may be a function of acquiring information for indirectly estimating the presence position of the own device, for example, a function of acquiring a radio signal from a store. This is because if the wireless signal includes information for identifying the store, it is estimated that the terminal device 1 exists in the store identified by the store information. Various methods for obtaining such position information are known and will not be described in detail here. Any method may be used for the position information acquisition unit to acquire the position information.

The transmission unit 11 transmits the location information of the terminal device 1 acquired by the location information acquisition unit 13 to the information management device 2. The transmission unit 11 does not need to directly transmit the position information to the information management device 2 like M2M (Machine to Machine), for example, and indirectly transmits the information to the information management device 2 via another device. Also good.

The receiving unit 12 receives store-related information from the information management device 2. The acquired store related information may be displayed on a display unit (not shown). If the store-related information is privilege information, the user can use the received privilege information at the store.

Next, an operation example of this embodiment will be described with reference to the drawings. FIG. 4 is a diagram illustrating an example of the operation of the system according to the present embodiment.

First, the terminal device 1 transmits its own location information acquired by the location information acquisition unit 13 to the information management device 2 at regular or arbitrary timing (step S1). As described above, the behavior estimation unit 22 of the information management device 2 estimates the behavior of the user holding the terminal device 1 based on the position information acquired from the terminal device 1 (step S2).

As a result of the estimation, when it is estimated that the user heads for the first type store (YES in step S3), the behavior estimation unit 22 of the information management device 2 uses the second type associated with the first type store. A store is searched (step S4). That is, in the example of FIG. 2, for example, when it is estimated that the user goes to another store of the A2 store, the behavior estimation unit 22 of the information management device 2 stores the second type store B2 associated with the store of the A2 store. Search for a store, B3 store.

The behavior estimation unit 22 of the information management device 2 selects a store within a predetermined distance from the first type store among the searched second type stores (step S5). That is, first, the behavior estimation unit 22 of the information management device 2 calculates, for example, the distance between the store A2 and the store B2 and the distance between the store A2 and the store B3 in the example of FIG. Next, the behavior estimation part 22 of the information management apparatus 2 selects B3 store, when the store which exists in a predetermined range is only B3 store.

Next, the transmission unit 23 of the information management device 2 transmits the store related information of the selected store to the terminal device 1 (step S6). In the above example, the transmission unit 23 of the information management device 2 refers to the related information storage unit 25 and transmits the coupon B3, which is store-related information associated with the B3 store, to the terminal device 1. Thereafter, the terminal device 1 receives the coupon B3, which is store-related information transmitted from the information management device 2 (step S7).

Thereby, since the information management device 2 can provide related information of the second type store to the user who goes to the first type store, the information management device 2 can give the user an incentive to go to the second type store. . Therefore, if this embodiment is used with the second type store as its own store, it is possible to encourage customers to visit the store.

In particular, when the user is about to go to the first type store and the first type store and the second type store are similar stores and are within a predetermined range, the user receives the privilege of the second type store, etc. The visit to the second type store can be urged while reducing the load.

<Embodiment 2>
Next, a second embodiment of the present invention will be described with reference to the drawings. The behavior estimation unit 22 in the present embodiment is different from the first embodiment in that store-related information is sent to the user. Since the other points are the same as those in the first embodiment, differences will be mainly described.

The behavior estimation unit 22 estimates the route to the user's first type store. That is, in the first embodiment, when it is estimated that the user is going to the first type of store, the second type of store related information is transmitted to the user. On the other hand, in this Embodiment, when it is estimated that a user goes to a 1st type store, it is estimated including the route on a map by what kind of route it goes to the said store.

The transmission unit 23 transmits the store-related information when the second type store exists in the route that the user goes to the first type store. In FIG. 7, the route when the user goes to the first type store is indicated by a solid line. The second type store B1 exists on the solid line, but the second type store B2 does not exist. In this case, the transmission unit 23 transmits store-related information regarding the store B1 to the terminal device 1.

An operation example of the present embodiment will be described with reference to FIG. Steps S1 to S5 in FIG. 10 are the same as those in the first embodiment. Thereafter, the information management device 2 operates as follows, for example.

First, the behavior estimation unit 22 of the information management device 2 estimates a route to the user's first type store (step S21). The estimation method is not particularly limited. For example, the behavior estimation unit 22 refers to a user's past behavior history and what route (weather, moving speed, etc.) the user takes while referring to a database (not shown) that stores a map. It may be estimated. After estimating the route, the behavior estimating unit 22 refers to the first storage unit 21 and determines whether or not the second type store exists in the route. Note that the presence of a store in the route includes not only the case where the store's latitude / longitude exists in the route, but also the case where the store exists in the vicinity of the route, that is, within a predetermined distance from the route. (The same applies to other embodiments).

When there is a second type store in the route (YES in step S22), the transmission unit 23 transmits store related information of the store to the terminal device 1 (step S6). Thereby, the terminal device 1 receives the store related information of the second type store (step S7).

The behavior estimation unit 22 may estimate the user's destination with reference to the second storage unit 26. That is, the behavior estimation unit 22 compares the user's past behavior history with the current behavior, and estimates where the user is going.

In this case, the behavior estimation unit 22 estimates a route to the user's destination, and the transmission unit 23 transmits related information when the second type store exists in the route to the user's destination. You may do it.

According to this embodiment, the possibility of visiting the second type store can be increased. In the first embodiment, as shown in FIG. 5, when it is estimated that the user is going to the first type store, the privilege information of the second type store existing at a position not far from the first type store is stored in the user. Can be provided. In the present embodiment, as shown in FIG. 7, in addition to the above effects, privilege information can be provided to the user when the second type store exists on the route. In this way, the user can drop in to the second type store without going to the second type store through a different route, so the possibility of the user visiting the store can be further increased.

<Embodiment 3>
Next, a third embodiment of the present invention will be described with reference to the drawings. The behavior estimation unit 22 in the present embodiment is different from the first embodiment in that store-related information is sent to the user. Since the other points are the same as those in the first embodiment, differences will be mainly described.

The behavior estimation unit 22 calculates the distance between the user and the first type store based on the current position information of the terminal device 1 and the position information of the first type store estimated to be directed by the user. The distance between the user and the first type store may be a simple straight line distance between the two parties, or may be a distance calculated in consideration of how to turn the road on the map, inaccessible information, or the like.

The transmission unit 23 transmits, to the terminal device 1, store related information of the second type store that exists within the calculated range of the distance between the two as viewed from the user. In other words, the transmission unit 23 transmits store-related information of the second type store whose distance to the user is within the distance between the user and the first type store to the user. Specifically, as shown in FIG. 8, the distance between the user and the first type store is a, the distance between the user and the second type store B1 is b1, and the distance between the user and the second type store B2 Is b2, and b1 <a <b2. In this case, since the second type store B1 is located at a distance shorter than the distance a between the user and the first type store, the transmission unit 23 sends the store related information associated with the B1 store to the terminal device 1. Send.

An operation example of the present embodiment will be described with reference to FIG. Steps S1 to S3 in FIG. 11 are the same as those in the first embodiment. Thereafter, the information management device 2 operates as follows, for example.

The behavior estimation unit 22 of the information management device 2 calculates the distance between the current position of the user and the position of the first type store when the user is estimated to go to the first type store in step S3. (Step S31).

Next, the behavior estimation unit 22 of the information management device 2 searches the first storage unit 21 for a second type store in which the distance to the user is within the calculated distance between the two persons. (Step S32).

The transmitting unit 23 refers to the related information storage unit 25 and transmits the store related information of the second type store searched in the previous step to the terminal device 1 (step S6). Thereby, the terminal device 1 receives the store related information of the second type store (step S7).

According to this embodiment, the possibility of visiting the second type store can be increased. In the first embodiment, as shown in FIG. 5, when it is estimated that the user is going to the first type store, the privilege information of the second type store existing at a position not far from the first type store is stored in the user. Can be provided. In contrast, in the present embodiment, as shown in FIG. 8, privilege information can be provided to the user when the second type store is less than or equal to the distance to the first type store. In this way, it is possible to increase the user's possibility of visiting the store by detouring to the second type store by detouring with the same effort as going to the first type store.

<Embodiment 4>
Next, a fourth embodiment of the present invention will be described with reference to the drawings. The behavior estimation unit 22 in the present embodiment is different from the first embodiment in that store-related information is sent to the user. Since the other points are the same as those in the first embodiment, differences will be mainly described.

In the present embodiment, when it is estimated that the user is heading for the first type store, the behavior estimation unit 22 further refers to the second storage unit 26 and then estimates the route on which the user moves from the behavior history. To do. Thereafter, when there is a second type store in the route, the transmission unit 23 transmits related information of the second type store to the terminal device 1.

Specifically, when it is estimated that the user is heading to the first type store, the behavior estimation unit 22 refers to the past user behavior history and estimates a route that the user will follow thereafter. . Since there are various estimation methods, for example, the behavior estimation unit 22 can estimate a route for heading to the work location after that if the user is in the middle of commuting. For example, if the user's commuting route is fixed, the route can be estimated almost definitely. Or the action estimation part 22 can estimate | require the route | root which passes more than predetermined frequency (probability) from the past action history, and can estimate the said route | root as a path | route which a user will advance.

Next, the behavior estimation unit 22 determines whether there is a second type store in the route. FIG. 9 shows an example of the case where the second type store exists on the route that passes after assuming that the user headed for the first type store. As described above, when the behavior estimation unit 22 determines that the second type store exists in the route, the transmission unit 23 transmits the related information of the second type store to the user (terminal device 1). .

An operation example of the present embodiment will be described with reference to FIG. Steps S1 to S3 in FIG. 12 are the same as in the first embodiment. Thereafter, the information management device 2 operates as follows, for example.

The behavior estimation unit 22 of the information management device 2 estimates a route that the user will travel after going to the first type store when the user is estimated to go to the first type store (step S41). .

The behavior estimation unit 22 determines whether or not the second type store exists in the estimated route with reference to the first storage unit 21, and when the second type store exists (in step S42). YES), the transmission unit 23 transmits the relevant information of the store to the terminal device 1 (step S6). Thereby, the terminal device 1 receives the store related information of the second type store (step S7).

According to this embodiment, the possibility of visiting the second type store can be increased. In the first embodiment, as shown in FIG. 5, when it is estimated that the user is going to the first type store, the privilege information of the second type store existing at a position not far from the first type store is stored in the user. Can be provided. On the other hand, in this Embodiment, as shown in FIG. 9, when a 2nd type shop exists on a user's presumed route, privilege information can be provided to a user. If it does in this way, the presence of the 2nd type store can be noticed on the way to the 1st type store, and a user can stop at the 2nd type store with the same effort as stopping at the 1st type store. Therefore, the possibility of the user visiting the store can be increased.

<Embodiment 5>
Next, a fifth embodiment of the present invention will be described with reference to the drawings. The present embodiment is different from the other embodiments in that the transmission unit 23 sends route guidance information to the user in addition to the store related information. A description will be given centering on differences from the other embodiments.

In the present embodiment, the information management device 2 includes a route guidance generation unit (not shown).

The behavior estimation unit 22 refers to the second storage unit 26 to estimate the user's destination. That is, the behavior estimation unit 22 compares the user's past behavior history with the current behavior, and estimates where the user is going.

The route guidance generating unit generates route guidance information to the destination. Specifically, the route guidance generation unit refers to a database or the like (not shown) that stores a map, and connects the user's destination and the second type store associated with the store-related information transmitted to the user. Route guidance information is generated. The route guidance information may be information that displays a route connecting the destination and the second type store on a map, or may be audio information that describes the route. Such a route guidance information generation method can be realized by various known methods, and therefore will not be described in detail.

The transmission unit 23 transmits the route guidance information from the second type store to the destination to the terminal device 1 together with the second type store related information.

An example of the operation of the present embodiment will be described with reference to FIG. Steps S1 to S5 in FIG. 13 are the same as those in the first embodiment. Thereafter, the information management device 2 operates as follows, for example.

The behavior estimation unit 22 estimates the user's destination. Further, the route guidance generating unit generates route guidance information of a route connecting the destination and the second type store obtained in step S5 (step S51).

Next, the transmission unit 23 transmits the store related information of the second type store selected in step S5 to the terminal device 1 together with the route guidance information (step S52). Thereby, the terminal device 1 receives the store related information of the second type store selected in Step S5 together with the route guidance information from the information management device 2 (Step S53).

According to the present embodiment, the transmission unit 23 also transmits route guidance information to the destination after the user stops at the second type store. Therefore, even if the second type of store is a store that has never been visited by the user, the user can head to the destination without hesitation. Therefore, since the user can execute without hesitating to visit the second type store, the possibility of visiting the second type store can be increased.

<Embodiment 6>
Next, a sixth embodiment of the present invention will be described with reference to the drawings. This embodiment differs from the other embodiments in that the information management device 2 further includes a behavior change estimation unit 27. A description will be given centering on differences from the other embodiments.

FIG. 14 is a diagram illustrating an example of a system including the information management apparatus 2 according to the present embodiment. As shown in FIG. 14, the information management device 2 according to the present embodiment includes a first storage unit 21, a behavior estimation unit 22, a transmission unit 23, a reception unit 24, a related information storage unit 25, a second storage unit 26, and a behavior. A change estimation unit 27 is provided.

The behavior change estimation unit 27 estimates whether or not the user's behavior changes compared to the behavior estimated by the behavior estimation unit 22 and how it changes.

For example, the user's behavior estimated by the behavior estimation unit 22 may also change due to a change in conditions such as the environment surrounding the user. The behavior change estimation unit 27 estimates how the user behavior changes due to such a change in conditions.

For example, a user who is estimated to go to the first type store by the behavior estimation unit 22 may cause a change in behavior such as coming to the second type store by receiving a coupon or the like of the second type store. It is possible. Such behavior change is estimated by the behavior change estimation unit 27.

The behavior change estimation unit 27 operates as follows, for example. First, the second storage unit 26 stores various data (conditions) such as weather, day of the week, time zone, presence / absence of a campaign at a store, presence / absence of a coupon, and user behavior in association with each other. For example, the second storage unit 26 has a 100% probability that the user will visit the first type store when the rice ball 100 yen sale is held at the first type store, and the day when it is clear. In addition, the probability of visiting the second type store is 80% and the probability of visiting the first type store on a rainy day is 70%.

The behavior change estimation unit 27 determines whether or not the above conditions have changed as compared to when the behavior estimation unit 22 estimates the user behavior. When the condition changes, the behavior change estimation unit 27 determines whether or not the user's behavior changes due to the change in the condition. For example, the behavior change estimation unit 27 determines whether or not the probability that the user will visit the first type store and the probability that the user will visit the second type store change.

Alternatively, the behavior change estimation unit 27 may be such that a user who is estimated to visit the first type store by the behavior estimation unit 22 visits the second type store by acquiring related information of the second type store. It is determined whether or not it is estimated that a behavior change will occur.

In this way, the behavior change estimation unit 27 estimates whether or not the user's behavior changes due to a change in natural conditions such as a change in weather, or a change in artificial conditions such as provision of benefits. In particular, the behavior change estimation unit 27 determines whether or not the user who is estimated to go to the first type store by the behavior estimation unit 22 is estimated to go to the second type store due to a change in conditions.

When the behavior change estimating unit 27 estimates that the user is going to the second type store, the transmitting unit 23 transmits related information of the second type store to the terminal device 1.

An operation example of the present embodiment will be described with reference to FIG. Steps S1 to S5 in FIG. 15 are the same as those in the first embodiment. Thereafter, the information management device 2 operates as follows, for example.

The behavior change estimating unit 27 determines whether or not it is estimated that the user visits the store of the second type due to a change in conditions (step S61). As described above, the change in the condition means that an event that may change the user behavior such as weather, day of the week, time zone, presence / absence of a campaign at a store, presence / absence of a coupon, and the like changes.

When it is estimated that the user visits the store of the second type (YES in step S61), the transmission unit 23 transmits related information of the store to the terminal device 1 (step S6). Thereafter, the terminal device 1 receives store related information of the second type store (step S7).

Thus, for example, when the behavior change estimation unit 27 estimates that the weather changes and the user visits the second type store, the transmission unit 23 provides the user with related information on the second type store. To do.

Alternatively, for example, when the behavior change estimating unit 27 estimates that the user visits the second type store by receiving privilege information such as a coupon, the transmission unit 23 relates to the second type store. Provide privilege information to the user as information.

As described above, according to the present embodiment, the store-related information is transmitted when the user is likely to change the behavior, and therefore, the store visit can be promoted more efficiently.

<Embodiment 7>
Next, a seventh embodiment of the present invention will be described with reference to the drawings. FIG. 16 is a configuration diagram showing an example of the information management apparatus 2 in the present embodiment.

The information management device 2 of the present embodiment includes a first storage unit 21, a behavior estimation unit 22, and a transmission unit 23.

The first storage unit 21 stores the location information of the first type store and the location information of the second type store in association with each other.

The behavior estimation unit 22 estimates the user's behavior based on the position information acquired from the terminal device 1 held by the user. There are various well-known estimation methods, and the estimation method is not limited.

When the behavior estimating unit 22 estimates that the user is going to the first type store, the transmission unit 23 is connected to the first type store among the second type stores associated with the first type store. The related information of the store whose distance is within the predetermined range is transmitted to the user terminal. Store related information is stored in a storage unit (not shown).

Note that the block diagram used in the description of each of the above-described embodiments shows functional unit blocks rather than hardware unit configurations. These functional blocks are realized by any combination of hardware and software. Further, in these drawings, the components of each embodiment may be described as being realized by one physically coupled device, but the means for realizing the same is not limited thereto.

According to the present embodiment, since the information management device 2 can provide related information of the second type store to the user who goes to the first type store, the incentive to go to the second type store for the user Can be given. Therefore, if the present invention is used with the second type store as its own store, it is possible to encourage customers to visit the store.

In particular, when the user is about to go to the first type store and the first type store and the second type store are similar stores and are within a predetermined range, the user receives the privilege of the second type store, etc. The visit to the second type can be urged while reducing the load of.

The present invention has been described above with reference to the embodiments, but the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

This application claims priority based on Japanese Patent Application No. 2014-021806 filed on February 7, 2014, the entire disclosure of which is incorporated herein.

DESCRIPTION OF SYMBOLS 1 Terminal device 2 Information management apparatus 21 1st memory | storage part 22 Behavior estimation part 23 Transmission part 24 Receiving part 25 Related information storage part 26 2nd memory | storage part 27 Behavior change estimation part

Claims

Storage means for storing the location information of the first type store and the location information of the second type store in association with each other;
Behavior estimation means for estimating user behavior based on location information acquired from a user terminal;
When it is estimated that the user is heading to the first type store by the behavior estimation means, the distance from the first type store among the second type stores associated with the first type store Transmitting means for transmitting related information of stores within a predetermined range to the user terminal;
An information management device.
The behavior estimating means estimates a route to the first type store or destination of the user,
2. The information according to claim 1, wherein the transmission unit transmits the related information when the second type store exists in the route toward the first type store or the destination. Management device.
Storage means for storing the location information of the first type store and the location information of the second type store in association with each other;
Behavior estimation means for estimating user behavior based on location information acquired from a user terminal;
A transmission unit that transmits, to the user terminal, related information of the second type store associated with the first type store when the behavior estimation unit estimates that the user goes to the first type store. And comprising
The behavior estimating means calculates a distance based on the positional information acquired from the user terminal and the positional information of the first type store estimated to be headed by the user,
The transmission means is an information management device for transmitting the related information of the second type store existing within a predetermined range of the distance.
Storage means for storing the location information of the first type store and the location information of the second type store in association with each other;
Behavior estimation means for estimating user behavior based on location information acquired from a user terminal;
A transmission unit that transmits, to the user terminal, related information of the second type store associated with the first type store when the behavior estimation unit estimates that the user goes to the first type store. When,
Second storage means for storing an action history of the user acquired from the user terminal;
The behavior estimating means estimates, from the behavior history, a route that the user moves after, when it is estimated that the user goes to the store of the first type.
The transmission means is an information management device that transmits the related information when the second type store is in the route.
The behavior estimation means estimates the user's destination,
5. The information management apparatus according to claim 1, wherein the transmission unit transmits route guidance from the second type store to the destination together with the related information. 6.
It further comprises behavior change estimation means for estimating whether or not to go to the second type of store,
The said transmission means transmits the said relevant information to the said user terminal, when it estimates that the user will go to the said 2nd type store by the said action change estimation means. Information management device.
In a computer comprising storage means for associating and storing location information of the first type store and location information of the second type store,
An action estimation step for estimating the action of the user based on the positional information acquired from the user terminal;
When it is estimated that the user goes to the first type store, the distance from the first type store is within a predetermined range among the second type stores associated with the first type store. Transmitting the related information of the store to the user terminal;
The computer-readable recording medium which records the information management program which performs this.
In the behavior estimation step, the route to the first type store or destination of the user is estimated,
The recording medium according to claim 7, wherein, in the transmission step, the related information is transmitted when the second type of store exists in the route toward the first type of store or destination. .
Estimate user behavior based on location information obtained from the user terminal,
When it is estimated that the user goes to the first type store, the distance between the first type store and the first type store among the second type stores in which the position information is associated with the first type store is within a predetermined range. The information management method which transmits the relevant information of the store in the inside to the user terminal.
Estimating a route to the first type store or destination of the user,
The information management method according to claim 9, wherein the related information is transmitted when the second type store exists in the route toward the first type store or the destination.