JP2019219731A - Information processing device, information processing method, and program - Google Patents

Abstract

To further promote sales of a commodity or service.SOLUTION: An information processing device comprises: an acquisition part for acquiring an action history on each network of a plurality of users; and a determination part for determining a retrieval condition for retrieving a commodity or service to promote sales to each of the plurality of users from a plurality of commodities or services to be sold in electronic commerce via the network on the basis of the action history on the network of the plurality of users acquired by the acquisition part.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an information processing device, an information processing method, and a program.

  2. Description of the Related Art Conventionally, a shopping site using e-commerce or the like may provide a web page or the like on which a store sells a sale product or the like as a content in order to promote sales of a product or service. Related to this, there are technologies for recommending free words using past search results of users, and technologies for appropriately proposing search query candidates according to the attributes and authority of the user who inputs search queries. It is known (see, for example, Patent Documents 1 and 2).

JP-A-2015-106351 JP 2015-106354 A

  However, in the related art, the same content may be provided to all consumers, and in some cases, it may not always be possible to promote products or services to all consumers.

  The present invention has been made in view of the above problems, and has as its object to provide an information processing apparatus, an information processing method, and a program that can further promote sales of goods or services.

  One aspect of the present invention is an acquisition unit that acquires an action history of each of a plurality of users on a network, and based on an action history of each of a plurality of users acquired by the acquisition unit on the network, From a plurality of products or services sold in e-commerce via a network, a determination unit that determines a search condition for searching for a product or service that promotes sales to each of the plurality of users, An information processing apparatus comprising:

  According to one embodiment of the present invention, sale of a product or service can be further promoted.

FIG. 1 is a diagram illustrating an example of an information providing system 1 including an information processing device 100 according to a first embodiment. FIG. 2 is a diagram illustrating an example of a configuration of the information processing apparatus 100 according to the first embodiment. FIG. 7 is a diagram illustrating an example of search history information 132 for each user. FIG. 8 is a diagram illustrating an example of search history information 134 for each item. FIG. 4 is a diagram illustrating an example of a web page provided by a content providing unit 112. It is a figure showing an example of the 2nd sales promotion page. 5 is a flowchart illustrating a flow of a series of processes performed by a control unit. It is a figure which shows the determination method of a search condition typically. It is a figure which shows P (Category | UserA) typically. It is a figure which shows P (Query | CategoryID) typically. FIG. 2 is a diagram illustrating an example of a hardware configuration of the information processing apparatus 100 according to the embodiment.

  Hereinafter, an information processing apparatus, an information processing method, and a program to which the present invention is applied will be described with reference to the drawings.

[Overview]
The information processing device is realized by one or more processors. The information processing device acquires the action history of each of the plurality of users on the network, and, based on the acquired action history, among a plurality of goods or services sold in electronic commerce via the network, A search condition for searching for a product or service that promotes sales to each of the users is determined.

  Then, the information processing apparatus provides the other content that includes the search result satisfying the search condition and is referred to by a hyperlink or the like to a certain content to the terminal device of each user corresponding to each search condition. Or search for products or services that satisfy the search conditions determined for each of a plurality of users from among a plurality of products or services sold in e-commerce, and product information on the products or services searched for each search condition Is provided to the terminal device of each user corresponding to each search condition. Thereby, sales of goods or services can be further promoted. Hereinafter, goods or services will be collectively referred to as “items”. Hereinafter, goods or services will be collectively referred to as “items”.

[First Embodiment]
[overall structure]
Hereinafter, the first embodiment will be described. FIG. 1 is a diagram illustrating an example of an information providing system 1 including an information processing device 100 according to the first embodiment. The information providing system 1 according to the first embodiment includes, for example, one or more terminal devices 10 and an information processing device 100. These devices are connected via a network NW.

  Each device shown in FIG. 1 transmits and receives various information via the network NW. The network NW includes, for example, the Internet, a wide area network (WAN), a local area network (LAN), a provider terminal, a wireless communication network, a wireless base station, a dedicated line, and the like. Note that not all combinations of the devices illustrated in FIG. 1 need to be able to communicate with each other, and the network NW may partially include a local network.

  The terminal device 10 is a terminal device including an input device, a display device, a communication device, a storage device, and an arithmetic device, such as a mobile phone such as a smartphone, a tablet terminal, and various personal computers. The communication device includes a network card such as an NIC (Network Interface Card), a wireless communication module, and the like. In the terminal device 10, a UA (User Agent) such as a web browser or an application program is activated, and transmits a request according to a user's input operation to the information processing device 100. In addition, the terminal device 10 on which the UA is activated causes the display device to display various images based on the information acquired from the information processing device 100.

[Configuration of Information Processing Device]
FIG. 2 is a diagram illustrating an example of a configuration of the information processing apparatus 100 according to the first embodiment. As illustrated, the information processing apparatus 100 includes, for example, a communication unit 102, a control unit 110, and a storage unit 130.

  The communication unit 102 includes, for example, a communication interface such as an NIC. The communication unit 102 communicates with the terminal device 10 and the like via the network NW. For example, the communication unit 102 communicates with the terminal device 10 activated by the UA such as a web browser, and receives a request from the terminal device 10.

  The control unit 110 includes, for example, a content providing unit 112, a search condition determining unit 114, and a search unit 116. The search condition determination unit 114 is an example of an “acquisition unit” and a “determination unit”.

  A component of the control unit 110 is that a hardware processor (or processor circuit) such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit) executes a program (software) stored in the storage unit 130, for example. Is realized by: Some or all of these components are implemented by hardware (circuitry) such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), and FPGA (Field-Programmable Gate Array). It may be realized, or may be realized by cooperation of software and hardware. Further, the above-described program may be stored in the storage unit 130 in advance, or may be stored in a removable storage medium such as a DVD or a CD-ROM. Then, the program may be installed in the storage unit 130 from the storage medium.

  The storage unit 130 is realized by a storage device such as a hard disk drive (HDD), a flash memory, an electrically erasable programmable read only memory (EEPROM), a read only memory (ROM), and a random access memory (RAM). The storage unit 130 stores search history information 132 for each user, search history information 134 for each item, and the like, in addition to various programs such as firmware and application programs.

  FIG. 3 is a diagram illustrating an example of the search history information 132 for each user. As shown in the illustrated example, the search history information 132 for each user includes, for a user ID identifying each user, a query input when the user searched for an item at a shopping site, a category specified by a condition, This is information in which date and time are associated. For example, when the user A searches for “home electronics TV” from a plurality of items in a shopping site or the like, the user inputs a character string “TV” as a query in a search window of the site, and further searches for a TV magazine. In some cases, the category of an item is specified as “home appliances” in order to exclude items such as furniture and television furniture from the search results. In this case, in the search history information 132 for each user, the query “TV” and the category “home electronics” are associated with the user ID of the user A. Note that the category need not always be specified as a search condition. If the category is not specified, the category field of the search history information for each user 132 may be blank. The query input at the time of searching for the item, the category of the specified item, and the like are examples of the “action history on the network”.

  FIG. 4 is a diagram illustrating an example of the searched history information 134 for each item. As shown in the example of the drawing, the searched history information 134 for each item includes, for an item ID identifying each item, a query input when the item was searched, a category specified by a condition, Is the information associated with the number of times that the data has been transmitted. In the illustrated example, for the item having the item ID “Item_A”, the search using the combination of the query “Q1” and the category “C1” has been performed “15,133” times.

  When the communication unit 102 receives a request from the terminal device 10, the content providing unit 112 controls the communication unit 102 to provide information corresponding to the request to the terminal device 10. For example, when the communication unit 102 receives an HTTP request from the terminal device 10 on which the web browser has been activated as a UA, the content providing unit 112 may provide the terminal device 10 with a web page as content. Further, for example, when the communication unit 102 receives an API request from the terminal device 10 on which the application has been activated as a UA, the content providing unit 112 may provide the terminal device 10 with content for the application.

  FIG. 5 is a diagram illustrating an example of a web page provided by the content providing unit 112. In the illustrated example, a web page of a website (hereinafter, collectively referred to as a sales site) such as a shopping site, an auction site, and a flea market site for selling items in electronic commerce (Electronic Commerce) via the network NW is schematically illustrated. Is shown. For example, in order to promote the sale of items, a web page (hereinafter referred to as “first sales”) on which an item that a store or a sole proprietor wants to sell, that is, an item whose sales are to be promoted, is posted on the sales site. Promotion page). The content providing unit 112 adds a URL (Uniform Resource Locator) of a web page (hereinafter, referred to as a second sales promotion page) personalized for each user who accesses the first sales promotion page to the first sales promotion page. Reference (correspondence). The first sales promotion page is an example of “second content” or “third content”, and the second sales promotion page is an example of “first content”.

  For example, the content providing unit 112 generates a second sales promotion page based on the determination result by the search condition determination unit 114 described later, and sets the URL of the generated second sales promotion page to a character in the first sales promotion page. The second sales promotion page is provided to the terminal device 10 by associating the terminal device 10 with a hyperlink to an image or an image. In the illustrated example, the URL of the second sales promotion page is associated with the character string “list of products recommended to you” shown in the region R1. Note that such a website function may be realized by an application installed on a smartphone or the like.

  FIG. 6 is a diagram illustrating an example of the second sales promotion page. For example, a search condition is displayed on the second sales promotion page, and the number of items that satisfy the search condition is displayed as the number of items. In the illustrated example, on the second sales promotion page, the category of the item is “Bag” and the name of a certain brand “XXXXX” is included in the description of the item as the search condition. This indicates that 7,196 items satisfy the search condition. In addition, on the second sales promotion page, item information of items satisfying the search condition is sold in order (selling order), recommended by the store side, lowest price, highest price, and many reviews. Order. The item product information includes the above-described description, title, price, discount rate, item image, and the like. Note that “keyword” in the figure represents the specified query.

  When a certain user accesses the first sales promotion page using the terminal device 10, the search condition determination unit 114 determines search conditions based on a search history of items on the sales site of the user. The search history of the item of each user is included in the search history information 132 for each user. The search condition is a condition for searching, from a plurality of items sold on the first sales promotion page, for an item that promotes sales to a user who has accessed the first sales promotion page.

  The search unit 116 searches for an item that satisfies the search condition determined by the search condition determination unit 114 from a plurality of items sold on the first sales promotion page. In response to this, the above-described content providing unit 112 generates a second sales promotion page in which the items (items promoting sales) searched by the search unit 116 are displayed in a list format.

[Processing flow of control unit]
Hereinafter, a more specific processing flow of the control unit 110 will be described. FIG. 7 is a flowchart illustrating a flow of a series of processes performed by the control unit 110. The processing of this flowchart may be repeatedly performed at a predetermined cycle, for example.

  First, the search condition determining unit 114 waits until the communication unit 102 receives a request for the first sales promotion page from the terminal device 10 (S100), and the communication unit 102 requests the first sales promotion page from the terminal device 10. Is received, a search condition corresponding to the target user (personalized to the target user) is determined based on the search history of the user who operates the terminal device 10 that is the transmission source of the request (hereinafter, referred to as the target user). (S102).

  For example, the search condition determination unit 114 reads (acquires) the search history information 132 for each user from the storage unit 130, and, from among the search histories of the plurality of users included in the read search history information 132 for each user, Select the search history of the target user. When the search history information 132 for each user is stored in the external storage device, the search condition determination unit 114 may acquire the search history information 132 for each user from the external storage device via the communication unit 102. .

  The search condition determination unit 114 refers to the search history of the selected target user, and determines the most frequently used search condition (combination of query and category) within a predetermined past period (for example, about several weeks) in the target user. To decide.

  For example, if the target user specifies the most search conditions that combine the category “fashion” and the query “parker” within a predetermined period in the past, the search condition determination unit 114 determines that the category “fashion” , "Parker" is determined as the search condition of the target user. In the first sales promotion page, if an item of a specific category (in this case, for example, “fashion”) is set as an item to be promoted with a heading such as “winter clothes clearing sale”, the search condition is determined. The unit 114 selects, from the search history of the target user, a query most frequently used when the category “fashion” is specified as a search condition by the target user, and selects the category specified in the first sales promotion page. A condition in which the target user and the query selected from the search history of the target user are combined may be used as the search condition of the target user.

  In addition, for example, when the target user browses an item at a sales site or the like, the search condition determination unit 114 determines the search condition used by another user different from the target user for the item as the process of S102. It may be determined as a user search condition. The target user is an example of a “first user”, and another user different from the target user is an example of a “second user”.

  FIG. 8 is a diagram schematically illustrating a method of determining a search condition. As illustrated, for example, it is assumed that items A, B, and C are handled at a sales site. If the items A, B, and C have already been searched by an unspecified number of other users different from the target user before the target user searches for items on the sales site, search conditions that are statistically easy to use And search conditions that are difficult to use. For this reason, when the target user has viewed the item most recently, the search condition determination unit 114 searches the search condition that has been used the most frequently among the search conditions that have led to another user viewing the item that the target user has viewed most recently. The condition is selected as an easy-to-use search condition, and the selected search condition is set as the search condition of the target user.

As illustrated, for example, when the search condition that is likely to be used for item B (the search condition with the largest number of uses) is a combination of “query Q _B ” and “category CT _B ”, the target user If viewing the item B, the search condition determining unit 114, a search condition of the target user, and determines the combination of the "query Q _B" and "category CT _B", the "query Q _B" and "category CT _An item that satisfies the combination with “ _B ” is determined as an item that promotes sales to the target user.

  Further, for example, when the target user is interested in a specific category (hereinafter, referred to as an interest category), the search condition determination unit 114 performs a plurality of sales promotion targets that can be sold on the first sales promotion page as the process of S102. Items that are classified into the interest category of the target user are selected from among the items, and a query that is easily used when the selected item is searched on the first sales promotion page is set as the search condition of the target user. Then, the search condition determining unit 114 may determine an item that satisfies the search condition as an item that promotes sales to the target user. In other words, the search condition determining unit 114 predicts that a target user who is interested in a specific category will search for an item using such a query, and determines a combination of the predicted query and the interest category. Determine the search conditions.

  For example, the search condition determining unit 114 may determine the search condition of the target user based on Expression (1).

  Score (Query | UserA) in the expression represents a score indicating how appropriate it is to include a certain query (Query) in the search condition of the target user A (UserA). P (Category | UserA) represents a probability indicating how much interest the target user A is in each of a plurality of categories (probability in which the interest of each category is expressed as a percentage).

FIG. 9 is a diagram schematically showing P (Category | UserA). For example, P (Category | UserA) is the probability of the degree of interest of the target user A in each of a plurality of categories of interest category candidates (CT _A , CT _B , CT _C , CT _{D in the} figure). These are the parameters represented. The degree of interest in each category of the target user A may be determined based on the browsing history and search history of the target user A.

  Further, P (Query | CategoryID) in the formula is used when a certain category (CategoryID) is used as a search condition, and when an item desired by the target user A is searched for from items narrowed down by the category. It represents the probability of a query that is expected to be entered in the window.

FIG. 10 is a diagram schematically illustrating P (Query | CategoryID). For example, P (Query | CategoryID) represents a plurality of queries used when searching for items from the population when a plurality of items classified into a certain category is a population (FIG. medium _{Q a, Q B,} a parameter in which the number of times of use, etc. was expressed as a probability of Q C, _{Q D,} etc.).

  Weight (CategoryID) in the expression represents the importance of each category. As described above, for example, on the first sales promotion page, when an item of a certain category is set as an item to be promoted, the weight of the specific category is set to a larger value than the weight of other categories. May be set. power (Query) represents the popularity of the query. For example, a query corresponding to a buzzword (buzz word) in which the number of searches per unit time is large or the number of searches rapidly increases has a larger value of power (Query).

Since the equation (1) includes the above-described parameters, the target user A is strongly interested in a certain category CT _X (the probability of the category CT _X is high), and is classified into the category CT _X. as used easily query (strong ties for the category CT _X query) when searching for a desired item from among a plurality of items, the score of the query to the user a (score) increases. The search condition determination unit 114 sets the query having the largest score based on the mathematical expression (1) as the search condition of the target user.

  Returning to the description of FIG. 7, next, the search unit 116 searches the plurality of items sold on the first sales promotion page for an item that satisfies the search condition determined by the search condition determination unit 114 (S104). ).

  For example, as described above, when the search condition determination unit 114 determines the search condition that combines the category “fashion” and the query “parker”, the search unit 116 is sold on the first sales promotion page. Search for items that are classified into the category of “fashion” and that include a query of “parker” in the description of the item as an item that promotes sales to the target user from among a plurality of items to be sold and obtained. I do.

  Next, the content providing unit 112 generates a second sales promotion page in which the items (items promoting sales) searched by the search unit 116 are posted (S106).

  Next, the content providing unit 112 provides the terminal device 10 with the first sales promotion page by associating the URL of the second sales promotion page with characters, images, and the like in the first sales promotion page as hyperlinks (S106). ). This ends the flowchart.

  By performing such a series of processing, for example, when an item sold on the first sales promotion page is an item classified into a category of “fashion”, a certain user A is assigned to a category of “shoes”. Providing a second sales promotion page in which items to be categorized are displayed in a list format, and providing a certain user B with a second sales promotion page in which items categorized in the category of "tops" are displayed in a list format can do. That is, it is possible to provide a personalized second sales promotion page for each user who accesses the first sales promotion page.

  The content providing unit 112 refers to the URL of the second sales promotion page or the like as a hyperlink in the first sales promotion page, and instead of providing the first sales promotion page to the terminal device 10, the second sales promotion page May be provided directly to the terminal device 10. For example, when the request for the first promotion page is received from the terminal device 10 by the communication unit 102, the content providing unit 112 sets the second promotion page that refers to the first promotion page corresponding to the request to the request. It may be provided directly to the terminal device 10 of the transmission source.

  According to the first embodiment described above, based on the action histories of a plurality of users on the network NW, a plurality of items sold in electronic commerce (for example, a sales site) via the network NW are included. A search condition determining unit 114 for determining a search condition for searching for an item promoting sales to each of a plurality of users; and a search condition determining unit from among a plurality of items sold in electronic commerce. A search unit 116 for searching for an item that satisfies the search conditions determined for each of the plurality of users by 114, and a second sales promotion page including product information on the items searched by the search unit 116 for each search condition is stored in the first A content providing unit 112 that provides the terminal device 10 of the user corresponding to each search condition in association with the sales promotion page; The provision, it is possible to further promote the sale of goods or services.

<Second embodiment>
Hereinafter, the second embodiment will be described. In the first embodiment described above, in order to promote the sale of items handled at the sales site, the first and second sales promotion pages personalized for each user are provided to the terminal device 10 of each user. Described as On the other hand, in the second embodiment, the content distribution sites such as a video distribution site and a music distribution site are personalized and provided for each user to provide a dedicated page for promoting viewing and purchase of the content. This is different from the first embodiment. Hereinafter, differences from the first embodiment will be mainly described, and description of points common to the first embodiment will be omitted. In the description of the second embodiment, the same portions as those in the first embodiment are denoted by the same reference numerals and described.

  When the target user accesses the content distribution site using the terminal device 10, the search condition determination unit 114 according to the second embodiment determines whether the target user accesses the content distribution site based on the search history of the content in the content distribution site of the target user. To determine the content search conditions.

  For example, the search condition determination unit 114 may determine, as the search condition of the target user, the search condition that has been used most frequently among the search conditions that the target user has used in the past in the content distribution site, May be determined as the search condition of the target user, for the content viewed by the other user. Further, the search condition determination unit 114 may determine the search condition of the target user by replacing the category with the genre in the above-described formula (1). For example, if the content is a movie, the genre may include action, mystery, comedy, suspense, and the like.

  The search unit 116 according to the second embodiment determines a search condition determined by the search condition determination unit 114 as a content that promotes viewing and purchase for the target user from among a plurality of contents distributed on the content distribution site. Search for content that satisfies.

  The content providing unit 112 in the second embodiment provides a dedicated page on which the content searched by the search unit 116 is posted to the terminal device 10 of the target user.

  According to the second embodiment described above, in a content distribution site, a dedicated page for promoting viewing and purchasing of content is personalized for each user, so that viewing and purchasing of content can be further promoted. it can.

<Hardware configuration>
The information processing apparatus 100 according to the above-described embodiment is realized by, for example, a hardware configuration as illustrated in FIG. FIG. 11 is a diagram illustrating an example of a hardware configuration of the information processing apparatus 100 according to the embodiment.

  The information processing apparatus 100 includes an NIC 100-1, a CPU 100-2, a RAM 100-3, a ROM 100-4, a secondary storage device 100-5 such as a flash memory or an HDD, and a drive device 100-6 which are connected to an internal bus or a dedicated communication line. Are connected to each other. A portable storage medium such as an optical disk is mounted on the drive device 100-6. A program stored in a portable storage medium mounted on the secondary storage device 100-5 or the drive device 100-6 is developed in the RAM 100-3 by a DMA controller (not shown) or the like, and is executed by the CPU 100-2. Thus, the control unit 110 is realized. The program referred to by the control unit 110 may be downloaded from another device via the network NW.

  As described above, the embodiments for carrying out the present invention have been described using the embodiments. However, the present invention is not limited to these embodiments at all, and various modifications and substitutions may be made without departing from the gist of the present invention. Can be added.

  DESCRIPTION OF SYMBOLS 1 ... Information provision system, 10 ... Terminal device, 100 ... Information processing device, 102 ... Communication part, 110 ... Control part, 112 ... Content provision part, 114 ... Search condition determination part, 116 ... Search part, 130 ... Storage part

Claims (12)

An acquisition unit for acquiring an action history of each of a plurality of users on a network,
Based on the activity history of each of the plurality of users acquired by the acquisition unit on each network, from among a plurality of products or services sold in electronic commerce through the network, each of the plurality of users A determination unit that determines search conditions for searching for a product or service that promotes sales to
An information processing device comprising: The second content referred to the first content including the search result that satisfies the search condition determined for each of the plurality of users by the determination unit is transmitted to the user terminal device corresponding to the search condition. Further comprising a providing unit for providing;
The information processing device according to claim 1. A search unit that searches for a product or service that satisfies a search condition determined for each of the plurality of users by the determination unit from among a plurality of products or services sold in the electronic commerce,
A providing unit configured to provide, to the terminal device of a user corresponding to the search condition, third content including product information related to a product or a service searched for each of the search conditions by the search unit.
The information processing device according to claim 1. The action history includes a search history of the product or service in the e-commerce,
The determining unit, based on the search history of each of the plurality of users, determines the respective search conditions of the plurality of users,
The information processing device according to claim 3. The search history includes a category and a query specified when each of the plurality of users searches for the product or service in the electronic commerce,
The determining unit includes:
From among the plurality of users, a first user and a second user who have searched for the same product or service are selected,
From the search history of the selected second user, extract the category and the query specified when the product or service is searched by the second user,
Determining a search condition of the selected first user based on the extracted category and the query;
The information processing device according to claim 4. The product information of a plurality of products or services sold in the electronic commerce includes a description of the product or service,
The search unit is classified into a category specified by the second user among a plurality of products or services sold in the electronic commerce, and a query specified by the second user is included in the description. The product or service is a product or service that satisfies the search condition of the first user,
The information processing device according to claim 5. The search history includes a category and a query specified when each of the plurality of users searches for the product or service in the electronic commerce,
The determining unit includes:
From the search history of the first user included in the plurality of users, extract the category and the query specified when the first user previously searched for the product or service,
Determining a search condition of the first user based on the extracted category and the query;
The information processing device according to claim 4. The product information of a plurality of products or services sold in the electronic commerce includes a description of the product or service,
The search unit is classified into the category specified by the first user among a plurality of products or services sold in the electronic commerce, and a query specified by the first user is included in the description. The product or service to be satisfied is a product or service that satisfies the search condition of the first user.
The information processing device according to claim 7. The search history includes a category and a query specified when each of the plurality of users searches for the product or service in the electronic commerce,
The determining unit includes:
An interest category in which the first user included in the plurality of users is more interested in the interest category than other categories, and when the product or service classified into the interest category is searched, the interest category is compared with another query. Determining a search condition of the first user based on a query having a designated number of times;
The information processing device according to claim 4. Based on the activity history of each of the plurality of users to which the content is to be provided on the network, from among a plurality of candidate content provided to each of the plurality of users, to each of the plurality of users. A determining unit for determining a search condition for searching for the corresponding content;
A search unit that searches for a content that satisfies a search condition determined for each of the plurality of users by the determination unit from among the plurality of candidate contents provided to each of the plurality of users,
A providing unit that provides the content searched by the search unit to a terminal device of a user corresponding to the search condition;
An information processing device comprising: Computer
Acquire the action history on each network of multiple users,
Based on the obtained history of the plurality of users' actions on each network, from among a plurality of goods or services sold in electronic commerce through the network, sell to each of the plurality of users. Determine search criteria to find products or services that drive
Information processing method. On the computer,
A process of acquiring an action history of each of a plurality of users on a network;
Based on the obtained history of the plurality of users' actions on each network, from among a plurality of goods or services sold in electronic commerce through the network, sell to each of the plurality of users. Determining search criteria to search for products or services that drive
The program to execute.

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