JP2014520329A - ビュアーフィードバックを介した広告選択 - Google Patents
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Abstract
Description
profile)に基づき選択できる。対象ビュアーに合わせた広告選択により、対象ビュアーはその広告に興味をもち、感情的な刺激を受ける可能性が高くなり、広告の有効性を向上できる。
Claims (10)
- コンピューティングデバイスにおいて、ターゲットビュアーに対して表示する広告を選択する方法であって、
複数の広告のうちの各広告について、前記広告の複数の先行ビュアーからの対応する複数の感情的応答プロファイルを集計して、前記広告の集計感情的応答プロファイルを形成するステップであって、前記複数の感情的応答プロファイルのうちの各環境適応等プロファイルは、先行ビュアーにより見られた時の前記広告に対する前記先行ビュアーの感情的応答の時間的記録を含む、ステップと、
前記ターゲットビュアーに対して潜在的に正の相関を有するビュアーのグループを特定するステップと、
前記潜在的に正の相関を有するビュアーのグループに基づいて、前記複数の広告に対する前記集計感情的応答プロファイルをフィルタするステップと、
前記フィルタされた集計感情的応答プロファイルに基づき、前記複数の広告から提示する一広告を選択するステップと、
前記ターゲットビュアーに、表示するため前記一広告を送るステップとを有する、
方法。 - 前記ターゲットビュアーが前記複数の広告を見るターゲットビュアー頻度をトラッキングするステップをさらに有し、
前記一広告を選択するステップは、前記一広告のターゲットビュアー頻度が前記一広告の予め選択された見る頻度と一致するように、前記一広告を選択するステップを含む、
請求項1に記載の方法。 - 前記ターゲットビュアーが前記複数の広告を見るターゲットビュアーコンテキストをトラッキングするステップをさらに有し、
前記一広告を選択するステップは、前記一広告が提示されるビデオコンテンツアイテムを特定するビデオコンテンツアイデンティティと、前記ビデオコンテンツ中で前記一広告が表示される広告時間スロットと、前記広告時間スロット中に前記一広告が表示される広告位置とのうち一または複数のに基づき、前記一広告を選択するステップを含む、
請求項1に記載の方法。 - 前記ターゲットビュアーの感情的状態を受け取るステップをさらに有し、
前記選択される広告を選択するステップは、前記ターゲットビュアーの感情的状態と、前記フィルタされた集計感情的応答プロファイルとの相関に基づいて、前記選択される広告を選択するステップを含む、
請求項1に記載の方法。 - 前記一広告に対する前記ターゲットビュアーの感情的応答の入力を受け取るステップと、
前記一広告の集計感情的応答プロファイルを、前記一広告に対する前記ターゲットビュアーの感情的応答で更新するステップとを有する、
請求項1に記載の方法。 - 前記一広告に対する前記ターゲットビュアーの感情的応答に基づき、前記一広告に対する前記ターゲットビュアーの注意力を決定するステップと、
前記ビデオコンテンツ配信チェーン中のエンティティから前記ビデオコンテンツ配信チェーン中の他のエンティティにはらうべき注意力に基づき支払い額を決定するステップをさらに有する、
請求項1に記載の方法。 - 前記一広告に対する前記ターゲットビュアーの感情的応答と前記集計感情的応答プロファイルとの相関に応じて、前記潜在的に正の相関を有するビュアーのグループの構成を更新するステップをさらに有する、
請求項5に記載の方法。 - 前記一広告に対する前記ターゲットビュアーの感情的応答に基づき第2の広告を選択するステップと、
前記ターゲットビュアーに、表示するために出力する前記第2の広告を送るステップとを有する、
請求項5に記載の方法。 - 前記一広告を選択するステップは、前記一広告の第1部分を選択するステップを含み、
表示するため前記一広告を送るステップは、前記ターゲットビュアーに、表示するため前記一広告の第1部分を送るステップを含み、
前記一広告に対する前記ターゲットビュアーの感情的応答の入力を受け取るステップは、前記一広告の第1部分に対する前記ターゲットビュアーの感情的応答の入力を受け取るステップを含み、
前記方法は、さらに、
前記一広告の第1部分に対する前記ターゲットビュアーの感情的応答と、前記フィルタされた集計感情的応答プロファイルとの相関に基づき、前記一広告の第2部分を選択するステップと、
前記ターゲットビュアーに、表示するために出力する前記一広告の第2部分を送るステップとを有する、
請求項5に記載の方法。 - 選択された広告をターゲットビュアーに配信するサーバシステムであって、
ロジックサブシステムと、
前記ロジックサブシステムにより実行可能な命令を保持するデータ保持サブシステムであって、
複数の広告のうちの各広告について、前記広告の複数の先行ビュアーからの対応する複数の感情的応答プロファイルを集計して、前記広告の集計感情的応答プロファイルを形成し、前記複数の感情的応答プロファイルのうちの各環境適応等プロファイルは、先行ビュアーにより見られた時の前記広告に対する前記先行ビュアーの感情的応答の時間的記録を含み、
前記ターゲットビュアーが属するソーシャルネットワークに基づき前記複数の広告の集計感情的応答プロファイルをフィルタし、
前記ターゲットビュアーの感情的状態を受け取り、
前記ターゲットビュアーの感情的状態とフィルタされた集計感情的応答プロファイルとの相関に基づいて、前記複数の広告から、提示する第1の広告を選択し、
前記ターゲットビュアーに、表示するため前記第1の広告を送り、
前記第1の広告に対する前記ターゲットビュアーの感情的応答を受け取り、
前記第1の広告に対する前記ターゲットビュアーの感情的応答に基づき第2の広告を選択し、
前記ターゲットビュアーに、表示するため前記第2の広告を送る、
データ保持サブシステムとを有する、
サーバシステム。
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PCT/US2012/042701 WO2012174399A2 (en) | 2011-06-17 | 2012-06-15 | Selection of advertisements via viewer feedback |
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EP (1) | EP2721567A4 (ja) |
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CN (2) | CN103608831A (ja) |
TW (1) | TWI560629B (ja) |
WO (1) | WO2012174399A2 (ja) |
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TWI560629B (en) | 2016-12-01 |
US9363546B2 (en) | 2016-06-07 |
TW201301177A (zh) | 2013-01-01 |
CN109842453A (zh) | 2019-06-04 |
WO2012174399A3 (en) | 2013-04-18 |
EP2721567A2 (en) | 2014-04-23 |
WO2012174399A2 (en) | 2012-12-20 |
US20150296239A1 (en) | 2015-10-15 |
CN103608831A (zh) | 2014-02-26 |
CN109842453B (zh) | 2021-04-27 |
JP6132836B2 (ja) | 2017-05-24 |
EP2721567A4 (en) | 2014-11-19 |
US20120324494A1 (en) | 2012-12-20 |
KR101944040B1 (ko) | 2019-01-31 |
KR20140047616A (ko) | 2014-04-22 |
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