JP2014035768A - サービス情報を用いたターゲット広告提供方法及びシステム - Google Patents

サービス情報を用いたターゲット広告提供方法及びシステム Download PDF

Info

Publication number
JP2014035768A
JP2014035768A JP2013128213A JP2013128213A JP2014035768A JP 2014035768 A JP2014035768 A JP 2014035768A JP 2013128213 A JP2013128213 A JP 2013128213A JP 2013128213 A JP2013128213 A JP 2013128213A JP 2014035768 A JP2014035768 A JP 2014035768A
Authority
JP
Japan
Prior art keywords
advertisement
video
information
target
displayed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2013128213A
Other languages
English (en)
Japanese (ja)
Inventor
Ji Eung Mun
智 應 文
Sang Jin Lee
相 珍 李
In Ock Choi
寅 玉 崔
Kuk Hwan Seo
國 煥 徐
Nam Kyung Kim
南 卿 金
Suk Jin Kim
碩 鎭 金
Hui Won Lee
熙 元 李
Jeongsang Lee
政 相 李
Min Kyu Cho
▲民▼ 珪 趙
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Naver Corp
Original Assignee
Naver Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Naver Corp filed Critical Naver Corp
Publication of JP2014035768A publication Critical patent/JP2014035768A/ja
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Tourism & Hospitality (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2013128213A 2012-08-08 2013-06-19 サービス情報を用いたターゲット広告提供方法及びシステム Pending JP2014035768A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020120086539A KR101730196B1 (ko) 2012-08-08 2012-08-08 서비스 정보를 이용한 타겟 광고 제공 방법 및 시스템
KR10-2012-0086539 2012-08-08

Publications (1)

Publication Number Publication Date
JP2014035768A true JP2014035768A (ja) 2014-02-24

Family

ID=50267369

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2013128213A Pending JP2014035768A (ja) 2012-08-08 2013-06-19 サービス情報を用いたターゲット広告提供方法及びシステム

Country Status (2)

Country Link
JP (1) JP2014035768A (ko)
KR (1) KR101730196B1 (ko)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016016962A1 (ja) * 2014-07-30 2016-02-04 デンノー インコーポレイテッド 動画制御プログラム及び動画制御方法
CN107197338A (zh) * 2017-05-05 2017-09-22 中广热点云科技有限公司 一种确保广告播放时长的方法
US11144956B1 (en) * 2019-02-14 2021-10-12 Amazon Technologies, Inc. Targeted media delivery based on previous consumer interactions

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001357300A (ja) * 2000-06-12 2001-12-26 Sony Corp 映像コンテンツ提供方法、映像コンテンツ提供システム、映像コンテンツ提供装置、映像コンテンツを提供するプログラムを格納したプログラム格納媒体、広告映像提供装置、広告映像を提供するプログラムを格納したプログラム格納媒体、映像コンテンツ再生装置、映像コンテンツを再生するプログラムを格納したプログラム格納媒体、広告料集計システム、広告料集計方法及び広告料を集計するプログラムを格納したプログラム格納媒体
JP2004048635A (ja) * 2002-05-20 2004-02-12 Digital Network Appliance Inc 動画配信技術を用いたショッピングシステム、ビデオレンタルシステム、及び対話システム
JP2011508567A (ja) * 2007-12-28 2011-03-10 グーグル・インコーポレーテッド 提示する広告の選択
JP2011060252A (ja) * 2009-09-07 2011-03-24 Kauli Inc オンライン広告配信システム

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001357300A (ja) * 2000-06-12 2001-12-26 Sony Corp 映像コンテンツ提供方法、映像コンテンツ提供システム、映像コンテンツ提供装置、映像コンテンツを提供するプログラムを格納したプログラム格納媒体、広告映像提供装置、広告映像を提供するプログラムを格納したプログラム格納媒体、映像コンテンツ再生装置、映像コンテンツを再生するプログラムを格納したプログラム格納媒体、広告料集計システム、広告料集計方法及び広告料を集計するプログラムを格納したプログラム格納媒体
JP2004048635A (ja) * 2002-05-20 2004-02-12 Digital Network Appliance Inc 動画配信技術を用いたショッピングシステム、ビデオレンタルシステム、及び対話システム
JP2011508567A (ja) * 2007-12-28 2011-03-10 グーグル・インコーポレーテッド 提示する広告の選択
JP2011060252A (ja) * 2009-09-07 2011-03-24 Kauli Inc オンライン広告配信システム

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
林 岳里: "ＳＭＩＬで広がるストリーミングの世界 リッチなコンテンツを支えるＸＭＬベースのマークアップ言語", ＸＭＬ ＭＡＧＡＺＩＮＥ ０３, vol. 第7巻第2号（通巻69号）, JPN6017009900, 1 January 2001 (2001-01-01), pages 170 - 174, ISSN: 0003520980 *

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016016962A1 (ja) * 2014-07-30 2016-02-04 デンノー インコーポレイテッド 動画制御プログラム及び動画制御方法
CN107197338A (zh) * 2017-05-05 2017-09-22 中广热点云科技有限公司 一种确保广告播放时长的方法
US11144956B1 (en) * 2019-02-14 2021-10-12 Amazon Technologies, Inc. Targeted media delivery based on previous consumer interactions

Also Published As

Publication number Publication date
KR101730196B1 (ko) 2017-05-11
KR20140020384A (ko) 2014-02-19

Similar Documents

Publication Publication Date Title
US20210374793A1 (en) Methods and Apparatus for Transmitting Multimedia Files in a Data Network
JP4861331B2 (ja) コンテンツ権利管理装置及びコンテンツ権利管理方法
JP4939859B2 (ja) 広告挿入式映像配信システム
CA2650729C (en) System and/or method for distributing media content
KR101213235B1 (ko) 콘텐트 사용자 또는 콘텐트 제작자가 콘텐트에 삽입되는광고를 선택할 수 있는 콘텐트의 재생/제작 방법 및 장치
US20140245340A1 (en) Systems and methods for third-party aggregated video ratings
US20150326948A1 (en) Audio/video advertising network
JP2009522642A (ja) ポリシーに基づく広告のためのシステムおよび方法
WO2001035290A1 (en) Advertising based on pre-computed distributed playlists
JP2010124385A (ja) 端末装置及び操作情報収集システム
JP5072149B2 (ja) コンテンツ配信システム及びコンテンツ配信方法、コンテンツ提供装置及びコンテンツ提供方法、並びに記憶媒体
US20140207964A1 (en) Method And System For Identifying Events In A Streaming Media Program
JP2014035768A (ja) サービス情報を用いたターゲット広告提供方法及びシステム
JP2002259433A (ja) コンテンツストリーム配信プログラム、方法、装置及び記録媒体
CN102427555A (zh) 一种数字节目的发布、播放方法及其装置和系统
KR20090079563A (ko) 동영상 메타 정보 운용 방법 및 시스템과 이를 위한기록매체
KR20000054315A (ko) 인터넷 광고 방송 대행 시스템 및 방법
KR101936384B1 (ko) 동영상 강제 시청을 위한 재생 목록 제공 방법 및 장치
KR100567683B1 (ko) 액티브 팝스트림을 이용한 인터액션 서비스 제공 시스템 및방법
KR101262547B1 (ko) 소셜 서비스 이용을 기반으로 한 프로그램 상의 특정 부분에 대한 선택 방법 및 그 시스템
JP2009055126A (ja) コンテンツ配信システム、配信サーバ、受信端末及びコンピュータプログラム
KR20010106582A (ko) 네트워크 상에서의 멀티 미디어 제공을 이용한 광고 방법및 장치
WO2008003133A1 (en) Method of controlling or accessing digital content
EP2057565A1 (en) Method of controlling or accessing digital content
KR20090079566A (ko) 동영상 메타 정보에 대한 인센티브 제공 방법 및 시스템과이를 위한 기록매체

Legal Events

Date Code Title Description
A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20160205

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20170217

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20170328

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20170627

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20171121