JP2003076914A - Access management device, access management method and access management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To accurately grasp the effect of advertisement distributed from an information distribution side. SOLUTION: An information distribution part 12 distributes advertisement information to which an inherent access address corresponding to a user concerned is added to a user terminal. At the time of receiving an access request to the inherent access address is received from the user terminal, a user information acquisition part 13 extracts user information corresponding to the received inherent access address from an inherent access address database 14 and stores the acquired user information in an access log database 15. Since the information of the user answering the advertisement concerned is stored in the database 1, the effect of the advertisement can be accurately grasped by reading the information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an access management apparatus, an access management method, and an access management program for considering a response to sales promotion advertisement information distributed to each user.

[0002]

2. Description of the Related Art Conventionally, as a means for promoting the browsing of information that the company wants to provide, a plurality of users are attached with URL information for accessing a site issued by the company together with advertising information for sales promotion and the like. Direct mails and emails are delivered. Also, a technique of counting how many access requests are made to a site is known.

[0003]

However, with the conventional counting method as described above, it is impossible to grasp what kind of information the user has accessed to the site. In other words, whether you are accessing by looking at the URL of the home page that is placed in the paper advertisement, or by using a search engine, etc.
Alternatively, it is possible to analyze the information about how the site accessed the site, such as whether the site side accessed based on the URL information written in the email delivered to the user individually. There wasn't.

In addition, there is a problem that it is impossible to specify the number of people who actually want to access. That is,
The number of accesses counted by the counting means is
Since it is the total number of times, there is a drawback that it is not possible to grasp whether different users are accessing once or the same user is accessing several times.

As described above, in the past, there was no way to judge whether or not the user accessed based on the advertisement distributed by the information distributor for sales promotion, so that the information distributor distributes the information. There is a problem that it is not possible to grasp the effect of the advertisement and it is not possible to judge what kind of advertisement delivery is most effective.

The present invention has been made in view of such circumstances, and it is an object of the present invention to provide an access management apparatus, an access management method, and an access management program capable of accurately grasping the effect of an advertisement distributed by an information distribution side. To aim.

[0007]

To achieve the above object, the present invention provides a unique access destination database in which user information is associated with a unique access destination individually assigned to the user, and each user terminal. An information distribution means for distributing the unique access destination corresponding to the user, and a user associated with the unique access destination when an access request to the unique access destination is received from the user terminal. An access management apparatus comprising: a user information acquisition unit that acquires information from the unique access destination database; and an access log database that stores the acquired user information.

The above-mentioned unique access destination may be a URL or the like individually assigned to a user. Also,
The above-mentioned user information is information for identifying a user, and may be composed of one piece of information (for example, a name, etc.) or a plurality of information (for example, "name", "email address"). , "Attribute information", etc.). Further, the user information accumulated in the access log database is a part of the user information associated with the unique access destination, that is, the user information is “name”,
If it is composed of "mail address" and "attribute information", "name" which is a part of these information may be stored in the access log database.

The invention described in claim 2 is the same as claim 1.
In the access management apparatus described in the above item 1, the user information corresponding to the user who has made the access request or a part thereof is displayed on the display screen of the unique access destination.

The invention described in claim 3 is the same as claim 1
Alternatively, in the access management apparatus according to claim 2, the user information includes attribute information of the user.

The invention according to claim 4 is characterized in that the user information and the unique access destination individually assigned to the user are held in association with each other, and for each user terminal,
A step of delivering the unique access destination corresponding to the user, and a step of acquiring user information associated with the unique access destination when an access request to the unique access destination is received from the user terminal. And a step of accumulating the acquired user information.

According to a fifth aspect of the present invention, the step of holding the user information and the specific access destination individually assigned to the user in association with each other, and for each user terminal, corresponding to the user, Distributing a unique access destination; and, when receiving an access request to the unique access destination from the user terminal, acquiring user information associated with the unique access destination,
And an access management program for causing a computer to execute the step of accumulating the acquired user information.

[0013]

DETAILED DESCRIPTION OF THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. FIG. 2 is a diagram showing a network configuration of the access management device according to the embodiment of the present invention. In the figure, reference numeral 10 is an access management device according to the present embodiment, which is connected to the Internet 30 via a public line. On the other hand, reference numeral 20 is a terminal device such as a personal computer or a mobile phone that functions as a user terminal, and, like the access management device 10, is connected to the Internet 30 via a public line, a wireless line, or the like.

Next, FIG. 1 shows a schematic configuration of the access management device 10 according to the present embodiment. In the figure, reference numeral 11
Is a communication unit that transmits and receives information via the Internet network 30, reference numeral 12 is an information distribution unit that distributes a unique access destination corresponding to the user to each user terminal 20, and reference numeral 1
When the access request to the unique access destination is received from the user terminal 20, the user information 3 is associated with the unique access destination and stores the user information associated with the unique access destination in the unique access destination database 14
It is a user information acquisition unit to be acquired from.

Reference numeral 14 is a unique access destination database in which user information and unique access destinations individually assigned to the user are stored in association with each other. Here, the user information may be any information as long as it is information for specifying the user, and is information in which attribute information of the user is further added to the information for specifying the user. May be. Here, FIG. 3 shows a configuration example of data stored in the unique access destination database 14. In this example, the user ID, user name,
A unique access destination is associated with user information such as a mail address and attribute information.

Reference numeral 15 is an access log database, which stores user information of a user who has accessed the mail distributed by the information distribution unit 12. The details will be described later. Reference numeral 16 is an advertisement information database in which various advertisement information desired to be distributed to the user is stored. Each of the above-mentioned units is connected to a bus and is configured to be able to send and receive information to and from each other.

The above-mentioned unique access destination database 1
4 and the access log database 15 is shown in FIG.
The recording medium is not particularly limited as long as it can record the information as shown in FIG. The recording medium may be a hard disk device, a magneto-optical disk device, a non-volatile memory such as a flash memory, or a RAM (RandomAc).
volatile memory such as cess Memory), or a computer readable and writable recording medium using a combination thereof.

Further, it is assumed that an input device, a display device and the like (none of which are shown) are connected to the access management device 10 as peripheral devices. Here, the input device refers to an input device such as a keyboard and a mouse. The display device refers to a CRT (Cathode RayTube) display device, a liquid crystal display device, or the like.

Next, the operation of the access management device 10 having the above-mentioned configuration according to this embodiment will be described. First,
The information distribution unit 12 acquires the advertisement information to be distributed to the user from the advertisement information database 16 when an information distribution instruction is issued from an input device (not shown) or at a preset predetermined timing. Then, the unique access destination database 14 is accessed, and the user's user name,
The mail address and the unique access destination are read out, an electronic mail is created based on this information and the advertisement information previously acquired from the advertisement information database 16, and this electronic mail is sent to each mail address destination, that is, each Send to the user terminal.

As a result, on the display screen of the user terminal 20, as shown in FIG. 4, the user name 20a and the advertisement information 20 are displayed.
b, an e-mail in which the unique access destination 20c individually assigned to the user is described is displayed. If the user is interested in the service recommended by the e-mail and wants to know the details, he / she clicks the unique access destination 20c added to make an access request to the unique access destination.

By performing such an operation in the user terminal 20, an access request to the unique access destination is transmitted to the access management device 10 via the Internet 30. When the communication unit 11 of the access management device 10 receives the access request to the unique access destination, the communication unit 11 outputs this information to the user information acquisition unit 13. User information acquisition unit 13
Acquires corresponding user information from the unique access destination database 14 based on the acquired unique access destination. The information acquired here may be a part of the information that constitutes the user information.

For example, when the acquired unique access destination transmitted from the user terminal is "htt: //www.bbb/aaa / ...", the user associated with this unique access destination. Information, that is, user ID "12345", user name "XXXXX", mail address "XX@XXXXX.c"
om ”and attribute information“ 20 years old, female, travel ... ”from the unique access destination database 14. When acquiring the user information, if the information to be acquired is set in advance, that is, “acquire user name and attribute information” is set in advance, the user information acquisition unit 13 Among the information, the corresponding user name "XXXXX" and attribute information "20 years old, female, travel ..." are acquired.

Subsequently, the user information acquisition unit 13 stores the user information acquired from the unique access destination database in the access log database 15 in association with the time information when the access request to the unique access destination is received. I do. As a result, the access log database 15
Stores information as shown in FIG. As described above, the access log database 15 includes the information distribution unit 1
The information of the user who desires to access the advertisement information distributed by 2 is stored together with the time information when the access request is received.

When the access request to the unique access destination is received from the user terminal 20, in addition to the processing relating to the access log described above, the HTML data of the access destination requested to be accessed is created and sent to the user terminal. The process of transmitting is performed. At this time, the display screen data to be transmitted to the user terminal has the user name displayed on the display screen. That is, as shown in FIG. 6, the user name 60
By displaying a on the display screen of the user terminal, it is possible to appeal that the customized service is provided and give a good impression to the user.

When a plurality of advertisement information is stored in the advertisement information database 16, a user to whom the advertisement information is distributed may be selected corresponding to each advertisement information. In this case, the unique access destination database 1
Information for identifying the advertisement information to be distributed may be further added to the user information stored in 4, and a unique access destination may be set for each advertisement information. That is, taking the information shown in FIG. 3 as an example, the user name XXX
On the other hand, in the case of distributing the advertising information specified by “CC” and the advertising information specified by “DD”, for example,
Information of “CC” and “DD” is stored in association with the user information, and a unique access destination is set for each of these “CC” and “DD”.

Then, when an instruction to distribute the information of the advertisement information "CC" is given from an input device or the like (not shown), the information distribution unit 12 causes the unique access destination database 1
4 is accessed, and the user name, mail address, and “C” of the user associated with “CC” as the advertisement information.
The unique access destination corresponding to “C” is read out, an electronic mail document is created based on this information and the advertisement information “CC”, and the created electronic mail is transmitted to each of the previously read mail addresses.

Further, the advertisement information stored in the advertisement information database 16 may be the advertisement information requested by another company, and the access log for this advertisement information may be notified to the requestee of the advertisement information. In other words, the access management apparatus of the present invention may be made to function as a system in which an advertisement distribution business and management of an access log for the advertisement are performed upon request from another company, and a fee for this business is received from the requesting side. It is possible.

The above-mentioned information distribution unit 12 and user information acquisition unit 13 may be realized by dedicated hardware, respectively, and are constituted by a memory and a CPU (central processing unit), The function may be realized by loading a program for realizing the function of each unit described above into a memory and executing the program. The program may be a program for realizing some of the functions described above. Further, it may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and includes a design etc. within the scope not departing from the gist of the present invention. Be done.

[0030]

As described above, according to the access management apparatus of the present invention, an individual unique access destination is assigned to each user, and the advertisement information to which the unique access destination is added is distributed to each user. Then, when an access request to the unique access destination is received from the user terminal, the user information associated with the unique access destination is acquired from the unique access destination database, and this user information is stored in the access log database. . As a result, since the information of the user who has responded to the advertisement is stored in the access log database, the effect of the advertisement can be accurately grasped by referring to this information. , The most effective advertising method etc. can be examined.

According to the second aspect of the invention, since the information of the user who has made the access request or a part of the information is displayed on the display screen of the unique access destination, the customized information is provided to the user. Therefore, it is possible to enhance the service to the individual user and give a good impression to the user.

According to the third aspect of the present invention, since the user information includes the attribute information of the user, what kind of people responded to what kind of advertisement, etc. Since the tendency and the like can be analyzed, not only can the effect on the advertisement transmitted to each user be grasped, but also information that is greatly useful for future marketing measures can be acquired.

[Brief description of drawings]

FIG. 1 is a block diagram showing a schematic configuration of an access management device according to an embodiment of the present invention.

FIG. 2 is a diagram showing a network configuration of an access management device according to an embodiment of the present invention.

FIG. 3 is a diagram showing a configuration example of information stored in a unique access destination database.

FIG. 4 is a diagram showing an example of an electronic mail displayed on a user terminal.

FIG. 5 is a diagram showing a configuration example of information stored in an access log database.

FIG. 6 is a diagram showing an example of a display screen of a unique access destination.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 ... Access management device, 11 ... Communication part, 12 ... Information distribution part (information distribution means), 13 ... User information acquisition part (user information acquisition means), 14 ... Unique access destination database, 15 ... Access log database, 16 ... Advertising information database, 20 ... User terminal, 30 ... Internet

Claims (5)

[Claims] 1. A unique access destination database in which user information is associated with a unique access destination individually assigned to the user, and the unique access destination corresponding to the user is distributed to each user terminal. An information delivery means, and a user information acquisition means for acquiring user information associated with the unique access destination from the unique access destination database when an access request to the unique access destination is received from the user terminal, An access management apparatus, comprising: an access log database that stores the acquired user information. 2. The access management device according to claim 1, wherein user information corresponding to a user who has made an access request or a part of the user information is displayed on the display screen of the unique access destination. 3. The access management device according to claim 1, wherein the user information includes attribute information of the user. 4. A process of associating and holding user information and a unique access destination individually assigned to the user,
The process of delivering the unique access destination corresponding to the user to each user terminal, and when the access request to the unique access destination is received from the user terminal, the process is associated with the unique access destination. A step of acquiring user information, a step of accumulating the acquired user information,
An access management method comprising: 5. A step of holding user information in association with a unique access destination individually assigned to the user, and a step of distributing the unique access destination corresponding to the user to each user terminal, When an access request to the unique access destination is received from the user terminal, a step of acquiring user information associated with the unique access destination and a step of accumulating the acquired user information are stored in a computer. Access control program to be executed.