JP2002269421A - E-mail address collecting device, store, selling system composed of a plurality of stores and sales promotion method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make advertisement and sales promotion utilizing e-mails more effectively and efficiently performable. SOLUTION: This e-mail address collecting device for collecting a number of e-mail addresses comprises a hardware 10 provided in a casing 1. Other operation than operation relating to the input of the e-mail addresses can be permitted only by a manager. The device has a motivation for performing motivating display such as granting benefits. When the e-mail addresses are registered in accordance with an address input program, the e-mails are sent and the benefits ate granted by exhibiting the sent e-mail to stores. This sales promoting system is composed of networked stores 8 and each store 8 has the e-mail address collecting device 81. A center DBF 835 in which the e-mail addresses are databased and a collection managing computer 83 in which a mailer 837 is installed are connected to a network 82 connected to each e-mail address collecting device 81. The e-mails are sent to the e-mail addresses in packet and utilized for sale promotion.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to transmission of e-mail via a network.
The present invention relates to a technical idea of using such transmission of an e-mail to promote sales of goods and services.

[0002]

2. Description of the Related Art E-mail via a network such as the Internet is becoming a social information infrastructure as a communication tool for people. In recent years, along with information transmission through a homepage, notification of information by e-mail has also become active, and is often used for advertising and sales promotion in various businesses. In particular, advertising and sales promotion on the website are rather passive, and it is basically impossible to confirm who received the information. However, advertisements and sales promotions using e-mail are active in transmitting information to specific persons from here. Therefore, by specifying an object for which the effect of the advertisement or the sales promotion is improved and transmitting the e-mail, it is possible to perform the advertisement or the sales promotion which is extremely effective compared with the homepage.

[0003]

In order to effectively and efficiently transmit information by e-mail, a large number of e-mail addresses must be known in advance. Currently, for example, an e-mail address (hereinafter, sometimes simply referred to as an address) is recruited on a homepage, and an e-mail such as a notification of a product is sent to a person who has sent the address. However, in such a manner, addresses are collected only from people who occasionally see the homepage. Therefore, the effect of the advertisement and sales promotion by sending the e-mail is not much different from the case of the homepage.

[0004] On the other hand, as seen in businesses such as virtual shopping malls, sales of products and services on homepages are also actively performed. However,
There are quite a few customers who want to go to the store and go shopping instead of virtual shopping. For example, when purchasing clothes or the like, there are many people who actually want to purchase the clothes after checking the quality and the like. Further, in a business such as a restaurant, a business may not be established unless a customer actually goes to the store.

[0005] In order to transmit information by e-mail to such a customer group, the customer must present an e-mail address. Conventionally, there is a convenient system that enables this. Did not. For example,
Prepare a form for entering your e-mail address, and have your customers fill in the address. Then, it is conceivable to register the entered address in an address book on a personal computer provided in the store. However, it is troublesome for the store to input the address one by one.
In addition, since the customer cannot give an incentive to present an e-mail address, the addresses may not be gathered as desired, and the result may be that advertising and sales promotion by sending e-mail may not be successful. .

The invention of the present application has been made in order to solve such a problem, and has a technical meaning that advertising and sales promotion using electronic mail can be performed more effectively and efficiently. Things.

[0007]

According to an aspect of the present invention, there is provided an e-mail address collecting apparatus for collecting a large number of e-mail addresses. An input unit capable of storing a plurality of different e-mail addresses input from the input unit; an output unit for outputting the e-mail addresses stored in the storage unit to the outside; Motivating means for motivating a person who inputs the address so that the input of the address is facilitated. According to a second aspect of the present invention, in the configuration of the first aspect, an operation other than an operation related to the input of the e-mail address can be performed by a person other than a person who manages the apparatus. There is a configuration that does not have. According to a third aspect of the present invention, in order to solve the above-mentioned problem, in the configuration of the first aspect, the hardware constituting each of the units is housed in one housing, and the housing has an opening. The opening is provided with a display unit, and the inside of the housing is configured so that anyone other than the administrator of the apparatus cannot operate it. Further, in order to solve the above problem, the invention described in claim 4 is:
It is a store that provides goods or services to a visiting customer, and has a configuration in which an electronic mail address collecting device according to claim 1 is provided so that the visiting customer can operate and input an electronic mail address. In order to solve the above-mentioned problem, the invention according to claim 5 is based on claim 4.
Has a configuration in which an e-mail transmitting unit for transmitting an e-mail for promotion to each e-mail address stored in the storage unit is provided. According to a sixth aspect of the present invention, in order to solve the above problem, in the configuration of the fourth or fifth aspect, an operation other than an operation related to the e-mail address can be performed only by a person who manages the apparatus. And a manager of a store provided with the apparatus has a take-out means for taking out an e-mail address from the storage unit. According to a seventh aspect of the present invention, in the configuration of the fourth, fifth or sixth aspect, the input unit inputs the e-mail address and personal information of a person who inputs the e-mail address. And has a database means for storing an electronic mail address and personal information of a person who has input the electronic mail address in a database. In order to solve the above-mentioned problem, an invention according to claim 8 is a sales system including a plurality of stores that provide goods or services to customers who visit the store, wherein each store is an e-mail according to claim 1. It is provided with an address collection device, a network to which each e-mail address collection device is connected, and a database for storing e-mail address information output from an output unit of each e-mail address collection device, and storing the database. It has a configuration in which a database device connected to a network is provided. According to a ninth aspect of the present invention, in order to solve the above-mentioned problem, in the configuration of the eighth aspect, an e-mail transmitting means for transmitting a promotional e-mail to each e-mail address stored in the database device is provided. It has a configuration of being provided. In order to solve the above-mentioned problem, the invention according to claim 10 includes a step of displaying a screen for inputting an e-mail address on an information terminal to prompt the input of an e-mail address; Storing the e-mail address in the storage unit, reading the e-mail address from the storage unit and transmitting a sales promotion e-mail to the e-mail address, and receiving the e-mail by the person who received the e-mail. When the electronic mail is displayed on the display unit of the portable information terminal and presented, or when the e-mail is printed out and presented, a privilege is given to the person. According to an eleventh aspect of the present invention, there is provided a sales promotion method using the sales system according to the eighth aspect, wherein the electronic mail output from the output unit of the e-mail address collection device of each store is provided. Storing the e-mail address in a database, reading the stored e-mail address and transmitting a sales promotion e-mail to the e-mail address, and receiving the e-mail by the portable information. And displaying the electronic mail on a display unit of the terminal or, when the electronic mail is printed out and presented, giving a privilege to the person. Further, in order to solve the above-mentioned problem, the invention according to claim 12 is the invention according to claim 10 or 11, wherein the electronic mail is correctly transmitted when the electronic mail is presented, and After checking these items by checking means for checking whether or not the privilege has already been given by the e-mail, the privilege is given to the person.

[0008]

Embodiments of the present invention (hereinafter, embodiments) will be described below. First, an embodiment of the invention of an e-mail address collection device and the invention of a store provided with the e-mail address collection device will be described.
FIG. 1 is a schematic perspective view showing an external appearance of an electronic mail address collection device according to an embodiment, and FIG. 2 is a schematic diagram showing a hardware configuration of the electronic mail address collection device shown in FIG.

The e-mail address collecting apparatus according to the embodiment collects a large number of e-mail addresses, and includes an input unit capable of inputting an e-mail address, and a plurality of different e-mail addresses input from the input unit. A storage unit capable of storing an e-mail address, an output unit for outputting the e-mail address stored in the storage unit to the outside, and a motivation for motivating a person who inputs the e-mail address so as to facilitate the input. And an application means.

More specifically, as shown in FIG. 1, the apparatus according to the embodiment accommodates hardware 10 corresponding to a commercially available personal computer, a program installed in the hardware 10, and the hardware 10. The housing 1 and the like are configured. The hardware 10 includes a processor 2 such as a CPU and a RAM 30 as shown in FIG.
1 and a memory such as a ROM 302 and a hard disk 303.
And the like, an input unit 4 for inputting information, a display unit 5 for displaying information, various interfaces (not shown), and the like.

The housing 1 housing these hardware 10 has an opening at the front as shown in FIG. The display unit 5 is a CRT display in the present embodiment, and is provided so as to fit into the opening. In the present embodiment, the input unit 4 employs a touch panel method. That is, by detecting a change in current, voltage or resistance caused by a human fingertip touching a specific area on the display unit 5, the content indicated by that area is input. However, a key operation type such as a keyboard may be used as the input unit. In this case,
Such a key is provided on the front surface of the housing 1.

In this embodiment, the e-mail address collection device outputs data to a network as described later. Therefore, the output unit is LAN
It is configured by a network interface such as a board. An open / close door (not shown) is provided on the rear surface of the housing 1. This opening / closing door is locked so that only the administrator of the apparatus can access the hardware in the housing 1.

Next, the address input program installed in the storage unit 3 will be described with reference to FIGS. FIG. 3 is a diagram schematically showing the flow of the address input program 31 installed in the storage unit 3, and FIGS. 4 to 7 schematically show examples of screens displayed on the display unit 5 by the address input program 31. FIG. 4 shows the initial screen of the address input program 31, FIG. 5 shows the address input screen, FIG. 6 shows the input confirmation screen, and FIG. 7 shows the input completion screen.

As shown in FIG. 3, the address input program 31 displays an initial screen at all times, and displays an address input screen shown in FIG. 4 when someone touches any part of the touch panel. It has become. still,
The initial screen displays, as shown in FIG. 3, a message indicating that the device is intended for collecting e-mail addresses, a message indicating that there is a possibility that a privilege will be obtained if an e-mail address is entered and registered, and the like. I have.

As shown in FIG. 4, the address input screen includes an e-mail address input field (hereinafter referred to as an address input field) 61, an alphabet or katakana input key group 62, and a symbol input key group 63. , A number input key group 64 and the like. These input key groups 62 to 64
Is the same as that in the bank transfer menu at the ATM of the bank. When the part where the corresponding part is displayed is pressed, the alphabet, katakana, symbol or number is input to the address input box 61. I have. In FIG. 4, katakana is input. However, when the “input switching” field is pressed, the screen of the input keys 62 is switched so that alphabets are input.

On the address input screen, as shown in FIG. 5, a name, occupation, and age are input as personal information. In the present embodiment, the name is entered in katakana. By selecting and pressing katakana with the input key group 62, the user can input his / her own name in katakana in the name input field 66. The occupation column 67 is a pull-down menu. In other words, if you press the black triangle below the right corner, you will see "company employee, civil servant, self-employed, student, part-time worker,
A display such as "Unemployed" or the like is displayed, and the occupation can be input by pressing any of them. The age column 68 is directly input by a number. That is, the age can be input by pressing any of the numeric input keys 64.

The address input screen is as shown in FIG.
An input completion button 65 is provided. When the e-mail address, name, occupation, and age are correctly input and the input completion button 65 is pressed, an input confirmation screen shown in FIG. 6 is displayed. If the e-mail address is incorrectly entered, for example, if there is no @ (at sign) or if "Enter Complete" is pressed while nothing has been entered before or after the @, "Input is not correct" is displayed, and input is enabled again. When "cancel" is pressed, the screen returns to the initial screen shown in FIG.

As shown in FIG. 6, the input confirmation screen is a screen for redisplaying and confirming the inputted e-mail address, name, occupation and age. This screen has a display portion of “OK”, and when this portion is pressed, an input completion screen is displayed. As shown in FIG. 7, the input completion screen is a screen for displaying that the input of the e-mail address has been correctly completed and a thank you for it. The input completion screen is not particularly a screen for receiving an input. When a predetermined time elapses after the input completion screen is displayed, the screen automatically returns to the initial screen shown in FIG.

The storage unit 3 in the apparatus according to the present embodiment can temporarily store the inputted e-mail address and personal information. Specifically, the storage unit 3
Contains a database file (hereinafter referred to as a temporary DBF) 32 for storing the inputted information in a database.
And a database management system (hereinafter, DBMS) 33 which is application software for managing the DBF.
And have been installed. The DBMS 33 may be a simple one such as a card-type database, but may use a relational database. The temporary DBF 32 is a file in which a large number of records having fields of an e-mail address, a name, an occupation, and an age are registered.

Next, an embodiment of the invention of a store provided with the above-mentioned e-mail address collecting device will be described. FIG. 8 is a schematic plan view showing the layout of the store according to the embodiment. The store shown in FIG.
, A cash register 72 provided with a cash register (not shown), and a management space 723. The sales space 71 changes depending on the contents of the business. In the case of a clothing store, it will be a space where clothing is displayed, and in the case of a restaurant, it will be a space consisting of a kitchen with an area where chairs and tables are arranged. Management space 7
3 is a space dedicated to employees.

As shown in FIG. 8, a cash register space 72 is provided near the entrance of a store. The e-mail address collection device 70 of the embodiment is also provided near the entrance as shown in FIG. It is assumed that a customer who has completed payment at the cashier space 72 inputs an e-mail address on the way home. A management computer 74 is provided in the management space 73. Management computer 74 and e-mail address collection device 70
Are connected by an intranet 75. The intranet 75 is made of a LAN cable, but may be connected wirelessly, that is, may be a wireless LAN.

The management computer 74 includes a processor 741 and a storage unit 7 similarly to the electronic mail address collection device.
42 and a computer such as a personal computer. A mailer (e-mail transmission application) 743 is installed in the storage unit 742 of the management computer 74 so that an e-mail can be transmitted. The management computer 74 has acquired an account with a mail server (not shown), and is capable of transmitting an e-mail via the mail server.

The storage unit 7 of the management computer 74
Reference numeral 42 denotes an address book file 7 in which many e-mail addresses collected by the e-mail address collection device are registered.
44, and an address book registration program 745 for calling data from the storage unit 3 of the e-mail address collection device and registering the data one by one in the address book file 744 are installed. The address book registration program 745 is
The records stored in the temporary DBF 32 of the e-mail address collection device are read one by one, and the contents of each field are stored in each memory variable. Then, the address book file 744 is opened, the contents of each memory variable are written in a predetermined area of the address book file 744, and the read record is deleted from the temporary DBF32. By repeating this, all the information of the records registered in the temporary DBF 32 is stored in the address book file 7.
Write to 44.

The store according to the present embodiment provides a check means for checking whether the privilege can be given to the electronic mail when giving the privilege to the customer who brought and presented the transmitted e-mail as described later. Have. In the present embodiment, the check means is a personal computer (hereinafter, referred to as a personal computer) connected to the management computer 74 via the intranet 75.
(In-store personal computer) 76. Since the in-store personal computer 76 is arranged in the cash register space 72,
A space-saving type such as a notebook computer is preferable.

The management computer 74 has a transmitted mail DBF 746 for storing the transmitted electronic mail in a database. This sent mail DBF
Reference numeral 746 denotes a field in which a number of records having fields of “e-mail address”, “e-mail content ID” representing the contents of the e-mail, “send date and time”, and the like are registered. The sent mail DBF 746, along with these fields,
It has a field of “privilege already granted”. In the field of “privilege already granted”, a true value is input when a privilege is given by the e-mail as described later.

The in-store personal computer 76 has a cashier space 72.
, And can access the management computer 74 to search the transmitted mail DBF 746. Then, necessary data can be sent from the in-store personal computer 76 to update the transmitted mail DBF 746.

Next, a description will be given of a sales promotion method developed by the store of the above-described embodiment using the electronic mail address collection device of the above-described embodiment, while also describing the embodiment of the invention of the sales promotion method. The sales promotion method according to the embodiment is performed by sending an e-mail to the e-mail address collected by the e-mail address collection device described above. Specifically, an e-mail as shown in FIG. 9 is transmitted. FIG. 9 is a diagram showing an outline of an e-mail transmitted in the embodiment of the invention of the sales promotion method.

As shown in FIG. 9, in this embodiment, an e-mail is sent to a person who brought the e-mail and came to the store to give a privilege of discounting and selling merchandise. "Bring this e-mail" means that the person who received the e-mail displays and presents the e-mail on the display unit of the portable information terminal, or presents the e-mail by printing it out. Meaning. When the e-mail is received by a computer such as a personal computer, the e-mail is printed out and brought to the store employees to show. Mobile phones, laptops,
When a portable information terminal such as a PDA (PersonalDate Assistant) is brought, an e-mail is displayed on a display section of the portable information terminal to show the employee.

When the transmitted e-mail is presented in this way, it is checked whether the e-mail is correct. Specifically, the e-mail ID displayed in the presented e-mail is stored in the in-store personal computer 76.
And sends it to the management computer 74 to search the transmitted mail DBF 746. Then, it is searched whether there is a record of the transmitted e-mail corresponding to the transmitted mail DBF746, and if there is a corresponding record, each field of the record is stored in the in-store personal computer 76.
Display above. Then, after confirming that the privilege has been granted is a false value, the privilege is actually granted to the customer. That is, the merchandise is provided at a discount price. Thereafter, a true value is input from the in-store personal computer 76 into the field provided with the privilege of the record, and the transmitted mail DBF 746 of the management computer 74 is updated. This can prevent the privilege from being given more than once by the same e-mail.

According to the e-mail address collection device having the above-described configuration, a simple device having basically only the function of collecting e-mail addresses is provided, and this device provides a motive for facilitating input of an e-mail address. The provision of the attachment means enables efficient collection of e-mail addresses. The store of the embodiment can advertise and promote the store by sending an e-mail to each address while collecting e-mail addresses with such an e-mail address collection device, so that the promotion and sales promotion can be effectively performed. Can be performed efficiently. Further, according to the sales promotion method of the embodiment, while collecting e-mail addresses by such an e-mail address collection device, an e-mail is sent to each address, and a privilege is given to a bearer of the e-mail to promote sales. , Which leads to more effective and efficient sales promotion.

Next, an embodiment of the invention of the sales system will be described. FIG. 10 is a schematic diagram showing an embodiment of the invention of the sales system. The sales system according to the embodiment is a system configured by networking the stores according to the above-described embodiment. More specifically, the sales system according to the present embodiment is used in a chain store having a plurality of stores 8, a franchise business, and the like. Each store 8 is provided with an e-mail address collection device 81 in the same manner as the store
It has.

E-mail address collection device 8 of each store 8
1 is connected to the network 82. Network 82 is the Internet or an intranet.
A central management computer 83 is connected to the network 82. Central management computer 8
The storage unit 8 also includes a processor 831, a memory such as a RAM and a ROM, and an external storage device such as a hard disk.
32, an input unit 833 for inputting information, a display unit 834 for displaying information, various interfaces (not shown), and the like.

The central management computer 83 is also used as a database device. That is, the storage unit 832 of the central management computer 83 has a DBF (hereinafter referred to as a center D) in which information of e-mail addresses output from the output unit of each e-mail address collection device 81 is stored in a database.
BF) 835 and a center DBMS 836 that manages the center DBF 835 are installed. The software and the centralized management computer 83 as hardware constitute a database device. In addition, the center DBF 835 has fields of “input place” indicating the e-mail address, name, occupation, and which store 8 the e-mail address is input by the e-mail address collection device 81 of the store 8. . The database device may be constituted by another computer and software installed therein, instead of the central management computer 83.

Further, the central management computer 83
It is also used as e-mail transmission means. That is, the central management computer 83 extracts the e-mail address from the center DBF 835 and sends the e-mail to the e-mail address registered in the center DBF 835, and the center address book file 8
Center address book registration program 83 to be registered in 38
9 is installed. A plurality of center address book files 838 are provided, and the collected e-mail addresses are registered in an arbitrary group. Similarly, an e-mail transmission unit may be constituted by a separately provided computer and software installed therein.

Next, a sales promotion method using the sales system of the above-described embodiment will be described while also explaining another embodiment of the sales promotion method. First, the central management computer 83 similarly sends an e-mail as shown in FIG. 9 to each e-mail address. At this time, the center DB
The message may be sent to all e-mail addresses stored in F835, but it is sent only to a specific address. Therefore, an e-mail address is extracted under specific conditions, registered in the center address book file 838, and transmitted. You can keep it.

Then, similarly, a privilege of discount sale is given to a person who comes to the store with the transmitted e-mail. It is assumed that this privilege is provided at a store other than the store where the e-mail address is input. At this time, similarly, whether the e-mail was sent correctly,
Also, it is checked whether the privilege has already been granted. The centralized management computer 83 similarly has a transmitted mail DBF 830, and can check them by searching from a personal computer (not shown in FIG. 10) provided in each store 8. After checking these, the privilege is actually given to the customer, and the true value is input from the personal computer in the store to the field of the corresponding record of the central management computer 83 in which the privilege has been given.

According to the sales system of the above embodiment, each store has the above-described e-mail address collection device, so that e-mail addresses can be collected efficiently, effectively and extensively, and a huge amount of data can be collected. A great help in accumulating a quantity of email addresses. Further, according to the sales promotion method of the above-described embodiment, sales promotion by giving a privilege to an e-mail bringer can be performed on a large scale. still,
In FIG. 10, a management computer is depicted in each store 8, but a management computer may not be required. Also, the e-mail address collection device 8 is connected to the network 82.
In some cases, each management computer is connected instead of 1, and data is collected via the management computer.

Further, as an embodiment of the invention of the sales promotion method, an electronic mail address collecting device may not be used. For example, an e-mail address may be collected on a homepage on the Internet. in this case,
The address input screen is displayed on an information terminal (a personal computer, a mobile phone, a PDA, etc.) other than the e-mail address collection device.

In each of the above embodiments, the output unit is an interface for a computer network such as a LAN board, but other configurations are also possible. For example, a PHS board that transmits data so that the data can be received by a PHS (Personal Handyphone System) may be mounted on the e-mail address collection device, and the output unit may be configured by this. In this case, the data received by the PHS is PIAF
PH such as S (PHS Internet Access Forum Standard)
The data is sent to the management computer 74 or the central management computer 83 by a transmission method suitable for S.

As the motivation means, the following can be considered in addition to the privilege at the time of purchase as described above. First, motivation to present prizes and presents without exception or by lottery can be considered. In this case, such a prize or present is prepared at a store, and the prize or present is presented to the customer who brought the e-mail after performing the above-described check. Incidentally, inexpensive prizes such as stickers may be provided on the spot. That is, an e-mail address collection device is conceivable in which a sticker or an inexpensive toy or the like comes out as a prize when the input of the e-mail is completed.

As a motivation not related to the sale of a product or service, provision of amusement-related content may be used as a motivation means. For example, a service that allows you to enter your e-mail address and fortune-telling is free. You will be asked to enter your personal information such as gender, date, etc. along with your e-mail address.
The motivational means means hardware and software for motivation. In the above-described embodiment, the display unit 5 that displays motivation contents (such as the provision of discount sales benefits) and a file or display software for displaying such contents on the display unit 5 are applicable. I have.

In the invention of the sales promotion method described above, if the date of birth is registered as personal information, it is preferable to provide a program for automatically transmitting a congratulatory e-mail when a birthday comes. It is. In this case, a sales promotion method of giving a birthday present or a special discount when bringing the e-mail for the congratulation may be considered. In some cases, image information is input together with an e-mail address. For example, as in a digital camera (Purikura) at a game center, an e-mail address collection device includes a photographing means including a CCD camera, and registers an e-mail address together with a digital image of a photographed face of oneself. You may do it.

[0043]

As described above, according to the first aspect of the present invention, since the incentive means for promoting the input of the e-mail address is provided, the collection of the e-mail address can be efficiently performed. I can do it. According to the second aspect of the invention, in addition to the above-described effects, operations other than the operation related to the input of the e-mail address can be performed only by the administrator of the apparatus. Since a simple device having only the function of collecting addresses is provided, collection of e-mail addresses can be performed efficiently. Further, according to the third aspect of the present invention, since the hardware constituting the device is housed in the housing, the device is compact. In addition, since a person other than the person who manages the device cannot operate the inside of the housing, the device is suitable as a device used by an unspecified number of people. According to the fourth aspect of the present invention, the e-mail address collection device according to the first aspect sends e-mails to each address while collecting e-mail addresses, thereby promoting or promoting the store. And sales promotion can be performed effectively and efficiently. According to the sixth aspect of the invention, in addition to the above-described effects, operations other than the operation related to the input of the e-mail address are performed.
Since only a device administrator can provide a simple device having only a function of collecting e-mail addresses, collection of e-mail addresses can be performed efficiently. According to the seventh aspect of the present invention,
In addition to the above effects, since the personal information of the person holding the e-mail address is registered together with the e-mail address, advertisement and sales promotion can be performed more effectively. According to the eighth aspect of the present invention, in addition to the above-mentioned effects, since the e-mail addresses can be collected from the e-mail address collection devices of a plurality of stores, the collection of the e-mail addresses can be performed on a large scale. According to the ninth aspect of the present invention, in addition to the above effects, the transmission of the e-mail can be performed in a concentrated manner, so that the transmission is easier than in the case where each store performs the transmission individually. According to the tenth aspect of the present invention, since an e-mail address is collected, an e-mail for promotion is sent to each address, and a privilege is given to a bearer of the e-mail, thereby promoting sales, which is very effective. Efficient and efficient sales promotion. According to the eleventh aspect of the present invention, in addition to the effects described above, the sales system of the eighth aspect is used, so that large-scale sales promotion can be easily performed. Also,
According to the twelfth aspect of the present invention, in addition to the above effects, it is possible to prevent a privilege from being given by mistake.

[Brief description of the drawings]

FIG. 1 is a schematic perspective view showing the appearance of an e-mail address collection device according to an embodiment.

FIG. 2 is a schematic diagram showing a hardware configuration of the electronic mail address collection device shown in FIG.

FIG. 3 is a diagram schematically showing a flow of an address input program 31 installed in a storage unit 3;

FIG. 4 shows a display unit 5 according to an address input program 31.
FIG. 5 is a diagram schematically showing an example of a screen displayed in FIG. 5 and a diagram showing an initial screen of the address input program 31.

FIG. 5 shows a display unit 5 according to an address input program 31.
FIG. 5 is a diagram schematically showing an example of a screen displayed in FIG. 5, and is a diagram showing an address input screen.

FIG. 6 shows a display unit 5 according to an address input program 31.
FIG. 5 is a diagram schematically showing an example of a screen displayed in FIG. 5 and a diagram showing an input confirmation screen.

FIG. 7 shows a display unit 5 by an address input program 31.
FIG. 5 is a diagram schematically illustrating an example of a screen displayed in FIG. 5 and a diagram illustrating an input completion screen.

FIG. 8 is a schematic plan view showing a store layout according to the embodiment.

FIG. 9 is a diagram showing an outline of an electronic mail transmitted in the embodiment of the invention of the sales promotion method.

FIG. 10 is a schematic diagram showing an embodiment of the invention of a sales system.

[Explanation of symbols]

 Reference Signs List 1 housing 2 processor 3 storage unit 4 input unit 5 display unit 61 address input field 71 sales space 72 cash register space 73 management space 74 management computer 75 intranet 8 store 81 electronic mail address collection device 82 network 83 centralized management computer

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[Procedure amendment]

[Submission date] March 16, 2001 (2001.3.1.
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FIG. 10

Claims (12)

[Claims] 1. An e-mail address collection device for collecting a large number of e-mail addresses, comprising: an input unit capable of inputting an e-mail address; and a plurality of different e-mail addresses input from the input unit. A storage unit capable of performing the following operations: an output unit that outputs the e-mail address stored in the storage unit to the outside; and a motivation providing unit that motivates a person who inputs the e-mail address so that the input is facilitated. An e-mail address collection device, comprising: 2. The electronic mail address collection according to claim 1, wherein an operation other than an operation related to the input of the electronic mail address cannot be performed by a person other than a person who manages the apparatus. apparatus. 3. The hardware constituting each part is housed in a single housing, the housing has an opening, and a display unit is provided in the opening. 2. The e-mail address collection device according to claim 1, wherein a person other than an administrator of the device cannot operate the e-mail address collection device. 4. A store that provides goods or services to customers who visit the store, wherein the store has the e-mail address collection device according to claim 1 so that the visitor can operate and input an e-mail address. Store characterized by. 5. The store according to claim 4, further comprising an e-mail transmitting means for transmitting a promotional e-mail to each e-mail address stored in said storage unit. 6. An operation other than an operation related to the input of the e-mail address can be performed only by a person who manages the apparatus.
The store according to claim 4 or 5, further comprising a retrieval unit that retrieves an electronic mail address from the storage unit. 7. The input unit is for inputting the e-mail address and personal information of a person who inputs the e-mail address, and stores the e-mail address and personal information of the person who input the e-mail address in a database. 7. The system according to claim 4, further comprising database means.
The stated store. 8. A sales system provided with a plurality of stores for providing goods or services to customers who visit the store, wherein each store is provided with the e-mail address collection device according to claim 1, and each e-mail address is provided. A network to which the collection device is connected, and a database device for storing the information of the e-mail addresses output from the output unit of each e-mail address collection device in a database and connected to the network, Sales system characterized by the following. 9. An electronic mail transmitting means for transmitting an electronic mail for promotion to each of the electronic mail addresses stored in the database device.
The sales system described. 10. A step of displaying a screen for inputting an e-mail address on the information terminal to prompt the user to input an e-mail address, and a step of storing the e-mail address in the storage unit when the e-mail address is input. Reading an e-mail address from the storage unit and transmitting a promotional e-mail to the e-mail address; and a person who has received the e-mail displays and presents the e-mail on the display unit of the portable information terminal. Or when the e-mail is printed out and presented, a privilege is given to the person. 11. A sales promotion method using the sales system according to claim 8, wherein a step of storing an e-mail address output from an output unit of an e-mail address collection device of each store in a database and storing the e-mail address; Reading the e-mail address and sending a promotional e-mail to the e-mail address; and a person receiving the e-mail displays or presents the e-mail on the display unit of the portable information terminal; A step of giving a privilege to the person when the e-mail is printed out and presented. 12. When the e-mail is presented, check means for checking whether the e-mail has been correctly transmitted and whether or not a privilege has already been given by the e-mail. 12. The sales promotion method according to claim 10 or 11, wherein a privilege is given to the person after checking.