JP2000501529A - Method and system for presenting a customized promotional offer - Google Patents

Abstract

(57) Abstract: A computerized system for presenting customized promotional offers to individual consumers is a storage device that stores consumer preference information, product information and customized promotional offers. A data processing device (34) coupled to (36). A secondary machine (12) receives the customized promotion offer information from the primary machine, presents the customized promotion offer, and accumulates the promotion offer selection information in response to interaction with the consumer. Is configured. The secondary machine transmits the offer selection information to the primary machine. A plurality of POS terminals (16) store consumer transaction information transmitted to the primary machine. The primary machine stores individual offer selection information and individual consumer brand purchase information, and generates individual consumer profiles. The primary machine generates customized promotion offers information based on individual consumer profiles and product promotion information.

Description

DETAILED DESCRIPTION OF THE INVENTION Methods and systems for presenting customized promotional offers Background art The present invention is directed to computerized systems for presenting promotional offers, and in particular to creating individual consumer profiles and based on consumer profile and product promotion information obtained through management. A system for adapting a promotional offer to each consumer. There are many different types of consumers, with some shopping primarily based on brand names and others shopping primarily based on price. So far, large manufacturers have competed for brand loyalty and, historically, influence and gain consumer loyalty through advertising and promotion of their products. I was able to. The primary means of promotion was through couponing. It is estimated that less than 1% of magazine coupons have been redeemed by consumers, 1.8% of newspaper coupons have been redeemed, and 3.8% of direct mail coupons have been redeemed. Accordingly, product manufacturers who spend large amounts of money on coupons desire to increase consumer redemption of coupons. In addition, manufacturers want to increase the effectiveness of the money spent on promotions by customizing offers for particular consumers based on the profile of the consumer. Computerized coupon processing systems are known in the prior art, as described in US Pat. No. 4,554,446 (Murphy et al.). This prior art coupon processing system provides a valid redemption of the coupon presented at checkout, where the coupon is issued based on the interaction with the consumer at the start of the shopping. It can be provided as a coupon processing system. This patent discloses a system that combines coupon distribution and inventory management. This patent sets the basic work to issue coupons electronically to consumers and electronically scan the electronically issued coupons at checkout to ensure that they meet the conditions of the promotion. are doing. However, this patent does not teach how to customize an offer targeting a particular consumer based on the profile of the consumer. Another prior art coupon processing system is disclosed in three related patents, US Pat. Nos. 4,723,212 (Mindrum et al.), 4,910,672 (Off et al.) And 5,173,851. (Off, etc.). These three related patents also relate to systems based on consumer interaction and can be provided as a back-end coupon processing system. The back-end coupon processing system provides the consumer with a coupon at the end of the shopping. For example, consumers go around in a supermarket to collect products. At checkout, the product is scanned and the store manager presents the price and so on. A memory device is arranged to record conditions for at least one coupon transaction. Next, a triggering product is scanned, which automatically prints the coupon. Thus, the coupon is printed in response to a conversation with the consumer made through the purchase of the trigger product. Prior art coupon processing systems make preliminary attempts and set up preliminary foundation work for coupon printing and handling at store locations according to certain consumer activities. Consumer activity can be a consumer selecting a coupon from a kiosk screen (front end) or a consumer purchasing a trigger product (back end). However, none of the prior art coupon processing systems have developed individual computer databases that are customized based on consumer purchasing characteristics. Accordingly, it is desirable to provide a coupon processing system that overcomes the above-mentioned shortcomings of the prior art. Summary of the Invention Generally speaking, the present invention provides a computerized system that provides a customized promotional offer to an individual consumer. Promotional offers include product discounts, discount coupons, vouchers, advertising messages, and other promotional messages that attempt to change the consumer's purchasing behavior. The system includes at least one primary machine that includes a data processing device coupled to a storage device that stores individual consumer preference information. At least one secondary machine is provided, the secondary machine receiving the customized offer from the primary machine, creating the customized offer and responding to the consumer interaction with the selection information. It is configured to provide. The at least one secondary machine sends consumer offer selection information to the at least one primary machine. A plurality of POS terminal devices (point of sale ter minal) are provided, and each POS terminal device has a member that stores consumer transaction information from checkout, including consumer brand purchase information. Have. The transaction information is transmitted by the storage member to at least one primary machine. At least one primary machine stores individual offer selection information and consumer transaction information and generates an individual consumer profile. Next, the at least one primary machine generates customized promotional offer information based on the individual consumer profile and product information. The present invention is configured such that the primary machine (computer) includes a storage device (memory) for storing individual consumer data. The data is at least partially received from the secondary machine and the POS terminal. The secondary machine presets the offers that are available for consumer selection and summarizes the selection information for transmission to the primary machine. The POS terminal transmits to the primary machine (with transaction information) the product purchased by the consumer and the customized offer received by the consumer. Accordingly, it is an object of the present invention to provide an improved presentation mechanism for displaying a customized promotional offer directed to an individual consumer. Another object of the present invention is to classify consumers based on purchase volume and brand royalty. It is yet another object of the present invention to present an offer configured to use the consumer's profile information to persuade the consumer towards purchasing and trying new branded products. It is yet another object of the present invention to provide an offer to a product for which the consumer has no purchase history. It is another object of the present invention to provide a promotional offer presentation mechanism that allows a consumer to access a consumer's home or office using a personal computer or other computer as a secondary machine. Still other objects and advantages of the invention will in part be obvious and will in part be apparent from the specification. Accordingly, the present invention is directed to certain steps and the relationship of such steps to at least one other step, as well as features of arrangements for performing such steps, combinations of elements, and arrangement of members, as exemplified in the following description. And the scope of the present invention is set forth in the appended claims. BRIEF DESCRIPTION OF THE FIGURES BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the present invention, reference is made to the accompanying drawings in which: FIG. 1 is a block diagram illustrating a preferred embodiment of an apparatus for presenting a customized promotional offer. FIG. 2 is a schematic block diagram showing an information flow pattern. 3A and 3B are flowcharts illustrating the logical steps of the method of the present invention. Detailed Description of the Preferred Embodiment Referring first to FIG. 1, a preferred embodiment of an apparatus for presenting a customized promotional offer is indicated generally by the reference numeral 10. This device comprises three main parts: a primary machine 14, at least one secondary machine 12 (only one shown) and at least one POS terminal 16 (only one shown). I have. Primary machine 14 is the heart of the system and has a database server / presentation engine 34 coupled to a manufacturer's database 38 and a consumer's database 36. The information is provided to the database server / presentation engine 34 on an ongoing basis to update the manufacturer's database 38. In addition, the database server / presentation engine 34 continuously converts the customer database 36 based on the offer selection information by the consumer through use of the secondary machine 12 and the consumer purchase recorded via the POS terminal. Update. The secondary machine 12 is preferably a kiosk located in-store. These are widely known in the art as front-end coupon processing terminals. Each secondary machine 12 has a processor 28 coupled to a display 30, a data entry terminal 26, a consumer ID terminal 24, a coupon printer 22, and a storage device 32. The processor need not be powerful and can be a single-purpose processor rather than a general-purpose processor. However, in the preferred embodiment, the processor of each secondary machine 12 is a conventional CPU, such as a Pentium processor manufactured by Intel. Processor 28 is coupled to a display 30 such as a conventional computer monitor for use with a home computer. The processor is coupled to a data entry terminal 26, which may be a keyboard, touch screen, mouse, or a combination thereof. If desired, a consumer ID terminal device 24 is provided. The consumer ID input terminal 24 may be some kind of magnetic stripe reading mechanism for use with a consumer ID card. Each consumer ID card is preferably similar to a credit card and has a magnetic stripe indicating the identity of the user. If each consumer can easily have an identification number, no ID card is required. Alternatively, the ID card can have a bar code that can be read by a scanner. The storage device 32 is arranged to temporarily store consumer data and sales promotion data, and a screen display device or the like is used by a kiosk. Furthermore, after the consumer selects a particular offer, the offer is printed by coupon printer 22. In the case of the retail store scenario, the consumer checks out at the POS terminal 16 after the consumer receives the coupon and shop at this store. The POS terminal 16 is generally an electronic cash register checkout system that includes a central processing unit 40 coupled to a cash register 44, a scanner 46, a storage device 48, and, if desired, a system ID scanner 42. is there. The cash register 44 includes a data input device such as a keyboard, mouse, display screen, and the like. The consumer ID scanner 42 is similar to that of the consumer ID input terminal 24 of the secondary machine 12 and includes means for reading the magnetic stripe of the ID card, or, if desired, identifies the consumer. In systems where a bar code is used, a bar code scanner may be included instead of a magnetic stripe. Scanner 46 is a conventional scanner such as that used in conventional checkout systems to read the UPC code of a product during checkout. The storage device 48 is a memory in the form of ROM, RAM, or a conventional hard disk. The storage device 48 contains a checkout program and, if desired, temporarily stores consumer purchase information until it is transmitted to the primary machine 14. POS terminal 16 preferably transmits information to primary machine 14 at predetermined intervals. The primary machine 14 is the central processing unit of the system and is preferably located at the retail store using the system or, in the case of global consumer access, centrally. The secondary machine 12 is also preferably located in a store, or may be a personal computer in the user's home or office, and further interacts with the primary machine 14 via an online service or through the Internet or interactive television service. can do. In this way, consumers seeking to shop can determine which items they want to buy and access another manufacturer's or retailer's database to gain the most favorable promotion. You can decide which stores can get discounts. As noted above, the POS terminal 16 is preferably located in the checkout area of a retail store, but the POS terminal in an online system can be located at a shipping location. For example, a catalog company may have a POS terminal where the shipping department fills in the purchased product, the consumer's ID and the consumer discount provided at that time. This allows access to coupon discounts as well as prints for in-store use or transmission via online services for repurchase online. Turning now to FIG. 2, an apparatus 10 for presenting a customized promotional offer is shown as a block diagram illustrating the flow of information, where like reference numerals are used to indicate like elements. I have. Primary machine 14 is coupled to secondary machine 12. The components of secondary machine 12 and primary machine 14 are as described above with respect to FIG. 1, and primary machine 14 receives three types of information. There are two types of consumer data received regarding consumer behavior 70. There are consumer population information indicated generally at 72 and consumer behavior information indicated entirely at 74. In addition, there is manufacturer promotion data indicated generally at 76. Consumer population and preference information 72 is received by starting a census at step 80 and processing and entering a census data at step 82 to perform a population database archive 84. Data from the population database repository is then transmitted to the database server / presentation engine 34 in the form of demographic behavior and consumer preference data, and then entered into the consumer database 36. Furthermore, when the consumer has taken action in step 70, individual consumer behavior information 74 is activated. The consumer action 70 is performed by the consumer obtaining or purchasing a coupon throughout the system. The consumer can claim the coupon at step 92, but this is done on the secondary machine 12. The information is then processed by the secondary machine data processor 28 at step 93 and stored at step 94 (in the storage device 32 of FIG. 1). This stored information is transmitted to the database server / presentation engine 34 at predetermined intervals for transmission to the consumer data storage device 36. Consumer behavior 70 also causes product selection 90 to be made. The product is selected 90 and checked out 95 at the POS terminal 16. Checkout 95 can be performed via a cash register or a scanner. The information from checkout 95 is processed by purchase place data processor 40 at step 96. This data is temporarily stored at step 98 and then transmitted to the database / presentation engine 34 and entered into the consumer database 36. The manufacturer promotion information 76 reviews the consumer data compiled in the consumer database 36 and processed by the database server / presentation engine 34, and specific information is transmitted to the manufacturer promotion data information 76. . Next, the manufacturer's action 100 is considered. In step 102 (product advertisement), the manufacturer contacts the system supplier and makes a purchase contract for the service. The specific discount coupon provided by the manufacturer is entered into the system at step 104 (promotion data entry). This forms a promotion database archive, which is transmitted to the database server / presentation engine 34 for storage in the manufacturer database 38. Thus, a database is created that includes consumer characteristics based on population and consumer characteristics from actual individual consumer activities. Furthermore, the manufacturer's discount offer is entered into another database. Thus, for each consumer, the database system operates from first use and customizes the database based on demographic data, and the database is further customized as the user continues to make purchases and obtain coupons. Become. Next, FIGS. 3A and 3B showing the flow of information in the database server / presentation engine 34 will be described. As described above, the presentation engine receives consumer data from the consumer database 36 of FIG. 1 and receives manufacturer data from the manufacturer database 38 of FIG. Manufacturer data is entered in the form of promotion utilization data entries 150 (as shown in more detail in FIG. 2). In step 152, the data is formed into a machine available promotion and marketing database format (manufacturer database 38 of FIG. 1). Alternatively, the transaction / behavior data entry 156 and the imported consumer purchase / profile 158 are constantly updated and formed at step 160 into a machine available consumer behavior database. As mentioned above, the transaction / behavior data 156 is received from the population study described above as consumer population information 72. Imported consumer purchases / profiles 158 are received substantially from the individual consumer behavior information 74 and the combination forms a consumer database 36 that is substantially the same as the consumer behavior database formed in step 160. The consumer presentation process compares the promotion marketing database formed in step 152 and the consumer behavior database formed in step 160 with those database servers / presentation engines selecting coupons applicable to each consumer. It is started in step 162 by receiving it with the information of the database. The information flow diagrams of FIGS. 3A and 3B show one cycle of the presentation engine for one consumer, the presentation engine starting at step 162 for each consumer. The promotion offers used by the manufacturer, which are listed in the promotion and marketing database formed in step 152, are considered for a single promotion at the time that they begin in step 162. After step 162, a single promotion is considered at step 164 to determine whether the behavior from consumer database 160 for the individual consumer being considered is associated with the promotion under consideration at step 162. Determined. If there is no behavior from the consumer database 160 associated with the input in step 162, a default presentation (offer selection) is made in step 166. Next, the process returns to step 162 to consider the next possible promotion. Alternatively, if the answer in step 164 is "yes," the process transitions to logic block 172 asking if the consumer purchase behavior is loyal. Loyalty behavior refers to the behavior of a consumer who consistently purchases products manufactured by the manufacturer of the product under consideration, as determined by management. If the answer is yes, the consumer is loyal and the process moves to logic block 174, asking if the consumer's purchase behavior is strong or heavy. Strong or heavy behavior refers to a large purchase. If the answer to logic block 174 is "yes," the process moves to block 176 where the consumer is entered as a strong and loyal consumer. Alternatively, if the answer is no, the process moves to block 178 where the consumer is entered as a low-loyalty consumer. In either case, after step 176 or 178, the process moves to "A" which appears at the top of FIG. 3B. If the answer is "no" in logic block 172 (behavior lacks loyalty), the process moves to logic block 170, asking if the consumer is a "switcher" for a particular product. A "switcher" is defined as having no loyalty to a particular brand for the particular product under consideration, as defined by management. If the answer is "yes", the process moves to block 180 and asks if the consumer is a strong or heavy "switcher". If the answer is "yes", the consumer is a heavy "switcher" and the process then moves to block 182 where the consumer is entered as a heavy "switcher". Alternatively, if the answer is "no," the user is not a heavy "switcher," and the process then moves to block 184 where the consumer is entered as a light "switcher." In either case, after step 182 or 184, the process moves to "A" which appears at the top of FIG. 3B. If the answer is “no” in logic block 170 (the behavior is not “switcher”), the process then moves to logic block 168 where the behavior of the consumer is defined as defined by management. Ask if it is competitive for a particular product. Competitive consumer behavior is defined as the behavior of consumers who are loyal to brands that compete with the brand currently being considered for promotion. For example, consumers who purchase Pepsi-Cola soft drinks are exclusively classified as competitive consumers with respect to Coca-Cola promotion. If the answer is "yes", the consumer behavior is competitive and the process then proceeds to block 186, asking if the consumer behavior is strong or heavy competitive. Next, the process moves to block 188, where the consumer is entered as exhibiting heavy competitive behavior. Alternatively, if the answer is "no", then the user does not exhibit heavy competitive behavior and the process moves to block 190 where the consumer is entered as exhibiting light competitive behavior. In either case, after step 188 or 190, the process moves to "A" which appears at the top of FIG. 3B. In each of the above scenarios, after entering the behavioral characteristics of the consumer, the process moves to "A" appearing at the top of FIG. Logic block 200 asks "is there an offer (coupon / receipt / advertisement message / other) for this promotion segment?" If there are no offers, the process moves to "B". "B" returns the process to step 162 to consider the next offer in the promotion and marketing database formed in step 152. If the answer is "yes" in logic block 200, there is an offer, and the process then moves to logic block 202, asking "Did the consumer not see this offer twice without responding?" . If the answer is "no", then this offer has been seen twice without responding, and then the process moves to "B". Alternatively, if the answer is "yes," then the consumer has not seen the offer twice without responding, and the process then proceeds to step 204, where the offer is added to the list of possible offers. Add. The process then moves to logic block 206, asking if the promotion and marketing database formed in step 152 has been exhausted. If the database has not been exhausted, the process then proceeds to step 208, where the presented list is sorted by the consumer purchase cycle. The consumer purchase cycle is one way to sort the list of possible promotions. Sorting the consumer purchase cycle examines the consumer database, determines the frequency of purchases for possible promotions, and determines whether the consumer is preparing another purchase of the product based on past purchase history. . For example, if a consumer purchases an oven cleaner about every six months and the consumer's last purchase of the oven cleaner was one month ago, the oven cleaner will be low on the purchase cycle list. Alternatively, if five months have passed since the last purchase of the oven cleaner, it will be higher on the purchase cycle list. The process then moves to block 210 and sorts the offer list by the highest percentage discount. This is the second sort choice, which places more weight on coupons that offer a higher percentage discount. After block 210, the process moves to step 212 and applies a custom sort, if applicable. Custom sorting is a third sorting method based on management preferences. In particular, custom sorts can focus on seasonal products, such as providing candy before Hello In or pre-Thanksgiving crambe resources. After the end of step 212, the process moves to step 214, showing the promotion ranked at the top of the offer list. The rank is based on any or all of these three sorting methods. In the preferred embodiment, 35-40 promotions are shown, but this number varies based on administrative priority. Accordingly, the present invention provides a system for presenting a personalized promotional offer to an individual consumer, which may be a front-end or back-end system, wherein the promotional offer is in a store or online computer. Can be obtained through services. The system includes a primary computer having a data processing unit coupled to a memory that stores information about consumers and information about available promotional offers. The secondary computer receives the customized offer generated by the primary computer, presents the customized offer, and generates the offer selection information according to the interaction from the consumer. The offer selection information is then returned to the primary machine to update the consumer profile information. The POS terminal is also provided to record consumer transaction information generated at checkout for later transmission to the primary machine so that the primary machine can update individual consumer databases. it can. It is apparent from the above description that the above objects of the present invention can be effectively achieved. Further, since changes may be made to the above configuration without departing from the spirit and scope of the invention, all of the above description is merely illustrative and should not be taken in a limiting sense. The following claims are intended to cover all features of the invention and all items within the scope of the invention that may be omitted as a matter of language.

[Procedure of Amendment] Article 184-8, Paragraph 1 of the Patent Act [Submission Date] November 20, 1997 (November 20, 1997) [Correction contents]         The scope of the claims 2. The system classifies each consumer based on the past purchase history of a particular product A customized promotional offer according to claim 1, characterized in that: To create a system. 3. The system classifies consumers based on the amount of goods purchased by the consumer. A customized promotion offer according to claim 2 characterized by the following features: System to create. 4. The system classifies consumers based on their brand loyalty. Create a customized promotional offer as defined in claim 2 System to do. 5. Claims characterized in that the system produces a list of possible promotions. 3. A system for creating a customized promotional offer according to paragraph 2. 6. The list of possible promotions is sorted based on consumer purchase cycle information 6. The customized promotion as claimed in claim 5, wherein A system for creating offers. 7. The consumer purchase cycle information is obtained from the individual consumer profiles 7. The customized promotion offer as claimed in claim 6, wherein: To create a system. 8. The list of possible promotions is a percentage of the discount offered in the promotion offer. 6. The customer according to claim 5, wherein the customer is sorted based on A system that forms an enhanced sales offer. 9. Individual consumer preferences, including promotional offers presented, selected and redeemed Obtaining information only   Storing the individual consumer preference information;   Inputting the manufacturer's promotional usage information;   Storing sales promotion utilization information of the manufacturer;   Consumer behavior for each remembered manufacturer promotion available Classifying,   Rank promotion offers available based on certain parameters Quenching process,   Presenting a predetermined number of top-ranked offers to each individual consumer Customizing individual consumer promotion offers characterized by Method. 10. The claim wherein the individual consumer preference information includes demographic data. A method for customizing the sales promotion as described in box 9. 11. The individual consumer preference information includes requested past promotional offers; 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 12. The individual consumer preference information includes consumer purchase history information. 10. A method of customizing a promotion offer according to claim 9. 13. The classifying step is to classify the consumer behavior with respect to brand loyalty. 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 14． The classifying step classifies the behavior of the consumer with respect to the purchase amount of the consumer. 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 15. The classifying step classifies the behavior of the consumer with respect to a purchase amount. 14. A method of customizing a promotion offer according to claim 13. 16. The ranking is based on consumer purchase cycle information. 10. A method of customizing the promotion offer according to claim 9. 17． The ranking is based on the percentage of the discount offered in the promotion offer 10. The sales promotion offer according to claim 9 is customized. Method. 18. Further comprising the step of selecting a promotion offer from the offered offers. 10. A method of customizing a promotion offer as claimed in claim 9. 19. Further comprising a step of printing the selected promotion offer. 19. A method of customizing a promotion offer according to claim 18. 20. Presenting multiple promotional offers to the consumer and displaying multiple sales Storing a list of promotional offers selected by the consumer from the promotional offers. And sales repurchased by the consumer from a promotional offer selected by the consumer Memorizing a list of promotional offers, presented to the consumer and selected by the consumer List of promoted offers and a list of promotional offers repurchased by consumers. Updated list of promotional offers to be presented by the consumer based on the strike Generating a customized promotion. To present consumers to consumers. 21. Steps for presenting multiple promotion offers and selecting from multiple promotion offers 21. The customer according to claim 20, wherein the step is performed in a store. How to present an enhanced promotional offer to consumers. 22. Steps for presenting multiple promotion offers and selecting from multiple promotion offers 22. The method of claim 21, wherein said selecting is performed in an in-store kiosk. How to present a customized promotional offer to consumers as described in. 23. The step of presenting a plurality of promotion offers is performed outside the store. Claim 20 to the consumer How to present. 24. The step of selecting from a plurality of promotion offers is performed outside the store 25. The customized promotional offer as claimed in claim 23 How to present to. 25. The presenting and selecting steps are performed by a personal computer. 25. The customized sales promotion according to claim 24, wherein How to present web content to consumers. 26. The presenting step and the selecting step are performed by an online computer service. 26. The customization according to claim 25, wherein the customization is performed via How to present a promotional offer to consumers. 27. Identifying a consumer and presenting a plurality of promotional offers to the consumer Storing a list of promotional offers presented to the consumer; Storing a list of products purchased by the consumer; Analyzing the purchased product and a list of products purchased by the consumer. Generating an updated list of promotional offers to be presented to the consumer Present consumers with customized promotional offers that feature Way. 28. A promotion option selected by the consumer from the multiple promotion offers presented 28. The method of claim 27, further comprising the step of storing a list of files. How to present a customized promotional offer to consumers as described in. 29. Steps for presenting multiple promotion offers and selecting from multiple promotion offers 29. The in-store kiosk of claim 28, wherein the selecting is performed in an in-store kiosk. How to present a customized promotional offer to consumers as described in. 30. The step of presenting a plurality of promotion offers is performed outside the store. Claim 27 to the consumer How to present. 31. The step of selecting from a plurality of promotion offers is performed outside the store 31. The customized promotional offer as claimed in claim 30 How to present to. 32. The presenting and selecting steps are performed by a personal computer. 32. The customized sales promotion according to claim 31. How to present web content to consumers. 33. The presenting step and the selecting step are performed by an online computer service. 33. The customization according to claim 32, wherein the customization is performed via How to present a promotional offer to consumers. 34. Identifying a particular consumer from a group of consumers; and at least one Presenting a promotional offer to the specific consumer; and presenting the promotional offer to the consumer. Storing a list of at least one promotional offer; Process to identify purchased products and generate consumer transaction information in response And the promotion to be presented to the consumer based on the consumer transaction information Generating an updated list of keys. How to present a promotional offer to consumers. 35. The consumer transaction information includes at least one sales repurchased by the consumer. Include a list of products purchased by the consumer as a result of a promotional offer A customized promotional offer according to claim 34, characterized in that: How to present to consumers. 36. The step of presenting at least one promotional offer is performed in an in-store kiosk. Claim 35. The customized promotion of Claim 35. A method of presenting a promotion to consumers. 37. The step of presenting a plurality of promotion offers is performed outside the store. The consumer with a customized promotion offer as claimed in claim 34 How to present. 38. Determining whether the consumer has selected at least one promotional offer 38. The customization according to claim 37, further comprising the step of: How to present a promoted offer to consumers. 39. The step of presenting the at least one promotional offer is a personal 35. The customization according to claim 34, wherein the customization is performed on a computer. How to present the enhanced promotional offers to consumers. 40. The presenting step may be performed through an online computer service. 41. The customized promotional offer of claim 39, wherein: To present to the consumer.

────────────────────────────────────────────────── ─── Continuation of front page    (81) Designated countries EP (AT, BE, CH, DE, DK, ES, FI, FR, GB, GR, IE, IT, L U, MC, NL, PT, SE), OA (BF, BJ, CF) , CG, CI, CM, GA, GN, ML, MR, NE, SN, TD, TG), AP (KE, LS, MW, SD, S Z, UG), UA (AM, AZ, BY, KG, KZ, MD , RU, TJ, TM), AL, AM, AT, AU, AZ , BA, BB, BG, BR, BY, CA, CH, CN, CU, CZ, DE, DK, EE, ES, FI, GB, G E, HU, IL, IS, JP, KE, KG, KP, KR , KZ, LC, LK, LR, LS, LT, LU, LV, MD, MG, MK, MN, MW, MX, NO, NZ, P L, PT, RO, RU, SD, SE, SG, SI, SK , TJ, TM, TR, TT, UA, UG, UZ, VN (72) Inventors Jyones, Mitsiel, Earl.             06830, Connecticut, United States             Old Green Witch, Palmer             Hill Road 23

Claims (1)

[Claims] 1. Customized promotional offers available to individual consumers System to create,   Individual consumer preference information, product information and customized promotional offers At least one primary including a data processing device coupled to a storage device for storing information; Machine and   Upon receiving the customized promotional offer information from the primary machine Present customized promotional offers and respond to consumer interactions At least one secondary manager configured to generate promotion offer selection information; With Shin,   The at least one secondary machine stores the promotion offer selection information in the less To one primary machine, and   A plurality of POS terminals including means for storing consumer transaction information,   The storage means transmits the consumer transaction information to the at least one primary machine Is configured to   The at least one primary machine is associated with the individual promotion offer selection information and the individual Store consumer transaction information and generate individual consumer profiles,   The at least one primary machine includes the individual consumer profile and the Specializes in generating customized promotional offers based on product information. System to form a customized promotional offer M 2. The system classifies each consumer based on the past purchase history of a particular product A customized promotional offer according to claim 1, characterized in that: To create a system. 3. The system classifies consumers based on the amount of goods purchased by the consumer. A customized promotion offer according to claim 2 characterized by the following features: System to create. 4. The system classifies consumers based on their brand loyalty. Create a customized promotional offer as defined in claim 2 System to do. 5. Claims characterized in that the system produces a list of possible promotions. 3. A system for creating a customized promotional offer according to paragraph 2. 6. The list of possible promotions is sorted based on consumer purchase cycle information 6. The customized promotion as claimed in claim 5, wherein A system for creating offers. 7. The consumer purchase cycle information is obtained from the individual consumer profiles 7. The customized promotion offer as claimed in claim 6, wherein: To create a system. 8. The list of possible promotions is a percentage of the discount offered in the promotion offer. 6. The customer according to claim 5, wherein the customer is sorted based on A system that forms an enhanced sales offer. 9. Obtaining individual consumer preference information;   Storing the individual consumer preference information;   Inputting the manufacturer's promotional usage information;   Storing sales promotion utilization information of the manufacturer;   The consumer's list of promotions for each stored manufacturer that is available Classifying motion;   Rank promotion offers available based on certain parameters Quenching process,   Presenting a predetermined number of top-ranked offers to each individual consumer Customizing individual consumer promotion offers characterized by Method. 10. The claim wherein the individual consumer preference information includes demographic data. A method for customizing the sales promotion as described in box 9. 11. The individual consumer preference information includes requested past promotional offers; 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 12. The individual consumer preference information includes consumer purchase history information. 10. A method of customizing a promotion offer according to claim 9. 13. The classifying step is to classify the consumer behavior with respect to brand loyalty. 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 14． The classifying step classifies the behavior of the consumer with respect to the purchase amount of the consumer. 10. A method for customizing a promotion offer according to claim 9, characterized in that: . 15. The classifying step classifies the behavior of the consumer with respect to a purchase amount. 14. A method of customizing a promotion offer according to claim 13. 16. The ranking is based on consumer purchase cycle information. 10. A method of customizing the promotion offer according to claim 9. 17． The ranking is based on the percentage of the discount offered in the promotion offer 10. The sales promotion offer according to claim 9 is customized. Method. 18. Further comprising the step of selecting a promotion offer from the offered offers. 10. A method of customizing a promotion offer as claimed in claim 9. 19. Further comprising a step of printing the selected promotion offer. 19. A method of customizing a promotion offer according to claim 18.