JP2001256419A - Equipment for supporting distribution area designation of newspaper inserted advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To quickly and easily perform selection and decision of distribution areas for an inserted advertisement, which conventionally need time and effort very much. SOLUTION: A sectional map divided into distribution areas is displayed on the screen by utilizing a compute system, and when distribution areas are selected while looking at the sectional map, distribution expenses, the number of advertisement copies to be distributed, etc., are automatically are displayed in real time.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a newspaper which is preferably used for selecting one or a plurality of distribution areas in which a distribution advertisement is desired to be distributed from a plurality of distribution areas which are divided into a predetermined area. It is related to a distribution area designation support facility for insertion advertisements.

[0002]

2. Description of the Related Art Conventionally, when a so-called insert advertisement in which a flyer or the like is inserted into a newspaper and distributed simultaneously is performed, as shown in FIG. (Hereinafter referred to as the ad client)) brings the insert to the newspaper insert company that oversees the predetermined area. At that time, the newspaper and the selected By designating one or more distribution areas for which distribution is desired, the insertion company distributes the insertion advertisement to each corresponding sales office of the designated newspaper company, and the insertion advertisement is sent from the sales office together with the newspaper. It is distributed to each household.

[0003] In order to apply for such an insert advertisement distribution, a division map that divides a predetermined area for each newspaper company, and a division table showing a charge, a distribution quantity, and the like when an advertisement is distributed to each distribution area. Are prepared in advance as paper materials, and the advertisement applicant, the advertising agency, and the like compare and examine these division maps and division tables to select a newspaper company and determine a distribution area.

[0004]

However, in such a case, it is extremely troublesome to select a newspaper company or a distribution area. In other words, since the method of dividing distribution areas and the costs related to distribution vary depending on the distribution areas, advertisement applicants and advertising agencies, etc. must compare these and calculate various conditions such as cost and number of distributions. . In particular, at advertising agencies and newspaper insertion companies, when a customer receives an advertisement distribution request, it is not possible to immediately select the most suitable one for the request, such as the cost or distribution area, which is a service bottleneck. I was

[0005]

SUMMARY OF THE INVENTION The present invention has been made to solve such problems at once, and displays a divided map divided into distribution areas on a screen by using a computer system. When a distribution area is selected while looking at the division map, the distribution cost, the number of copies to be distributed, and the like are automatically presented in real time.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A distribution area designating support system for a newspaper insertion advertisement according to the present invention is constructed using a computer system as shown in FIG. It is used when selecting one or more distribution areas from which distribution advertisements are desired to be distributed, and stores distribution information including at least the number of copies for each distribution area as distribution area data. Storage means 13; a divided map display means M4 for displaying a divided map of a predetermined area divided into the distribution areas on a screen; and a selection input for prompting a selection input of one or a plurality of distribution areas on the divided map. Means M6, and information presenting means M8 for automatically presenting at least the cost of distribution based on the distribution area data when the insert advertisement is distributed to the selected distribution area. And wherein the are.

In such a case, at the same time as selecting the distribution area, information necessary for determining the distribution area, such as the advertisement distribution cost and the number of advertisement distribution copies, is automatically presented.
Conventionally, it is possible to quickly and easily determine the distribution area of the insertion advertisement, which is extremely troublesome. In addition, the work can be performed visually while looking at the map, which is extremely convenient. Also, for a newspaper insertion company or an advertising agency, for example, even if a customer receives an abstract advertisement distribution request such as "I want to distribute advertisements north of XX street", the cost and distribution area etc. are immediately determined. It is possible to respond promptly and optimally to requests, such as being able to answer, and to improve services.

[0010] As an embodiment having the same function and effect, as shown in FIG. 2, in addition to the divided map display means M 4 and the like, a division table display means for displaying distribution information for each distribution area in a division table and displaying it on a screen. M5 is provided, and the selection input means M6 is
An identification display means M7 is provided for prompting the user to select one or more distribution areas on the division table, and displaying the selected distribution area so as to be distinguishable from other distribution areas on the division map. Things can be mentioned.

In such a case, not only the segment map but also the segment table are displayed on the screen, so that not only the usability is improved, but also the conventional paper method using the segment map and the segment table. And it is easy to introduce intuitively.

[0010] In addition, as shown in FIG. 3, a section map display means M4 and a section table display means M5 are provided, and the selection input means M6 is provided on either the section map or the section table. A mode in which selection input of one or a plurality of distribution areas is prompted may be considered.

In order to further improve the usability, it is preferable that the section table and the section map can be displayed simultaneously on the same screen.

In the case where the predetermined area is divided into a distribution area unique to each newspaper company, a newspaper company selecting means for selecting a newspaper company is provided. It is necessary to display on the screen a divided map that is divided for each distribution area of the selected newspaper company.

[0013] Further, in order to further simplify the work relating to the selection of the distribution area, the distribution area is divided into a unit distribution area that is the minimum unit for distributing the insertion advertisement, a medium distribution area including a group of unit distribution areas, As a large distribution area consisting of a group of medium distribution areas, it is preferable to provide a plurality of levels having different sizes, and to have a layer selecting means for selecting these layers.

The distribution area designation support equipment can be used in a stand-alone type computer system. However, it can be used by a plurality of advertisement requesters at the same time, or can be managed collectively by a newspaper insertion company. In order to obtain various secondary effects such as
The computer system preferably includes a terminal device connected via a communication network such as the Internet, and the screen is desirably attached to the terminal device.

[0015]

An embodiment of the present invention will be described below with reference to the drawings.

First, in this embodiment, an area controlled by a single newspaper insertion company is defined as a predetermined area, and a plurality of newspaper companies compete in this predetermined area. It is assumed that each unit distribution area has its own sales office.

Thus, as shown in FIG. 4, the distribution area designation support equipment in this embodiment includes a terminal device P1 provided on the advertisement client side and a terminal device P2 provided on the newspaper insertion company side. It is constructed by using a server SRV constituting a computer system, and is used when selecting one or a plurality of distribution areas where distribution of an insertion advertisement is desired.

First, a description will be given of a device configuration used for constructing this facility. The terminal devices P1, P2
Is a concept including a so-called personal computer, a facsimile machine, a telephone, and the like. These devices may be used in combination, but in the following description of the present embodiment, the terminal devices P1 and P2 are personal computers. The case of a computer will be described. The locations of these terminal devices P1 and P2 are not limited to domestic ones, but may be overseas.

As shown in FIGS. 4 and 5, the server SRV includes a control unit 11, an input / output interface 12, a storage unit 13, and the like. It is connected to the. The control unit 11 includes a CPU and the like, and performs control of each unit, data transfer, various calculations, temporary storage of data, and the like. The input / output interface 12 controls data input from the terminal devices P1 and P2 connected via the Internet NET and data output to the terminal devices P1 and P2. The storage means 13 stores various data and programs for realizing various functions which are the core of the distribution area designation support equipment. It does not matter whether the server SRV is provided centrally or dispersedly. The location of the server SRV is not limited to Japan and may be abroad.

Next, the data stored in the storage means 13 will be described in detail. As shown in FIG. 6, the storage means 13 stores at least distribution area data D1 and section map data D2.

The distribution area data D1 has a three-layer structure of unit distribution area data D11, middle distribution area data D12, and large distribution area data D13. Unit distribution area data D11
Contains the advertising distribution cost and number of distributions for each unit distribution area specified for each newspaper company, the name of the sales office, etc., and assigns a code number corresponding to each unit distribution area for each newspaper company. The code number can be used as a key. The medium distribution area data contains the distribution cost, number of distributions, area name, etc. for each medium distribution area consisting of a group of unit distribution areas, and a code number corresponding to each medium distribution area for each newspaper company. And the code number can be used as a key. Large distribution area data
It contains the distribution cost, number of distributions, area name, etc. for each large distribution area consisting of a group of medium distribution areas, assigns a code number corresponding to each large distribution area, and uses this code number as a key It is configured to be able to.

The segmented map data D2 is, for example, map single data D21 of a predetermined area stored in a bitmap format.
And division line data D22 for dividing into distribution areas. A plurality of division line data D22 are provided in association with these so that the division lines of the unit distribution area, the medium distribution area, and the large distribution area in each newspaper company can be displayed. By using the map single data D21 and the dividing line data D22, a divided map of a predetermined area divided into a desired distribution area can be displayed.

Next, the program stored in the storage means 13 will be described in detail. As shown in FIG. 6, the storage means 13 stores a program P1 for selecting a newspaper company, a program P2 for selecting a hierarchy, a program P3 for selecting an advertisement type, etc., a program P4 for displaying a segment map, and a program P for displaying a segment table.
5, at least a selection input program P6, an identification display program P7, and an information presentation program P8. The control means 11 and the like operate in accordance with each of these programs P1 to P8, and the newspaper company selecting means M
1, hierarchy selection means M2, advertisement type selection means M3, section map display means M4, section table display means M5, selection input means M
6. The functions as the identification display means M7 and the information presentation means M8 are realized. Therefore, the advertisement requester does not need to download these programs to his / her own terminal device P1.
This facility can be used using a general-purpose application such as a browser attached to. Note that these programs P1
Needless to say, it is possible to download P8, data D1, D2, etc. to the own terminal device P1 and use this facility.

More specifically, the newspaper selection means M1 displays selectable newspaper names stored in the storage means 13 in a window on the terminal screen, and selects one or a plurality of newspapers from these. This is to prompt for an input.

The layer selecting means M2 is for prompting the user to select and input which layer division map or division table is to be displayed from the unit distribution area, the medium distribution area, and the large distribution area. However, the hierarchy is switched by an enlargement / reduction button provided in the sectioned map display window.

The advertisement type etc. selecting means M3 displays on the terminal screen the size of the selectable advertisement and the kind of paper which are stored in advance in the storage means 13 on a terminal screen, and selects the type of advertisement from these. Is to be entered.

The segment map display means M4 uses the newspaper company selected by the newspaper company selecting means and the hierarchy selected by the hierarchy selecting means as parameters to display a corresponding segment map from the segment map data on the terminal device. A window is displayed on the screen.

The division table display means M5 uses the newspaper company selected by the newspaper company selection means and the hierarchy selected by the hierarchy selection means as parameters to obtain the code, name, distribution, and the like of each distribution area from the distribution area data. The number of copies and the like are classified and displayed in a window on the screen.

Although the division map and the division table are displayed in separate windows and displayed simultaneously on the same screen, they may be displayed in the same window, for example.

Each of the division maps and division tables displayed in association with the newspaper company or the hierarchy is displayed in a window, but a plurality of the newspaper companies or the hierarchy are simultaneously selected or added later. It is possible to simultaneously display a plurality of section maps and section tables on the same screen in a window.

The selection input means M6 prompts the user to select and input one or more desired distribution areas on the division map or the division table. Specifically, the pointer displayed on the screen is moved to a portion indicating the desired distribution area on the division table or the division map, and the mouse can be selected and input by clicking the mouse. In addition,
Deselection can be done by clicking the selected part again.

The identification display means M7 temporarily changes the color of the distribution area selected on the division table or the division map on both the division map and the division table so as to be distinguishable from other distribution areas. To display.

The information presenting means M8 displays distribution information including the total distribution cost when the insert advertisement is distributed to the selected distribution area on the window of the terminal device based on the distribution area data. The information presentation may be performed in the section map window or the section table window. In addition, the content shown in the information presentation window is configured to interlock with the section map display window and the section table display window in real time,
In this embodiment, each time a distribution area is selected or deselected, the content of the information presentation is rewritten to follow.

Further, in this embodiment, an automatic application means is provided. This automatic application means, for example, after selecting the desired date of advertisement distribution, by clicking the application button displayed on the screen, the data relating to the newspaper company and distribution area selected at that time will be Is transferred to a terminal provided in the system to automatically apply for advertisement distribution.

The method of using the above-configured equipment will be described below.

First, in order to use this facility, it is necessary to be registered as a registered advertisement requester. This can be done by telephone, mail or online by applying to the facility administrator.

Thus, the registered advertisement client is shown in FIG.
As shown in (1), the user logs in by inputting a password and ID to his / her terminal. Then, as shown in FIG. 8, an advertisement type etc. selection window W1 is displayed. Here, an advertisement title input field R11, an advertisement type selection field R12, and the like.
In addition, an advertisement desired date input field R13 is displayed, and the advertisement requester inputs the title of the advertisement, the size of the insert advertisement, the type of paper (for example, a thick postcard or a sticker), and whether or not the user wants to fold the advertisement. Select and enter the desired date of the advertisement. After that, the user clicks the OK button B1 at the lower right of the window.

Next, as shown in FIG. 9, a newspaper company display window W2 is displayed. When the advertisement client clicks the column of the newspaper company to be selected from the series of newspaper company display columns R1 and presses the OK button B2, as shown in FIG.
A section map display window W3 is displayed, which shows a section map in which a predetermined area controlled by one newspaper insertion company is divided into large distribution areas of the selected newspaper company. Note that the newspaper company display window W2 remains without being closed.

In the map display window W3, enlargement / reduction buttons B3 and B4 are provided. When the enlargement button B3 is pressed once, the scale of the map is enlarged and the divided map divided into the middle distribution area is displayed. Is displayed. When the enlargement button B3 is pressed once more, the scale of the map is further enlarged, and a divided map divided into unit distribution areas is displayed. Conversely, when the reduction button B4 is pressed, the scale of the divided map can be changed from the unit distribution area to the medium distribution area and the large distribution area. That is, the scales of the map and the sizes of the division ranges can be changed and displayed in three stages with the enlargement / reduction buttons B3 and B4. When the unit distribution area and the middle distribution area are displayed, the scroll button B5 appears at the right end and the lower end of the window.
, The sectioned map can be scrolled left, right, up and down. FIG. 11 shows a map display window W3 in the case of division into unit distribution areas.

On the other hand, a section table display window W4 showing a section table is automatically opened in parallel with the section map display window W3. As shown in the figure, this division table displays the code, number of copies, and, if necessary, sales office name for each distribution area shown on the division map. The contents are increased, decreased, or changed in conjunction with the enlargement or reduction.

Thereafter, the advertisement client moves the pointer PT into a desired distribution area on the section map and clicks it, or moves the pointer PT to a desired distribution area column on the section table and clicks on it. The distribution area you clicked is selected. The pointer PT is moved into the selected distribution area and clicked again to cancel the selection. As shown in FIG. 11, the selected distribution area changes color on the division map and the division table so that it can be easily distinguished from other areas. If it is desired to select another newspaper, the process returns to the newspaper selection window W2, where another newspaper is selected. Then, as shown in FIG. 12, the section map display window W3 'of the newspaper company and the section table display window W
4 ′ is opened so as to overlap the already opened windows W3 and W4.

When the selection is completed, an OK button B6 provided at the lower right of the section map display window W3 or the section table display window W4 is clicked.

Then, an information presentation window W5 is opened. In the information presentation window W5, as shown in FIG. 13, various information including the total charge when the advertisement is distributed in the selected distribution area is displayed in a table format. Then, an end button B provided in this information presentation window W5
Click 7 to exit this software.

On the other hand, when the application button B8 is clicked,
As shown in FIG. 14, an automatic application window W6 is displayed, and a confirmation button B9 for automatically applying is displayed.
If the user inputs the desired distribution date and clicks the confirm button B9, the data such as the newspaper company, the advertisement distribution area, the title of the advertisement, the desired distribution date and the type of advertisement are transmitted to the terminal P2 of the newspaper insertion company via the server SRV. The application is automatically submitted to the newspaper distribution company for advertising distribution.

As described above, according to the present embodiment, the information necessary for determining the distribution area, such as the advertisement distribution cost and the number of advertisement distribution copies, is automatically presented at the same time as the distribution area is selected. Conventionally, it is possible to quickly and easily determine the distribution area of the insertion advertisement, which is extremely troublesome. In addition, the work can be performed visually while looking at the map, which is extremely convenient.

In particular, in this embodiment, since the automatic application means can automatically apply for the advertisement distribution to the newspaper insertion company online, it is easier to use for the advertisement requester, and the advertisement distribution application can also be performed by the newspaper insertion company. Since it can be handled as electronic data, it is possible to improve workability related to management, use, search, and the like.

The present invention is not limited to the above embodiment. For example, the section table display means may not be provided.
That is, only the divided map is displayed on the screen, and the distribution price information may be presented by selecting the distribution area only on the divided map. Further, in the above embodiment, the distribution area can be selected from either the division map or the division table. However, the distribution area may be selected from only the division table or only the division map. Although the distribution area has a three-layer structure of large, medium, and small, it may be further divided. In addition, in the above embodiment, the range of the predetermined area is set to the area controlled by a single newspaper insertion company. However, for example, the predetermined area may be expanded to all over Japan. In this case, an area controlled by each newspaper insertion company may be set as a large distribution area.

In addition, for example, for a supermarket or a store that requests the insert advertisement regularly or many times, the conditions for applying the insert advertisement in the past, that is, the distribution area, newspaper company, etc., selected in the past, are used. It is also conceivable to provide a result display means for displaying a list of distribution information on a screen.
Then, the past conditions can be selected, or a slight arrangement can be added to the selected conditions, and after setting new conditions, the automatic application means can be configured to apply for an advertisement. Is also good. This makes it possible to easily determine the advertisement distribution without having to select a newspaper company or distribution area each time.

In other words, the re-confirmation means returns to the terminal of the advertisement requester by e-mail or the like, and the automatic application means returns a confirmation signal indicating that the application for the advertisement has been made to the newspaper insertion company. Alternatively, it is also conceivable to provide an automatic payment means for performing automatic payment after applying for an advertisement distribution.

In addition, the present invention is not limited to the illustrated example described above, and various changes can be made without departing from the gist of the present invention.

[0051]

As described in detail above, according to the present invention,
At the same time as selecting the distribution area, the information necessary for determining the distribution area, such as the advertisement distribution cost and the number of advertisement distribution copies, is automatically presented, so the selection of the distribution area for the insertion advertisement that was extremely troublesome conventionally was decided. Can be done quickly and easily.
In addition, the work can be performed visually while looking at the map, which is extremely convenient. Especially for advertising agencies, etc., even if they receive an abstract advertisement distribution request such as "I want to distribute advertisements north of XX street" from a customer, I can immediately reply to the request such as cost and distribution area etc. Quick and optimal response is possible,
Service can be improved.

In addition to the division map display means, a division table display means for displaying at least the distribution price for each distribution area in a division table and displaying it on a screen is provided, and one or more selection input means are provided on this division table. A mode in which identification display means for displaying the selected distribution area so as to be distinguishable from other distribution areas on the division map is provided, and a division map display means. A division table display means is provided, and if the selection input means prompts the selection input of one or a plurality of distribution areas on either the division map or the division table, the division map is displayed. Not only is the division table displayed on the screen, it is more convenient to use, and the conventional paper methods and classifications that used the division map and the division table as materials for selection. It becomes a thing that was, and that sensuously easy introduction.

If the division table and the division map can be displayed simultaneously on the same screen, the selection operation can be performed while viewing both of them at the same time, so that the usability can be further improved.

In the case where the predetermined area is divided into a distribution area unique to each newspaper company, a newspaper company selection means for selecting a newspaper company is provided, and It is indispensable to display on the screen a divided map that is divided for each distribution area of the newspaper company
It will be more realistic.

Further, the distribution areas are different in size, such as a unit distribution area which is the minimum unit for distributing an insertion advertisement, a medium distribution area comprising a group of unit distribution areas, and a large distribution area comprising a group of medium distribution areas. Leave it in multiple stages,
Providing a hierarchy selecting means for enabling selection of these hierarchies makes it possible to further simplify the work relating to distribution area selection.

If the computer system includes a terminal device connected via a communication network such as the Internet, and the screen is attached to the terminal device, a plurality of advertisement requesters can use the screen at the same time. For example, various secondary effects can be obtained, such as enabling the data management in a newspaper insertion company.

[Brief description of the drawings]

FIG. 1 is a diagram corresponding to claims of the invention according to claim 1;

FIG. 2 is a diagram corresponding to claims of the invention according to claim 2;

FIG. 3 is a diagram corresponding to claims of the invention according to claim 3;

FIG. 4 is a schematic configuration diagram showing an overall configuration in one embodiment of the present invention.

FIG. 5 is a schematic structural view showing the internal structure of the server in the embodiment.

FIG. 6 is an exemplary diagram showing contents of a storage device in the embodiment.

FIG. 7 is a screen explanatory view showing a login screen in the embodiment.

FIG. 8 is an explanatory view of a screen showing an advertisement type etc. selection window in the embodiment.

FIG. 9 is a screen explanatory view showing a newspaper selection window in the embodiment.

FIG. 10 is a screen explanatory view showing a section map display window and a section table display window in the embodiment.

FIG. 11 is a screen explanatory view showing a section map display window and a section table display window in the embodiment.

FIG. 12 is a screen explanatory view showing a section map display window and a section table display window in the embodiment.

FIG. 13 is a screen explanatory view showing an information presentation window in the embodiment.

FIG. 14 is a screen explanatory view showing an automatic application window in the embodiment.

FIG. 15 is an explanatory diagram of a flow of advertisement application and distribution when a conventional newspaper insert advertisement is made.

[Explanation of symbols]

 P1 terminal equipment 13 storage means M4 section map display means M5 section table display means M6 selection input means M7 identification display means M8 information presentation means

Claims (8)

[Claims] 1. A distribution system constructed using a computer system and used to select one or a plurality of distribution areas for which an insertion advertisement is desired to be distributed from a plurality of distribution areas divided into a predetermined area. Storage means for storing distribution information including at least the number of copies for each distribution area as distribution area data; and a division map display for displaying a division map of a predetermined area divided into the distribution areas on a screen. Means, on this sectioned map, selection input means for prompting selection of one or more distribution areas, and at least the cost of distribution when distributing the insert advertisement to the selected distribution area is included in the distribution area data. And information presenting means for automatically presenting information on the basis of the information. 2. A distribution system constructed using a computer system and used to select one or a plurality of distribution areas in which a distribution advertisement is desired to be distributed from among a plurality of distribution areas divided into a predetermined area. Storage means for storing distribution information including at least the number of copies for each distribution area as distribution area data; and, based on the distribution area data, a part or all of the distribution information for each distribution area. A division table display means for displaying a division table on a screen; a selection input means for prompting a selection input of one or a plurality of distribution areas on the division table; and a division map of a predetermined area divided into the distribution areas on a screen. Means for displaying a divided map, identification display means for displaying the selected distribution area so as to be distinguishable from other distribution areas on the divided map, and inserting an insertion advertisement in the selected distribution area. In the case of fabrics, the cost of at least distribution, newspaper advertising inserts distribution zoning support equipment, characterized by comprising an information presenting means for automatically presented on the basis of the distribution zone data. 3. A distribution system constructed using a computer system and used for selecting one or a plurality of distribution areas where distribution of an insert advertisement is desired from each distribution area divided into a plurality of predetermined areas. Storage means for storing distribution information including at least the number of copies for each distribution area as distribution area data; and, based on the distribution area data, a part or all of the distribution information for each distribution area. A division table display means for displaying a division table on a screen, a division map display means for displaying a division map of a predetermined area divided into the distribution area on a screen, and either one of the division map or the division table In the above, selection input means for prompting the selection input of one or more distribution areas, and identification display means for displaying the selected distribution area so as to be distinguishable from other distribution areas on the division map Information distribution means for automatically presenting distribution information including a distribution price when the insertion advertisement is distributed to the selected distribution area based on the distribution area data, wherein the distribution of the newspaper insertion advertisement is characterized by the following: Area designation support equipment. 4. The distribution area designation support equipment for a newspaper insertion advertisement according to claim 2, wherein the division table and the division map can be simultaneously displayed on the same screen. 5. In the case where the predetermined area is divided into a distribution area unique to each newspaper company, a newspaper company selecting means for selecting a newspaper company is provided, and the divided map display means is selected. 5. The distribution area designation support equipment for a newspaper insert advertisement according to claim 1, wherein a divided map divided for each distribution area of the newspaper company is displayed on a screen. 6. The distribution areas are different in size, such as a unit distribution area which is the minimum unit for distributing an insertion advertisement, a medium distribution area comprising a group of unit distribution areas, and a large distribution area comprising a group of medium distribution areas. 6. The distribution area designation support equipment for a newspaper insertion advertisement according to claim 1, further comprising a hierarchy selecting means for selecting a plurality of hierarchies and selecting these hierarchies. 7. A distribution area designation support facility for a newspaper insertion advertisement according to claim 1, further comprising a result display means for displaying distribution information relating to a distribution area, a newspaper company, etc., selected in the past by the same person on a screen. . 8. A distribution area for a newspaper insertion advertisement according to claim 1, further comprising a terminal device connected to the computer system via a communication network, wherein the screen is attached to the terminal device. Designated support equipment.