JP2008090440A - Trade area management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a trade area management system for enabling a customer to browse a trade area diagram, and for enabling a newspaper insertion advertisement agent to achieve the standardization of materials relating to a trade area, an inquiry relating to the trade area from the customer and the power saving of a corresponding task to a resource claim. <P>SOLUTION: This trade area management system includes a trade area management server 2 and a web server 3, and the web server 3 is provided with: an authentication database; a scale database; a display coordinate database; a means for allowing or refusing the log-in of a customer PC(customer terminal) 5 to a browsing site; a means for extracting the scale of default and the display coordinates of default corresponding to ID and password; a means for transferring a department selection menu 27 or a store selection menu 25 to the customer PC5; a means for transferring a portion of a base map 32 to the customer PC5; and a means for generating a trade area diagram 51 by discriminating a trade area 54 on a newspaper delivery area diagram 53, and for transferring a portion of the generated trade area diagram 51 to the customer PC5. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  According to the present invention, a newspaper insert advertising agency that accepts a newspaper insert advertisement from a customer can collectively manage a trade area of each store of the customer, and a customer who orders a newspaper insert advertisement indicates an advertisement flyer distribution area of each store. The present invention relates to a business area management system capable of browsing a business area map and the like.

Conventional technologies in this type of field include
A means for establishing on the Internet a flyer information homepage that provides information on the contents of advertisements posted in advertisement flyers for newspaper inserts;
Means for displaying area maps such as prefecture units;
Means for selecting a desired region from a plurality of regions on the displayed area map;
Means for displaying a flyer headline with a brief description of the advertiser name and advertisement content based on the selected region;
Means for selecting a desired headline from a plurality of headlines on the displayed flyer headline column;
Means for displaying the advertiser's advertising flyer based on the selected headline,
2. Description of the Related Art A flyer information providing system using the Internet (see, for example, Patent Document 1) characterized by including
JP 2002-15202 A (Claim 3, FIG. 4, FIG. 5 etc.)

  Here, the advertising flyers distributed through newspaper inserts are delivered to the home together with the newspaper, and the home to which it is delivered has become a reference for shopping. An advertising medium. This advertisement flyer is also an area medium that can be distributed by finely specifying the media newspaper into which it is folded and the date / region / number of copies to be folded into the media newspaper for each newspaper newspaper store. For this reason, newspaper insert advertisements are often used for sales promotion in stores and the like.

  The industry that occupies nearly 50% of the volume of newspaper inserts is distribution retailing. If other industries that have stores such as service industries are included, newspaper insert advertisements related to “stores” account for a majority of the total volume of advertisements. is occupying.

  In recent years, leading retailers, which are the main players of newspaper insert advertising, have been accelerating the expansion of multiple stores by chaining, and the number of companies chained nationwide is more than several hundred stores. ing. On the other hand, in the department that operates and manages newspaper inserts of companies with many stores, the number of stores may increase as the number of stores increases, and conversely, it may be reduced to reduce management costs. Is in the situation.

  Media newspapers in which advertisement leaflets are inserted include so-called national newspapers, local newspapers that exist in each prefecture, and block papers that span a plurality of prefectures. The number of such media newspapers is more than 60, only the main ones. Furthermore, the total number of newspaper dealers that deliver media newspapers is about 30,000, and the newspaper delivery area of each newspaper dealer is different for each newspaper company. For this reason, when a store of a company that is developing multiple stores conducts a newspaper insert advertisement in the store visit area (trade area) of the store, the newspaper delivery area diagram of the media newspaper that is popular in the store's location area and each It is necessary to obtain a list of newspaper delivery numbers from newspaper outlets from newspaper insert advertising agencies and refer to those materials to set and manage the newspaper newspaper outlets of media newspapers and advertisement flyers to be distributed. is there.

  However, in a company with many stores, as the number of stores increases and the store network expands, the amount of materials related to the operation of newspaper inserts becomes enormous. There is a problem that it becomes impossible to manage newspaper insert advertisements.

  In addition, among newspaper insert advertising agencies that accept newspaper insert advertisements from customers such as the companies mentioned above and arrange newspaper insert advertisements, it is possible to insert newspaper delivery area diagrams and advertisement leaflets of each media newspaper in the country There are only a few places in the industry that have data on the number of newspaper deliveries of various media newspapers, and the reality is that there are many places where the data cannot be updated and managed. Therefore, for a newspaper insert advertising agency, as shown in FIG. 12, management of materials related to setting and management of the trade area (advertisement flyer distribution area) of each customer's store expanded in a wide area, and the trade area from the customer Responding to inquiries and creating materials each time a customer requests materials related to a trade area is a heavy burden.

  Further, the flyer information providing system using the Internet displays advertisement contents posted on an advertisement flyer or an image of an advertisement flyer paper, and solves the problems related to the operation and management of newspaper insert advertisements as described above. Not trying.

  The present invention has been made in view of the above circumstances and problems, and for customers who order newspaper insert advertisements, while being able to view a trade area map showing the distribution area of advertisement flyers for each store, For newspaper insert advertising agencies that accept newspaper insert advertisements from the company, provide a trade area management system that can standardize materials related to the trade area and save labor in dealing with inquiries and requests for materials related to trade areas from customers. Objective.

  The invention of claim 1 for achieving the above object comprises a plurality of base maps having different scales, a plurality of newspaper delivery area diagrams, a plurality of trade area names, display ranges, a plurality of department selection menus, and a plurality of store selection menus. A business area management server having means for storing the basic information including, means for transferring the stored basic information to the outside, means for receiving the transferred basic information, and means for storing the received basic information A web area management system, wherein the web server associates and stores a customer ID and password, and associates the customer ID and password with a default scale. A scale database for storage, a display coordinate database for storing customer IDs and passwords, and default display coordinates in association with each other; Means for collating ID and password input by operation unit of customer terminal accessing web server via network with said authentication database and permitting or rejecting login of said customer terminal to browsing site on said web server And when the log-in of the customer terminal is permitted and the input ID and password are the store ID and password, the scale database and the display coordinate database are searched, and the default corresponding to the input ID and password Means for extracting the scale and default display coordinates respectively, and when the customer terminal login is permitted and the input ID and password are the IDs and passwords of departments to which a plurality of stores belong, the display of the customer terminal Entered ID and Based on the password, when the stored department selection menu or store selection menu is transferred to the customer terminal, and the department name on the transferred department selection menu is selected by the operation unit of the customer terminal, Means for transferring the stored department selection menu or store selection menu to the customer terminal based on the selected department name as displayed by the display section of the customer terminal, and the store on the transferred store selection menu Means for searching the scale database and the display coordinate database when a name is selected by the operation unit of the customer terminal, and extracting a default scale and a default display coordinate corresponding to the input ID and password; , The extracted default scale and default display as displayed by the display unit of the customer terminal Based on the coordinates and the display range in the stored basic information, the scale and the display coordinates are determined by means for transferring a part of the base map in the stored basic information to the customer terminal and the operation unit of the customer terminal. A base map in the stored basic information based on the input scale and display coordinates and the display range in the stored basic information so as to be displayed by the display unit of the customer terminal when input. In the basic information stored based on the inputted trade area name when the trade area name, scale, and display coordinates are inputted by the means for transferring a part of the information to the customer terminal and the operation unit of the customer terminal. A trade area map is generated by differentiating the trade areas on the newspaper delivery area map of the customer, and the scale and display coordinates that have been input are stored and stored so as to be displayed superimposed on the base map by the display unit of the customer terminal. Based on the display range in the basic information is a part of the generated commercial area diagram that and means for transferring to the customer terminal.

  In the invention of claim 2, the basic information includes a plurality of newspaper delivery area diagram names, a plurality of newspaper dealer names, and the number of newspaper delivery copies of each newspaper dealer, and the web server includes an operation unit of the customer terminal. When a newspaper delivery area diagram name, scale, display coordinates, and a newspaper delivery area diagram display instruction are input by the above, the display unit of the customer terminal displays it superimposed on the base map and the trade area diagram. As described above, based on the inputted newspaper delivery area diagram name, scale and display coordinates, and the display range in the stored basic information, a part of the newspaper delivery area diagram in the stored basic information is converted into the customer. When a message delivery area diagram name, scale, display coordinates, and a display instruction of a newspaper delivery area diagram and a newspaper store name are input by the means for transferring to the terminal and the operation unit of the customer terminal, the customer terminal Based on the inputted newspaper delivery area diagram name, scale and display coordinates, and the display range in the stored basic information so as to be displayed on the base map and the trade area map by the display unit of Means for transferring a part of the newspaper delivery area diagram and the newspaper dealer name in the stored basic information to the customer terminal, and the newspaper delivery area diagram name, scale, display coordinates, and the operation part of the customer terminal, and When a display instruction of a newspaper delivery area diagram, a newspaper dealer name, and the number of newspaper delivery copies is input, an input is made so that the display is superimposed on the base map and the trade area map by the display unit of the customer terminal. Based on the stored newspaper delivery area diagram name, scale and display coordinates, and the display range in the stored basic information, a part of the newspaper delivery area diagram in the stored basic information, the newspaper dealer name, and It means for transferring 聞配 us copies to the customer terminal, in which with a.

  In the invention of claim 3, the basic information includes a plurality of store names, a plurality of newspaper store names, the number of newspaper delivery copies of each newspaper store, and the number of advertisement leaflets distributed at each newspaper store, and the web server includes When a distribution schedule display instruction and a trade area name are input by the operation unit of the customer terminal, a plurality of store names and a plurality of newspaper sales store names in the stored basic information based on the input business area name A distribution schedule comprising the number of newspaper delivery copies of each newspaper dealer and the number of advertisement leaflets distributed of each newspaper dealer, and the created distribution schedule is displayed on the display unit of the customer terminal. Means for transferring to the customer terminal are provided.

  According to a fourth aspect of the present invention, the basic information includes a plurality of market diagrams and a plurality of market diagram names, and the web server is input with a market diagram name, a scale, and display coordinates by an operation unit of the customer terminal. In the input market diagram name, scale, display coordinates, and stored basic information so that the display unit of the customer terminal is superimposed on the base map and the trade area map And a means for transferring a part of the market chart in the stored basic information to the customer terminal on the basis of the display range.

  In the invention of claim 5, the basic information includes a plurality of reference object marks, a plurality of reference object mark names, and position coordinates of each reference object, and the web server is referred to by the operation unit of the customer terminal. When the mark name is input, the reference name of the reference object that has been input and the basic information stored so as to be displayed on the base map and the trade area map by the display unit of the customer terminal. Means for transferring the reference object mark in the stored basic information to the customer terminal based on the display range inside and the position coordinates of the reference object included therein.

  The invention of claim 6 includes the reference object information of each reference object in the basic information, and the web server, when the reference object mark on the base map is selected by the operation unit of the customer terminal, Means for transferring the reference object information in the stored basic information to the customer terminal based on the selected reference object mark so as to be displayed by the display unit of the customer terminal.

  According to the invention of claim 1, for a customer, a desired trade area map can be browsed, while for a newspaper insert advertising agent who is a trade area manager, standardization of data relating to the trade area, and inquiries / requests for material relating to the trade area from the customer Labor-saving work can be achieved.

  According to the second aspect of the present invention, it is possible for a customer to easily browse basic materials for planning the implementation of a newspaper insert advertisement. In addition, if you manage the newspaper delivery area diagram, newspaper dealer name, and the history of the number of newspaper delivery copies by consolidating newspaper dealers, revising the number of newspaper delivery, etc., you can specify the date of the past by specifying an arbitrary date. You can browse the materials.

  According to invention of Claim 3, the implementation condition of the newspaper insert advertisement regarding a shop can be confirmed easily. In addition, if you manage the update history of newspaper dealer names, newspaper delivery copies, and advertisement flyer distribution copies due to the consolidation of newspaper dealers, revision of the number of newspaper deliveries, etc., you can specify newspaper inserts by specifying any date. The past implementation status of can be confirmed.

  According to the invention of claim 4, it is possible to easily carry out planning of sales promotion / sales floor creation, verification of consistency between customer member's usage area and trade area, etc. after grasping the spread and regional characteristics of the trade area. it can.

  According to the invention of claim 5, it is easy to grasp the customer's store position, the competitor's store position, the positional relationship between the customer's store and the competitor's store, the location of the store visit signboard, the location of the planned store opening location, and the like.

  According to the invention of claim 6, it is easy for the customer to grasp the appearance of the reference object, the store outline, the guidance content, the real estate contract outline, and the like.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
As shown in FIG. 1, the trade area management system 1 according to the present embodiment includes a trade area management server 2 and a web server 3 as main components.

  The trade area management server 2 and the web server 3 are provided on a business area manager side internal LAN (local area network) 11. Here, the trade area manager refers to a newspaper insert advertising company that receives a newspaper insert advertisement from a customer. Further, the trade area refers to at least one newspaper delivery area in which a store advertisement flyer is distributed by newspaper insert advertisement.

  A trade area management client PC (personal computer) 4 is also provided on the in-house LAN 11 on the trade area manager side. The number of trade area management client PCs 4 is not limited to one and may be two or more.

  The in-house LAN 11 on the trade area manager side is connected to the Internet (network) 13 via a router 12. The trade area management system 1 is connected to the router 12 via the firewall 14. A business area management server 2 and a business area management client PC 4 are connected to the firewall 14 via a hub 15, and a web server 3 is connected to the firewall 14 via a hub 16 as a DMZ (de-militarized zone). Yes. Therefore, the trade area management client PC 4 can access the trade area management server 2, and the trade area management server 2 and the trade area management client PC 4 can access the web server 3 via the firewall 14. The trade area management server 2, the web server 3, and the trade area management client PC 4 may be provided on a network other than the business area manager side in-house LAN 11.

  Further, a newspaper insert advertisement ordering system 18 and a GIS (geographic information system) 19 are connected to the hub 15 via the hub 17. For this reason, the trade area management client PC 4 can also access the newspaper insert advertisement ordering system 18 and the GIS 19.

  A customer-side in-house LAN 20 is also connected to the Internet 13. On the customer-side in-house LAN 20, for example, a customer PC (customer terminal) 5 of a store, a customer PC (customer terminal) 5 of a regional business department (department) to which a plurality of stores belong, and a plurality of regional business departments belong. The customer PC (customer terminal) 5 of the head office (department) to which a plurality of stores belong is provided. Therefore, the customer PC 5 can access the web server 3 via the Internet 13.

  The department to which a plurality of customer stores belong is not limited to the regional business division or the headquarters, but may be an organization other than those. The number of customer PCs 5 is not limited to three, and may be one, two, or four or more. The number of customers having at least one customer PC 5 is not limited to one company, and may be two or more companies. Therefore, the web server 3 may be configured to allow simultaneous access by a plurality of customer PCs 5 for a plurality of customers.

  The customer PC 5 may be provided on a network other than the customer-side in-house LAN 20 or may not be provided on the network. When the customer PC 5 is not provided on the network, the customer PC 5 installed in a place other than a store, a department to which a plurality of stores belong (for example, a customer employee's home), or a mobile customer who can access a public wireless LAN or the like What is necessary is just to make it the environment which can be connected to the internet 13 as PC5. In any case, a web browser or the like that can browse information on the browsing site on the web server 3 may be installed in the customer PC 5. As the web browser, in addition to “Internet Explorer (trade name, manufactured by Microsoft Corporation)”, various conventionally known ones can be used.

  On the other hand, for customers who do not allow connection via the Internet 13 from the viewpoint of security, a dedicated Web server 3 is separately provided in the trade area management system 1 and the dedicated web server 3 and the customer-side internal LAN 20 are dedicated. An intranet configuration in which a line or a private network line is connected may be used.

  Furthermore, the customer terminal is not limited to a PC (personal computer), but is a personal digital assistant (PDA), a mobile phone, a personal handy phone system (PHS), a mobile information terminal with a built-in PHS, or the like. Also good. The trade area management client PC 4 may also be a mobile information terminal as a trade area manager terminal, a mobile phone, a PHS, a mobile information terminal with built-in PHS, or the like.

  The storage unit of the trade area management server 2 includes a plurality of base maps having different scales, a plurality of newspaper delivery area diagrams, a plurality of trade area names, display ranges, a plurality of department selection menus, a plurality of store selection menus, and a plurality of newspaper delivery areas. Figure name, name of multiple newspaper dealers, number of newspapers delivered by each newspaper dealer, multiple shop names, name of multiple newspaper dealers, number of newspapers delivered by each newspaper dealer, number of advertisement leaflets distributed by each newspaper dealer, multiple Stored are a market diagram, a plurality of market diagram names, a plurality of reference object marks, a plurality of reference object mark names, position coordinates of each reference object, and basic information including reference object information of each reference object.

  The basic information on the storage unit of the trade area management server 2 is transferred to the web server 3 by the transfer part of the trade area management server 2. The transferred basic information is received by the receiving unit of the web server 3. The received basic information is stored in the storage unit of the web server 3.

  The storage unit of the web server 3 also stores an authentication database, a scale database, a display coordinate database, and the like.

  The authentication database stores customer IDs and passwords in association with each other. The ID and password are issued for each customer store or department. In order for a customer's store or department to use the browsing service of the trade area management system 1, an application for registration of a viewing member must be made in advance to the trade area manager, and an ID and password issued exclusively for the shop or department Just keep it.

  Further, as will be described later, the ID and password are those that the transfer unit of the web server 3 transfers to the customer PC 5 when the login of the customer PC 5 to the browsing site on the web server 3 is permitted. The browsing authority is set by using the browsing page on the browsing site, the store selection menu, or the department selection menu according to the ID and password input by the operation unit. The viewing authority is not limited to the three levels of the store, the regional business department, and the headquarters. There may be four or more layers.

  The scale database stores the customer ID and password in association with the default scale. The display coordinate database stores the customer ID and password in association with the default display coordinates.

  Appropriate data included in the basic information on the storage unit of the trade area management server 3 and the authentication database, scale database, display coordinate database, etc. on the storage unit of the web server 3 are controlled by the operation unit of the trade area management client PC 4. Can be updated. At this time, as shown in FIG. 1, the trade area management client PC 4 can use data taken in from the storage unit of the newspaper insert advertisement ordering system 18 or the storage unit of the GIS 19 and processed as necessary. The updated basic information is transferred to the web server 3 by the transfer unit of the trade area management server 2. The updated basic information that has been transferred is received by the receiving unit of the web server 3. The received updated basic information is stored in the storage unit of the web server 3.

  Next, a processing example in the browsing service of the trade area management system 1 will be described based on the flowcharts shown in FIGS. This process is performed according to an instruction issued by the control unit of the web server 3 in response to an operation by the operation unit of the customer PC 5. Moreover, the process enclosed with the dotted line in FIGS. 2-4 has shown the thing by the operation part of customer PC5.

  In this process, when the customer PC 5 accesses the browsing site on the web server 3 via the Internet 13 (step S1), the top page 21 on the browsing site is transferred to the customer PC 5 (step S2). As shown in FIG. 5, the transferred top page 21 is displayed on the display unit of the customer PC 5.

  By entering the ID and password in the ID (user name) input field 22 and password input field 23 on the displayed top page 21 and clicking the transfer button (for example, “Next” button) 24, the customer PC 5 When the ID and password are input by the operation unit (step S3), the input ID and password are checked against the authentication database (step S4), and the login of the customer PC 5 to the browsing site is permitted or denied (step S5). ).

  When the login of the customer PC 5 is rejected (NO in step S5), the process returns to step S2. On the other hand, when the customer PC 5 is permitted to log in (YES in step S5) and the input ID and password are the ID and password of the store (eg, “Itami store”) (YES in step S6), the scale database and display The coordinate database is searched, and a default scale (for example, “1/25000”) and a default display coordinate (for example, a position coordinate of “Itami store”) corresponding to the input ID and password are extracted (step S7). .

  Login of customer PC 5 is permitted (YES in step S5), and the input ID and password are not store IDs and passwords (NO in step S6). If it is the ID and password of “area business department”) (YES in step S8), the store selection on the storage unit (hereinafter simply referred to as “storage unit”) of the web server 3 based on the input ID and password. The menu is transferred to the customer PC 5 (step S9). As shown in FIG. 6, the transferred store selection menu 25 is displayed on the display unit of the customer PC 5.

  When the store name (for example, “Itami store”) 26 on the displayed store selection menu 25 is selected by the operation unit of the customer PC 5 (step S10), the process proceeds to step S7.

  The store name 26 on the store selection menu 25 is not limited to the name of each store belonging to the regional division, but “all stores” as shown in FIG. It may be.

  When the customer PC 5 is permitted to log in (YES in step S5), and the input ID and password are not the store ID and password (NO in step S6), and are not the regional division ID and password (step S8). NO), that is, in the case of, for example, the headquarters ID and password to which a plurality of regional business divisions belong, the department selection menu on the storage unit is transferred to the customer PC based on the input ID and password (step S11). ). As shown in FIG. 7, the transferred department selection menu 27 is displayed on the display unit of the customer PC 5.

  When the regional division name (for example, “Kansai area”) 28 on the displayed department selection menu 27 is selected by the operation unit of the customer PC 5 (step S12), the storage unit is based on the selected regional division name. After the upper store selection menu 25 is transferred to the customer PC (step S13), the process proceeds to step S10.

  The regional division name 28 on the department selection menu 27 is not limited to the name of each regional division belonging to the headquarters, and may be “all stores” or the like meaning all stores belonging to the headquarters. . In addition, when a plurality of lower-level departments belong to the department of the selected department name, the department selection menu 27 on the storage unit is transferred based on the selected department name, and the same processing as described above is performed. Repeated.

  If the entered ID and password are the store ID and password, the selected ID and password are selected based on the entered ID and password if the entered ID and password are the local business division or headquarters ID and password. Based on the store name 26, the browsing page 31 on the browsing site is transferred to the customer PC 5, respectively, and based on the extracted default scale and default display coordinates, and the display range on the storage unit, the storage unit A part of the upper base map is transferred to the customer PC 5 (step S14).

  At this time, if there is a base map of the same scale as the default scale on the storage unit, a part of the base map of the scale is transferred. On the other hand, if there is no base map of the same scale as the default scale on the storage unit, the base map of the scale closest to the default scale is enlarged or reduced to the default scale, and a part of it is transferred. .

  As shown in FIG. 8, the transferred browsing page 31 is displayed on the display unit of the customer PC 5. The transferred base map 32 is displayed in the map window 33 of the browsing page 31 so that the default display coordinates are located at the center of the map window 33, for example.

  The display coordinates are not limited to the store position coordinates, and may be coordinates near the center of the area controlled by the department.

  The base map 32 can be enlarged, reduced, or moved (step S15) as necessary.

  When the base map 32 is enlarged or reduced, by clicking the desired scale button 34 among the plurality of scale buttons 34 on the displayed browsing page 31, the scale after the change by the operation unit of the customer PC 5 and its time point Display coordinates are input.

  When the base map 32 is moved, a desired one of the movement buttons 35 in, for example, eight directions (east direction, west direction, south direction, north direction, northeast direction, southeast direction, northwest direction, southwest direction) on the browsing page 31 is displayed. By clicking the move button 35 or by clicking an arbitrary point on the base map 32 in the map window 33 in the move mode, the scale and the display coordinates after the change are input by the operation unit of the customer PC 5. The

  Each moving button 35 is set with a moving amount of display coordinates. When an arbitrary point is clicked, the position coordinates of that point are set as the display coordinates after the change. On the browsing page 31, a mode switching button 36 that can be switched by clicking between the movement mode and the reference mode is provided. When the base map 32 is moved by clicking an arbitrary point, if the reference mode is set, the mode may be switched to the movement mode by clicking the mode switching button 36. Note that the movement mode is desirable as the default mode.

  Next, a part of the base map on the storage unit is transferred to the customer PC 5 based on the input scale and display coordinates and the display range on the storage unit.

  At this time, if there is a base map of the same scale as the input scale on the storage unit, a part of the base map of the scale is transferred. On the other hand, if there is no base map of the same scale as the input scale, the base map of the scale closest to the input scale is enlarged or scaled to the input scale and a part of it is transferred. .

  The transferred base map 32 is displayed in the map window 33 of the browsing page 31 so that the input display coordinates are located at the center of the map window 33, for example.

  The trade area name can be searched (step S16) as necessary. When searching for trade area names, as shown in FIG. 9, for example, at least one of a period, a media newspaper name, a store name, etc. is designated in the basic trade area column 37 on the browsing page 31, Is clicked, a search condition (for example, “A newspaper” as a media newspaper name) is input by the operation unit of the customer PC 5.

  Next, the trade area name on the storage unit is transferred to the customer PC 5 based on the input search condition. The transferred trade area name 39 is displayed or displayed in a list in the basic trade area field 37 by the display unit of the customer PC 5.

  Examples of the trade area name 39 include “date (for example,“ 20060428 ”) _ sale title (for example,“ standard version ”) _ store name (for example,“ Itami store ”) _ media newspaper name (for example,“ A newspaper ”). . The date may be the date of storage of various data including the trade area name 39 in addition to the date of the newspaper insert advertisement. If the trade area name 39 is not searched, a plurality of trade area names 39 may be stored in the basic trade area column 37 in advance.

  The destination trade area column 40 and the other trade area column 41 on the browsing page 31 may be configured in the same manner as the basic trade area column 37. The target trade area column 40 can be used when the store uses different trade areas according to purposes. For example, if a general supermarket stores food on its own advertising flyer, the area where the store can be visited on foot or by bicycle is the trade area, while if clothing, furniture or home appliances are posted, If you expand the trade area to the area where you can visit, you can use different trade areas according to the purpose. Similarly, it is possible to use different trade areas between weekdays and weekends, and use different trade areas between regular sales and large sales such as anniversary and Christmas.

  In the target trade area column 40 and the other trade area field 41, the search function as described above may not be provided. If there is no search function in the destination trade area column 40 or the other trade area column 41, a plurality of trade area names 39 may be stored in the target trade area column 40 or the other trade area column 41 in advance. In this case, the basic trade area column 37 having a search function and the target trade area field 40 and the other trade area fields 41 having no search function can be selectively used depending on the presence or absence of the search function.

  As shown in FIG. 10, by designating a desired trade area name (for example, “20060428_Itami store_A newspaper”) 39 and clicking the display update button 42 on the browse page 31, the trade area is operated by the operation unit of the customer PC 5. When the name 39, the scale (for example, “1/25000”), and the display coordinates are input (step S17), the trade area on the newspaper delivery area diagram stored in the storage unit is based on the input trade area name 39. A differentiated trade area map is generated (step S18).

  Next, a part of the generated trade area map is transferred to the customer PC based on the input scale and display coordinates and the display range on the storage unit (step S19).

  At this time, if the scale of the trade area map is the same as the input scale, a part of the trade area map is transferred with the scale reduced. On the other hand, when the scale of the trade area diagram is not the same as the input scale, the trade area diagram is enlarged or reduced to the input scale and a part thereof is transferred.

  The transferred trade area diagram 51 is superimposed on the base map 32 by the display unit of the customer PC 5 in the map window 33 of the browsing page 31 so that the input display coordinates are located at the center of the map window 33, for example. Is displayed.

  The trade area diagram 51 differentiates the trade area 54 on the newspaper delivery area diagram 53 showing the newspaper delivery areas 52 of a plurality of newspaper dealers. The trade area 54 has at least one (for example, three) newspaper delivery areas 52 and is set on the storage unit for at least one of date, sale, store, media newspaper, and the like. As a method of distinguishing the trade area 54, in addition to coloring the trade area 54 as shown in FIG. 10, hatching entry to the trade area 54, thickening of the outer peripheral line of the trade area 54, color change of the outer peripheral line of the trade area 54, etc. Can be mentioned.

  The trade area diagram 51 can also be enlarged, reduced, or moved (step S20) as required in the same manner as the base map 32.

  When the trade area diagram 51 is enlarged or reduced, a desired scale button (for example, a “1/10000” button) 34 on the browsing page 31 is clicked to display the scale after the change by the operation unit of the customer PC 5 and the time point. Coordinates are entered.

  When the trade area diagram 51 is moved, the user PC 5 is operated by clicking a desired movement button 35 on the browsing page 31 or by clicking an arbitrary point on the base map 32 in the map window 33 in the movement mode. The scale and the display coordinates after the change are input by the unit.

  Next, in the same manner as described above, based on the input scale and display coordinates and the display range on the storage unit, a part of the base map 32 on the storage unit and a part of the generated trade area map 51 are the customers. It is transferred to PC5.

  As shown in FIG. 11, the transferred base map 32 and trade area diagram 51 are displayed in the map window 33 of the browsing page 31 so that the input display coordinates are located at the center of the map window 33, for example.

  When the logout button 61 on the browsing page 31 is clicked by the operation unit of the customer PC 5, when the browser is terminated by the operation unit of the customer PC 5, or when the set timeout period elapses in the non-operation state, logout processing ( Step S21) is performed, and the browsing service for the customer PC 5 of the trade area management system 1 ends.

  As described above, according to the trade area management system 1, a customer can view a desired trade area diagram 51, while a newspaper insert advertising company that is a trade area manager can standardize materials related to the trade area 54, and a trade area from the customer. There is an advantage that it is possible to save labor in dealing with inquiries and document requests concerning 54. Changes in the situation before and after application of the trade area management system 1 are as shown in FIG.

  Although not shown, if a plurality of trade area diagrams 51 are input by inputting a plurality of trade area names 39 having different dates, store names, or media newspaper names, the date of the trade area diagram 51, Differences by store name or media newspaper name can be grasped. For example, if the trade area map 51 of all stores belonging to a customer's department such as a regional business department or headquarters is displayed all at once, it is possible to check the gap area and overlap of the trade area 54 between the jurisdictions. If it is easy to do regional strategy formulation / dominant (area) management (for example, consider opening a new store in the gap area of the trade area 54 between the affiliated stores), and the trade area 54 between the affiliated stores does not overlap, Advertising costs can be reduced.

  Here, before logout processing, it is also possible to search for newspaper delivery area diagram names. When searching for a newspaper delivery area diagram name, as shown in FIG. 13, a search condition such as a date (for example, “20060712” as a date) is designated in the media area diagram column 62 on the browsing page 31, for example. By clicking the search button 63 in the column 62, the search condition is input by the operation unit of the customer PC 5.

  Next, the newspaper delivery area diagram name on the storage unit is transferred to the customer PC 5 based on the input search condition. The transferred newspaper delivery area diagram name 64 is displayed in a list or displayed in the medium area diagram column 62 by the display unit of the customer PC 5.

  Examples of the newspaper delivery area diagram name 64 include “prefecture name (for example,“ Hyogo ”) _ medium newspaper name (for example,“ A newspaper ”) _ date (for example,“ 20060620 ”). The newspaper delivery area diagram 53 is stored in the storage unit for at least one of prefectures, media newspapers, dates, and the like. If the newspaper delivery area diagram 53 is stored for each date, the history management of the newspaper delivery area diagram 53 can be performed. When the newspaper delivery area diagram name 64 is not searched, a plurality of newspaper delivery area diagram names 64 may be stored in the medium area diagram column 62 in advance.

  A desired newspaper delivery area diagram name (for example, “Hyogo_A Shimbun_20060620”) 64 is designated, a display instruction for the newspaper delivery area diagram 53 (for example, “no name”) is given, and a display update button 42 on the browsing page 31 is displayed. When the newspaper delivery area diagram name 64, scale (for example, “1/25000”), and display coordinates are input by the operation unit of the customer PC 5 by clicking, the entered newspaper delivery area diagram name 64, scale, Then, based on the display coordinates and the display range on the storage unit, a part of the newspaper delivery area diagram 53 on the storage unit is transferred to the customer PC 5.

  At this time, if the scale of the newspaper delivery area diagram 53 is the same as the input scale, a part of the newspaper delivery area diagram 53 is transferred as it is. On the other hand, when the scale of the newspaper delivery area diagram 53 is not the same as the input scale, the newspaper delivery area diagram 53 is enlarged or scaled to the input scale and a part thereof is transferred.

  Although not shown in the drawing, the transferred newspaper delivery area diagram 53 is displayed on the base map so that the display coordinates inputted in the map window 33 of the browsing page 31 are located, for example, in the center of the map window 33 by the display unit of the customer PC 5. 32 and the trade area diagram 51 are displayed superimposed on each other.

  As shown in FIG. 14, a desired newspaper delivery area diagram name (for example, “Hyogo_A Shimbun_20060620”) 64 is designated, and a display instruction (for example, “ Name and number of copies ") and clicking the display update button 42 on the browse page 31, the newspaper delivery area diagram name 64, the scale (for example," 1/25000 "), and the display coordinates are set by the operation unit of the customer PC 5. If entered, based on the inputted newspaper delivery area diagram name 64, scale and display coordinates, and display range on the storage unit, a part of the newspaper delivery area diagram 53 on the storage unit, newspaper dealer name, and The number of newspaper deliveries is transferred to the customer PC.

  The transferred newspaper delivery area diagram 53, the newspaper dealer name 65, and the number 66 of newspaper delivery units are displayed on the base map 32 and the trade area map 51 in a superimposed manner by the display unit of the customer PC 5. The newspaper dealer name 65 is set so as to be displayed at or near the center coordinates of the newspaper delivery area 52. The newspaper delivery number 66 is set to be displayed in the vicinity of the newspaper dealer name 65.

  A desired newspaper delivery area diagram name (for example, “Hyogo_A Shimbun_20060620”) 64 is designated, and a display instruction (for example, “name only”) is displayed on the newspaper delivery area diagram 53 and a newspaper store name. If the newspaper delivery area diagram name 64, scale (for example, “1/25000”), and display coordinates are entered by the operation unit of the customer PC 5 by clicking the display update button 42, the entered newspaper delivery area diagram is displayed. Based on the name 64, the scale, the display coordinates, and the display range on the storage unit, a part of the newspaper delivery area diagram 53 on the storage unit and the newspaper store name are transferred to the customer PC 5.

  Although not shown, the transferred newspaper delivery area diagram 53 and newspaper dealer name 65 are displayed on the base map 32 and the trade area diagram 51 in a superimposed manner by the display unit of the customer PC 5.

  Thus, if the desired newspaper delivery area diagram 53, newspaper delivery area diagram 53 and newspaper dealer name 65, or newspaper delivery area diagram 53, newspaper dealer name 65 and newspaper delivery number 66 are displayed, the customer can be displayed. Has the advantage of being able to easily browse basic materials for planning the implementation of newspaper inserts. In addition, by managing the update history of the newspaper delivery area diagram 53, newspaper dealer name 65, and newspaper delivery number 66 due to the consolidation of newspaper dealers, revision of the number of newspaper delivery, etc., by specifying an arbitrary date, There is an advantage that you can browse past basic materials.

  Although not shown, if the display update button 42 is clicked without designating the trade area name 39, the trade area map 51 is not displayed, and the newspaper delivery area map 53 can be displayed superimposed on the base map 32. Further, as in the case of the trade area map 51, if a plurality of newspaper delivery area diagrams 53 with different dates are displayed in an overlapping manner, the difference in the date of the newspaper delivery area 52 can be grasped.

  Similarly, by clicking a display instruction section (for example, “details”) 67 (see FIG. 10) in the vicinity of the trade area name 39 on the browsing page 31, the operation section of the customer PC 5 displays the distribution schedule display instruction and the trade area. When the name 39 is input, based on the input trade area name 39, a plurality of store names on the storage unit, a plurality of newspaper store names, the number of newspaper delivery copies of each newspaper store, and an advertisement flyer of each newspaper store A distribution schedule consisting of the number of copies is created. The created distribution schedule is transferred to the customer PC 5. As shown in FIG. 15, the transferred distribution table 68 is displayed on another window by the display unit of the customer PC 5.

  In this way, if the desired distribution schedule 68 is displayed, there is an advantage that it is possible to easily confirm the implementation status of the newspaper insert advertisement relating to the store. In addition, if you manage the update history of newspaper dealer names, newspaper delivery copies, and advertisement flyer distribution copies due to the consolidation of newspaper dealers, revision of the number of newspaper deliveries, etc., you can specify newspaper inserts by specifying any date. There is an advantage that the past implementation status can be confirmed.

  Similarly, when the market button 71 (see FIG. 10) on the browsing page 31 is clicked, the market diagram selection menu on the storage unit is transferred to the customer PC 5. As shown in FIG. 16, the transferred market diagram selection menu 72 is displayed on another window by the display unit of the customer PC 5.

  By pointing the desired market diagram name (for example, “Itami store yen 3_5_10 km” and “Itami store car 5_10_20 minutes”) 73 on the market diagram selection menu 72 and clicking the display update button 42 on the browse page 31, the customer When the market diagram name 73, scale, and display coordinates are input by the operation unit of the PC 5, based on the input market diagram name 73, scale, display coordinates, and display range on the storage unit, A part of the market diagram is transferred to the customer PC 5. As shown in FIG. 17, the transferred market charts 74 and 75 are displayed superimposed on the base map 32 and the trade area chart 51.

  The market chart 74 shows a distance range centered on a store, and has a first circle 74a having a radius of 3 km, a second circle 74b having a radius of 5 km, and a third circle 74c having a radius of 10 km.

  The market chart 75 shows the time required to reach a store by car. The first area line 75a indicates an area that takes 5 minutes by car, the second area line 75b indicates an area that takes 10 minutes by car, and the car. It has a third area line 75c indicating an area that takes 20 minutes.

  Market diagrams 74 and 75 can be enlarged, reduced or moved in the same manner as described above. In addition, the market diagram is not limited to the market diagrams 74 and 75 as shown in FIG. 17, but shows market characteristics such as the number of households in the region and the ratio of demographics. It may be an indication of the usage status of the store, such as the usage rate or the usage amount share. Furthermore, a map created by GIS 19 as shown in FIG. 1 may be taken in and registered as a market diagram.

  In this way, if the market charts 74 and 75 are displayed, after grasping the spread and regional characteristics of the trade area 54, planning of sales promotion and sales floor planning, the usage area of the customer member and the trade area 54 There is an advantage that it is possible to easily verify the consistency of the data.

  Similarly, when the layer button 81 (see FIG. 10) on the browsing page 31 is clicked, the reference target mark selection menu on the storage unit is transferred to the customer PC 5. As shown in FIG. 18, the transferred reference object mark selection menu 82 is displayed on another window by the display unit of the customer PC 5.

  Reference targets include a customer's store, a customer's competitor's store, a customer visit signboard for guiding to the customer or the competitor's store, a planned store opening location, and the like.

  By pointing the desired reference target mark name (for example, “member information_Itami”) 83 on the reference target mark selection menu 82 and clicking the display update button 42 on the browsing page 31, the reference is made by the operation unit of the customer PC 5. When the target mark name 83 is input, based on the input reference target mark name 83, the display range on the storage unit, and the position coordinates of the reference target included therein, the reference target mark on the storage unit is the customer PC5. Forwarded to Although not shown, the transferred reference object mark is displayed superimposed on the base map 32 and the trade area diagram 51.

  In this way, if the reference target mark is displayed, the location of the customer's store, the location of the competitor's store, the location relationship between the customer's store and the competitor's store, the location of the store visit signboard, There is an advantage that it is easy to grasp the position and the like.

  Similarly, although not shown, when a desired reference target mark is selected by clicking the desired reference target mark in the reference mode, the reference target information on the storage unit is selected based on the selected reference target mark. Is transferred to the customer PC 5. To set the reference mode, the mode may be switched from the movement mode by clicking the mode switching button 36 on the browsing page 31. The transferred reference object information is displayed on a separate window by the display unit of the customer PC 5.

  Examples of the reference object information include an appearance photograph of the reference object, a store outline, guidance contents, and a real estate contract outline.

  Thus, if the reference object information is displayed, there is an advantage that the customer can easily grasp the appearance of the reference object, the store outline, the guidance content, the real estate contract outline, and the like.

  As described above, in the business area management system according to the present invention, when a customer who develops multiple stores and operates and manages newspaper insert advertisements plans newspaper insert advertisements for households around the store, You can browse the trade area map. Therefore, managers of departments such as customer's regional business divisions and headquarters, store managers and sales promotion managers, etc., browse the business area map of the desired store or own store, the implementation status of newspaper insert advertisements in the store, advertisement flyers Suitable for seizing the distribution area.

  It is also possible to display the trade area map for all stores belonging to the customer's department at the same time, so the department checks the overlap and gap area of the trade areas between the jurisdictions, and the advertising flyers of multiple own stores in the same household. Eliminate the waste of expenses due to distribution, or conversely, prevent the creation of areas where unintended commercial areas are created between the jurisdiction stores and no advertising flyers are distributed at their stores. It is also suitable for sales promotion operations and management. Similarly, during the implementation of a dominant strategy that covers the region with its own store network and conquers the region, it is possible to grasp the state of dominance formation, so consider opening new stores based on the large gap in the store's store network and the placement of competing stores. It is also suitable for operations related to store development, such as considering the consolidation and consolidation of stores in areas where the density of stores is too high.

  In addition, if you create a color-coded map of the membership ratio, usage frequency, and usage amount share based on the characteristics of the area around the store and the jurisdiction, marketability, and address collection of cardholder data as a market map and post it on the trade area management system,・ It can be used as a common information platform for formulating sales promotion measures according to usage, planning sales floors, revitalizing sales floors, and competing stores.

  In addition, if the data update work / update history management work in the trade area management system is outsourced to the agency, the newspaper insert advertising company will not have to carry out the data update work / update history management work by themselves. There is a merit that it is possible to reduce the work load of the department and to reduce the number of personnel. In addition, a contract for use of data owned by the above agency but not owned by the agency (manual input by the agency to the trade area management system or transfer from the agency's data provision system, etc.) If the insert advertising agency concludes with the agency, there is a merit that data that it did not own can be provided to the customer through the trade area management system. In addition, the GIS (geographic information system) function, which allows the customer terminal side to aggregate the address of the member to be used, and the own system side to aggregate the population and the number of households in any distance range of the store, the actual trade area and trade area pattern If a function for selecting and placing a newspaper insert advertisement is added to the business area management system, the business area management system can be expanded to a comprehensive service system for store management and area marketing for customers who are developing multiple stores.

The block diagram which shows the network structural example of the trade area management system which concerns on embodiment. The flowchart which shows a part of process example in a browsing service. The flowchart which shows a part of process example in a browsing service. The flowchart which shows a part of process example in a browsing service. Explanatory drawing which shows the state which displayed the top page. Explanatory drawing which shows the state which displayed the store selection menu. Explanatory drawing which shows the state which displayed the department selection menu. Explanatory drawing which shows the state which displayed the browsing page and the base map. Explanatory drawing which shows the state which displayed the trade area name on the browsing page. Explanatory drawing which shows the state which overlapped and displayed the trade area figure on the base map. Explanatory drawing which shows the state after changing a reduced scale. Explanatory drawing which shows the change of the condition before and after application of a trade area management system. Explanatory drawing which shows the state which displayed the newspaper delivery area figure name on the browsing page. Explanatory drawing which shows the state which overlapped and displayed the newspaper delivery area figure, the newspaper store name, and the number of newspaper delivery copies on the base map and the trade area figure. Explanatory drawing which shows the state which displayed the distribution schedule. Explanatory drawing which shows the state which displayed the market figure selection menu. Explanatory drawing which shows the state which accumulated and displayed two types of market diagrams on the base map and the trade area diagram. Explanatory drawing which shows the state which displayed the reference object mark selection menu.

Explanation of symbols

1 business area management system 2 business area management server 3 web server 5 customer PC (customer terminal)
13 Internet (network)
25 Store selection menu 26 Store name 27 Department selection menu 28 Regional division name (Department name)
32 Base map 39 Trade area name 51 Trade area map 53 Newspaper delivery area figure 54 Trade area 64 Newspaper delivery area figure name 65 Newspaper dealer name 66 Newspaper delivery number 68 Distribution schedule 73 Market figure name 74, 75 Market figure 83 Reference mark name

Claims (6)

Means for storing basic information including a plurality of base maps having different scales, a plurality of newspaper delivery area diagrams, a plurality of trade area names, display ranges, a plurality of department selection menus, and a plurality of store selection menus; and the stored basic information Service area management server having a means for transferring data to the outside, and
A web server having means for receiving the transferred basic information and means for storing the received basic information;
A trade area management system with
The web server is
An authentication database that stores customer IDs and passwords in association with each other;
A scale database that stores customer IDs and passwords in association with default scales;
A display coordinate database for storing customer IDs and passwords in association with default display coordinates;
Means for verifying ID and password input by operation unit of customer terminal that accesses web server via network against authentication database and permitting or rejecting login of customer terminal to browsing site on web server When,
When the customer terminal login is permitted and the input ID and password are the store ID and password, the scale database and the display coordinate database are searched, and the default scale corresponding to the input ID and password is searched. And means for extracting the default display coordinates respectively;
When the customer terminal is permitted to log in and the input ID and password are the ID and password of a department to which a plurality of stores belong, the input ID and password are displayed so as to be displayed by the display unit of the customer terminal And a means for transferring the stored department selection menu or store selection menu to the customer terminal,
Stored department based on the selected department name so that it is displayed on the display part of the customer terminal when the department name on the transferred department selection menu is selected by the operation part of the customer terminal Means for transferring a selection menu or a store selection menu to the customer terminal;
When the store name on the transferred store selection menu is selected by the operation unit of the customer terminal, the scale database and the display coordinate database are searched, and the default scale and default corresponding to the input ID and password are searched. Means for extracting the display coordinates of
One of the base maps in the stored basic information, based on the extracted default scale and default display coordinates, and the display range in the stored basic information so as to be displayed by the display unit of the customer terminal. Means for transferring a part to the customer terminal;
When the scale and display coordinates are input by the operation unit of the customer terminal, the input scale and display coordinates and the display range in the stored basic information are displayed so as to be displayed by the display unit of the customer terminal. And means for transferring a part of the base map in the stored basic information to the customer terminal,
When the trade area name, scale, and display coordinates are input by the operation unit of the customer terminal, the trade area on the newspaper delivery area diagram in the stored basic information is differentiated based on the input trade area name. A figure is generated and generated based on the input scale and display coordinates and the display range in the stored basic information so as to be displayed superimposed on the base map by the display unit of the customer terminal. Means for transferring a part of the trade area map to the customer terminal;
A business area management system characterized by comprising The basic information includes a plurality of newspaper delivery area diagram names, a plurality of newspaper dealer names, and the number of newspaper delivery copies of each newspaper dealer,
The web server is
When a newspaper delivery area diagram name, scale, display coordinates, and a newspaper delivery area diagram display instruction are input by the operation unit of the customer terminal, the display unit of the customer terminal displays the base map and the trade area map above. The newspaper delivery area diagram in the stored basic information based on the inputted newspaper delivery area diagram name, scale, and display coordinates, and the display range in the stored basic information so as to be displayed superimposed on Means for transferring a part of the information to the customer terminal;
When a newspaper delivery area diagram name, scale, display coordinates, and a display instruction of a newspaper delivery area diagram and a newspaper store name are input by the operation unit of the customer terminal, the display unit of the customer terminal displays the base map and In the stored basic information, based on the inputted newspaper delivery area diagram name, scale and display coordinates, and the display range in the stored basic information so as to be superimposed on the trade area map Means for transferring a part of the newspaper delivery area diagram and the name of the newspaper dealer to the customer terminal;
When a display instruction of a newspaper delivery area diagram name, scale, display coordinates, and a newspaper delivery area diagram, a newspaper dealer name, and the number of newspaper delivery copies is input by the operation unit of the customer terminal, the display unit of the customer terminal Based on the inputted newspaper delivery area diagram name, scale, and display coordinates, and the display range in the stored basic information so as to be superimposed on the base map and the trade area map. Means for transferring a part of the newspaper delivery area diagram in the basic information, the newspaper dealer name, and the number of newspaper delivery copies to the customer terminal;
The business area management system according to claim 1, further comprising: The basic information includes a plurality of store names, a plurality of newspaper store names, the number of newspaper delivery copies of each newspaper store, and the number of advertisement leaflets distributed at each newspaper store,
When the web server inputs a distribution schedule display instruction and a trade area name from the operation unit of the customer terminal, a plurality of store names and a plurality of store information in the stored basic information are based on the entered trade area name. A distribution schedule comprising the name of the newspaper dealer, the number of newspaper deliveries at each newspaper dealer, and the number of advertisement leaflets distributed at each newspaper dealer is created and distributed so as to be displayed by the display unit of the customer terminal. 3. The business area management system according to claim 1, further comprising means for transferring a schedule to the customer terminal. The basic information includes a plurality of market diagrams and a plurality of market diagram names,
When the market diagram name, scale, and display coordinates are input by the operation unit of the customer terminal, the web server is displayed superimposed on the base map and the trade area diagram by the display unit of the customer terminal. As described above, a part of the market diagram in the stored basic information is transferred to the customer terminal based on the inputted market diagram name, scale and display coordinates, and the display range in the stored basic information. 4. The trade area management system according to claim 1, further comprising means. The basic information includes a plurality of reference object marks, a plurality of reference object mark names, and position coordinates of each reference object,
When the reference mark name is input by the operation unit of the customer terminal, the web server is input so that the display is superimposed on the base map and the trade area map by the display unit of the customer terminal. Means for transferring the reference object mark in the stored basic information to the customer terminal based on the name of the reference object mark that has been stored, the display range in the stored basic information, and the position coordinates of the reference object included therein The trade area management system according to any one of claims 1 to 4, further comprising: The basic information includes reference object information for each reference object,
Based on the selected reference object mark, so that the web server is displayed by the display unit of the customer terminal when the reference object mark on the base map is selected by the operation unit of the customer terminal, 6. The business area management system according to claim 5, further comprising means for transferring reference object information in the stored basic information to the customer terminal.

Images