JPH10307868A - Commercial zone analysis information system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To simplify an interface and to accelerate an arithmetic processing by selecting an area from the map image of a computer and performing reconstruction as a partial statistic data base at the time of commercial zone analysis. SOLUTION: An object region is selected on map data and the partial statistic data base of the selected area is reconstructed on a map data screen for basic statistic data for the respective regions. A subdivided area is selected further from the selected area and the commercial zone analysis information of the subdivided area is computed from the partial statistic data base. In such a manner, the area is selected from the map image of the computer and the reconstruction is performed as the partial statistic data base. At the time of outputting a report, the respective kinds of data are calculated based on a numerical expression set by using the distance data, population data and commercial data of a commercial zone. As report items, processing contents display 1001, a geocode 1002, commercial zone population 1003, commercial zone scale appropriateness judgement 1004 and additional input data 1005 are displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology effective when applied to a trade area analysis used in determining a store opening plan of a supermarket or the like based on statistical information for each region.

[0002]

When a supermarket or restaurant is opened, an expert called a management consultant makes a judgment based on experience with reference to demographic data and commercial statistical data of the area issued by the government. That was common. Here, the range of the influence of one store (residence area) is called a trade area. Generally, experts used the notion of arbitrarily attractive power and occupancy of primary, secondary, and tertiary trade areas in this trade area analysis.

[0003] However, in the analysis of the trade area, such a method depending on the rule of thumb of an individual could not launch a stable store opening plan, and lacked persuasive power. The present invention has been made in view of such a point, and it is a technical problem to provide a system in which an interface is easy to understand and even an inexperienced person can easily analyze a trade area.

[0004]

SUMMARY OF THE INVENTION The present invention provides the following means for solving the above-mentioned problems. A first means of the present invention is a step of selecting a target area on map data and a step of reconstructing a partial statistical database of an area selected on the map data screen with respect to basic statistical data for each area. And a step of selecting a further subdivided area from the selected areas, and a step of calculating the trade area analysis information of the subdivided area from the partial statistical database.

[0005] By reconstructing a partial statistical database by selecting an area from a map image of a computer, the interface can be simplified and the subsequent arithmetic processing can be sped up.

The second means of the present invention comprises a step of selecting a target area on the map data, and a step of rewriting the partial statistical database of the area selected on the map data screen with respect to the basic statistical data for each area. A recording medium recording a program, comprising: a step of constructing; a step of selecting a further subdivided area from the selected areas; and a step of performing arithmetic processing on trade area analysis information of the subdivided area from the partial statistical database. .

As a recording medium, a floppy disk (FD), a CD-ROM (Compact-Disk Read Only Mem
ory), MO (Magneto-Optic disk) or CD-R (Co
mpact-Disk Rewritable).

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a hardware configuration of a computer for executing the present system. As this computer, a general-purpose personal computer can be used, and a central processing unit (C) is provided on a bus (BUS).
PU), CD-ROM drive (CDR)
D), hard disk drive (HD), main memory (M
M), a printer device (PRT) and a display device (CRT).

The provision of programs, map data and statistical data to the present embodiment is performed by a CD-ROM.
That is, when a CD-ROM is mounted on a CD-ROM drive (CDRD), an initial program is installed in a hard disk (HD), which is sequentially stored in a main memory (MM) in accordance with an instruction from a central processing unit (CPU). After being read, the processing described below is executed.

Note that all of the partial statistics database and intermediate files to be described later are also stored in the hard disk (HD) with predetermined addresses. The statistical data provided on the CD-ROM contains population data of 1 km mesh, 1
km commercial data and 1km mesh residence (house)
Road distance data of districts and commercial facilities are prepared in advance as basic data.

In this embodiment, the map data is divided into meshes as shown in FIG. An 8-digit code number such as “53403242” is assigned to each mesh. This code number is
It is based on the "Summary of Regional Mesh Statistics" published by the Japan Statistical Association, edited by the Statistics Bureau, Monthly Administration Agency.

FIG. 2 is a flowchart showing the processing procedure of this embodiment. Hereinafter, description will be made based on this flowchart. FIG.
Is a screen interface when this system is realized by a personal computer.

In FIG. 1, reference numeral 401 denotes a menu bar, which is a pull-down menu for performing various basic operations such as execution of trade area analysis and data storage / restore using external auxiliary input means such as a mouse. .

Reference numeral 402 denotes an icon group representing a map tool, which has a function of instructing enlargement / reduction and movement of a map displayed on the screen. Reference numeral 403 denotes an icon group indicating an editing tool for selecting statistical data to be used and the like.

Reference numeral 404 denotes a classification variable box for instructing the display of the results of the trade area analysis by color. 4
Reference numeral 05 denotes a trade area box, which is used to designate a radial distance for selecting a trade area to be analyzed.

Reference numeral 406 denotes a map panel, which is an area for displaying a map image. Reference numeral 407 denotes a business type / mode selection panel, which displays the selection of the business type and the processing mode and the selection status.

In the target area setting in step 201 in FIG. 2, first, "target area setting" is selected from a menu bar 401 on the screen (see FIG. 5). Next, the target area is surrounded by a rectangle by specifying two points on the diagonal line by dragging the mouse on the map (see FIG. 6).

At this time, distance data between meshes in the set area is stored in a partial statistical database (DST data).
And stored in the hard disk (HD). This data is text data to which DST is added as an extension. FIG. 11 shows an example of this distance data. As shown in this figure, this data is a database of the actual distance from the center of the reference mesh (here, the mesh to which geocode = “53403242” is assigned) to the center of an adjacent or neighboring mesh. For example, geocode = "53403242" to "534"
03243 ”is 1.71 km and“ 53
The distance to "403244" is 2.62 km.

In the business type selection in step 202, the business type / mode selection panel 407 is clicked with a mouse operation button to open the business type / mode selection panel 701. This business type
The mode selection panel 701 is configured to select one of a plurality of business types, such as a supermarket (SM) and a shopping center. At this time, commercial statistics can be arbitrarily printed on the printer PRT (215).

In the correction input in step 203, for example, processing for correcting the confidentiality of the commercial statistics is performed. The input of the correction value is performed by a correction panel as shown in FIG.
The correction panel has a scroll button 801, a geocode input box 802, and a branch number box 803. The scroll button 801 is for scrolling the geocode to be corrected and input forward and backward, and the geocode input box 802 is capable of directly inputting a geocode in a mesh of 1 km from a keyboard. The branch number box 803 displays branch numbers in the order of input when a plurality of correction inputs are made within one mesh.

The geocode counter 804 displays the number of 1 km meshes in the target area (or market area). The business type display section 805 displays the business type currently selected. In the store name input box 806,
Enter the name of the confidential store, but there is no problem if it is omitted. The sales floor area input box 807 is used to input the sales floor area, and the annual sales input box 808 is used to input the annual sales. Delete button 809, Update button 8
The 10 and end buttons 811 execute deletion, update, and end of the currently displayed correction input data, respectively.

In the additional input of step 204, the latest store information not included in the commercial statistical data is input. This input panel is similar to the correction input panel described with reference to FIG.

In the setting of the commercial area in step 207, the method determines the center point of the commercial area on the map, draws a circle with an arbitrary radius based on this central point, and considers the topography such as a river. And a method of setting with a polygon (method shown in FIG. 9) can be selected. At this time, distance data corresponding to the business area specified above is read from the DST data stored in the hard disk (HD).

Here, the sphere of trade is a range (living area area) over which the power of a plurality of stores can reach, and a plurality of the above-mentioned spheres of trade exist in this sphere of trade. In the current state grasping process of step 208, an area is selected in units of 1 km mesh within the range of the business area set as described above, and the result report of step 211 is output. FIG. 10 shows a screen display example of the result report.

When outputting the result report, the following various types of data are calculated based on the distance data of the business area read out as described above, the population data provided on the CD-ROM, and the mathematical formulas set using the commercial data. Data is calculated.

As report items, the processing content display 10
01, geocode 1002, commercial area population 1003, commercial area size appropriateness determination 1004, and additional input data 1005 are displayed.

Further, a commercial statistics correction date 1006 displays the date on which the commercial statistical data was corrected for the mesh, and a reference area 1007 displays the sales floor area where commercial power = 1. Here, the commercial power means a multiplier of the theoretical commercial population to the suction population for each mesh calculated by the calculation formula of the original modified Huff model.

The concealment presence / absence display section 1008 displays whether or not there is confidentiality of the commercial statistics within the business area, and the analysis result numerical value displays the result data such as theoretically possible sales and theoretically possible sales share. . The theoretically possible sales refers to the theoretically possible sales corresponding to the sales floor areas of a plurality of stores existing in the mesh. However, it is assumed that they have a standard level of management ability. The theoretical possible sales occupancy refers to the sales occupancy in the mesh with respect to the routable sales in the mesh.

FIG. 15 shows the distribution of commercial power in the area set in FIG. As shown in the figure, the difference in commercial power can be visually recognized by the color density displayed in units of 1 km on the map. This information is registered as binary data in the hard disk HD as a TTM file described later.

In the hard disk HD, in addition to the TTM file, a TAC indicating information such as a shape of a commercial area is stored.
File, an RSL file that lists the items displayed in the report, an RS2 file that records what kind of analysis was performed for which mesh, and which ratio of commercial power to attractive power. TXT showing
The file is registered.

FIG. 12 shows the contents of a TTM file registered as "Yachimata.TTM". FIG.
Indicates the contents of the RS2 file registered as “Yachimata.RS2”. FIG. 14 shows the contents of a TXT file registered as “Yachimata.TXT”. These files are registered in the hard disk HD and can be reused.

Note that, also in the store opening plan of step 209, the processing for setting the business area described in FIG.
The report output similar to is performed.

[0034]

According to the present invention, the interface can be simplified and the subsequent arithmetic processing can be sped up by selecting a region from a map image of a computer and reconstructing it as a partial statistical database at the time of trade area analysis. Can be.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a system configuration of the present invention.

FIG. 2 is a flowchart showing a processing procedure of the embodiment.

FIG. 3 is an explanatory diagram showing the concept of a mesh according to the embodiment.

FIG. 4 is an explanatory diagram showing a screen configuration of the embodiment.

FIG. 5 is an explanatory diagram showing a setting state of a target area according to the embodiment.

FIG. 6 is an explanatory diagram showing a setting state of a target area according to the embodiment.

FIG. 7 is an explanatory view showing a business type selection in the embodiment.

FIG. 8 is an explanatory diagram showing a screen for correcting commercial statistical data according to the embodiment.

FIG. 9 is an explanatory diagram showing a market area setting according to the embodiment;

FIG. 10 is an explanatory diagram showing a display screen of a result report of grasping the current state of the embodiment.

FIG. 11 is an explanatory diagram showing the contents of a DST file stored in a hard disk in the embodiment.

FIG. 12 is an explanatory diagram showing the contents of a TTM file stored in a hard disk in the embodiment.

FIG. 13 is an explanatory diagram showing contents of an RS2 file stored in a hard disk in the embodiment.

FIG. 14 is an explanatory diagram showing the contents of a TXT file stored in a hard disk in the embodiment.

FIG. 15 is an explanatory diagram showing a distribution state of commercial power according to the embodiment.

[Explanation of symbols]

 CDRD CD-ROM drive device HD hard disk PRT printer device BUS bus MM Main memory CPU Central processing unit CRT display device

Claims (2)

[Claims] 1. a step of selecting a target area on map data; a step of reconstructing a partial statistical database of an area selected on the map data screen with respect to basic statistical data for each area; A trade area analysis information system comprising: a step of selecting a further subdivided area from the areas; and a step of calculating the trade area analysis information of the subdivided area from the partial statistical database. 2. A step of selecting a target area on the map data; a step of reconstructing a partial statistical database of an area selected on the map data screen with respect to basic statistical data for each area; A recording medium recording a program, comprising: a step of selecting a further subdivided area from among the areas; and a step of performing arithmetic processing on commercial area analysis information of the subdivided area from the partial statistical database.