JP2001222613A - Method and device for displaying commercial area and medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To display optimum property information among pieces of stepwise property information of meshes as display properties when a commercial zone is displayed. SOLUTION: Map data of an object area are divided into mesh data sectioned in a matrix shape and a reference point is set by making pieces of statical information correspond. Commercial zone information based upon the statistical information is calculated around the reference point by the meshes and displayed as 1st stage property information. Then 2nd commercial information based upon the statistical information is calculated around the reference point by the meshes and displayed as 2nd stage property information. On the basis of the 1st or 2nd stage property information by the meshes, the other is applied to a stage value to calculate a new stage value, thereby displaying the respective meshes in stages.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology effective when applied to a trade area analysis used for supporting a store opening plan of a supermarket or the like based on statistical information for each area.

[0002]

2. Description of the Related Art When opening a supermarket or restaurant, it is common for an expert called a management consultant to make a judgment based on experience with reference to artificial statistical data and commercial statistical data in the target area issued by the government. was.

[0003] Here, the range over which the influence of one store (residence area area) is called a trade area. Generally, experts have used the concept of arbitrarily attractive power and occupancy of primary, secondary and tertiary trade areas in this trade area analysis.

[0004] However, if such a technique that relies on the empirical rules of the specialists is employed in the analysis of the trade area, a stable store opening plan could not be launched, and the persuasive power was lacking.

[0005] From such a point, the present applicant has filed Japanese Patent Application No. 1997-115948 (JP-A-10-307868).
No.) proposed a technology for displaying commercial power by displaying mesh data on the map data screen.

[0006]

However, in the above technique, it is possible to display one of a plurality of trade area information, for example, a distribution state of only commercial power, step by step for each mesh.

However, in an actual store opening plan, it is often necessary to visually grasp not only one piece of information but also, for example, the commercial power and the commercial population at the same time.

[0008] In this regard, in the prior art, as described above, it is necessary to print a display screen for each trade area information (commercial power, commercial population) and compare these print screens for examination.

[0009] On the other hand, in a store opening plan, the optimal business format differs depending on the commercial population in the area. For example,
Although the optimal range of the commercial population differs between a plan to open a supermarket and a plan to open a gas station, it was also difficult to visually grasp the distribution of suction power for each business type at the same time.

The present invention has been made in view of such a point, and provides a technique of displaying, as a display attribute, optimal attribute information from a plurality of pieces of stepwise attribute information of a mesh in displaying a business area. It is in.

[0011]

According to the present invention, when visually displaying commercial statistical information of a target area specified on map data, first, the map data of the target area is divided into mesh data which is divided into a matrix. And a plurality of statistical information is made to correspond to the mesh data to set a reference point in a specific mesh.

Next, first trade area information based on the statistical information is calculated for each of the meshes in the target area centering on the reference point, and this is displayed as first step attribute information (first step attribute information). Display step).

Next, second commercial area information based on the statistical information is calculated for each of the meshes of the target area around the reference point, and this is displayed as second step attribute information (second step attribute information). Display step).

Further, a new step value is calculated for each mesh by using one of the first step attribute information and the second step attribute information as a reference and assigning the other to the step value. Each mesh of the target area is displayed stepwise with a display attribute based on the third attribute (third display step).

As described above, even when a plurality of pieces of attribute information are mixed in a mesh, it is possible to display the pieces of information based on the attribute information having a high step value. This makes it possible to make a plan for opening a store from a comprehensive point of view.

The present invention can be provided as a program, and can be realized as a stand-alone unit in a personal computer. Further, the program may be stored in a server, and may be accessible through a web browser program of a personal computer through a network such as the Internet.

The above program is stored in a ROM (Read Only)
Memory), RAM (Randum Access Memory), CD-RO
M (Compact Disk Read Only Memory), MO (Magnetic O
ptical disk), a hard disk device, a magnetic tape device, or other magnetic and optical storage media.

[0018]

BEST MODE FOR CARRYING OUT THE INVENTION

[0019]

Embodiment 1 Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a hardware configuration of a computer for executing the present system.

A general-purpose personal computer can be used as the computer. A bus (BUS) mainly includes a central processing unit (CPU), a CD-ROM drive (CDRD), a hard disk drive (HD), and a main memory. (MM), a printer device (PRT), and a display device (CRT).

The provision of the program, map data and statistical data to this embodiment is performed by a CD-ROM.
That is, when a CD-ROM is mounted on a CD-ROM drive (CDRD), an initial program is installed in a hard disk (HD), which is sequentially stored in a main memory (MM) in accordance with an instruction from a central processing unit (CPU). After being read, the processing described below is executed.

Note that all of the partial statistics database and intermediate files to be described later are also stored in the hard disk (HD) with predetermined addresses. The statistical data provided on the CD-ROM contains population data of 1 km mesh, 1
km commercial data and 1km mesh residence (house)
Road distance data of districts and commercial facilities are prepared in advance as basic data.

In this embodiment, the map data is partitioned into a mesh as shown in FIG. An 8-digit code number such as “53403242” is assigned to each mesh. This code number is
It is based on "Summary of Regional Mesh Statistics" issued by the Statistics Bureau of the Ministry of Internal Affairs and Communications, published by the Japan Statistics Association.

FIG. 2 is a flowchart showing the processing procedure of this embodiment. Hereinafter, description will be made based on this flowchart. FIG. 4 shows a screen interface when the present system is realized by a personal computer.

In the figure, reference numeral 401 denotes a menu bar, which is a pull-down menu for performing various basic operations such as execution of trade area analysis and data saving / restoring using external auxiliary input means such as a mouse. .

Reference numeral 402 denotes a group of icons indicating a map tool, which has a function of instructing enlargement / reduction and movement of a map displayed on the screen. Reference numeral 403 denotes an icon group indicating an editing tool for selecting statistical data to be used and the like.

Reference numeral 404 denotes a classification variable box for instructing the display of the results of the trade area analysis by color. 4
Reference numeral 05 denotes a trade area box, which is used to designate a radial distance for selecting a trade area to be analyzed.

Reference numeral 406 denotes a map panel, which is an area for displaying a map image. Reference numeral 407 denotes a business type / mode selection panel, which displays the selection of the business type and the processing mode and the selection status.

In the target area setting in step 201 in FIG. 2, first, "target area setting" is selected from a menu bar 401 on the screen. Next, the target area is specified by dragging the mouse on the map and specifying two points on the diagonal line.

At this time, distance data between meshes in the set area is stored in a partial statistical database (DST data).
And stored in the hard disk (HD). This data is text data to which DST is added as an extension. FIG. 5 shows an example of this distance data. As shown in the drawing, this data is a database of the actual distance from the center of the reference mesh (here, the mesh to which the geocode = “53403242” is assigned) to the center of the adjacent or neighboring mesh. For example, geocode = “53403242” to “53403”
243 "is 1.71 km and" 5340
The distance to “3244” is 2.62 km.

In the business type selection in step 202, the business type / mode selection panel 407 is clicked on with a mouse operation button to open the business type / mode selection panel 701. This business type
The mode selection panel 701 is configured to select one of a plurality of business types, such as a supermarket (SM) and a shopping center. At this time, commercial statistics can be arbitrarily printed on the printer PRT (215).

In the correction input in step 203, for example, a process of correcting confidentiality of commercial statistics is performed. The input of the correction value is performed by a correction panel as shown in FIG.
The correction panel has a scroll button 801, a geocode input box 802, and a branch number box 803. The scroll button 801 is used to scroll the geocode to be corrected and input forward and backward, and the geocode input box 802 is capable of directly inputting a geocode in a mesh of 1 km from a keyboard. The branch number box 803 displays branch numbers in the order of input when a plurality of correction inputs are made within one mesh.

The geocode counter 804 displays the number of 1 km meshes in the target area (or market area). The business type display section 805 displays the business type currently selected. In the store name input box 806,
Enter the name of the confidential store, but there is no problem if it is omitted. The sales floor area input box 807 is used to input the sales floor area, and the annual sales input box 808 is used to input the annual sales. Delete button 809, Update button 8
The 10 and end buttons 811 execute deletion, update, and end of the currently displayed correction input data, respectively.

In the additional input in step 204, the latest store information not included in the commercial statistical data is input. This input panel is similar to the correction input panel described with reference to FIG.

In the setting of the commercial area in step 207, the center point of the commercial area is determined on a map, and a circle having an arbitrary radius is drawn on the basis of the central point, and the topography such as a river is taken into consideration. And a method of setting with a polygon (method shown in FIG. 7) can be selected. At this time, distance data corresponding to the business area specified above is read from the DST data stored in the hard disk (HD).

Here, the business area is a range (residence area area) over which the power of a plurality of stores can reach, and a plurality of the above-mentioned business areas exist in this business area. In the current state grasping process of step 208, an area is selected in units of 1 km mesh within the range of the business area set as described above, and a central processing unit (CPU) performs a computing process, and outputs a result report of step 211. FIG. 8 shows a screen display example of the result report.

At the time of outputting the result report, the following various types of data are calculated based on the distance data of the business area read out as described above, the population data provided on the CD-ROM, and the mathematical formulas set using the commercial data. Data is calculated.

As the report items, the processing content display 10
01, geocode 1002, commercial area population 1003, commercial area size appropriateness determination 1004, and additional input data 1005 are displayed.

Further, a commercial statistical correction date 1006 displays the date on which the commercial statistical data was corrected for the mesh, and a reference area 1007 displays the sales floor area where commercial power = 1. Here, the commercial power means a multiplier of the theoretical commercial population to the suction population for each mesh calculated by the calculation formula of the original modified Huff model.

The concealment presence / absence display section 1008 displays whether or not there is confidentiality of commercial statistics in the business area, and the analysis result numerical value displays result data such as theoretically possible sales and theoretically possible sales share. . The theoretically possible sales refers to the theoretically possible sales corresponding to the sales floor areas of a plurality of stores existing in the mesh. However, it is assumed that they have a standard level of management ability. The theoretical possible sales occupancy refers to the sales occupancy in the mesh with respect to the routable sales in the mesh.

FIG. 10 shows a distribution state of commercial power centering on candidate site A in Sayama City, Saitama Prefecture. As shown in the figure, the difference in commercial power can be visually recognized by the color density displayed in units of 1 km on the map. This information is registered as binary data in the hard disk HD as a TTM file described later.

In the hard disk HD, in addition to the TTM file, a TAC indicating information such as the shape of the market area is stored.
File, an RSL file that lists the items displayed in the report, an RS2 file that records what kind of analysis was performed for which mesh, and which ratio of commercial power to attractive power. TXT showing
The file is registered. Here, the suction force is a suction rate with respect to the resident population in mesh units calculated by the original modified Huff model calculation formula.

FIG. 12 shows the contents of a TTM file registered as "Yachimata.TTM". FIG.
Indicates the contents of the RS2 file registered as “Yachimata.RS2”. FIG. 14 shows the contents of a TXT file registered as “Yachimata.TXT”. These files are registered in the hard disk HD and can be reused.

Note that, also in the store opening plan of step 209, the processing for setting the business area described with reference to FIG. 7 is performed. Next, based on the result report calculated in step 211, a commercial power distribution display (213) and a commercial population display (214) are displayed on the display device (CRT) as trade area information.

In this embodiment, a temporary database is constructed for each mesh, and the attributes of the mesh are displayed based on this database. This concept will be described with reference to FIG.

Assume that the target mesh 1501 is located at a position indicated by a thick frame in Sayama city as shown in FIG. The commercial population in this mesh 1501 is 16,000.
Then, on the commercial area display screen of only the commercial population (FIG. 9), a third stage display is performed.

On the other hand, the commercial power of the mesh is 5.00, and the display of the third stage is performed on the commercial area display screen (FIG. 10) showing only the commercial power. These attribute databases 1
502 is as shown in FIG.

The mesh stage attribute determining unit 1503 realized by the central processing unit (CPU) refers to the multiple display stage setting table 1504 set in the hard disk drive (HD) to determine the commercial population and commercial power. Determine display attributes for multiple display. Here, as the attribute information of the mesh 1501, the commercial power is 5.00.
And the commercial population is 16000, so multiple display (2
The step attribute value in 15) is 8.

Then, the display control unit 1505 uses the display color corresponding to the step attribute value (= 8) in the multiplex display (215) determined in this way to display the mesh 1501.
Is displayed. FIG. 11 shows a display screen in a state where multiple displays of the commercial population and the commercial power are performed on all meshes in this manner.

[0050]

Embodiment 2 The hardware configuration of Embodiment 2 is the same as that described in Embodiment 1 with reference to FIG.
Only the configuration of the attribute database 1602 for each 01 and the determination process of the mesh stage attribute determination unit 1603 are different.

That is, in the second embodiment, the attribute database 1602 includes a plurality of suction rates. Here, these suction rates are calculated for each business category. As shown in FIG. 17, the suction rate for each business type differs depending on the commercial population for each business type. That is, restaurants,
A place with a large commercial population and strong commercial power is preferred for a cosmetics store, a western clothing store, and the like, but a small commercial population and a high commercial power may be preferable in other business formats.

Therefore, FIG. 18 shows the meshes by color based on the suction rate I, and FIG. 19 shows the meshes by color based on the suction rate D. Here, when the step attributes of the suction rate I and the suction rate D are simultaneously displayed, the display attribute of the suction rate (the suction rate D in the figure) having the highest step value is displayed from the attribute database 1602 as the display attribute of the mesh. .

[0053]

According to the present invention, it is possible to display optimal attribute information as display attributes from a plurality of pieces of stepwise attribute information of a mesh in displaying the commercial area information. The territory information can be grasped simultaneously.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a hardware configuration of an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a flow of processing according to the first embodiment;

FIG. 3 is a diagram for explaining the concept of a mesh according to the first embodiment;

FIG. 4 is a diagram illustrating a screen configuration according to the first embodiment.

FIG. 5 is a diagram showing the contents of a DST file stored in a hard disk device (HD) according to the first embodiment.

FIG. 6 is a diagram showing a screen for correcting commercial statistical data according to the first embodiment;

FIG. 7 is a diagram showing a commercial area setting according to the first embodiment;

FIG. 8 is a diagram showing a display screen of a report on a result of grasping the current state of the first embodiment.

FIG. 9 is a diagram showing a stage display screen of the commercial population according to the first embodiment.

FIG. 10 is a diagram showing a commercial power stage display screen according to the first embodiment.

FIG. 11 is a diagram showing a multiplex display screen of commercial population and commercial power according to the first embodiment.

FIG. 12 shows a hard disk drive (H
Diagram showing the contents of the TTM file stored in D)

FIG. 13 shows a hard disk drive (H
Diagram showing the contents of the RS2 file stored in D)

FIG. 14 shows a hard disk drive (H
Diagram showing the contents of the TXT file stored in D)

FIG. 15 is a block diagram showing an attribute database for each mesh and an attribute determination procedure according to the first embodiment;

FIG. 16 is a block diagram illustrating an attribute database for each mesh and an attribute determination procedure according to the second embodiment.

FIG. 17 is a block diagram showing suction rates by business type in the second embodiment.

FIG. 18 is a diagram showing meshes in different colors based on the suction rate I in the second embodiment.

FIG. 19 is a diagram showing meshes in different colors based on the suction rate D in the second embodiment.

FIG. 20 is a diagram showing meshes in different colors based on the suction rate D in the second embodiment.

[Explanation of symbols]

 HD hard disk device PRT printer device MM main memory PRT printer device CPU Central processing unit CRT display device (display device)

────────────────────────────────────────────────── ───

[Procedure amendment]

[Submission date] March 6, 2000 (200.3.6)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] FIG.

[Correction method] Change

[Correction contents]

FIG. 20 is a diagram in which suction rates I and D are superimposed and displayed in the second embodiment.

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Claims (8)

[Claims] 1. A method for visually displaying commercial statistical information of a target area specified on map data, comprising: dividing the map data of the target area into mesh data divided in a matrix; Associating a plurality of statistical information with data; setting a reference point in a specific mesh; first trade area information based on the statistical information for each of the meshes in the target area around the reference point Calculating the first trade area information as first step attribute information of each mesh; and displaying the first attribute information as step display attributes.
And calculating the second trade area information based on the statistical information for each of the meshes in the target area around the reference point; and applying the second trade area information to a second stage of each mesh. Setting as attribute information; and displaying the second stage attribute information as a display attribute.
Display step; and for each of the meshes, the first step attribute information and the second
A third step of calculating a new step value by assigning the other to the step value based on one of the step attribute information and displaying each mesh of the target area step by step with the display attribute based on the step value A trade area information display method comprising steps. 2. The trade area information display method according to claim 1, wherein the first or second trade area information is a commercial population or a commercial power for each mesh. 3. The method for displaying trade area information according to claim 1, wherein three or more trade area information can be set. 4. The trade area information display device according to claim 1, wherein the display of the step attribute information is performed by changing a color of each mesh step by step for each of the trade area information. 5. A method for visually displaying commercial statistical information of a target area specified on map data for each business type, wherein the map data of the target area is divided into mesh data divided in a matrix. Making a plurality of statistical information correspond to the mesh data; setting a reference point in a specific mesh; and a value of commercial population and commercial power for each of the meshes in the target area around the reference point. Calculating the suction rate for each business type determined in the step; and comparing the suction rates for each of the plurality of business types in the mesh, and setting the attribute of the business type having a large suction rate as the display attribute of the mesh. And displaying each mesh of the target area based on the display attribute. 6. A trade area information display device for visually displaying commercial statistical information of a target area specified on map data, comprising: a display device for displaying a map; and storage means for storing map information and statistical information. An input device for specifying and inputting map information displayed on a display device; and dividing the map data of the target area into mesh data divided in a matrix, and a plurality of statistical information corresponding to the mesh data. Means for setting a reference point in a specific mesh via the input means; and calculating first trade area information based on the statistical information for each mesh in the target area around the reference point Means for setting the first trade area information as first step attribute information of each mesh; and displaying the first attribute information as step display attributes via the display device. First display means, means for calculating second trade area information based on the statistical information for each of the meshes in the target area, centering on the reference point, and Means for setting as second stage attribute information, second display means for displaying the second stage attribute information as display attributes via the display device, and the first stage attribute information for each of the meshes. A second step value in which one of the second step attribute information is set as a reference and the other step value is applied to the step value is calculated, and each mesh of the target area is step-displayed with a display attribute based on the step value. 3. A trade area information display device comprising the display means of (3). 7. A program for visually displaying commercial statistical information of a target area specified on map data, comprising: dividing the map data of the target area into mesh data divided in a matrix; Associating a plurality of statistical information with data; setting a reference point in a specific mesh; first trade area information based on the statistical information for each of the meshes in the target area around the reference point Calculating the first trade area information as first step attribute information of each mesh; and displaying the first attribute information as step display attributes.
And calculating the second trade area information based on the statistical information for each of the meshes in the target area around the reference point; and applying the second trade area information to a second stage of each mesh. Setting as attribute information; and displaying the second stage attribute information as a display attribute.
Display step; and for each of the meshes, the first step attribute information and the second
And a third display step of sequentially using the attribute information having a higher level as the display attribute and displaying each mesh of the target area in a stepwise manner on the display device. Storage media. 8. A program for visually displaying commercial statistical information of a target area specified on map data for each business type, wherein the map data of the target area is divided into mesh data divided in a matrix. Making a plurality of statistical information correspond to the mesh data; setting a reference point in a specific mesh; and a value of commercial population and commercial power for each of the meshes in the target area around the reference point. Calculating the suction rate for each business type determined in the step; and comparing the suction rates for each of the plurality of business types in the mesh, and setting the attribute of the business type having a large suction rate as the display attribute of the mesh. And a step of displaying each mesh of the target area based on the display attribute.