EP2769348A1 - Procédé et support d'information pour la diffusion et/ou la transmission d'une information - Google Patents
Procédé et support d'information pour la diffusion et/ou la transmission d'une informationInfo
- Publication number
- EP2769348A1 EP2769348A1 EP12798140.5A EP12798140A EP2769348A1 EP 2769348 A1 EP2769348 A1 EP 2769348A1 EP 12798140 A EP12798140 A EP 12798140A EP 2769348 A1 EP2769348 A1 EP 2769348A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- code
- reading device
- information
- reader
- location
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
- G06K7/1404—Methods for optical code recognition
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Definitions
- the invention relates to a method for the dissemination and / or transfer of information. Furthermore, the invention relates to an information carrier for the distribution and / or transfer of information.
- this is the dissemination or disclosure of information regarding a specific product to be conveyed to a potential consumer of the product.
- the specific product may be, for example, a particular product or service.
- Methods and information carriers of the type in question have been known for years from practice. Accordingly, information about a specific product through posters, flyers, print media, video ads, etc. can be communicated to the potential consumer.
- potential consumers are offered options to obtain further, more detailed information about the specific product. This includes, for example, the information from where or how a potential consumer can obtain the product of interest to him.
- a web page can be specified on a poster, by means of which the consumer can obtain the desired information.
- the object of the present invention is therefore to design and develop a method and an information carrier for the distribution and / or transfer of information in such a way that an effective dissemination of the information is possible. Formation and a comfortable added value for the consumer with structurally simple means.
- an information carrier comprises a code, wherein the code is read and processed by an addressable reader, wherein the reader performs a triggered by the code location determination, and wherein on the reading device the code-defined operation is triggered, which results in a response addressed to the reader.
- the method is characterized in that the location is displayed on the reader.
- an information carrier for the distribution and / or dissemination of information is given, with an applied code, in particular a QR code, the code via an addressable reader, in particular a mobile device, smartphone, PDA, portable media player or the like., Readable and processable wherein the reader performs a code-triggered location determination, and wherein the code initiates a defined operation on the reader that results in a response addressed to the reader.
- the reader performs a location determination triggered by the code after the reader has processed or decoded the code. Furthermore, an operation or action defined by the code is triggered on the reading device, which results in a response addressed to the reading device.
- the operation may be a process comprising several operation steps.
- the current position of the consumer can be used to provide the consumer with information about a specific product, which is specifically tailored to the current location of the consumer.
- a software application for the reader is provided for processing the code, locating and initiating the operation / action. Consequently, with the method according to the invention and the information carrier according to the invention, effective dissemination of the information and a comfortable added value for the consumer are achieved with structurally simple means.
- a packaging preferably a food or beverage, a packaging of a drug, a voucher, a billboard, a flyer, a stamp, a ticket, etc.
- the packaging serves to accommodate or depict the code.
- food or beverage are to be understood in the broadest sense, namely to the effect that they also include luxury foods such as tobacco and other alcoholic beverages.
- the reference to food and drinks thus represents no restriction in the sense of the claimed teaching.
- a television picture can be used as the information carrier, the code being incorporated in a preferably audiovisual program.
- the code for example, in the image of a TV program broadcast on a TV set or on a monitor, the interest in the consumer can be aroused in a simple manner.
- the code in the image can be faded in order to arouse the consumer's curiosity.
- the operation may include setting up an Internet connection via a wireless interface, preferably by means of WLAN (Wireless Local Area Network), UMTS (Universal Mobile Telecommunications System), EDGE (Enhanced Data Rates for GSM Evolution), HSDPA (High Speed Downlink Packet Access), GPRS (General Packet Radio Service), LTE (3GPP Long Term Evolution) etc. include.
- WLAN Wireless Local Area Network
- UMTS Universal Mobile Telecommunications System
- EDGE Enhanced Data Rates for GSM Evolution
- HSDPA High Speed Downlink Packet Access
- GPRS General Packet Radio Service
- LTE 3GPP Long Term Evolution
- the reader can correspond via the Internet with a server, for example a database server or web server, the code comprising an identification address for addressing the server.
- a server for example a database server or web server
- the code comprising an identification address for addressing the server.
- an identification address here is a Uniform Resource Identifier (URI) conceivable that represents an identifier and consists of a string that is used to identify an abstract or physical resource.
- URI Uniform Resource Identifier
- resources such as web pages, other files and / or web services can be addressed on the Internet.
- a program for the reader as a result of the processed code can be downloaded via the Internet and installed on the reader.
- the program may be a program directly related to a specific product or service. For example, it is conceivable that the products or offers of a fitness studio can be supported so that the program provides a training application for the gym visit.
- the call of the positioning program can be initiated by reading the code with the reader.
- the location of the reader can be performed with a navigation satellite system, in particular GPS (Global Positioning System) and / or Galileo.
- the current location of the reader can be displayed on the reader via a corresponding program.
- the consumer or the user of the reader can get his current position displayed eg in a map or in a city map.
- the information may relate to information relating to a specific product, for example a particular product, or a specific service.
- the reader can determine and display target locations within the scope of the operation within a predefinable radius, the target locations offering the specific product or the specific service. It is conceivable that as target locations all outlets, restaurants, bars or events in the area are displayed, where the specific product or service is available.
- target locations associated with a drug as a specific product may provide particular added value to the consumer.
- the reader By scanning the code with the reader on the packaging of the drug or on the corresponding proof of purchase, the reader can display to the consumer the most important target locations in the environment for emergencies.
- target locations such as breakdown services and / or factory sites are advantageous destination locations that can be linked to a code printed on a receipt from a gas station.
- the reader can provide the consumer with directions to the target locations.
- a specific product or a specific service can be booked as part of the operation. For example, a hotel booking, event, janitorial service, taxi ride, etc. are conceivable.
- a ticket for public local and / or long-distance transport in particular from the current location of the reader to a destination location, booked.
- a profile of a social network of a user of the reading device can be used in the context of the operation such that, triggered by the code, the information relating to the specific product or the specific service is integrated into the profile of the user in the social network becomes.
- Conceivable are profiles of social networks such as Facebook, MSN, Twitter etc.
- FIG. 1 shows a schematic representation of the basic function of the method according to the invention, according to which an information carrier 1 is printed with a code 2 in the form of a QR code.
- the information carrier enveloped as a packaging in the single Fig. Not shown drink.
- the code 2 prompts the reader to perform a GPS location. Furthermore, after decoding the code 2, the reading device 3 receives a web address 6 of a web page 6 coded in the code 2 and executes an operation defined by the code 2.
- the reader 3 can provide the consumer K with an indication of the possibility to agree to the execution of the operation or to reject it.
- the reader 3 uses the decoded web address encoded in the code 2 to automatically establish a connection via the internet 4 to a server 5 in the form of a web server.
- the server 5 then transmits the requested data, for example a web page 6, via the internet 4 to the reader 3.
- the web page 6 can be viewed by the consumer K via a display or a display device of the reader 3.
- On the website the consumer is visualized in a map view the own location as well as target locations.
- the target locations are places from which a specific product can be obtained.
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Health & Medical Sciences (AREA)
- Electromagnetism (AREA)
- General Health & Medical Sciences (AREA)
- Toxicology (AREA)
- Artificial Intelligence (AREA)
- Computer Vision & Pattern Recognition (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE201110084892 DE102011084892A1 (de) | 2011-10-20 | 2011-10-20 | Verfahren und Informationsträger zur Verbreitung und/oder Weitergabe einer Information |
PCT/DE2012/200065 WO2013056708A1 (fr) | 2011-10-20 | 2012-10-01 | Procédé et support d'information pour la diffusion et/ou la transmission d'une information |
Publications (1)
Publication Number | Publication Date |
---|---|
EP2769348A1 true EP2769348A1 (fr) | 2014-08-27 |
Family
ID=47323799
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP12798140.5A Withdrawn EP2769348A1 (fr) | 2011-10-20 | 2012-10-01 | Procédé et support d'information pour la diffusion et/ou la transmission d'une information |
Country Status (5)
Country | Link |
---|---|
US (1) | US20140263641A1 (fr) |
EP (1) | EP2769348A1 (fr) |
CA (1) | CA2852331A1 (fr) |
DE (1) | DE102011084892A1 (fr) |
WO (1) | WO2013056708A1 (fr) |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE202013011415U1 (de) | 2013-12-20 | 2014-02-05 | QR Visio UG (haftungsbeschränkt) | Trägerelement versehen mit einem durch ein Endgerät einlesbarem QR-Code zur Weitergabe und Vermittlung, insbesondere von audiovisuellen Informationen und zur interaktiven Beratung des Anwenders |
EP2913086A3 (fr) * | 2014-02-25 | 2016-03-16 | Kindertäume GmbH | Puzzle |
Family Cites Families (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8447067B2 (en) * | 1999-05-19 | 2013-05-21 | Digimarc Corporation | Location-based arrangements employing mobile devices |
US7613634B2 (en) * | 2000-12-21 | 2009-11-03 | Sony Corporation | Method and system for performing electronic retailing |
US20070290037A1 (en) * | 2006-06-14 | 2007-12-20 | Arellanes Paul T | Method, Computer Program Product And Portable Electronic Device For Providing Pricing Information To Assist A User In Comparative Shopping |
US8069169B2 (en) * | 2006-09-28 | 2011-11-29 | Augme Technologies, Inc. | Apparatuses, methods and systems for information querying and serving on the internet based on profiles |
US8886172B2 (en) * | 2010-12-06 | 2014-11-11 | Echostar Technologies L.L.C. | Providing location information using matrix code |
US9129302B2 (en) * | 2011-03-17 | 2015-09-08 | Sears Brands, L.L.C. | Methods and systems for coupon service applications |
US8624725B1 (en) * | 2011-09-22 | 2014-01-07 | Amazon Technologies, Inc. | Enhanced guidance for electronic devices having multiple tracking modes |
-
2011
- 2011-10-20 DE DE201110084892 patent/DE102011084892A1/de not_active Withdrawn
-
2012
- 2012-10-01 US US14/352,936 patent/US20140263641A1/en not_active Abandoned
- 2012-10-01 EP EP12798140.5A patent/EP2769348A1/fr not_active Withdrawn
- 2012-10-01 CA CA 2852331 patent/CA2852331A1/fr not_active Abandoned
- 2012-10-01 WO PCT/DE2012/200065 patent/WO2013056708A1/fr active Application Filing
Non-Patent Citations (1)
Title |
---|
See references of WO2013056708A1 * |
Also Published As
Publication number | Publication date |
---|---|
US20140263641A1 (en) | 2014-09-18 |
CA2852331A1 (fr) | 2013-04-25 |
DE102011084892A1 (de) | 2013-04-25 |
WO2013056708A1 (fr) | 2013-04-25 |
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Legal Events
Date | Code | Title | Description |
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PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
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17P | Request for examination filed |
Effective date: 20140331 |
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AK | Designated contracting states |
Kind code of ref document: A1 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR |
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DAX | Request for extension of the european patent (deleted) | ||
17Q | First examination report despatched |
Effective date: 20150209 |
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TPAC | Observations by third parties |
Free format text: ORIGINAL CODE: EPIDOSNTIPA |
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STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: EXAMINATION IS IN PROGRESS |
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STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
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18D | Application deemed to be withdrawn |
Effective date: 20150820 |