EP2769348A1 - Procédé et support d'information pour la diffusion et/ou la transmission d'une information - Google Patents

Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Info

Publication number
EP2769348A1
EP2769348A1 EP12798140.5A EP12798140A EP2769348A1 EP 2769348 A1 EP2769348 A1 EP 2769348A1 EP 12798140 A EP12798140 A EP 12798140A EP 2769348 A1 EP2769348 A1 EP 2769348A1
Authority
EP
European Patent Office
Prior art keywords
code
reading device
information
reader
location
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP12798140.5A
Other languages
German (de)
English (en)
Inventor
Matthias Niederhausen
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hammer Wolfgang
Original Assignee
Hammer Wolfgang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hammer Wolfgang filed Critical Hammer Wolfgang
Publication of EP2769348A1 publication Critical patent/EP2769348A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
    • G06K7/1404—Methods for optical code recognition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

Definitions

  • the invention relates to a method for the dissemination and / or transfer of information. Furthermore, the invention relates to an information carrier for the distribution and / or transfer of information.
  • this is the dissemination or disclosure of information regarding a specific product to be conveyed to a potential consumer of the product.
  • the specific product may be, for example, a particular product or service.
  • Methods and information carriers of the type in question have been known for years from practice. Accordingly, information about a specific product through posters, flyers, print media, video ads, etc. can be communicated to the potential consumer.
  • potential consumers are offered options to obtain further, more detailed information about the specific product. This includes, for example, the information from where or how a potential consumer can obtain the product of interest to him.
  • a web page can be specified on a poster, by means of which the consumer can obtain the desired information.
  • the object of the present invention is therefore to design and develop a method and an information carrier for the distribution and / or transfer of information in such a way that an effective dissemination of the information is possible. Formation and a comfortable added value for the consumer with structurally simple means.
  • an information carrier comprises a code, wherein the code is read and processed by an addressable reader, wherein the reader performs a triggered by the code location determination, and wherein on the reading device the code-defined operation is triggered, which results in a response addressed to the reader.
  • the method is characterized in that the location is displayed on the reader.
  • an information carrier for the distribution and / or dissemination of information is given, with an applied code, in particular a QR code, the code via an addressable reader, in particular a mobile device, smartphone, PDA, portable media player or the like., Readable and processable wherein the reader performs a code-triggered location determination, and wherein the code initiates a defined operation on the reader that results in a response addressed to the reader.
  • the reader performs a location determination triggered by the code after the reader has processed or decoded the code. Furthermore, an operation or action defined by the code is triggered on the reading device, which results in a response addressed to the reading device.
  • the operation may be a process comprising several operation steps.
  • the current position of the consumer can be used to provide the consumer with information about a specific product, which is specifically tailored to the current location of the consumer.
  • a software application for the reader is provided for processing the code, locating and initiating the operation / action. Consequently, with the method according to the invention and the information carrier according to the invention, effective dissemination of the information and a comfortable added value for the consumer are achieved with structurally simple means.
  • a packaging preferably a food or beverage, a packaging of a drug, a voucher, a billboard, a flyer, a stamp, a ticket, etc.
  • the packaging serves to accommodate or depict the code.
  • food or beverage are to be understood in the broadest sense, namely to the effect that they also include luxury foods such as tobacco and other alcoholic beverages.
  • the reference to food and drinks thus represents no restriction in the sense of the claimed teaching.
  • a television picture can be used as the information carrier, the code being incorporated in a preferably audiovisual program.
  • the code for example, in the image of a TV program broadcast on a TV set or on a monitor, the interest in the consumer can be aroused in a simple manner.
  • the code in the image can be faded in order to arouse the consumer's curiosity.
  • the operation may include setting up an Internet connection via a wireless interface, preferably by means of WLAN (Wireless Local Area Network), UMTS (Universal Mobile Telecommunications System), EDGE (Enhanced Data Rates for GSM Evolution), HSDPA (High Speed Downlink Packet Access), GPRS (General Packet Radio Service), LTE (3GPP Long Term Evolution) etc. include.
  • WLAN Wireless Local Area Network
  • UMTS Universal Mobile Telecommunications System
  • EDGE Enhanced Data Rates for GSM Evolution
  • HSDPA High Speed Downlink Packet Access
  • GPRS General Packet Radio Service
  • LTE 3GPP Long Term Evolution
  • the reader can correspond via the Internet with a server, for example a database server or web server, the code comprising an identification address for addressing the server.
  • a server for example a database server or web server
  • the code comprising an identification address for addressing the server.
  • an identification address here is a Uniform Resource Identifier (URI) conceivable that represents an identifier and consists of a string that is used to identify an abstract or physical resource.
  • URI Uniform Resource Identifier
  • resources such as web pages, other files and / or web services can be addressed on the Internet.
  • a program for the reader as a result of the processed code can be downloaded via the Internet and installed on the reader.
  • the program may be a program directly related to a specific product or service. For example, it is conceivable that the products or offers of a fitness studio can be supported so that the program provides a training application for the gym visit.
  • the call of the positioning program can be initiated by reading the code with the reader.
  • the location of the reader can be performed with a navigation satellite system, in particular GPS (Global Positioning System) and / or Galileo.
  • the current location of the reader can be displayed on the reader via a corresponding program.
  • the consumer or the user of the reader can get his current position displayed eg in a map or in a city map.
  • the information may relate to information relating to a specific product, for example a particular product, or a specific service.
  • the reader can determine and display target locations within the scope of the operation within a predefinable radius, the target locations offering the specific product or the specific service. It is conceivable that as target locations all outlets, restaurants, bars or events in the area are displayed, where the specific product or service is available.
  • target locations associated with a drug as a specific product may provide particular added value to the consumer.
  • the reader By scanning the code with the reader on the packaging of the drug or on the corresponding proof of purchase, the reader can display to the consumer the most important target locations in the environment for emergencies.
  • target locations such as breakdown services and / or factory sites are advantageous destination locations that can be linked to a code printed on a receipt from a gas station.
  • the reader can provide the consumer with directions to the target locations.
  • a specific product or a specific service can be booked as part of the operation. For example, a hotel booking, event, janitorial service, taxi ride, etc. are conceivable.
  • a ticket for public local and / or long-distance transport in particular from the current location of the reader to a destination location, booked.
  • a profile of a social network of a user of the reading device can be used in the context of the operation such that, triggered by the code, the information relating to the specific product or the specific service is integrated into the profile of the user in the social network becomes.
  • Conceivable are profiles of social networks such as Facebook, MSN, Twitter etc.
  • FIG. 1 shows a schematic representation of the basic function of the method according to the invention, according to which an information carrier 1 is printed with a code 2 in the form of a QR code.
  • the information carrier enveloped as a packaging in the single Fig. Not shown drink.
  • the code 2 prompts the reader to perform a GPS location. Furthermore, after decoding the code 2, the reading device 3 receives a web address 6 of a web page 6 coded in the code 2 and executes an operation defined by the code 2.
  • the reader 3 can provide the consumer K with an indication of the possibility to agree to the execution of the operation or to reject it.
  • the reader 3 uses the decoded web address encoded in the code 2 to automatically establish a connection via the internet 4 to a server 5 in the form of a web server.
  • the server 5 then transmits the requested data, for example a web page 6, via the internet 4 to the reader 3.
  • the web page 6 can be viewed by the consumer K via a display or a display device of the reader 3.
  • On the website the consumer is visualized in a map view the own location as well as target locations.
  • the target locations are places from which a specific product can be obtained.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Health & Medical Sciences (AREA)
  • Electromagnetism (AREA)
  • General Health & Medical Sciences (AREA)
  • Toxicology (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé pour la diffusion et/ou la transmission d'une information, un support d'information contenant un code qui est lu et traité au moyen d'un appareil de lecture adressable. L'appareil de lecture exécute une détermination de position déclenchée par le code, et une opération définie par le code, ayant pour conséquence une réponse adressée à l'appareil de lecture, est déclenchée sur l'appareil de lecture. Le procédé selon l'invention est caractérisé en ce que la position est affichée sur l'appareil de lecture. La présente invention concerne en outre un support d'information correspondant.
EP12798140.5A 2011-10-20 2012-10-01 Procédé et support d'information pour la diffusion et/ou la transmission d'une information Withdrawn EP2769348A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE201110084892 DE102011084892A1 (de) 2011-10-20 2011-10-20 Verfahren und Informationsträger zur Verbreitung und/oder Weitergabe einer Information
PCT/DE2012/200065 WO2013056708A1 (fr) 2011-10-20 2012-10-01 Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Publications (1)

Publication Number Publication Date
EP2769348A1 true EP2769348A1 (fr) 2014-08-27

Family

ID=47323799

Family Applications (1)

Application Number Title Priority Date Filing Date
EP12798140.5A Withdrawn EP2769348A1 (fr) 2011-10-20 2012-10-01 Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Country Status (5)

Country Link
US (1) US20140263641A1 (fr)
EP (1) EP2769348A1 (fr)
CA (1) CA2852331A1 (fr)
DE (1) DE102011084892A1 (fr)
WO (1) WO2013056708A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202013011415U1 (de) 2013-12-20 2014-02-05 QR Visio UG (haftungsbeschränkt) Trägerelement versehen mit einem durch ein Endgerät einlesbarem QR-Code zur Weitergabe und Vermittlung, insbesondere von audiovisuellen Informationen und zur interaktiven Beratung des Anwenders
EP2913086A3 (fr) * 2014-02-25 2016-03-16 Kindertäume GmbH Puzzle

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8447067B2 (en) * 1999-05-19 2013-05-21 Digimarc Corporation Location-based arrangements employing mobile devices
US7613634B2 (en) * 2000-12-21 2009-11-03 Sony Corporation Method and system for performing electronic retailing
US20070290037A1 (en) * 2006-06-14 2007-12-20 Arellanes Paul T Method, Computer Program Product And Portable Electronic Device For Providing Pricing Information To Assist A User In Comparative Shopping
US8069168B2 (en) * 2006-09-28 2011-11-29 Augme Technologies, Inc. Apparatuses, methods and systems for information querying and serving in a virtual world based on profiles
US8886172B2 (en) * 2010-12-06 2014-11-11 Echostar Technologies L.L.C. Providing location information using matrix code
US9129302B2 (en) * 2011-03-17 2015-09-08 Sears Brands, L.L.C. Methods and systems for coupon service applications
US8624725B1 (en) * 2011-09-22 2014-01-07 Amazon Technologies, Inc. Enhanced guidance for electronic devices having multiple tracking modes

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO2013056708A1 *

Also Published As

Publication number Publication date
CA2852331A1 (fr) 2013-04-25
DE102011084892A1 (de) 2013-04-25
WO2013056708A1 (fr) 2013-04-25
US20140263641A1 (en) 2014-09-18

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