EP2585954A1 - Procédé et support d'information pour la diffusion et/ou la transmission d'une information - Google Patents

Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Info

Publication number
EP2585954A1
EP2585954A1 EP11807634.8A EP11807634A EP2585954A1 EP 2585954 A1 EP2585954 A1 EP 2585954A1 EP 11807634 A EP11807634 A EP 11807634A EP 2585954 A1 EP2585954 A1 EP 2585954A1
Authority
EP
European Patent Office
Prior art keywords
code
information
reader
reading device
packaging
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP11807634.8A
Other languages
German (de)
English (en)
Inventor
Wolfgang Hammer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP2585954A1 publication Critical patent/EP2585954A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
    • G06K7/1404—Methods for optical code recognition
    • G06K7/1408—Methods for optical code recognition the method being specifically adapted for the type of code
    • G06K7/1417—2D bar codes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes

Definitions

  • the invention relates to a method for the dissemination and / or transfer of information. Furthermore, the invention relates to an information carrier for the distribution and / or transfer of information.
  • the packaging of a foodstuff or beverage is used to receive or display a code.
  • food or drink are to be understood in the broadest sense, namely to the effect that they also include luxury foods such as tobacco and other alcoholic beverages.
  • the reference to food and drinks thus represents no restriction in the sense of the claimed teaching.
  • this is the dissemination or disclosure of information regarding a specific product to be conveyed to a potential consumer of the product.
  • the specific product may be, for example, a particular product or service.
  • the present invention is therefore based on the object, a method and an information carrier for the dissemination and / or dissemination of information in such a way and further, that an effective dissemination of information with structurally simple means is possible.
  • a method for the dissemination and / or dissemination of information is given, wherein a package of a food or drink comprises a code, in particular a QR code, the code via an addressable reader, in particular a mobile device, smartphone, PDA, portable Media player or the like., Is read and processed, and wherein the reader is triggered by a code-defined operation, which has a response to the reader addressed result.
  • an information carrier for the distribution and / or dissemination of information is given, with a packaging and wrapped by the packaging food or beverage, wherein on the packaging, a code, in particular a QR code is applied, the code via an addressable Reader, in particular a mobile device, smart phones, PDA, portable media player or the like., Readable and processable, and wherein the code triggers an operation on the reader, which has a response to the reader addressed result.
  • a code in particular a QR code
  • an addressable Reader in particular a mobile device, smart phones, PDA, portable media player or the like.
  • the disclosure of the information is coupled to a consumer good arousing consumer goods such as a food or a drink.
  • the information about a packaging of a food, drink or stimulant as information carrier is disseminated or passed on.
  • the packaging includes a code.
  • a QR code Quick Response Code
  • similar two-dimensional codes may be used as code.
  • any mobile devices with a camera into consideration such as today's popular mobile devices, smart phones, PDAs (Personal Digital Assistants), portable media players or the like.
  • an operation or action defined by the code is triggered on the reader which results in a response addressed to the reader.
  • the operation may be a process comprising several operation steps.
  • a software application for the reader is provided for processing the code and then triggering the operation / action.
  • the packaging can serve as an information carrier for information relating to a specific product, for example a particular product, or a specific service.
  • the operation may include setting up an Internet connection via a wireless interface, preferably by means of WLAN (Wireiess Local Area Network), UMTS (Universal Mobile Telecommunications System), EDGE (Enhanced Data Rates for GSM Evolution), HSDPA (High Speed Downlink Packet Access ), GPRS (General Packet Radio Service), LTE (3GPP Long Term Evolution) etc.
  • WLAN Wireless Local Area Network
  • UMTS Universal Mobile Telecommunications System
  • EDGE Enhanced Data Rates for GSM Evolution
  • HSDPA High Speed Downlink Packet Access
  • GPRS General Packet Radio Service
  • LTE 3GPP Long Term Evolution
  • the reader can correspond via the Internet with a server, for example a database server or web server, the code comprising an identification address for addressing the server.
  • a server for example a database server or web server
  • the code comprising an identification address for addressing the server.
  • an identification address here is a Uniform Resource Identifier (URI) conceivable that represents an identifier and consists of a string that is used to identify an abstract or physical resource.
  • URI Uniform Resource Identifier
  • resources such as web pages, other files and / or web services can be addressed on the Internet.
  • a program for the reader as a result of the processed code can be downloaded via the Internet and installed on the reader.
  • the program may be a program directly related to a specific product or service. For example, it is conceivable that the products or offers of a fitness studio can be supported so that the program provides a training application for the gym visit.
  • the operation may call up a web page for playback on the reader.
  • the consumer can automatically obtain further information about a product of interest to him.
  • a song, movie, video clip, etc. can be loaded for playback on the reading device via the Internet.
  • aromas, in particular flavors and / or fragrances, added to the food or drink can be used to generate specific emotions or emotions in the potential consumer of the food or beverage.
  • flavors of the food or drink i. their ingredients are selected so that they produce the specific desired or desired emotions or emotions in the consumer.
  • the flavors are selected to direct the consumer's attention to the packaging as a result of the emotions or emotions generated, and thus to the code applied there.
  • the aromas can be selected with regard to the properties of a target or potential consumer.
  • the aromas can be directly targeted to the properties of the potential consumer as the target person.
  • properties such as male, female, young and / or old are conceivable.
  • Fig. In a schematic view of an embodiment of the inventive method and the information carrier according to the invention.
  • the single FIGURE shows a schematic representation of the basic function of the method according to the invention, according to which a package 1 is printed with a code 2 in the form of a QR code.
  • the package 1 envelops a beverage not shown in the single FIGURE.
  • the code 2 on the package 1 is read by the consumer K with the reader 3 and processed.
  • the reader 3 After decoding the code 2, the reader 3 receives a coded in the code 2 web address of a web page 6 and executes a defined by the code 2 operation.
  • the reader 3 can provide the consumer K with an indication of the possibility to agree to the execution of the operation or to reject it.
  • the reader 3 uses the decoded web address encoded in the code 2 to automatically establish a connection via the internet 4 to a server 5 in the form of a web server.
  • the server 5 then transmits the requested data, for example a web page 6, via the internet 4 to the reader 3.
  • the web page 6 can be viewed by the consumer K via a display or a display device of the reader 3.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Electromagnetism (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Toxicology (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Electrically Operated Instructional Devices (AREA)

Abstract

Procédé pour la diffusion et/ou la transmission d'une information, selon lequel un emballage de produit alimentaire ou de boisson comporte un code, en particulier un code QR, qui est lu ou traité à l'aide d'un appareil de lecture adressable, en particulier un téléphone mobile, un téléphone intelligent, un bloc-notes électronique, un appareil de lecture de supports ou analogue. Une opération définie par le code est déclenchée sur l'appareil de lecture, cette opération entraînant une réponse adressée sur l'appareil de lecture. La présente invention concerne en outre un support d'information correspondant.
EP11807634.8A 2011-08-16 2011-08-19 Procédé et support d'information pour la diffusion et/ou la transmission d'une information Withdrawn EP2585954A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE102011110201A DE102011110201A1 (de) 2011-08-16 2011-08-16 Verfahren und Informationsträger zur Verbreitung und/oder Weitergabe einer Information
PCT/DE2011/001631 WO2013023628A1 (fr) 2011-08-16 2011-08-19 Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Publications (1)

Publication Number Publication Date
EP2585954A1 true EP2585954A1 (fr) 2013-05-01

Family

ID=47625184

Family Applications (1)

Application Number Title Priority Date Filing Date
EP11807634.8A Withdrawn EP2585954A1 (fr) 2011-08-16 2011-08-19 Procédé et support d'information pour la diffusion et/ou la transmission d'une information

Country Status (5)

Country Link
US (1) US20140209684A1 (fr)
EP (1) EP2585954A1 (fr)
CA (1) CA2845462A1 (fr)
DE (1) DE102011110201A1 (fr)
WO (1) WO2013023628A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20160063128A1 (en) * 2014-08-31 2016-03-03 David Swerdlick Code sourcing on products to access supplemental information value
CN107566462A (zh) * 2017-08-18 2018-01-09 四川视觉幻境科技有限公司 一种智能饮品音频播放方法、装置及系统
CN109429107A (zh) * 2017-09-01 2019-03-05 广州市皓品信息科技有限公司 基于光敏传感的智能展柜的视频播放方法及装置
CN108021659A (zh) * 2017-12-04 2018-05-11 尚德太阳能电力有限公司 焊接电极检测系统

Family Cites Families (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007075958A2 (fr) * 2005-12-20 2007-07-05 United States Postal Service Procede et systeme d'interrogation et de traitement de codes
US20070181691A1 (en) * 2006-02-09 2007-08-09 Simpleact Incorporated System and method for information retrieval with barcode using digital image capture devices
TW200905579A (en) * 2007-07-27 2009-02-01 Era Digital Media Co Method for acquiring relevant information to an object using an information access tag
WO2009124336A1 (fr) * 2008-04-07 2009-10-15 Lid Power Pty Limited Dispositif, procédé et système pour faciliter une transaction
US20110231268A1 (en) * 2010-03-17 2011-09-22 Jay Ungos Online barcode directory and systems for facilitating transactions utilizing the same
US8261972B2 (en) * 2010-10-11 2012-09-11 Andrew Ziegler Stand alone product, promotional product sample, container, or packaging comprised of interactive quick response (QR code, MS tag) or other scan-able interactive code linked to one or more internet uniform resource locators (URLs) for instantly delivering wide band digital content, promotions and infotainment brand engagement features between consumers and marketers
US9280515B2 (en) * 2010-12-03 2016-03-08 Echostar Technologies L.L.C. Provision of alternate content in response to QR code
US20120209673A1 (en) * 2011-02-14 2012-08-16 Kyung Jin Park System and Method for Merchant's Benefit-focused Electronic Coupon Distribution Business
US8919639B2 (en) * 2011-05-20 2014-12-30 Illinois Tool Works Inc. Audio/video instructional packaging
US20120316948A1 (en) * 2011-06-13 2012-12-13 Blake Alan Shipley Systems and methods for sharing and verification of promotional offers
EP2754093A4 (fr) * 2011-08-08 2014-11-19 Blackberry Ltd Système et procédé de traitement des code-barres dans des communications de données électroniques
US20130166384A1 (en) * 2011-12-27 2013-06-27 Pitney Bowes Inc. Location-based encoded data for facilitating targeted communications
US20130219019A1 (en) * 2012-02-16 2013-08-22 Zach Haller Method and apparatus for disseminating and receiving information
US20140034722A1 (en) * 2012-08-01 2014-02-06 Lawrence Kwang HAN Method of Delivering Personalized Digital Events from a Single Scannable Two-Dimensional Barcode by Executing Computer-Executable Instructions Stored On a Non-Transitory Computer-Readable Medium
US9208397B2 (en) * 2012-08-27 2015-12-08 Paypal, Inc. Codeless QR code

Non-Patent Citations (1)

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Title
See references of WO2013023628A1 *

Also Published As

Publication number Publication date
DE102011110201A1 (de) 2013-02-21
US20140209684A1 (en) 2014-07-31
CA2845462A1 (fr) 2013-02-21
WO2013023628A1 (fr) 2013-02-21

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